Senior Product Designer (Visual Storytelling & Motion)

📍 Job Overview

Job Title: Senior Product Designer (Visual Storytelling & Motion)

Company: Pulse iD

Location: Sri Lanka (Remote)

Job Type: Full-Time

Category: Product Design / GTM Operations

Date Posted: June 03, 2026

Experience Level: Senior (8+ years)

Remote Status: Fully Remote

🚀 Role Summary

• Owns the end-to-end UI/UX design lifecycle for a complex B2B SaaS platform, encompassing discovery, wireframing, high-fidelity design, and prototyping.

• Develops and maintains a robust Figma design system, ensuring consistency and accelerating design-to-development workflows.

• Crafts compelling visual narratives and animated content to communicate product capabilities, support launches, and drive go-to-market strategies.

• Acts as the primary design partner across Product, Engineering, Marketing, and Sales, bridging technical features with market communication.

• Leverages AI-first methodologies and tools to significantly enhance design productivity and output velocity.

📝 Enhancement Note: This role bridges Product Design with Go-to-Market (GTM) Operations by requiring the designer to translate complex product capabilities into compelling visual stories for marketing and sales. The emphasis on "visual storytelling & motion" and "product communication" indicates a strong GTM component, where design directly supports business objectives beyond just user experience.

📈 Primary Responsibilities

• Product Design Ownership: Lead the discovery, user flow mapping, wireframing, high-fidelity UI design, and prototyping for the Pulse iD platform.

• Design System Management: Build, maintain, and evolve the Figma design system, including components, variants, auto-layout, and design tokens, to ensure design and engineering efficiency.

• Cross-Functional Collaboration: Partner closely with Product Managers and Engineers on designing dashboards, configuration tools, merchant/partner portals, embedded consumer experiences, and retail media surfaces.

• Visual Storytelling & Communication: Translate intricate product narratives and features into visually engaging stories for LinkedIn, social media, and web content.

• Motion Design for Products: Produce short (15-60 second) animated videos to explain products, demonstrate features, support launches, and enhance social storytelling efforts – using motion as a strategic communication tool.

• Marketing & Sales Collateral: Design and produce essential marketing materials such as one-pagers, case studies, whitepapers, sales pitch decks, and website pages.

• AI-Assisted Design: Actively utilize AI tools (e.g., Claude Design, Midjourney) for rapid prototyping, ideation, and image generation to achieve 2-3x design productivity.

• Stakeholder Management: Present and defend design decisions effectively to senior stakeholders, including executives, Product, Engineering, Marketing, and Sales teams.

📝 Enhancement Note: The responsibilities clearly indicate a dual focus on core product design and GTM enablement. The emphasis on "visual storytelling," "product communication," "marketing collaterals," and "sales pitch decks" highlights the need for the designer to contribute directly to the company's market presence and sales enablement efforts, which is a key aspect of GTM operations.

🎓 Skills & Qualifications

Education: Formal education in Design, HCI, or a related field is beneficial but not strictly required, given the emphasis on a strong portfolio and practical experience.

Experience:

• 8+ years of dedicated product design experience, with a strong preference for B2B SaaS environments or experience within regulated industries (Fintech, Banking, Telco).

• Demonstrated success as a sole designer within a small team, managing the entire design process from strategy to execution without direct art direction.

• Proven ability to design for enterprise audiences, including complex data visualization, multi-stakeholder products, and sophisticated dashboards. Required Skills:

• Expert Figma Proficiency: Advanced skills in Figma, including complex component creation, variants, auto-layout, design tokens, prototyping, and Dev Mode for seamless design system management.

• UI/UX Design Strategy: Deep understanding and practical application of UI/UX principles for complex enterprise products and user flows.

• Visual Storytelling: Ability to conceptualize and execute compelling visual narratives that resonate with target audiences.

• Motion Design Fundamentals: Confident capability in creating short-form animated videos from storyboard to final output, utilizing motion as a communication tool.

