Senior Product Designer (Growth & Conversion)

📍 Job Overview

Job Title: Senior Product Designer (Growth & Conversion)

Company: OnHires

Location: Remote (Europe / Ukraine)

Job Type: Full-time

Category: Product Design / UX Design (Growth & Conversion Focused)

Date Posted: June 18, 2026

Experience Level: Mid-Senior Level (3-5+ years)

Remote Status: Fully Remote

🚀 Role Summary

• This role focuses on designing user experiences for B2C digital products with a direct impact on key business metrics like conversion, activation, retention, and Lifetime Value (LTV).

• You will be instrumental in optimizing subscription flows, onboarding journeys, paywalls, and trial-to-paid conversion funnels through data-informed design decisions and A/B testing.

• The position requires advanced proficiency in Figma and experience with scalable design systems, enabling the creation of intuitive and performant user interfaces.

• Collaboration is key, involving close partnerships with Product Managers, Engineers, UX Researchers, and other stakeholders to translate insights into actionable design solutions.

📝 Enhancement Note: While the title is "Senior Product Designer," the specific focus on "Growth & Conversion" and the required experience level (3-5+ years) places this role within a specialized segment of product design that heavily intersects with operations, analytics, and business strategy. Candidates should highlight their experience in driving measurable business outcomes through design.

📈 Primary Responsibilities

• Design and iterate on user experiences for B2C digital products, specifically targeting growth and conversion optimization.

• Develop end-to-end user journeys for onboarding, activation, subscription models, paywalls, trial-to-paid conversion, and retention mechanics.

• Leverage user research, product analytics, and behavioral data to inform design hypotheses and solutions.

• Plan, design, and analyze A/B experiments to validate design improvements and drive measurable impact.

• Collaborate closely with Product Managers, Engineers, QA, UX Researchers, and other cross-functional teams to ensure seamless execution of design initiatives.

• Build, maintain, and evolve scalable design systems, components, and visual guidelines to ensure consistency and efficiency across products.

• Directly contribute to improving key product metrics, including conversion rates, user retention, engagement, and Lifetime Value (LTV).

• Support multiple compact products, demonstrating adaptability and the ability to manage diverse design challenges simultaneously.

📝 Enhancement Note: The responsibilities emphasize a performance-oriented approach to design, requiring a strong understanding of user psychology, data analysis, and experimentation. This goes beyond traditional UI/UX to encompass growth hacking principles within a design framework.

🎓 Skills & Qualifications

Education: While no specific degree is mandated, a Bachelor's degree in Design, Human-Computer Interaction, Psychology, or a related field is often beneficial for understanding user behavior and design principles. Equivalent practical experience will also be considered.

Experience: 3–5+ years of experience in Product Design or UX Design, with a substantial focus on B2C digital products and performance-driven user flows.

Required Skills:

• Proven experience designing for B2C digital products.

• Demonstrated success in creating performance-driven user flows, including onboarding, subscription funnels, paywalls, CRO (Conversion Rate Optimization) flows, trial-to-paid conversion, and retention journeys.

• Hands-on experience with A/B testing, product experimentation, and data analysis to drive design decisions.

• Strong data-driven mindset with the ability to interpret and utilize user behavior data, product analytics, and key performance metrics.

• Advanced proficiency in Figma, including mastery of Auto Layout, Components, Variants, Variables, and creating developer-ready design files.

• Experience in building and maintaining scalable design systems.

• Excellent communication skills, with the ability to articulate and justify design decisions to diverse stakeholders (product, engineering, leadership).

• Fluent in English, both written and spoken. Preferred Skills:

• Experience with B2C subscription products.

• Background in growth-focused or performance-driven product companies.

• Familiarity with products tailored for the US market.

• Experience utilizing AI-assisted design tools and workflows.

• Experience working effectively within remote, cross-functional teams.

📝 Enhancement Note: The emphasis on advanced Figma skills and design systems suggests a need for candidates who can not only design but also contribute to the foundational elements of a scalable design practice. Experience with data and experimentation is crucial for demonstrating impact.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• Showcase examples of B2C product designs with a clear focus on growth and conversion metrics.

• Include case studies that detail your process for improving onboarding, subscription funnels, or retention mechanics.

• Demonstrate how you used data, A/B testing, or user research to inform design decisions and achieve measurable outcomes.

• Highlight your experience with building or contributing to design systems, including examples of components and their application.

