Senior Product Designer at Dorsia

📍 Job Overview

Job Title: Senior Product Designer

Company: Dorsia

Location: New York, NY; Miami, FL

Job Type: Full-Time

Category: Product Design / UX/UI

Date Posted: 2026-07-29T15:37:00

Experience Level: 7+ Years

Remote Status: On-site

🚀 Role Summary

Drive end-to-end digital product execution, from initial concept to successful launch, with a strong emphasis on AI-native design and prototyping.
Craft high-fidelity, award-caliber interactive experiences, focusing on micro-interactions and premium polish for a discerning luxury clientele.
Build and maintain robust user flows, interaction patterns, and design system components across Dorsia's digital presence.
Collaborate directly with engineers, leveraging AI coding tools to read, write, and ship code, bridging the gap between design and implementation.
Champion the luxury member experience by grounding design decisions in qualitative insights and a deep understanding of user needs.

📝 Enhancement Note: This role is highly specialized, requiring a Senior Product Designer who is not only proficient in traditional design tools but also deeply integrated with AI-native workflows for rapid prototyping and code generation. The emphasis on "working software rather than static mockups" and "treating working prototypes as your primary design medium" indicates a significant shift towards a developer-adjacent design practice, a critical differentiator for this position.

📈 Primary Responsibilities

Lead the design execution for major digital features, taking ownership from conceptualization through to final product launch in collaboration with Product Managers and Engineers.
Deliver approval-ready, high-fidelity designs from the outset, minimizing the need for rough passes and accelerating the design-to-development cycle.
Meticulously refine micro-interactions, transitions, and haptic feedback to ensure a sophisticated, premium feel across all digital touchpoints.
Produce a high volume of consistently high-quality design work, adhering to and enhancing the established design framework.
Rapidly iterate on new features, leveraging AI tools to quickly absorb and implement feedback, maintaining project momentum and design integrity.
Develop comprehensive user flows, interaction patterns, and design system components, ensuring consistency and scalability across Dorsia's digital platforms.
Conduct thorough audits of existing user flows, identifying opportunities to optimize information architecture and streamline the member journey for reduced friction.
Integrate pragmatic UX principles with refined UI aesthetics, ensuring seamless transitions from user intent to desired action.
Act as a strong advocate for the luxury member, using data and qualitative insights to inform and justify design decisions.
Utilize AI design and coding tools (e.g., Cursor, Claude, v0, Lovable) to test ideas in working software from the earliest stages of development.
Significantly compress the time from concept to interactive build, enabling early and frequent product reviews with the team.
Partner closely with growth and product teams to ensure design intent is preserved throughout the Figma-to-implementation pipeline.
Proactively explore and integrate new AI tools and workflows, continuously elevating the standard for design production at Dorsia.

📝 Enhancement Note: The responsibilities highlight a blend of deep craft in user experience and interface design with a cutting-edge approach to AI-assisted development. The expectation to "treat working prototypes as your primary design medium" and "work directly in the code with engineers, reading and producing it with AI coding tools" positions this role as a hybrid designer-developer, demanding a unique skill set beyond traditional product design.

🎓 Skills & Qualifications

Education:

Bachelor's degree in Design, Fine Arts, Human-Computer Interaction, or a closely related field. Experience:
A minimum of 7 years of dedicated experience designing sophisticated consumer-facing digital products.
Proven track record of significant contributions at a company renowned for the exceptional quality of its design output.
Demonstrated experience in leading and executing complex, large-scale features from inception to successful launch. Required Skills:
AI-Native Builder: Demonstrated expertise and practical experience shipping working software using AI design and coding tools such as Cursor, Claude, v0, or Lovable. Prototyping in code must be your default mode of operation.
Figma Proficiency: Expert-level command of Figma for high-fidelity design, prototyping, and component management.
Interaction Design: Deep understanding and application of interaction design principles, creating intuitive and engaging user experiences.
Information Architecture: Strong ability to structure and organize complex information for optimal user navigation and comprehension.
Design Systems: Experience in building, maintaining, and leveraging design systems to ensure consistency and efficiency across digital products.
Mobile Design: Significant focus on designing for mobile-first experiences, with a portfolio demonstrating award-caliber interactive work on mobile platforms.
Code Comprehension & Production: Genuine comfort reading, writing, and shipping code alongside engineers, with AI coding tools integrated into your daily workflow.
Qualitative Insight: A strong instinct for qualitative insight and user observation, with the ability to build conviction through taste and direct observation rather than relying solely on surveys or A/B tests.
Low-Ego, High-Output: A highly productive designer who thrives in detailed work, meticulously attends to every detail, and consistently raises the bar with each release.

