Senior Product Designer- UX/UI

📍 Job Overview

Job Title: Senior Product Designer - UX/UI

Company: 2am.tech (Client Company)

Location: Tel Aviv, Israel

Job Type: FULL_TIME

Category: Product Design (UX/UI Focus)

Date Posted: 2026-07-30

Experience Level: 5-10 Years

Remote Status: On-site

🚀 Role Summary

• Spearhead the end-to-end design of critical user journeys within a high-volume consumer platform, focusing on onboarding, discovery, engagement, and monetization strategies.

• Lead both User Experience (UX) and User Interface (UI) design efforts, encompassing information architecture, interaction patterns, conversion flows, and visual design principles.

• Drive product growth through the establishment and championing of a scalable, high-quality design system across the entire platform.

• Re-architect and optimize existing user experiences to enhance intuition, efficiency, and commercial effectiveness.

• Collaborate closely with product management and engineering teams to translate insights and concepts into impactful product implementations.

📝 Enhancement Note: This role is positioned as a Senior Product Designer, implying a significant level of autonomy, strategic input, and ownership over key product areas. The emphasis on "rebuilding existing experiences" and "owning core user journeys" suggests a need for a designer who can not only execute but also strategize and influence product direction. The user base (200,000+ active users and 30,000 creators) indicates a need for designs scalable to a large audience.

📈 Primary Responsibilities

• End-to-End User Journey Design: Take full ownership of designing and iterating on core user journeys, including user onboarding, content discovery, feed engagement, subscription sign-ups, and paywall experiences.

• UX/UI Leadership: Drive the complete design process from user flows, interaction logic, and information architecture to high-fidelity visual design and overall interface quality.

• Conversion & Engagement Optimization: Design product experiences specifically aimed at increasing user activation, retention, subscription rates, and repeat engagement within a fast-paced consumer environment.

• Design System Development & Governance: Create, maintain, and champion a robust and scalable design system to ensure consistency, efficiency, and a high standard of visual and interactive design across the platform.

• Strategic Redesign Initiatives: Proactively identify opportunities for improvement in existing user flows and lead the redesign process to deliver intuitive, efficient, and best-in-class product experiences.

• Cross-functional Collaboration: Work in close partnership with Product Managers and Engineers, fostering a collaborative environment to ensure rapid and effective translation of design concepts into production-ready features.

• Data-Informed Decision Making: Utilize user data, behavioral analytics, and A/B testing insights to inform design decisions, prioritizing measurable user and business outcomes.

📝 Enhancement Note: The responsibilities highlight a strong focus on commercial outcomes (conversion, monetization) and user engagement, which are critical for a subscription-based creator platform. The emphasis on "rebuilding existing experiences" suggests a need for a designer comfortable with auditing and improving established product areas, not just creating from scratch.

🎓 Skills & Qualifications

Education: Bachelor's degree in Design, HCI, Computer Science, or a related field, or equivalent practical experience.

Experience: Minimum of 5-10 years of professional experience in product design, with a significant focus on digital consumer products.

Required Skills:

• UX Design Expertise: Proven ability to conduct user research, define user needs, and translate them into intuitive user flows and interaction models.

• UI Design Excellence: Strong command of visual design principles, typography, color theory, and layout, with the ability to create high-fidelity mockups and prototypes.

• Information Architecture: Skill in organizing and structuring content and features in a clear, logical, and user-friendly manner.

• Interaction Design: Experience in defining interactive elements, microinteractions, and user feedback mechanisms to enhance usability and engagement.

• Design Systems: Demonstrated experience in creating, implementing, and maintaining design systems for scalability and consistency across complex products.

• User Flow Mapping: Proficiency in mapping out complex user journeys and identifying key touchpoints for optimization.

• Conversion Optimization: Understanding of principles and techniques for designing experiences that drive user conversion and monetization.

• Prototyping Tools: Mastery of industry-standard design and prototyping tools (e.g., Figma, Sketch, Adobe XD).

• Data-Driven Design: Ability to leverage product analytics and user behavior data to inform and validate design decisions.

• Stakeholder Collaboration: Excellent communication and collaboration skills, with a track record of working effectively with product managers, engineers, and other stakeholders.

