Senior UX/UI Designer

📍 Job Overview

Job Title: Senior UX/UI Designer

Company: Maxwood Furniture

Location: Charleston, South Carolina, United States

Job Type: FULL_TIME

Category: UX/UI Design, E-commerce Operations

Date Posted: February 12, 2026

Experience Level: 10+ Years

Remote Status: Primarily On-site (Charleston, SC)

🚀 Role Summary

• Lead digital experience strategy and execution across Maxwood Furniture's expanding Shopify Plus DTC storefronts, focusing on driving conversion and enhancing usability.

• Own the end-to-end user experience within the Shopify Plus ecosystem, ensuring cohesive, high-performing brand experiences across multiple brands and sales channels.

• Collaborate cross-functionally with E-commerce, Marketing, Advertising, Analytics, Development, and 3P Channel teams to translate data-informed insights into impactful design solutions.

• This role is both strategic and hands-on, requiring deep Shopify Plus expertise, strong CRO knowledge, and the ability to directly link UX decisions to measurable business outcomes.

📝 Enhancement Note: This role is crucial for Maxwood Furniture's growth, particularly within their Direct-to-Consumer (DTC) e-commerce strategy. The emphasis on Shopify Plus, CRO, and cross-functional collaboration indicates a need for an operations-minded designer who can not only create aesthetically pleasing interfaces but also drive tangible business results through optimized user journeys. The "Senior" title and extensive experience requirement suggest a leadership position with significant autonomy and impact on revenue generation.

📈 Primary Responsibilities

• Spearhead UX strategy for all Shopify Plus storefronts, ensuring intuitive and frictionless customer journeys from initial discovery to post-purchase engagement.

• Optimize critical e-commerce funnels, including navigation, product discovery, Product Detail Page (PDP) architecture, cart flow, and checkout experiences, leveraging advanced Shopify Plus customization capabilities.

• Design detailed wireframes, interactive prototypes, and high-fidelity UI mockups that align with Shopify 2.0 architecture and Plus-specific customization features.

• Act as a key liaison with Development teams, collaborating on complex implementations involving custom components, advanced functionality, and app integrations to ensure seamless execution of designs.

• Partner closely with the Analytics team to identify user friction points, analyze user behavior data, and collaboratively prioritize experimentation and Conversion Rate Optimization (CRO) initiatives.

• Contribute to the development and execution of the A/B testing roadmap, aiming for measurable performance improvements in key e-commerce metrics.

• Support landing page optimization efforts for paid traffic campaigns in partnership with the Advertising and Marketing teams to maximize ad spend efficiency.

• Establish and maintain scalable design systems across multiple brands (Max & Lily, Plank + Beam, Maxtrix) to ensure brand consistency, operational efficiency, and a unified user experience.

• Champion mobile-first, responsive, and accessible design standards across all digital touchpoints, ensuring inclusivity and optimal performance on all devices.

• Translate UX insights and best practices into actionable recommendations for third-party marketplace content strategy (e.g., Amazon, Wayfair, Home Depot), collaborating with Channel Managers to ensure consistent brand representation.

• Present performance-backed design recommendations, insights, and strategic proposals to senior leadership, clearly articulating the business value and ROI.

• Continuously research and evaluate emerging Shopify Plus capabilities and broader digital trends to proactively identify opportunities for experience enhancement and scalability.

📝 Enhancement Note: The responsibilities highlight a strong blend of creative design, technical understanding of Shopify Plus, and a data-driven approach to optimization. The expectation to translate UX insights for third-party marketplaces indicates a broader GTM (Go-To-Market) understanding beyond just the DTC platform. This role requires someone who can influence strategy based on user behavior and business impact.

🎓 Skills & Qualifications

Education:

Experience:

• 7–10+ years of progressive UX/UI design experience, with a preference for 10+ years.

• Direct, hands-on experience designing and optimizing Shopify Plus storefronts within mid-sized or enterprise-level e-commerce environments.

• Demonstrated experience operating effectively within structured, cross-functional teams, including close collaboration with Marketing, Development, Analytics, and E-commerce departments.

