Senior Product Designer II

📍 Job Overview

Job Title: Senior Product Designer II

Company: Mistplay

Location: Toronto, Ontario, Canada / Montreal, Quebec, Canada

Job Type: Full Time

Category: Product Design / UX/UI

Date Posted: May 20, 2026

Experience Level: 7+ years

Remote Status: Hybrid

🚀 Role Summary

• Drive the end-to-end design process for player-centric product experiences, translating conceptual ideas into intuitive and delightful interfaces.

• Lead the evolution and application of a scalable design system, ensuring consistency and efficiency across mobile gaming and loyalty platforms.

• Own the design discovery and experimentation phases, independently planning and executing research, prototyping, and usability testing to identify impactful opportunities.

• Collaborate closely with Product Managers and Engineers to guide the user experience from initial concept through successful product launch.

• Partner with Data and Analytics teams to define and implement event tracking and measurement strategies for validating design hypotheses and informing iterative improvements.

📝 Enhancement Note: This role is positioned as a Senior Product Designer II, indicating a significant level of autonomy and leadership within the design function. The emphasis on "player-centric" and "mobile gaming" suggests a deep understanding of user needs within that specific domain. The requirement to "own the evolution of a scalable design system" points to a strategic responsibility for maintaining and advancing the company's design language.

📈 Primary Responsibilities

• Conceptualize, design, and deliver user-centric product experiences that align with Mistplay's mission and player engagement goals.

• Develop and maintain a comprehensive, scalable design system, ensuring adherence to best practices and technical pipeline development suitable for gaming and loyalty applications.

• Craft detailed end-to-end user flows and intuitive interfaces that simplify complex user actions.

• Produce a range of design artifacts, including sketches, concepts, wireframes, and high-fidelity prototypes, to effectively communicate design vision and facilitate cross-functional collaboration.

• Proactively lead design discovery initiatives, including independent planning and execution of user research, prototyping, and usability testing to uncover key insights and opportunities.

• Act as a design partner to Product Managers and Engineers, providing expert guidance and ensuring the user experience is prioritized throughout the product development lifecycle.

• Coordinate design efforts with external partners and stakeholders as required, ensuring alignment and clear communication.

• Collaborate with Data and Analytics teams to establish robust event tracking and measurement strategies, enabling data-informed design decisions and hypothesis validation.

• Contribute to the continuous improvement of team design practices, standards, and documentation to foster consistency, quality, and knowledge sharing.

📝 Enhancement Note: The responsibilities clearly outline a hands-on design role with significant strategic input. The emphasis on independent research, prototyping, and collaboration with engineering and product management highlights the need for strong execution and communication skills. The mention of "event tracking and measurement strategies" indicates a data-driven approach to design validation.

🎓 Skills & Qualifications

Education: Bachelor’s degree in UI/UX Design, Interaction Design, Human-Computer Interaction, Graphic Design, or a related field, or equivalent practical experience.

Experience: 7+ years of experience in product design, with a significant portion spent operating at a senior or lead individual contributor level.

Required Skills:

• Demonstrated ability to lead design initiatives end-to-end, translating broad concepts into successfully shipped products.

• Advanced proficiency with modern design and prototyping tools, specifically Figma.

• Experience with complementary tools within the Adobe Creative Suite.

• Proven experience in building and evolving scalable design systems to enhance product consistency and efficiency.

• Strong prototyping skills, with the ability to select appropriate fidelity levels for different stages of the design process (discovery, validation, delivery).

• Hands-on experience planning and conducting user research and usability testing independently, utilizing tools such as UserTesting, Maze, or equivalent methods.

• Exceptional storytelling, communication, and stakeholder-influencing skills.

Preferred Skills:

• Experience operating within the gaming, mobile, or loyalty platform industries.

• Familiarity with defining event tracking and measurement strategies in collaboration with data and analytics teams.

• Experience coordinating with external partners and stakeholders.

📝 Enhancement Note: The required experience level (7+ years) and the emphasis on "senior or lead individual contributor level" indicate that candidates are expected to be highly experienced and capable of operating with minimal supervision. The specific mention of Figma, Adobe Creative Suite, and user research tools highlights the critical technical and methodological skills required.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• Showcase end-to-end product design case studies that demonstrate your ability to translate complex conceptual ideas into player-centric, user-friendly experiences.

• Include examples of how you have led design discovery, research, and validation processes, detailing your methodologies and the insights gained.

• Present at least one comprehensive case study detailing the design, development, and impact of a scalable design system you have built or significantly evolved.

