Senior UX/UI Designer

📍 Job Overview

Job Title: Senior UX/UI Designer

Company: GEICO

Location: Palo Alto, CA; San Francisco, CA; San Jose, CA; Bethesda, MD; Seattle, WA

Job Type: Full-time

Category: User Experience (UX) / User Interface (UI) Design

Date Posted: 2026-09-02

Experience Level: 5+ Years

Remote Status: Hybrid (3 days in office)

🚀 Role Summary

• Design high-quality, customer-centric digital solutions by blending core design craft with proficiency in AI-assisted workflows and rapid prototyping.

• Collaborate directly with product management, business stakeholders, and engineering teams to conceptualize, validate, and deliver innovative user experiences.

• Stay ahead of emerging design and AI tools to advance the practice of UX/UI design within the organization, focusing on both AI-driven and traditional projects.

• Advocate for responsible and ethical AI integration in product development, ensuring user needs and business objectives are met.

• Drive product definition and prioritization by managing shifting priorities and providing clear direction through human-centered design methods.

📝 Enhancement Note: While this role is for a UX/UI Designer, the emphasis on AI-assisted workflows, generative AI, and data-informed concepts suggests a strong overlap with aspects of Product Operations and GTM Strategy, particularly in how new features are conceptualized, tested, and brought to market. The requirement to "de-risk new concepts before full production" is a core operational concern.

📈 Primary Responsibilities

• Collaborate with product management, engineering, and business teams to deeply understand customer and business needs, translating them into intuitive and effective design solutions.

• Develop functional prototypes and experimental interfaces to test and de-risk new concepts, particularly those involving AI-driven and data-informed features, before full production.

• Leverage AI and generative AI capabilities to inform and enhance high-quality design solutions across a broad spectrum of projects, not exclusively AI-specific ones.

• Champion a responsible and ethical approach to AI in product design, ensuring user trust and data privacy are paramount.

• Manage evolving priorities and provide clear direction on product prioritization, actively supporting early-stage product definition and strategy.

• Advocate for the end-user through rigorous application of human-centered design methodologies, including discovery, user research, and comprehensive user testing.

• Facilitate and actively participate in workshops with internal and external stakeholders to ensure alignment on business objectives and design strategies.

• Create detailed process flows, user flows, wireframes, journey maps, and user interface specifications, strategically utilizing AI tools to accelerate exploration and iteration cycles.

• Deliver final design assets for acceptance, development, and market release in close partnership with the engineering teams, ensuring design fidelity and implementation accuracy.

📝 Enhancement Note: The emphasis on "translating complex ideas, including AI-driven and data-informed concepts" and "using AI tools to accelerate exploration and iteration" indicates a need for the designer to not only be a creative problem-solver but also an efficient process implementer, a key trait in operations roles. The responsibility for "de-risking new concepts" directly aligns with operational efficiency and strategic planning.

🎓 Skills & Qualifications

Education: Bachelor’s Degree in a related field (e.g., Human-Computer Interaction, Graphic Design, Psychology, Computer Science, or equivalent practical experience).

Experience: 5+ years of progressive experience in User Experience design (or 3+ years with a Master’s degree).

Required Skills:

• Demonstrated expertise in core UX/UI design principles and methodologies, including user research, wireframing, prototyping, and user testing.

• Proficiency in industry-standard design tools, with a strong emphasis on Figma, for creating high-fidelity mockups and interactive prototypes.

• Proven experience designing for cross-channel experiences, including responsive web and native mobile applications.

• Ability to effectively translate complex ideas and data-informed concepts into user-friendly and visually appealing interfaces.

• Strong understanding of AI, Machine Learning (ML), and generative AI capabilities and their practical applications in product design.

• Experience in managing design processes within an Agile development environment, collaborating closely with engineering teams.

• Excellent communication, storytelling, and presentation skills to articulate design rationale and influence stakeholders.

• Familiarity with established design systems and the ability to contribute to or work within them. Preferred Skills:

• Demonstrated experience incorporating AI tools or AI-assisted workflows into personal or professional design practice.

• Ability to design, test, and demonstrate responsible AI interaction patterns through clickable or conversational prototypes.

• Experience collaborating effectively with Product Management, Engineering, and Operations teams to achieve shared goals.

• Ability to manage through shifting priorities and provide clear direction in a dynamic product development lifecycle.

• Experience with user research techniques, including user interviews, usability testing, and heuristic evaluations.

📝 Enhancement Note: The specific mention of "AI-assisted workflows," "generative AI," and "AI tools to accelerate exploration and iteration" implies a need for candidates who are not only skilled designers but also adept at leveraging technology to enhance operational efficiency within the design process. The requirement for experience with "Operations teams" further blurs the lines into operational collaboration.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• Showcase a minimum of 3-5 robust case studies demonstrating end-to-end UX/UI design process, highlighting problem definition, user research, ideation, prototyping, user testing, and final solution.

• Include specific examples of how AI tools or AI-assisted workflows were integrated into your design process to accelerate iteration, explore concepts, or enhance user experiences.

