Senior Visual Designer

📍 Job Overview

Job Title: Senior Visual Designer

Company: Scapia

Location: Bengaluru, Karnataka, India

Job Type: Full-time

Category: Marketing / Creative & Media / Art & Design

Date Posted: 2026-08-11T09:20:16

Experience Level: Mid-Senior (3-5 years)

Remote Status: On-site

🚀 Role Summary

• Design and execute high-impact digital creatives for performance marketing channels, including Meta, Google, display, CRM, and app campaigns, balancing brand storytelling with conversion objectives.

• Develop engaging social media content across platforms like Instagram, LinkedIn, X, and YouTube, ensuring adherence to Scapia's premium visual language.

• Collaborate closely with Copywriters, Marketing, Brand, and Growth teams to deliver creative assets at speed, translating creative briefs into compelling digital-first designs.

• Continuously iterate on creative assets based on performance insights, user behavior, and platform best practices to optimize campaign effectiveness.

• Maintain and evolve Scapia's digital design system, ensuring visual consistency across all customer touchpoints and upholding a high bar for craft and execution.

📝 Enhancement Note: This role is positioned as a Senior Visual Designer, indicating a need for strong individual contribution and potentially some mentorship or guidance to junior team members. The emphasis on "performance marketing channels" and "conversion-driven communication" alongside "brand storytelling" suggests a hybrid role that bridges creative excellence with measurable business outcomes, a common expectation in modern GTM operations.

📈 Primary Responsibilities

• Design visually compelling and effective static and motion creatives for paid social (Meta, etc.), search (Google Ads), display networks, CRM communications, and app install campaigns.

• Conceptualize and produce engaging social media content (posts, stories, reels, videos) for platforms such as Instagram, LinkedIn, X (formerly Twitter), and YouTube, aligning with Scapia's aspirational brand identity.

• Translate marketing campaign briefs and business objectives into creative concepts that resonate with target audiences and drive desired actions.

• Adapt campaign themes and visual elements across various formats, sizes, and platforms while maintaining brand consistency and aesthetic quality.

• Partner with marketing, brand, and growth teams to understand campaign goals, target audience insights, and performance feedback to inform design iterations.

• Analyze creative performance data and user behavior metrics to identify trends and opportunities for optimization, leading to improved engagement and conversion rates.

• Contribute to the development, maintenance, and enforcement of Scapia's digital design system, ensuring brand guidelines are met across all digital touchpoints.

• Stay abreast of emerging design trends, social media platform updates, and internet culture to ensure Scapia's creative output remains fresh, relevant, and impactful.

• Ensure pixel-perfect execution for all static, motion, and interactive design elements, meeting the highest standards of visual craft.

📝 Enhancement Note: The responsibilities highlight a strong focus on performance-driven creative, requiring the designer to not only be aesthetically skilled but also data-informed. The mention of "digital-first assets" and "conversion-driven communication" implies that the designer will be instrumental in driving measurable results through their visual output, a key aspect of GTM operations.

🎓 Skills & Qualifications

Education: [Specific degree requirements are not explicitly stated, but a Bachelor's degree in Graphic Design, Visual Communications, or a related field is typically expected for a Senior Visual Designer role.]

Experience: 3-5 years of professional experience in digital design, with a preference for candidates who have worked in creative agencies, consumer startups, or in-house brand teams.

Required Skills:

• Proven experience in digital design, with a strong portfolio demonstrating successful work in performance marketing, social media campaigns, and broader digital initiatives.

• Excellent command of layout principles, typography, composition, and visual hierarchy in a digital context.

• Deep understanding of digital-first design principles and best practices for various online platforms and advertising formats.

• Ability to design for both brand-building (storytelling, identity) and conversion-focused (performance, calls-to-action) communication.

• Proficiency in industry-standard design software: Adobe Creative Suite (Photoshop, Illustrator) and Figma.

• Strong attention to detail and a commitment to maintaining a high standard of craft and execution in all deliverables.

• Experience working in fast-paced environments with multiple stakeholders and tight deadlines. Preferred Skills:

• Working knowledge of motion design tools such as Adobe After Effects or Premiere Pro.

• Familiarity with digital design systems and their application in maintaining brand consistency.

• Understanding of user behavior and how it influences creative design decisions.

• Experience with A/B testing creative variations to optimize performance.

