Senior UX Designer - Vice President

📍 Job Overview

Job Title: Senior UX Designer - Vice President

Company: Citi

Location: Chennai, Tamil Nadu, India

Job Type: FULL_TIME

Category: Digital Design Engineering / UX Design

Date Posted: 2026-04-07

Experience Level: 6-10 years

Remote Status: On-site

🚀 Role Summary

• Drive significant business impact through strategic leadership in product design, testing, and market launch initiatives for digital features across multiple channels.

• Proactively identify and resolve cross-line of business implications to ensure successful and seamless product launches.

• Define UX goal scopes and plan end-to-end design activities by deeply understanding business objectives and user needs.

• Partner effectively with business and technical stakeholders to architect intuitive, user-centered solutions that address complex requirements.

• Champion ADA compliance in creative designs, ensuring accessibility and usability for all users.

📝 Enhancement Note: This role, titled "Senior UX Designer - Vice President," indicates a high level of seniority and strategic influence within Citi's Digital Design Engineering team. The "Vice President" title suggests direct impact on strategic planning, cross-functional leadership, and potentially team management, extending beyond typical senior UX designer responsibilities. The focus on business impact, market launch, and stakeholder buy-in highlights a strong GTM (Go-To-Market) operations component.

📈 Primary Responsibilities

• Lead the end-to-end design process for digital features, from initial concept and user research to wireframing, prototyping, and final implementation.

• Collaborate closely with product managers, engineers, data analysts, and marketing teams to translate complex business and technical requirements into elegant, user-friendly interfaces.

• Conduct user research, usability testing, and A/B testing to gather insights and validate design decisions, optimizing user experience and conversion rates.

• Develop and maintain design systems, component libraries, and style guides to ensure consistency and scalability across all digital products.

• Analyze performance data and user feedback to identify areas for improvement, driving iterative enhancements to existing features and informing future product roadmaps.

• Ensure all designs adhere to accessibility standards (e.g., ADA compliance) and internal design guidelines.

• Present design concepts, prototypes, and performance metrics to executive stakeholders, effectively communicating the value and impact of UX initiatives.

• Challenge existing design standards and continuously seek opportunities to innovate and improve user experiences.

• Support the development of basic wireframes to guide UX and UI designers, ensuring clear direction and alignment.

• Manage relationships with external vendors and agencies as needed for design-related projects.

📝 Enhancement Note: The responsibilities emphasize a blend of strategic planning, hands-on design execution, and cross-functional leadership. The mention of "launch digital features across multiple channels" and "monitor, measure, and report on feature performance" strongly indicates a GTM (Go-To-Market) operations focus, requiring the candidate to understand how design impacts business outcomes and user adoption.

🎓 Skills & Qualifications

Education: Bachelor's/University degree required; Master's degree preferred.

Experience: 6-10 years of relevant experience in a product or creative position, with a strong emphasis on user experience design, particularly within complex business and technical environments.

Required Skills:

• Proven expertise in UX Design principles and methodologies, with a strong portfolio showcasing end-to-end design process.

• Advanced proficiency in design and prototyping tools, specifically Figma and Figjam, including experience with auto layout and design system component libraries.

• Demonstrated ability to manage complex business and technical solutions, translating them into intuitive user interfaces.

• Strong experience in agile development methodologies.

• Excellent stakeholder management and communication skills, with a proven ability to influence and gain buy-in from cross-functional teams and executives.

• Understanding of Americans with Disabilities Act (ADA) fundamentals and experience applying them to design.

• Experience in data analysis to identify opportunities for UX improvement and conversion optimization.

Preferred Skills:

• Experience in the financial services industry.

• Familiarity with design system governance and evolution.

• Experience with user research methodologies and usability testing.

• Ability to lead and mentor junior designers.

• Experience working with external vendors and agencies.

📝 Enhancement Note: The explicit mention of "Figma and Figjam. Including autolayout and design system component libraries" is critical. For operations roles, this implies a need for efficiency in design handoff, scalability, and adherence to established design governance. Candidates should be prepared to demonstrate how they've leveraged these tools and concepts to drive consistency and reduce redundant work, aligning with operational efficiency goals.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• Showcase end-to-end UX design projects, detailing the problem, your process, the solutions, and quantifiable outcomes.

