Senior User Researcher - Activision

📍 Job Overview

Job Title: Senior User Researcher - Activision

Company: Activision

Location: Sherman Oaks, California, United States

Job Type: OTHER

Category: User Experience Research / Game Development Operations

Date Posted: May 14, 2026

Experience Level: 5-10 years

Remote Status: Hybrid (3 days onsite)

🚀 Role Summary

• Lead and own end-to-end user research initiatives for critical Activision franchises, with a primary focus on Call of Duty Mobile.

• Develop and execute strategic research plans that directly align with product goals, development timelines, and player experience objectives.

• Drive the integration of diverse data sources, including qualitative findings, quantitative surveys, and telemetry, to deliver robust and actionable insights.

• Influence product development decisions by crafting and delivering clear, compelling research reports and presentations to cross-functional stakeholders.

• Contribute to the continuous improvement of research methodologies, tools, and best practices within the Activision user research team.

📝 Enhancement Note: While the job title is "Senior User Researcher," the focus on leading research for Call of Duty Mobile and influencing development decisions positions this role within the broader GTM and Product Operations sphere, requiring a strong understanding of game development lifecycles and player engagement strategies. The hybrid work model with specific onsite days indicates a need for strong time management and collaborative presence.

📈 Primary Responsibilities

• Spearhead the planning, execution, and analysis of user research studies for mobile-first gaming projects, ensuring comprehensive player sentiment and usability assessments.

• Define and maintain a strategic research roadmap, proactively identifying opportunities to leverage research for maximum impact on product evolution and player retention.

• Employ a wide array of qualitative and quantitative research methodologies, including but not limited to: usability testing, appreciation playtesting, balance testing, focus groups, interviews, surveys, heuristic evaluations, card sorting, longitudinal studies, and exploratory research.

• Synthesize insights from qualitative research, survey data, and player telemetry to provide a holistic understanding of player behavior and preferences.

• Translate complex research findings into clear, concise, and actionable recommendations for design and development teams, driving alignment and influencing critical product decisions.

• Partner closely with product managers, designers, engineers, and other stakeholders to define key research questions and ensure research initiatives are strategically aligned with business objectives.

• Offer data-driven design recommendations grounded in research findings, player behavior patterns, and established human-computer interaction principles.

• Actively contribute to the advancement of user research practices within Activision by sharing knowledge, developing new methods, and mentoring junior researchers.

• Occasionally travel to conduct on-site testing sessions or engage directly with development partners to foster strong collaborative relationships.

📝 Enhancement Note: The responsibilities emphasize a blend of strategic planning, hands-on execution, and cross-functional leadership, which are hallmarks of senior operations roles that bridge research and product strategy. The mention of "live ops" and "feature iteration" points to a need for understanding ongoing product management and optimization.

🎓 Skills & Qualifications

Education:

• Bachelor's degree in Computer Science, Statistics, Psychology, Human-Computer Interaction (HCI), Human Factors, or a closely related field is required.

Experience:

• 5–7+ years of dedicated experience conducting applied user research and product evaluation specifically for video games.

• Proven track record of leading research workstreams and effectively managing stakeholder expectations within a game development environment.

• Experience working on free-to-play (F2P) games or with evolving product lifecycles, including live operations, feature iteration, and player retention strategies.

Required Skills:

• Expertise in designing and executing qualitative research methods for game development contexts.

• Proficiency in integrating multiple data sources (qualitative, quantitative, telemetry) to generate cohesive and impactful insights.

• Strong project management and prioritization skills, capable of managing multiple research efforts concurrently.

• Excellent analytical and problem-solving abilities to interpret complex data and derive actionable findings.

• Demonstrated ability to build strong relationships and collaborate effectively with diverse, cross-functional stakeholders.

Preferred Skills:

• Experience conducting research on prototype or early-stage game development projects.

• Experience with user testing for console and PC first-person shooter games.

• Experience mentoring or actively supporting the professional development of other researchers.

• Familiarity with quantitative research methods and study design.

• Familiarity with telemetry methods and relevant tools for analyzing player data.

• Knowledge of data visualization software.

• Functional proficiency in Mandarin, Simplified Chinese, or other relevant spoken and written languages.

📝 Enhancement Note: The emphasis on "free-to-play" and "evolving products" suggests a need for candidates who understand player lifecycle management and continuous improvement, key aspects of GTM and product operations. The requirement for game passion and specific title familiarity points to domain-specific operational knowledge.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• Showcase a comprehensive range of user research projects, demonstrating end-to-end ownership from planning and methodology selection to execution and insight delivery.

• Provide detailed case studies that highlight your ability to integrate qualitative, quantitative, and telemetry data to form robust conclusions.

• Include examples of how your research directly influenced product decisions, improved player experience, and contributed to key performance indicators (KPIs) such as player retention or engagement.