📝 Enhancement Note: The experience requirement of 3-5 years aligns with a Senior level, suggesting the candidate should possess a solid understanding of design principles and practical application in a commercial setting. The emphasis on a "strong portfolio" is crucial for visual roles, and the mention of "performance marketing" and "conversion-driven communication" indicates that the portfolio should showcase work that has achieved measurable business results.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• A curated portfolio showcasing a range of digital design work, with a significant emphasis on performance marketing creatives (e.g., ad banners, social media ads, landing page visuals) and social media content.

• Case studies demonstrating how design decisions contributed to specific business objectives, such as increased click-through rates, conversion rates, or engagement metrics.

• Examples of work that balances brand storytelling with performance-driven design.

• Visuals that highlight an understanding of layout, typography, composition, and visual hierarchy in a digital-first context.

• Demonstrations of adaptability in creating variations of a campaign concept across different formats and sizes. Process Documentation:

• While not explicitly stated as a formal requirement, candidates are expected to articulate their design process, including how they approach creative briefs, concept development, iteration based on feedback, and final execution.

• Ability to explain how they integrate performance data and user insights into their design workflow.

• Understanding of how to maintain consistency within a digital design system.

📝 Enhancement Note: For a visual design role, the portfolio is paramount. The "Process & Systems Portfolio Requirements" section emphasizes that the portfolio should not just be a collection of pretty pictures, but a testament to the candidate's ability to translate design skills into tangible business results, a core tenet of GTM operations. Demonstrating an understanding of design systems is also key for scalability and consistency.

💵 Compensation & Benefits

Salary Range: Based on industry benchmarks for Senior Visual Designers in Bengaluru with 3-5 years of experience, the estimated salary range is ₹8,00,000 to ₹15,00,000 per annum. This range can vary based on the candidate's specific experience, portfolio strength, and negotiation.

Benefits:

• Full-time employment with Scapia.

• Opportunity to work in a design-led, aspirational consumer brand.

• Collaborative work environment with cross-functional teams (Marketing, Brand, Growth).

• Potential for professional growth and development within a fast-paced startup environment.

• [Specific benefits such as health insurance, paid time off, and other standard corporate benefits are assumed for a full-time role in India but are not explicitly detailed in the provided job description.]

Working Hours: The role is full-time, typically aligning with standard Indian business hours (approximately 40 hours per week), with the expectation of flexibility to meet project deadlines and fast-paced operational demands.

📝 Enhancement Note: Salary estimation for a Senior Visual Designer in Bengaluru requires considering the cost of living and the demand for skilled creative professionals in the Indian tech and startup ecosystem. The range provided is a broad estimate for a mid-to-senior level role. Benefits are often standard for full-time positions but are not detailed here.

🎯 Team & Company Context

🏢 Company Culture

Industry: Financial Services / Travel Tech. Scapia is redefining how India travels and spends by building a design-led, aspirational brand rooted in craft.

Company Size: [Company size is not explicitly provided, but as a startup redefining a market, it likely ranges from a growing mid-size company to a larger, well-funded entity. This implies a dynamic environment with opportunities for impact.]

Founded: [Founding date is not provided, but the context suggests a relatively modern startup.]

Team Structure:

• The Senior Visual Designer will likely be part of the Marketing or Brand team, working closely with Copywriters, Performance Marketing specialists, and Growth hackers.

• Collaboration is emphasized, indicating a cross-functional team structure where designers work hand-in-hand with other departments to achieve shared goals.

• The role requires working with "multiple stakeholders," suggesting interaction with various levels and functions within the organization. Methodology:

• Design is central to Scapia's strategy, with an emphasis on being "design-led" and "aspirational."

• A data-driven approach is implied through the need to "iterate on creatives based on performance insights" and "user behavior."

• The company values "craft" and "aesthetics" alongside "effectiveness" and "scroll-stopping" creative, suggesting a balanced approach to design quality and business impact.

Company Website: [scapia.cards]

📝 Enhancement Note: The company's focus on being "design-led" and "aspirational" is a strong indicator of its company culture. For a visual designer, this means an environment where design is valued and can have a significant impact. The "craft" aspect suggests attention to detail and quality.

📈 Career & Growth Analysis

Operations Career Level: This is a Senior Visual Designer role, typically representing an individual contributor with a significant level of expertise and responsibility. It implies a candidate who can work independently, deliver high-quality work, and potentially guide junior designers or influence creative direction.

Reporting Structure: The designer will likely report to a Design Lead, Creative Director, or Head of Marketing/Brand. They will collaborate closely with various marketing and growth teams.

Operations Impact: The Senior Visual Designer's work directly impacts customer acquisition and engagement through high-performing digital creatives. Their ability to create "scroll-stopping" and "effective" assets is crucial for Scapia's growth objectives, influencing brand perception and conversion rates across all digital touchpoints.

