Senior UX Designer - Customer Experience

📍 Job Overview

Job Title: Senior UX Designer - Customer Experience

Company: SAP

Location: Ho Chi Minh City, Vietnam

Job Type: Regular Full Time

Category: User Experience (UX) Design / Product Design

Date Posted: June 23, 2026

Experience Level: 5-9 years

Remote Status: Hybrid

🚀 Role Summary

• Lead end-to-end design for complex enterprise workflows and AI-enabled experiences in cloud-native back-office solutions.

• Translate deep user research, business objectives, and technical constraints into robust design strategies and actionable artifacts.

• Define and execute validation approaches to ensure usability, clarity, usefulness, accessibility, and AI output quality.

• Mentor and guide T1/T2 designers, fostering a culture of continuous improvement and collaborative problem-solving.

• Drive product direction by simplifying complex systems and championing user-centric decision-making based on evidence.

📝 Enhancement Note: While the primary focus is UX Design, the emphasis on "complex workflows," "operational systems," "systems thinking," and "workflow optimization" strongly indicates a need for understanding and designing for operational efficiency, which aligns with GTM and RevOps principles related to user adoption and process streamlining. The role requires a deep dive into how users interact with enterprise software to achieve business outcomes, a core concern for operations teams.

📈 Primary Responsibilities

• Own design outcomes for assigned product areas, including complex enterprise workflows, scalable interaction patterns, and information architecture.

• Develop high-fidelity prototypes and provide clear implementation guidance to engineering teams.

• Define rigorous validation approaches and success criteria for usability, task completion, clarity, usefulness, accessibility, AI output quality, trust, and explainability.

• Design and iterate on AI-enabled experiences such as copilots, RAG workflows, guided recommendations, and human-in-the-loop interactions.

• Influence product direction by translating user evidence and business goals into strategic design recommendations.

• Mentor junior designers through critique sessions, coaching, research synthesis, stakeholder communication, and documentation best practices.

• Collaborate with cross-functional teams across Asia, EMEA, and the US to ensure cohesive and user-centered product development.

• Design for cloud-native back-office solutions targeting Consumer Industry customers, including Retail and CPG companies.

• Proactively identify and address AI design opportunities, from embedded AI to advanced agentic design patterns.

📝 Enhancement Note: The responsibilities highlight a significant focus on "workflow optimization," "scalable UX patterns," and "AI-assisted workflows." For operations professionals, this translates to designing user interfaces that improve the efficiency and effectiveness of business processes, reduce manual effort, and enhance data accuracy within enterprise systems. The emphasis on AI and human-in-the-loop systems is particularly relevant for future operational advancements.

🎓 Skills & Qualifications

Education:

• Master's degree in Design, HCI, Interaction Design, or a related field, OR equivalent practical experience. Experience:

• 5-9 years of dedicated UX design experience.

• Strong experience designing complex enterprise or SaaS products.

• Proven experience handling complex workflows and operational systems.

• Demonstrated ability to independently lead end-to-end design for complex features, workflows, and product areas. Required Skills:

• Deep skills in systems thinking, enabling understanding of interconnected operational processes.

• Expertise in interaction design, creating intuitive and efficient user journeys.

• Strong information architecture capabilities for organizing complex data and functionality.

• Proven ability in workflow optimization to streamline user tasks and business processes.

• Proficiency in developing and applying scalable UX patterns for enterprise environments.

• Excellent visual communication skills for conveying design concepts and solutions.

• Experience planning and utilizing research methods such as discovery interviews and usability validation.

• Ability to perform mixed-method synthesis and frame evidence-based recommendations.

• Strong communication skills to clearly articulate tradeoffs and influence stakeholders.

• Experience designing AI-assisted workflows, copilots, recommendations, RAG/LLM interfaces, and human-in-the-loop enterprise experiences.

• Ability to mentor less experienced designers. Preferred Skills:

• Experience with cloud-native back-office solutions.

• Familiarity with Consumer Industry customers (Retail, CPG).

• Experience with advanced agentic design patterns.

• Knowledge of accessibility standards and best practices.

📝 Enhancement Note: The qualifications emphasize "systems thinking," "workflow optimization," and "operational systems." This suggests that candidates with a background in understanding and improving business operations, even if not directly in a RevOps or Sales Ops role, will be well-suited. The ability to design for complex enterprise environments and AI-driven processes is paramount.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• Showcase end-to-end design ownership for complex features or product areas, demonstrating a full design lifecycle from concept to implementation guidance.

