Senior Product Designer, New Ventures (f/m/x)

📍 Job Overview

Job Title: Senior Product Designer, New Ventures (f/m/x)

Company: HelloFresh

Location: Warszawa, Masovian Voivodeship, Poland

Job Type: Full-time

Category: Product Design / GTM Strategy Operations

Date Posted: May 29, 2026

Experience Level: Mid-Senior Level (5-10 years)

Remote Status: On-site

🚀 Role Summary

• Lead end-to-end design projects for new vertical initiatives, focusing on creating innovative customer experiences and establishing robust operational models.

• Drive the design and development of new brands from concept to execution, ensuring a cohesive user journey across all touchpoints within the HelloFresh ecosystem.

• Conduct market research and identify new opportunities to expand Total Addressable Market (TAM) for HelloFresh's evolving product portfolio.

• Foster cross-functional collaboration with Product Management, Engineering, Marketing, and DesignOps to align design strategies with overarching business goals and operational efficiency.

📝 Enhancement Note: While the title is "Product Designer," the responsibilities, particularly "Market Exploration," "New Verticals team focuses on building the next growth engine," and "co-create operational models," indicate a strong intersection with Go-to-Market (GTM) strategy and operations. This role will be instrumental in defining how new ventures are launched and scaled.

📈 Primary Responsibilities

• Spearhead the design and development of new brands within the New Verticals team, from initial concept ideation through to final execution, ensuring a seamless and engaging user experience across all customer touchpoints.

• Conduct comprehensive market research and competitive analysis to identify emerging trends, untapped customer segments, and strategic opportunities for Total Addressable Market (TAM) expansion.

• Apply user-centered design methodologies to craft intuitive, delightful, and highly engaging digital product experiences that resonate with target audiences.

• Collaborate closely with Product Managers, Engineers, Marketers, and other stakeholders to ensure design strategies are tightly aligned with business objectives, product roadmaps, and operational feasibility.

• Develop high-fidelity interactive prototypes and lead rigorous usability testing sessions to validate design concepts, gather critical user feedback, and drive iterative improvements.

• Provide design leadership and technical guidance to fellow designers, championing best practices in UX/UI design, interaction design, and visual aesthetics.

• Stay abreast of the latest industry trends, emerging technologies, and best practices in product design, user experience, and e-commerce.

• Clearly articulate and document design concepts, rationale, and user flows through compelling presentations and detailed design specifications for engineering and stakeholder review.

📝 Enhancement Note: The emphasis on "establishing processes that aid in the success of the team and organization," and "co-create operational models," suggests this Senior Product Designer will not only create user-facing designs but also contribute to the foundational operational frameworks for new ventures.

🎓 Skills & Qualifications

Education:

Experience:

• Minimum of 6 years of progressive experience in product design, with a demonstrable track record of successfully designing and launching innovative products and brands.

• Proven experience working within Agile development environments, collaborating effectively with cross-functional teams.

Required Skills:

• Mastery of Figma for UI/UX design, prototyping, and design system management.

• Fluency with AI tools and their application in design workflows, including generative design and personalization.

• Strong understanding of user-centered design principles, UI/UX best practices, and interaction design patterns.

• Excellent visual design skills with a keen eye for detail, aesthetics, and brand consistency.

• Expertise in executing and critiquing visual design, interaction design, UX writing, UI design, and animation.

• Proven ability to conduct market research, identify user needs, and translate insights into effective design solutions.

• Exceptional communication, presentation, and storytelling skills, with the ability to articulate complex design concepts and rationale clearly to diverse audiences.

Preferred Skills:

• Experience with front-end development technologies (HTML, CSS, JavaScript) to better understand implementation constraints and possibilities.

• Familiarity with design operations (DesignOps) principles and practices for efficient workflow management.

• Experience in rapidly scaling new product offerings or business ventures.