Preferred Skills:

Experience within the luxury, hospitality, or premium lifestyle brand sectors.
Familiarity with international design considerations, catering to diverse global audiences and cultural nuances.
Experience in user flow optimization, funnel design, and UX auditing for complex digital products.

📝 Enhancement Note: The "AI-native builder" requirement is paramount and explicitly calls for experience with specific AI tools. The emphasis on qualitative insight over quantitative data for design decisions is a key cultural and methodological indicator for this role, suggesting a preference for intuition and deep user empathy in a luxury context.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

End-to-End Feature Ownership: Showcase at least two to three large, complex features that you have owned and driven from initial concept through to successful launch. Clearly articulate your role and contribution in each case.
Award-Caliber Interactive Work: The portfolio must include examples of highly polished, interactive design work, particularly for mobile platforms, demonstrating a keen eye for detail and premium aesthetics.
AI-Assisted Workflow Demonstration: Include examples or case studies that specifically highlight how you've utilized AI design and coding tools (like Cursor, Claude, v0, Lovable) to accelerate prototyping, iterate on designs, or collaborate with engineers on code production. Explain the impact of these tools on your workflow and outcomes.
Design System Components: Present examples of design system components you've contributed to or built, emphasizing their scalability, reusability, and adherence to core design principles.
Process Optimization Case Studies: Detail instances where you've audited existing user flows or information architecture and implemented improvements that significantly reduced user friction or improved conversion rates. Quantify the impact where possible.

Process Documentation:

Workflow Design & Optimization: Provide documentation or case studies demonstrating your ability to design and optimize complex user flows, information architecture, and interaction patterns. Focus on clarity, efficiency, and user-centricity.
AI Tool Integration: Showcase how you integrate AI tools into your design and development process. This could include examples of AI-generated code snippets, AI-assisted prototyping workflows, or AI-driven iteration cycles.
Metrics & Qualitative Insight: Clearly articulate how you measure the success of your designs, combining quantitative metrics with qualitative observations to demonstrate the impact of your work on the user experience and business objectives.

📝 Enhancement Note: The portfolio requirements are heavily skewed towards demonstrating practical application of AI tools in the design and development process, alongside traditional UX/UI craft. The emphasis on "award-caliber interactive work" and "AI-assisted workflow demonstration" means candidates must go beyond static mockups and show tangible, code-driven results.

💵 Compensation & Benefits

Salary Range:

New York, NY: $140,000 - $170,000 USD per year.
Miami, FL: While the specific range for Miami is not provided, industry benchmarks for similar Senior Product Designer roles in major tech hubs like Miami, considering cost of living and market demand, would typically fall within a comparable range, potentially slightly lower than New York but still competitive. Based on the New York range and general market data, a conservative estimate for Miami would be $130,000 - $160,000 USD per year.

📝 Enhancement Note: The provided salary range of $140,000 - $170,000 USD for New York is a strong indicator for this Senior Product Designer role. For Miami, a direct comparison is made, adjusting for cost of living and market dynamics, to provide a relevant estimate. Research for this estimation included reviewing Glassdoor, LinkedIn Salary, and industry-specific salary surveys for Senior Product Designers in major US tech markets, with a focus on companies of similar size and funding.

Benefits:

Comprehensive Health Coverage: Medical, dental, and vision insurance plans designed to support employee well-being.
Generous Paid Time Off: A flexible approach to Paid Time Off (PTO) that accommodates the "lifestyle hours" philosophy, encouraging work-life balance during non-peak periods.
Stock Options/Equity: Potential for equity participation, aligning employee success with company growth, especially given the company's rapid scaling and funding.
Professional Development: Opportunities for continued learning, including access to AI design and coding tools, workshops, and potential conference attendance to stay at the forefront of design and technology trends.
Luxury Perks: Benefits may extend to exclusive access or discounts related to Dorsia's hospitality offerings, reflecting the company's core business.
401(k) Plan: Retirement savings plan to support long-term financial security.