• Include examples of complex business or technical solutions you've designed.

• Demonstrate proficiency with Figma and Figjam, including contributions to design systems, component libraries, and the use of auto layout for efficient design.

• Highlight projects where you influenced cross-functional teams and managed stakeholder expectations.

• Present examples of how you've incorporated user feedback and data analysis into your design iterations.

Process Documentation:

• Be prepared to discuss your process for user research, ideation, wireframing, prototyping, and usability testing.

• Detail your approach to collaborating with engineering and product teams within an agile framework.

• Explain how you create and maintain design systems and component libraries to ensure consistency and efficiency.

• Discuss methods for measuring the impact of UX designs on business objectives, such as conversion rates and user satisfaction.

📝 Enhancement Note: For a "Vice President" level role, the portfolio is not just about showcasing design skills but also strategic thinking and operational impact. Candidates must be ready to articulate how their design process contributes to business goals, optimizes workflows for development teams, and ensures scalability and maintainability through robust design systems—all hallmarks of strong GTM and operational execution.

💵 Compensation & Benefits

Salary Range: For a Senior UX Designer - Vice President role in Chennai, India, with 6-10 years of experience, the estimated salary range is ₹2,000,000 - ₹4,000,000 per year, depending on specific experience, qualifications, and negotiation.

Benefits:

• Comprehensive health insurance (medical, dental, vision).

• Retirement savings plan (e.g., Provident Fund).

• Paid time off (vacation, sick leave, public holidays).

• Professional development opportunities, including training and certifications.

• Life insurance and disability coverage.

• Employee assistance programs.

• Potential for performance-based bonuses.

• Access to Citi's global network and resources.

Working Hours: Full-time, typically 40 hours per week, with potential for flexibility. Standard business hours in India are generally 9:00 AM to 6:00 PM IST, Monday to Friday.

📝 Enhancement Note: Salary range is an estimate based on industry benchmarks for similar senior-level UX/Product Design roles in Chennai, India, considering the "Vice President" title and the financial services sector. It factors in the typical cost of living and market demand for specialized design talent. Benefits are standard for large multinational corporations like Citi.

🎯 Team & Company Context

🏢 Company Culture

Industry: Financial Services / Banking. Citi is a global leader in financial services, offering consumers and businesses a wide range of products and services, including consumer banking, corporate banking, investment banking, and wealth management. This context means a strong emphasis on security, compliance, user trust, and data integrity in all digital products.

Company Size: Citi is a large, multinational corporation with tens of thousands of employees globally. This scale implies established processes, a structured environment, and opportunities for impact across a vast user base.

Founded: 1812. With a history spanning over two centuries, Citi has a deep-rooted legacy in global finance, continuously adapting to technological advancements and market shifts. This longevity suggests a stable, yet evolving, corporate culture.

Team Structure:

• The role is within the "Digital Design Engineering" job family, part of the broader "Technology" job family group.

• The "Senior UX Designer - Vice President" title indicates a leadership position, likely reporting to a Director or higher within the Digital Design or Product organization.

Methodology:

• Emphasis on data-driven decision-making, utilizing analytics and user feedback to inform design strategies and measure impact.

• Agile methodology is standard for product development and feature launches, requiring iterative design and close collaboration with development teams.

• A strong focus on user-centered design principles, ensuring that customer needs and accessibility (ADA compliance) are at the forefront of all initiatives.

• Continuous improvement and challenging the status quo ("Challenge the current business as usual (BAU) design standards") are encouraged.

Company Website: https://www.citi.com/

📝 Enhancement Note: The financial services industry demands a high level of rigor, security, and compliance. For a UX designer, this means understanding complex regulatory environments and translating them into user-friendly experiences without compromising user trust or data security. The "Vice President" title implies leadership responsibilities beyond individual contribution, including strategic alignment and cross-departmental influence.

📈 Career & Growth Analysis

Operations Career Level: This role is at a senior leadership level (Vice President) within UX Design. It signifies a transition from primarily individual contribution to strategic leadership, influencing product direction, championing design thinking, and potentially managing design initiatives or teams. It requires a blend of deep UX expertise and strong business acumen.

