Senior UX Designer

📍 Job Overview

Job Title: Senior UX Designer

Company: Pergolux

Location: Berlin, Germany

Job Type: Full-time

Category: Product Design / UX/UI

Date Posted: 2026-08-26

Experience Level: Mid-Senior Level (5-10 years)

Remote Status: On-site

🚀 Role Summary

• Owns the end-to-end UX and UI design for key e-commerce customer journeys, with a strong mobile-first focus, driving customer understanding and conversion.

• Leads the redesign of the website to embody a premium, modern, and sharp aesthetic aligned with the outdoor living niche.

• Transforms product pages into educational experiences to clearly communicate product value and reduce friction for specialized products like pergolas and awnings.

• Leverages research, analytics, and usability testing to validate design decisions and continuously enhance usability and conversion rates.

• Contributes to the development and maintenance of a lightweight design system and reusable components for a consistent brand experience.

📝 Enhancement Note: The "Senior UX Designer" title, combined with the responsibility for "end-to-end UX and product design for our key digital customer journeys on a global scale," and the emphasis on "shaping UX standards and contributing to a lightweight design system," strongly suggests this role is pivotal in defining and executing the company's digital user experience strategy. The focus on e-commerce and conversion optimization places this role within a critical GTM (Go-To-Market) function, directly impacting revenue through enhanced customer journeys.

📈 Primary Responsibilities

• Spearhead the full lifecycle of UX and UI design for critical e-commerce pathways, prioritizing a mobile-first approach to ensure optimal user experience across all devices.

• Drive the visual and functional redesign of the Pergolux website, aiming for an attractive, contemporary, and sophisticated aesthetic that accurately reflects the brand's premium positioning in the specialized outdoor living market.

• Develop product pages that function as comprehensive educational resources, addressing customer inquiries about pergolas and awnings, thereby enhancing product understanding and boosting conversion rates.

• Employ a data-driven design methodology, utilizing user research, website analytics, and usability testing to inform design choices, validate hypotheses, and iterate towards improved user engagement and conversion.

• Establish and maintain a lean design system, including reusable components, to ensure design consistency, scalability, and efficiency across all digital touchpoints.

• Foster collaborative partnerships with Product Management, Engineering, Content, and Performance Marketing teams to ensure alignment between user needs, business objectives, and technical feasibility.

• Translate complex product features and benefits into intuitive user interfaces and clear, educational content that empowers customers to make informed purchasing decisions.

• Conduct competitive analysis and stay abreast of industry trends in e-commerce UX and design to identify opportunities for innovation and continuous improvement.

📝 Enhancement Note: The emphasis on transforming product pages into "genuine product education" for unfamiliar products (pergolas, awnings) and translating "that clarity into better usability and conversion" directly ties this UX role to revenue generation and sales enablement, a core function within revenue operations and GTM. The responsibility for "shaping UX standards and contributing to a lightweight design system" indicates a strategic, rather than purely tactical, contribution to the company's digital product development.

🎓 Skills & Qualifications

Education: While not explicitly stated, a Bachelor's or Master's degree in Human-Computer Interaction (HCI), Design, Psychology, Computer Science, or a related field is typically expected for senior UX roles. Equivalent practical experience will also be considered.

Experience:

• Several years (5-10 years) of progressive experience in UX and product design.

• Proven track record in e-commerce or consumer-facing digital product environments. Required Skills:

• End-to-End UX & UI Ownership: Demonstrated ability to manage design projects from initial concept and problem framing through to final UI, prototypes, and validated outcomes.

• Portfolio Excellence: A robust portfolio showcasing a deep understanding of the design process, including user research, wireframing, prototyping, visual design, and the impact of design decisions on key metrics.

• Visual Craft & Brand Expression: Strong visual design skills with a keen eye for aesthetics, typography, color theory, and the ability to translate brand identity into compelling digital experiences.

• Mobile-First Design: Expertise in designing for mobile devices, ensuring responsive and intuitive user flows across various screen sizes and platforms.

• User Research & Usability Testing: Proficiency in conducting user interviews, surveys, usability tests, and other research methodologies to gather insights and validate design solutions.

