Senior UX Designer

📍 Job Overview

Job Title: Senior UX Designer

Company: Zurich Insurance Company Ltd.

Location: Dublin, Ireland

Job Type: Full-Time / Part-Time

Category: User Experience (UX) Design / Digital Marketing Operations

Date Posted: 2026-06-24

Experience Level: Mid-Senior (4-5 years)

Remote Status: Hybrid

🚀 Role Summary

• This Senior UX Designer role is integral to Zurich Life Assurance's award-winning Digital Marketing Team, focusing on enhancing digital assets and customer journeys.

• You will be responsible for designing and prototyping digital tools, forms, and webpages across key Zurich Life platforms, ensuring a seamless user experience.

• A significant aspect of this role involves leveraging data analytics, particularly Google Analytics 4 (GA4), to inform design decisions and report on website performance.

• The position demands close collaboration with cross-functional teams, including business analysts, developers, and marketers, to advocate for user needs and deliver high-quality digital solutions.

📝 Enhancement Note: While the title is "Senior UX Designer," the responsibilities heavily emphasize integration with digital marketing operations, analytics (GA4), and specific marketing technology (Salesforce Marketing Cloud). This suggests a role that bridges traditional UX design with a strong understanding of marketing campaign execution and performance measurement within a large enterprise insurance context. The "Digital Marketing Team" reporting structure further underscores this blend.

📈 Primary Responsibilities

• Collaborate closely with business analysts, product specialists, developers, and marketers to champion user needs and contribute to the design of effective digital assets.

• Conduct workshops to define user needs, develop personas, and create comprehensive customer journey maps and user flows.

• Design and prototype various digital assets, including tools, forms, webpages, and other interactive elements for Zurich Life's public website and customer portal.

• Translate design concepts into detailed requirements and annotations for development teams, ensuring clarity and feasibility.

• Implement and maintain the Zurich Design System across all designs and prototypes to ensure brand consistency and usability.

• Coordinate and lead design reviews with internal team members and management stakeholders, incorporating feedback effectively.

• Work directly with development teams throughout the entire delivery lifecycle, providing design support and ensuring quality assurance (QA) of the final product.

• Stay abreast of the latest digital and UX trends, applying them to create best-in-class user experiences that meet evolving user expectations.

• Act as a champion for UX best practices within the company, educating stakeholders and promoting user-centric design principles.

• Execute designs and manage content using the designated Content Management System (CMS), with a preference for Sitecore.

• Proactively contribute to digital projects and campaigns by offering insights, feedback, and innovative ideas to enhance user experience.

• Manage, analyze, and report on website performance insights using Google Analytics 4 (GA4), providing actionable updates and recommendations to the Digital Marketing team.

• Oversee relationships with external UX agencies, acting as the primary business interface for outsourced design work.

• Manage TNPS (Transactional Net Promoter Score) website feedback surveys and facilitate quarterly workshops to share key insights and identify trends.

• Assist in the establishment and configuration of Salesforce Marketing Cloud, including defining processes and campaign structures.

📝 Enhancement Note: The responsibilities clearly indicate a blend of strategic UX thinking and hands-on execution within a marketing operations context. The emphasis on GA4 reporting, Sitecore CMS, and Salesforce Marketing Cloud points towards a need for a candidate who can not only design but also understand and contribute to the operational aspects of digital marketing channels. The mention of "managing external UX agencies" also suggests a project management or vendor management component.

🎓 Skills & Qualifications

Education:

• Degree or qualification in UX, UI, Design, Marketing, or a related discipline.

• A relevant degree in areas such as web development, visual communications, business analysis, or interaction design is also considered. Experience:

• 4-5 years of experience in a similar Senior UX Designer role.

• Proven experience owning or understanding end-to-end digital journeys from a user perspective.

• Demonstrated experience working closely with developers, product owners, and senior stakeholders. Required Skills:

• Proficiency in UX design tools such as Figma, Sketch, Illustrator, InVision, Balsamiq, or Adobe XD.

• Expertise in creating wireframes, prototypes, and detailed user flows and user journeys.

• Solid understanding of marketing and communications disciplines.

• Experience with a Content Management System (CMS), specifically Sitecore.

• Proven experience using GA4 for website reporting and analytics.

• Familiarity with project management and collaboration tools like Confluence and Jira.

• Excellent written and verbal communication skills, essential for stakeholder management and design articulation.

