Senior Product Designer (UX/UI)

📍 Job Overview

Job Title: Senior Product Designer (UX/UI)

Company: CP Axtra

Location: Nawamin Road, Bangkok, Thailand

Job Type: FULL_TIME

Category: Product Design / User Experience Operations

Date Posted: 2026-08-19

Experience Level: 5-10 Years

Remote Status: Hybrid

🚀 Role Summary

• Design and deliver exceptional user experiences for internal operational systems, focusing on warehouse and fulfillment environments.

• Drive user-centered design processes from research and ideation through to high-fidelity prototyping and implementation.

• Collaborate closely with cross-functional agile teams to ensure design feasibility and accurate execution, while meticulously tracking user experience metrics.

• Develop and maintain a strong portfolio showcasing a comprehensive understanding of the end-to-end design process, from initial user insights to polished UI.

📝 Enhancement Note: This role is positioned within an operational context, focusing on internal tools rather than external customer-facing products. The emphasis on "operational systems used inside our warehouse and fulfillment environments" indicates a need for designers who can translate complex operational workflows into intuitive and efficient user interfaces, directly impacting logistical efficiency and employee productivity. The "Hybrid" work arrangement suggests a need for strong remote collaboration skills coupled with periodic on-site engagement.

📈 Primary Responsibilities

• Lead user research initiatives to uncover critical insights, define robust user personas, and map comprehensive user journeys for warehouse and fulfillment operations.

• Conceptualize, design, and prototype innovative product features and user interfaces, creating storyboards, detailed interaction flows, and wireframes to effectively communicate design solutions.

• Develop visually compelling and branded digital experiences that maintain consistency across various platforms, devices, and channels, adhering to company and product brand standards.

• Conduct iterative concept and usability testing to validate design solutions, gather feedback, and drive continuous improvement of user experiences.

• Actively participate in agile team ceremonies, collaborating with product managers and engineers to ensure design feasibility, technical accuracy, and timely implementation of UX/UI improvements.

• Monitor and analyze user experience metrics, including analytics data, to report on the success of design implementations and identify areas for further optimization.

• Contribute to the development and maintenance of design systems to ensure scalability and consistency across all operational platforms.

📝 Enhancement Note: The responsibilities highlight a deep dive into operational workflows. Candidates should be prepared to demonstrate how they've designed for complex, task-oriented environments where efficiency and accuracy are paramount. The emphasis on "system-level thinking" and "enterprise-scale platforms" suggests a need to design for robustness and scalability within a larger operational ecosystem.

🎓 Skills & Qualifications

Education: Bachelor’s degree in Design, Human-Computer Interaction, or a related field (or equivalent practical experience).

Experience: Minimum of 6 years of dedicated UX/UI design experience, with a strong preference for experience in product-focused environments and internal operational systems.

Required Skills:

• Demonstrated expertise in UX/UI design principles and best practices, with a proven ability to deliver end-to-end design solutions.

• Strong proficiency in Figma (preferred), Sketch, or similar industry-standard design and prototyping tools.

• Proven experience conducting user research, including qualitative and quantitative methods, to inform design decisions.

• Skilled in creating wireframes, high-fidelity prototypes, and detailed interaction designs that clearly articulate complex user flows.

• Solid understanding of information architecture and the ability to organize complex information intuitively.

• Experience with usability testing and the ability to synthesize feedback for iterative design improvements.

• Excellent communication skills, with the ability to articulate design rationale and advocate for user needs to diverse audiences, including non-designers.

• Strong problem-solving skills and a capacity for system-level thinking to address complex operational challenges.

• Visual design skills to create compelling, branded, and practical user interfaces.

• Experience working within Agile product development settings, collaborating effectively with cross-functional teams. Preferred Skills:

• Experience designing for e-commerce, fintech, or enterprise-scale platforms.

• Familiarity with working with design systems that consistently scale across multiple platforms.

• Experience planning and conducting user research at various stages of the design process.

• Hands-on experience designing consumer applications for desktop, web, and mobile interfaces.

• Familiarity with tracking and reporting on user experience metrics and analytics.

