Senior UX Researcher

📍 Job Overview

Job Title: Senior UX Researcher

Company: Coupang

Location: Taipei, Taiwan

Job Type: Full-time

Category: User Experience Research / Product Development

Date Posted: July 31, 2026

Experience Level: 5-10 years

Remote Status: On-site

🚀 Role Summary

• Lead the development and execution of comprehensive qualitative and quantitative research strategies to inform product innovation and enhance customer experience within Coupang's Taiwan operations.

• Drive product decisions by translating complex customer behavior insights into actionable recommendations for cross-functional teams including Product, Engineering, Marketing, and Operations.

• Employ cutting-edge research methodologies to elevate research quality, reliability, and impact in a fast-paced, agile e-commerce environment.

• Contribute to the strategic direction of Coupang's product offerings in Taiwan, focusing on creating a world-class customer journey from app interaction to final delivery.

📝 Enhancement Note: This role is positioned as a core member of the Taiwan UX leadership team, indicating a significant level of autonomy and strategic influence. The emphasis on "wowing each customer" and "leading Coupang’s expansion" suggests a high-impact role focused on driving growth and customer satisfaction in a key market. The combination of qualitative and quantitative research, strategic roadmap development, and cross-functional collaboration points towards a Senior-level position requiring strong analytical and communication skills, with a focus on data-driven product development.

📈 Primary Responsibilities

• Develop and own the overarching qualitative and quantitative research strategy and roadmap for Coupang's Taiwan market, aligning with business objectives and product vision.

• Design, plan, and execute innovative research programs utilizing the latest research methodologies to deeply understand customer behavior, needs, and pain points.

• Analyze complex research data to derive actionable insights and translate them into clear, compelling recommendations for product features, user flows, and overall customer experience improvements.

• Collaborate closely with cross-functional teams, including Product Management, UX Design, Engineering, Marketing, Operations, and Fulfillment, to integrate research findings into product development cycles and strategic planning.

• Champion a customer-centric approach throughout the organization, advocating for user needs and ensuring that product decisions are grounded in empirical evidence.

• Mentor and guide junior researchers or team members, fostering a culture of continuous learning and methodological excellence within the UX research function.

• Stay abreast of industry trends, emerging research techniques, and competitive landscape within the e-commerce and delivery sectors to ensure Coupang's research practices remain best-in-class.

📝 Enhancement Note: The responsibilities highlight a strategic leadership component, requiring the candidate to not only execute research but also to define its direction and integrate it into broader business strategies. The mention of "Operations, Fulfillments" as collaborators emphasizes the end-to-end customer journey focus, common in e-commerce and logistics.

🎓 Skills & Qualifications

Education:

• Bachelor's degree in Cognitive Psychology, Human-Computer Interaction (HCI), Computer Science, Ethnography, or a related field.

• Equivalent practical experience demonstrating a strong foundation in research principles will also be considered. Experience:

• Minimum of 5 years of progressive experience in user experience research, market research, consumer analysis, or strategic analysis within a consumer-focused business model.

• Proven track record of developing and executing research strategies that have directly influenced product roadmaps and improved customer experience outcomes.

• Demonstrated ability to conduct efficient research planning and execution within fast-paced, agile environments, effectively prioritizing resources and timelines. Required Skills:

• Qualitative Research: Expertise in methods such as user interviews, ethnographic studies, usability testing, diary studies, and focus groups.

• Quantitative Research: Proficiency in survey design, data analysis, statistical methods, A/B testing, and interpreting large datasets.

• Research Strategy & Roadmap Development: Ability to define research objectives, plan long-term research programs, and align them with business goals.

• Data Analysis & Insight Generation: Strong analytical skills to synthesize complex qualitative and quantitative data into clear, actionable insights.

• Cross-functional Collaboration: Proven ability to partner effectively with Product Managers, Designers, Engineers, and other stakeholders in a dynamic environment.

• Communication & Presentation: Excellent written and verbal communication skills in English, with the ability to articulate research findings and recommendations compellingly to diverse audiences.

