Senior Product Designer (B2C)

📍 Job Overview

Job Title: Senior Product Designer (B2C)

Company: GetYourGuide

Location: Berlin, Germany

Job Type: Full-time

Category: Product Design / UX/UI

Date Posted: 2026-09-02

Experience Level: Senior (6+ years)

Remote Status: Hybrid

🚀 Role Summary

• Drive the design and iteration of high-quality customer experiences across web and mobile platforms for a B2C audience.

• Leverage qualitative and quantitative insights, including A/B testing, to inform outcome-focused design decisions within a strategic new Comparison team.

• Collaborate closely with Product Managers, UX Researchers, Content Designers, Engineers, and Data teams to ensure a user-centered approach and drive alignment.

• Contribute to the evolution of the design system, extending and refining shared patterns and components for consistent user experiences.

• Mentor junior designers and actively contribute to shaping the UX vision and 12-month strategic direction for the product area.

📝 Enhancement Note: While the raw input is for a Product Designer role, this output is tailored to a Revenue Operations, Sales Operations, or GTM context by inferring how product design principles and execution directly impact revenue generation, customer acquisition, and conversion optimization. The "Comparison team" focus is interpreted as a critical area for optimizing the customer journey towards purchase, directly influencing revenue.

📈 Primary Responsibilities

• Design and iterate on customer-facing interfaces and user flows for the B2C product, focusing on enhancing discovery, decision-making, and overall experience.

• Translate complex data models and user insights into intuitive and effective design solutions for category verticals like adventure tours and shows/events.

• Utilize qualitative user research findings and quantitative data (e.g., A/B test results, conversion metrics) to validate design hypotheses and optimize for key business objectives.

• Partner with UX Researchers to define research plans, conduct user testing, and gather feedback to inform design iterations and product strategy.

• Collaborate with Product Management and Engineering to define product requirements, scope features, and ensure successful implementation of designs.

• Contribute to the development and maintenance of the design system, ensuring consistency and scalability of UI components and patterns across the product.

• Develop and articulate a strong, user-centric perspective for the product area, advocating for user needs while balancing business goals.

• Mentor and provide constructive design feedback to other designers, fostering a culture of design excellence and continuous improvement.

📝 Enhancement Note: These responsibilities are framed to highlight their direct impact on user conversion, customer lifetime value, and revenue growth, aligning with GTM and RevOps objectives. The emphasis on "decision-making" and "merchandising key information" directly relates to sales funnel optimization.

🎓 Skills & Qualifications

Education: Bachelor's degree in Design, Human-Computer Interaction, Computer Science, or a related field, or equivalent practical experience.

Experience: 6+ years of end-to-end product design experience within a digital product company, with a proven track record of designing for B2C/consumer-facing products.

Required Skills:

• User-Centered Design: Demonstrated ability to apply user-centered design principles throughout the product development lifecycle.

• B2C Product Design: Extensive experience designing engaging and effective user experiences for consumer-facing applications and websites.

• UX Research Collaboration: Experience partnering with UX Researchers to plan and execute research initiatives, translating insights into actionable design improvements.

• Visual Design & Craft: Strong visual design sensibility across UI, composition, and interaction design, with a portfolio showcasing excellent craft and attention to detail.

• Prototyping: Proficiency in creating prototypes at various fidelities (low to high) to effectively communicate design concepts and test user flows.

• Cross-functional Collaboration: Proven experience working effectively in cross-disciplinary teams with Product Managers, Engineers, and Data Analysts, fostering strong communication and alignment.

• Data-Driven Decision Making: Comfortable with ambiguity, hypothesis-driven approach, and ability to use qualitative and quantitative data (including A/B testing) to inform design decisions.

• Communication & Presentation: Clear, confident communicator skilled at presenting design rationale and decisions, building alignment with stakeholders at all levels.

• AI Tool Integration: Actively leverages AI tools to drive innovation in the design process and product outcomes, with concrete examples of impact.

Preferred Skills:

• Design System Contribution: Experience contributing to or extending existing design systems, understanding pattern libraries and component-based design.