• Data Analysis & Interpretation: Ability to interpret website analytics (e.g., Google Analytics, Hotjar) and user feedback to inform design iterations and measure success.

• Prototyping & Wireframing: Advanced skills in creating interactive prototypes and detailed wireframes using industry-standard tools.

• Collaboration & Communication: Excellent verbal and written communication skills, with the ability to articulate design decisions effectively to cross-functional teams and stakeholders.

Preferred Skills:

• Design System Development: Experience in building, maintaining, or contributing to design systems and component libraries.

• E-commerce Conversion Optimization: Specific experience in optimizing e-commerce funnels, landing pages, and product pages for improved conversion rates.

• Figma/Sketch/Adobe XD Proficiency: Mastery of leading design and prototyping tools.

• Understanding of HTML/CSS: Basic understanding of front-end development principles to ensure feasibility of designs.

• Experience with Specialized Niches: Familiarity with designing for complex or niche product categories where education is a key component of the customer journey.

📝 Enhancement Note: The "several years of experience" combined with "end-to-end ownership" and "strong portfolio" suggests a level of autonomy and strategic input expected from a Senior Designer. The mention of "shaping UX standards" implies a leadership component, even if not a direct management role. The "nice to have" for design systems points towards a growing need for consistency, a common objective in scaling operations.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• End-to-End Case Studies: Showcase 2-3 comprehensive case studies detailing your process from discovery and problem definition through ideation, design, testing, and iterative refinement, demonstrating ownership of the entire design lifecycle.

• Problem Framing & Hypothesis: Clearly articulate the user problem or business challenge addressed in each case study, along with your initial hypotheses and design goals.

• User-Centric Process: Highlight your methods for user research, persona development, user journey mapping, and how these informed your design decisions.

• Wireframing & Prototyping: Include examples of wireframes and interactive prototypes, illustrating the evolution of user flows and interaction design.

• Visual Design & UI: Present high-fidelity mockups demonstrating your visual design craft, attention to detail, and ability to create aesthetically pleasing and on-brand interfaces.

• Validation & Outcomes: Crucially, demonstrate how you validated your designs (e.g., usability testing, A/B testing) and present quantifiable results or key learnings that show the impact on usability, conversion rates, or other relevant business metrics.

• Mobile-First Focus: Ensure at least one case study prominently features a mobile-first design approach.

Process Documentation:

• Workflow Design & Optimization: Be prepared to discuss your approach to mapping and optimizing user flows, particularly within the context of e-commerce customer journeys and product education.

• Design System Contribution: If you have experience with design systems, be ready to explain your role in their creation, maintenance, or utilization, emphasizing how they drive consistency and efficiency.

• Agile & Collaborative Workflows: Discuss your experience working within agile development environments and collaborating effectively with Product Managers, Engineers, and Marketing teams.

• Data-Informed Iteration: Be ready to explain how you use data (analytics, user feedback) to drive iterative improvements in your designs and present your methodology for A/B testing design variations.

📝 Enhancement Note: The explicit requirement for a "strong portfolio showing end-to-end ownership, from problem framing to polished UI and validated outcomes" is a direct call for candidates to showcase their process and impact. This is highly relevant for operations roles where demonstrating tangible results and a structured approach is paramount. The mention of "design systems" and "reusable components" highlights the operational efficiency aspect of design.

💵 Compensation & Benefits

Salary Range: €70,000 – €85,000 gross per year.

Benefits:

• Company Pension Plan: Contribution towards retirement savings.

• Paid Overtime: Overtime hours are capped and fully compensated, with a commitment to avoiding excessive unpaid crunch periods.

• Generous Time Off: Up to 30 vacation days per year, starting at 27 days.

• Remote Workation: Opportunity for one week per year of remote work within the EU/UK.

• International & Collaborative Team: Work with a diverse team spread across Europe, fostering a global perspective.

• Regular Team Events: Social gatherings including summer parties, Christmas parties, after-work events, and retreats to foster team cohesion.

• Modern Work Setup: Provided with a modern setup and a Mac laptop.

• Employee Discounts: Significant discounts on Pergolux products.