📝 Enhancement Note: The requirement for "Mastery of Figma/Claude and fluency with other digital design and AI tools" is critical. Applicants should be prepared to showcase projects demonstrating advanced proficiency in these tools, particularly in how they were used to drive efficiency or innovation. The mention of "Claude" suggests an emphasis on AI-driven design or content generation.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• Showcase a minimum of 2-3 comprehensive case studies demonstrating end-to-end product design ownership for new ventures or significant product launches.

• Clearly illustrate the problem definition, user research methodologies, design process, iterative improvements, and final outcomes with measurable results.

• Highlight experience in establishing or significantly contributing to design systems, ensuring scalability and consistency across new product lines.

• Demonstrate proficiency in leveraging AI tools (like Claude) within the design process, explaining the tools' application and impact on efficiency or creativity.

Process Documentation:

• Detail your approach to user research, including methods for identifying unmet needs and validating product-market fit for new ventures.

• Explain your process for collaborating with Product Management, Engineering, and Marketing to align design with business objectives and operational launch plans.

• Provide examples of how you have documented design decisions, user journeys, and system requirements for cross-functional teams.

• Illustrate your methods for conducting usability testing and iterating on designs based on feedback, particularly in the context of launching novel products.

📝 Enhancement Note: For this role, a portfolio that emphasizes the "New Verticals" aspect—showing how the candidate has helped conceptualize, design, and operationalize new product lines or business models from scratch—will be highly valued. Demonstrating the ability to translate innovative ideas into scalable design solutions is key.

💵 Compensation & Benefits

Salary Range:

Benefits:

• Global collaboration opportunities with international teams and experienced professionals.

• Access to modern workspace facilities at Warsaw Centre Point, including showers, breakout zones, outdoor space, and cycle parking.

• Complimentary refreshments such as coffee, soft drinks, and fruit provided at the office.

• Opportunity to work on impactful technology that supports millions of customers globally.

• Drive best practices and influence architectural and design decisions within an autonomous, product-led structure.

Working Hours:

• Standard full-time working hours are expected, likely around 40 hours per week. HelloFresh operates in an Agile environment, which often implies flexibility in work scheduling, but the role is specifically listed as on-site, suggesting a need for consistent office presence.

📝 Enhancement Note: The provided benefits highlight a focus on employee well-being and a conducive work environment. The salary estimate is based on market research for similar roles in Poland, considering the specified experience level and company sector. Specific compensation details should be confirmed during the interview process.

🎯 Team & Company Context

🏢 Company Culture

Industry: Food & Beverage (E-commerce, Subscription Services, Food Technology)

Company Size: Over 1000 employees within HelloTech (global technology backbone), with HelloFresh Group itself being a significantly larger global entity. This indicates a large, well-established, and resource-rich organization.

Founded: HelloFresh was founded in 2011. HelloTech, as its technology backbone, likely grew in parallel, signifying a mature but still innovative tech organization.

Team Structure:

• The role sits within the "New Verticals team," focused on building new growth engines for the Group.

• You will work with the Global and North America Design leads, business stakeholders in innovation, Product, Brand, and DesignOps.

• The team operates in autonomous, cross-functional alliances, each owning specific product or domain end-to-end. This structure promotes agility and ownership.

Methodology:

• HelloTech emphasizes building scalable, data-driven products with a modern tech stack.

• The company operates with a focus on operational excellence, supply chain optimization, and reducing food waste.

• Design is integrated into autonomous, cross-functional alliances, promoting end-to-end ownership and rapid iteration.

• A strong emphasis is placed on user-centered design and creating value for customers.

Company Website: https://www.hellofresh.com/ (Global) and https://careers.hellofresh.com/global/en/ (Careers)

📝 Enhancement Note: HelloFresh's success is heavily reliant on its technology and operational efficiency. The "New Ventures" team represents a forward-looking initiative, and this role is crucial in shaping its design and operational foundation, requiring a blend of creative design thinking and strategic operational awareness.