Preferred Skills:

• Domain knowledge in the e-commerce and/or food delivery sectors.

• Understanding of the complexities and nuances of marketplace or consumer platform business models.

• Experience with advanced statistical analysis tools and techniques.

• Familiarity with user research tools and platforms (e.g., UserTesting.com, Qualtrics, SurveyMonkey, Dovetail).

• Experience in mentoring or leading junior researchers.

📝 Enhancement Note: The "over 5 years of experience" coupled with "Sr. UX Researcher" title implies an expectation for candidates with a solid foundation and a history of strategic contributions. The preferred qualifications suggest that candidates with direct e-commerce experience will have a distinct advantage, given Coupang's business model. The emphasis on English communication is crucial for a global company operating in a local market.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• Demonstrate a portfolio showcasing a range of research projects, highlighting both qualitative and quantitative methodologies.

• Provide evidence of how your research directly led to impactful product improvements or strategic shifts.

• Include examples of research plans, methodologies employed, key findings, and the resulting product or business outcomes.

• Showcase your ability to translate complex user behaviors and needs into clear, actionable insights for product teams. Process Documentation:

• Be prepared to discuss your process for planning and executing research initiatives, including stakeholder alignment, recruitment strategies, and data analysis workflows.

• Highlight experience in adapting research methodologies to fit fast-paced, agile development cycles.

• Demonstrate how you document and share research findings to ensure broad understanding and adoption across cross-functional teams.

📝 Enhancement Note: For a Senior UX Researcher role, a portfolio is critical. It should go beyond just presenting findings to illustrating the process of research, the strategic thinking involved in planning, and the impact of the research on product development and business outcomes. This aligns with the expectation of a leadership-level contribution.

💵 Compensation & Benefits

Salary Range:

• Estimated Range: TWD 1,200,000 - TWD 2,000,000 annually.

• Methodology: This estimate is based on research for Senior UX Researcher roles in Taipei, Taiwan, considering the company's scale (Coupang is a major e-commerce player), the experience level required (5+ years), and the typical compensation structures for senior technical/product roles in the region. The upper end reflects potential for candidates with extensive experience, specialized domain knowledge (e-commerce), and leadership capabilities. Actual compensation will be determined by the candidate's specific qualifications, experience, and interview performance.

Benefits:

• Comprehensive health, dental, and vision insurance plans.

• Competitive paid time off (PTO), including vacation, sick leave, and public holidays.

• Retirement savings plan or pension contributions, in line with Taiwanese labor laws.

• Opportunities for professional development, including training, workshops, and conference attendance.

• Employee discounts on Coupang products and services.

• Potential for performance-based bonuses or stock options, depending on company policy.

• Supportive work environment with a focus on work-life balance. Working Hours:

• Standard full-time work week, typically 40 hours per week.

• Flexibility may be offered depending on team needs and project deadlines, adhering to local labor regulations.

📝 Enhancement Note: As Coupang is a large, established company with significant international operations, it's reasonable to assume a competitive benefits package comparable to other major tech employers in Taipei. The salary range is an estimate for a senior role in a high-cost-of-living city like Taipei, catering to the specified experience level.

🎯 Team & Company Context

🏢 Company Culture

Industry: E-commerce, Technology, Logistics, Retail

Company Size: Large (Coupang is a major global e-commerce platform with a significant employee base, likely tens of thousands worldwide). This scale implies established processes, significant resources, and opportunities for large-scale impact.

Founded: 2010 (Coupang was founded in 2010, making it a relatively mature but rapidly growing tech company with a proven track record).

Team Structure:

• The UX Research team likely operates within or closely alongside the Product and Design departments, serving as a central hub for customer understanding.

• This role will report into UX leadership for Taiwan, with potential dotted-line reporting to global UX research functions for alignment on best practices and methodologies.