• Demonstrate experience with research for mobile games, particularly free-to-play titles, showcasing an understanding of their unique player behaviors and monetization models.

Process Documentation:

• Detail your approach to designing and executing various research methodologies (e.g., usability testing, playtesting, surveys) within a fast-paced game development environment.

• Illustrate your process for synthesizing diverse data streams into actionable insights and presenting them effectively to cross-functional teams.

• Document your experience in identifying research opportunities proactively and collaborating with stakeholders to define research objectives.

• Showcase your methods for translating research findings into concrete design recommendations and contributing to iterative product improvements.

📝 Enhancement Note: For a Senior User Researcher role, a portfolio is crucial for demonstrating practical application of research skills and impact. The emphasis on data integration and influencing product decisions aligns with the analytical and strategic demands of operations roles.

💵 Compensation & Benefits

Salary Range:

• The U.S. standard base pay range for this role is $92,920 - $171,814 annually.

Benefits:

• Health & Wellness: Comprehensive medical, dental, and vision insurance; Health Savings Account (HSA) or Health Reimbursement Account (HRA); Healthcare Spending Accounts (HCSA); Dependent Care Spending Accounts (DCSA); Mental Health & Wellbeing Programs; Fitness Programs.

• Financial Security: Life and AD&D insurance; Disability insurance; 401(k) with Company match; Tuition reimbursement; Charitable donation matching.

• Time Off & Leave: Paid holidays, vacation, and sick time; Floating holidays; Compassion and bereavement leaves; Parental leave.

• Perks: Free and discounted Activision games; Variety of other voluntary benefit programs including supplemental life & disability, legal services, ID protection, and rental insurance.

• Relocation: Relocation assistance may be provided if the Company requires a geographic move for the position.

Working Hours:

• Standard work week is 40 hours.

• The role requires onsite presence three days per week (Tuesday, Wednesday, Thursday) in the Sherman Oaks, California office. Work arrangements are subject to change at the company's discretion to meet business needs.

📝 Enhancement Note: The salary range is broad, indicating that experience and location will be significant factors. The extensive benefits package highlights Activision's commitment to employee well-being, a common theme in competitive tech and gaming industries that appeal to operations professionals seeking comprehensive support.

🎯 Team & Company Context

🏢 Company Culture

Industry: Interactive Entertainment / Video Games. Activision is a global leader known for developing and publishing some of the most iconic entertainment franchises in the world, including Call of Duty®, Crash Bandicoot™, Tony Hawk’s™ Pro Skater™, and Guitar Hero®.

Company Size: Activision is a large, established company within the gaming industry, implying a structured environment with opportunities for significant impact and career progression.

Founded: Activision has a long-standing legacy in the gaming industry, continually evolving to stay at the forefront of gameplay and technology. This history suggests a culture that values innovation while respecting tradition.

Team Structure:

• The User Research team likely consists of specialized researchers focusing on different platforms and game types, with this role specifically targeting mobile.

• Reporting structure is likely within a broader product development or game design department, with close collaboration across disciplines like product management, design, engineering, and marketing.

Methodology:

• Data-driven decision-making is paramount, with research insights forming a critical component of product strategy.

• A focus on iterative development and continuous improvement, especially for live-service mobile games, requires ongoing research and analysis.

• Emphasis on understanding player sentiment, usability, and engagement to drive player satisfaction and retention.

Company Website: https://careers.activision.com

📝 Enhancement Note: Activision's status as a major player in the gaming industry suggests a fast-paced, performance-driven environment where operations roles play a critical part in ensuring product success and player satisfaction. The emphasis on "iconic brands" and "unrivaled gaming experiences" indicates a culture that values quality and player-centricity.

📈 Career & Growth Analysis

Operations Career Level: This is a Senior-level position, indicating a requirement for significant autonomy, strategic thinking, and the ability to mentor junior staff. The role is expected to lead research initiatives and significantly influence product direction.

Reporting Structure: The Senior User Researcher will likely report to a Lead User Researcher, Research Manager, or a Director within the User Experience or Product Development division. This position will collaborate closely with game directors, producers, and design leads.

Operations Impact: The Senior User Researcher's work directly impacts product strategy, feature development, and player experience for some of the world's most popular mobile games. Their insights are critical for optimizing player engagement, retention, and monetization, thereby contributing directly to revenue generation and brand loyalty.

Growth Opportunities:

• Skill Advancement: Opportunities to deepen expertise in mobile game research, live ops, and player analytics. Potential to expand into quantitative research methods or specialization in specific game genres.

• Leadership Development: Mentoring junior researchers, leading larger research projects, and contributing to the strategic direction of the research team. Potential to move into Lead or Managerial roles.

• Cross-Functional Exposure: Gaining deeper understanding of game design, production, and business operations through close collaboration with various development teams. Potential to transition into product management or GTM strategy roles within the gaming industry.

📝 Enhancement Note: The "Senior" title and expected mentorship responsibilities signify a clear path for career progression within operations and product development, offering opportunities for both technical specialization and leadership growth.

🌐 Work Environment

Office Type: Activision's Sherman Oaks office is a professional, in-person work environment designed to foster collaboration and innovation within the gaming industry.

Office Location(s): The primary location is Sherman Oaks, California, a well-established hub for media and entertainment companies in the Los Angeles area.

Workspace Context:

• The workspace is expected to be collaborative, with opportunities for direct interaction with game developers, designers, and product managers.

• Access to necessary research tools, software, and potentially testing labs or equipment will be provided.

• The environment is likely dynamic and fast-paced, characteristic of game development studios, requiring adaptability and a proactive approach.

Work Schedule: The role requires a hybrid work schedule, with employees expected to be onsite for three specific days per week (Tuesday, Wednesday, and Thursday). This arrangement aims to balance the benefits of in-person collaboration with flexibility.

📝 Enhancement Note: The hybrid model with defined onsite days suggests a company culture that values both collaborative synergy and individual work, typical for established tech and entertainment firms seeking to optimize team dynamics.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: A review of your resume and portfolio to assess qualifications and relevant experience.

• Hiring Manager Interview: Discussion focused on your experience, research philosophy, and strategic approach to user research in gaming.

• Team/Peer Interviews: Sessions with other researchers and cross-functional stakeholders (e.g., designers, producers) to evaluate collaboration skills and technical fit. Expect case studies or scenario-based questions.

• Portfolio Presentation: A dedicated session where you will present selected case studies from your portfolio, demonstrating your research process, insights, and impact. Be prepared to discuss your role, challenges, and outcomes.

• Final Interview: Potentially with senior leadership to discuss overall fit and strategic contribution.

Portfolio Review Tips:

• Curate Strategically: Select 3-4 of your strongest, most relevant projects. Prioritize those showcasing mobile game research, live ops, and direct impact on product decisions.

• Structure Your Narrative: For each project, clearly define the problem, your role and responsibilities, the research methods used, key findings, actionable recommendations, and the impact of your work (quantified where possible).

• Highlight Data Integration: Emphasize how you combined qualitative and quantitative data, including telemetry, to form comprehensive insights.

• Showcase Impact: Clearly articulate how your research influenced design or development, leading to measurable improvements in player experience, engagement, or retention.

• Tailor to Activision: If possible, subtly align your examples with Activision's game genres (e.g., FPS, mobile shooters) and their focus on player satisfaction.

Challenge Preparation:

• Be prepared for potential take-home assignments or live exercises that involve analyzing game data, critiquing game mechanics from a user perspective, or outlining a research plan for a new feature.

• Practice articulating your thought process clearly and concisely, especially when discussing trade-offs and strategic decisions.

• Prepare to discuss your experience with specific research tools and methodologies relevant to game development.

📝 Enhancement Note: The emphasis on a portfolio presentation and potential case studies underscores the practical, results-oriented nature of this role, common in operations-focused positions where demonstrating tangible impact is key.

🛠 Tools & Technology Stack

Primary Tools:

• User Research Platforms: Familiarity with various UX research tools for study design, participant recruitment, and data collection (e.g., UserTesting.com, Qualtrics, SurveyMonkey, Maze, Lookback).

• Game-Specific Tools: Experience with tools and platforms used in game development for playtesting and feedback collection.

• Collaboration Tools: Proficiency in tools like Jira, Confluence, Slack, and Microsoft Teams for project management and cross-functional communication.

Analytics & Reporting:

• Data Analysis Software: Experience with tools for analyzing qualitative data (e.g., Dovetail, NVivo) and quantitative data (e.g., Excel, SPSS, R, Python for statistical analysis).

• Telemetry & Analytics Platforms: Familiarity with game telemetry systems and analytics platforms (e.g., GameAnalytics, Firebase Analytics, custom internal tools) is highly desirable for integrating player data.

• Data Visualization Tools: Ability to use tools like Tableau, Power BI, or Google Data Studio to create clear and compelling dashboards and reports.

CRM & Automation:

• While not a primary CRM role, understanding how player data is managed and how research findings feed into customer lifecycle management (especially for F2P and live ops) is beneficial.

• Familiarity with workflow automation concepts to streamline research processes or data analysis is a plus.

📝 Enhancement Note: The tech stack highlights the need for a researcher who can leverage both specialized UX research tools and broader data analytics and visualization platforms, typical for operations roles that bridge user insights with business metrics.

👥 Team Culture & Values

Operations Values:

• Player-Centricity: A deep commitment to understanding and advocating for the player experience, ensuring that research directly contributes to player satisfaction and engagement.

• Data-Driven Impact: A strong belief in using data and insights to inform strategic decisions, drive product improvements, and measure success.

• Collaboration & Communication: Valuing open communication, teamwork, and the ability to work effectively with diverse, cross-functional teams to achieve shared goals.

• Innovation & Adaptability: Embracing new research methodologies, tools, and approaches to stay ahead in the rapidly evolving gaming industry.

• Passion for Games: A genuine enthusiasm for video games, understanding the player community and the unique dynamics of game development.

Collaboration Style:

• Cross-Functional Integration: Actively engaging with design, product, engineering, and marketing teams to ensure research is integrated throughout the development lifecycle.

• Proactive Partnership: Building strong relationships with stakeholders to understand their needs and proactively identify how research can provide solutions and strategic value.

• Knowledge Sharing: A culture of sharing research findings, best practices, and learnings within the research team and across the wider organization to foster continuous improvement.

📝 Enhancement Note: Activision's emphasis on "iconic brands" and "unrivaled gaming experiences" suggests a culture that prioritizes quality, player engagement, and innovation, all of which are supported by robust operations and research functions.

⚡ Challenges & Growth Opportunities

Challenges:

• Pace of Game Development: Adapting research methodologies and timelines to the fast-paced, iterative nature of game development, especially for live-service mobile titles.

• Balancing Stakeholder Needs: Managing diverse expectations and priorities from various development teams while maintaining research integrity and focus.

• Data Synthesis Complexity: Integrating insights from multiple, often disparate, data sources (qualitative, quantitative, telemetry) into a coherent and actionable narrative.

• Influencing Decisions: Effectively communicating research findings to gain buy-in and drive product changes in a competitive development environment.

Learning & Development Opportunities:

• Specialization: Deepening expertise in mobile-first game research, live operations analysis, player retention strategies, and potentially advanced quantitative methods.

• Industry Exposure: Opportunities to attend industry conferences (e.g., GDC, UXPA) and engage with leading UX researchers and game developers.

• Mentorship & Leadership: Developing leadership skills through mentoring junior researchers and contributing to the strategic direction of the user research function.

• Cross-Disciplinary Learning: Gaining exposure to game design, product management, and marketing operations within the entertainment industry.

📝 Enhancement Note: The challenges outlined are common in senior operations roles that require navigating complex stakeholder environments and driving impact in dynamic industries. The growth opportunities highlight a clear path for professional development within the gaming and operations sectors.

💡 Interview Preparation

Strategy Questions:

• "Describe a time you led a complex research project for a live-service mobile game. What was your approach, what challenges did you face, and what was the ultimate impact on the product?" (Focus on strategic planning, methodology, and outcome.)

• "How do you integrate qualitative insights with quantitative data and telemetry to form a comprehensive understanding of player behavior?" (Demonstrate data integration skills.)

Company & Culture Questions:

• "What aspects of Activision's current game portfolio, particularly Call of Duty Mobile, interest you from a user research perspective?" (Show research and genuine interest.)

• "How do you ensure your research findings are effectively communicated and acted upon by development teams?" (Highlight communication and influencing skills.)

Portfolio Presentation Strategy:

• Storytelling: Frame each case study as a narrative with a clear beginning (problem), middle (process and findings), and end (impact and learnings).

• Visuals: Use compelling visuals (e.g., screenshots, charts, anonymized quotes) to illustrate your points and make your presentation engaging.

• Quantify Impact: Wherever possible, use metrics to demonstrate the tangible results of your research (e.g., "reduced task completion time by X%," "increased player retention by Y%").

• Address Challenges: Be transparent about challenges encountered and how you overcame them, showcasing resilience and problem-solving.

• Call to Action: Conclude by summarizing your key contributions and reiterating your enthusiasm for the role and Activision.

📝 Enhancement Note: The interview preparation advice focuses on demonstrating strategic thinking, practical application of research methodologies, and the ability to influence product decisions, which are critical for senior operations roles.

📌 Application Steps

To apply for this Senior User Researcher position:

• Submit your application through the Activision Careers portal, ensuring all required fields are completed accurately.

• Curate Your Portfolio: Select 3-4 impactful research projects that specifically highlight your experience with mobile games, free-to-play models, live operations, and your ability to drive product decisions. Prepare detailed case studies for each.

• Tailor Your Resume: Emphasize your 5-7+ years of relevant experience, specific methodologies used, and quantifiable achievements in influencing game development and player experience. Integrate keywords from the job description naturally.

• Prepare Your Presentation: Practice delivering your portfolio presentation, focusing on clear storytelling, data integration, and demonstrating the impact of your research. Be ready to discuss your methodology and thought process.

• Research Activision: Familiarize yourself with Activision's key franchises, especially Call of Duty Mobile, and understand their business objectives and player community. Consider how your research skills can directly contribute to their success.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.

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