• Include case studies highlighting your approach to understanding and optimizing complex enterprise workflows and operational systems.

• Present examples of scalable UX patterns and information architecture for enterprise or SaaS products.

• Demonstrate your ability to integrate user research findings and business goals into tangible design solutions.

• Feature projects that involve AI-assisted workflows, human-in-the-loop systems, or other advanced AI interfaces. Process Documentation:

• For each portfolio project, clearly articulate the research methodologies employed (e.g., discovery interviews, usability validation, synthesis).

• Document the design process, including ideation, wireframing, prototyping, and iteration based on feedback.

• Explain how you defined validation approaches and success criteria, particularly for AI output quality and user trust.

• Illustrate your stakeholder communication and influence strategies, detailing how you presented tradeoffs and recommendations.

• Show how you provided implementation guidance to engineering teams.

📝 Enhancement Note: For a Senior UX Designer role with this focus, the portfolio is critical. Operations professionals often build portfolios around process improvement, system implementation, and ROI. This UX role requires a similar emphasis on demonstrating the impact of design on user efficiency, process adoption, and ultimately, business outcomes. Candidates should highlight how their designs simplify complex operations and drive better business decisions.

💵 Compensation & Benefits

Salary Range:

• Based on industry benchmarks for Senior UX Designers with 5-9 years of experience in major tech hubs like Ho Chi Minh City, Vietnam, a competitive salary range is estimated to be between VND 700,000,000 - 1,200,000,000 per year (approximately $27,000 - $47,000 USD per year). This estimate considers SAP's global compensation standards, the seniority of the role, and the cost of living in Vietnam. Benefits:

• Constant Learning opportunities and support for skill growth.

• Comprehensive Health and Well-being Support.

• Flexible Working Models to promote work-life balance.

• SAP-sponsored Learning Hours and resources for continuous professional development.

• Access to a global network of UX professionals and enterprise design expertise.

• Opportunities to work on cutting-edge AI design challenges.

• Potential for international collaboration and exposure. Working Hours:

• Standard full-time work hours are expected, likely around 40 hours per week. The role offers hybrid flexibility, allowing for a balance between in-office collaboration and remote work.

📝 Enhancement Note: The salary estimate is based on publicly available data for senior UX designer roles in Vietnam and global tech compensation surveys, adjusted for a company of SAP's caliber. The benefits listed are directly from the job description and are highly relevant for professionals seeking a supportive and growth-oriented work environment, common in operations-focused roles as well.

🎯 Team & Company Context

🏢 Company Culture

Industry: Software Development - Enterprise Resource Planning (ERP), Cloud Solutions, Business Applications, Analytics, Intelligent Technologies, and Experience Management. SAP is a global leader in enterprise software.

Company Size: SAP is a large enterprise, with over 100,000 employees worldwide and serving over 400,000 customers. This means ample resources, established processes, and opportunities for cross-functional collaboration.

Founded: SAP was founded in 1972. Its long history signifies stability, deep industry expertise, and a continuous evolution of its product suite to meet global business needs.

Team Structure:

• You'll join an international UX team within SAP Customer Experience, working with colleagues across Asia, EMEA, and the US.

• This role acts as the primary design owner for assigned product areas, implying a high degree of autonomy within a collaborative framework.

• The team focuses on cloud-native back-office solutions for Consumer Industry customers, specifically Retail and CPG, requiring specialized domain knowledge. Methodology:

• The design methodology emphasizes a strong user-centric approach, integrating user research, business goals, and technical constraints.

• A key focus is on "evidence-based recommendation framing" and influencing product direction through user data.

• The team actively designs and iterates on AI-enabled experiences, including copilots, RAG workflows, and human-in-the-loop interactions, reflecting an adoption of modern technological approaches.

• Emphasis on developing "scalable UX patterns" and "complex enterprise workflows" indicates a structured and systematic approach to design.

Company Website: https://www.sap.com/

📝 Enhancement Note: SAP's culture is built around innovation and customer focus, with a strong emphasis on inclusion and employee well-being. For operations professionals, this means working within a structured, process-driven environment that values efficiency, data integrity, and continuous improvement. The global nature of SAP also implies exposure to diverse business challenges and operational models.

