Senior UX/UI Lead

📍 Job Overview

Job Title: Senior UX/UI Lead

Company: Massimo Dutti

Location: Tordera, Catalonia, Spain

Job Type: FULL_TIME

Category: Product Design / UX/UI Operations

Date Posted: 2026-06-25

Experience Level: 5-10 years

Remote Status: On-site

🚀 Role Summary

• Lead the strategic evolution of digital user experience and interface design for Massimo Dutti's premium digital ecosystem.

• Drive a UX-first vision, ensuring coherent, relevant, and differentiated customer experiences across the entire omnichannel customer journey.

• Collaborate with cross-functional teams (Product, Technology, Marketing, Business) to translate user insights into valuable digital solutions and enhance proprietary Design Systems.

• Champion a culture of continuous improvement through rigorous UX Research, User Testing, A/B Testing, and Conversion Rate Optimization (CRO) initiatives.

📝 Enhancement Note: While the title is Senior UX/UI Lead, the responsibilities heavily lean into the operational aspects of design strategy, system evolution, and cross-functional collaboration. This role requires a strong blend of creative design leadership and operational execution within a premium retail context. The emphasis on "UX/UI Operations" reflects the need to manage and optimize the design process, systems, and research methodologies to achieve business objectives.

📈 Primary Responsibilities

• Spearhead end-to-end UX/UI projects, from initial conceptualization and user research through to final design, testing, and launch.

• Design and meticulously optimize omnichannel digital experiences, ensuring seamless and intuitive user journeys across all touchpoints.

• Foster robust collaboration with Product Management, Engineering, Marketing, and Business stakeholders to align user needs with business objectives and brand identity.

• Drive the strategic development and evolution of Massimo Dutti's Design Systems and digital experience standards to ensure consistency and scalability.

• Implement and manage a robust UX Research framework, including user testing, A/B testing, and CRO strategies, to inform design decisions and optimize conversion funnels.

• Balance the critical needs of the target user, overarching business goals, and the premium brand identity to craft intuitive, memorable, and high-converting digital experiences.

• Translate complex user insights and data analytics into actionable design recommendations and strategic improvements for digital products.

📝 Enhancement Note: The responsibilities highlight a need for strategic leadership in design operations, not just creative execution. This includes managing project lifecycles, fostering cross-functional alignment, and driving data-informed optimization, which are core to GTM and Revenue Operations principles when applied to digital product development.

🎓 Skills & Qualifications

Education: A background in Design, Fashion, or related creative disciplines is highly valued. A degree in Graphic Design, Interaction Design, Human-Computer Interaction, or a related field is typically expected, though equivalent practical experience will be considered.

Experience: Minimum of 5 years of progressive experience in UX/UI design, Product Design, or closely related leadership roles, with a strong emphasis on digital environments.

Required Skills:

• 5+ years of proven experience in UX/UI design, Product Design, or equivalent leadership positions.

• Demonstrated experience in digital environments, specifically within e-commerce, retail, or fashion sectors.

• Expertise in Figma for design and prototyping, with significant experience in developing and managing Design Systems.

• Profound understanding and practical application of UX Research methodologies, including user interviews, usability testing, and persona development.

• Strong knowledge of A/B Testing principles and Conversion Rate Optimization (CRO) techniques to drive measurable improvements.

• Experience in leading digital projects from concept to completion, managing timelines and deliverables effectively.

• Ability to collaborate effectively with diverse, multidisciplinary teams (Product, Tech, Marketing, Business).

• Aesthetic sensibility, meticulous attention to detail, and a deep understanding of premium brand visual identity and luxury market aesthetics. Preferred Skills:

• Experience with customer journey mapping and omnichannel experience design.

• Familiarity with analytics platforms (e.g., Google Analytics, Adobe Analytics) for data-driven insights.

• Experience in agile development environments and working closely with engineering teams.

• Understanding of front-end development principles to facilitate seamless design handoffs.

• Italian language proficiency (in addition to Spanish) would be a significant asset for broader market understanding.

📝 Enhancement Note: The requirement for aesthetic sensibility and understanding of premium brand identity, combined with technical UX/UI skills and e-commerce experience, points to a role that bridges creative excellence with operational efficiency in a high-stakes retail environment.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• Showcase a minimum of 3-5 comprehensive case studies demonstrating end-to-end UX/UI project leadership from concept to successful launch, with a focus on digital retail or fashion.

• Clearly articulate the problem statement, your role and responsibilities, the design process followed, key challenges encountered, and the solutions implemented.

• Highlight your experience in leading Design Systems development and implementation, providing examples of how they ensured consistency and efficiency.

• Present detailed examples of UX Research initiatives (e.g., user interviews, usability tests) and how the insights directly informed design decisions and product improvements.

• Include examples of A/B testing and CRO strategies, with quantifiable results demonstrating a positive impact on key business metrics such as conversion rates, engagement, or user satisfaction. Process Documentation:

• Demonstrate a structured approach to UX Research, outlining your methods for participant recruitment, data collection, analysis, and synthesis.

• Provide examples of how you have documented and evolved user flows, wireframes, and prototypes for complex digital products.

• Showcase your ability to define and maintain design guidelines and standards within a Design System, including component libraries and usage patterns.

• Illustrate your process for collaborating with cross-functional teams, including methods for feedback gathering, iteration, and stakeholder alignment on design directions.

📝 Enhancement Note: For a Senior UX/UI Lead role, the portfolio isn't just about aesthetics; it's about demonstrating mastery of the design process, strategic thinking, operational execution, and measurable impact, particularly in a competitive retail landscape. The emphasis on process documentation highlights the operational rigor expected.

💵 Compensation & Benefits

Salary Range: Based on industry benchmarks for Senior UX/UI Leads with 5-10 years of experience in major European cities, particularly in the fashion/retail sector, the estimated annual gross salary range for Tordera, Catalonia, Spain is €50,000 - €75,000. This estimate accounts for the experience level, the premium brand context of Massimo Dutti, and the cost of living in the region.

Benefits:

• Participation in international digital projects, offering exposure to global markets and diverse user bases.

• A dynamic, creative, and collaborative work environment within a leading premium fashion brand.

• Opportunities for autonomy and continuous learning, fostering professional development and skill enhancement in a fast-paced industry.

• Contribution to innovative digital experiences that have a tangible impact on millions of users worldwide.

• Potential for career advancement within the Inditex group, a global retail leader.

Working Hours: Standard full-time working hours are expected, typically around 40 hours per week. While specific flexibility details are not provided, a role focused on creative leadership and project management often allows for some degree of flexible scheduling, particularly in dynamic, collaborative environments common in creative industries.

📝 Enhancement Note: The salary range is an estimate based on typical compensation for senior design leadership roles in Spain's fashion and tech sectors. Benefits are derived from the job description's mention of "dynamic, creative, and collaborative environment," "innovation, autonomy and continuous learning," and