Senior UX/UI Designer - omsæt forretningsbehov til digitale oplevelser

📍 Job Overview

Job Title: Senior UX/UI Designer - Translate Business Needs into Digital Experiences

Company: Norlys

Location: Tranbjerg, Denmark

Job Type: Full-time

Category: UX/UI Design, Product Design

Date Posted: September 03, 2026

Experience Level: 5-10 Years

🚀 Role Summary

• This role focuses on translating complex business requirements into intuitive and engaging digital user experiences, with a strong emphasis on both UX strategy and UI execution.

• The Senior UX/UI Designer will be instrumental in the development of Norlys' self-service solutions, ensuring a seamless and valuable customer journey across digital channels.

• Collaboration is key, as the designer will work within cross-functional product teams, partnering with Product Owners, developers, and business stakeholders to bring ideas to life.

• A significant portion of the role involves utilizing and contributing to a global design system, ensuring consistency and efficiency in design deliverables, primarily using Figma.

📝 Enhancement Note: While the title is Senior UX/UI Designer, the responsibilities lean heavily into UX strategy and facilitation, involving user journey mapping and wireframing before UI design. This suggests a need for a candidate who can champion user-centricity from the initial conceptualization phases, not just visual execution. The role is embedded within a "UX, Design & Test Practice," indicating a structured approach to design operations within the organization.

📈 Primary Responsibilities

• Facilitate discovery workshops and user research sessions to translate business ideas into detailed user journeys, interaction flows, and wireframes.

• Collaborate closely with Product Owners and business stakeholders to thoroughly understand requirements, define user needs, and establish design direction for digital self-service solutions.

• Ensure user needs and comprehensive end-to-end user journeys are integral to the design process before the UI design phase commences, advocating for user-centricity.

• Coordinate with fellow UX/UI designers within the practice to ensure cohesive and consistent design solutions across Norlys' diverse digital product portfolio.

• Proficiently utilize and actively contribute to the evolution of Norlys' global design system within Figma, maintaining design standards and accelerating development.

• Develop clear and actionable mockups and prototypes to support the daily workflow and decision-making processes within the self-service product teams.

• Deliver technically feasible and implementation-ready UI designs to development teams, ensuring close collaboration and adherence to the global design system.

📝 Enhancement Note: The emphasis on "global design system" suggests a mature design operations function. Candidates should be prepared to discuss their experience in contributing to, maintaining, or leveraging design systems for efficiency and brand consistency. The responsibility to "deliver implementation-ready UI designs" highlights the need for a strong understanding of development constraints and best practices for handoff.

🎓 Skills & Qualifications

Education: A relevant higher education degree in Design, Interaction Design, IT, or a related field is required.

Experience: Minimum of 5 years of relevant UX/UI work experience.

Required Skills:

• Demonstrated experience in digital product development, with a focus on self-service solutions and customer journeys across multiple digital channels.

• Proven ability to balance the ideal UX solution with technical feasibility and delivery constraints, understanding the interplay between design and development.

• Experience working effectively within agile development teams, contributing to sprints and adapting to iterative development cycles.

• High proficiency in modern design tools and methodologies, with a particular emphasis on Figma for wireframing, prototyping, and UI design.

• Ability to independently prepare UI designs for development handoff, ensuring clarity and completeness.

• Strong skills in user journey mapping, flow diagramming, and wireframing to conceptualize user interactions.

• Experience in applying and contributing to design systems for consistent digital product experiences. Preferred Skills:

• Experience with user research methodologies (e.g., usability testing, user interviews) to inform design decisions.

• Familiarity with prototyping tools beyond Figma for advanced interaction design.

• Understanding of front-end development principles to better collaborate with engineering teams.

• Experience in the energy or utility sector, understanding specific user needs and regulatory environments.

📝 Enhancement Note: The requirement for "minimum 5 years of relevant UX/UI work experience" positions this as a senior role, expecting a candidate who can operate autonomously and provide mentorship. The specific mention of Figma and a "global design system" implies a need for candidates with practical, hands-on experience in these areas, not just theoretical knowledge.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• Showcase at least 2-3 comprehensive case studies demonstrating the end-to-end design process for digital products or features, ideally including self-service solutions.

• Clearly articulate the business problem, user needs, and your role in defining the solution.

• Include examples of user journeys, wireframes, interactive prototypes, and final UI designs.

• Highlight contributions to or creation of design systems, illustrating how consistency and efficiency were achieved.

• Demonstrate proficiency in Figma, with clear examples of complex components, auto-layout usage, and design system integration. Process Documentation:

• For each case study, detail the discovery and research phases, including methods used to gather user insights and business requirements.

• Illustrate the iterative design process, showcasing how feedback (from stakeholders or users) was incorporated to refine the solution.

