Senior Product Designer, Funnel Conversion (Remote)

📍 Job Overview

Job Title: Senior Product Designer, Funnel Conversion

Company: ezCater, Inc

Location: Boston, Massachusetts, United States (Remote OK)

Job Type: Full-time

Category: Product Design / User Experience (UX)

Date Posted: August 04, 2026

Experience Level: 5-10 years

🚀 Role Summary

• This role is pivotal in optimizing the customer journey from initial intent to a completed order, directly impacting Gross Merchandise Volume (GMV) and conversion rates.

• You will be responsible for end-to-end design of the menu browsing, item selection, cart, checkout, and group ordering experiences.

• Collaboration with Product, Engineering, Data, and Research teams is key to identifying and removing friction points in the customer funnel.

• The position requires a strong focus on systems design, ensuring consistency and scalability across complex user journeys and edge cases.

• You will leverage AI-powered tools to enhance design processes and drive efficiency.

📝 Enhancement Note: While this role is for a Product Designer, its focus on "Funnel Conversion" and "GMV" directly ties into revenue generation and operational efficiency. Therefore, this description is tailored to highlight aspects relevant to Revenue Operations and GTM professionals, emphasizing the impact of design on business outcomes.

📈 Primary Responsibilities

• Own and design the complete menu-to-checkout journey, ensuring a seamless and intuitive experience for both individual and group orders.

• Partner with Product and Analytics teams to define hypotheses, design experiments (A/B tests), and interpret results to drive iterative design improvements.

• Design for the complexities of group ordering, ensuring a coherent system that integrates smoothly with single-order checkout.

• Elevate interaction, systems, and visual design standards by creating user flows, wireframes, high-fidelity mockups, and prototypes.

• Contribute to and advocate for the design system to ensure consistency, scalability, and accessibility across all customer touchpoints.

• Facilitate cross-disciplinary alignment through workshops, critiques, and working sessions to converge on strategic investment areas and secure buy-in.

• Utilize AI-powered tools to accelerate design processes, from early prototyping to research synthesis, and champion their adoption within the team.

• Identify and articulate opportunities for design-led innovation to improve conversion rates and customer satisfaction.

📝 Enhancement Note: The responsibilities highlight a strategic partnership with data and product teams, a core function in operations roles. The emphasis on "experimentation," "interpreting results," and "driving iterative design improvements" aligns with data-driven decision-making and continuous process optimization critical in operations.

🎓 Skills & Qualifications

Education: No specific degree requirements are listed, but a strong portfolio demonstrating design expertise and problem-solving skills is paramount.

Experience: 5+ years of experience in product design, UX design, interaction design, or a similar role, with accompanying experience in visual/graphic design.

Required Skills:

• Demonstrated ability to design systems, not just individual screens, understanding scalability across complex customer journeys and edge cases.

• Proven track record of independently identifying opportunities, framing ambiguous problems, and influencing product direction.

• Experience shaping team focus and solving clearly framed problems with measurable outcomes.

• Proficiency with the Figma suite, Claude design, and prototyping tools.

• Experience designing with and contributing to a robust design system.

• Strong storytelling and communication skills to explain complex flows and trade-offs to technical and non-technical partners.

• Well-developed collaboration and facilitation skills, with a thoughtful approach to team dynamics.

• A positive attitude with the ability to provide and receive constructive feedback. Preferred Skills:

• Experience designing checkout, cart, or payment flows, including error states, payment failures, or fraud-related friction.

• Experience designing group ordering, multi-participant, or collaborative purchasing experiences.

• Experience in the restaurant, catering, delivery, or gig economy space.

• Experience with service design, journey mapping, or complex operational workflows.

• Experience working in experimentation-heavy environments (e.g., A/B testing).

• Familiarity with frameworks like Jobs To Be Done, systems thinking, or other methods for structuring complex problem spaces.

📝 Enhancement Note: The emphasis on "systems design," "influencing product direction," and "measurable outcomes" aligns with the strategic thinking required in operations roles. The preferred skills in "experimentation-heavy environments" and "service design" are particularly relevant for optimizing customer journeys and operational workflows.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• Showcase end-to-end design ownership of complex user journeys, particularly those involving conversion funnels or transactional flows.

• Demonstrate how you identified opportunities, framed problems, and influenced product strategy, not just executed design tasks.

• Include case studies that clearly articulate the problem, your design process, the solutions implemented, and the measurable outcomes achieved (e.g., conversion rate improvements, GMV impact).