• Consumer Product Design: Substantial experience designing for large-scale consumer-facing products, ideally in social networks, creator platforms, or similar engagement-driven environments.

• Commercial Acumen: A design mindset that is commercially aware, focusing on delivering measurable business outcomes and ROI.

Preferred Skills:

• Experience designing subscription models, paywalls, or membership journeys.

• Familiarity with creator economy platforms, marketplaces, or social products.

• Experience designing for real-time applications or high-volume transactional systems.

• Exposure to A/B testing methodologies, experimentation frameworks, and product analytics tools (e.g., Amplitude, Mixpanel, Google Analytics).

• Experience with mobile-first design principles and responsive design techniques.

📝 Enhancement Note: The "5-10 years" experience level for a "Senior" title is standard. The emphasis on "shipped work on large-scale consumer products" and specific industries (social networks, iGaming) points to a need for designers who have navigated complex user bases and engagement loops in competitive markets. The "commercial awareness" and "outcome-oriented" mindset are key differentiators for senior roles aiming to impact business metrics.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• Comprehensive Case Studies: Showcase 3-5 in-depth case studies detailing your design process from problem identification to shipped solution.

• UX/UI Integration: Clearly demonstrate your dual expertise in both UX strategy (user research, flows, IA) and UI execution (visual design, interaction details, high-fidelity mockups).

• Consumer Product Focus: Highlight projects specifically focused on large-scale consumer platforms, emphasizing user engagement, retention, or conversion.

• Problem/Solution Framing: Articulate the business or user problem, your design approach, key decisions made, and the resulting impact.

• Design System Contribution: If applicable, showcase your involvement in creating or contributing to a design system, demonstrating its application and benefits.

• Shipped Product Evidence: Provide direct links or clear references to launched products or features you have significantly contributed to.

Process Documentation:

• User-Centric Design Process: Detail your systematic approach to understanding user needs, conducting research, and validating design solutions at various stages.

• Iterative Design & Feedback Loops: Illustrate how you incorporate feedback from stakeholders, user testing, and product analytics into an iterative design process.

• Cross-functional Workflow: Describe your typical collaboration process with Product Managers and Engineers, from initial concept to final implementation.

• Design System Implementation: Explain how you would integrate and evolve a design system within a product development lifecycle.

📝 Enhancement Note: For a senior product designer role, the portfolio is paramount. It needs to demonstrate not just aesthetic skill but a strategic, data-informed, and collaborative approach to problem-solving that aligns with business objectives. The emphasis on "shipped work" and "commercial effectiveness" means case studies should quantify impact where possible.

💵 Compensation & Benefits

Salary Range: Given the Senior Product Designer title, 5-10 years of experience, and location in Tel Aviv, a competitive salary range is expected. Based on industry benchmarks for senior UX/UI designers in technology hubs like Tel Aviv, a range of ₪30,000 - ₪50,000 per month gross is a reasonable estimate. This can vary based on the specific company's funding, profitability, and the candidate's exact experience and demonstrated impact.

Benefits:

• Competitive salary and potential for equity/stock options.

• Comprehensive health insurance (medical, dental, vision).

• Generous paid time off (vacation, sick leave, holidays).

• Professional development budget for conferences, courses, and workshops.

• Opportunities for career advancement and leadership within a growing company.

• Potential for team events, social activities, and a vibrant office culture.

• Possible B2B arrangement benefits if applicable to the candidate's professional setup.

Working Hours: 40 hours per week. While a standard full-time schedule, there is an expectation of flexibility and commitment to delivering high-impact product designs, which may occasionally require extended hours to meet project deadlines.

📝 Enhancement Note: Salary estimates for Tel Aviv are based on research from platforms like Glassdoor, SalaryExpert, and local tech recruitment agencies, considering senior-level product design roles in the tech industry. Benefits are standard for tech companies in Israel, with added emphasis on professional growth opportunities crucial for senior talent. The mention of B2B arrangement suggests potential flexibility for contractors or freelancers, though the primary listing is full-time.