📈 Career & Growth Analysis

Operations Career Level: This Senior Product Designer role is positioned at a mid-to-senior level within the design function. It involves significant autonomy, end-to-end project ownership, and the opportunity to influence process and strategy, particularly within the context of launching new business ventures. While not a direct management role, it requires leadership through expertise and guidance.

Reporting Structure:

• The role reports to Global and North America Design leads.

• Close collaboration with business stakeholders in innovation, Product, Brand, and DesignOps is expected.

Operations Impact:

• The "New Verticals" team is explicitly tasked with building the "next growth engine" for HelloFresh Group.

• This role directly impacts customer acquisition, engagement, and retention for new product lines by creating compelling user experiences.

• By helping to "co-create operational models," the role contributes to the efficiency and scalability of these new ventures, impacting revenue and profitability.

Growth Opportunities:

• Specialization: Deepen expertise in designing for e-commerce, subscription models, and potentially new physical product categories.

• Strategic Influence: Grow into a role with greater strategic input on product vision and operational frameworks for new ventures.

• Cross-functional Leadership: Develop stronger leadership skills by mentoring junior designers and influencing cross-functional teams without direct authority.

• Domain Expertise: Become a key subject matter expert within HelloFresh for launching and scaling new business lines.

• Potential for broader design leadership: Over time, opportunities may arise for lead designer or design management roles within specific product areas or the New Ventures team.

📝 Enhancement Note: The role offers a unique opportunity to shape the operational blueprint for new business lines, providing a strong foundation for future growth in strategic design or operations-focused roles within the company.

🌐 Work Environment

Office Type: The role is on-site at the "Warsaw Centre Point" hub, described as a modern facility. This suggests a professional, collaborative office environment designed to support innovation and employee well-being.

Office Location(s): Warsaw, Masovian Voivodeship, Poland. The "Warsaw Centre Point" is likely a modern office building in a central or accessible part of the city, reflecting HelloFresh's commitment to providing quality workspaces.

Workspace Context:

• Collaborative Hub: The office features breakout zones and outdoor space, encouraging informal collaboration and idea exchange, crucial for innovative design work.

• Modern Amenities: Access to showers, cycle parking, and refreshments (coffee, soft drinks, fruit) indicates a focus on employee comfort and work-life integration.

• Technology-Rich: As part of HelloTech, the design team will have access to modern tools and technologies necessary for contemporary product design, including advanced AI capabilities.

• International Exposure: Working with international teams fosters a diverse and dynamic work environment, promoting cross-cultural understanding and collaboration.

Work Schedule:

• The role is full-time, implying a standard work week. While the specific hours aren't detailed, the on-site nature suggests a structured workday within the office. Agile methodologies often allow for some flexibility, but core hours and team syncs will be important.

📝 Enhancement Note: The on-site requirement and the description of the office amenities point towards a company that values in-person collaboration, team synergy, and providing a comfortable and productive work environment for its employees.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: Likely a brief call with HR or a recruiter to assess basic qualifications and cultural fit.

• Portfolio Review & Design Challenge: Expect a deep dive into your portfolio, focusing on case studies relevant to new product development, e-commerce, and ideally, subscription models. A practical design challenge, potentially involving a new venture concept or a problem within an existing HelloFresh product, is probable.

• Cross-Functional Interviews: Interviews with Product Managers, Engineers, and potentially DesignOps or other business stakeholders to assess collaboration skills, technical understanding, and strategic alignment.

• Final Round: Discussion with senior leadership (e.g., Head of Design, Head of Product for New Ventures) to evaluate strategic thinking, leadership potential, and overall fit with the company's vision.

Portfolio Review Tips:

• Focus on Impact: For each case study, clearly articulate the problem, your role, the design process, and the measurable impact (e.g., user engagement, conversion rates, operational efficiency gains).

• Showcase "New Ventures" Thinking: Highlight projects where you've contributed to defining new product concepts, exploring market opportunities, or establishing initial operational design frameworks.