📝 Enhancement Note: The "6+ years" requirement, coupled with the "Senior" title, indicates a need for a candidate who can operate with a high degree of autonomy, mentor junior designers, and influence product strategy. The emphasis on Figma is a strong signal, and candidates should highlight their advanced proficiency. The bonus experience in e-commerce, fintech, or enterprise platforms suggests the company operates within or interacts with these domains, requiring designers to be adaptable to different industry-specific user needs and compliance requirements.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• Showcase a minimum of 3-5 end-to-end product design projects, clearly detailing your role and contributions.

• For each project, demonstrate the full design lifecycle: problem definition, user research insights, ideation, wireframing, prototyping, UI design, and usability testing outcomes.

• Highlight your process for translating complex operational requirements into user-friendly interfaces, emphasizing efficiency gains and error reduction.

• Include examples of how you've used analytics and user feedback to iterate and improve designs.

• Provide clear visuals of wireframes, user flows, prototypes, and final high-fidelity UI designs. Process Documentation:

• Detail your approach to user research methodologies, including planning, execution, and synthesis of findings.

• Explain your process for creating and iterating on wireframes and prototypes to test concepts and gather feedback.

• Describe how you collaborate with agile teams (product managers, engineers) throughout the design and development process.

• Illustrate your methods for ensuring design consistency and scalability, referencing experience with design systems if applicable.

• Showcase how you measure and report on the success of UX/UI improvements, including the use of analytics and UX metrics.

📝 Enhancement Note: For a Senior Product Designer role, the portfolio is paramount. It should not only display aesthetic capabilities but also a robust understanding of design thinking, user empathy, and the ability to solve complex problems within operational constraints. Candidates should be prepared to walk through their portfolio, articulating their design decisions, the challenges faced, and the impact of their work, particularly in terms of improving operational efficiency and user satisfaction.

💵 Compensation & Benefits

Salary Range: Based on the role's seniority, location in Bangkok, Thailand, and the hybrid work arrangement, a competitive salary range for a Senior Product Designer (UX/UI) with 6+ years of experience typically falls between THB 90,000 - THB 150,000 per month. This estimate is derived from industry benchmarks for senior design roles in major Southeast Asian tech hubs, considering the cost of living in Bangkok and the demand for specialized UX/UI talent.

Benefits:

• Diverse Workplace: Opportunities to collaborate with a globally diverse team, fostering cross-cultural understanding and innovation.

• Growth Opportunity: Clear pathways for professional development and advancement within the organization.

• Career Path: Structured support for career progression, including potential for leadership roles and specialization.

• Health and Wellness: Comprehensive health insurance and wellness programs to support employee well-being.

• Professional Development: Access to training, workshops, and conferences to enhance skills and knowledge in UX/UI design and related fields.

Working Hours: Standard full-time working hours are approximately 40 hours per week, with a hybrid arrangement allowing for flexibility between remote and in-office work. Specific on-site days will be determined by team needs and project requirements.

📝 Enhancement Note: The salary range is an estimate for Bangkok, Thailand, reflecting the seniority and specialized skills required. It's crucial for candidates to research local market rates and consider their own experience and expectations. The inclusion of "Diverse Workplace," "Growth Opportunity," and "Career Path" as explicit benefits underscores CP Axtra's commitment to employee development and an inclusive work environment, which are attractive factors for senior-level talent.

🎯 Team & Company Context

🏢 Company Culture

Industry: The company operates within the logistics and supply chain sector, likely with a focus on warehouse and fulfillment operations. This context implies a need for designers who understand the intricacies of operational efficiency, task management, and the importance of reliable, intuitive systems in a fast-paced environment.

Company Size: CP Axtra is likely a mid-sized to large enterprise given its presence in multiple locations and the scope of its operations. This size suggests a structured environment with opportunities for impact, but also a need for navigating established processes and collaborating across departments.

Founded: Information not directly provided, but the company's operational focus suggests it's an established entity within the logistics or retail sector, potentially part of a larger conglomerate.

Team Structure:

• The design team is likely part of a larger Product or Technology department.

• It will collaborate closely with Product Management, Engineering, and Operations teams.

• A Senior Product Designer is expected to work autonomously on projects, potentially mentoring junior designers or leading specific design initiatives. Methodology:

• The team operates within an Agile product development framework, requiring adaptability and close collaboration.

