Senior Product Designer - Content Strategy

📍 Job Overview

Job Title: Senior Product Designer - Content Strategy

Company: Epicor Software Corporation

Location: Bracknell, United Kingdom; Peterborough, United Kingdom

Job Type: FULL_TIME

Category: Product Design / Content Strategy

Date Posted: 2026-05-13T00:00:00

Experience Level: Mid-Senior Level (5-10 years)

Remote Status: Hybrid

🚀 Role Summary

• Spearhead content design and strategy for complex enterprise software, focusing on UI copy, microcopy, and AI-generated content.

• Define and maintain product voice, terminology, and content standards across the entire Epicor product portfolio.

• Drive content audits and information architecture improvements to enhance user experience and reduce cognitive load for operators.

• Collaborate closely with Product Designers, Product Managers, and Engineers as an embedded team member to integrate content strategy from ideation to launch.

• Advocate for plain language and clarity in a technically dense domain, ensuring complex workflows are easily understood by users.

📝 Enhancement Note: This role is explicitly focused on "Content Strategy" within Product Design, emphasizing the critical role of language in enterprise software. The "Senior" title, coupled with the 5-8 years of experience requirement, indicates a role with significant autonomy and influence over product direction, particularly in shaping user communication and AI interactions. The hybrid work arrangement suggests a need for both in-office collaboration and independent work.

📈 Primary Responsibilities

• Develop and implement comprehensive content standards for UI copy, microcopy, in-app messaging, error states, empty states, onboarding flows, tooltips, and contextual help across Epicor's product suite.

• Establish and govern the product voice and terminology framework, ensuring consistency between human-authored and AI-generated content.

• Design and refine content for AI-driven experiences, including agent responses, conversational interfaces, system-generated summaries, smart suggestions, and autonomous workflow notifications, defining the product's AI persona.

• Act as a strategic partner within product teams, contributing content expertise from the initial problem-framing stages through to the delivery of shipped features.

• Lead thorough content audits and propose information architecture enhancements aimed at minimizing user cognitive load, eradicating jargon, and making intricate enterprise workflows more accessible.

• Create and maintain a robust library of content guidelines, pattern libraries, and writing documentation to empower the broader design and product organization.

• Champion the principles of plain language and clarity, actively combating the prevalence of technical jargon and legacy terminology inherent in enterprise domains.

• Participate in design critiques and reviews, bringing a content-centric perspective to elevate the overall communication quality delivered through the product interface.

• Mentor junior designers and other team members on content design principles, improving their ability to craft effective UI copy, structure intuitive flows, and view language as a fundamental design material.

📝 Enhancement Note: The responsibilities clearly outline a strategic leadership position. The emphasis on AI-driven content, voice and terminology, and cross-functional partnership points to a senior individual contributor role with significant impact on product strategy and user experience. The need to "advocate for plain language" in a "technical jargon and legacy terminology" domain highlights a key challenge and a crucial aspect of the role.

🎓 Skills & Qualifications

Education: While not explicitly stated, a Bachelor's degree in Design, Communications, English, Journalism, Human-Computer Interaction, or a related field is typically expected for senior-level design roles.

Experience: 5–8 years of progressive experience in content design, UX writing, or content strategy, with a proven track record of shipped work in enterprise software, B2B SaaS, or complex workflow-driven applications.

Required Skills:

• Demonstrated ability to simplify complex domains and jargon-heavy content into clear, user-friendly interfaces, as evidenced by a strong portfolio.

• Deep understanding of the symbiotic relationship between content and interaction design, viewing words as integral components of user flows.

• Proven experience in defining and implementing voice, tone, and terminology standards for a product or a portfolio of products.

• Proficiency in crafting content for diverse contexts, including UI microcopy, long-form guidance, error messages, onboarding sequences, and system-generated content.

• Active fluency and practical application of AI tools for drafting, variation testing, content audits, and terminology analysis within a content practice.

• Strong judgment regarding the quality and appropriateness of AI-generated copy, ensuring it aligns with user context and avoids generic or robotic output.

• Excellent communication and collaboration skills, with the ability to partner effectively with designers, Product Managers, and Engineers.

Preferred Skills:

• Experience designing content specifically for AI-driven products such as chatbots, copilots, agent-generated summaries, autonomous notifications, or conversational interfaces.

• Hands-on experience with tools like Cursor, Claude, or Copilot for prototyping content-rich interfaces, testing copy variations in working code, or building content pattern libraries.