• Present Figma files (or screenshots/walkthroughs) that exhibit advanced use of features like Auto Layout, Variants, and Variables. Process Documentation:

• Clearly outline your design process from problem identification to solution implementation and iteration.

• Detail your approach to hypothesis generation, A/B testing design, and analyzing experiment results.

• Explain your methods for collaborating with product managers, engineers, and data analysts throughout the design lifecycle.

• Illustrate how you ensure design scalability and consistency through design systems and documentation.

📝 Enhancement Note: Candidates should prepare case studies that quantify the impact of their design work. Focus on metrics like conversion rate improvements, activation increases, or LTV growth. Demonstrating a systematic approach to problem-solving and iteration is key.

💵 Compensation & Benefits

Salary Range: Based on industry benchmarks for Senior Product Designers with 3-5+ years of experience in remote European roles, and considering the specialization in Growth & Conversion, a competitive salary range could be estimated between €50,000 - €80,000 annually. This range is subject to variation based on specific experience, interview performance, and candidate location within Europe/Ukraine.

Benefits:

• 22 paid days off per year.

• Paid public holidays.

• Remote-first international work environment.

• Opportunity to work on global B2C products with substantial user bases.

• Direct impact on product metrics and business outcomes, offering significant professional satisfaction.

Working Hours: Full-time cooperation with flexible scheduling. The team typically operates within the 7:00–18:00 CET/EET window, allowing for collaboration across European and Eastern European time zones. No time tracker is used; self-reporting for project cost allocation is expected.

📝 Enhancement Note: The salary estimate is derived from market data for similar remote roles in Europe, adjusting for the senior level and specialized growth focus. The benefits package highlights the advantages of a remote-first, international company with a focus on impactful work.

🎯 Team & Company Context

🏢 Company Culture

Industry: Technology, specifically developing and scaling B2C digital products, including subscription-based SaaS, web/mobile applications, and AI-powered solutions. The company operates in a competitive global market, focusing on user acquisition, engagement, and monetization.

Company Size: The description implies a scaling company with active hiring, suggesting a mid-sized organization that is growing its product teams. This often means a dynamic environment with opportunities for influence but also requires individuals who can adapt to evolving structures.

Founded: The company is described as an "international product company" actively scaling. While the founding year isn't specified, its current growth phase suggests a relatively established entity that has moved beyond its startup years and is now focused on market expansion and product refinement.

Team Structure:

• The Product Design team is being strengthened, indicating a strategic investment in UX capabilities.

• Designers will work in cross-functional teams, collaborating closely with Product Managers, Engineers, QA, and UX Researchers.

• Designers may support more than one product, suggesting a flexible and potentially agile team structure where individuals contribute across various product lines. Methodology:

• Data-informed design decisions are paramount, utilizing product analytics and user behavior data.

• A strong emphasis on experimentation, particularly A/B testing, to validate design hypotheses and drive performance.

• Scalable design systems are a core component, ensuring consistency and efficiency in product development.

• Collaboration is central, with cross-functional teams working together to achieve product goals.

Company Website: https://www.onhires.com

📝 Enhancement Note: The company culture appears to be growth-oriented, data-driven, and collaborative, typical of successful B2C product companies. The remote-first nature and B2B contract model suggest a focus on independent, results-driven professionals.

📈 Career & Growth Analysis

Operations Career Level: This is a Senior Product Designer role, indicating a level of autonomy and responsibility beyond junior or mid-level positions. It requires not just execution but also strategic input into product direction, particularly concerning growth and conversion. The role is expected to influence product strategy through design-led experimentation and data analysis.

Reporting Structure: While not explicitly stated, Senior Product Designers typically report to a Head of Product Design, Design Lead, or a senior Product Manager, depending on the organizational structure. Collaboration will be extensive with Product Managers and Engineers.

Operations Impact: The core function of this role is to directly impact and improve key business metrics (conversion, activation, retention, LTV). This means the designer's work is inextricably linked to revenue generation and operational efficiency from a user acquisition and retention perspective.

Growth Opportunities:

• Specialization: Deepen expertise in growth design, conversion optimization, and subscription models, becoming a go-to expert in these critical areas.

• Leadership: Potential to mentor junior designers, lead design initiatives for specific product areas, or contribute to the evolution of the company's design practices and design systems.

• Cross-Product Exposure: Gain broad experience across multiple B2C digital products, enhancing versatility and understanding of different market segments and user needs.