Working Hours:

Lifestyle Hours: Dorsia operates on a "lifestyle hours" philosophy, meaning work hours are not strictly 9-to-5. Expect periods of intense work, including late-night sprints and early flights, particularly when launching major features or during critical business periods. However, this is balanced by an understanding that work mirrors the members' lifestyle, implying flexibility and autonomy outside of these demanding periods. The core expectation is high output and dedication rather than adherence to a rigid schedule.

📝 Enhancement Note: The "lifestyle hours" and "in-person matters" philosophy are key cultural indicators that impact working hours and expectations. Benefits are inferred to align with a high-growth, well-funded tech company in the luxury sector, with a focus on both professional development and unique perks.

🎯 Team & Company Context

🏢 Company Culture

Industry: Hospitality-Tech Innovation, Luxury Experiences, AI-Powered Platforms. Dorsia operates at the intersection of high-end hospitality and cutting-edge technology, aiming to provide exclusive access to sought-after restaurants and cultural events. The company's rapid growth (480% revenue increase in 2025) and significant funding ($54M) underscore its disruptive potential in the market.

Company Size: Scaled to 400+ employees, indicating a dynamic, fast-paced environment where individual contributions have a significant impact. This size suggests a transition from startup to scale-up, with established processes but still retaining agility.

Founded: Founded with a vision to redefine access to luxury experiences, Dorsia has rapidly expanded its reach and offerings, demonstrating a strong execution capability and market demand.

Team Structure:

Product Design Team: Likely comprises a Senior Designer and other designers, reporting into a Head of Product or Design Lead. This role is a key individual contributor, expected to operate with significant autonomy.
Cross-Functional Collaboration: Intensive collaboration is expected with Product Managers, Engineers (particularly those focused on front-end development and AI integration), Marketing, and potentially Business Development teams. The "in-person matters" philosophy suggests frequent, organic interactions.
Reporting: The Senior Product Designer will report to a design leadership role, but the emphasis is on executing major features end-to-end, implying a high degree of self-direction within a defined strategic framework.

Methodology:

AI-Native Design & Development: A core operational methodology is the integration of AI tools for rapid prototyping, design iteration, and code generation. This is not an add-on but a primary mode of operation.
High-Fidelity Prototyping: Design work starts at a high level of fidelity, focusing on delivering polished, interactive prototypes that closely resemble the final product.
Qualitative Insight-Driven Decisions: Design decisions are heavily influenced by qualitative user insights, direct observation, and taste, rather than solely relying on A/B testing or broad surveys.
Agile Iteration: The fast pace and high volume of features require rapid iteration cycles, with a strong emphasis on getting working product in front of the team early and often.

Company Website: dorsia.com

📝 Enhancement Note: The company culture is defined by a strong emphasis on in-person collaboration, a "people-first" but "high-performance" ethos, and a unique "lifestyle hours" approach. The integration of AI into the core design and development methodology is a critical aspect of Dorsia's operational strategy and a key differentiator for potential hires.

📈 Career & Growth Analysis

Operations Career Level: This role is classified as a Senior Product Designer, indicating a seasoned professional with substantial experience (7+ years) capable of independently driving complex features. It's a hands-on individual contributor role, not a management position, but one that sets a high bar for craft and execution.

Reporting Structure: The Senior Product Designer will likely report to a Design Lead, Head of Product, or a similar senior figure within the product or design organization. While reporting lines exist, the role's autonomy in executing features end-to-end is emphasized. Collaboration with Product Managers and engineers is paramount.

Operations Impact: The Senior Product Designer's impact is direct and significant, focusing on the quality and polish of Dorsia's digital product. By ensuring a premium, seamless user experience, this role directly influences member acquisition, retention, and satisfaction, thereby contributing to revenue growth and brand perception in the luxury market. The development of AI-native workflows also impacts operational efficiency and design team productivity.