• AI Design Tool Integration: Active and fluent use of AI tools (Claude, Midjourney, prompt-to-UI, image generation) to enhance design workflows and productivity.

• Enterprise Design Thinking: Experience designing for complex B2B products, understanding multi-stakeholder needs and data-intensive interfaces.

• Typography & Layout: Strong aesthetic sensibility in typography, layout, and visual systems for professional B2B branding.

Preferred Skills:

• Agency or B2B SaaS product design experience.

• Experience with regulated industries such as Fintech, Banking, or Telco.

• Proficiency in motion design tools such as After Effects, Lottie, or Runway.

• Familiarity with Adobe Creative Cloud for specific design tasks.

• Experience in a product-led growth (PLG) environment.

📝 Enhancement Note: The requirement for "supporting evidence of visual storytelling, decks and motion" in the portfolio, alongside "enterprise product thinking" and "AI-first ways of working," strongly suggests that candidates with a track record of directly supporting sales and marketing initiatives through design will be highly valued. This leans into GTM operations, where design plays a crucial role in market positioning and enablement.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• Comprehensive UI/UX Case Studies: Detailed examples showcasing end-to-end product design processes for complex B2B SaaS products, highlighting problem definition, user flows, wireframes, high-fidelity designs, and final outcomes.

• Visual Storytelling Examples: Demonstrations of translating product capabilities into compelling visual narratives for marketing channels (e.g., social media campaigns, website content).

• Animated Video Demonstrations: A collection of short (15-60 second) animated videos that effectively explain product features, support launches, or communicate value propositions.

• Design System Components: Evidence of building and maintaining design systems within Figma, showcasing advanced component usage, variants, and design tokens.

• Marketing & Sales Collateral: Examples of designed one-pagers, case studies, pitch decks, or whitepapers that align with B2B branding standards.

Process Documentation:

• Workflow Design & Optimization: Showcase how you map out and optimize user journeys and internal workflows for design and engineering teams.

• System Implementation Standards: Illustrate your approach to building and maintaining design systems for scalability and efficiency.

• AI Tool Integration Strategy: Describe your methodology for integrating AI tools into the design process to accelerate ideation, prototyping, and asset creation.

• ROI Demonstration: While not explicitly stated, a strong portfolio should implicitly demonstrate the impact of your design work on business outcomes, such as increased user engagement, faster time-to-market, or improved conversion rates through effective GTM collateral.

📝 Enhancement Note: The portfolio requirements are heavily weighted towards demonstrating not just UI/UX skills but also the ability to translate those into market-facing assets and communications. This aligns with GTM operations, where the designer's output directly impacts sales enablement and brand perception. The emphasis on AI tools also points to an expectation of process innovation and efficiency.

💵 Compensation & Benefits

Salary Range: Based on the Senior Product Designer title, 8+ years of experience, and the requirement for advanced skills in Figma, motion design, and AI tools, a competitive salary range for this fully remote role in APAC/GCC (including Sri Lanka) would typically be between $70,000 - $110,000 USD annually. This estimation considers the global nature of remote work for tech roles, the specialized skill set, and the company's focus on AI and fintech.

Benefits:

• Fully Remote Work: Flexibility to work from anywhere within the specified APAC or GCC time zones.

• Comprehensive Health Coverage: Details on health insurance plans, potentially including medical, dental, and vision.

• Paid Time Off: Generous vacation, sick leave, and public holiday allowances.

• Professional Development: Opportunities for learning and growth, including access to courses, workshops, and conferences related to design, AI, and product development.

• Equipment Stipend: Potential allowance for home office setup and necessary equipment.

• Performance Bonuses: Possibility of performance-based bonuses tied to individual and company achievements.

• Stock Options/Equity: In a growing startup, equity options may be offered as part of the compensation package.

Working Hours: Standard full-time hours (approximately 40 hours per week), with flexibility to accommodate time zone differences within APAC/GCC (GMT+3 to GMT+10). The role requires balancing core product design tasks with potentially urgent sales and marketing requests, necessitating strong self-management and prioritization skills.