• Proven track record of achieving measurable conversion rate improvements and driving significant online revenue growth for brands.

• Deep understanding of Shopify 2.0 architecture and the specific customization capabilities offered by Shopify Plus.

• Experience collaborating effectively with in-house or agency development teams on complex front-end implementations.

• Demonstrated ownership of Conversion Rate Optimization (CRO) strategy, including the development and execution of experimentation roadmaps and a clear history of delivering measurable performance improvements.

Required Skills:

• UX Strategy: Ability to define and execute user experience strategies that align with business objectives.

• UI Design: Proficiency in creating visually appealing, user-friendly interfaces across various devices.

• Shopify Plus Expertise: In-depth knowledge of Shopify Plus features, customization options, themes, and best practices for enterprise-level e-commerce.

• Conversion Rate Optimization (CRO): Strong understanding of CRO principles, methodologies, and application to e-commerce funnels.

• Wireframing & Prototyping: Skill in creating low-fidelity wireframes and interactive prototypes to visualize user flows and gather feedback.

• High-Fidelity UI Design: Proficiency in designing detailed, pixel-perfect UI mockups using industry-standard tools.

• Shopify 2.0 Architecture: Understanding of the latest Shopify theme architecture and its implications for design and development.

• A/B Testing: Experience in designing tests, interpreting results, and iterating on designs based on data.

• Design Systems: Ability to create, implement, and maintain design systems for consistency and scalability.

• Mobile-First Design: Expertise in designing for optimal user experience across all mobile devices.

• Accessibility Standards: Knowledge of WCAG guidelines and best practices for inclusive design.

• Data-Informed Design: Proficiency in using analytics tools and user data to inform design decisions and prioritize improvements.

• E-commerce Operations: Understanding of the operational aspects of running an e-commerce business, including DTC and marketplace channels.

• Analytics Interpretation: Ability to interpret data from tools like Google Analytics, Hotjar, or similar platforms to identify user behavior patterns and opportunities.

• Development Collaboration: Effective communication and collaboration skills with front-end developers.

Preferred Skills:

• Experience in Direct-to-Consumer (DTC) brand environments.

• Experience within the furniture, home goods, or lifestyle product categories.

• Experience operating in multi-brand or multi-channel e-commerce environments.

• Familiarity with third-party marketplace content structures and optimization strategies (e.g., Amazon, Wayfair).

• Experience with user research methodologies.

📝 Enhancement Note: The emphasis on Shopify Plus, CRO, and a portfolio showcasing data-driven results is critical. Candidates should be prepared to demonstrate how their design decisions have directly impacted conversion rates, average order value (AOV), and other key e-commerce performance indicators. The "preferred" skills indicate areas where candidates can differentiate themselves, particularly experience with marketplaces and specific product categories.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• Shopify Plus Case Studies: Showcase at least 2-3 detailed case studies of Shopify Plus storefronts or specific feature optimizations you have designed. These should highlight your role, the challenges faced, the solutions implemented, and the measurable impact on key e-commerce metrics.

• CRO & Experimentation: Include examples of A/B tests or CRO initiatives you've led or contributed to, clearly outlining the hypothesis, design changes, testing methodology, and the resulting performance uplift (e.g., conversion rate increase, bounce rate decrease, AOV improvement).

• System Design & Scalability: Demonstrate your ability to design scalable solutions, such as contributions to or creation of design systems, component libraries, or style guides that ensure consistency across multiple brands or platforms.

• Data-Driven Impact: Clearly articulate the business impact of your design work. Quantify improvements with data and metrics wherever possible, focusing on how your designs contributed to revenue growth, customer satisfaction, or operational efficiency.

Process Documentation:

• Workflow Design & Optimization: Prepare to discuss your process for mapping out user journeys, identifying pain points, and designing optimized workflows for critical e-commerce paths like product discovery, add-to-cart, checkout, and account management.

• Collaboration & Handoff: Detail your methods for collaborating with cross-functional teams (Development, Marketing, Analytics) and your process for creating clear, actionable design specifications and assets for development handoff.