• Design decisions are expected to be data-driven, informed by user research, analytics, and usability testing.

• Emphasis is placed on creating user-centered solutions that directly improve operational efficiency and user satisfaction within the warehouse and fulfillment environments.

Company Website: www.cpaxtra.com (inferred from domain_derived)

📝 Enhancement Note: The company's focus on "warehouse and fulfillment environments" is a critical differentiator. This isn't a typical consumer app design role; it's about optimizing internal workflows. Designers will need to demonstrate an understanding of operational constraints, worker efficiency, and potentially the integration of technology with physical processes. The "non-hierarchical and agile environment" suggests a culture that values initiative, direct communication, and rapid iteration.

📈 Career & Growth Analysis

Operations Career Level: This is a Senior Product Designer role, indicating a need for demonstrated expertise and the ability to lead design efforts. The designer will be expected to handle complex projects independently, contribute to design strategy, and potentially guide the work of others. This level implies a significant impact on the efficiency and usability of critical operational tools.

Reporting Structure: The Senior Product Designer will likely report to a Design Lead, Head of Product, or a Director of Operations/Technology. They will work closely with Product Managers and Engineering teams, acting as a key liaison for UX/UI considerations.

Operations Impact: The role has a direct impact on operational efficiency, employee productivity, and the smooth functioning of warehouse and fulfillment processes. Well-designed systems can reduce errors, speed up tasks, improve user satisfaction for internal staff, and ultimately contribute to the company's overall logistical performance and profitability.

Growth Opportunities:

• Specialization: Opportunity to become a subject matter expert in designing for complex operational workflows within the logistics industry.

• Leadership: Potential to move into a Lead Product Designer role, managing a small team or overseeing larger design initiatives.

• Skill Expansion: Development in areas such as design operations, UX strategy, and advanced user research techniques.

• Cross-functional Exposure: Gaining deeper understanding of logistics, supply chain management, and enterprise software development.

📝 Enhancement Note: The growth opportunities are tied to developing expertise within a specific, high-impact operational domain. Candidates should express interest in understanding the "why" behind operational processes and how design can optimize them, rather than just focusing on aesthetics. The "career path" benefit suggests a structured approach to advancement, which senior candidates will want to explore during interviews.

🌐 Work Environment

Office Type: The role is described as Hybrid, indicating a blend of remote work and on-site presence at the Nawamin Road, Bangkok office. This suggests a need for strong self-management and remote collaboration skills, alongside the ability to engage effectively in person for team meetings, workshops, and brainstorming sessions.

Office Location(s): The primary office location is Nawamin Road, Bangkok, Thailand. This is a specific urban area, and candidates should consider commute times and local amenities.

Workspace Context:

• Collaborative Environment: Expect to work closely with product managers, engineers, and operations stakeholders in a dynamic, agile setting.

• Tools & Technology: Access to industry-standard design software (Figma, Sketch) and collaboration tools will be provided to facilitate both remote and in-office work.

• Operations Focus: The workspace will be geared towards supporting the design and development of operational systems, likely involving discussions and feedback loops with end-users from warehouse and fulfillment teams.

Work Schedule: A standard 40-hour work week is expected, with flexibility inherent in the hybrid model. Specific in-office days may be scheduled to align with team needs and project milestones, allowing for focused design work both remotely and collaboratively on-site.

📝 Enhancement Note: For a hybrid role, candidates should be prepared to discuss their strategies for effective remote work, including communication, time management, and maintaining team connection. They should also express enthusiasm for on-site collaboration, highlighting how they leverage in-person time for brainstorming, problem-solving, and building relationships.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: A recruiter or hiring manager will review applications and portfolios to assess basic qualifications and alignment with the role.

• Portfolio Presentation: Candidates will likely be asked to present their portfolio, walking through 1-2 key projects that demonstrate their end-to-end design process, problem-solving skills, and impact on user experience and operational efficiency.

• Technical/Design Interview: This may involve a design challenge or a discussion about specific design methodologies, tools (e.g., Figma), and approaches to user research and usability testing.

• Team/Stakeholder Interviews: Meetings with product managers, engineers, and potentially operations leads to assess collaboration style, communication skills, and cultural fit.