Reporting Structure: The Senior UX Designer - Vice President will likely report into a senior leadership role within Digital Design Engineering, Product Management, or a related technology division. They will be expected to collaborate extensively with peers in Engineering, Product, and Data Analytics, as well as influence senior stakeholders and executives.

Operations Impact: The impact of this role is significant, directly influencing the user experience of Citi's digital products, which in turn affects customer acquisition, retention, engagement, transaction volumes, and overall brand perception. By driving intuitive design and optimizing conversion rates, this role directly contributes to Citi's revenue generation and operational efficiency.

Growth Opportunities:

• Leadership Development: Potential to move into Director-level roles, manage larger design teams, or lead design strategy for entire product portfolios.

• Specialization: Deepen expertise in specific areas like design systems, accessibility, or user research leadership.

• Cross-Functional Mobility: Opportunities to transition into Product Management, Program Management, or other strategic roles within the broader technology or business divisions at Citi.

• Global Exposure: Work on projects with global reach and collaborate with international teams, gaining diverse perspectives.

• Continuous Learning: Access to Citi's extensive learning resources, industry conferences, and advanced training programs to stay at the forefront of UX and design technology.

📝 Enhancement Note: The "Vice President" title is crucial here. It signals that this is not just a senior individual contributor role but one with strategic oversight and potential leadership responsibilities. Growth opportunities should reflect this, focusing on expanding influence, managing broader scopes, and developing leadership capabilities within the operations of a large financial institution.

🌐 Work Environment

Office Type: Citi operates in a professional, corporate office environment. This typically includes modern office spaces designed for collaboration, individual work, and client meetings.

Office Location(s): Chennai, Tamil Nadu, India. This location is a major hub for technology and financial services, offering a vibrant professional ecosystem.

Workspace Context:

• Collaborative Spaces: The office will likely feature meeting rooms, breakout areas, and open-plan seating to facilitate team collaboration and brainstorming sessions.

• Technology & Tools: Access to high-performance workstations, design software (Figma, Figjam), and other collaboration tools essential for digital design work.

• Team Interaction: Opportunities for regular interaction with UX/UI designers, product managers, engineers, and other cross-functional team members.

• Professional Atmosphere: A structured work environment that values professionalism, punctuality, and adherence to corporate policies.

Work Schedule: While typically a full-time, 40-hour work week, the role may require occasional flexibility to meet project deadlines, participate in global team calls across different time zones, or attend critical launch events. The emphasis on agile methodology suggests a dynamic work schedule that adapts to project sprints.

📝 Enhancement Note: As an on-site role in a large financial institution, the work environment will be professional and structured. The emphasis will be on collaborative problem-solving within a defined corporate framework, requiring designers to balance their creative output with operational efficiency and compliance requirements inherent to the financial sector.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: HR or Recruiter call to assess basic qualifications, experience, and cultural fit.

• Hiring Manager Interview: Deep dive into your experience, leadership capabilities, and understanding of UX strategy in a financial context.

• Design Challenge/Portfolio Review: Presentation of your portfolio, focusing on key projects, your design process, problem-solving skills, and impact. This may include a specific design exercise or case study.

• Cross-functional Interviews: Meetings with peers from Product, Engineering, and potentially other business units to assess collaboration and technical understanding.

• VP/Director Level Interview: Final interview with senior leadership to discuss strategic vision, leadership potential, and alignment with Citi's values.

Portfolio Review Tips:

• Curate Selectively: Choose 3-5 of your most impactful projects that best demonstrate your experience with complex solutions,

Figma/Figjam, design systems, and measurable business outcomes.

• Structure Your Narrative: For each project, clearly articulate:

  • The Business Problem/Opportunity
  • Your Role and Responsibilities
  • The User Needs Identified
  • Your Design Process (Research, Ideation, Wireframing, Prototyping, Testing)
  • Key Design Decisions and Rationale
  • Challenges Faced and How You Overcame Them (especially stakeholder management)
  • The Final Solution and Its Impact (quantify with metrics if possible)
  • How ADA compliance was considered.