• Close collaboration is expected with Product Managers, UX Designers, Engineers, Marketing Specialists, Operations Managers, and Fulfillment Leads, fostering a highly cross-functional and iterative development environment. Methodology:

• Coupang emphasizes a data-driven approach to product development and customer experience enhancement.

• The company operates in a fast-paced, agile environment, requiring researchers to be adaptable and efficient.

• A "customer-first" mentality is central, aiming to "wow" customers through exceptional service and product offerings.

• Focus on continuous improvement and innovation is key, driven by understanding evolving customer needs and market dynamics.

Company Website: https://www.coupang.jobs/en/

📝 Enhancement Note: Coupang's mission to "wow each customer" and its rapid expansion in markets like Taiwan suggest a culture that values innovation, speed, customer obsession, and operational excellence. The role of a Senior UX Researcher is pivotal in ensuring these values are translated into tangible product experiences.

📈 Career & Growth Analysis

Operations Career Level: Senior Individual Contributor / Team Lead Potential

This role is positioned as a Senior UX Researcher, indicating a high level of individual contribution and expertise. It requires independent problem-solving, strategic thinking, and the ability to lead research initiatives. Depending on performance and organizational needs, there could be opportunities to step into a team lead or management role for UX research in Taiwan, or to specialize further in specific product areas.

Reporting Structure:

The Senior UX Researcher will likely report to a Head of UX for Taiwan or a Director of Product Design/Research. They will work closely with Product Managers and Design Leads on specific product initiatives. Collaboration will extend across various departments, including Engineering, Marketing, Operations, and Fulfillment, requiring strong stakeholder management skills.

Operations Impact:

The insights generated by this role will directly influence the design and development of Coupang's e-commerce platform and delivery services in Taiwan. This includes shaping features, optimizing user flows, identifying new market opportunities, and ultimately driving customer acquisition, retention, and satisfaction. The impact is tangible, affecting millions of customer interactions and contributing directly to Coupang's growth and market position.

Growth Opportunities:

• Specialization: Develop deep expertise in specific product domains within Coupang's vast e-commerce ecosystem (e.g., Rocket Delivery, Rocket Overseas, specific product categories).

• Leadership: Potential to grow into a UX Research Lead or Manager role, overseeing a team and shaping research strategy for a larger scope.

• Cross-functional Mobility: Opportunities to move into Product Management, UX Design, or Strategy roles within Coupang, leveraging deep customer understanding.

• Global Exposure: Contribute to global UX research initiatives and learn from international teams within Coupang's network.

• Skill Enhancement: Continuous learning through exposure to diverse research challenges, advanced methodologies, and cutting-edge tools in a leading e-commerce company.

📝 Enhancement Note: The "Senior" title and leadership within the Taiwan UX team suggest a clear career path. The growth opportunities are framed around leveraging deep customer insights to drive business impact, a common trajectory for high-performing operations and product roles in fast-growing tech companies.

🌐 Work Environment

Office Type: Coupang's Taiwan operations are likely housed in modern, well-equipped office spaces designed to foster collaboration and innovation. Expect a dynamic, potentially open-plan office layout conducive to cross-functional interaction.

Office Location(s): Taipei, Taiwan. Specifics on exact office location would need to be confirmed, but it would be situated within a major business district in Taipei, offering accessibility via public transportation.

Workspace Context:

• The workspace will encourage collaboration, with ample meeting rooms, informal discussion areas, and access to necessary technology for presentations and virtual meetings.

• Researchers will have access to standard UX research tools and potentially dedicated spaces for conducting user testing sessions.

• The environment is expected to be fast-paced and dynamic, characteristic of a rapidly growing e-commerce company, demanding adaptability and proactive engagement. Work Schedule:

• The role operates on a standard full-time schedule, likely Monday to Friday.

• While core hours will exist, there may be flexibility to accommodate research needs, project deadlines, and work-life balance, in line with Coupang's policies and Taiwanese labor laws.

📝 Enhancement Note: The emphasis on "dynamic, rapid growth environment" and collaboration implies an office setting that supports frequent interaction and agile workflows, crucial for a UX Researcher supporting product development.