• Highlight your ability to design for systems, illustrating how your solutions scale, maintain consistency, and accommodate edge cases.

• Present examples of collaboration and facilitation, detailing how you worked with cross-functional teams (Product, Engineering, Data) to achieve project goals. Process Documentation:

• Detail your approach to user research and data analysis in identifying friction points within the customer funnel.

• Illustrate how you translate insights into actionable design hypotheses for experimentation.

• Provide examples of how you've used design systems to ensure consistency and scalability.

• Showcase your process for designing and iterating on checkout, cart, and group ordering features.

• Explain how you incorporate feedback and iterate on designs based on A/B testing results and user feedback.

📝 Enhancement Note: Portfolio requirements are crucial for design roles, and this section is enhanced to emphasize how a candidate can demonstrate operational thinking through their design work – showcasing impact, process optimization, and data-driven decision-making.

💵 Compensation & Benefits

Salary Range: $146,000 - $187,000 annually (national total target compensation, including base salary and bonus target).

Benefits:

• Stock options

• 12 paid holidays

• Flexible Paid Time Off (PTO)

• 401K with company match

• Health insurance

• Dental insurance

• Flexible Spending Account (FSA)

• Long-term disability insurance

• Mental health resources

• Family planning resources

• Employee meal program (when in office)

Working Hours: Standard full-time hours are expected, likely around 40 hours per week, with flexibility for remote work.

📝 Enhancement Note: The salary range is provided based on the explicit mention in the job description. The benefits are detailed to highlight their value proposition for professionals, including those focused on long-term financial planning and well-being, which can be attractive to operations professionals.

🎯 Team & Company Context

🏢 Company Culture

Industry: Food Technology / E-commerce Platform. ezCater operates in the B2B food ordering and delivery space, focusing on workplace catering solutions.

Company Size: The company has a significant employee base, indicated by the need for a Senior Product Designer and the comprehensive benefits package, suggesting a well-established organization.

Founded: Information not explicitly provided, but the company's scale implies a history of growth and innovation in the food tech sector.

Team Structure:

• The role is part of the "Funnel Conversion pod," indicating a specialized, cross-functional team structure focused on specific business objectives.

• This pod likely includes Product Managers, Engineers, Data Analysts, Researchers, and Designers working collaboratively.

• Reporting structure is not detailed but implies a senior designer contributing to team strategy and potentially mentoring junior members. Methodology:

• Data-driven decision-making is central, with a strong emphasis on experimentation (A/B testing) and analyzing results to inform design and product strategy.

• A systems-thinking approach is encouraged to manage complexity and ensure scalability.

• Collaboration and facilitation are key to aligning diverse disciplines and driving consensus.

• AI-powered tools are being integrated to enhance efficiency and innovation.

Company Website: https://www.ezcater.com/

📝 Enhancement Note: The company context is inferred from the job description's focus on "Food Tech," "workplaces," and "GMV," positioning ezCater as a key player in its market. The team structure description emphasizes a modern, agile pod-based approach common in tech companies, which is highly relevant for operations professionals who often work within or alongside such teams.

📈 Career & Growth Analysis

Operations Career Level: This is a Senior Product Designer role, indicating a mid-to-senior level position within the design function. For operations professionals, this translates to a role with significant autonomy, strategic input, and the ability to influence key business metrics.

Reporting Structure: The role reports into the Funnel Conversion pod leadership, likely a Product Manager or Design Lead, and collaborates extensively with Engineering and Data teams. This cross-functional reporting and collaboration is common in operations.

Operations Impact: The Senior Product Designer directly impacts GMV and conversion rates by optimizing the customer journey. This role has a tangible influence on revenue generation and operational efficiency through design improvements.

Growth Opportunities:

• Skill Development: Deepen expertise in conversion optimization, systems design, A/B testing, and AI-assisted design. Opportunity to lead design initiatives for critical business areas.

• Leadership Potential: Grow into a Design Lead role, mentor junior designers, and take on larger strategic product initiatives. Potential to influence design strategy and team processes.

• Cross-functional Exposure: Gain extensive experience collaborating with Product, Engineering, and Data teams, enhancing understanding of the broader GTM and operational ecosystem.

• Industry Expertise: Develop specialized knowledge in the food tech and B2B e-commerce space.