• Ability to think strategically about the importance of user experience and interface design in achieving business objectives. Preferred Skills:

• Knowledge of marketing applications such as Salesforce Marketing Cloud, Marketo, or Medallia.

• Foundational knowledge of HTML, CSS, and JavaScript is desirable.

• Experience managing or liaising with external UX agencies.

• Experience with TNPS (Transactional Net Promoter Score) feedback mechanisms.

📝 Enhancement Note: The experience requirement of 4-5 years aligns with a "Senior" level, indicating expectations for independent work and potentially some mentorship. The explicit mention of both UX tools and CMS/Analytics platforms positions this role as a "full-stack" UX designer familiar with content management and performance tracking, common in digital marketing operations. The "Competencies" section reinforces the need for technical skills (HTML/CSS/JS desirable) and analytical thinking.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• Showcase a range of UX design projects, demonstrating your ability to translate complex business requirements into intuitive user interfaces.

• Include case studies detailing your process from initial research and ideation (personas, journey maps, user flows) through to final design and prototyping.

• Highlight projects that involved collaboration with development teams, emphasizing your role in ensuring design integrity during implementation.

• Demonstrate experience with data-driven design decisions, ideally referencing projects where GA4 or similar analytics informed iterative improvements.

• Present examples of work that adhere to or adapt design systems, showcasing your understanding of consistency and scalability. Process Documentation:

• Prepare to discuss your approach to user research methodologies, including workshop facilitation and persona development.

• Be ready to articulate your process for creating wireframes, interactive prototypes, and detailed design specifications for developers.

• Explain how you integrate feedback from stakeholders and development teams into your design iterations.

• Describe your experience in implementing and managing designs within a CMS environment, particularly Sitecore.

• Detail your methods for analyzing website performance data (e.g., GA4) and translating insights into actionable design recommendations.

📝 Enhancement Note: For a Senior UX Designer role with a strong digital marketing operations component, a portfolio should not just showcase visual design but also the strategic process behind it. The emphasis on GA4, Sitecore, and collaboration with marketing teams means candidates should be prepared to demonstrate how their UX work directly impacts marketing goals and customer engagement metrics. A portfolio that includes case studies on website optimization or conversion rate improvements would be particularly strong.

💵 Compensation & Benefits

Salary Range:

• Based on industry benchmarks for a Senior UX Designer in Dublin, Ireland, with 4-5 years of experience, and considering the hybrid work model and the company's standing as a major insurance provider, an estimated annual salary range would be €55,000 - €75,000. This range accounts for the role's blend of strategic UX, digital marketing operations, and specific tool proficiencies (Sitecore, GA4). Benefits:

• Flexible Working Models: Options for part-time or full-time employment, allowing for adaptable work schedules.

• Training & Development Opportunities: Access to learning resources for professional growth and skill enhancement.

• Hybrid Work Environment: Combination of office-based collaboration and remote flexibility, promoting work-life balance.

• Potential for exposure to large-scale digital marketing operations and enterprise-level projects within the insurance sector.

• Opportunity to contribute to and influence customer-facing digital platforms for a well-established organization. Working Hours:

• Standard full-time hours are assumed to be around 40 hours per week, with potential for part-time arrangements as indicated. The hybrid model typically involves 2-3 days per week in the office.

📝 Enhancement Note: The salary estimate is derived from current market data for UX Design roles in Dublin, Ireland, adjusted for the specified experience level and the specialized nature of the role (integrating UX with marketing operations). Benefits are drawn directly from the provided text, highlighting flexibility and development. The working hours are inferred from standard industry practice for a full-time role.

🎯 Team & Company Context

🏢 Company Culture

Industry: Insurance (Life Assurance)

Company Size: Over 1,000 employees in Ireland. Globally, Zurich Insurance Group has approximately 53,000 employees.

Founded: Zurich Insurance Group was founded in 1872. Zurich Life Assurance is a significant part of its operations in Ireland.

Team Structure:

• The Senior UX Designer will be part of the award-winning Digital Marketing Team within Zurich Life Assurance.

• This team reports directly into the Head of Digital & Customer Marketing.

• The role involves close collaboration with various stakeholders, including business analysts, product specialists, developers, and marketers, indicating a matrixed or project-based team structure. Methodology:

• The team operates with a focus on user-centric design principles, advocating for user needs in digital asset creation.

• Data-driven decision-making is a core component, utilizing GA4 for performance analysis and insights.

• Agile or iterative development processes are likely employed, given the collaboration with developers and the need for end-to-end delivery support.