• Web & Mobile Design: Solid grasp of platform-specific patterns and constraints for both web and mobile applications.

• Strategic Thinking: Ability to connect design work to broader business objectives, KPIs, and the overall group strategy.

• Mentorship Experience: Previous experience mentoring other designers and providing constructive feedback.

📝 Enhancement Note: The "AI tools" requirement is highlighted as a key differentiator, reflecting the increasing integration of AI in GTM and RevOps for efficiency and advanced analytics.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• A comprehensive portfolio showcasing end-to-end product design projects, demonstrating a clear user-centered approach.

• Evidence of strong design craft, including visual design, UI, and interaction design elements.

• Clear design rationale from problem identification through to shipped solution, detailing the design process and decision-making.

• Case studies that illustrate how user insights and data (qualitative and quantitative) were used to drive design outcomes.

• Examples of designs for B2C products, ideally within travel or e-commerce verticals. Process Documentation:

• Documented examples of how design hypotheses were formulated and tested using A/B testing or other experimental methods.

• Case studies detailing the process of collaborating with Product Managers, Engineers, and UX Researchers on complex features.

• Demonstrations of how design decisions were influenced by business objectives and key performance indicators (KPIs).

• Examples of contributions to design systems, including the creation or refinement of UI components and patterns.

• Evidence of using AI tools within the design process, with descriptions of the impact on efficiency or product outcomes.

📝 Enhancement Note: The portfolio requirements are specifically tailored to showcase a candidate's ability to impact user conversion and revenue, by emphasizing data-driven decision-making, A/B testing, and the connection between design and business KPIs.

💵 Compensation & Benefits

Salary Range: Based on industry benchmarks for a Senior Product Designer role with 6+ years of experience in Berlin, Germany, the estimated annual salary range is €75,000 - €105,000. This range accounts for the senior level, specific location in a major tech hub, and the company's likely position in the market.

Benefits:

• Annual personal growth budget for continuous learning and development.

• Mentorship programs designed to foster professional growth and career advancement.

• "Work from anywhere" flexibility for 30 days per year, offering global mobility.

• Hybrid working model with 3 days in office (Mon, Tue, Thur) and 2 days flexible focus time at home.

• Opportunities for social connection and collaboration through quarterly team events and annual company-wide events.

• Monthly budget for transportation expenses.

• Monthly budget for fitness activities and wellness.

• Discounts on GetYourGuide activities for employees, friends, and family.

• Language reimbursement program to support multilingualism.

• Comprehensive health and wellness benefits package.

Working Hours: Standard full-time working hours (approximately 40 hours per week), with a hybrid model offering flexibility for in-office and remote work days.

📝 Enhancement Note: The salary range is an estimate based on typical Senior Product Designer compensation in Berlin, Germany. It's crucial for candidates to verify this with the company. The benefits are detailed to highlight their value proposition for attracting and retaining top talent in the tech and design space.

🎯 Team & Company Context

🏢 Company Culture

Industry: Online travel and experiences marketplace, connecting travelers with local tours, activities, and attractions. The company operates in a highly competitive, global B2C market.

Company Size: GetYourGuide is a well-established scale-up, likely employing several hundred to over a thousand employees globally, indicating a dynamic and resource-rich environment.

Founded: Founded in 2009, GetYourGuide has a decade-plus history of innovation in the travel tech space, suggesting a mature yet agile organizational structure.

Team Structure:

• The UX Team is multi-disciplinary, comprising Product Designers, Content Designers, and UX Researchers.

• The "Comparison team" is a new, strategic area focused on category verticals, indicating a focus on specialized user journeys and revenue optimization.

• Collaboration is integral, with close partnerships across Product, Engineering, and Data teams. Methodology:

• Data-Driven Design: Emphasizes using both qualitative and quantitative insights to inform design decisions, including experimentation and A/B testing.

• User-Centricity: Guided by strong principles of empathy, craft, and creativity to create valuable, usable, and delightful product experiences.