• Demonstrate AI Tool Proficiency: If possible, include examples of how you've leveraged AI tools (like Claude) to enhance your design process, generate ideas, or improve efficiency. Explain these applications clearly.

• Highlight Collaboration: Provide examples of how you've worked effectively with cross-functional teams (Product, Engineering, Marketing) to bring designs to life.

• Structure for Clarity: Organize your portfolio logically, using clear headings, concise descriptions, and high-quality visuals. Ensure easy navigation.

Challenge Preparation:

• Understand HelloFresh: Research HelloFresh's current offerings, their market position, and their strategic goals, particularly regarding new ventures and technology.

• Think Operationally: Consider how design decisions impact logistics, supply chain, customer service, and scalability. For new ventures, operational feasibility is as crucial as user desirability.

• Practice Articulation: Be prepared to verbally walk through your portfolio case studies and design challenges, explaining your thought process, trade-offs, and rationale clearly and concisely.

• Prepare Questions: Develop thoughtful questions about the team, the challenges of new ventures, the design process, and the company's operational strategy.

📝 Enhancement Note: Given the "New Ventures" focus, interviewers will likely probe your ability to handle ambiguity, define problems with limited information, and contribute to building operational processes from the ground up, not just designing pixels.

🛠 Tools & Technology Stack

Primary Tools:

• Figma: Explicitly mentioned as a mastery requirement. This will be the core tool for UI/UX design, prototyping, and design system management.

• AI Tools (e.g., Claude): A key requirement, indicating an expectation to leverage AI for idea generation, content creation, design exploration, or workflow automation.

• Prototyping Tools: While Figma is primary, familiarity with other prototyping tools (e.g., InVision, ProtoPie) might be beneficial.

• Design System Tools: Experience with building and maintaining design systems within Figma or similar platforms.

Analytics & Reporting:

• Familiarity with product analytics tools (e.g., Amplitude, Mixpanel, Google Analytics) to understand user behavior and measure design impact.

CRM & Automation:

• While not directly a CRM role, understanding how product design impacts customer journeys within CRM systems (e.g., Salesforce, HubSpot) and automation platforms could be advantageous, especially for e-commerce and subscription models.

• Awareness of how user data flows through systems to personalize experiences.

📝 Enhancement Note: Proficiency in Figma and a demonstrated ability to integrate AI tools into the design workflow are paramount. Candidates should be ready to discuss specific use cases where these tools significantly improved design outcomes or operational efficiency.

👥 Team Culture & Values

Operations Values:

• Customer Centricity: A fundamental value, driving the creation of user-centered designs that deliver exceptional value and delight.

• Innovation & Agility: Encouraging exploration of new ideas, embracing emerging technologies (like AI), and adapting quickly to market changes within autonomous teams.

• Operational Excellence: A focus on building scalable, efficient, and data-driven products and processes that support the company's global operations.

• Collaboration & Transparency: Open communication and strong partnerships across functions (Product, Engineering, Marketing, DesignOps) to achieve shared goals.

• Data-Driven Decision Making: Utilizing data and insights to inform design choices, measure impact, and drive continuous improvement.

Collaboration Style:

• Cross-functional Integration: Works within autonomous, cross-functional alliances, requiring seamless collaboration with Product Managers, Engineers, Marketers, and DesignOps.

• Mentorship & Guidance: Expected to provide technical guidance and support to other designers, fostering a culture of shared learning and collective growth.

• Active Knowledge Sharing: Emphasis on sharing knowledge across international teams, contributing to a learning-oriented environment.

• Process-Oriented: Contributes to establishing and refining processes that enhance team and organizational success, particularly for new ventures.

📝 Enhancement Note: The culture emphasizes a blend of creative innovation and rigorous operational execution. Candidates should demonstrate a proactive, collaborative, and data-informed approach to design, with an understanding of how design contributes to broader business and operational success.