• The Zurich Design System will be a key methodology for maintaining consistency and quality across digital platforms.

Company Website: https://www.zurich.com/ (Global) and specific Irish operations details would be available via their local presence.

📝 Enhancement Note: The company culture is described as fostering acceptance, diversity, team spirit, and inclusion. The emphasis on "protecting, inspiring confidence, and helping employees reach their full potential" suggests a supportive and growth-oriented environment. The mention of "Let's Create a Brighter Future Together!" as a tagline reinforces a forward-looking and collaborative ethos. The hybrid work model and flexible working options further indicate a modern and employee-focused approach.

📈 Career & Growth Analysis

Operations Career Level: This is a Senior UX Designer role, positioned within the Digital Marketing Team, suggesting a mid-to-senior level of contribution. It implies a need for a candidate who can work independently, mentor junior team members (if applicable), and influence design strategy. The role requires a blend of creative design skills and operational understanding of digital marketing channels.

Reporting Structure: The Senior UX Designer reports directly to the Head of Digital & Customer Marketing. This indicates a direct line of communication with leadership in the marketing domain, offering visibility and potential influence.

Operations Impact: The Senior UX Designer's work will have a direct impact on customer experience across Zurich Life's digital platforms, including the public website and customer portal. This directly influences customer acquisition, engagement, retention, and overall brand perception. By managing website performance insights and contributing to marketing campaigns, the role plays a crucial role in driving digital marketing effectiveness and achieving business objectives.

Growth Opportunities:

• Specialization: Deepen expertise in UX for financial services/insurance, or specialize further in areas like marketing automation UX or advanced analytics integration.

• Leadership: Potential to move into a Lead UX Designer role, manage external agencies more formally, or take on product ownership responsibilities for specific digital features.

• Skill Development: Opportunities to become a subject matter expert in Sitecore CMS, GA4, Salesforce Marketing Cloud, and the Zurich Design System.

• Cross-Functional Exposure: Gain extensive experience working within a large, established enterprise and collaborating across various departments.

📝 Enhancement Note: The "Senior" designation, coupled with reporting to a Head of Digital, suggests significant autonomy and the potential for impact. The growth opportunities are framed around deepening specialized skills within the financial services/insurance sector and potentially moving into leadership or more strategic roles within digital operations.

🌐 Work Environment

Office Type: Hybrid work environment, with a primary work location in Blackrock, Dublin. This implies a mix of collaborative office-based work and remote flexibility.

Office Location(s):

• Primary location: Blackrock, Dublin.

• Occasional travel may be required to other Zurich locations within Ireland. Workspace Context:

• The role is part of the Digital Marketing Team, suggesting a dynamic and potentially fast-paced environment focused on digital initiatives and customer engagement.

• Collaboration is key, with expectations to work closely with business analysts, developers, marketers, and other stakeholders, indicating an open and communicative workspace.

• Access to necessary design and analytics tools (Figma, Sketch, GA4, Sitecore) will be provided, supporting efficient workflow.

• The company emphasizes diversity, inclusion, and team spirit, suggesting a supportive and collaborative office atmosphere. Work Schedule:

• The position can be available part-time or full-time, with standard working hours likely around 40 per week for full-time.

• The hybrid arrangement requires 2-3 days in the office per week, allowing for structured collaboration and flexibility.

📝 Enhancement Note: The hybrid model with 2-3 days in the office in Blackrock suggests a structured approach to balancing remote work with in-person collaboration. This is common for roles that require team synergy and access to office resources while maintaining flexibility. The emphasis on collaboration within the Digital Marketing Team points towards an environment where cross-functional communication is actively encouraged.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: Review of CV and portfolio to assess qualifications, experience, and design aesthetic.

• Hiring Manager Interview: Discussion with the Head of Digital & Customer Marketing to evaluate strategic thinking, understanding of UX principles, and fit with the team's objectives. This stage will likely probe your experience with digital marketing operations and analytics.

• Portfolio Presentation/Workshop: A session where you present selected case studies from your portfolio, detailing your process, problem-solving approach, and the impact of your designs. This may include a practical exercise or discussion of a hypothetical UX challenge.

• Stakeholder/Team Interview: Meeting with key collaborators (e.g., developers, business analysts, marketers) to assess collaboration style, communication skills, and technical understanding.

• Final Interview: Potentially with a more senior leader, focusing on overall fit, career aspirations, and understanding of Zurich's business.

Portfolio Review Tips:

• Showcase Process, Not Just Pixels: Clearly articulate your problem-solving process, research methods, and design iterations for each project.