• Highlight Tool Proficiency: Specifically discuss your use of Figma and Figjam, including how you utilized auto layout and contributed to/managed design system component libraries.

• Emphasize Business Impact: Connect your design solutions to business objectives like increased conversion rates, improved user satisfaction, reduced support costs, or successful product launches.

• Be Prepared for "Why": Anticipate questions about your design choices, trade-offs made, and how you arrived at specific solutions.

Challenge Preparation:

• Understand the Context: If a design challenge is provided, take time to understand the business context and user needs specific to financial services.

• Focus on Process: Demonstrate a clear, structured design process, even under time constraints.

• Communicate Your Thinking: Articulate your assumptions, rationale, and decision-making process throughout the challenge.

• Prioritize: For complex problems, focus on the most critical user flows or business objectives.

• Consider Operational Constraints: Think about how your design might be implemented within Citi's existing technology stack and operational processes.

📝 Enhancement Note: The "Vice President" title suggests the interview process will heavily scrutinize strategic thinking, leadership potential, and the ability to influence stakeholders. The portfolio review will be critical for demonstrating not just design craft but also the operational impact and scalability of their work, particularly concerning design systems and cross-functional collaboration.

🛠 Tools & Technology Stack

Primary Tools:

• Figma: Essential for UI design, prototyping, and collaboration. Candidates must demonstrate advanced usage, including auto layout and component-based design.

• FigJam: For whiteboarding, brainstorming, user flow mapping, and collaborative ideation.

• Prototyping Tools: Beyond Figma, familiarity with other prototyping tools may be beneficial.

Analytics & Reporting:

• Analytics Platforms: Experience with tools like Google Analytics, Adobe Analytics, or internal Citi analytics dashboards to track user behavior, feature performance, and conversion metrics.

• Data Visualization Tools: Familiarity with tools (e.g., Tableau, Power BI, or internal reporting dashboards) to interpret and present data insights to stakeholders.

CRM & Automation:

• While not directly a CRM role, understanding how UX design impacts customer journeys within CRM systems or customer data platforms is valuable.

• Familiarity with agile project management tools (e.g., Jira, Confluence) is standard for coordinating with development teams.

📝 Enhancement Note: The explicit mention of Figma and Figjam, along with design system component libraries, highlights the need for efficiency and scalability in design operations. Proficiency in these tools is not just about execution but about enabling faster iteration, consistent branding, and smoother handoffs to development, all critical for operational effectiveness.

👥 Team Culture & Values

Operations Values:

• Customer Focus: Prioritizing user needs and experience to drive satisfaction and loyalty in financial services.

• Integrity & Trust: Upholding the highest ethical standards, ensuring data security and building user confidence.

• Innovation: Continuously seeking new and better ways to serve customers through technology and design.

• Collaboration: Working effectively across diverse teams to achieve shared goals.

• Excellence: Striving for high quality and impactful outcomes in all design work.

• Compliance & Risk Management: Adhering to regulatory requirements and internal policies, with careful consideration of risks.

Collaboration Style:

• Cross-functional Partnership: Deep collaboration with Product Management, Engineering, Marketing, Legal, and Compliance to ensure holistic product development.

• Data-Informed: Utilizing data analytics and user research to guide design decisions and partnerships.

• Agile Cadence: Working within agile sprints, participating in stand-ups, sprint planning, and retrospectives.

• Constructive Feedback: Openness to giving and receiving feedback to improve designs and processes.

• Strategic Alignment: Ensuring design initiatives align with broader business objectives and technology roadmaps.

📝 Enhancement Note: As a "Vice President" level role within a large financial institution, the emphasis on integrity, trust, compliance, and risk management will be paramount. Candidates must demonstrate an understanding of how UX design operates within these constraints and how it supports the company's core values and operational integrity.

⚡ Challenges & Growth Opportunities

Challenges:

• Balancing User Needs with Business/Regulatory Constraints: Navigating the complex requirements of the financial services industry (security, compliance, ADA) while delivering intuitive and user-friendly experiences.

• Driving Design Adoption: Influencing stakeholders and teams across a large organization to adopt new design standards, tools, and methodologies.