• Provide examples of how technical constraints and feasibility were considered and addressed during the design process.

• Document the design handoff process, including how assets and specifications were communicated to development teams.

📝 Enhancement Note: For a Senior UX/UI Designer role, the portfolio is critical. Candidates should be prepared to walk through their process, demonstrating not just aesthetic skills but also strategic thinking, problem-solving capabilities, and a deep understanding of user-centered design principles within a business context. Emphasis should be placed on quantifiable outcomes where possible.

💵 Compensation & Benefits

Salary Range: Based on industry benchmarks for Senior UX/UI Designers in Denmark, particularly in the Aarhus region, with 5-10 years of experience, a competitive salary range can be estimated between DKK 45,000 - 65,000 per month, depending on specific experience and qualifications.

Benefits:

• Flexible Working Hours: Norlys offers flexibility in working hours, allowing for better work-life balance.

• Remote Work Options: Hybrid work model with flexibility for remote work, complementing the primary office-based role.

• Professional Community: Membership in the UX & Design Practice provides a strong support network for skill-sharing and collaboration.

• Skill Development: Opportunities for continuous learning and professional growth within the design field.

• Comprehensive Health & Wellness Programs: (Assumed standard for a company of Norlys' size and industry).

• Pension Scheme: (Assumed standard for full-time employees in Denmark).

Working Hours: The role implies a standard full-time work week, likely around 37-40 hours, with the stated flexibility in scheduling.

📝 Enhancement Note: Salary estimation is based on general market data for similar roles in Denmark. Actual compensation will depend on the candidate's specific skills, experience, and negotiation. The provided benefits are derived from the job description and common Danish employment practices. The explicit mention of "flexible working hours" and "home work" confirms the hybrid nature.

🎯 Team & Company Context

🏢 Company Culture

Industry: Norlys operates within the Energy and Telecommunications sectors, providing a range of services from electricity and gas to broadband and TV. This context means the digital products often deal with essential services, requiring reliability, clarity, and ease of use.

Company Size: Norlys is a significant player in the Danish market, employing a substantial workforce. This size suggests structured processes, potential for career advancement, and a dynamic corporate environment.

Founded: Norlys was formed through a merger of SE and Eniig, bringing together established entities with a shared vision for the future of energy and digital services. This heritage implies a blend of established practices and a forward-looking approach.

Team Structure:

• The Senior UX/UI Designer will join the "UX, Design & Test Practice" within "Digitalization & Technology." This practice is a community of 15 UX/UI designers.

• The designer will be embedded in a cross-functional product team, working closely with Product Owners and developers on specific self-service solutions.

• Reporting likely falls within a management structure overseeing the UX/Design practice, with day-to-day collaboration across product teams. Methodology:

• The role emphasizes agile development methodologies, requiring designers to be adaptable and collaborative within iterative cycles.

• A strong focus on user-centered design, translating business needs into user journeys, wireframes, and ultimately, implementable UI designs.

• The use of a global design system points to a standardized and efficient approach to design production and maintenance.

• Data and user insights are implied as key drivers for design decisions, especially in understanding user needs and business value.

Company Website: https://www.norlys.dk/

📝 Enhancement Note: Norlys' industry (energy/telecom) suggests that digital experiences need to be robust, secure, and highly user-friendly, as they often handle critical customer information and transactions. The company's recent formation through a merger implies ongoing integration and evolution, which can present both challenges and opportunities for design professionals.

📈 Career & Growth Analysis

Operations Career Level: This is a "Senior" level position, indicating a need for demonstrated expertise, autonomy, and the ability to influence design direction. The role is expected to contribute significantly to product development and potentially mentor junior designers.

Reporting Structure: The designer will report into the UX, Design & Test Practice lead, while working within cross-functional product teams. This dual reporting structure allows for both specialized professional development within design and focused project contribution.

Operations Impact: The Senior UX/UI Designer's work directly impacts customer satisfaction, engagement, and the operational efficiency of Norlys' digital self-service platforms. By creating intuitive and valuable digital experiences, they contribute to customer retention, reduced support costs, and the overall success of digital business initiatives.

Growth Opportunities:

• Skill Specialization: Deepen expertise in specific areas of UX/UI, such as interaction design, user research, or design system management.

• Leadership Potential: Progress into lead designer roles within product teams or management positions within the UX & Design Practice.

• Cross-functional Exposure: Gain broader experience by working on different product areas or collaborating with various departments within Norlys.

• Mentorship: Opportunity to guide and mentor junior designers, fostering a stronger design community.