📈 Career & Growth Analysis

Operations Career Level: This is a Senior-level UX Designer role, indicating a high degree of autonomy, responsibility for complex design challenges, and the expectation to mentor others. It signifies a move beyond individual contributor tasks to strategic design leadership within specific product areas.

Reporting Structure: You will work within an international UX team and act as the primary design owner for assigned product areas, likely reporting to a UX Lead or Design Manager within SAP Customer Experience. You will partner daily with colleagues across different regions.

Operations Impact: While this role is in UX Design, its impact on "customer experience," "complex enterprise workflows," and "operational systems" directly influences how efficiently businesses can operate using SAP software. By simplifying complex systems and improving user adoption, this role contributes significantly to the overall effectiveness and revenue-generating potential of SAP's solutions. Designing AI-enabled workflows has direct implications for future operational efficiency and automation.

Growth Opportunities:

• Operations Skill Development: Deepen expertise in designing for complex enterprise SaaS, cloud-native solutions, and emerging AI interfaces (RAG, LLM, copilots). Gain hands-on experience with human-in-the-loop and agentic design patterns.

• Leadership & Mentorship: Develop leadership skills by mentoring junior designers (T1/T2), guiding their critique, coaching, research synthesis, and stakeholder communication.

• Strategic Influence: Grow in influence by shaping product direction through compelling user evidence and strategic design recommendations, impacting global product roadmaps.

• Cross-Regional Collaboration: Enhance global collaboration skills by working closely with teams across Asia, EMEA, and the US, understanding diverse market needs and operational contexts.

• SAP-Sponsored Learning: Utilize dedicated learning hours and resources to pursue specialized training, attend conferences, and stay ahead of industry trends in UX and AI.

📝 Enhancement Note: The growth opportunities align well with career aspirations in operations, emphasizing skill advancement, leadership, strategic impact, and continuous learning. The role provides a pathway to become a subject matter expert in enterprise UX and AI design within a large, influential tech company.

🌐 Work Environment

Office Type: The role is designated as Hybrid, meaning a blend of in-office and remote work. This suggests a modern work environment that balances collaborative team activities with individual focused work.

Office Location(s): The primary location is Ho Chi Minh City, Vietnam. SAP also has a global presence, and this role involves daily collaboration with colleagues across Asia, EMEA, and the US.

Workspace Context:

• Collaborative Environment: The hybrid model and international team structure foster a collaborative atmosphere where design challenges are tackled collectively. Expect regular virtual meetings, design critiques, and cross-functional syncs.

• Tools & Technology: Access to SAP's robust internal tools and technology stack for design, research, prototyping, and communication. This includes enterprise-grade software and platforms essential for large-scale product development.

• Team Interaction: Opportunities for regular interaction with product managers, engineers, researchers, and fellow designers, promoting knowledge sharing and collective problem-solving.

Work Schedule: Standard full-time work schedule (approx. 40 hours/week) with hybrid flexibility. This allows operations-minded individuals to structure their time effectively for deep work, collaborative sessions, and personal well-being.

📝 Enhancement Note: The hybrid work environment and international collaboration are key aspects that appeal to many operations professionals who value flexibility and the ability to connect with diverse teams and perspectives. This setup supports focused work on process optimization and system design while maintaining strong team cohesion.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: A review of your application, resume, and portfolio to assess qualifications and experience, with a focus on enterprise/SaaS UX and AI design.

• Technical Interviews: Expect interviews focused on your design process, systems thinking, workflow optimization strategies, and ability to handle complex enterprise challenges. You'll likely be asked to walk through specific portfolio projects.

• Design Challenge/Case Study: A practical exercise or case study designed to evaluate your problem-solving skills, design methodology, and ability to articulate design decisions and their impact. This may involve analyzing a complex workflow or proposing an AI-assisted solution.

• Behavioral & Cultural Fit Interviews: Discussions to assess your collaboration style, mentorship capabilities, communication skills, and alignment with SAP's values and culture, particularly regarding innovation, inclusion, and user advocacy.

• Stakeholder Management Discussion: Evaluation of your ability to influence stakeholders through evidence, communicate tradeoffs clearly, and manage expectations across different regions and functions.

Portfolio Review Tips:

• Focus on Impact: For each project, clearly articulate the problem you solved, your specific role and contributions, the design process you followed, and the measurable outcomes (e.g., improved task completion, reduced error rates, enhanced user satisfaction, efficiency gains).