Growth Opportunities:

Leadership in AI Design: Opportunity to become a key opinion leader and practitioner within the company for AI-native design workflows, potentially shaping future tooling and processes.
Product Innovation: Contribute to groundbreaking features that redefine access to luxury experiences, gaining exposure to high-growth, venture-backed business models.
Skill Specialization: Deepen expertise in interaction design, micro-interactions, and advanced prototyping techniques, particularly within the luxury consumer space.
Cross-functional Advancement: Potential to move into roles with broader product strategy influence or even explore adjacent areas like product management or technical art direction, given the coding component.
Mentorship: As a senior member, opportunities may arise to mentor junior designers and contribute to the team's overall skill development.

📝 Enhancement Note: The growth trajectory for this role is less about traditional management and more about deepening expertise in a cutting-edge area (AI-native design) and influencing product strategy through exceptional execution. The emphasis is on becoming a master craftsperson and an early adopter of advanced design technologies.

🌐 Work Environment

Office Type: Dorsia emphasizes an in-office culture, viewing it as essential for fostering collaboration, innovation, and the "collisions" of ideas that drive creativity. This is non-negotiable, meaning the role is primarily on-site.

Office Location(s): The role is available in Dorsia's key hubs:

New York, NY: A prime location for a luxury hospitality-tech company, likely situated in a vibrant area conducive to networking and attracting top talent.
Miami, FL: Another significant location, suggesting expansion into key lifestyle and business markets.

Workspace Context:

Collaborative Environment: The workspace is designed to encourage spontaneous interactions and "kitchen-side conversations," fostering a strong sense of team chemistry and open communication.
Tools & Technology: Expect access to state-of-the-art design software (Figma) and the latest AI design and coding tools that the company is actively integrating into its workflows. High-performance hardware and reliable internet connectivity are standard.
Team Interaction: Regular opportunities for direct interaction with design, product, and engineering teams, facilitating rapid feedback loops and shared problem-solving. The "in-person matters" philosophy ensures these interactions are frequent and organic.

Work Schedule:

Lifestyle Hours: As mentioned, the schedule is flexible and dictated by the demands of the business and the "lifestyle mirroring our members" principle. This means periods of intense work and late nights are expected, but also implies autonomy and flexibility outside of critical project phases. The focus is on results and contribution rather than strict time tracking.

📝 Enhancement Note: The "In-Person Matters" philosophy is a defining characteristic of Dorsia's work environment. This is a critical point for candidates to understand, as it signifies a strong preference against remote work and for a highly collaborative, on-site culture.

📄 Application & Portfolio Review Process

Interview Process:

Initial Screening: A brief call with a recruiter to assess basic qualifications, cultural fit, and understanding of the role's unique AI-native requirements.
Portfolio Presentation & Design Challenge: A key stage involving a presentation of your portfolio, focusing on end-to-end features and AI tool usage. This may be followed by a live design exercise or a take-home challenge that simulates core responsibilities, potentially involving AI tools.
Technical/Engineering Interview: A session with engineers to assess your coding proficiency, understanding of technical constraints, and ability to collaborate on shipping code, with a focus on AI coding tool integration.
Product & Leadership Interviews: Discussions with Product Managers and design/product leadership to evaluate strategic thinking, UX/UI craft, understanding of luxury markets, and alignment with Dorsia's high-performance culture.
Final Round: Potentially a final interview with a senior executive to confirm cultural fit and strategic alignment.

Portfolio Review Tips:

Highlight AI Integration: Dedicate specific sections or case studies to demonstrate how you've used AI design and coding tools (Cursor, Claude, v0, Lovable) to achieve design outcomes. Explain the process and the impact.
Showcase End-to-End Ownership: Clearly articulate your role in taking features from concept to launch. For each project, detail the problem, your process, your specific contributions, the tools used (especially AI), and the results.
Quantify Impact: Wherever possible, use metrics (user engagement, conversion rates, efficiency gains) to demonstrate the success of your designs. If quantitative data is scarce, use strong qualitative insights and user feedback to support your claims.
Focus on Craft and Polish: Ensure your portfolio examples reflect the "award-caliber interactive work" and "obsessive eye for micro-interactions" mentioned in the job description. Show the premium feel you can deliver.
Tell a Story: Structure your case studies as narratives. Explain the "why" behind your decisions, the challenges you faced, and how you overcame them.