📝 Enhancement Note: The "Senior" title implies expectations beyond basic design tasks. Candidates should be prepared to discuss how they have driven design initiatives, influenced product strategy, and contributed to team growth. The company's structure offers a clear path for growth within both specialized design functions and broader leadership roles.

🌐 Work Environment

Office Type: The primary work location is Norlys' office in Aarhus, Denmark. This suggests a professional office environment conducive to collaboration and focused work.

Office Location(s): The main office is in Tranbjerg, Aarhus. There are also occasional visits required to their Copenhagen location.

Workspace Context:

• Collaborative Environment: The role is situated within a "UX, Design & Test Practice" and cross-functional product teams, emphasizing teamwork and shared knowledge.

• Tools & Technology: Access to modern design tools, primarily Figma, and participation in a global design system are central to the workspace.

• Team Interaction: Regular interaction with Product Owners, developers, and other designers is expected, fostering a dynamic and communicative atmosphere.

Work Schedule: The role allows for flexible working hours, supporting a hybrid work arrangement that balances office presence with remote work. This flexibility is beneficial for managing personal commitments alongside project deadlines.

📝 Enhancement Note: The hybrid model and flexible hours suggest a modern work environment that values employee well-being. For operations professionals, this means an expectation of self-management and accountability, while still benefiting from in-person collaboration and structured office time.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: Review of CV and portfolio to assess foundational skills and experience.

• Portfolio Presentation & Discussion: Candidates will likely present their portfolio, discussing specific case studies, their design process, and problem-solving approaches. Expect deep dives into UX strategy, UI execution, and collaboration.

• Technical/Skills Assessment: May include a design challenge or a discussion focused on Figma proficiency, design system application, and agile methodologies.

• Team/Stakeholder Interviews: Meetings with Product Owners, developers, and other designers to assess cultural fit, collaboration style, and communication skills.

• Final Interview: Discussion with senior management or hiring manager to confirm fit and discuss role expectations.

Portfolio Review Tips:

• Curate Strategically: Select 3-4 strong case studies that best represent your senior-level experience, problem-solving skills, and impact on digital products, particularly self-service solutions.

• Tell a Story: For each case study, clearly articulate the problem, your process (research, ideation, design, testing), your specific contributions, and the outcome (quantifiable where possible).

• Showcase Figma Mastery: Be prepared to demonstrate your proficiency in Figma, including complex layouts, component creation, and your role in design systems.

• Highlight Collaboration: Emphasize how you worked with cross-functional teams, Product Owners, and developers.

• Address Business Value: Clearly link your design decisions to business objectives and user value.

Challenge Preparation:

• Anticipate UX Scenarios: Be ready for challenges that require you to map user journeys, create wireframes for a specific feature, or critique an existing digital experience.

• Design System Thinking: Prepare to discuss how you would apply or contribute to a design system.

• Agile Context: Understand how your design process integrates with agile sprints and iterative development.

📝 Enhancement Note: The interview process for a Senior UX/UI Designer will heavily scrutinize the portfolio and the candidate's ability to articulate their strategic thinking. Candidates should prepare to defend their design decisions, demonstrate empathy for users, and show how they drive business value through design.

🛠 Tools & Technology Stack

Primary Tools:

• Figma: This is the core design tool mentioned. Proficiency in advanced features, component libraries, auto-layout, and prototyping is essential.

• Design Systems: Experience with creating, maintaining, or contributing to design systems is a key requirement. This includes understanding component-based design and style guides.

Analytics & Reporting:

• While not explicitly mentioned, a Senior UX/UI Designer would typically interact with analytics tools (e.g., Google Analytics, Adobe Analytics, Hotjar) to understand user behavior and inform design iterations.

• Familiarity with A/B testing platforms and how design impacts key metrics (e.g., conversion rates, task completion). CRM & Automation:

• Exposure to CRM systems (e.g., Salesforce, HubSpot) might be beneficial for understanding customer data and how it informs digital experiences, though not a primary requirement for this role.

• Understanding of how automated workflows can impact user journeys and experience.

📝 Enhancement Note: The explicit mention of Figma and a global design system is critical. Candidates should highlight their experience with these specific tools and concepts. While other tools are not listed, a senior designer is expected to be adaptable and likely has experience with a broader range of design and analytics software.

👥 Team Culture & Values

Operations Values:

• Community (Fællesskab): Norlys values inclusivity and creating a safe, inspiring environment. The UX & Design Practice fosters this through regular meetings and open sharing.

• Innovation (Nytænkning): Encouraging new perspectives and bringing all competencies into play is crucial for driving new ideas in digital experiences.

• Responsibility (Ansvarlighed): This applies to creating user-centric solutions that deliver value, ensuring technical feasibility, and contributing to the collective goals of the team and company.

• Data-Driven Approach: Implicitly, decisions are expected to be informed by user insights and business needs, reflecting a data-informed design culture.

