Senior Product Designer – Membership & Identity

📍 Job Overview

Job Title: Senior Product Designer – Membership & Identity

Company: Expedia Group

Location: New York, NY (with flexibility for Seattle, WA; San Francisco, CA; Los Angeles/West Hollywood, CA; Chicago, IL)

Job Type: Full-time

Category: Product Design / User Experience (UX)

Date Posted: 2026-08-21

Experience Level: 5-10 years professional experience

Remote Status: Hybrid

🚀 Role Summary

• Drive end-to-end product design for critical Membership and Identity experiences across Expedia Group's diverse brand portfolio, focusing on user acquisition, authentication, and profile management.

• Collaborate closely with Product Management, Engineering, Research, and fellow Designers to define problems, explore innovative solutions, and establish key success metrics within a complex, interconnected ecosystem.

• Leverage user insights, data analysis, and systems thinking to craft intuitive, scalable, and high-quality user experiences that balance trust, personalization, and usability for both travelers and partners.

• Contribute to the overarching design strategy for Membership and Identity, ensuring coherence and scalability across the platform and mentoring junior designers to elevate the team's craft.

📝 Enhancement Note: This role is positioned within Expedia Group's Experience Design (XD) team, a function that integrates product design, content design, and research. The focus on "Membership & Identity" signifies a core area of the business, impacting how users engage with the entire Expedia ecosystem. The hybrid nature suggests a blend of in-office collaboration and remote flexibility.

📈 Primary Responsibilities

• Own the complete product design lifecycle for specific areas within Membership and Identity, from initial concept and user research to final execution and iterative improvements.

• Partner with Product Managers to understand business objectives and translate them into user-centered design solutions that drive measurable customer and business outcomes.

• Develop detailed user flows, wireframes, interactive prototypes, and high-fidelity visual designs that adhere to a high standard of usability, accessibility, and aesthetic craft.

• Apply systems thinking to ensure design solutions are integrated seamlessly with broader customer journeys, platform capabilities, and existing design systems for maximum scalability and coherence.

• Design secure and personalized experiences that empower users to confidently manage their accounts, preferences, and interactions across the Expedia Group marketplace.

• Actively participate in design critiques, facilitate workshops, and clearly articulate design rationale to a variety of stakeholders, including senior leadership.

• Provide informal mentorship and constructive feedback to fellow designers, contributing to the continuous growth and elevation of design standards within the team.

• Champion accessibility and inclusive design principles, ensuring that all Membership and Identity experiences are equitable and usable for a diverse global audience.

• Explore and integrate AI-driven systems, tools, or workflows, investigating how identity and behavioral signals can enhance user experiences through intelligent adaptation.

📝 Enhancement Note: The responsibilities highlight a strong emphasis on end-to-end ownership, cross-functional collaboration, and strategic contribution. The mention of "AI-driven systems" suggests an opportunity to work with cutting-edge technology in personalization and user experience. The scope covers both traveler and partner identity, indicating a broad impact.

🎓 Skills & Qualifications

Education: Bachelor’s degree in Design, Human-Computer Interaction (HCI), User Experience (UX), or a related field, or equivalent practical experience.

Experience: 5–10 years of professional experience in product design, UX design, or interaction design, with a proven track record of successfully launching digital products and services at scale. Demonstrated experience owning end-to-end design within a specific product area and collaborating effectively within cross-functional teams (Product, Engineering, Research).

Required Skills:

• Expertise in modern design and prototyping tools (e.g., Figma, Sketch, Adobe Creative Suite).

• Proficiency in creating detailed user flows, wireframes, prototypes, and high-fidelity designs.

• Strong understanding of user-centered design principles and methodologies.

• Experience designing for multiple platforms, including web and mobile applications.

• Ability to translate qualitative and quantitative research insights into actionable design decisions.

• Proven ability to collaborate effectively with product managers, engineers, and researchers.

• Excellent communication, presentation, and interpersonal skills, with the ability to articulate design rationale persuasively.

• Experience working with and contributing to established design systems.

• Familiarity with accessibility standards and inclusive design practices. Preferred Skills:

• Experience designing complex systems within large, matrixed organizations, particularly in domains like membership, identity management, account systems, or customer lifecycle management (onboarding, authentication, profile management, personalization).

• Track record of contributing to and extending design systems, championing accessibility, and delivering scalable interaction design across multiple brands.

• Skill in facilitating design workshops, design sprints, or collaborative working sessions.

• Experience providing mentorship or guidance to other designers.

• Proven ability to leverage data (behavioral analytics, A/B testing, qualitative insights) to inform design strategy and measure outcomes.

• Familiarity with AI/ML-enabled approaches and their application in product design.