• Quantify Impact: Where possible, include metrics demonstrating the success of your designs (e.g., improved conversion rates, reduced support queries, increased engagement) using GA4 data if applicable.

• Highlight Relevant Tools/Systems: Feature projects that demonstrate proficiency with Figma, Sketch, Adobe XD, Sitecore CMS, and GA4.

• Demonstrate Collaboration: Include examples of how you worked with developers, marketers, and stakeholders, and how you integrated their feedback.

• Tailor to the Role: Emphasize projects that align with digital marketing, customer portals, forms, and analytics reporting.

Challenge Preparation:

• Be prepared for a design challenge that might involve optimizing a user flow for a financial product, improving a form submission process, or interpreting website analytics to suggest UX improvements.

• Practice articulating your thought process clearly and concisely, especially when discussing trade-offs or technical constraints.

• Familiarize yourself with Zurich's current digital presence and consider potential areas for UX enhancement.

• Research common UX challenges in the insurance industry and how data analytics can inform solutions.

📝 Enhancement Note: Given the emphasis on GA4 and Sitecore, interviewers will likely probe your ability to not only design but also to analyze performance and implement within a CMS. Portfolio examples should reflect this practical, data-informed approach. The interview process is expected to be multi-stage, typical for senior roles in established companies, and will heavily focus on practical application and collaborative skills.

🛠 Tools & Technology Stack

Primary Tools:

• UX Design Software: Figma, Sketch, Adobe XD, Illustrator, InVision, Balsamiq (proficiency in at least one of Figma, Sketch, or Adobe XD is essential).

• Content Management System (CMS): Sitecore (experience is required, with preference for Sitecore).

• Analytics & Reporting: Google Analytics 4 (GA4) (essential for website performance analysis and reporting).

• Collaboration & Project Management: Jira, Confluence (experience is required).

Analytics & Reporting:

• Google Analytics 4 (GA4) for in-depth website performance tracking, user behavior analysis, and conversion reporting.

• Tools for managing TNPS website feedback surveys. CRM & Automation:

• CRM/Marketing Automation (Desirable): Salesforce Marketing Cloud, Marketo, Medallia (knowledge of these is desirable, indicating potential future integration or collaboration).

Other:

• Zurich Design System: Expected to implement and adhere to established design guidelines.

• Potential for HTML, CSS, JavaScript knowledge to be beneficial for understanding developer capabilities and constraints.

📝 Enhancement Note: The technology stack is a critical component of this role. Proficiency in UX design tools is a given, but the explicit requirements for Sitecore CMS and GA4 analytics, along with desirable knowledge of marketing automation platforms like Salesforce Marketing Cloud, highlight the operational and marketing-centric nature of this UX position. Candidates should be prepared to discuss their experience with these specific systems.

👥 Team Culture & Values

Operations Values:

• User-Centricity: A core value is advocating for and prioritizing user needs in all digital design and development efforts.

• Data-Driven Decisions: Leveraging analytics, particularly GA4, to inform design choices and measure success, ensuring a focus on measurable outcomes.

• Collaboration & Teamwork: Working effectively with cross-functional teams (developers, marketers, analysts) to achieve shared goals.

• Excellence & Quality: Commitment to delivering high-quality, best-in-class user experiences and ensuring the integrity of the end product.

• Innovation & Continuous Improvement: Staying on top of digital and UX trends to enhance customer experiences and proactively contributing ideas.

• Diversity & Inclusion: Fostering an environment of acceptance and respect, as highlighted in the company's broader values.

Collaboration Style:

• Cross-Functional Integration: Active collaboration with business analysts, product specialists, developers, and marketers is essential for successful project delivery.

• Open Communication: Encouraging design reviews and feedback exchange with team members and management.

• Proactive Contribution: Encouraging team members to proactively share input, feedback, and ideas on digital projects and user experience.

• Mentorship: Senior members are expected to champion UX best practices and educate stakeholders, indicating a potential for knowledge sharing.

📝 Enhancement Note: The company's stated values of diversity, inclusion, and team spirit, combined with the operational focus on user advocacy, data-driven insights, and collaboration, paint a picture of a professional but supportive environment. The "Senior" aspect implies an expectation for proactive engagement and a willingness to share expertise.

⚡ Challenges & Growth Opportunities

Challenges:

• Balancing User Needs with Business Goals: Effectively advocating for user experience while ensuring designs align with Zurich's business objectives and regulatory requirements in the insurance sector.