• Bike Leasing Program (Jobrad): A program to facilitate sustainable and healthy commuting through bike leasing.

Working Hours: Approximately 40 hours per week, with a focus on manageable workloads and paid overtime when necessary.

📝 Enhancement Note: The salary range of €70,000 - €85,000 gross per year for a Senior UX Designer in Berlin is competitive and aligns with industry benchmarks for experienced professionals in major European tech hubs. The emphasis on "capped overtime, fully paid, no endless unpaid crunch" speaks to a healthy work-life balance, which is increasingly valued by professionals in demanding roles. The inclusion of a remote workation week is a unique perk that offers flexibility.

🎯 Team & Company Context

🏢 Company Culture

Industry: E-commerce / Retail (Outdoor Living Products)

Company Size: Around 300 employees, with 9-figure revenue. This indicates a growing, mid-sized company with established operations and significant market presence, offering stability and opportunities for impact.

Founded: Pergolux designs and sells Scandinavian-inspired outdoor living products. While the founding date isn't specified, the company's scale suggests a mature business with established processes and a clear market strategy.

Team Structure:

• Cross-functional Collaboration: The role emphasizes close collaboration with Product, Performance Marketing, and commercial teams, indicating a matrixed or project-based team structure where UX designers work closely with various departments to achieve business goals.

• Design Team Integration: While not explicitly detailed, it's likely the Senior UX Designer will be part of a design or product team, potentially working alongside other designers, product managers, and engineers.

• Global Reach: Operations across 8 markets mean the design work will have a significant international impact, requiring an understanding of diverse user needs and cultural nuances.

Methodology:

• User-Centric Design: The core methodology revolves around understanding customer needs through research and data, translating these into intuitive digital experiences.

• Data-Driven Decisions: Design choices are validated through analytics and usability testing, emphasizing an iterative and evidence-based approach.

• Agile Development: The mention of working closely with Product and Engineering suggests an agile or iterative development process.

• Design System Approach: A focus on building a lightweight design system points towards a methodology that prioritizes consistency, scalability, and efficiency in design and development.

Company Website: https://pergolux.de/

📝 Enhancement Note: The company's focus on "Scandinavian-inspired outdoor living products" and operating in 8 markets suggests a brand that values quality, design, and a premium customer experience. The size (300 employees, 9-figure revenue) implies a company that has moved beyond startup phase and is in a growth trajectory, where operational efficiency and user experience are critical for scaling. The UX role is positioned to directly influence customer acquisition and retention through improved digital journeys.

📈 Career & Growth Analysis

Operations Career Level: This is a Senior UX Designer role, signifying a professional with substantial experience (5-10 years) capable of independently managing complex design projects and influencing design strategy. It's a key contributor role with potential for leadership.

Reporting Structure: While not explicitly stated, a Senior UX Designer typically reports to a Head of Design, Product Lead, or a similar senior position within the product or design department. They will collaborate closely with Product Managers, Performance Marketers, and Engineering teams.

Operations Impact: The Senior UX Designer's impact is directly tied to improving the e-commerce customer journey, which is critical for revenue generation. By enhancing usability, clarity of product information, and conversion rates, this role directly contributes to increased sales, customer satisfaction, and brand perception. The focus on product education for specialized items is a strategic GTM lever.

Growth Opportunities:

• Design Leadership: With Pergolux scaling across 8 markets, there's a clear path to grow into a Lead UX Designer, Design Manager, or Head of Design role, overseeing larger teams and strategic design initiatives.

• Specialization: Opportunity to deepen expertise in e-commerce UX, conversion optimization, or the specific niche of outdoor living products.

• Cross-Functional Expertise: Develop stronger skills in product management, performance marketing integration, and understanding broader business operations through close collaboration.

• Design System Ownership: Potential to take full ownership of the design system's evolution and implementation across the company.

• Impact on Global Strategy: Contribute to shaping the digital experience for a growing international customer base.

📝 Enhancement Note: The "fast-track path to grow into senior leadership roles as PERGOLUX scales" combined with "direct impact on business outcomes" indicates a growth-oriented environment where a Senior UX Designer can significantly influence strategy and career trajectory, particularly within the GTM and revenue operations context.