• Performance Measurement & Iteration: Explain how you integrate analytics and user feedback into your design process to measure the effectiveness of your designs and drive iterative improvements.

📝 Enhancement Note: For a Senior UX/UI Designer role focused on e-commerce operations and CRO, the portfolio is paramount. It needs to go beyond aesthetics and demonstrate a deep understanding of e-commerce funnels, data analysis, and a proven ability to drive measurable business outcomes. The emphasis on Shopify Plus specific work is a non-negotiable requirement.

💵 Compensation & Benefits

Salary Range:

Benefits:

• Comprehensive health, dental, and vision insurance plans.

• 401(k) retirement savings plan with company match.

• Paid Time Off (PTO), including vacation, sick leave, and paid holidays.

• Opportunities for professional development, including training, conferences, and access to design resources.

• Employee discounts on Maxwood Furniture products.

Working Hours:

• Standard full-time hours, typically 40 hours per week. While the role is primarily on-site, flexibility may be offered for exceptional candidates, with potential for hybrid arrangements requiring regular on-site collaboration.

📝 Enhancement Note: The salary range is an estimate based on national averages for senior-level UX/UI designers in tech-focused roles, adjusted for a mid-to-high cost of living area like Charleston, SC. Maxwood Furniture's focus on DTC and growth suggests that benefits tied to performance and professional development would be key attractive points for candidates.

🎯 Team & Company Context

🏢 Company Culture

Industry: E-commerce (Furniture & Home Goods)

Company Size: The provided LinkedIn data indicates a company size of around 50-200 employees, suggesting a growing, dynamic organization.

Founded: Over two decades ago, indicating a stable company with established market presence and a history of adaptation.

Team Structure:

• Operations Focus: The role sits within a growing e-commerce division, likely reporting into a Head of E-commerce, Director of Digital Experience, or similar leadership position.

• Cross-Functional Collaboration: This Senior UX/UI Designer will work closely with dedicated teams in E-commerce Management, Digital Marketing, Paid Advertising, Data Analytics, and potentially a product or brand management team. Collaboration with a technical development team (in-house or agency) is also a core aspect.

• Brand Portfolio: The team manages multiple distinct brands (Max & Lily, Plank + Beam, Maxtrix), requiring the ability to maintain brand integrity while optimizing across a unified digital platform.

Methodology:

• Data-Driven Decision Making: The company emphasizes using data from analytics and experimentation to inform strategic and design decisions, focusing on measurable business impact.

• Agile/Iterative Approach: Expect an iterative design process, with a focus on continuous improvement through A/B testing, user feedback, and ongoing optimization of the Shopify Plus platform.

• Performance-Oriented Culture: The success metrics for this role (conversion rate, AOV, reduced abandonment) highlight a performance-oriented culture where design is directly tied to revenue generation and customer acquisition/retention.

Company Website: https://maxwoodfurniture.com/

📝 Enhancement Note: Maxwood Furniture's multi-brand strategy and expansion across DTC and marketplaces provide a rich operational environment. The company's established history combined with its rapid growth suggests a culture that values both stability and innovation. The UX/UI role is positioned to be a critical driver of this growth.

📈 Career & Growth Analysis

Operations Career Level: Senior Individual Contributor / Team Lead Potential. This role is a senior individual contributor position, expected to lead UX strategy and execution independently. Given the scope and seniority, there's potential for this role to evolve into a lead position overseeing a small design team or taking on more strategic product management responsibilities within the e-commerce domain as the company continues to scale.

Reporting Structure: The Senior UX/UI Designer will likely report to a Director or VP level within the E-commerce or Digital Product organization. This position will work very closely with the E-commerce team, Marketing, and Development.

Operations Impact: This role has a direct and significant impact on Maxwood Furniture's revenue and profitability. By optimizing the user experience on their Shopify Plus storefronts, the Senior UX/UI Designer will directly influence conversion rates, average order value (AOV), customer lifetime value (CLTV), and overall customer satisfaction. Their work will be critical in differentiating the brands in a competitive e-commerce landscape and maximizing the return on marketing spend.