• Final Interview: A discussion with senior leadership to evaluate strategic thinking, leadership potential, and overall fit with the company.

Portfolio Review Tips:

• Showcase Operational Impact: Prioritize projects that demonstrate how your design solutions have improved efficiency, reduced errors, or enhanced user satisfaction in complex environments.

• Detail Your Process: Clearly articulate your design thinking, research methodologies, and iterative design process for each case study. Use visuals like user journey maps, wireframes, and prototypes to illustrate your steps.

• Highlight Collaboration: Explain how you worked with cross-functional teams (engineers, PMs, operations) and incorporated their feedback.

• Quantify Results: Whenever possible, use data and metrics to demonstrate the success of your designs (e.g., "reduced task completion time by X%", "decreased error rates by Y%").

• Tailor to the Role: Emphasize experience with internal tools, operational systems, or enterprise platforms if you have it.

Challenge Preparation:

• Be prepared for a design challenge that may involve analyzing a complex operational scenario and proposing a UX/UI solution.

• Practice articulating your design decisions clearly and concisely, justifying your choices based on user needs and business goals.

• Think about how you would approach user research and testing for an internal operational tool.

• Consider how you would integrate your design with existing systems and workflows.

📝 Enhancement Note: The emphasis on "internal operational systems" means candidates should prepare portfolio examples that specifically address task-oriented design, efficiency improvements, and the challenges of designing for users whose primary focus is completing operational tasks quickly and accurately, rather than browsing or entertainment. The interview process will likely probe for an understanding of how design impacts business operations directly.

🛠 Tools & Technology Stack

Primary Tools:

• Figma: Expected to be the primary tool for wireframing, prototyping, and UI design. Proficiency in advanced features, collaboration, and component management is key.

• Sketch: A strong alternative or complementary tool for UX/UI design.

• Prototyping Tools: Beyond Figma, experience with tools like InVision, Axure, or Adobe XD for creating interactive prototypes may be beneficial.

Analytics & Reporting:

• User Experience Metrics Tracking: Familiarity with tools and methodologies for tracking user behavior, task completion rates, error rates, and user satisfaction. This could involve tools integrated into the product or separate analytics platforms.

• Data Analysis Tools: Ability to interpret data from user research, surveys, and product analytics to inform design decisions.

CRM & Automation:

• While not directly a CRM role, an understanding of how design impacts broader operational workflows, which may involve CRM or ERP systems, could be advantageous. Familiarity with how user interfaces interact with backend systems and data flows is important.

• Design System Management Tools: Experience with tools or platforms used to manage and scale design systems.

📝 Enhancement Note: The explicit mention of Figma as preferred indicates this should be a core focus for candidates. They should be ready to discuss their mastery of its features for collaboration, component libraries, and creating interactive prototypes. Awareness of how design tools integrate with development workflows and potentially backend operational systems is also crucial for this role.

👥 Team Culture & Values

Operations Values:

• User-Centricity: A deep commitment to understanding and advocating for the needs of internal users (warehouse and fulfillment staff) to create intuitive and efficient systems.

• Data-Driven Decisions: Valuing insights derived from user research, analytics, and usability testing to inform design choices and measure impact.

• Collaboration: Fostering a team environment where open communication and cross-functional teamwork are essential for successful product development.

• Efficiency & Optimization: A drive to continuously improve processes and systems, aiming for streamlined workflows and reduced operational friction through thoughtful design.

• Innovation: Encouraging creative problem-solving and the exploration of new design approaches to tackle complex operational challenges.

Collaboration Style:

• Agile & Iterative: Working in short cycles, with frequent feedback loops and a willingness to adapt designs based on new information or changing requirements.

• Cross-functional Partnership: Engaging closely with product managers, engineers, and operations stakeholders to ensure designs are technically feasible, meet business needs, and are well-understood by all parties.

• Transparent Communication: Openly sharing design progress, rationale, and challenges to build trust and alignment across teams.

• Feedback-Oriented: Actively seeking and providing constructive feedback within the design team and with collaborators to elevate the quality of work.

📝 Enhancement Note: The company's values are likely aligned with operational excellence, emphasizing efficiency, data, and collaboration. Candidates should demonstrate how their personal work style and values resonate with these principles, particularly their approach to solving problems for operational users and their ability to work effectively within an agile, cross-functional team structure.