• Demonstrate your proficiency with modern design tools (Figma is essential) and prototyping techniques, showcasing how you use them to communicate design solutions.

• Highlight examples where you have partnered effectively with Product Managers and Engineers, illustrating your collaborative process and problem-solving approach.

Process Documentation:

• Detail your approach to user research and usability testing, including how you plan, execute, and synthesize findings to drive design iteration.

• Explain your process for developing and maintaining design systems, including component management, documentation, and integration with development workflows.

• Illustrate your workflow for collaborating with cross-functional teams, from initial concept through to product launch, emphasizing communication and feedback loops.

• Describe how you measure the success of your designs, referencing specific metrics and analytical approaches used to validate hypotheses and inform future iterations.

📝 Enhancement Note: A strong portfolio is critical for this role. Candidates must be prepared to showcase not just visual design skills, but also a deep understanding of the end-to-end product design process, user research methodologies, design system management, and data-informed decision-making. Case studies should clearly articulate the problem, your solution, your process, and the measurable impact.

💵 Compensation & Benefits

Salary Range: Based on industry benchmarks for Senior Product Designers (II) in Toronto and Montreal, Canada, with 7+ years of experience, the estimated annual salary range is CAD $100,000 - $140,000. This range can vary based on the candidate's specific experience, skill set, and negotiation.

Benefits:

• Comprehensive health, dental, and vision insurance.

• Generous paid time off (PTO) and holidays.

• Team Lunches and other team-building activities.

• Opportunities for professional development and continuous learning.

• Game nights and company-wide events to foster a strong team culture.

• Potential for stock options or performance-based bonuses.

Working Hours: Standard full-time working hours are expected to be around 40 hours per week. The hybrid model allows for flexibility, with 2 days per week required in the office.

📝 Enhancement Note: The salary range is an estimate based on research for similar Senior Product Designer roles in major Canadian tech hubs like Toronto and Montreal, considering the specified experience level and the company's industry. Benefits are inferred from typical offerings in the tech sector and the explicitly mentioned perks.

🎯 Team & Company Context

🏢 Company Culture

Industry: Mobile Gaming & Loyalty Platforms. Mistplay operates at the intersection of mobile gaming, user engagement, and loyalty programs, leveraging data and technology to enhance the player experience.

Company Size: With over 20 million installs on Android and a growing team, Mistplay is a well-established player in the mobile app space, likely employing between 200-500 individuals. This size suggests a dynamic environment with opportunities for significant impact and cross-functional collaboration.

Founded: Founded with a passion for innovation, Mistplay has grown to become the #1 loyalty app for mobile gamers, indicating a strong track record of product development and market penetration.

Team Structure:

• The design team likely comprises a mix of Product Designers, UI/UX Designers, and potentially UX Researchers, working in close collaboration with Product Managers and Engineering teams.

• Reporting structures are typically flat in tech companies, with Senior Designers often reporting to a Design Lead or Head of Product/Design.

Methodology:

• Data-driven decision-making is a cornerstone, with designs informed by user research, A/B testing, and analytics.

• Agile development methodologies are likely employed, focusing on iterative design and development cycles.

• A strong emphasis is placed on user-centricity, ensuring that player needs and experiences are at the forefront of all design decisions.

Company Website: https://www.mistplay.com/

📝 Enhancement Note: The company culture is described as growth-oriented, data-driven, and collaborative, with an emphasis on innovation and taking calculated risks. The size of Mistplay suggests a balance between the agility of a startup and the stability of a more established company.

📈 Career & Growth Analysis

Operations Career Level: Senior Product Designer II represents a highly experienced individual contributor role. It signifies a level of expertise where the designer is expected to lead complex projects, mentor junior team members, and contribute significantly to strategic design initiatives. This role is pivotal in shaping the product's user experience and design system.

Reporting Structure: Typically, a Senior Product Designer II would report to a Design Manager, Director of Product Design, or Head of Product. They are expected to work autonomously but also collaborate closely with Product Managers and Engineering Leads on specific product initiatives.

Operations Impact: The Senior Product Designer II has a substantial impact on Mistplay's success by directly influencing the user experience of millions of mobile gamers. Their work on intuitive interfaces, engaging features, and a robust design system directly contributes to player retention, acquisition, and overall platform satisfaction, which are critical for Mistplay's loyalty program and business model.

Growth Opportunities:

• Leadership Development: Opportunities to mentor junior designers, lead design critiques, and potentially transition into a team lead or management role.

• Strategic Design Influence: Contribute to the long-term product vision and design strategy, influencing product roadmaps and innovation.

• Specialization: Deepen expertise in areas such as mobile gaming UX, loyalty program design, or advanced design system architecture.