• Understanding of how AI agents and protocols (e.g., MCP) influence the content layer and product credibility.

• A well-articulated perspective on the evolving role of content design in an AI-augmented landscape, identifying the unique value proposition of human content designers (judgment, voice, structure, discernment).

• A pragmatic, data-informed approach to content design, emphasizing contextual testing, comprehension measurement, and iterative improvement based on user behavior.

• Prior experience in complex enterprise domains such as manufacturing, distribution, supply chain, or logistics, or a demonstrated aptitude for rapidly learning intricate operational domains.

📝 Enhancement Note: The requirements emphasize practical experience and a portfolio that proves the ability to translate complexity into clarity. The "Active AI fluency" requirement is critical, indicating that candidates are expected to be proficient and opinionated users of AI tools in their daily workflow, not just aware of them. The "Preferred Skills" section highlights a forward-thinking approach to AI integration and a desire for candidates who can lead the strategic evolution of content design in this new paradigm.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• A comprehensive portfolio showcasing a history of successfully simplifying complex, jargon-heavy enterprise domains for end-users.

• Case studies demonstrating a deep understanding of how content and interaction design interrelate, with examples of words integrated seamlessly into user flows.

• Evidence of defining and implementing consistent voice, tone, and terminology across product lines or a significant product portfolio.

• Examples of content designed for various contexts, including UI microcopy, error handling, onboarding, and system-generated messaging.

Process Documentation:

• Examples of content guidelines, pattern libraries, or writing documentation created to standardize content across product teams.

• Case studies detailing the process of conducting content audits and implementing information architecture improvements to enhance user comprehension.

• Documentation of strategies used to advocate for plain language and reduce technical jargon in enterprise software.

• Evidence of contribution to design critiques, specifically showcasing how the content lens was applied to improve product communication.

📝 Enhancement Note: The portfolio requirement is central to this role, with a strong emphasis on demonstrating the ability to translate complexity into clarity. For a Senior role, expect to showcase not just final deliverables but also the strategic thinking, process, and collaboration involved in creating them, particularly in the context of enterprise software and AI integration.

💵 Compensation & Benefits

Salary Range: For a Senior Product Designer - Content Strategy role in Bracknell/Peterborough, UK, with 5-8 years of experience in enterprise software and AI proficiency, the estimated salary range is £60,000 - £85,000 per annum. This range is based on industry benchmarks for senior UX/content roles in the UK tech sector, considering the specialized nature of AI content strategy and the enterprise software domain.

Benefits:

• Health and Wellness: Comprehensive benefits designed to support overall well-being.

• Internal Mobility: Opportunities for mentorship, continuing education, and career goal setting, with a stated goal of filling 25% of positions internally.

• Career Development: Free LinkedIn Learning licenses for all employees and a dedicated Mentoring Program.

• Education Support: Geographically specific programs to help balance the cost of continued learning.

• Inclusive Workplace: Collaboration within a diverse, global team that fosters innovation and partnership.

• Work-Life Balance: Policies built on mutual trust and support, encouraging time off for rest and recharge.

• Global Mobility: Comprehensive support for international relocations and permanent residency processes.

Working Hours: The standard working hours are likely to be around 40 hours per week, typical for full-time roles in the UK. The hybrid arrangement suggests flexibility in how these hours are structured, with a balance between in-office and remote work.

📝 Enhancement Note: The salary estimate is based on current market data for senior-level design and content strategy roles in the UK technology sector, factoring in the specific requirements for enterprise software and AI expertise. The listed benefits are extensive and highlight Epicor's commitment to employee growth, well-being, and work-life balance, which are attractive to experienced professionals.

🎯 Team & Company Context

🏢 Company Culture

Industry: Enterprise Software, specifically focusing on ERP (Enterprise Resource Planning) solutions for manufacturing, distribution, supply chain logistics, and retail workflows. Epicor positions itself as a leader in "Cognitive ERP" and leveraging data and AI.

Company Size: Approximately 5,000 employees globally. This size indicates a well-established company with structured processes but also potential for agility and cross-functional collaboration.

Founded: Not explicitly stated, but Epicor has a long history in the ERP market, suggesting a mature organization with deep domain expertise.

Team Structure:

• The role is embedded within product teams, working closely with Product Designers, Product Managers, and Engineers.

• There is an implicit Product Design team structure that the Senior Content Designer will be part of, contributing to design critiques and mentoring.