📝 Enhancement Note: Salary estimation is based on aggregated data for Senior Product Designers in remote roles across similar regions, factoring in specialized skills like motion graphics and AI tool proficiency, and the B2B SaaS/Fintech industry context. Benefits are typical for fully remote tech roles at a growth-stage company, aiming to attract and retain top talent.

🎯 Team & Company Context

🏢 Company Culture

Industry: Pulse iD operates at the intersection of Fintech, Loyalty Programs, Retail Media, and Artificial Intelligence. They provide AI-powered growth and engagement infrastructure for a diverse client base including banks, fintechs, payment providers, telcos, and e-commerce merchants. This positions them in a rapidly evolving and data-intensive sector.

Company Size: As a growing tech company, Pulse iD likely falls into the Small to Medium-sized Business (SMB) or Startup category, with a core team focused on rapid development and market penetration. This means designers often wear multiple hats and have a direct impact on company direction.

Founded: While the founding date isn't provided, the company's description suggests it is a relatively modern venture, likely leveraging recent advancements in AI and data analytics. This implies a culture that is forward-thinking, agile, and embraces innovation.

Team Structure:

• Embedded Design Partner: The Senior Product Designer will be the sole design representative embedded across Product, Engineering, Marketing, and Sales teams. This structure emphasizes close collaboration and direct influence.

• Cross-Functional Collaboration: The role requires seamless integration with product managers, engineers, marketing specialists, sales representatives, and leadership.

• Reporting: Likely reports to a Head of Product, CTO, or a senior executive responsible for GTM strategy, given the dual nature of the role.

Methodology:

• AI-First Approach: A core operational methodology involves leveraging AI tools to enhance productivity and scale design output.

• Data-Driven Decisions: The company's business model is built on reading customer signals and activating offers, suggesting a strong emphasis on data analysis and measurable outcomes in all functions, including design.

• Agile Development: Given the startup/growth-stage context, an agile or iterative approach to product development and design is highly probable.

Company Website: https://pulse-id.breezy.hr (Note: This URL appears to be for the application portal, the actual company website is likely pulseid.com based on domain_derived)

📝 Enhancement Note: The industry context of Fintech and AI implies a fast-paced, data-centric, and innovation-driven environment. For a designer, this means staying abreast of technological advancements and being able to translate complex, often regulated, information into accessible and engaging formats. The "embedded" nature of the role suggests a high degree of autonomy and direct impact.

📈 Career & Growth Analysis

Operations Career Level: This is a Senior-level individual contributor role, requiring significant experience and the ability to operate independently. The "sole designer" aspect means this role is critical for establishing and maintaining design standards within the company. It's a position of high responsibility and visibility.

Reporting Structure: The Senior Product Designer will likely report to a senior leader such as the Head of Product, CTO, or a VP of Marketing/Sales. This structure allows for direct influence on product strategy and GTM execution, with access to executive-level decision-makers.

Operations Impact: The designer's impact is multifaceted:

• Product Excellence: Ensuring the Pulse iD platform is intuitive, user-friendly, and visually polished, directly influencing customer adoption and retention.

• Go-to-Market Effectiveness: Creating compelling visual stories, marketing collateral, and animated content that drives lead generation, supports sales conversations, and strengthens brand perception.

• Efficiency & Scalability: Building and maintaining a design system and leveraging AI tools to enable faster product iterations and marketing campaign deployment.

Growth Opportunities:

• Leadership in Design: As the primary designer, there's an opportunity to shape the future design function, potentially leading to building and managing a design team as the company scales.

• Specialization in AI Design: Deepen expertise in AI-assisted design workflows, becoming a leader in leveraging new technologies for creative output.

• Strategic GTM Contribution: Further develop skills in product marketing and sales enablement through close collaboration with GTM teams, potentially transitioning into a Product Marketing or GTM Operations role with a design focus.