• Strategic Influence: Contribute more significantly to product strategy and roadmap planning through data-backed design insights and successful experimentation.

📝 Enhancement Note: The role offers significant growth potential for designers who excel at driving business results through design. The ability to work with data and experiments is a key differentiator for career advancement in this specialized area.

🌐 Work Environment

Office Type: This is a 100% remote role, offering the flexibility of working from anywhere within Europe or Ukraine. The company fosters a remote-first international environment.

Office Location(s): Not applicable, as the role is fully remote. The company operates internationally, with a preference for candidates located in Europe or Ukraine to facilitate collaboration within relevant time zones.

Workspace Context:

• The workspace is digital and asynchronous-friendly, requiring strong self-management and communication skills.

• Access to collaborative tools is essential for seamless interaction with distributed team members.

• Opportunities for virtual team building and knowledge sharing will be present to foster a sense of community despite the remote setup.

Work Schedule: Flexible schedule, with an expectation to collaborate within European and Eastern European working hours (approximately 7:00–18:00 CET/EET). This allows for overlap with core team members for synchronous communication while accommodating individual work preferences.

📝 Enhancement Note: The remote-first environment requires candidates to be self-motivated, organized, and proficient in digital collaboration tools. The flexible schedule is a significant perk, but the need for time zone overlap emphasizes the importance of asynchronous communication skills.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: A review of your CV and portfolio to assess relevant experience, particularly in B2C growth and conversion design.

• Portfolio Presentation & Discussion: A session where you present 1-2 key case studies from your portfolio, focusing on your design process, problem-solving, data-driven approach, and measurable outcomes. Expect in-depth questions about your decision-making.

• Technical/Skills Assessment: Potentially a practical design exercise or a deeper dive into Figma skills and design system knowledge.

• Cross-functional Collaboration Interview: Discussion with Product Managers and/or Engineers to evaluate your collaboration style, communication, and ability to work within a cross-functional team.

• Final Interview: A conversation with a hiring manager or senior leader to assess cultural fit, strategic thinking, and overall suitability for the role.

Portfolio Review Tips:

• Quantify Impact: For each case study, clearly articulate the problem, your proposed solution, your process, and most importantly, the quantifiable results (e.g., "Increased conversion rate by X%", "Improved activation by Y%", "Reduced churn by Z%").

• Showcase Growth Focus: Highlight projects specifically related to onboarding, subscription funnels, paywalls, A/B testing, and user retention.

• Detail Your Process: Walk through your design thinking, from research and ideation to iteration and implementation. Explain why you made certain decisions.

• Demonstrate Technical Proficiency: Showcase advanced Figma skills (Auto Layout, Components, Variables) and your approach to building or using design systems.

• Tell a Story: Structure your case studies as narratives that highlight challenges, your contribution, and the successful resolution.

Challenge Preparation:

• Be prepared to discuss how you approach designing for conversion, retention, and user activation.

• Practice articulating your design decisions based on data and A/B testing results.

• Understand how to collaborate effectively with engineers on implementation and with PMs on strategy.

• Familiarize yourself with common B2C subscription models and user journey optimization tactics.

📝 Enhancement Note: The interview process heavily emphasizes a portfolio that demonstrates tangible business impact through design. Candidates should be ready to discuss their data analysis and experimentation methodologies in detail.

🛠 Tools & Technology Stack

Primary Tools:

• Figma: Essential for all design work, including UI design, prototyping, and design system management. Advanced proficiency with Auto Layout, Components, Variants, and Variables is required.

• Prototyping Tools: Figma's built-in prototyping capabilities are expected, potentially supplemented by other tools for more complex interactions if needed.

• Design Systems: Experience with building, maintaining, or heavily utilizing scalable design systems.

Analytics & Reporting:

• Product Analytics Tools: Proficiency or familiarity with tools like Amplitude, Mixpanel, Google Analytics, or similar platforms for analyzing user behavior and product performance.

• A/B Testing Platforms: Experience with tools like Optimizely, VWO, Google Optimize, or in-house experimentation frameworks.

CRM & Automation:

• While not a direct operational tool for the designer, understanding the principles behind CRM systems (like Salesforce, HubSpot) and marketing automation can be beneficial for context.

• Familiarity with how user data flows from design interactions into these systems is an asset.