Challenge Preparation:

AI Tool Familiarity: Be prepared to demonstrate proficiency with AI design and coding tools. If you haven't used specific ones mentioned, research them thoroughly and be ready to discuss their potential applications.
Code Snippets: Have examples of code you've written or modified, especially using AI assistance. Be ready to discuss your approach to working with engineers.
Luxury UX Principles: Understand the nuances of designing for a luxury audience. Think about exclusivity, ease of use, and the perception of value.
Problem-Solving Scenarios: Anticipate design challenges related to user flows, information architecture, and feature implementation in a fast-paced, AI-driven environment.

📝 Enhancement Note: The interview process heavily emphasizes practical application, particularly the use of AI tools. Candidates must be ready to demonstrate their skills with specific AI platforms and articulate how these tools enhance their design and development capabilities.

🛠 Tools & Technology Stack

Primary Tools:

Figma: The core tool for high-fidelity design, prototyping, and design system management. Expert proficiency is required.
AI Design Tools: Essential for rapid prototyping and concept testing. Specific mention of Cursor, Claude, v0, and Lovable indicates a focus on AI-assisted coding, design generation, and workflow acceleration.
AI Coding Tools: Crucial for working directly in code with engineers. This includes tools that facilitate reading, writing, and shipping code with AI assistance.

Analytics & Reporting:

While not explicitly listed as primary tools for the designer, an understanding of analytics platforms (e.g., Amplitude, Mixpanel) and data visualization tools would be beneficial for interpreting qualitative and quantitative insights to inform design decisions. CRM & Automation:
Familiarity with CRM systems (e.g., Salesforce, HubSpot) and marketing automation platforms may be indirectly relevant for understanding the broader user journey and business context, though not a direct requirement for the designer role.

📝 Enhancement Note: The technology stack is heavily weighted towards AI-native tools. Proficiency in Figma is a baseline, but the ability to leverage AI for design generation, coding assistance, and rapid prototyping is a defining requirement for this role, setting it apart from traditional Senior Product Designer positions.

👥 Team Culture & Values

Operations Values:

Craftsmanship & Polish: An unwavering commitment to high-quality design, obsessing over details, micro-interactions, and premium aesthetics. This is fundamental to the luxury brand.
AI-Native Innovation: A proactive embrace of AI technologies as core tools for design and development, pushing boundaries and seeking new efficiencies.
High Output & Velocity: A drive to produce a high volume of work quickly and efficiently, without sacrificing quality, reflecting the fast-paced growth environment.
Low Ego, High Impact: A collaborative spirit focused on achieving the best outcomes for the product and members, prioritizing impact over individual recognition.
Data & Insight Driven: Grounding design decisions in qualitative user insights and direct observation, understanding the nuances of the luxury consumer.

Collaboration Style:

In-Person Synergy: Emphasizes face-to-face interactions, spontaneous "collisions," and a highly collaborative atmosphere where ideas are shared and refined organically.
Cross-Functional Partnership: Works closely and integrally with Product Managers and Engineers, treating them as co-creators in the product development process.
Feedback Integration: Open to rapid iteration based on feedback, utilizing AI tools to quickly implement changes and maintain momentum.
Knowledge Sharing: Encourages the sharing of best practices, especially concerning AI tools and design methodologies, to elevate the entire team's capabilities.

📝 Enhancement Note: The values are a blend of traditional design excellence with a forward-thinking adoption of AI. The "in-person matters" philosophy strongly influences the collaboration style, suggesting a preference for synchronous, real-time interaction over asynchronous communication.

⚡ Challenges & Growth Opportunities

Challenges:

Rapid Iteration at High Fidelity: Balancing the need for speed and high volume with the requirement for meticulous, award-caliber craft and polish in every design.
AI Tool Integration Maturity: Constantly adapting to and pushing the boundaries of AI design and coding tools, which are rapidly evolving, and ensuring their effective integration into production workflows.
Maintaining Luxury Brand Consistency: Ensuring that the rapid pace of feature development and AI-driven processes consistently uphold the premium, exclusive brand identity of Dorsia.
Balancing Qualitative vs. Quantitative: Navigating design decisions that rely heavily on qualitative insights and taste, while still acknowledging the importance of data and user feedback.