• Showcase Systems Thinking: Include examples that demonstrate your ability to understand complex systems and design coherent, scalable solutions within enterprise environments.

• Highlight Workflow Optimization: Present case studies where your design directly led to the streamlining or optimization of user workflows. Quantify these improvements where possible.

• Demonstrate AI Design Expertise: Feature projects involving AI-assisted workflows, copilots, RAG/LLM interfaces, or human-in-the-loop systems, explaining your design rationale and the unique challenges addressed.

• Structure for Clarity: Organize your portfolio logically, perhaps by project type or by the design problem addressed. Use clear visuals, concise text, and storytelling to guide the reviewer through your thought process.

Challenge Preparation:

• Understand Enterprise Context: Familiarize yourself with common challenges in enterprise software, particularly in areas like data management, process automation, and user adoption within large organizations.

• Practice Articulating Tradeoffs: Be prepared to discuss the pros and cons of different design decisions, especially when balancing user needs, business objectives, and technical constraints.

• Prepare for AI-Related Scenarios: Anticipate questions about designing for AI, including ethical considerations, user trust, explainability, and managing human-in-the-loop interactions.

• Emphasize Collaboration: Be ready to discuss how you collaborate with product managers, engineers, and other stakeholders to achieve design goals.

📝 Enhancement Note: This section provides actionable advice for preparing a portfolio that resonates with the specific requirements of this Senior UX Designer role. The emphasis on "workflow optimization," "complex systems," and "AI-assisted workflows" directly translates to the kind of impactful, process-oriented work valued in operations roles.

🛠 Tools & Technology Stack

Primary Tools:

• Design & Prototyping: Figma, Sketch, Adobe Creative Suite, Axure RP, or similar industry-standard tools for wireframing, prototyping, and visual design.

• Research & Validation: Tools for usability testing (e.g., UserTesting.com, Maze), survey platforms (e.g., SurveyMonkey, Qualtrics), and qualitative data analysis tools.

• Collaboration & Documentation: Tools like Confluence, Jira, Microsoft Teams, Slack for team communication, project management, and documentation.

Analytics & Reporting:

• Familiarity with analytics platforms (e.g., Google Analytics, Adobe Analytics) to understand user behavior and measure design impact.

• Experience interpreting data from A/B tests and user feedback to inform design iterations. CRM & Automation:

• While not a direct CRM/Automation role, understanding how UX design impacts adoption and usage of enterprise systems, which often include CRM and automation functionalities, is key. Experience with enterprise software that integrates these capabilities is beneficial.

📝 Enhancement Note: The tools listed are standard for UX design but also touch upon areas relevant to operations. Understanding how users interact with analytics and CRM/automation systems is crucial for designing efficient operational workflows. Proficiency in collaboration and documentation tools is also a hallmark of effective operations teams.

👥 Team Culture & Values

Operations Values:

• User-Centricity: A deep commitment to understanding and advocating for the end-user, ensuring their needs are met through intuitive and efficient design.

• Innovation: A drive to explore and implement cutting-edge solutions, particularly in AI-assisted workflows and human-in-the-loop systems, pushing the boundaries of enterprise software.

• Collaboration: A strong belief in cross-functional teamwork and open communication to achieve shared goals, working effectively across diverse international teams.

• Efficiency & Scalability: A focus on designing solutions that are not only effective for individual users but also scalable and optimize complex business processes for large organizations.

• Data-Driven Decision Making: A commitment to using research, user evidence, and analytics to inform design choices and measure their impact.

Collaboration Style:

• Cross-Regional Partnership: Daily collaboration with colleagues across different time zones and cultures, requiring clear communication and mutual respect.

• Agile & Iterative: Working within agile development cycles, with a strong emphasis on iterative design, feedback loops, and continuous improvement.

• Mentorship & Knowledge Sharing: A culture where senior members actively mentor junior colleagues and knowledge is shared openly to elevate the entire team's capabilities.

• Evidence-Based Advocacy: Presenting design proposals and recommendations with strong supporting evidence from user research and data, fostering constructive debate and alignment.

📝 Enhancement Note: The values and collaboration style described are highly compatible with the ethos of Revenue Operations and Sales Operations. Both fields prioritize data-driven decisions, process efficiency, cross-functional collaboration, and a user-centric approach to technology adoption.