📄 Application & Portfolio Review Process

Interview Process:

• Application Review: Initial screening of resumes and portfolios to assess qualifications and alignment with the role's requirements.

• Phone Interview: A preliminary conversation with a recruiter or hiring manager to discuss experience, motivation, and basic qualifications.

• Onsite (or Virtual Onsite) Interviews: This stage will likely involve multiple interviews with different stakeholders:

  • Hiring Manager/UX Lead: Focus on strategic thinking, research leadership, and team fit.
  • Product Managers & Designers: Assessment of collaboration skills, ability to translate insights into product requirements, and understanding of the product development lifecycle.
  • Potential Peers: Evaluation of technical skills, methodological expertise, and cultural fit.
  • Case Study Presentation: Candidates may be asked to present a past research project from their portfolio, detailing the problem, methodology, findings, and impact.

• Offer: Final decision and offer extended.

Portfolio Review Tips:

• Curate Strategically: Select 3-5 of your strongest projects that best showcase your expertise in both qualitative and quantitative research, and demonstrate significant impact.

• Structure for Impact: For each project, clearly articulate:

  • The Business/Product Problem: What was the challenge or opportunity?
  • Your Role & Responsibilities: What specifically did you do?
  • Methodology: Why did you choose these methods? (e.g., "We used in-depth interviews to understand unmet needs, followed by a survey to validate prevalence.")
  • Key Findings: What were the most critical insights?
  • Actionable Recommendations: What did you suggest based on the findings?
  • Impact & Outcomes: How did your research influence the product or business? (Quantify this with metrics if possible – e.g., "Led to a 15% increase in conversion," "Reduced support tickets by 10%.")

• Highlight Process: Be prepared to discuss your thought process, decision-making, and how you navigated challenges during the research lifecycle.

• Tailor to Coupang: If possible, subtly tailor your presentation to highlight experiences relevant to e-commerce, customer experience, or rapid growth environments.

Challenge Preparation:

• Be ready for questions about your approach to research strategy, handling ambiguous problems, collaborating with difficult stakeholders, and prioritizing research efforts under tight deadlines.

• Practice articulating your research process and findings concisely and compellingly.

• Prepare to discuss your understanding of Coupang's business and its customers in Taiwan.

📝 Enhancement Note: The structured interview process with a potential case study presentation is standard for senior research roles. Emphasizing the "impact" and "actionable insights" in the portfolio is key, as companies like Coupang are driven by measurable results.

🛠 Tools & Technology Stack

Primary Tools:

• User Research Platforms: Familiarity with tools like UserTesting.com, Lookback, Maze, or similar for remote usability testing and user feedback collection.

• Survey & Data Collection Tools: Proficiency with platforms such as Qualtrics, SurveyMonkey, Google Forms, or Typeform for designing and distributing surveys.

• Data Analysis Software: Experience with statistical analysis tools (e.g., SPSS, R, Python libraries like Pandas/NumPy) for quantitative data, and qualitative analysis tools (e.g., Dovetail, NVivo, Miro) for thematic analysis of interviews and usability sessions.

• Collaboration & Prototyping Tools: Experience with tools like Figma, Sketch, Adobe XD (for understanding designs) and collaboration platforms like Jira, Confluence, Slack, and Microsoft Teams for cross-functional communication.

Analytics & Reporting:

• Understanding of web analytics tools (e.g., Google Analytics) to contextualize user behavior.

• Experience with data visualization tools (e.g., Tableau, Power BI, Looker) to present research findings effectively. CRM & Automation:

• While not a direct CRM role, an understanding of how customer data is managed within CRM systems (e.g., Salesforce) can provide valuable context for user segmentation and behavioral analysis.

📝 Enhancement Note: A Senior UX Researcher is expected to be proficient in a wide array of tools necessary for end-to-end research. The ability to leverage data from various sources and present findings clearly is paramount.