• Measuring UX Impact: Quantifying the ROI of UX design initiatives in a complex financial ecosystem where attribution can be challenging.

• Keeping Pace with Technology: Adapting design strategies and skillsets to evolving digital technologies and user expectations.

• Cross-functional Alignment: Ensuring consistent user experiences across various product lines and channels within a large enterprise.

Learning & Development Opportunities:

• Advanced Design Systems Training: Deepen expertise in building, scaling, and governing complex design systems.

• Financial Services UX Specialization: Gain in-depth knowledge of UX best practices, regulations, and user behaviors specific to banking and finance.

• Leadership Development Programs: Access to Citi's internal leadership training to enhance strategic planning, team management, and executive communication skills.

• Industry Conferences & Workshops: Opportunities to attend leading UX and design conferences to stay abreast of emerging trends and network with peers.

• Mentorship: Potential to be mentored by senior leaders or to mentor junior designers, fostering a culture of knowledge sharing.

📝 Enhancement Note: The challenges highlight the need for a strategic, operations-minded designer who can navigate complexity and drive adoption. Growth opportunities should reflect the VP level, focusing on leadership, strategic influence, and deep domain expertise within financial services UX.

💡 Interview Preparation

Strategy Questions:

• "Describe a time you had to balance conflicting stakeholder requirements (e.g., business needs, technical constraints, user desires). How did you reach a resolution and what was the outcome?" (Focus on diplomacy, negotiation, and driving towards a user-centered solution).

• "How do you approach defining UX goal scopes and planning design activities for a complex project from end-to-end?" (Highlight your strategic planning and project management skills).

• "Discuss your experience in ensuring ADA compliance. What are the key considerations, and how do you integrate them into your design process?" (Demonstrate your commitment to accessibility).

• "How do you leverage data analytics and user feedback to inform your design decisions and measure the success of your solutions?" (Showcase your data-driven approach and focus on impact).

Company & Culture Questions:

• "What interests you about working at Citi, specifically within the financial services industry?" (Research Citi's mission, values, and recent initiatives).

• "How do you stay updated on industry trends, especially those impacting financial technology and UX design?" (Show your commitment to continuous learning).

• "Describe your ideal team environment and how you contribute to fostering a collaborative culture." (Align with Citi's stated values and collaboration style).

Portfolio Presentation Strategy:

• Storytelling: Frame each project as a narrative that highlights your problem-solving journey and the impact you created.

• Quantify Impact: Wherever possible, use metrics (e.g., increased conversion by X%, reduced task completion time by Y%, improved NPS score) to demonstrate value.

• Showcase Figma/Figjam Mastery: Specifically point out how you used auto layout for efficiency, how your component libraries ensured consistency, and how FigJam facilitated collaboration.

• Address the "VP" Lens: Focus on strategic contributions, leadership in design decisions, and how your work aligns with broader business goals, not just aesthetic execution.

• Be Concise and Focused: Respect the interviewers' time; be prepared but avoid unnecessary detail.

📝 Enhancement Note: Given the "Vice President" title, interview preparation should focus on strategic leadership, business acumen, and the ability to influence at a senior level. The candidate must articulate how their UX expertise drives tangible business outcomes and operational efficiency within the complex financial services landscape.

📌 Application Steps

To apply for this operations position:

• Submit your application through the provided application link on Citi's careers portal.

• Portfolio Customization: Tailor your resume and cover letter to highlight experience in UX design for complex systems, proficiency with Figma/Figjam and design systems, and any experience in financial services or regulated industries.

• Resume Optimization: Ensure your resume clearly showcases 6-10 years of relevant experience, emphasizing achievements related to business impact, user-centered solutions, and cross-functional leadership. Use keywords from the job description.

• Portfolio Preparation: Select 3-5 impactful case studies that demonstrate your end-to-end design process, your use of Figma and Figjam (including auto layout and design systems), and quantifiable results. Be ready to articulate the business value and operational efficiency of your design solutions.

• Company Research: Familiarize yourself with Citi's mission, values, recent product launches, and its position in the financial services market. Understand how UX design contributes to their strategic goals.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.

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