📝 Enhancement Note: The preferred qualifications point towards candidates with deep experience in complex, large-scale organizations and specific domains relevant to identity and customer lifecycle management. The emphasis on data-informed design and AI integration suggests a forward-thinking approach to product development.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• A strong, curated portfolio showcasing end-to-end product design work, demonstrating a high bar for visual craft and interaction design.

• Case studies that clearly articulate the problem space, your design process, the solutions you developed, and the measurable impact (customer and business outcomes).

• Examples of how you've translated user research and data insights into user-centered design decisions.

• Demonstrations of your ability to design for complex systems and ensure coherence across multiple platforms or brands.

• Evidence of collaboration with cross-functional teams (Product, Engineering, Research) and how you managed stakeholder feedback. Process Documentation:

• Showcase your approach to problem framing and synthesizing insights from user research and data analysis.

• Illustrate your methodology for exploring solution spaces, from initial ideation through wireframing and prototyping.

• Provide examples of how you've applied systems thinking to ensure scalability and consistency in your designs.

• Detail your process for collaborating with engineers and product managers to ensure successful implementation and iteration.

• Highlight your commitment to accessibility and inclusive design throughout the design process.

📝 Enhancement Note: Candidates are expected to present a portfolio that goes beyond just visual design, emphasizing their process, problem-solving abilities, and the impact of their work. Case studies should be robust, detailing the "why" and "how" behind their design decisions and their connection to business objectives.

💵 Compensation & Benefits

Salary Range:

• New York, San Francisco: $187,000 - $299,000 annually

• Chicago: $161,000 - $257,500 annually

• Seattle, West Hollywood: $173,000 - $277,000 annually Note: Starting pay will vary based on location, budget, and candidate's qualifications. The top of the range is achievable through sustained high performance.

Benefits:

• Comprehensive Medical, Dental, and Vision Insurance

• Generous Paid Time Off (PTO)

• Employee Assistance Program (EAP) for confidential support

• Wellness Reimbursement program

• Travel Reimbursement program

• Exclusive Travel Discounts

• International Airlines Travel Agent (IATAN) Membership

Working Hours: Standard full-time work hours (approximately 40 hours per week), with flexibility expected to meet project deadlines and team collaboration needs.

📝 Enhancement Note: The salary ranges provided are competitive for a Senior Product Designer role in these major US tech hubs. The inclusion of travel-specific benefits and reimbursements is a significant perk for a company in the travel industry. The pay ranges suggest a performance-based component to reaching the higher end of the spectrum.

🎯 Team & Company Context

🏢 Company Culture

Industry: Online Travel & Technology. Expedia Group operates as a global travel company, connecting travelers, partners, and advertisers through its portfolio of brands.

Company Size: Large Enterprise (Expedia Group is a major player in the travel tech industry, with a significant global workforce).

Founded: 1996 (Expedia). The company has a long history of innovation in the online travel space, evolving through acquisitions and organic growth.

Team Structure:

• The Senior Product Designer will be part of the Experience Design (XD) organization, which encompasses Product Design, Content Design, and Research.

• They will work within a specific product area focused on "Membership and Identity," collaborating closely with Product Managers, Engineers, Researchers, and other Designers.

• The role involves contributing to design strategy and potentially mentoring junior team members, indicating a leadership aspect within the design team. Methodology:

• Human-Centered Design: The company emphasizes creating thoughtful, human-centered experiences.

• Data-Driven Decisions: Qualitative and quantitative insights are used to inform design strategy and iteration.

• Systems Thinking: Designing for coherence and scalability across a complex ecosystem is crucial.

• Agile Development: Collaboration with engineering suggests an agile or iterative development process.

• Cross-Functional Collaboration: Strong partnerships across Product, Engineering, and Research are fundamental.

Company Website: https://careers.expediagroup.com/

📝 Enhancement Note: Expedia Group fosters a culture of "Traveler First," "Think Big," "Operate with Excellence," "Ownership Mindset," and "Succeed Together." This suggests a collaborative, results-oriented environment with a strong focus on customer impact and continuous improvement. The integration of XD functions points to a holistic approach to user experience.

📈 Career & Growth Analysis

Operations Career Level: This is a Senior Product Designer role, indicating a mid-to-senior level position. It requires a strong foundation in design craft, the ability to own significant product areas, and a growing capacity for strategic influence and mentorship.

Reporting Structure: The designer will report into a design lead or manager within the Membership & Identity product area, likely within the broader Experience Design (XD) organization. They will work closely with Product Managers and Engineering leads.

Operations Impact: The Membership & Identity domain is foundational to Expedia Group's business. Designing seamless and trustworthy experiences here directly impacts user acquisition, retention, personalization, and overall customer lifetime value, making this role critical to the company's revenue and strategic goals.

Growth Opportunities:

• Design Leadership: Potential to grow into a Lead Product Designer role, managing larger product areas or a small team.