Growth Opportunities:

• Opportunity to shape the visual identity of a growing consumer brand in the travel and fintech space.

• Potential to move into leadership roles within the design team as the company scales.

• Development of specialized skills in performance creative and data-informed design.

• Exposure to a fast-paced startup environment, fostering adaptability and broad skill development.

📝 Enhancement Note: The "Senior" title implies a trajectory beyond just execution. Candidates should look for opportunities to influence creative strategy and potentially mentor others. The impact on "customer acquisition and engagement" highlights the role's contribution to broader GTM success.

🌐 Work Environment

Office Type: This is an on-site role in Bengaluru. The specific office environment is not detailed but is likely a modern, collaborative workspace typical of a growing startup.

Office Location(s): Bengaluru, Karnataka, India.

Workspace Context:

• A collaborative environment where designers work closely with marketing, brand, and growth teams.

• Access to design tools and technology necessary for high-quality digital creative production.

• An environment that values "craft" and "aesthetics" alongside "performance."

• The fast-paced nature suggests a dynamic and potentially energetic work setting.

Work Schedule: Standard full-time hours (approx. 40 per week) are expected, with the understanding that flexibility may be required to meet campaign deadlines and the demands of a startup environment.

📝 Enhancement Note: The on-site requirement in Bengaluru means candidates should be local or willing to relocate. The emphasis on collaboration suggests an open-plan or team-oriented workspace, conducive to rapid iteration and feedback cycles.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: Review of resume and portfolio to assess relevant experience and creative skills.

• Portfolio Presentation: Candidates will likely be asked to present their portfolio, discussing their design process, rationale behind key projects, and how their work has achieved specific outcomes.

• Skills Assessment: A practical design challenge or test may be administered to evaluate proficiency in key software (Figma, Adobe Suite) and ability to translate a brief into creative concepts under time constraints.

• Cross-functional Interviews: Interviews with members of the marketing, brand, and growth teams to assess collaboration style, communication skills, and understanding of business objectives.

• Final Interview: Discussion with senior leadership to assess cultural fit and overall suitability for the Senior Visual Designer role.

Portfolio Review Tips:

• Highlight Performance: Showcase projects where your design directly contributed to measurable results (e.g., increased conversion rates, engagement, CTR). Quantify impact whenever possible.

• Showcase Range: Include examples of work across different platforms (social, display, CRM, app) and formats (static, motion).

• Explain Your Process: Be prepared to walk through your design thinking, from understanding the brief to concept development, iteration, and final execution.

• Demonstrate Brand Understanding: Show how you can adapt your style to a specific brand's voice and visual identity, as demonstrated by Scapia's "premium visual language."

• Craft is Key: Ensure your portfolio is impeccably designed, showcasing your attention to detail and high bar for execution.

Challenge Preparation:

• Practice designing quick, impactful social media ads or static banners based on a hypothetical brief.

• Be ready to articulate your design choices and how they align with potential performance goals.

• Familiarize yourself with Scapia's current branding and marketing efforts to understand their aesthetic and messaging.

📝 Enhancement Note: The interview process for a visual role heavily relies on the portfolio. Candidates should prepare to not just show their work, but to tell the story behind it, emphasizing the "why" and the "impact," which aligns with the data-driven nature of GTM operations.

🛠 Tools & Technology Stack

Primary Tools:

• Adobe Creative Suite: Photoshop, Illustrator (essential for creating high-quality digital assets).

• Figma: A key requirement for collaborative design, prototyping, and maintaining design systems.

• Motion Design Tools (Preferred): After Effects, Premiere Pro (for creating engaging animated creatives and video content).

Analytics & Reporting:

• While not a direct tool for the designer, understanding how to interpret performance insights from analytics platforms (e.g., Meta Ads Manager, Google Analytics) to inform design decisions is crucial. CRM & Automation:

• Familiarity with how design assets are used within CRM platforms and marketing automation tools to ensure correct implementation and formatting.

📝 Enhancement Note: Proficiency in Figma and Adobe Creative Suite is non-negotiable. The preference for motion design tools indicates an increasing need for dynamic content in marketing campaigns. Understanding how to leverage performance data is a key aspect of modern GTM design.

👥 Team Culture & Values

Operations Values:

• Design-Led: A commitment to high-quality design as a core driver of brand and business success.

• Craftsmanship: A dedication to meticulous execution, attention to detail, and aesthetic excellence.