• Cross-functional Exposure: Gain broader experience by working on new product initiatives, including potential involvement in Mistplay's publishing division.

📝 Enhancement Note: This role offers a clear path for career advancement, either through technical leadership, mentorship, or strategic design contributions within the gaming and loyalty app space. The "II" designation suggests a potential for further growth into principal or lead roles.

🌐 Work Environment

Office Type: Mistplay operates a hybrid work model, requiring 2 days per week in the office. This suggests a modern office space designed to foster collaboration, innovation, and team connection.

Office Location(s): The hybrid model is implemented in Toronto (400 University Ave) and Montreal (1001 Blvd. Robert-Bourassa), Canada. These are prime downtown locations, offering accessibility and proximity to urban amenities.

Workspace Context:

• The office environment is likely designed to encourage collaboration, with meeting rooms, breakout spaces, and common areas conducive to brainstorming and team interactions.

• Designers will have access to industry-standard hardware and software, including high-performance workstations and licenses for design tools like Figma and Adobe Creative Suite.

• Opportunities for informal interactions with colleagues from Product Management, Engineering, Data, and Marketing teams will be readily available, fostering a dynamic and integrated work experience.

Work Schedule: The hybrid schedule requires 2 days per week in the office, with flexibility for the remaining days, likely allowing for remote work. This setup supports work-life balance while ensuring in-person collaboration.

📝 Enhancement Note: The hybrid model is a key feature, balancing in-office collaboration with remote flexibility. The specified office addresses indicate modern, well-located workplaces in Canada's two largest cities.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: A brief call with a recruiter to assess overall fit, experience, and salary expectations.

• Portfolio Review & Design Challenge: A session where candidates present their portfolio, walking through key case studies. This may be followed by a design exercise or a take-home challenge to assess design thinking, problem-solving skills, and execution.

• Team Interviews: Meetings with Product Managers, Engineers, and potentially other Designers to evaluate collaboration style, technical understanding, and cultural fit.

• Hiring Manager Interview: Final discussion with the hiring manager to delve deeper into experience, leadership potential, and strategic alignment.

Portfolio Review Tips:

• Storytelling is Key: Structure your case studies to tell a clear narrative: the problem, your process, your solution, and the measurable impact.

• Showcase Your Process: Don't just show final screens; explain your thinking, research methods, iterations, and why you made specific design decisions.

• Highlight Collaboration: Demonstrate how you work with cross-functional teams, including Product Managers and Engineers.

• Quantify Impact: Whenever possible, use data and metrics to show the success of your designs. For Mistplay, focus on metrics related to engagement, retention, or user satisfaction.

• Tailor to Mistplay: Research Mistplay's products and user base. Highlight relevant experience in mobile gaming, loyalty programs, or user engagement.

Challenge Preparation:

• Understand the Product: Familiarize yourself with the Mistplay app and its core functionalities.

• Embrace Ambiguity: Be prepared for design challenges that may be open-ended, requiring you to define the problem space and scope.

• Focus on Player Experience: Frame your solutions around enhancing the player experience and driving engagement.

• Articulate Your Rationale: Clearly explain the thinking behind your design choices, including user research insights and potential trade-offs.

📝 Enhancement Note: The interview process is typical for senior design roles, emphasizing portfolio presentation and problem-solving. Candidates should prepare to defend their design decisions with data and user insights, demonstrating their ability to impact player engagement.

🛠 Tools & Technology Stack

Primary Tools:

• Figma: The core design and prototyping tool. Advanced proficiency is essential for creating UI, wireframes, prototypes, and managing design systems.

• Adobe Creative Suite: Complementary tools such as Photoshop and Illustrator may be used for asset creation, image editing, or more complex graphic design tasks.

• Prototyping Tools: Beyond Figma's native capabilities, experience with tools like InVision, Adobe XD, or similar for advanced prototyping may be beneficial.

Analytics & Reporting:

• UserTesting / Maze: Essential for planning and conducting independent user research and usability testing.

• Data & Analytics Platforms (e.g., Amplitude, Mixpanel, Google Analytics): While not directly a design tool, understanding how to interpret data from these platforms and collaborate with analytics teams to define event tracking is crucial.

CRM & Automation:

• Not directly relevant to the Senior Product Designer II role, but awareness of how design impacts broader systems like CRM or marketing automation could be a plus.

📝 Enhancement Note: Proficiency in Figma is explicitly required and is the central tool for this role. Familiarity with user research platforms and an understanding of how design integrates with data analytics are also key technical requirements.