Methodology:

• Data-Driven Design: Emphasis on understanding user behavior and metrics to iterate on content and improve comprehension.

• Agile Development: Implicitly, as the role is embedded in product teams working towards shipped outcomes.

• AI Integration: A core focus on leveraging AI for content generation, analysis, and user interaction, with a strong emphasis on maintaining quality and user trust.

• User-Centricity: Commitment to making complex enterprise workflows "legible to operators" and building trust through clear communication.

Company Website: epicor.com

📝 Enhancement Note: Epicor operates in a critical B2B sector where reliability, efficiency, and clarity are paramount. The company's focus on "data, AI, and cognitive ERP" signals a forward-thinking approach, and this role is positioned at the forefront of shaping how users interact with these advanced technologies. The company culture emphasizes partnership, proactivity, and pride in serving essential businesses.

📈 Career & Growth Analysis

Operations Career Level: This is a Senior Individual Contributor role. It represents a significant step up from mid-level positions, requiring not only execution but also strategic thinking, domain expertise, and the ability to influence product direction. The role is focused on deep specialization in content design and strategy within a complex, AI-influenced enterprise software context.

Reporting Structure: The role is embedded within product teams, implying a matrixed reporting structure. The Senior Content Designer likely reports to a Design Lead, Head of Product Design, or a similar senior design management role, while collaborating daily with Product Managers and Engineering leads for specific product initiatives.

Operations Impact: The impact of this role is directly tied to user adoption, efficiency, and trust in Epicor's products. By making complex workflows clear and AI interactions intuitive, the Senior Content Designer will:

• Reduce user errors and support costs.

• Increase user efficiency and productivity within manufacturing, supply chain, and retail operations.

• Enhance user satisfaction and loyalty by building trust through clear, reliable communication.

Growth Opportunities:

• Specialization: Deepen expertise in AI content design, conversational AI, and complex enterprise domain language.

• Leadership: Transition into a Lead Content Designer or Content Strategy Manager role, overseeing a team or a larger product area.

• Cross-Functional Influence: Become a key advisor on product strategy, particularly for features involving AI and complex user interactions.

• Domain Expertise: Develop profound knowledge of manufacturing, supply chain, and logistics industries, becoming a subject matter expert within Epicor.

• Mentorship: Formalize mentoring relationships, guiding junior designers and contributing to the overall skill development of the design organization.

📝 Enhancement Note: The "Senior" designation and the explicit mention of mentoring suggest a path towards leadership, either as a highly specialized individual contributor or a people manager. The emphasis on AI and enterprise domains offers significant opportunities for niche expertise development.

🌐 Work Environment

Office Type: The job is listed as "TELECOMMUTE" with locations in the UK, and the description includes "LI-HYBRID," indicating a hybrid work model. This means employees are expected to work from a designated Epicor office location for a portion of the week and remotely for the remainder.

Office Location(s): Bracknell, United Kingdom and Peterborough, United Kingdom. These are primary office hubs for Epicor in the UK.

Workspace Context:

• Collaborative Environment: As part of product teams and design critiques, expect a collaborative atmosphere. The hybrid model allows for dedicated focus time at home and collaborative sessions in the office.

• Tools & Technology: Access to industry-standard design and content tools, likely including AI-powered writing assistants and prototyping software. The job description specifically mentions tools like Cursor, Claude, and Copilot.

• Cross-Functional Interaction: Frequent interaction with Product Managers, Engineers, and fellow Designers, fostering a dynamic and cross-disciplinary work environment.

Work Schedule: The standard 40-hour work week is typical, with the hybrid arrangement offering flexibility in daily scheduling. The nature of enterprise software development may sometimes require flexibility to meet project deadlines.

📝 Enhancement Note: The hybrid nature of the role offers a blend of focused work and team collaboration. Candidates should be prepared for a structured approach to office attendance, balancing individual productivity with in-person team engagement.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: Likely with a recruiter (Alena Jelinkova or Kai Lewis) to assess basic qualifications and cultural fit.

• Portfolio Review & Design Challenge: A critical stage where candidates present their portfolio, focusing on case studies that demonstrate their ability to simplify complex enterprise domains and their strategic approach to content design, especially with AI. A practical design challenge focused on content strategy for a specific feature or scenario is highly probable.

• Hiring Manager Interview: Discussion with the hiring manager (likely related to Design or Product) to delve deeper into experience, strategic thinking, and leadership potential.