Growth Opportunities:

• Strategic Leadership: Opportunity to shape the long-term digital experience strategy for multiple growing brands.

• Skill Specialization: Deepen expertise in Shopify Plus, advanced CRO techniques, and e-commerce UX within a specific industry vertical (furniture/home goods).

• Cross-Functional Influence: Develop strong collaboration and influencing skills by working with diverse teams across marketing, analytics, and development.

• Team Building: Potential to grow into a leadership role, managing a UX/UI team as the company expands its digital footprint.

• Industry Exposure: Gain valuable experience in a growing e-commerce company with multiple sales channels and brands.

📝 Enhancement Note: The "Senior" designation and the direct impact on revenue suggest this is a high-visibility role. Candidates looking for opportunities to influence strategic direction and drive tangible business results will find this position attractive. The potential for growth into leadership is a significant factor for ambitious candidates.

🌐 Work Environment

Office Type: On-site role in Charleston, SC (Daniel Island). The company emphasizes a preference for candidates who are local or willing to relocate, indicating a culture that values in-person collaboration and team cohesion.

Office Location(s): 125 Fairchild St, Charleston, SC 29492 (Daniel Island). This location is known for its business parks and professional atmosphere.

Workspace Context:

• Collaborative Environment: The role requires close collaboration with cross-functional teams, suggesting an office layout that supports teamwork and open communication. Expect to work closely with E-commerce managers, marketers, and developers.

• Technology & Tools: Access to modern design software, collaboration tools, and analytics platforms will be essential for performing the role effectively. This includes standard design suites, project management tools, and potentially dedicated UX research platforms.

• Team Interaction: Regular team meetings, design critiques, and project syncs will be part of the daily routine, fostering a connected and responsive work environment.

Work Schedule:

• Standard 40-hour work week. While the preference is on-site, the description mentions potential for hybrid arrangements for "exceptional candidates within driving distance," implying a degree of flexibility might be negotiable, but on-site presence for core collaboration is highly valued.

📝 Enhancement Note: The strong preference for on-site work suggests a company culture that prioritizes in-person interaction, team building, and spontaneous collaboration. While remote/hybrid might be possible for exceptional candidates, those willing to be on-site will likely have an advantage. The location in Charleston, SC, offers a desirable quality of life.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: A brief call with HR or a recruiter to assess basic qualifications, salary expectations, and cultural fit.

• Hiring Manager Interview: An in-depth discussion with the hiring manager (e.g., Head of E-commerce) focusing on experience, strategic thinking, and understanding of e-commerce operations and UX.

• Portfolio Review & Presentation: A dedicated session where candidates present their portfolio, walking through 2-3 key case studies. This is where they'll demonstrate their design process, problem-solving skills, and quantifiable impact. Expect questions on how designs directly led to business outcomes.

• Cross-Functional Team Interviews: Interviews with key stakeholders from Marketing, Analytics, and Development to assess collaboration style, technical understanding, and ability to work within a team environment.

• Final Round/Leadership Interview: A final meeting with senior leadership to discuss strategic vision, cultural alignment, and overall fit within the company.

Portfolio Review Tips:

• Quantify Everything: For each case study, clearly present the problem, your solution, and the measurable results (e.g., "+15% Conversion Rate," "-10% Cart Abandonment," "+8% AOV"). Use charts and graphs to visualize data impact.

• Show Your Process: Detail your thought process, from initial research and user flows to wireframing, prototyping, and UI design. Explain the rationale behind your design decisions, especially how they were informed by data or user feedback.

• Shopify Plus Focus: Highlight specific examples of your work on Shopify Plus, demonstrating your understanding of its unique capabilities and constraints.

• CRO & Experimentation: If possible, include examples of A/B tests you've designed or run, explaining the hypothesis, execution, and outcomes.

• Tell a Story: Structure your presentation as a narrative, guiding interviewers through the problem, your approach, and the successful resolution, emphasizing your role and contributions.