• Agile Development: Implied through close collaboration with Product and Engineering, and the iterative nature of design and testing.

• Strategic Alignment: Focus on connecting design work to broader group strategy and 12-month direction.

Company Website: https://www.getyourguide.careers/

📝 Enhancement Note: The company context is interpreted to highlight how a product design role within a strategic "Comparison team" directly impacts revenue by optimizing the customer's decision-making process and conversion funnel.

📈 Career & Growth Analysis

Operations Career Level: This role is at the Senior Product Designer level, signifying a high degree of autonomy, strategic input, and the ability to lead design initiatives within a specific product area. It involves not only execution but also shaping the direction of the product's user experience.

Reporting Structure: The Senior Product Designer will report into a Design Lead or Head of UX, and will work closely with a Product Manager within the new Comparison team. Mentorship responsibilities indicate influence over junior team members.

Operations Impact: The design decisions made by this role have a direct impact on user conversion rates, customer engagement, and ultimately, revenue generated through the GetYourGuide platform. By optimizing the "comparison" experience, this role is critical for driving sales and customer satisfaction.

Growth Opportunities:

• Leadership Development: Opportunities to lead design projects, mentor junior designers, and influence UX strategy for a critical new business area.

• Skill Specialization: Deepen expertise in B2C product design, user research, A/B testing, and potentially AI-driven design tools within the travel vertical.

• Cross-functional Expertise: Gain deeper insights into product management, engineering processes, and data analytics through close collaboration.

• Strategic Contribution: Contribute to shaping the future direction of product verticals and the company's overall UX vision.

📝 Enhancement Note: The "Operations Impact" section is reframed to emphasize the role's contribution to revenue generation and GTM success, aligning with operations-focused career paths.

🌐 Work Environment

Office Type: The role is based in Berlin, Germany, with a hybrid working approach. This suggests a modern office environment designed to facilitate collaboration, innovation, and team connection.

Office Location(s): Berlin HQ, with potential for collaboration across other local offices globally. The hybrid model requires presence in the Berlin office on specific days.

Workspace Context:

• Collaborative Hub: The office is designed for in-person collaboration, team events, and social interaction, fostering a strong team culture.

• Technology & Tools: Access to a modern tech stack and design tools necessary for high-quality product design and prototyping.

• Team Interaction: Regular opportunities to engage with UX team members, Product Managers, Engineers, and other stakeholders, promoting knowledge sharing and synergy.

Work Schedule: A hybrid schedule with three core in-office days (Monday, Tuesday, Thursday) and two days of flexible focus time (potentially remote). This offers a balance between structured collaboration and individual deep work, crucial for design tasks.

📝 Enhancement Note: The hybrid nature of the work environment is highlighted, emphasizing how it supports both collaborative GTM initiatives and focused design work.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: Review of CV/resume and portfolio to assess experience, skills, and cultural fit.

• Portfolio Presentation: A key stage where candidates present selected case studies, detailing their design process, rationale, and outcomes. Expect to discuss how user insights and data informed your decisions.

• Cross-functional Interviews: Discussions with Product Managers, Engineers, and potentially UX Researchers to assess collaboration skills, technical understanding, and problem-solving abilities.

• Design Challenge/Workshop: May involve a practical exercise to assess design thinking, problem-solving skills, and ability to work under timed conditions.

• Hiring Manager/Senior Leadership Interview: Final discussion to assess strategic thinking, leadership potential, and overall fit with the company's vision and values.

Portfolio Review Tips:

• Curate Strategically: Select 2-3 strong case studies that best represent your skills in B2C product design, user-centered approaches, and impact on business goals.

• Tell a Story: Structure your case studies to clearly articulate the problem, your role, the process (research, ideation, iteration), the solution, and the measurable outcomes.

• Highlight Data & Insights: Emphasize how you used qualitative and quantitative data, including A/B testing and user research, to drive your design decisions.

• Showcase Collaboration: Detail your interactions with cross-functional partners (PMs, Eng, Data) and how you achieved alignment.

• Demonstrate Craft: Ensure high-quality visuals for UI, interaction design, and prototyping examples.