⚡ Challenges & Growth Opportunities

Challenges:

• Designing for Operational Complexity: Translating intricate warehouse and fulfillment workflows into simple, intuitive user interfaces requires deep understanding and creative problem-solving.

• Balancing User Needs with System Constraints: Ensuring designs are not only user-friendly but also technically feasible and integrated seamlessly with existing operational infrastructure.

• Driving Adoption of New Tools/Features: Effectively communicating the value and usability of new designs to internal users to ensure successful adoption and minimize disruption.

• Measuring Impact in Operational Settings: Quantifying the direct impact of UX/UI improvements on operational metrics like efficiency, accuracy, and employee satisfaction can be challenging but crucial.

Learning & Development Opportunities:

• Deep Dive into Logistics Operations: Gaining specialized knowledge of warehouse management, supply chain processes, and fulfillment center operations.

• Advanced UX Strategy: Developing skills in strategic UX planning, roadmap input, and influencing product direction at a higher level.

• Design Operations: Learning about best practices in managing design systems, team workflows, and design tool adoption at scale.

• Mentorship: Opportunities to mentor junior designers and contribute to the growth of the design team.

📝 Enhancement Note: Candidates should be prepared to discuss how they approach challenges like these, demonstrating resilience, adaptability, and a proactive problem-solving mindset. The growth opportunities highlight a chance to build significant expertise in a specialized area of UX design.

💡 Interview Preparation

Strategy Questions:

• "Describe a time you had to design for a complex operational workflow. What were the challenges, and how did your design solution address them?" (Prepare a case study from your portfolio focusing on process optimization.)

• "How do you balance user needs with technical constraints and business requirements when designing for enterprise systems?" (Discuss your iterative process and collaboration techniques.)

• "How would you approach researching the needs of warehouse or fulfillment staff, considering their typical work environment and priorities?" (Detail your user research methodology and empathy-building strategies.) Company & Culture Questions:

• "What interests you about designing for internal operational systems, as opposed to consumer-facing products?" (Showcase your understanding of the unique challenges and rewards of operational UX.)

• "How do you contribute to a collaborative and agile team environment?" (Provide examples of your teamwork and communication style.)

• "How do you ensure your designs align with company brand standards and contribute to operational efficiency?" (Discuss your approach to consistency and impact measurement.) Portfolio Presentation Strategy:

• Storytelling: Frame your portfolio projects as narratives, highlighting the problem, your journey, your contributions, and the successful outcome.

• Visual Clarity: Use high-quality visuals of wireframes, user flows, prototypes, and final UI screens. Ensure they are easy to understand and navigate.

• Focus on Process: Emphasize your design thinking and methodology – how you arrived at your solutions is as important as the solutions themselves.

• Quantify Impact: Wherever possible, present metrics that demonstrate the positive impact of your designs on user experience and operational efficiency.

• Prepare for Questions: Anticipate questions about your design choices, trade-offs, and how you handled challenges.

📝 Enhancement Note: Preparation should focus on demonstrating a deep understanding of operational UX principles and the ability to apply them to CP Axtra's specific context. Candidates should be ready to articulate their design rationale with confidence and showcase projects that highlight their problem-solving skills in complex, task-oriented environments.

📌 Application Steps

To apply for this Senior Product Designer (UX/UI) position:

• Submit your application through the provided link on Workable.

• Curate Your Portfolio: Select 2-3 of your strongest projects that best demonstrate your end-to-end design process, particularly those involving complex systems, operational workflows, or enterprise-level applications. Ensure each project clearly outlines the problem, your role, your process, and the measurable outcomes.

• Tailor Your Resume: Highlight keywords and experiences directly relevant to UX/UI design, user research, Figma proficiency, agile methodologies, and any experience with operational systems, e-commerce, or fintech. Quantify achievements where possible.

• Prepare Your Presentation: Practice walking through your selected portfolio projects. Be ready to articulate your design decisions, the challenges you faced, and the impact of your work. Prepare specific examples of how you collaborate with cross-functional teams.

• Research CP Axtra: Understand the company's business (logistics, fulfillment), its likely operational challenges, and its stated values. Consider how your design philosophy aligns with their goals.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.