👥 Team Culture & Values

Operations Values:

• Customer Obsession: A deep-seated commitment to understanding and exceeding customer expectations, driving every decision with the customer's best interest in mind.

• Innovation & Agility: A culture that encourages experimentation, embraces change, and moves quickly to adapt to market demands and customer needs.

• Data-Driven Decision Making: A reliance on empirical evidence and rigorous analysis to inform strategy and product development, rather than assumptions.

• Collaboration & Ownership: A strong emphasis on teamwork across departments, with individuals taking ownership of their work and contributing to collective success.

• Operational Excellence: A drive for efficiency, reliability, and continuous improvement in all processes, from research execution to product delivery.

Collaboration Style:

• Proactive & Integrated: Researchers are expected to be integrated early and often into product development cycles, working hand-in-hand with Product, Design, and Engineering.

• Insight-Driven Advocacy: A style that focuses on presenting research findings as clear, compelling evidence to advocate for user needs and optimal solutions.

• Cross-functional Partnership: Building strong relationships with diverse teams, understanding their perspectives, and tailoring communication to resonate with different functional areas.

• Feedback Culture: An open exchange of feedback, both giving and receiving, to continuously refine research approaches and product outcomes.

📝 Enhancement Note: Coupang's stated goal of "wowing customers" and its rapid growth suggest a culture that is highly customer-centric, fast-paced, and performance-oriented. The UX Researcher must align with and embody these values.

⚡ Challenges & Growth Opportunities

Challenges:

• Balancing Speed and Rigor: Conducting thorough, high-quality research within Coupang's fast-paced, agile development cycles.

• Navigating Ambiguity: Defining research questions and strategies for new product initiatives or complex problem spaces with limited initial information.

• Influencing Diverse Stakeholders: Effectively communicating research insights and advocating for user needs to various teams with potentially competing priorities.

• Prioritization: Managing multiple research projects simultaneously across different product areas and stakeholders, ensuring focus on the most impactful initiatives.

• Cultural Nuances: Understanding and adapting research approaches to effectively serve the specific needs and behaviors of the Taiwanese market.

Learning & Development Opportunities:

• Advanced Methodologies: Gaining exposure to and mastering cutting-edge research techniques relevant to e-commerce and large-scale platforms.

• Domain Expertise: Deepening knowledge of the e-commerce and logistics industries, understanding the unique challenges and opportunities within these sectors.

• Strategic Impact: Developing skills in translating research insights into high-level business strategy and product roadmaps.

• Leadership Development: Opportunities to mentor junior colleagues, lead research initiatives, and potentially move into management roles.

• Cross-functional Exposure: Learning from experts in Product Management, Engineering, Marketing, and Operations to gain a holistic understanding of the business.

📝 Enhancement Note: The challenges presented are typical for senior roles in dynamic tech companies, offering significant opportunities for professional growth and skill development.

💡 Interview Preparation

Strategy Questions:

• "Describe a time you had to develop a research strategy for a new product or feature. What was your process, and how did you align it with business goals?" (Focus on strategic planning, roadmap development, and stakeholder alignment.)

• "How do you balance the need for research rigor with the demands of a fast-paced, agile development environment?" (Highlight your methods for efficient research planning and execution.)

• "Walk me through a situation where your research findings contradicted initial product assumptions or stakeholder opinions. How did you present your insights and influence the decision-making process?" (Emphasize your communication, persuasion, and data-driven advocacy skills.) Company & Culture Questions:

• "Based on what you know about Coupang and our mission in Taiwan, what do you see as the biggest opportunities or challenges for UX research?" (Showcase your understanding of the company and market.)

• "How would you approach building relationships and collaborating with product managers, designers, and engineers here at Coupang?" (Demonstrate your understanding of cross-functional teamwork.)

• "Describe a research project where you were able to quantify the business impact of your findings. What metrics did you track, and what were the results?" (Prepare a case study that clearly links research to business outcomes.) Portfolio Presentation Strategy: