Senior Product Strategy Manager - Subscriber Growth

📍 Job Overview

Job Title: Senior Product Strategy Manager - Subscriber Growth

Company: Circles

Location: Singapore, Singapore

Job Type: Full time

Category: Product Strategy & Operations / GTM Operations

Date Posted: 2026-09-02

Experience Level: 5-10 years

Remote Status: Hybrid

🚀 Role Summary

• Drive strategic initiatives focused on accelerating subscriber acquisition and retention within the company's SaaS platform for telco operators.

• Develop and execute comprehensive go-to-market (GTM) strategies that enable telco clients to achieve digital transformation and become techcos.

• Analyze market trends, competitive landscapes, and customer needs to identify new growth opportunities for the SaaS offering.

• Collaborate cross-functionally with Product, Engineering, Sales, and Marketing teams to ensure successful product launches and sustained subscriber growth.

• Define and track key performance indicators (KPIs) related to subscriber acquisition, engagement, and lifetime value to measure the effectiveness of strategies.

📝 Enhancement Note: This role is positioned as a Senior Product Strategy Manager focusing on Subscriber Growth, which directly interfaces with Go-to-Market (GTM) operations and revenue operations by driving top-line growth through strategic product positioning and market penetration. The emphasis on SaaS platforms and telco digital transformation suggests a need for understanding complex B2B sales cycles and customer success frameworks within a subscription-based model.

📈 Primary Responsibilities

• Formulate and refine the long-term product strategy for subscriber growth, aligning with the company's overall business objectives and market positioning.

• Design and implement data-driven GTM plans for new product features and enhancements, ensuring successful adoption by telco operators and their end-users.

• Conduct in-depth market research, competitive analysis, and customer segmentation to identify underserved markets and potential growth levers for the SaaS platform.

• Develop compelling value propositions and messaging frameworks that resonate with telco clients undergoing digital transformation.

• Partner with Sales and Marketing to equip them with the necessary tools, insights, and collateral to effectively position and sell the SaaS solution for subscriber growth.

• Define product roadmaps and prioritize initiatives based on their potential impact on subscriber acquisition, retention, and revenue.

• Monitor and analyze key growth metrics, providing regular reports and actionable insights to senior leadership on subscriber performance and GTM strategy effectiveness.

• Identify and evaluate potential partnerships or strategic alliances that can accelerate subscriber growth and market reach.

• Champion the voice of the customer and market insights within product development cycles to ensure solutions are aligned with evolving industry needs.

• Contribute to the operational excellence of the product strategy function by documenting processes, refining reporting mechanisms, and fostering best practices.

📝 Enhancement Note: The responsibilities clearly indicate a strategic role that requires deep involvement in operationalizing growth strategies. This includes not just planning but also executing GTM initiatives, which involves close coordination with sales enablement, marketing campaigns, and product lifecycle management. The focus on telco operators undergoing digital transformation suggests a need for understanding industry-specific challenges and regulatory environments.

🎓 Skills & Qualifications

Education: Bachelor's degree in Business, Marketing, Computer Science, Engineering, or a related field. A Master's degree or MBA is a plus.

Experience: 5-10 years of progressive experience in product management, product strategy, or GTM strategy, with a significant focus on subscriber growth or SaaS-based subscription models.

Required Skills:

• Proven expertise in developing and executing successful product strategies, with a demonstrable track record of driving subscriber growth.

• Strong understanding of SaaS business models, pricing strategies, and customer lifecycle management.

• Experience in the telecommunications industry or with telco-related software platforms is essential.

• Proficiency in market analysis, competitive intelligence, and customer segmentation techniques.

• Demonstrated ability to develop and launch effective go-to-market strategies for technology products.

• Excellent analytical and problem-solving skills, with the ability to translate complex data into actionable insights.

• Strong communication, presentation, and interpersonal skills, with the ability to influence stakeholders at all levels.

• Experience working with cross-functional teams, including Product, Engineering, Sales, and Marketing.

• Familiarity with digital transformation concepts and their application in the telco sector. Preferred Skills:

• Experience with Communication Platform as a Service (CPaaS) or other related B2B SaaS solutions.

• Knowledge of eSIM technology and travel tech solutions.

• Experience in international markets and with global telco operators.

• Familiarity with agile product development methodologies.

• Experience with data visualization tools and advanced analytics platforms.

📝 Enhancement Note: Given the "Senior" title and the focus on strategic growth, a strong quantitative and analytical background is implied. The experience requirement of 5-10 years suggests the candidate should be able to operate with a high degree of autonomy and demonstrate leadership in strategic initiatives, particularly in areas like customer acquisition cost (CAC) optimization and customer lifetime value (CLTV) enhancement.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• Case studies showcasing successful subscriber growth strategies implemented for SaaS products, detailing the problem, solution, execution, and measurable results (e.g., percentage increase in subscribers, ARPU growth).

• Examples of go-to-market plans developed for new product launches or feature enhancements, demonstrating strategic thinking, target audience definition, and channel activation.

• Documentation of market analysis reports or competitive landscapes that informed strategic decisions and product direction.

• Evidence of defining and tracking key performance indicators (KPIs) for subscriber growth and GTM effectiveness, with examples of dashboards or reports created.

• Strategic documents outlining product vision, roadmap prioritization, and value proposition development for B2B SaaS solutions. Process Documentation:

• Examples of process flows for GTM strategy development, from ideation and research to execution and post-launch analysis.

• Methodologies used for customer segmentation and persona development to inform targeted growth strategies.

• Frameworks for evaluating product-market fit and identifying new growth opportunities within the telecommunications sector.

• Documentation of cross-functional collaboration processes with Product, Engineering, Sales, and Marketing teams to ensure alignment on growth objectives.

📝 Enhancement Note: For a Senior Product Strategy role focused on growth, a portfolio demonstrating the ability to translate strategy into tangible business outcomes is crucial. This includes showing how market insights were leveraged to drive subscriber acquisition and how GTM processes were optimized for efficiency and effectiveness. The emphasis on SaaS and telco transformation implies a need to showcase understanding of complex sales cycles and customer success strategies.

💵 Compensation & Benefits

Salary Range: The estimated salary range for a Senior Product Strategy Manager in Singapore with 5-10 years of experience typically falls between SGD 120,000 to SGD 180,000 per annum. This range is based on industry benchmarks for similar roles in Singapore's technology sector, considering the company's focus on SaaS, telecommunications, and growth initiatives. Factors such as specific skills, previous experience, and performance during the interview process can influence the final offer.

Benefits:

• Comprehensive health insurance coverage (medical, dental, vision).

• Performance-based bonuses and stock options.

• Generous paid time off (vacation, sick leave, public holidays).

• Professional development opportunities, including training, conferences, and certifications relevant to product strategy and GTM.

• Hybrid work arrangement offering flexibility between office and remote work.

• Opportunities to work with cutting-edge technology and a global team.

• Access to employee assistance programs and wellness initiatives.

Working Hours: Standard full-time working hours are typically around 40 hours per week, with flexibility offered through the hybrid work arrangement. The role may require occasional work outside of standard hours to accommodate global team collaboration or critical project deadlines.

📝 Enhancement Note: The salary range is an estimation based on available market data for senior product strategy roles in Singapore's technology sector. Actual compensation may vary. The benefits listed are typical for a company of Circles' profile and the tech industry in Singapore, aiming to attract and retain talent in competitive roles.

🎯 Team & Company Context

🏢 Company Culture

Industry: Technology, Telecommunications Software (SaaS), Travel Tech, Communications Platform as a Service (CPaaS). Circles operates at the intersection of these dynamic sectors, leveraging technology to disrupt traditional telco models.

Company Size: While not explicitly stated, Circles operates globally and partners with major telco operators, suggesting a medium to large-sized organization with diverse business units (SaaS, Digital Telco Brand, CPaaS, Travel Tech). This implies a dynamic, fast-paced environment with opportunities for significant impact.

Founded: 2014. Founded with a mission to reimagine the telco industry, Circles has a history of innovation and challenging established norms, fostering a culture of disruption and forward-thinking.

Team Structure:

• The Product Strategy team likely operates as a central function, working closely with dedicated product management teams for each business unit (SaaS, Circles.Life, Aspire, Jetpac).

• This Senior Manager will report into a Head of Product Strategy or a VP of Product, with direct collaboration across GTM functions like Sales Operations, Marketing Operations, and Revenue Operations.

• Cross-functional collaboration is a cornerstone, requiring strong partnerships with Engineering, Design, Data Science, Sales, and Marketing teams to ensure cohesive strategy execution and subscriber growth. Methodology:

• Data-driven decision-making is paramount, utilizing analytics to inform strategy, measure success, and identify areas for optimization in subscriber growth.

• Agile and iterative approaches are likely employed in strategy development and GTM execution, allowing for flexibility and rapid adaptation to market changes.

• A strong emphasis on customer-centricity, ensuring that strategies are aligned with the evolving needs of telco operators and their end-users.

• Focus on operational efficiency and process optimization to scale growth initiatives effectively across different business lines and geographies.

Company Website: https://circles.life/

📝 Enhancement Note: Circles' multi-faceted business model (SaaS platform, direct-to-consumer telco, CPaaS, travel tech) suggests a need for a Senior Product Strategist who can understand and strategize across different market segments and customer types, while maintaining a cohesive vision for subscriber growth, particularly within the SaaS offering. The company's history of challenging the status quo indicates a culture that values innovation and bold thinking.

📈 Career & Growth Analysis

Operations Career Level: This is a Senior-level individual contributor role, focusing on strategic planning and execution within the product and GTM domain. It requires a high degree of autonomy, strategic thinking, and the ability to influence without direct authority. The role is pivotal for driving core business objectives related to subscriber acquisition and revenue growth.

Reporting Structure: The Senior Product Strategy Manager is expected to report to a higher-level product leader, such as a Director or VP of Product Strategy or Growth. They will work closely with peers in Product Management, Marketing, Sales Operations, and Revenue Operations.

Operations Impact: The primary impact of this role is on top-line revenue growth through increased subscriber acquisition and retention. Success will be measured by tangible improvements in subscriber numbers, market share, and customer lifetime value for the SaaS platform. This role directly contributes to the company's ability to scale its SaaS offering and achieve its strategic growth targets.

Growth Opportunities:

• Leadership Advancement: Potential to move into a Director or VP of Product Strategy/Growth role, leading larger teams and broader strategic initiatives.

• Specialization: Deepen expertise in specific areas such as B2B SaaS GTM, telco digital transformation, or subscription analytics.

• Cross-functional Mobility: Opportunities to transition into related leadership roles in Product Management, GTM Operations, or Business Development within Circles' diverse business units.

• International Exposure: Given Circles' global presence, there are opportunities to lead strategies for international markets and collaborate with diverse global teams.

📝 Enhancement Note: The "Senior" title and focus on subscriber growth indicate a role that is critical for the company's expansion. Growth opportunities are likely tied to demonstrating significant impact on revenue and market penetration, with pathways to leadership roles or deeper specialization within the product and GTM functions.

🌐 Work Environment

Office Type: Hybrid work environment, indicating a blend of in-office collaboration and remote flexibility. This suggests a modern approach to work-life balance and team productivity.

Office Location(s): Singapore, Singapore. This location serves as a key hub, likely for regional operations, strategy, and talent acquisition within the Asia-Pacific market.

Workspace Context:

• Collaborative Environment: The hybrid model promotes collaboration through scheduled in-office days, team meetings, and brainstorming sessions, fostering idea exchange and synergy.

• Tools & Technology: Access to a modern technology stack, including collaboration tools, analytics platforms, and CRM systems, essential for data-driven strategy and GTM execution.

• Team Interaction: Opportunities to interact with a diverse, global team of product strategists, marketers, sales professionals, and engineers, facilitating knowledge sharing and cross-cultural understanding.

Work Schedule: Standard full-time schedule with flexibility. While core hours likely exist for team coordination, the hybrid nature allows for adaptation to individual productivity peaks and personal needs, provided strategic objectives and deadlines are met.

📝 Enhancement Note: The hybrid work arrangement in Singapore suggests a company that values employee well-being and embraces modern work practices. For a strategy role, the ability to foster collaboration and leverage technology effectively in both in-office and remote settings will be key to success.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: HR or recruiter call to assess basic qualifications, experience, and cultural fit.

• Hiring Manager Interview: In-depth discussion with the hiring manager to delve into strategic thinking, experience with subscriber growth, GTM execution, and leadership potential. Expect behavioral and situational questions.

• Cross-functional Interview(s): Meetings with key stakeholders from Product, Engineering, Marketing, or Sales to assess collaboration skills, technical understanding, and ability to influence across teams.

• Case Study Presentation: A common step for strategy roles, involving a take-home assignment or live presentation on a strategic challenge related to subscriber growth or GTM for a SaaS product. This will heavily focus on your analytical approach, strategic recommendations, and communication clarity.

• Final Interview: Often with a senior leader (e.g., VP of Product) to finalize assessment of strategic alignment, cultural fit, and overall potential impact.

Portfolio Review Tips:

• Quantify Impact: For each case study, clearly articulate the problem, your specific role and actions, the strategic approach, and the quantifiable results (e.g., % growth in subscribers, revenue impact, market share increase, CAC reduction). Use metrics consistently.

• Showcase Process: Demonstrate your strategic thinking process. This includes how you approached market analysis, customer segmentation, GTM planning, and KPI definition. Visual aids like flowcharts or frameworks are beneficial.

• Tailor to Circles: Research Circles' business units (SaaS platform, Circles.Life, Jetpac, Aspire) and tailor your portfolio examples to showcase relevant experience, especially in telco, SaaS, and digital subscriber growth.

• Clarity and Conciseness: Present your work clearly and concisely. Be prepared to walk through your portfolio items and answer detailed questions about your decision-making and the outcomes.

• Focus on GTM: Since the role is "Subscriber Growth," highlight your experience in developing and executing go-to-market strategies that directly led to user acquisition and retention.

Challenge Preparation:

• Subscriber Growth Scenarios: Prepare for case studies involving driving subscriber growth for a B2B SaaS product in the telco space. Think about strategies for acquisition, onboarding, retention, and expansion.

• Market Entry/Expansion: Be ready to discuss how you would approach entering a new market or launching a new feature designed for subscriber growth.

• Data Analysis & Interpretation: Practice interpreting common growth metrics and formulating strategic recommendations based on data.

• Stakeholder Alignment: Prepare to discuss how you would align different departments (Sales, Marketing, Product, Engineering) around a common subscriber growth strategy.

📝 Enhancement Note: The interview process for a Senior Product Strategy role will heavily emphasize strategic thinking, analytical rigor, and the ability to translate insights into actionable GTM plans that drive measurable subscriber growth. A well-curated portfolio showcasing quantifiable results and a clear strategic process is essential.

🛠 Tools & Technology Stack

Primary Tools:

• CRM: Salesforce, HubSpot, or similar CRM systems for managing customer data, sales pipelines, and understanding customer journeys.

• Product Analytics: Amplitude, Mixpanel, Google Analytics, or similar tools for tracking user behavior, engagement, and conversion funnels.

• Business Intelligence (BI) Tools: Tableau, Power BI, Looker for data visualization, dashboard creation, and in-depth analysis of growth metrics.

• Collaboration & Project Management: Jira, Confluence, Asana, Trello for workflow management, documentation, and cross-functional team coordination.

Analytics & Reporting:

• Spreadsheet Software: Advanced Excel or Google Sheets for detailed data manipulation, modeling, and ad-hoc analysis.

• Data Warehousing/ETL Tools: Familiarity with tools like Snowflake, BigQuery, or ETL processes for data extraction, transformation, and loading.

• Reporting Dashboards: Experience in creating and interpreting dashboards that track key subscriber growth KPIs, GTM performance, and market trends.

CRM & Automation:

• Marketing Automation Platforms: Marketo, Pardot, HubSpot for campaign management, lead nurturing, and customer communication strategies.

• SaaS Subscription Management Platforms: Tools like Zuora, Chargebee, or similar for understanding subscription lifecycles, billing, and revenue recognition.

• Integration Tools: Awareness of how different systems (CRM, analytics, billing) integrate to provide a unified view of the customer and growth metrics.

📝 Enhancement Note: Proficiency in a range of analytics and CRM tools is expected for a role focused on data-driven growth strategies. The ability to leverage these tools to derive insights and inform GTM execution is critical. Familiarity with SaaS subscription management tools is particularly relevant given the role's focus.

👥 Team Culture & Values

Operations Values:

• Data-Driven: Decisions are made based on rigorous analysis and measurable outcomes, with a strong emphasis on KPIs related to subscriber acquisition and retention.

• Customer-Centricity: A deep understanding of telco operator needs and end-consumer behavior drives strategic planning and product development.

• Innovation & Agility: Embracing new ideas, challenging the status quo, and adapting quickly to market changes and technological advancements in the telco and SaaS space.

• Collaboration & Transparency: Fostering an environment where teams work together seamlessly, share insights openly, and support each other to achieve common growth objectives.

• Impact-Oriented: A focus on delivering tangible business results and driving significant subscriber growth and revenue for the company.

Collaboration Style:

• Cross-functional Partnership: Actively engaging with and building strong relationships across Product, Engineering, Sales, Marketing, and Operations teams to ensure cohesive strategy and execution.

• Data-Informed Dialogue: Using data and insights as the foundation for discussions and decision-making, promoting objective and productive conversations.

• Proactive Communication: Maintaining open lines of communication, providing regular updates on strategy progress, and seeking feedback to ensure alignment and address potential roadblocks.

• Strategic Alignment: Ensuring that all collaborative efforts are aligned with the overarching subscriber growth objectives and the company's strategic vision.

📝 Enhancement Note: Circles' culture, as suggested by its disruptive nature in the telco industry, likely values proactivity, innovation, and a results-oriented approach. For this role, demonstrating a collaborative spirit and a data-driven mindset will be key to integrating into the team and driving success.

⚡ Challenges & Growth Opportunities

Challenges:

• Market Saturation & Competition: Navigating a competitive landscape in the telco and SaaS sectors, requiring innovative strategies to differentiate and capture market share.

• Telco Digital Transformation Complexity: Assisting telco operators, which can be legacy-driven organizations, in their complex and often slow digital transformation journeys.

• SaaS Adoption Curve: Ensuring effective adoption and sustained engagement of the SaaS platform by diverse telco clients globally.

• Balancing Strategy and Execution: Translating high-level strategic vision into actionable GTM plans that can be effectively executed by various teams.

• Data Integration & Analysis: Consolidating and analyzing data from disparate sources to gain a holistic view of subscriber behavior and GTM performance.

Learning & Development Opportunities:

• Industry Expertise: Deepen knowledge of the telecommunications industry, digital transformation trends, and emerging technologies like 5G, AI in telco, and advanced connectivity solutions.

• Product Strategy Specialization: Develop advanced skills in subscription revenue optimization, customer lifecycle marketing, and product-led growth strategies for B2B SaaS.

• Leadership Skills: Enhance leadership capabilities through managing strategic initiatives, mentoring junior team members, and influencing senior stakeholders.

• Global Market Dynamics: Gain exposure to diverse international markets and understand the nuances of global telco operations and subscriber growth strategies.

📝 Enhancement Note: The challenges highlight the dynamic and complex nature of the telco and SaaS markets. Successfully navigating these will require a blend of strategic foresight, strong execution capabilities, and continuous learning. The growth opportunities are geared towards developing a well-rounded product and GTM leader.

💡 Interview Preparation

Strategy Questions:

• "Describe a time you developed and executed a product strategy that significantly increased subscriber growth for a SaaS product. What were the key challenges, and how did you overcome them?" (Focus on STAR method, quantify results)

• "How would you approach developing a go-to-market strategy for a new feature aimed at enhancing subscriber retention for a telco operator using our SaaS platform?" (Demonstrate structured thinking, GTM components, KPIs)

• "Imagine our SaaS platform is facing increased competition from new market entrants. What steps would you take to analyze the situation and recommend strategic adjustments to maintain subscriber growth?" (Showcase analytical process, competitive analysis, strategic options) Company & Culture Questions:

• "What excites you about Circles' mission to reimagine the telco industry and our SaaS platform?" (Research company, show genuine interest)

• "How do you approach collaborating with engineering and sales teams to ensure product strategy aligns with development capabilities and market needs?" (Highlight cross-functional collaboration, communication style)

• "Circles operates multiple distinct businesses. How would you ensure your subscriber growth strategies for the SaaS platform are differentiated yet complementary to our other ventures like Circles.Life or Jetpac?" (Demonstrate understanding of the business model, strategic thinking across units) Portfolio Presentation Strategy:

• Narrative Arc: Structure your portfolio presentation around a compelling story for each case study: the challenge, your strategic approach, the execution, and the impact.

• Data Visualization: Use clear charts and graphs to illustrate growth metrics, market trends, and the results of your strategies. Ensure data is easy to understand and interpret.

• Focus on "Why" and "How": Beyond presenting results, explain the rationale behind your strategic decisions and the specific actions you took to achieve them.

• Q&A Readiness: Anticipate questions about your decision-making process, alternative approaches you considered, and how you would adapt your strategies to different scenarios.

• Conciseness: Be mindful of time. Present the most impactful examples and be prepared to go deeper on specific aspects if asked.

📝 Enhancement Note: Interview preparation should focus on demonstrating strategic acumen, GTM expertise, and a data-driven approach to subscriber growth. Case study preparation is critical, as it allows candidates to showcase their problem-solving skills and ability to drive tangible business outcomes.

📌 Application Steps

To apply for this operations position:

• Submit your application through the provided Workday link: https://circles.wd103.myworkdayjobs.com/Circles/job/Singapore/Senior-Product-Strategy-Manager---Subscriber-Growth_R-100449

• Curate Your Portfolio: Select 2-3 of your most impactful projects demonstrating subscriber growth strategies for SaaS products. For each, clearly outline the problem, your strategic approach, the GTM execution, and quantifiable results. Ensure you can articulate the "why" and "how" behind your decisions.

• Tailor Your Resume: Highlight keywords and achievements relevant to product strategy, subscriber growth, GTM, SaaS, and the telecommunications industry. Quantify your accomplishments wherever possible (e.g., "Increased subscriber acquisition by X%," "Launched GTM strategy resulting in Y% revenue growth").

• Prepare for Case Study: Familiarize yourself with common B2B SaaS growth challenges and telco industry trends. Practice structuring your thoughts and presenting strategic recommendations clearly and concisely.

• Research Circles: Understand Circles' business model, its various ventures (SaaS, Circles.Life, Jetpac, Aspire), and its mission to reimagine the telco industry. Be ready to articulate why you are a good fit for their culture and strategic goals.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.