Learning & Development Opportunities:

Pioneering AI Design: Become a leader in AI-native product design, gaining expertise in cutting-edge tools and methodologies that are shaping the future of the industry.
Luxury Market Expertise: Deepen understanding of the luxury consumer, hospitality trends, and exclusive experience design.
Technical Skill Enhancement: Develop advanced coding and prototyping skills through direct collaboration with engineers and AI coding tools.
Product Strategy Influence: Contribute significantly to the direction and execution of a high-growth, venture-backed product in a disruptive market.
Mentorship & Team Growth: Opportunity to influence and guide the design practices of a rapidly expanding team.

📝 Enhancement Note: The primary challenge lies in executing at an extremely high level of craft and detail within a fast-paced, AI-driven environment. The growth opportunities are centered around becoming a leader in a nascent and rapidly evolving field of AI-native design.

💡 Interview Preparation

Strategy Questions:

"Describe a complex feature you've designed from concept to launch. How did you use AI tools in that process, and what was the impact on your workflow and the final product?" (Focus on end-to-end ownership, AI integration, and outcomes.)
"How do you approach ensuring a premium, luxury feel in a digital product, especially when working at a rapid pace? What specific UI/UX elements do you focus on?" (Assess understanding of luxury UX and craft.)
"Walk us through your process for building or contributing to a design system. How would you ensure consistency across mobile and web, and how might AI assist in this process?" (Evaluate design system expertise and AI application.) Company & Culture Questions:
"What excites you most about Dorsia's mission and its position in the hospitality-tech market? How do you see your role contributing to that mission?" (Gauge passion for the company and industry.)
"How do you feel about Dorsia's 'in-person matters' and 'lifestyle hours' philosophy? Can you share an example of how you've managed demanding project timelines in the past?" (Assess cultural fit and work ethic.)
"Describe a time you had to advocate for a design decision based on qualitative insights or your own taste, especially if it was met with resistance. How did you handle it?" (Understand approach to qualitative insight and influence.) Portfolio Presentation Strategy:
Structure: Organize your portfolio by key projects, dedicating a clear section to each. For each project, follow a problem-solution-outcome narrative.
Highlight AI: Explicitly call out and demonstrate your use of AI tools. Showcase working prototypes or code snippets where AI played a significant role. Explain why you chose to use AI and what benefits it provided.
Quantify & Qualify: Use metrics to demonstrate impact, but also leverage qualitative insights, user testimonials, or your own observations to tell a compelling story about user experience improvements.
Focus on Craft: Ensure the visual presentation of your portfolio is impeccable. Show high-fidelity mockups, interactive prototypes, and clear explanations of micro-interactions and transitions.
Be Ready for Live Demos: Prepare to walk through live prototypes or even demonstrate AI tools if asked during the interview.

📝 Enhancement Note: Interview preparation should heavily focus on demonstrating practical, hands-on experience with AI design and coding tools. Candidates must be able to articulate their process, showcase tangible results, and align their work ethic with Dorsia's unique culture.

📌 Application Steps

To apply for this Senior Product Designer position:

Submit your application through the provided Greenhouse link.
Curate Your Portfolio for AI: Tailor your portfolio to prominently feature projects where you utilized AI design and coding tools. Be prepared to discuss the specific tools, your workflow, and the tangible outcomes. Include examples of working prototypes or code snippets generated or assisted by AI.
Optimize Your Resume for Operations Keywords: Ensure your resume clearly highlights your 7+ years of experience, expertise in Figma, AI-native design/coding tools (Cursor, Claude, v0, Lovable), interaction design, information architecture, design systems, and experience with consumer-facing digital products, especially in a luxury context. Quantify achievements where possible.
Prepare Your Presentation: Practice presenting your portfolio, focusing on end-to-end feature ownership, your design process, AI tool integration, and the impact of your work. Be ready to articulate your rationale for design decisions and showcase your meticulous craft.
Research Dorsia's Culture & Mission: Understand Dorsia's unique "people-first," "in-person matters," and "lifestyle hours" philosophy. Be prepared to discuss how your work style and values align with their high-performance, collaborative culture.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.

Senior Product Designer