⚡ Challenges & Growth Opportunities

Challenges:

• Defining Ambiguity: Launching "New Verticals" involves operating with a degree of ambiguity regarding market fit, user needs, and operational requirements. The challenge lies in defining problems and solutions effectively.

• Balancing Innovation with Scalability: Creating groundbreaking products while ensuring they are built on scalable, operationally sound foundations requires careful trade-offs.

• Cross-Functional Alignment: Effectively aligning diverse stakeholder needs and priorities (Product, Engineering, Marketing, Operations) on design direction and execution can be complex.

• Integrating AI Seamlessly: Leveraging AI tools effectively in the design process without compromising user experience or introducing new operational complexities.

• Establishing New Processes: As part of a team focused on new ventures, there will be a need to help define and refine design and operational processes from the ground up.

Learning & Development Opportunities:

• Strategic Design: Develop deeper strategic thinking by contributing to the definition and operationalization of new business lines.

• AI in Design: Gain hands-on experience and expertise in applying advanced AI tools within product design workflows.

• E-commerce & Subscription Models: Enhance expertise in designing for complex e-commerce platforms and recurring revenue models.

• Cross-Functional Leadership: Hone leadership skills through mentorship and collaboration with diverse teams.

• Industry Exposure: Work with cutting-edge technology and contribute to a leading global e-commerce company, potentially attending relevant industry conferences or training.

📝 Enhancement Note: This role is ideal for a designer who thrives in dynamic environments, enjoys tackling complex problems with limited precedent, and is eager to contribute to the strategic growth and operational design of new business initiatives.

💡 Interview Preparation

Strategy Questions:

• "Describe a time you led the design of a new product or brand from concept to launch. What were the key operational considerations you addressed?"

• "How would you approach identifying and validating a market opportunity for a new vertical within the food delivery space?"

• "Walk us through your process for establishing design systems or design guidelines for a new product line that needs to scale rapidly."

Company & Culture Questions:

• "What interests you about HelloFresh and specifically our New Ventures team?"

• "How do you see your role contributing to HelloTech's mission of building scalable, data-driven products?"

• "Describe your experience working in autonomous, cross-functional teams. How do you ensure effective collaboration and alignment?"

Portfolio Presentation Strategy:

• Narrative Arc: For each case study, structure your presentation with a clear narrative: the problem, your approach, the solution, and the impact. Emphasize your role and contributions.

• Process Visualization: Use diagrams, flowcharts, and wireframes to visually communicate your design process and decision-making.

• Quantify Impact: Wherever possible, present metrics and data that demonstrate the success of your designs (e.g., conversion rates, user engagement, task completion times, operational efficiency gains).

• Demonstrate AI Use: Be ready to specifically point out where and how you used AI tools (like Claude) in your projects and explain the tangible benefits derived.

• Address Operational Aspects: For New Ventures case studies, highlight how you considered scalability, user onboarding, and other operational factors in your design solutions.

📝 Enhancement Note: Be prepared to discuss not just the aesthetics and user flow, but also the underlying operational implications of your design choices. Your ability to think holistically about product launch and scaling will be a key differentiator.

📌 Application Steps

To apply for this Senior Product Designer position:

• Submit your application through the HelloFresh careers portal link provided.

• Tailor your Resume: Highlight experience in product design, e-commerce, subscription models, Agile environments, and any specific mention of new venture development or operational process contribution. Quantify achievements wherever possible.

• Curate Your Portfolio: Select 2-3 strong case studies that best represent your end-to-end design ownership, particularly those involving new product launches, e-commerce, or demonstrating AI tool integration. Ensure clear articulation of process and impact.

• Prepare Your Narrative: Practice walking through your portfolio case studies, focusing on your role, the problem, your process, the solution, and the measurable outcomes, with a specific emphasis on how your designs supported operational goals.

• Research HelloFresh: Understand their business model, current product offerings, and strategic focus on innovation and new ventures. Be prepared to discuss how your skills align with their mission.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.

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