🎯 Team & Company Context

🏢 Company Culture

Industry: Entertainment Technology, Social Networking, Creator Economy, Subscription Services. The client operates a platform that facilitates creator-fan interactions and transactions, placing it at the intersection of social media, entertainment, and e-commerce.

Company Size: Rapidly growing, recently secured new funding. This suggests a dynamic, agile environment with potential for significant impact and career growth, moving from a startup phase to a more established growth stage.

Founded: Not explicitly stated, but the company is described as "growing rapidly" and "hiring key team members," indicating it is likely past its initial seed stage and is scaling its operations and product.

Team Structure:

• Product & Engineering Core: The designer will work closely with Product Managers and Engineers, forming a core product development unit.

• Cross-functional Collaboration: Expect close interaction with marketing, growth, and potentially creator relations teams to ensure a cohesive product strategy.

• Design Team: While not explicitly detailed, a role of this seniority often implies potential for future design team growth or leadership.

Methodology:

• Data-Driven Product Development: Decisions are guided by user data, behavior analytics, and A/B testing, emphasizing measurable outcomes.

• Agile Development: Likely follows agile methodologies for rapid iteration and deployment.

• User-Centric Design: A strong focus on understanding and serving user needs to drive engagement and satisfaction.

• Outcome-Oriented Design: Emphasis on commercial effectiveness, conversion rates, and monetization success.

Company Website: https://2am.tech/ (This is for the recruitment agency, not the client company itself. The client company's website is not provided in the raw data.)

📝 Enhancement Note: The company is described as "growing rapidly" with "new funding," suggesting a fast-paced, ambitious environment. This implies a culture that values initiative, adaptability, and a results-oriented approach, which is crucial for a Senior Product Designer aiming to make a significant impact. The B2B arrangement mention for the client might indicate a flexible approach to employment for certain roles or candidates.

📈 Career & Growth Analysis

Operations Career Level: Senior Product Designer. This role signifies a mid-to-senior level position with substantial autonomy and responsibility. It requires a proven track record of designing and shipping impactful features for large-scale consumer products. The designer is expected to lead design initiatives, influence product strategy, and mentor junior designers if the team grows.

Reporting Structure: The designer will likely report to a Head of Product, Design Lead, or a senior Product Manager, working closely with a dedicated Product Manager and Engineering team.

Operations Impact: The designer's work will have a direct and significant impact on key business metrics such as user acquisition (onboarding), engagement (feed, interaction), retention (creator-fan relationships), and revenue generation (subscriptions, paywalls). The role is central to the platform's commercial success and user experience quality.

Growth Opportunities:

• Leadership Trajectory: Potential to grow into a Design Lead or Head of Design role as the company scales and the design team expands.

• Specialization: Deepen expertise in areas like creator economy platforms, subscription models, or advanced engagement mechanics.

• Strategic Influence: Opportunity to significantly shape the product roadmap and user experience vision for a rapidly growing platform.

• Skill Development: Continuous learning through exposure to complex problems, new technologies, and data-driven decision-making.

📝 Enhancement Note: The "Senior" title and the company's growth phase present a strong opportunity for career advancement. Candidates should be prepared to discuss how they have influenced product direction and driven business outcomes in previous roles. The emphasis on "ownership" and "rebuilding" suggests significant scope for impact.

🌐 Work Environment

Office Type: In-office, full-time. This indicates a preference for collaborative, on-site work.

Office Location(s): Tel Aviv, Israel. The office is situated in a major tech hub, offering a dynamic working environment.

Workspace Context:

• Collaborative Hub: The office environment is likely designed to foster collaboration, with shared workspaces, meeting rooms, and areas for informal interaction.

• Technology & Tools: Access to standard design software, hardware, and potentially specialized tools for analytics and prototyping.

• Team Interaction: Regular opportunities for face-to-face interaction with product managers, engineers, and other team members, facilitating efficient communication and problem-solving.

Work Schedule: Standard full-time (likely 40 hours/week), with an expectation of commitment to project timelines. The in-office requirement suggests a structured workday, but the fast-paced startup environment may necessitate some flexibility.

📝 Enhancement Note: The "In-office" requirement in Tel Aviv suggests a preference for a traditional, collaborative team environment. This is typical for companies that value direct communication and team synergy during rapid growth phases.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: Review of application and portfolio to assess qualifications and alignment with the role's requirements.