🌐 Work Environment

Office Type: The role is based in an office location in Berlin, Germany, suggesting a physical workspace designed for collaboration.

Office Location(s): Schlesische Str. 27 C, Building C, 6th floor, 10997 Berlin, Germany. This is a specific, physical address in a well-known city.

Workspace Context:

• Collaborative Hub: The office environment is likely set up to encourage interaction between design, product, marketing, and engineering teams, facilitating the "close collaboration" mentioned in the responsibilities.

• Modern Tools & Technology: As indicated by the provision of a "Modern setup and Mac laptop," employees are equipped with up-to-date tools to perform their roles effectively.

• International Team Interaction: While on-site, the team is international, meaning daily interactions might involve colleagues from various European locations, fostering a diverse and global perspective within the physical workspace.

Work Schedule: The standard working hours are approximately 40 hours per week. The company emphasizes a balance by offering paid overtime and avoiding excessive crunch periods, suggesting a structured but flexible approach to managing workloads.

📝 Enhancement Note: The on-site requirement in Berlin, coupled with an international team, suggests a hybrid approach to collaboration where in-person interaction is valued for brainstorming and team building, while the remote workation perk offers a degree of flexibility. This blend is common in modern operations environments that balance team cohesion with individual autonomy.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: Review of CV and portfolio to assess qualifications and experience.

• Portfolio Presentation & Discussion: A key stage will likely involve presenting your portfolio, walking through selected case studies, and discussing your design process, problem-solving approach, and impact.

• Skills Assessment/Design Challenge: You may be given a small design challenge or asked to critique an existing user flow to assess your practical skills, critical thinking, and ability to apply your design principles to Pergolux's context.

• Cross-Functional Interviews: Interviews with key stakeholders from Product, Marketing, and Engineering to assess collaboration skills, understanding of business goals, and cultural fit.

• Final Interview: Typically with a senior leader (e.g., Head of Product, CEO) to discuss strategic alignment and overall fit.

Portfolio Review Tips:

• Curate Strategically: Select 2-3 of your strongest, most relevant case studies that best showcase end-to-end ownership, e-commerce experience, and quantifiable results.

• Tell a Story: For each case study, clearly articulate the problem, your process, your role, the solutions you designed, and the impact achieved. Use visuals effectively to illustrate your journey.

• Quantify Impact: Wherever possible, include metrics, data points, or user feedback that demonstrate the success of your designs. Focus on how your work contributed to business objectives like conversion, engagement, or user satisfaction.

• Highlight Process: Emphasize your thinking and methodology. How did you approach problem-solving? What research methods did you use? How did you iterate based on feedback?

• Address the Niche: If possible, include a case study that touches upon educational content or complex product explanations, as this is a key requirement for Pergolux.

• Mobile-First Emphasis: Ensure your presentation clearly shows your expertise in mobile-first design.

Challenge Preparation:

• Understand the Business: Research Pergolux, its products (pergolas, awnings), target audience, and competitors. Understand their business model (DTC e-commerce) and market positioning.

• Analyze Customer Journeys: Think about the typical customer journey for purchasing a large outdoor product online. What are the key touchpoints and potential pain points?

• Focus on Education & Conversion: Consider how you would design elements to educate users about complex products and drive them towards a purchase.

• Be Ready to Discuss Trade-offs: Understand that design often involves balancing user needs, business goals, and technical constraints. Be prepared to discuss these trade-offs.

📝 Enhancement Note: The emphasis on "end-to-end ownership," "validated outcomes," and "conversion" within the portfolio review strongly suggests that Pergolux is looking for a designer who can demonstrate tangible business impact, a key trait for successful operations roles. The interview process is designed to assess not just design skills but also strategic thinking and cross-functional collaboration, crucial for GTM functions.

🛠 Tools & Technology Stack

Primary Tools:

• Design & Prototyping Software: Proficiency in industry-standard tools such as Figma, Sketch, or Adobe XD is essential for wireframing, UI design, and creating interactive prototypes. Figma is often preferred for collaborative design system work.

• User Research & Testing Platforms: Experience with tools like UserTesting.com, Lookback, Maze, or similar platforms for conducting usability tests and gathering user feedback.