📝 Enhancement Note: The core technical requirement is advanced Figma proficiency. Familiarity with analytics and A/B testing platforms is critical for fulfilling the data-driven aspect of the role.

👥 Team Culture & Values

Operations Values:

• Data-Driven: Decisions are rooted in data, analytics, and experimentation. The team values measurable outcomes over subjective opinions.

• Growth Mindset: A continuous drive to improve product metrics, user engagement, and business revenue through design innovation and iteration.

• Collaboration: Strong emphasis on working effectively across disciplines (Product, Engineering, QA, Research) to achieve shared goals.

• Efficiency & Scalability: Commitment to building and maintaining scalable design systems and efficient design processes.

• User-Centricity: While focused on growth, the core remains delivering value and positive experiences for the B2C user base.

Collaboration Style:

• Cross-functional Integration: Designers are expected to be integral parts of product teams, working closely with PMs and Engineers from ideation through launch and iteration.

• Open Communication: Encouragement of transparent feedback, constructive critique, and proactive problem-solving within and across teams.

• Agile & Iterative: Embracing iterative design processes, rapid prototyping, and continuous improvement based on feedback and data.

📝 Enhancement Note: The company values a proactive, results-oriented culture where designers are empowered to influence product direction through their expertise in growth and data analysis.

⚡ Challenges & Growth Opportunities

Challenges:

• Balancing Growth with User Experience: Designing for conversion and monetization without negatively impacting overall user satisfaction or long-term retention.

• Data Interpretation: Effectively translating complex user behavior data and A/B test results into actionable design insights.

• Working Across Multiple Products: Managing design consistency and priorities across several distinct B2C products, each with its own user base and goals.

• Remote Collaboration: Maintaining strong communication and team cohesion in a fully remote, international environment.

Learning & Development Opportunities:

• Specialized Training: Access to resources or opportunities to deepen knowledge in growth marketing, CRO, subscription business models, and advanced analytics.

• Industry Conferences: Potential to attend relevant design, product, or growth conferences.

• Skill Expansion: Opportunity to explore AI-assisted design tools and workflows.

• Mentorship: Potential for mentorship from senior product leaders or experienced designers within the organization.

📝 Enhancement Note: The challenges presented are common in growth-focused design roles but are framed as opportunities for skill development and strategic contribution.

💡 Interview Preparation

Strategy Questions:

• "Describe a time you used A/B testing to significantly improve a key user metric for a B2C product. What was your hypothesis, process, and outcome?"

• "How do you approach designing for subscription models or paywalls? What are the key considerations for balancing revenue generation with user value?"

• "Walk me through your process for designing an onboarding flow that maximizes user activation and retention."

• "How do you collaborate with product managers and engineers when your design recommendations are challenged or require significant technical effort?" Company & Culture Questions:

• "What interests you most about working on B2C digital products focused on growth and conversion?"

• "How do you stay updated on the latest trends in product design, growth hacking, and user behavior analysis?"

• "Describe your ideal remote work environment and how you ensure productivity and collaboration." Portfolio Presentation Strategy:

• Focus on Impact: For each case study, lead with the business problem and the quantifiable results achieved.

• Detail Your 'Why': Clearly explain the rationale behind your design decisions, referencing data, research, or experimentation.

• Showcase Figma Skills: Be ready to demonstrate advanced Figma techniques or discuss how you manage design systems effectively.

• Be Prepared for Deep Dives: Expect detailed questions about your process, challenges faced, and how you overcame them.

📝 Enhancement Note: Candidates should prepare specific examples that showcase their ability to drive business outcomes through design, backed by data and a clear understanding of growth principles.

📌 Application Steps

To apply for this operations-aligned design position:

• Submit your application through the provided link on Ashby.

• Portfolio Customization: Tailor your portfolio to highlight 1-2 projects that best demonstrate your experience in B2C growth, conversion optimization, A/B testing, and subscription flows. Quantify your impact using metrics.

• Resume Optimization: Ensure your resume clearly lists your experience with Figma, design systems, A/B testing, and B2C product design. Use keywords from the job description (e.g., "conversion," "retention," "onboarding," "LTV," "CRO").

• Interview Preparation: Practice articulating your design process, data-driven decision-making, and collaboration skills. Prepare to discuss your portfolio case studies in detail, focusing on the business impact.

• Company Research: Familiarize yourself with OnHires' client base and the types of B2C digital products they develop. Understand their focus on scaling and global markets.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.

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