📝 Enhancement Note: This section frames the Senior Product Designer role from an operations perspective, highlighting the strategic influence, impact on revenue, and cross-functional collaboration that would appeal to operations professionals seeking to understand the broader business context and growth potential.

🌐 Work Environment

Office Type: Remote-Hybrid. The company supports remote work but also has an office in Boston, MA, for those who prefer or need to work from there. "Together Weeks" suggest periodic in-person team gatherings.

Office Location(s): Boston, Massachusetts.

Workspace Context:

• Remote Flexibility: The role offers significant flexibility, allowing work from home or a hybrid arrangement.

• Collaborative Environment: Emphasis on cross-functional collaboration within the "Funnel Conversion pod" and with other departments. Regular workshops, critiques, and working sessions are part of the workflow.

• Tools & Technology: Access to modern design tools (Figma, Claude design) and AI-powered tools, supporting efficient and innovative work.

Work Schedule: Full-time, with the flexibility offered by the remote-hybrid arrangement. This allows for balancing personal commitments with the demands of optimizing critical conversion funnels.

📝 Enhancement Note: The remote-hybrid nature of the role is a key aspect for many professionals. This section details the flexibility and collaborative aspects of the work environment, relevant for understanding daily work dynamics and team interaction.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: Likely a recruiter screen to assess basic qualifications and cultural fit.

• Portfolio Review & Design Challenge: Candidates will present their portfolio, focusing on case studies demonstrating impact on conversion, system design, and collaboration. A design challenge may be given to assess problem-solving skills, design thinking, and ability to work within constraints.

• Cross-functional Interviews: Interviews with Product, Engineering, and Data team members to assess collaboration style, technical understanding, and strategic thinking.

• Hiring Manager Interview: Final discussion with the hiring manager to assess overall fit, leadership potential, and alignment with team goals.

Portfolio Review Tips:

• Focus on Impact: Clearly articulate the business problem, your role, the solutions you designed, and the measurable outcomes (e.g., increased conversion, reduced friction, increased GMV). Quantify results whenever possible.

• Showcase Systems Thinking: Include examples where you designed scalable systems, not just isolated screens. Explain how your design decisions impacted the broader user journey and product architecture.

• Demonstrate Collaboration: Highlight instances where you effectively partnered with Product, Engineering, and Data. Explain your facilitation and communication strategies.

• Tell a Story: Structure your case studies with a clear narrative arc: problem, process, solution, results. Use visuals effectively to convey complex ideas.

• Address Group Ordering: If possible, include examples related to collaborative or multi-user experiences, as this is a key area for the role.

Challenge Preparation:

• Be prepared to discuss your approach to optimizing conversion funnels, identifying friction points, and leveraging data.

• Practice articulating complex design decisions and trade-offs clearly and concisely.

• Research ezCater's current platform, paying attention to their checkout and ordering flows, to identify potential areas for improvement.

• Be ready to discuss how you would integrate AI tools into your design workflow.

📝 Enhancement Note: This section provides actionable advice for candidates applying to roles that require a portfolio, emphasizing how to present work in a way that highlights operational impact and strategic thinking. The interview process is generalized but tailored to a senior design role with a focus on business outcomes.

🛠 Tools & Technology Stack

Primary Tools:

• Figma: Essential for UI design, prototyping, and collaboration.

• Claude Design: Mentioned specifically, likely an AI-powered design assistant or tool used for research synthesis or idea generation.

• Prototyping Tools: Proficiency expected for creating interactive mockups and user flows.

Analytics & Reporting:

• Data Analysis Tools: While not explicitly named, experience with tools used for A/B testing, conversion tracking, and user behavior analysis (e.g., Google Analytics, Amplitude, Mixpanel) is implied by the role's focus.

• Experimentation Platforms: Familiarity with platforms for designing and running A/B tests.

CRM & Automation:

• While not directly a CRM role, understanding how design impacts user journeys within a CRM context or e-commerce platform is beneficial. Familiarity with systems that manage customer interactions and transactions.

• Design System Tools: Experience with tools or methodologies for building and maintaining design systems.

📝 Enhancement Note: This section is crucial for operations professionals who often manage or interact with technology stacks. It highlights the specific design tools and implies the need for analytical tools, aligning with the data-driven nature of operations.

👥 Team Culture & Values

Operations Values:

• Customer-Centricity: A strong focus on understanding and serving customer needs to drive conversion and satisfaction.

• Data-Driven Decision Making: Reliance on data and experimentation to guide product and design choices, ensuring measurable impact.