• Address AI Usage: Include concrete examples of how you've leveraged AI tools in your design process and the impact achieved.

Challenge Preparation:

• Understand the Business: Research GetYourGuide's business model, target audience, and competitive landscape, especially concerning how they present and differentiate their offerings.

• Think Strategically: Prepare to discuss how design impacts KPIs like conversion rates, user engagement, and customer satisfaction.

• Process Focus: Be ready to articulate your design process and how you would approach a specific design problem related to travel categories or user decision-making.

• Practice Communication: Rehearse presenting your portfolio and design thinking clearly and concisely.

📝 Enhancement Note: This section provides actionable advice for candidates to tailor their application and portfolio to demonstrate their ability to drive revenue and optimize the user journey, crucial for GTM and RevOps roles.

🛠 Tools & Technology Stack

Primary Tools:

• Design & Prototyping Software: Figma, Sketch, Adobe Creative Suite (Illustrator, Photoshop), InVision, ProtoPie. Candidates are expected to be proficient in at least one primary design tool like Figma.

• Collaboration Platforms: Slack, Jira, Confluence for team communication and project management.

• AI Design Tools: Specific AI-powered design assistants or platforms that aid in ideation, content generation, or workflow automation.

Analytics & Reporting:

• Web & Mobile Analytics: Google Analytics, Mixpanel, Amplitude, or similar platforms for tracking user behavior, conversion funnels, and engagement metrics.

• A/B Testing Tools: Optimizely, VWO (Visual Website Optimizer), Google Optimize, or internal A/B testing frameworks for running and analyzing experiments.

• Data Visualization Tools: Tableau, Looker, or internal dashboards for understanding data trends and presenting insights.

CRM & Automation:

• While not a direct CRM/automation role, understanding how design impacts CRM data capture and user journeys within automated workflows is beneficial. Familiarity with Salesforce, HubSpot, or similar CRM systems and marketing automation platforms is a plus.

📝 Enhancement Note: The tools listed are typical for a Senior Product Designer role, with an emphasis on analytics and A/B testing tools that are also critical for GTM and RevOps functions. The inclusion of AI design tools is a modern addition.

👥 Team Culture & Values

Operations Values:

• User-Centricity: A deep commitment to understanding and serving the user, ensuring every design decision prioritizes customer needs and delight.

• Data-Driven Excellence: A belief in using data and evidence to inform decisions, measure impact, and drive continuous improvement in product and processes.

• Collaboration & Transparency: Fostering an environment where diverse perspectives are valued, feedback is openly exchanged, and cross-functional teams work cohesively towards shared goals.

• Craftsmanship & Quality: A dedication to producing high-quality, polished, and effective design work that elevates the user experience and brand.

• Innovation & Experimentation: Encouraging a mindset of curiosity, embracing new ideas, and actively experimenting to find better solutions and drive growth.

Collaboration Style:

• Cross-functional Integration: The UX team works deeply integrated with Product Management, Engineering, and Data Science, fostering a shared sense of ownership and responsibility for product outcomes.

• Feedback-Rich Environment: Emphasis on constructive feedback loops, both within the design team and with cross-functional partners, to refine designs and elevate overall quality.

• Agile & Iterative: A collaborative approach that embraces iterative development, rapid prototyping, and continuous learning based on user feedback and performance data.

📝 Enhancement Note: The values and collaboration style are framed to emphasize how a design-centric approach directly supports GTM objectives like customer acquisition and retention through user satisfaction and data-informed strategies.

⚡ Challenges & Growth Opportunities

Challenges:

• Balancing User Needs with Business Goals: Effectively navigating the complexities of prioritizing user experience enhancements against ambitious revenue targets and business objectives within a competitive market.

• Designing for Diverse Categories: Developing UX solutions that cater to the distinct needs and decision-making processes of various activity verticals (e.g., adventure tours vs. city shows) while maintaining a cohesive brand experience.

• Navigating Ambiguity: Thriving in a new strategic team environment where processes and best practices are still being established, requiring adaptability and proactive problem-solving.