• Analytics & Data Visualization Tools: Familiarity with web analytics platforms like Google Analytics, Hotjar, Amplitude, or Mixpanel to understand user behavior, track conversions, and identify areas for improvement.

• Project Management & Collaboration Tools: Experience with tools like Jira, Asana, Trello, or Monday.com for managing design tasks, tracking progress, and collaborating with cross-functional teams.

Analytics & Reporting:

• Web Analytics: Deep understanding of how to interpret data from platforms like Google Analytics to measure website performance, user engagement, and conversion rates.

• Heatmaps & Session Recording: Tools like Hotjar or FullStory to visualize user interactions and identify usability issues.

• A/B Testing Tools: Experience with platforms like Optimizely, VWO, or Google Optimize for testing design variations and measuring their impact on key metrics.

CRM & Automation:

• While not directly a CRM role, understanding how UX design impacts CRM data capture (e.g., through forms, lead generation) and how marketing automation sequences are triggered by user behavior on the website would be beneficial. Familiarity with e-commerce platforms (e.g., Shopify, Magento, custom solutions) that integrate with CRMs and marketing automation tools is also a plus.

📝 Enhancement Note: The mention of "analytics," "usability testing," and "conversion" as core responsibilities directly implies the need for proficiency in related tools. For an operations-focused role like this, understanding how design tools integrate with broader business systems (like analytics and potentially CRM/e-commerce platforms) is key to driving measurable outcomes.

👥 Team Culture & Values

Operations Values:

• User-Centricity: A deep commitment to understanding and advocating for the user, ensuring that all design decisions prioritize user needs and enhance their experience.

• Data-Driven Approach: Valuing evidence and data in decision-making, using research and analytics to inform design strategies and measure impact.

• Efficiency & Scalability: A focus on creating designs and systems (like design systems) that are efficient to build, maintain, and scale across multiple markets.

• Collaboration & Transparency: Fostering an open environment where ideas are shared freely, feedback is welcomed, and cross-functional teams work cohesively towards common goals.

• Continuous Improvement: A mindset of ongoing learning and iteration, constantly seeking ways to optimize user experiences and business outcomes.

Collaboration Style:

• Partnership with Product & Marketing: Working closely with Product Managers to define requirements and roadmaps, and with Performance Marketing to ensure designs align with campaign goals and drive conversion.

• Bridge between Design & Engineering: Acting as a liaison to ensure designs are technically feasible and implemented accurately, while also advocating for user experience best practices.

• Feedback Integration: A culture that encourages constructive feedback from all team members, using it to refine designs and improve the overall product.

• Knowledge Sharing: Promoting the sharing of insights, best practices, and learnings across teams to foster collective growth and maintain high standards.

📝 Enhancement Note: The values of "Data-Driven Approach," "Efficiency & Scalability," and "Continuous Improvement" are central to operations and GTM functions. A candidate who embodies these values will likely thrive in a role that directly impacts business performance through optimized user experiences.

⚡ Challenges & Growth Opportunities

Challenges:

• Balancing User Needs with Business Goals: Effectively navigating the inherent tension between creating an ideal user experience and meeting aggressive e-commerce conversion targets and business objectives.

• Educating Users on Niche Products: Developing intuitive and educational interfaces for products that customers may be unfamiliar with (e.g., pergolas, awnings), requiring a deep understanding of user knowledge gaps.

• Maintaining Brand Consistency Across Markets: Ensuring a cohesive and premium brand experience across 8 different markets, each potentially with unique user preferences and cultural nuances.

• Scaling a Lightweight Design System: Developing and maintaining a design system that is robust enough to ensure consistency but lightweight enough to be managed effectively by a growing team.

• Driving Adoption of UX Best Practices: Championing UX principles and methodologies within a cross-functional team that may have varying levels of design maturity.

Learning & Development Opportunities:

• Deep Dive into E-commerce & Conversion Optimization: Gaining specialized expertise in strategies and tactics for maximizing online sales and customer lifetime value.

• Product Education Design: Developing advanced skills in creating compelling educational content and user journeys for complex or niche products.