⚡ Challenges & Growth Opportunities

Challenges:

• Designing for Complexity: Navigating and simplifying highly complex enterprise workflows and operational systems within a large software ecosystem.

• AI Integration Nuances: Designing effective and trustworthy AI-assisted experiences, including RAG/LLM interfaces and human-in-the-loop systems, where user trust and explainability are critical.

• Global Collaboration: Managing effective design collaboration and alignment across diverse teams located in different regions (Asia, EMEA, US) with varying cultural perspectives and business needs.

• Balancing User Needs and Business Goals: Continuously balancing the needs of end-users with the strategic objectives of SAP and its enterprise customers.

Learning & Development Opportunities:

• Specialized AI Design Training: Opportunities to deepen expertise in designing for AI, including prompt engineering basics, understanding LLM capabilities, and ethical AI design principles.

• Enterprise UX Mastery: Gaining advanced skills in designing for large-scale enterprise SaaS, focusing on scalability, information architecture, and complex interaction patterns.

• Mentorship & Leadership Development: Formal and informal opportunities to mentor junior designers, honing leadership and coaching skills.

• Industry Conferences & Certifications: Access to SAP-sponsored learning hours and resources that can be used for attending industry events, pursuing relevant certifications, or advanced training in UX, AI, and enterprise design.

📝 Enhancement Note: The challenges presented are common in senior roles within operations and product development. The growth opportunities offer a clear path for skill enhancement and career progression, particularly in areas like AI and enterprise solutions, which are increasingly important in operational contexts.

💡 Interview Preparation

Strategy Questions:

• "Describe a time you had to simplify a complex enterprise workflow through design. What was your process, and what was the outcome?" (Focus on systems thinking, workflow optimization, and measurable impact).

• "How do you approach designing for AI-assisted workflows, such as copilots or RAG systems? What are the key considerations for user trust and explainability?" (Demonstrate understanding of AI UX principles).

• "Walk us through a project where you led the end-to-end design of a significant feature or product area. What were the biggest challenges, and how did you overcome them?" (Highlight ownership, process, and problem-solving). Company & Culture Questions:

• "What interests you about SAP and this specific role within SAP Customer Experience?" (Show genuine interest in SAP's mission and the CX domain).

• "How do you ensure your design decisions are evidence-based, and how do you influence stakeholders who may have differing opinions?" (Emphasize research synthesis and communication skills).

• "Describe your experience mentoring junior designers. What is your approach to providing constructive feedback?" (Showcase leadership and team development capabilities). Portfolio Presentation Strategy:

• Storytelling: Frame each case study as a narrative: the problem, your role, the process, the solution, and the impact.

• Visual Clarity: Use high-quality visuals (wireframes, mockups, prototypes) to illustrate your design thinking.

• Quantify Impact: Whenever possible, present metrics that demonstrate the success of your designs (e.g., improved completion rates, reduced error rates, increased user satisfaction). For operations-adjacent work, this could include efficiency gains or process simplification.

• Focus on AI & Complexity: Ensure your presentation clearly highlights your experience with complex enterprise systems and AI-driven features.

• Be Prepared for Deep Dives: Anticipate detailed questions about your design choices, research methods, and problem-solving approaches.

📝 Enhancement Note: This preparation guide focuses on answering questions that would demonstrate a candidate's strategic thinking, problem-solving skills, and ability to deliver impact, all critical for both UX and operations roles. The emphasis on complexity and AI is particularly relevant.

📌 Application Steps

To apply for this Senior UX Designer position:

• Submit your application through the SAP careers portal via the provided link.

• Portfolio Customization: Tailor your portfolio to highlight 2-3 key projects that best demonstrate your experience with complex enterprise workflows, systems thinking, AI-assisted design, and end-to-end design ownership. Focus on projects with measurable impact on user efficiency or process optimization.

• Resume Optimization: Ensure your resume clearly articulates your 5-9 years of UX experience, specifically mentioning enterprise/SaaS products, workflow optimization, systems thinking, and any experience with AI interfaces. Use keywords from the job description.

• Interview Preparation: Practice articulating your design process, problem-solving approaches, and the impact of your work. Prepare to discuss specific portfolio projects in detail, focusing on how your designs simplified complexity and improved operational efficiency.

• Company Research: Research SAP's current initiatives in AI, cloud solutions, and customer experience. Understand their product portfolio and key customer industries (Retail, CPG) to tailor your responses and demonstrate genuine interest.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.