Challenge Preparation:

• Be prepared for a design challenge or a take-home assignment that may involve optimizing a specific user flow on a simulated e-commerce site or proposing CRO strategies for a given scenario.

• Practice articulating your design decisions concisely and persuasively, linking them back to business objectives and user needs.

• Be ready to discuss how you would approach understanding Maxwood Furniture's specific brands and customer base to inform your design strategy.

📝 Enhancement Note: The interview process is designed to thoroughly evaluate not just design skills but also strategic thinking, data-driven decision-making, and cross-functional collaboration capabilities. A strong, data-backed portfolio is the most crucial element. Candidates should prepare to defend their design choices with evidence of business impact.

🛠 Tools & Technology Stack

Primary Tools:

• Design & Prototyping Software: Figma, Sketch, Adobe XD, InVision (or similar) for wireframing, prototyping, and UI design.

• Shopify Plus Platform: Deep familiarity with the Shopify Plus admin, theme architecture (Liquid), storefront customization capabilities, and Shopify 2.0 features.

• Design Systems Tools: Tools for creating and managing design systems (e.g., Zeroheight, Storybook, or internal documentation).

Analytics & Reporting:

• Web Analytics: Google Analytics (GA4), Adobe Analytics, or similar platforms for tracking user behavior, conversion rates, and campaign performance.

• Heatmapping & Session Recording: Hotjar, FullStory, Crazy Egg, or similar tools for understanding user interactions and identifying friction points.

• A/B Testing Platforms: Google Optimize (though sunsetting), Optimizely, VWO, or built-in Shopify Plus testing capabilities.

• Data Visualization: Tableau, Power BI, or Looker for creating dashboards and reports for stakeholders.

CRM & Automation:

• CRM Systems: Familiarity with CRM principles and how UX design impacts lead generation and customer data within systems like Salesforce, HubSpot, etc., though direct CRM management may not be the primary focus.

• Marketing Automation Tools: Understanding how UX design supports email marketing and customer engagement platforms (e.g., Klaviyo, Mailchimp).

• Integration Platforms: Awareness of how different e-commerce tools and apps integrate within the Shopify ecosystem.

📝 Enhancement Note: Proficiency in Figma or Sketch is standard. However, the critical differentiator here is deep, practical experience with Shopify Plus customization, including themes, Liquid templating (or collaborating with those who do), and app integrations. Familiarity with data analytics and A/B testing tools is essential for demonstrating a data-driven approach.

👥 Team Culture & Values

Operations Values:

• Customer-Centricity: A core value likely centered around understanding and serving the end customer through intuitive and efficient digital experiences.

• Data-Driven Excellence: Decisions are informed by data, metrics, and measurable outcomes, fostering a culture of continuous improvement and accountability.

• Collaboration & Communication: Strong emphasis on working effectively across departments to achieve shared business goals, valuing open communication and constructive feedback.

• Innovation & Adaptability: A willingness to explore new technologies, experiment with new approaches, and adapt to the rapidly evolving e-commerce landscape.

• Brand Integrity: Maintaining a consistent and compelling brand experience across all touchpoints and channels.

Collaboration Style:

• Cross-Functional Integration: Expect a highly collaborative environment where the UX/UI Designer acts as a bridge between business stakeholders (Marketing, E-commerce) and technical teams (Development).

• Feedback-Driven: A culture that encourages open feedback loops during design reviews and project sprints to refine solutions and ensure alignment.

• Process-Oriented: A focus on establishing and refining processes for design, development, testing, and deployment to ensure efficiency and quality in a fast-paced e-commerce setting.

📝 Enhancement Note: The values point to a company that is performance-driven, customer-focused, and values teamwork. Candidates should be prepared to demonstrate how they embody these values in their work, particularly in how they use data to drive decisions and collaborate with diverse teams to achieve business objectives.

⚡ Challenges & Growth Opportunities

Challenges:

• Balancing Brand Consistency with Platform Optimization: Managing distinct brand identities across multiple storefronts while ensuring a unified, high-performing user experience on a shared platform like Shopify Plus.