• Strategic Influence: Opportunity to shape the long-term design vision for critical platform components and influence product strategy.

• Skill Specialization: Deepen expertise in areas like identity management, personalization, AI-driven experiences, or design systems.

• Cross-Brand Exposure: Gain experience designing for multiple brands within the Expedia Group portfolio.

• Mentorship: Develop leadership and mentoring skills by guiding junior designers.

📝 Enhancement Note: This role offers a clear path for career progression within a large, established tech company. The focus on core business functions like identity and membership provides significant visibility and opportunity for impact, which can accelerate career growth.

🌐 Work Environment

Office Type: Hybrid. The role is based in a physical Expedia Group office, with the expectation of working collaboratively in person some days of the week, balanced with remote work flexibility.

Office Location(s): Primary preference is New York, NY, with other major Expedia Group hubs like Seattle, WA; San Francisco, CA; Los Angeles/West Hollywood, CA; and Chicago, IL also being potential options.

Workspace Context:

• Collaborative Environment: Offices are designed to foster collaboration, with meeting spaces and open areas conducive to teamwork.

• Tools & Technology: Access to industry-standard design and prototyping software, likely integrated with internal development tools and platforms.

• Team Interaction: Opportunities for daily interaction with design peers, product managers, engineers, and researchers, both in person and virtually.

Work Schedule: While standard business hours are expected, the hybrid model allows for some flexibility in structuring the work week to balance in-office collaboration days with remote work. The focus is on delivering results and meeting project milestones.

📝 Enhancement Note: The hybrid model is common in the tech industry, offering a balance between the benefits of in-person collaboration and the flexibility of remote work. The specific office locations provide options for candidates in different major tech hubs.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: A recruiter or hiring manager will review your resume and portfolio to assess fit for the role and experience level.

• Portfolio Review & Design Challenge: Expect a deep dive into your portfolio, where you'll present 2-3 key projects. This may be followed by a design exercise or case study presented to the design team.

• Cross-Functional Interviews: Interviews with Product Managers, Engineers, and Researchers to assess collaboration skills, problem-solving approach, and technical understanding.

• Hiring Manager Interview: A final conversation with the hiring manager to discuss overall fit, career aspirations, and alignment with team culture.

Portfolio Review Tips:

• Curate Selectively: Choose 3-4 projects that best showcase your end-to-end design process, problem-solving abilities, and impact, particularly focusing on complex systems or identity-related projects if possible.

• Tell a Story: For each project, clearly articulate the problem, your role, the constraints, your design process (research, ideation, iteration), the solution, and the quantifiable outcomes. Use visuals effectively.

• Highlight Collaboration: Demonstrate how you worked with cross-functional partners, managed feedback, and navigated trade-offs.

• Showcase Craft & Strategy: Balance visual polish with strategic thinking. Explain why you made certain design decisions.

• Address AI/Systems: If you have relevant experience, be prepared to discuss how you've used data, systems thinking, or AI in your design process.

Challenge Preparation:

• Understand the Domain: Research Expedia Group's brands, business model, and the importance of Membership & Identity.

• Practice Problem Framing: Be ready to deconstruct a given problem, identify key user needs and business goals, and propose a design approach.

• Articulate Your Process: Be prepared to walk through your design process step-by-step, explaining your rationale at each stage.

• Focus on Impact: Quantify the impact of your work whenever possible using metrics and data.

📝 Enhancement Note: The interview process emphasizes a thorough review of the candidate's portfolio and their ability to articulate their design process and impact. Candidates should prepare to discuss their experience with complex systems and potentially AI-driven features.

🛠 Tools & Technology Stack

Primary Tools:

• Design & Prototyping: Proficiency in industry-standard tools such as Figma (highly likely), Sketch, Adobe Creative Suite (Illustrator, Photoshop), and prototyping tools like InVision or Principle.

• Collaboration: Tools like Slack, Microsoft Teams, Jira, Confluence for communication and project management.

Analytics & Reporting:

• Familiarity with analytics platforms (e.g., Google Analytics, Adobe Analytics) and A/B testing tools to understand user behavior and measure design impact.

• Experience interpreting data from user research and behavioral analytics to inform design decisions. CRM & Automation:

• While not a direct CRM role, understanding how CRM systems and identity management platforms integrate with user-facing experiences is beneficial.

• Experience with design system management tools and platforms.

📝 Enhancement Note: A strong command of modern design and prototyping software, particularly Figma, is essential. Familiarity with analytics and data interpretation tools is crucial for demonstrating the impact of design decisions in a data-driven organization.

👥 Team Culture & Values

Operations Values:

• Traveler First: A commitment to understanding and prioritizing the needs and experiences of travelers.

• Think Big: Encouraging ambitious ideas and innovative solutions to complex problems.