• Performance-Oriented: A focus on creating designs that achieve measurable business objectives, such as conversions and engagement.

• Aspirational & Brand-Focused: Building a premium brand identity that resonates with customers.

• Collaborative: Working effectively with cross-functional teams to achieve shared goals.

• Agile & Iterative: Adapting quickly to market trends and performance feedback.

Collaboration Style:

• Close partnership with Copywriters to ensure cohesive messaging and visual integration.

• Tight alignment with Marketing, Brand, and Growth teams to execute campaign strategies effectively.

• Open communication and feedback loops to facilitate rapid iteration and continuous improvement.

• A shared drive to create "scroll-stopping" and effective creative assets.

📝 Enhancement Note: The company's emphasis on "design-led," "aspirational," and "craft" suggests a culture that values creativity and quality. The need to work with "multiple stakeholders" and iterate based on "performance insights" points to a collaborative and data-informed operational style.

⚡ Challenges & Growth Opportunities

Challenges:

• Balancing Brand and Performance: The primary challenge is to create aesthetically pleasing, on-brand creatives that also drive significant performance metrics.

• Pace and Volume: Working in a fast-paced startup environment with potentially high volumes of creative requests and quick turnaround times.

• Platform Nuances: Adapting designs for various social media and advertising platforms, each with its own best practices and user expectations.

• Evolving Trends: Staying ahead of rapidly changing design, social media, and internet culture trends to keep the brand relevant.

Learning & Development Opportunities:

• Deepen expertise in performance marketing creative and its impact on GTM strategies.

• Develop advanced motion graphics skills through hands-on project experience.

• Contribute to and help shape a growing company's digital design system.

• Gain exposure to a dynamic startup ecosystem, fostering adaptability and business acumen.

• Opportunities to influence creative direction and strategy for key campaigns.

📝 Enhancement Note: The challenges highlight the need for a designer who is not only creative but also strategic and resilient. The growth opportunities are significant for someone looking to make a tangible impact and grow within a design-led organization.

💡 Interview Preparation

Strategy Questions:

• "Describe a time you designed a creative asset that significantly improved campaign performance. What was your process, and what were the results?" (Focus on quantifiable impact and design rationale.)

• "How do you balance maintaining a brand's visual identity with the need for conversion-focused, performance-driven creative?" (Demonstrate understanding of both brand and performance goals.)

• "Walk us through your process for adapting a single campaign concept into multiple formats and sizes for different platforms." (Highlight efficiency, scalability, and attention to detail.) Company & Culture Questions:

• "What excites you about Scapia's mission and its focus on being a design-led brand?" (Show genuine interest and alignment with company values.)

• "How do you stay updated on design trends, social media culture, and best practices for digital advertising?" (Demonstrate proactivity and continuous learning.)

• "Describe your experience working with cross-functional teams like marketing, brand, and growth." (Emphasize collaboration and communication skills.) Portfolio Presentation Strategy:

• Structure: Organize your portfolio by case studies, not just by project type. Each case study should clearly outline the problem, your solution (design), and the results.

• Quantify: Wherever possible, use numbers and data to illustrate the impact of your work.

• Narrate: Tell the story behind each project. Explain your design decisions, the challenges you faced, and how you overcame them.

• Relevance: Tailor your presentation to highlight work most relevant to Scapia's needs (performance marketing, social media, aspirational branding).

• Conciseness: Be prepared to present efficiently, focusing on the most impactful projects and insights.

📝 Enhancement Note: Interview preparation should focus on demonstrating how the candidate's design skills directly contribute to business objectives. This means being ready to discuss strategy, process, and quantifiable results, aligning with the operational mindset expected in GTM roles.

📌 Application Steps

To apply for this Senior Visual Designer position:

• Submit your application through the provided link on Scapia's Freshteam portal.

• Customize Your Resume: Highlight experience in digital design, performance marketing creatives, social media content, and your proficiency with Adobe Creative Suite and Figma. Quantify achievements where possible (e.g., "Increased CTR by X%").

• Curate Your Portfolio: Ensure your portfolio prominently features work relevant to Scapia's needs, showcasing both aesthetic quality and performance impact. Include case studies that detail your design process and outcomes.

• Prepare Your Presentation: Practice presenting your portfolio, focusing on your design rationale, problem-solving approach, and the results achieved. Be ready to discuss how your work aligns with Scapia's brand and business goals.

• Research Scapia: Understand Scapia's brand, mission, target audience, and current marketing efforts. Be prepared to discuss why you are a good fit for their design-led, aspirational culture.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.