• Collaboration & Transparency: Open communication and teamwork across disciplines to achieve shared goals.

• Bias for Action & Iteration: A culture that encourages rapid prototyping, experimentation, and continuous improvement.

• Innovation: Embracing new tools and approaches (like AI) to enhance efficiency and user experience.

Collaboration Style:

• Cross-functional Pods: Working in integrated teams (Product, Engineering, Data, Design) with shared ownership of outcomes.

• Facilitation & Alignment: Actively leading workshops and critiques to ensure shared understanding and strategic alignment.

• Feedback-Oriented: A culture that values constructive feedback for continuous improvement of both the product and individual performance.

📝 Enhancement Note: This section translates the company's stated values and collaboration style into terms relevant for operations professionals, highlighting aspects like data-driven approaches, cross-functional teamwork, and iterative process improvement.

⚡ Challenges & Growth Opportunities

Challenges:

• Balancing Complexity: Designing for both individual and group orders, along with edge cases in checkout and payment, presents significant complexity.

• Data Interpretation: Effectively translating experimental data and user research into actionable design insights requires strong analytical skills.

• Influencing Stakeholders: Gaining buy-in and aligning diverse teams on design priorities and strategic direction.

• Scalability: Ensuring designs are scalable and maintainable within a growing product and a robust design system.

• AI Integration: Effectively leveraging new AI-powered tools to enhance productivity and innovation without compromising quality.

Learning & Development Opportunities:

• Specialization: Deepen expertise in conversion rate optimization (CRO), transactional design, and systems thinking within a high-impact domain.

• Mentorship: Opportunity to mentor junior designers and contribute to the growth of the design practice.

• Strategic Influence: Play a key role in defining the product roadmap and strategy for critical conversion funnels.

• Industry Trends: Stay at the forefront of design trends, including the application of AI in product development.

📝 Enhancement Note: Identifying challenges and growth opportunities helps operations professionals assess the role's potential for development and problem-solving, aligning with their own career aspirations and skill-building objectives.

💡 Interview Preparation

Strategy Questions:

• "Describe a time you significantly improved a conversion funnel. What was your process, what data did you use, and what were the results?"

• "How do you approach designing for complex systems versus standalone features? Provide an example from your portfolio."

• "Walk us through how you'd design a new feature for group ordering, considering potential friction points and scalability."

• "How do you balance user needs with business goals (like GMV and conversion rates) in your design decisions?" Company & Culture Questions:

• "What interests you about ezCater and the food tech industry?"

• "How do you approach collaboration with Product Managers, Engineers, and Data Analysts?"

• "Describe your experience working with or contributing to a design system."

• "How do you stay updated on new design tools and methodologies, especially AI-powered ones?" Portfolio Presentation Strategy:

• Structure: Organize your presentation logically, typically starting with an overview of the company/problem, your role, the challenge, your process, key design decisions, and finally, the measurable impact.

• Quantify Impact: For each case study, clearly state the metrics you influenced (e.g., "Increased checkout completion rate by 8%", "Reduced cart abandonment by 5%", "Contributed to a 3% increase in GMV").

• Highlight Systems: Use diagrams or explanations to show how your designs fit into a larger system and how they scale.

• Showcase Collaboration: Mention specific instances of working with other teams, the challenges faced, and how you overcame them.

• Practice Delivery: Rehearse your presentation to ensure clarity, conciseness, and confidence. Be prepared for follow-up questions on any aspect of your work.

📝 Enhancement Note: This section provides concrete examples of interview questions and actionable strategies for portfolio presentation, specifically tailored to the Senior Product Designer role and its emphasis on conversion, systems, and collaboration, which are highly relevant to operations.

📌 Application Steps

To apply for this Senior Product Designer position:

• Submit your application through the ezCater careers portal via the provided link.

• Portfolio Customization: Ensure your portfolio prominently features case studies demonstrating your impact on conversion rates, system design, and cross-functional collaboration. Quantify your achievements whenever possible.

• Resume Optimization: Tailor your resume to highlight experience in product design, UX, conversion optimization, A/B testing, and design systems. Use keywords from the job description naturally.

• Interview Preparation: Practice articulating your design process, problem-solving approach, and how your work drives business outcomes. Prepare to discuss your experience with AI tools and collaborative methodologies.

• Company Research: Familiarize yourself with ezCater's business model, target audience, and their current platform. Understand their mission and values to articulate your cultural fit.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.

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