• Demonstrate experience in designing for cross-channel platforms (web, mobile) and how you ensured consistency and usability across different touchpoints.

• Present examples of wireframes, user flows, journey maps, and high-fidelity mockups, clearly articulating design decisions and their rationale.

• Quantify impact where possible, using metrics related to user engagement, task completion rates, conversion improvements, or efficiency gains achieved through your designs. Process Documentation:

• Detail your approach to user research and testing, including methodologies used, participant recruitment, and how insights were synthesized to inform design decisions.

• Explain your workflow for creating and iterating on prototypes, including the tools used and how you managed feedback loops with stakeholders and development teams.

• Document your experience in collaborating with engineering and product management, illustrating how you translated design specifications into implementable solutions.

• Provide examples of how you have contributed to or utilized design systems to ensure consistency, scalability, and efficiency in design output.

📝 Enhancement Note: The emphasis on AI tools, rapid prototyping, and de-risking concepts points towards a need for a portfolio that not only showcases design quality but also process efficiency and strategic thinking, akin to what would be expected in a Product Operations or GTM role. The "de-risk new concepts before full production" is a direct operational concern that should be evident in portfolio case studies.

💵 Compensation & Benefits

Salary Range: $109,675.00 - $172,200.00 annually.

Explanation of Range: This range reflects GEICO's commitment to competitive compensation based on multiple factors including the scope and responsibilities of the role, the selected candidate’s work experience, education, training, work location, and market conditions. As a Senior role, it commands a higher compensation commensurate with experience and specialized skills.

Benefits:

• Competitive pay structure aligned with industry standards.

• Comprehensive benefits package designed to support employee well-being.

• Flexibility options to support work-life balance.

• Personalized development programs tailored for career growth.

• Mentorship opportunities to guide professional advancement.

• Certification assistance to support continuous learning and skill enhancement.

Working Hours: 40 hours per week, with a hybrid work arrangement requiring 3 days in the office per week.

📝 Enhancement Note: The salary range provided is a strong indicator of a senior-level position within a large, established organization like GEICO. The benefits listed are standard for a large corporation but emphasize career development and flexibility, which are attractive to professionals in demanding roles like Senior UX/UI Design. The explicit mention of "Certifications assistance" aligns with the need for continuous learning in fast-evolving fields like AI and UX.

🎯 Team & Company Context

🏢 Company Culture

Industry: Auto Insurance, Financial Services. GEICO is a member of the Berkshire Hathaway family of companies, indicating financial stability and a robust corporate structure.

Company Size: Large enterprise. GEICO is one of the largest auto insurers in the United States, suggesting a complex operational environment with established processes and significant resources.

Founded: 1936. GEICO has a long-standing history, implying a culture that balances tradition with innovation.

Team Structure:

• The UX/UI Designer will be part of a multi-disciplinary design and research team, indicating a collaborative environment with specialized roles.

• This team likely works closely with Product Management and Engineering, forming cross-functional pods or squads common in tech-forward organizations.

• Reporting structure will likely involve a Design Lead or Manager, with direct collaboration across various product lines and business units. Methodology:

• Human-centered design is a core methodology, emphasizing user empathy and data-driven decision-making.

• Agile development practices are in place, requiring designers to be adaptable and iterative.

• The integration of AI and generative AI suggests an adoption of cutting-edge technologies to enhance design efficiency and product innovation.

• Collaboration with "Operations teams" points to a focus on process efficiency and seamless integration of design into the broader business workflow.

Company Website: GEICO Company URL

📝 Enhancement Note: GEICO's position as a large, established insurance provider within the Berkshire Hathaway conglomerate suggests a company that values stability, customer trust, and long-term strategy. The integration of UX/UI design with a focus on "relentless innovation" and "emerging AI tools" indicates a commitment to modernizing its digital offerings, requiring a blend of established best practices and forward-thinking approaches. The mention of collaborating with "Operations teams" is a key indicator of the operational integration expected for this role.

📈 Career & Growth Analysis

Operations Career Level: Senior Individual Contributor. This role is positioned as a senior designer, expected to lead design efforts, mentor junior colleagues, and influence product strategy. The emphasis on AI and rapid prototyping suggests a high level of technical and strategic acumen is valued.

Reporting Structure: The Senior UX/UI Designer will likely report to a Design Manager or Director, working within a dedicated UX/UI team. They will collaborate extensively with Product Managers, Engineers, and potentially Business Analysts and Operations teams to deliver integrated solutions.

Operations Impact: The designer's work directly impacts customer acquisition, retention, and satisfaction by creating intuitive and efficient digital experiences. By leveraging AI and optimizing design processes, they contribute to faster product development cycles, reduced R&D costs, and improved operational efficiency in delivering new features and services.

Growth Opportunities:

• Operations Skill Advancement: Opportunities to deepen expertise in Product Operations by understanding and optimizing the product development lifecycle, from ideation to launch and iteration, especially concerning AI integrations.

• Leadership Development: Potential to lead design projects, mentor junior designers, and contribute to the strategic direction of GEICO's digital products.

• Specialization: Develop specialized