👥 Team Culture & Values

Operations Values:

• Player-Centricity: A deep understanding and focus on the needs and experiences of mobile gamers.

• Innovation: Encouraging creativity, pushing boundaries, and exploring new possibilities in the gaming and loyalty space.

• Data-Driven: Utilizing data and analytics to inform decisions, validate hypotheses, and measure impact.

• Collaboration: Working effectively across teams (Product, Engineering, Data, Marketing) to achieve shared goals.

• Growth Mindset: A commitment to continuous learning, improvement, and embracing challenges.

Collaboration Style:

• Cross-functional Integration: Designers are expected to be integral members of cross-functional teams, actively participating in discussions and decision-making.

• Open Communication: An environment that encourages open feedback, constructive critique, and transparent communication.

• Shared Ownership: A collective responsibility for product success, with designers contributing to strategy and problem-solving beyond just visual execution.

📝 Enhancement Note: The company culture emphasizes innovation, data, and collaboration, all centered around the core value of a positive player experience. Designers are expected to be proactive collaborators who champion user needs.

⚡ Challenges & Growth Opportunities

Challenges:

• Balancing Player Needs with Business Goals: Designing experiences that delight players while also meeting business objectives for engagement and monetization.

• Scaling Design Systems: Evolving a design system to support a growing product suite and diverse feature set without becoming overly rigid.

• Navigating Ambiguity: Tackling complex, ill-defined problems that require significant strategic thinking and user research to resolve.

• Staying Ahead of Trends: Keeping pace with evolving mobile gaming trends, user expectations, and design technologies.

Learning & Development Opportunities:

• Mentorship: Opportunities to learn from experienced peers and potentially mentor junior designers.

• Industry Events: Access to conferences, workshops, and online courses related to UX/UI design, mobile gaming, and product development.

• Internal Knowledge Sharing: Participation in design critiques, brown bag sessions, and cross-team learning initiatives.

• Exposure to New Product Areas: Potential involvement in Mistplay's expanding product portfolio, including its publishing division.

📝 Enhancement Note: The role presents opportunities to tackle complex design challenges in a dynamic industry, fostering professional growth through mentorship and continuous learning.

💡 Interview Preparation

Strategy Questions:

• "Describe a time you translated a broad, conceptual idea into a meaningful, player-centric product experience. What was your process, and what was the outcome?" (Focus on your end-to-end design process, user research, and impact.)

• "How do you approach owning and evolving a scalable design system? Walk us through an example of a design system you've worked on and its impact." (Highlight your strategic thinking, technical understanding, and ability to drive consistency.)

Company & Culture Questions:

• "What excites you about Mistplay and our mission to be the best way to play mobile games?" (Showcase your research into Mistplay and genuine interest.)

• "How do you collaborate with Product Managers and Engineers? Describe a situation where you had to influence stakeholders to adopt your design vision." (Emphasize your communication, collaboration, and influencing skills.)

Portfolio Presentation Strategy:

• Start with the "Why": Clearly articulate the problem you were trying to solve and for whom.

• Showcase Your Process: Don't just show final screens. Explain your research, ideation, wireframing, prototyping, and testing phases. Use visuals to illustrate your journey.

• Highlight Your Role: Be specific about your contributions, especially in team projects.

• Quantify Results: Whenever possible, present metrics that demonstrate the success or impact of your design solutions.

• Be Prepared for Deep Dives: Expect questions on specific design choices, technical constraints, and alternative solutions.

📝 Enhancement Note: Interview preparation should focus on articulating your design process, demonstrating leadership, and showcasing your ability to drive impact through user-centric, data-informed design within the mobile gaming context.

📌 Application Steps

To apply for this Senior Product Designer II position:

• Submit your application through the provided Lever application link (jobs.lever.co/mistplay/).

• Tailor Your Resume: Optimize your resume to highlight your 7+ years of product design experience, focusing on senior-level contributions, design system development, user research, and proficiency in Figma. Use keywords from the job description.

• Curate Your Portfolio: Ensure your portfolio prominently features end-to-end case studies that demonstrate your ability to translate concepts into shipped products, your expertise in Figma, and your experience with user research and design systems. Prioritize projects relevant to mobile gaming or loyalty platforms.

• Prepare Your Presentation: Practice walking through your portfolio case studies, focusing on storytelling, your design process, collaboration with teams, and quantified impact. Be ready to discuss your approach to ambiguous problem spaces and your understanding of player-centric design.

• Research Mistplay: Thoroughly familiarize yourself with Mistplay's app, mission, company values, and recent news. Understand their target audience and the mobile gaming/loyalty platform landscape.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.