• Design Challenge/Case Study: A practical exercise, potentially presented live or as a take-home assignment, evaluating problem-solving skills, design process, and execution. This will likely focus on a specific user journey or a business challenge relevant to the platform.

• Portfolio Presentation & Discussion: A deep dive into your portfolio, where you'll present 1-2 key case studies, explaining your role, process, decisions, and outcomes. Expect questions about your approach to UX, UI, data integration, and collaboration.

• Cross-functional Interviews: Meetings with Product Managers and Engineers to assess collaboration style, technical understanding, and communication skills.

• Hiring Manager/Leadership Interview: Final discussion to evaluate cultural fit, strategic thinking, and overall suitability for the senior role.

Portfolio Review Tips:

• Quantify Impact: For each case study, clearly articulate the problem, your solution, and the measurable results (e.g., increased conversion by X%, improved engagement by Y%, reduced drop-off by Z%).

• Showcase Process: Detail your thought process, including user research, wireframing, prototyping, UI design, and iteration based on feedback.

• Highlight Collaboration: Explain how you worked with PMs and Engineers, the challenges faced, and how you navigated them.

• Focus on Core Journeys: Prioritize case studies related to onboarding, engagement, subscriptions, or monetization, as these are central to the role.

• Design System Clarity: If you have design system experience, clearly explain your contribution and its impact on consistency and efficiency.

Challenge Preparation:

• Understand the Product: Research the client's platform (creator economy, social, subscription) to understand its core value proposition and user base.

• Focus on Business Goals: Frame your solutions around achieving business objectives like user growth, engagement, and revenue.

• Demonstrate UX/UI Balance: Ensure your approach addresses both the functional (UX) and aesthetic (UI) aspects of the design problem.

• Articulate Trade-offs: Be prepared to discuss design trade-offs and the rationale behind your decisions.

📝 Enhancement Note: The interview process is typical for senior design roles, emphasizing a practical demonstration of skills (design challenge) and a deep dive into past work (portfolio review). Candidates should be ready to articulate their strategic thinking and business impact, not just their design execution.

🛠 Tools & Technology Stack

Primary Tools:

• Design & Prototyping: Figma (highly probable, industry standard), Sketch, Adobe XD. Proficiency in at least one is essential.

• Collaboration Tools: Slack, Jira, Confluence for team communication and project management.

• Design System Management: Tools like Storybook or internal platforms might be used for managing design system components.

Analytics & Reporting:

• Product Analytics: Amplitude, Mixpanel, Google Analytics, or similar platforms for tracking user behavior and deriving insights.

• A/B Testing Platforms: Optimizely, VWO, or in-house experimentation tools.

CRM & Automation:

• While not directly a designer's primary tool, understanding how CRM data (e.g., Salesforce, HubSpot) or marketing automation platforms might influence user journeys could be beneficial.

📝 Enhancement Note: While the raw job description doesn't explicitly list tools, modern product design roles, especially senior ones focused on data and conversion, heavily rely on Figma and product analytics platforms. Proficiency in these areas is critical for informing design decisions and measuring impact.

👥 Team Culture & Values

Operations Values:

• User-Centricity: A deep understanding and empathy for users, driving designs that meet their needs effectively.

• Data-Driven Decision Making: Reliance on data and analytics to inform design choices and measure success.

• Collaboration & Communication: Openness to feedback, strong communication skills, and a proactive approach to working with cross-functional teams.

• Impact & Ownership: A drive to take ownership of key product areas and deliver tangible business results.

• Excellence & Quality: Commitment to high standards in both user experience and visual design.

• Innovation & Iteration: A willingness to experiment, learn, and continuously improve products.

Collaboration Style:

• Partnership with Product & Engineering: Working as an integrated part of the product development team, contributing to strategy and execution.

• Constructive Feedback: Engaging in open dialogue, providing and receiving constructive feedback to elevate the product.

• Shared Accountability: Taking collective responsibility for product success, fostering a team-oriented environment.