• Cross-Functional Interviews: Meetings with Product Managers and Engineering leads to assess collaboration skills and understanding of development processes.

• Final Interview/Panel: Potentially with senior leadership to confirm fit and strategic alignment.

Portfolio Review Tips:

• Showcase Complexity to Clarity: Prioritize case studies that clearly illustrate your process for transforming dense, jargon-filled enterprise content into user-friendly interfaces.

• Highlight AI Integration: Include examples of how you've used AI tools in your content design workflow, and articulate your critical judgment on AI-generated content.

• Focus on Strategy: Don't just show the final copy; explain the "why" behind your decisions – the user problems you solved, the content strategy you employed, and the impact you achieved.

• Demonstrate Collaboration: Provide examples of how you've partnered with designers, PMs, and engineers, and how you’ve influenced product decisions through content.

• Address Enterprise Context: If possible, showcase experience with B2B SaaS, enterprise software, or complex operational domains.

Challenge Preparation:

• Understand the Domain: Familiarize yourself with Epicor's product suite (manufacturing, supply chain, logistics, retail) and the challenges of enterprise software user experience.

• AI Content Strategy: Be prepared to discuss how you'd approach content for AI-driven features, focusing on trust, transparency, and personality.

• Plain Language Advocacy: Practice articulating the importance of clear, concise language in an enterprise context and how you'd implement it.

• Voice & Terminology: Think about how you would establish and maintain a consistent voice and terminology across a large product portfolio, especially with AI involvement.

📝 Enhancement Note: The interview process will heavily scrutinize the candidate's portfolio. Expect to articulate not just what you did, but how you did it, and why it mattered, particularly concerning your expertise in enterprise software and AI content.

🛠 Tools & Technology Stack

Primary Tools:

• Content Design & UX Writing Tools: Likely Adobe XD, Figma, Sketch, InVision for wireframing and prototyping. Specialized content management systems or tools for managing UI text might also be in use.

• AI Content Tools: As explicitly mentioned, proficiency with tools like Cursor, Claude, and Copilot is expected for drafting, variation testing, and analysis. Understanding of other AI writing assistants and platforms is beneficial.

• Collaboration Tools: Microsoft Teams, Slack, Jira, Confluence for team communication, project management, and documentation.

Analytics & Reporting:

• Product Analytics Platforms: Tools like Google Analytics, Pendo, or Amplitude to track user engagement with content and identify areas for improvement.

• User Feedback Tools: Survey platforms or in-app feedback mechanisms to gather qualitative data on content effectiveness.

CRM & Automation:

• While not directly managing CRM systems, understanding how content impacts CRM workflows and B2B sales processes (e.g., through in-app messaging or onboarding) is valuable. Knowledge of integration platforms may be indirectly relevant if content needs to flow between systems.

📝 Enhancement Note: The explicit mention of Cursor, Claude, and Copilot is a strong indicator of the company's investment in AI-assisted content creation. Candidates should be prepared to discuss their practical experience and strategic thinking around these tools.

👥 Team Culture & Values

Operations Values:

• Proactive: Taking initiative to identify and solve problems before they impact users or the business.

• Proud: Taking ownership and pride in the quality of work delivered, especially in serving essential businesses.

• Partners: Collaborating effectively with internal teams and external clients to achieve shared goals.

• Data-Driven: Utilizing data and user feedback to inform decisions and measure the impact of content strategies.

• User-Centricity: A deep commitment to understanding and serving the needs of operators and business users.

• Clarity & Simplicity: A drive to make complex systems understandable and accessible through clear communication.

Collaboration Style:

• Embedded & Cross-Functional: Working closely with product, design, and engineering teams as an integrated member.

• Advocacy & Influence: Championing content best practices and influencing product direction through reasoned arguments and demonstrated value.

• Mentorship & Knowledge Sharing: Actively contributing to the growth of colleagues and sharing expertise across the organization.

• Pragmatic & Iterative: A willingness to test, learn, and iterate on content based on real-world user feedback and performance data.

📝 Enhancement Note: The company's stated values ("Proactive, Proud, Partners") and the emphasis on collaboration and user-centricity suggest a culture that values initiative, teamwork, and a commitment to delivering high-quality, impactful solutions for their B2B clientele.

⚡ Challenges & Growth Opportunities

Challenges:

• Simplifying Complexity: The primary challenge is translating highly technical and jargon-laden enterprise software functions into clear, accessible language for operators.