• Design System Leadership: Opportunity to take significant ownership and potentially lead the strategy and evolution of Pergolux's design system.

• International Market UX: Learning to design for diverse global audiences and understanding cross-cultural user behavior.

• Strategic Impact: Contributing to high-level product and business strategy, with a clear line of sight from design decisions to revenue outcomes.

📝 Enhancement Note: The challenges presented, such as "Educating Users on Niche Products" and "Balancing User Needs with Business Goals," are directly relevant to GTM and revenue operations, where bridging customer understanding with sales objectives is paramount. The growth opportunities in "Conversion Optimization" and "Strategic Impact" further align this role with core operations functions.

💡 Interview Preparation

Strategy Questions:

• "Describe a time you had to educate users on a complex product or service through design. What was your approach, and what were the results?" (Focus on process, user empathy, and outcome quantification.)

• "How do you balance the needs of the user with the business objectives of conversion and revenue generation in your design process?" (Highlight your understanding of GTM goals and how UX contributes.)

• "Walk us through your process for designing a key e-commerce customer journey, from initial research to final UI and post-launch analysis." (Demonstrate your end-to-end ownership and data-driven approach.)

• "How would you approach designing for a brand that emphasizes a 'Scandinavian-inspired' aesthetic and premium positioning?" (Showcase your understanding of brand translation and visual craft.) Company & Culture Questions:

• "What interests you about Pergolux and our specific niche in outdoor living products?" (Research the company's mission, products, and market.)

• "How do you see your role contributing to Pergolux's growth and success in its 8 international markets?" (Connect your UX expertise to business objectives and scalability.)

• "Describe your ideal collaborative environment when working with Product, Marketing, and Engineering teams." (Emphasize your cross-functional collaboration skills and proactive communication.)

• "How do you stay updated on UX trends and best practices, and how do you incorporate them into your work?" (Showcase your commitment to continuous learning.) Portfolio Presentation Strategy:

• Structure Your Narrative: For each case study, follow a clear story arc: Problem -> Your Role -> Process -> Solution -> Impact/Results.

• Highlight Your Process: Don't just show pretty pictures; explain why you made certain design decisions. Detail your research methods, ideation techniques, and iteration loops.

• Quantify Your Impact: Use metrics (conversion rates, engagement, task completion times, reduction in support queries) to demonstrate the tangible business value of your work. If exact numbers aren't available, discuss the intended impact and how you would measure it.

• Focus on Collaboration: Briefly mention how you collaborated with stakeholders (PMs, engineers, marketers) throughout the process.

• Address Pergolux's Needs: Tailor your presentation to highlight relevant experience, particularly in e-commerce, mobile-first design, and educational content.

• Be Ready for Q&A: Anticipate questions about your design choices, trade-offs, and how you would handle specific challenges Pergolux faces.

📝 Enhancement Note: The interview preparation advice focuses on demonstrating an understanding of Pergolux's business objectives (e-commerce, conversion, niche products) and how UX design directly contributes to them, aligning with the core tenets of revenue operations and GTM strategy.

📌 Application Steps

To apply for this Senior UX Designer position:

• Submit Your Application: Navigate to the Pergolux Careers page or the provided Ashby link to formally submit your application.

• Curate Your Portfolio: Select 2-3 of your most compelling UX case studies that clearly demonstrate end-to-end ownership, e-commerce experience, mobile-first design, and quantifiable impact on usability or conversion. Ensure your portfolio is easily accessible (e.g., PDF or personal website link).

• Tailor Your Resume: Highlight experience that aligns with the job description, emphasizing your years of experience, e-commerce background, proficiency in design tools, and success in driving user engagement and business outcomes. Use keywords from the job description such as "UX design," "UI design," "e-commerce," "conversion optimization," and "design systems."

• Prepare Your Narrative: Practice walking through your portfolio case studies, focusing on storytelling, explaining your thought process, quantifying results, and demonstrating how your work directly contributes to business goals like sales and customer satisfaction.

• Research Pergolux: Thoroughly understand Pergolux's products, brand, target audience, and market position. Familiarize yourself with their current website and identify potential areas for UX improvement, showing you've done your homework.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.