📝 Enhancement Note: The emphasis on "data and behavior to guide decisions" and "commercially aware and outcome-oriented design mindset" strongly suggests a culture that values measurable impact and business alignment, in addition to user satisfaction.

⚡ Challenges & Growth Opportunities

Challenges:

• Balancing User Needs with Business Goals: Effectively designing for both user delight and commercial objectives (subscriptions, engagement).

• Scaling Design for Growth: Ensuring the design system and user experience can scale with a rapidly growing user base and feature set.

• Rebuilding Complex Journeys: Tackling existing, potentially flawed, user flows and redesigning them from the ground up while managing stakeholder expectations.

• Fast-Paced Environment: Adapting to the pace of a funded, growing startup, requiring quick iteration and decision-making.

• Cross-functional Alignment: Ensuring consistent vision and execution across product, engineering, and other departments.

Learning & Development Opportunities:

• Impactful Projects: Opportunity to work on high-visibility projects that directly influence user growth and revenue.

• Exposure to Growth Metrics: Deepen understanding of key performance indicators (KPIs) related to user acquisition, retention, and monetization.

• Mentorship & Leadership: Potential for growth into leadership roles and mentoring junior designers.

• Industry Trends: Staying abreast of the latest trends in consumer product design, creator economy platforms, and engagement strategies.

📝 Enhancement Note: The challenges are typical for a senior role in a growing tech company, especially one focused on consumer engagement and monetization. The growth opportunities are significant, offering a chance to shape a product and potentially a design team.

💡 Interview Preparation

Strategy Questions:

• "How would you approach redesigning the onboarding flow for a creator platform to maximize user activation and retention?" (Focus on user journey mapping, key decision points, and metrics.)

• "Describe a time you had to balance competing stakeholder demands or conflicting design requirements. How did you resolve it?" (Highlight collaboration, negotiation, and data-driven decision-making.)

• "Given our platform's focus on subscriptions and engagement, how would you identify opportunities for conversion optimization within the user experience?" (Discuss analytics, A/B testing, and user psychology.) Company & Culture Questions:

• "What interests you about our creator platform and the entertainment industry?" (Research the client's mission, target audience, and market position.)

• "How do you typically collaborate with product managers and engineers on a daily basis?" (Focus on communication, feedback loops, and shared ownership.)

• "How do you measure the success of your designs beyond just visual appeal?" (Prepare case studies with quantifiable business or user outcome metrics.) Portfolio Presentation Strategy:

• Tell a Story: Structure your case studies as narratives, clearly outlining the problem, your process, your specific contributions, the challenges you faced, and the impactful outcomes.

• Focus on Impact: For each project, be ready to articulate the "so what?" – what was the business or user value delivered? Use numbers and data wherever possible.

• Showcase Your Process: Walk through your design thinking, from initial research and ideation to wireframing, prototyping, UI design, and iteration.

• Highlight Collaboration: Explain how you worked with cross-functional teams, including any disagreements and how they were resolved to achieve the best outcome.

• Be Prepared for Deep Dives: Anticipate detailed questions about your design decisions, tool usage, and how you handled specific technical or user experience challenges.

📝 Enhancement Note: Interview preparation should focus on demonstrating a blend of strategic thinking, user empathy, business acumen, and strong collaborative skills. The portfolio presentation is key to showcasing these attributes.

📌 Application Steps

To apply for this Senior Product Designer — UX/UI position:

• Submit your application through the provided link on 2am.recruitee.com.

• Tailor your Resume: Highlight experience relevant to consumer products, social platforms, engagement, and monetization. Use keywords from the job description like "UX Design," "UI Design," "Design Systems," and "Conversion Optimization."

• Curate Your Portfolio: Select 2-3 of your strongest case studies that best represent your experience with large-scale consumer products, showcasing both UX strategy and UI execution, and ideally touching upon onboarding, engagement, or subscription journeys. Ensure your portfolio is easily accessible and clearly details your process and impact.

• Prepare for a Deep Dive: Be ready to articulate your design decisions, problem-solving approach, and the business impact of your work during portfolio presentations and interviews.

• Research the Client: Gain a thorough understanding of the client's platform, target audience, and the creator economy landscape to tailor your responses and demonstrate genuine interest.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.