• Efficiency: Utilizing design systems and agile processes points to a culture that values efficient workflows and timely delivery.

Collaboration Style:

• Cross-functional Integration: The role requires close collaboration with Product Owners and developers, indicating a highly integrated team structure.

• Open Communication: The "open and informal tone" within the practice suggests a culture where feedback is readily exchanged, and ideas are openly discussed.

• Knowledge Sharing: Regular meetings within the UX & Design Practice are designed for sharing ideas, providing feedback, and aligning on design direction.

📝 Enhancement Note: The emphasis on diversity and inclusion, alongside community and innovation, suggests a progressive and collaborative work environment. Candidates should be prepared to discuss how they embody these values in their daily work and interactions.

⚡ Challenges & Growth Opportunities

Challenges:

• Balancing User Needs with Business/Technical Constraints: A constant challenge in design is finding the optimal solution that satisfies users, meets business goals, and is technically feasible within project timelines.

• Maintaining Consistency Across Products: Ensuring a unified brand and user experience across Norlys' diverse digital offerings, especially with multiple product teams, requires strong design system governance.

• Adapting to Evolving Technologies: Staying current with design tools, methodologies, and user expectations in the rapidly changing digital landscape.

• Integrating New Ideas into Established Systems: Effectively proposing and implementing design improvements or new features within existing frameworks and design systems.

Learning & Development Opportunities:

• Advanced Figma Techniques: Mastering more complex features within Figma, including advanced prototyping and collaboration workflows.

• Design System Contribution: Taking a leading role in the development and expansion of Norlys' global design system.

• User Research Methodologies: Deepening skills in qualitative and quantitative user research to drive more impactful design insights.

• Cross-Disciplinary Learning: Gaining exposure to product management, development processes, and business strategy within Norlys.

📝 Enhancement Note: The challenges presented are typical for senior design roles in dynamic companies. The growth opportunities highlight areas where a motivated designer can significantly advance their career and skill set, particularly within Norlys' established design practice and digital transformation efforts.

💡 Interview Preparation

Strategy Questions:

• "Describe a time you had to balance conflicting stakeholder requirements with user needs. How did you arrive at a solution?" (Focus on your process for negotiation, compromise, and user advocacy.)

• "How do you approach translating a complex business requirement into a user-friendly digital experience?" (Be ready to walk through an example from your portfolio, detailing your steps from discovery to design.)

• "Discuss your experience with design systems. How have you contributed to or leveraged one? What are the benefits and challenges?" (Prepare specific examples of your involvement and understanding of design system principles.) Company & Culture Questions:

• "What interests you about Norlys and our industry?" (Research Norlys' mission, recent news, and the energy/telecom sector.)

• "How do you contribute to a collaborative team environment?" (Provide examples of your teamwork, communication, and willingness to share knowledge.)

• "How do you ensure your designs are inclusive and accessible?" (Demonstrate awareness of accessibility standards and inclusive design principles.) Portfolio Presentation Strategy:

• Structure is Key: Organize your presentation logically, starting with the problem, moving through your process, showcasing your solutions, and concluding with the impact.

• Be Concise and Focused: Highlight the most relevant aspects of each case study for this specific role. Don't get bogged down in minor details.

• Emphasize Your Role: Clearly articulate your specific contributions, decisions, and thought process.

• Quantify Impact: Wherever possible, use metrics (e.g., improved conversion rates, reduced task time, increased user satisfaction) to demonstrate the value of your work.

• Engage with Questions: Listen carefully to interviewers' questions and provide thoughtful, detailed answers, drawing upon your portfolio examples.

📝 Enhancement Note: Interviewers will be looking for a candidate who is not only technically skilled in UX/UI and Figma but also a strategic thinker, a strong collaborator, and someone who understands how design drives business outcomes. Practice articulating your process and impact clearly and confidently.

📌 Application Steps

To apply for this Senior UX/UI Designer position:

• Submit your application through the provided link on job-karriere.dk.

• Portfolio Customization: Ensure your portfolio prominently features case studies relevant to digital self-service solutions, user journey mapping, and Figma proficiency. Tailor your resume to highlight your 5+ years of experience and agile development work.

• Resume Optimization: Clearly articulate your experience in translating business needs into digital experiences, your role in cross-functional teams, and your proficiency with Figma and design systems. Use keywords from the job description.

• Interview Preparation: Practice presenting your portfolio, focusing on your process, problem-solving skills, and the impact of your designs. Prepare to discuss your experience with agile methodologies and design systems.

• Company Research: Familiarize yourself with Norlys' services, mission, and values. Understand the energy and telecommunications industry context to better align your responses with the company's goals.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.