• Operate with Excellence: Striving for high quality, efficiency, and continuous improvement in all aspects of work.

• Ownership Mindset: Taking responsibility for outcomes and driving initiatives to completion.

• Succeed Together: Fostering collaboration, mutual support, and shared success across teams.

Collaboration Style:

• Cross-functional Integration: Designers work seamlessly with Product Managers, Engineers, and Researchers, fostering a shared understanding of goals and challenges.

• Open Critiques: A culture of constructive feedback and peer review to elevate design quality and innovation.

• Knowledge Sharing: Encouraging the sharing of best practices, learnings, and design expertise across the team.

• Data-Informed Dialogue: Discussions are often grounded in user insights, data, and performance metrics.

📝 Enhancement Note: Expedia Group's core behaviors outline a culture that is customer-centric, ambitious, quality-focused, accountable, and collaborative. This environment is ideal for designers who thrive on impact and teamwork.

⚡ Challenges & Growth Opportunities

Challenges:

• Complexity of Identity Systems: Designing for diverse user needs, security requirements, and global regulations within a large-scale identity and membership platform.

• Balancing Personalization with Privacy: Creating tailored experiences while ensuring user data privacy and trust.

• Cross-Brand Consistency: Maintaining a cohesive user experience across multiple Expedia Group brands, each with its own identity and user base.

• Integrating AI/ML: Effectively incorporating AI-driven features into user experiences in a way that is intuitive, beneficial, and trustworthy.

Learning & Development Opportunities:

• Advanced Design Skills: Opportunities to hone skills in complex problem-solving, strategic design thinking, and systems design.

• Industry Trends: Exposure to cutting-edge trends in travel tech, AI, and user experience design.

• Mentorship: Formal or informal opportunities to mentor junior designers and develop leadership capabilities.

• Cross-Disciplinary Learning: Gaining deeper insights into product management, engineering, and user research practices.

📝 Enhancement Note: The challenges presented are inherent to working on core platform functionalities at a large tech company. These challenges also represent significant opportunities for professional growth and skill development.

💡 Interview Preparation

Strategy Questions:

• "Describe a complex design problem you tackled related to user identity, authentication, or membership. How did you approach it, what was your solution, and what was the outcome?" (Focus on process, problem framing, and impact)

• "How do you ensure design consistency and scalability across multiple products or brands within a large organization?" (Highlight systems thinking and design system experience)

• "How have you used data (behavioral analytics, A/B testing, user research) to inform your design decisions and measure success?" (Prepare specific examples with metrics)

• "Imagine you need to design a new feature for user profile management. What are the key considerations, and how would you approach the design process?" (Demonstrate structured thinking and user empathy) Company & Culture Questions:

• "What interests you about Expedia Group and this specific role in Membership & Identity?" (Research company mission, values, and recent news)

• "How do you approach collaboration with product managers and engineers, especially when there are differing opinions?" (Showcase your collaborative and communication skills)

• "How do you incorporate accessibility and inclusive design principles into your work?" (Be ready with concrete examples)

• "How do you stay updated on design trends and new technologies, particularly AI in design?" (Demonstrate continuous learning) Portfolio Presentation Strategy:

• Structure Your Narrative: For each project, follow a clear story arc: Problem -> Your Role -> Process -> Solution -> Impact.

• Be Concise and Focused: Highlight the most critical aspects of your work. Don't get bogged down in minor details.

• Emphasize Collaboration and Impact: Show how you worked with others and quantify the results of your design decisions.

• Prepare for Q&A: Anticipate questions about your decisions, trade-offs, and alternative approaches.

• Highlight Systems Thinking: For this role, emphasize how your designs integrate into larger systems and contribute to a cohesive user journey.

📝 Enhancement Note: Candidates should prepare to discuss their experience with complex systems, data-driven design, and cross-functional collaboration. The portfolio presentation is a critical component, so practicing the narrative and anticipating questions is key.

📌 Application Steps

To apply for this Senior Product Designer position:

• Submit your application through the Expedia Group careers portal.

• Curate Your Portfolio: Select 2-3 of your most relevant and impactful projects, focusing on complex systems, user identity, or membership-related work. Ensure each case study clearly outlines the problem, your process, your specific contributions, and measurable outcomes.

• Tailor Your Resume: Highlight keywords from the job description, such as "Product Design," "UX Design," "Interaction Design," "Membership," "Identity," "Systems Thinking," "Prototyping," and "Cross-functional collaboration." Quantify achievements where possible.

• Prepare Your Narrative: Practice walking through your portfolio projects, focusing on your problem-solving approach, design decisions, and the impact of your work. Be ready to discuss your experience with data, collaboration, and design systems.

• Research Expedia Group: Understand the company's mission, values, brands, and the strategic importance of the Membership & Identity domain. Prepare thoughtful questions to ask the interviewers.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.