• Industry Expertise: Gain deep knowledge in Fintech, Loyalty, and Retail Media, becoming a sought-after specialist in these domains.

📝 Enhancement Note: The significant emphasis on GTM responsibilities (visual storytelling, marketing collateral, sales decks) for a Senior Product Designer suggests a career path that can diverge into product marketing or GTM operations, beyond traditional product design leadership. The "AI-first" mandate also presents an opportunity to become a leader in a cutting-edge design methodology.

🌐 Work Environment

Office Type: Fully Remote. This signifies a distributed workforce, emphasizing asynchronous communication and self-management.

Office Location(s): Candidates are welcome from anywhere in APAC or the GCC, with specific time zone alignment preferred (GMT+3 to GMT+10). This broad geographic reach allows for access to a diverse talent pool.

Workspace Context:

• Asynchronous Communication: Reliance on tools like Slack, email, and project management software for communication and collaboration, requiring clear written communication and documentation.

• Digital Tooling: The primary workspace will be digital, centered around Figma, AI tools, and potentially Adobe Creative Suite. Access to reliable internet and a suitable home office setup is crucial.

• Cross-Functional Interaction: While remote, the role demands frequent interaction with various departments, fostering a collaborative yet distributed team dynamic. The designer will be a key touchpoint for design-related queries from across the organization.

Work Schedule: While full-time, the remote and distributed nature of the team allows for a degree of flexibility. However, the need to collaborate with teams across different time zones and respond to urgent sales/marketing needs requires careful time management and availability during core overlap hours.

📝 Enhancement Note: The fully remote nature necessitates strong self-discipline, excellent written communication, and proficiency with digital collaboration tools. The broad geographic scope for candidates means that building team cohesion and ensuring consistent understanding across diverse time zones will be a key aspect of the work environment.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Application Review: Screening of CV, portfolio link, and the required short note on AI tool usage.

• Portfolio Deep Dive: A session with a hiring manager or design lead to walk through key case studies, focusing on UI/UX process, visual storytelling examples, and motion design work. Expect questions about design decisions, problem-solving, and impact.

• Skills & Collaboration Interview: An interview assessing proficiency in Figma, motion design, AI tool integration, and the ability to collaborate effectively with cross-functional teams (Product, Engineering, Marketing, Sales). This may include a technical assessment or a design challenge.

• Cultural Fit & Strategy Discussion: A conversation with senior leadership (potentially CEO or Head of Product) to discuss your working style, approach to challenges, understanding of the company's mission, and how you envision contributing to their GTM strategy through design.

• Final Offer: Extension of an offer based on the collective assessment.

Portfolio Review Tips:

• Lead with UI/UX, Showcase GTM: Ensure your portfolio prominently features robust UI/UX case studies, but dedicate significant space to your visual storytelling, animated videos, and marketing collateral examples.

• Structure for Impact: For each case study, clearly articulate the problem, your role, the process, the solutions, and the measurable outcomes or impact. For GTM assets, focus on how they supported a specific objective (e.g., launch support, lead generation).

• Highlight AI Integration: Explicitly detail how you used AI tools in your workflow, the benefits achieved (speed, creativity), and your evolving approach to these technologies.

• Motion as a Tool: For animated videos, explain the strategic purpose behind each piece – what message was it designed to convey, and to whom?

• Professional Presentation: Ensure your portfolio is clean, well-organized, and easy to navigate. Use high-quality visuals and concise, clear descriptions.

Challenge Preparation:

• Design System Challenge: Be prepared to discuss how you would build or extend a design system in Figma, focusing on component structure, variants, tokens, and maintainability.

• Visual Storytelling Exercise: You might be asked to conceptualize a visual story or a short animation for a hypothetical product feature, demonstrating your ability to translate technical concepts into engaging narratives.

• AI Tool Application: Be ready to discuss practical applications of AI tools in your design process and how you approach