• Measuring Design Impact: Clearly defining and demonstrating the ROI of design initiatives, particularly for new product areas, and linking them to key business metrics.

Learning & Development Opportunities:

• Advanced UX Design Skills: Deepen expertise in areas like complex user flows, personalization, and data-driven design optimization.

• Strategic Product Thinking: Develop a stronger understanding of business strategy, market dynamics, and how design contributes to overall company growth.

• Leadership & Mentorship: Gain experience in leading design initiatives, mentoring junior talent, and influencing product direction.

• Cross-functional Acumen: Enhance understanding of Product Management, Engineering, and Data Science principles and practices.

• AI Integration: Explore and implement cutting-edge AI tools and techniques to enhance the design process and product outcomes.

📝 Enhancement Note: Challenges and growth opportunities are framed to highlight how this role contributes to broader GTM and operational success, with an emphasis on strategic impact and continuous improvement.

💡 Interview Preparation

Strategy Questions:

• "Describe a time you used both qualitative and quantitative data to significantly improve a B2C product experience. What was the outcome?" (Focus on your process, data sources, and measurable impact on conversion or engagement.)

• "How would you approach designing a new feature for our 'Comparison' team that aims to increase conversion rates for adventure tours?" (Demonstrate your strategic thinking, user empathy, and understanding of the travel vertical.)

• "Walk us through a challenging design decision you had to make, where you had to balance user needs with business constraints. How did you achieve alignment with stakeholders?" (Highlight your communication, negotiation, and problem-solving skills.) Company & Culture Questions:

• "What excites you about GetYourGuide's mission and the travel industry?" (Show genuine interest and research.)

• "How do you see your design philosophy aligning with our values of user-centricity, data-driven excellence, and collaboration?" (Connect your experience to their stated values.)

• "Describe your experience working in hybrid environments and collaborating with remote and in-office team members." (Assess your adaptability and teamwork in flexible work settings.) Portfolio Presentation Strategy:

• Focus on Impact: For each case study, clearly articulate the business problem, your specific contributions, the design solutions, and the quantifiable results (e.g., % increase in conversion, reduction in drop-off, improvement in user satisfaction scores).

• Detail Your Process: Explain your methodology, including user research, ideation, wireframing, prototyping, testing, and iteration. Be prepared to discuss why you chose certain approaches.

• Showcase Collaboration: Highlight how you worked with PMs, engineers, and researchers. Mention specific tools or techniques used for collaboration and alignment.

• Explain Your Rationale: Be ready to defend your design decisions, explaining the 'why' behind your choices, grounded in user needs and business objectives.

• Prepare for AI Discussion: Have specific examples of how you've used AI tools in your design workflow and the benefits or outcomes achieved.

📝 Enhancement Note: Interview questions are designed to probe for GTM and RevOps relevant skills, such as data utilization, conversion optimization, stakeholder management, and strategic thinking, beyond just design aesthetics.

📌 Application Steps

To apply for this Senior Product Designer position:

• Submit your CV/resume and portfolio in English through the provided application link.

• Portfolio Customization: Tailor your portfolio to highlight B2C product design experience, user-centered methodologies, and demonstrable impact on business metrics like conversion rates. Include case studies that showcase your ability to work with data, conduct research, and collaborate effectively.

• Resume Optimization: Ensure your resume clearly outlines your 6+ years of experience, emphasizing achievements in product design, user experience, and collaboration with cross-functional teams. Use keywords relevant to product design, B2C, UX/UI, and data-driven decision-making.

• Interview Preparation: Practice presenting your portfolio case studies, focusing on the problem, your process, your solutions, and the measurable outcomes. Be ready to discuss your experience with A/B testing, user research, and how design contributes to business objectives. Prepare to discuss your experience with AI tools in design.

• Company Research: Familiarize yourself with GetYourGuide's mission, values, product offerings, and recent news. Understand their competitive landscape and how the "Comparison team" fits into their overall strategy for revenue growth. Review the provided links on their hiring process and culture.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.

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