• Integrating Complex Systems: Designing user-friendly interfaces for complex financial products and integrating them seamlessly with systems like Sitecore CMS and potentially marketing automation platforms.

• Data Interpretation and Actionability: Translating GA4 data and TNPS feedback into concrete, actionable design improvements that demonstrably enhance user experience and business outcomes.

• Keeping Pace with Digital Trends: Continuously updating knowledge and skills to incorporate the latest UX best practices and digital marketing technologies in a rapidly evolving landscape.

• Managing Stakeholder Expectations: Effectively communicating design rationale and managing feedback from diverse stakeholders with varying priorities.

Learning & Development Opportunities:

• Specialized Training: Opportunities to deepen expertise in Sitecore CMS, advanced GA4 reporting, or specific marketing automation tools like Salesforce Marketing Cloud.

• Industry Best Practices: Staying current with UX trends, especially within the FinTech and Insurance sectors, through conferences, webinars, and internal knowledge sharing.

• Mentorship and Leadership: Potential to mentor junior designers, lead design initiatives, and gain experience in vendor management.

• Cross-Departmental Exposure: Gaining a deeper understanding of digital marketing strategy, customer acquisition, and retention efforts within a large financial institution.

📝 Enhancement Note: The challenges are framed around the practical application of UX in a regulated industry and within a complex digital ecosystem. The growth opportunities focus on deepening technical skills, strategic influence, and leadership within the digital marketing and operations sphere.

💡 Interview Preparation

Strategy Questions:

• "Describe a time you used user data (e.g., GA4) to significantly improve a digital product or feature. What was your process and what were the results?" (Focus on data interpretation, actionability, and impact).

• "How would you approach designing a new customer portal feature for an insurance company, considering both user needs and business requirements?" (Assess strategic thinking, user journey mapping, and stakeholder alignment).

• "Walk me through your process for creating user flows and prototypes for a complex form, such as an insurance application or claim submission." (Demonstrate UX methodology and tool proficiency). Company & Culture Questions:

• "What interests you about Zurich Insurance and this specific role at the intersection of UX and digital marketing operations?" (Research Zurich's mission, values, and recent digital initiatives).

• "How do you champion UX best practices within a team or organization that may not fully understand their value?" (Showcase your advocacy skills and understanding of change management).

• "Describe your experience working within a hybrid environment and collaborating with remote and in-office team members." (Highlight your adaptability and communication strategies). Portfolio Presentation Strategy:

• Structure: Use a STAR (Situation, Task, Action, Result) or similar storytelling method for each case study. Clearly define the problem, your role, the steps you took, and the quantifiable outcomes.

• Focus on Process: Emphasize your research, ideation, prototyping, testing, and iteration phases. Show your thinking, not just the final polished designs.

• Highlight Key Tools: Explicitly mention and show examples of your work with Figma/Sketch/XD, Sitecore CMS, and GA4.

• Quantify Impact: Use metrics to demonstrate the success of your UX solutions. If direct metrics aren't available, discuss anticipated impact or user feedback.

• Tailor to Zurich: Select projects that most closely align with the responsibilities outlined, particularly those involving customer portals, forms, digital marketing, and analytics.

📝 Enhancement Note: Interview preparation should focus on demonstrating a blend of creative UX skills and operational/marketing savvy. Be ready to discuss specific tools like Sitecore and GA4 in detail, and how you've used them to drive business results. The interview will likely assess your ability to translate user needs into tangible digital assets that support marketing objectives.

📌 Application Steps

To apply for this Senior UX Designer position:

• Submit your application through the provided link on the Zurich careers website.

• Portfolio Customization: Tailor your portfolio to highlight 2-3 key projects that best demonstrate your experience with digital asset creation, user journey mapping, CMS implementation (Sitecore), and data analysis (GA4). Focus on projects with measurable outcomes.

• Resume Optimization: Ensure your resume clearly outlines your 4-5 years of UX experience, proficiency with required tools (Figma, Sketch, Adobe XD, Sitecore, GA4, Jira, Confluence), and any relevant marketing operations experience. Quantify achievements where possible.

• Interview Preparation: Practice articulating your UX process, design decisions, and the impact of your work, especially in the context of digital marketing and analytics. Prepare specific examples for common interview questions.

• Company Research: Thoroughly research Zurich Insurance Company Ltd., its values, its digital presence, and the insurance industry in Ireland. Understand how UX design contributes to their business objectives and customer engagement strategies.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.