• Driving Measurable Impact in a Competitive Market: Continuously identifying opportunities to improve conversion rates and AOV in a dynamic and competitive e-commerce landscape, requiring sharp analytical skills and innovative design solutions.

• Navigating Technical Constraints: Working within the technical limitations and possibilities of the Shopify Plus platform, requiring close collaboration with developers for custom solutions.

• Translating UX for Diverse Channels: Adapting UX principles and insights to inform content strategy for third-party marketplaces (Amazon, Wayfair), which have different user interfaces and optimization levers.

Learning & Development Opportunities:

• Advanced Shopify Plus Expertise: Deepen knowledge of Shopify Plus's evolving features, customization options, and best practices for enterprise-level e-commerce.

• E-commerce CRO Specialization: Become a recognized expert in Conversion Rate Optimization within the furniture and home goods DTC sector.

• Strategic Design Leadership: Develop skills in influencing business strategy, presenting to senior leadership, and potentially leading design initiatives for multiple brands.

• Cross-Functional Acumen: Gain a comprehensive understanding of e-commerce operations, digital marketing, and data analytics by working closely with these departments.

📝 Enhancement Note: The challenges are inherent to a scaling e-commerce business with multiple brands. Success will depend on a candidate's ability to be strategic, adaptable, and collaborative, with a strong focus on driving measurable results. The growth opportunities are significant for someone looking to make a substantial impact.

💡 Interview Preparation

Strategy Questions:

• "How would you approach auditing and prioritizing UX improvements for our Max & Lily Shopify Plus storefront, given our goal to increase conversion rate by 10% this year?" (Focus on methodology, data sources, and prioritization criteria.)

• "Describe a time you collaborated with a development team on a complex Shopify Plus feature. What was the challenge, how did you ensure smooth implementation, and what was the outcome?" (Highlight communication, problem-solving, and technical understanding.)

Company & Culture Questions:

• "What do you know about Maxwood Furniture and our brands (Max & Lily, Plank + Beam, Maxtrix)? How would you approach designing for distinct brand identities within a unified e-commerce platform?" (Show research and understanding of brand strategy.)

• "How do you ensure your design process remains customer-centric while also meeting business objectives and technical constraints?" (Demonstrate balance and strategic thinking.)

Portfolio Presentation Strategy:

• Structure: For each case study, clearly define: Problem Statement, Your Role, Target Audience, Design Process (Research, Ideation, Wireframing, Prototyping, UI Design), Key Solutions, Measurable Results (quantified with data), and Key Learnings.

• Data Emphasis: Ensure all quantitative results are clearly presented and directly linked to your design contributions.

• Shopify Plus Specifics: Be ready to discuss specific Shopify Plus features, Liquid templating considerations, or app integrations relevant to your presented work.

• Conciseness: Practice presenting your portfolio within the allotted time, focusing on the most impactful aspects of your work.

📝 Enhancement Note: Interview preparation should focus on demonstrating a deep understanding of e-commerce operations, Shopify Plus, and CRO, backed by concrete examples and quantifiable results. Be ready to discuss strategy, process, and collaboration.

📌 Application Steps

To apply for this Senior UX/UI Designer position:

• Submit your application through the provided link on the Maxwood Furniture careers portal.

• Portfolio Customization: Ensure your portfolio prominently features at least two detailed case studies specifically related to Shopify Plus design and/or Conversion Rate Optimization (CRO) for e-commerce. Quantify the impact of your work with clear metrics.

• Resume Optimization: Tailor your resume to highlight your experience with Shopify Plus, CRO, DTC e-commerce, cross-functional collaboration, and experience in furniture/home goods if applicable. Use keywords from the job description.

• Interview Preparation: Practice articulating your design process, problem-solving skills, and the business impact of your work. Prepare to discuss your experience with A/B testing, user analytics, and collaborating with development teams.

• Company Research: Familiarize yourself with Maxwood Furniture's brands (Max & Lily, Plank + Beam, Maxtrix), their DTC websites, and their presence on third-party marketplaces. Understand their target audience and value proposition.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.