• AI Content Governance: Establishing and maintaining content quality, consistency, and trust when AI generates a significant portion of the output. This involves defining AI's role, setting guardrails, and ensuring human oversight.

• Bridging Technical & User Needs: Acting as a bridge between expert technical knowledge within Epicor and the practical, day-to-day needs of users in manufacturing, supply chain, and logistics.

• Legacy Systems & Terminology: Navigating and modernizing content within established enterprise systems that may contain deeply entrenched legacy terminology.

• Cultural Shift: Advocating for and embedding content design as a core strategic function, rather than an afterthought, within a product development lifecycle.

Learning & Development Opportunities:

• AI Content Specialization: Opportunity to become a leading expert in AI-driven content design for enterprise applications, a rapidly growing field.

• Enterprise Domain Mastery: Deepen knowledge in manufacturing, supply chain, distribution, and logistics industries, becoming a valuable subject matter expert.

• Product Strategy Influence: Gain experience in shaping product vision and strategy through the lens of user communication and AI interaction.

• Leadership Development: Potential to grow into a team lead or management role, guiding other content designers and strategists.

• Industry Trends: Stay at the forefront of UX trends, AI advancements, and content strategy best practices through company-provided learning resources and potential conference attendance.

📝 Enhancement Note: This role offers significant opportunities for growth in a cutting-edge area of product design (AI content) within a stable, essential industry. The challenges are substantial, requiring a blend of strategic thinking, technical understanding, and strong communication skills.

💡 Interview Preparation

Strategy Questions:

• "Describe a time you simplified a highly technical or jargon-filled process for enterprise users. What was your strategy, and what was the outcome?" (Focus on your process, user research, and measurable impact.)

• "How would you approach establishing voice and tone guidelines for AI-generated content in an enterprise ERP system like ours? What are the key considerations for building user trust?" (Highlight your understanding of AI limitations and the human element in content.)

Company & Culture Questions:

• "What do you know about Epicor's products and the industries we serve? How does your content design philosophy align with the needs of operators in manufacturing or logistics?" (Show research and an understanding of the B2B context.)

• "How do you see the role of a content designer evolving with the rise of AI? What is the unique value proposition of a human content designer in this new landscape?" (Demonstrate your forward-thinking perspective and strategic value.)

Portfolio Presentation Strategy:

• Tell a Story: For each case study, frame it as a narrative: the problem, your approach (strategy, research, tools used), your solution (content examples), and the results (metrics, user feedback).

• Quantify Impact: Whenever possible, use data to demonstrate the effectiveness of your content solutions (e.g., reduced support tickets, increased task completion rates, improved user comprehension scores).

• Show, Don't Just Tell: Include visual examples of your work (screenshots, mockups) and highlight specific copy choices, explaining the rationale behind them.

• Discuss AI Integration: Be prepared to walk through specific examples of how you've used AI tools, discussing the benefits, limitations, and your critical role in refining AI output.

• Tailor to Epicor: If possible, subtly weave in how your skills and experience are directly applicable to Epicor's products and challenges.

📝 Enhancement Note: Prepare to speak at length about your portfolio, focusing on strategic thinking, problem-solving, and tangible results, especially concerning complex domains and AI. Be ready to defend your content choices based on user needs and business objectives.

📌 Application Steps

To apply for this Senior Product Designer - Content Strategy position:

• Submit your application through the provided application link on the Workday careers portal.

• Portfolio Customization: Ensure your portfolio is tailored to highlight your experience with complex enterprise software, B2B SaaS, and AI-driven content. Prioritize case studies demonstrating how you simplify complex domains and your strategic approach to AI content.

• Resume Optimization: Update your resume to clearly articulate your 5-8 years of relevant experience, using keywords from the job description such as "Content Design," "UX Writing," "Content Strategy," "AI Content Design," "Enterprise Software," and "B2B SaaS." Quantify achievements where possible.

• Interview Preparation: Practice presenting your portfolio, focusing on clear storytelling, strategic rationale, and quantifiable results. Prepare to discuss your experience with AI tools like Cursor, Claude, and Copilot, and your perspective on their role in content design.

• Company Research: Thoroughly research Epicor Software Corporation, its products, target industries (manufacturing, distribution, supply chain, logistics), and recent news. Understand their stated values and how your approach to content design aligns with their mission of "better business through data, AI, and cognitive ERP."

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.