Senior Product Designer

📍 Job Overview

Job Title: Senior Product Designer

Company: Zeta Global

Location: London, England, United Kingdom

Job Type: Full-time

Category: UX/Product Design (B2B SaaS)

Date Posted: May 11, 2026

Experience Level: 5-10 years

Remote Status: On-site

🚀 Role Summary

• Lead the end-to-end design process for AI-powered features within a core B2B SaaS product, demonstrating ownership from initial discovery through to successful product launch.

• Spearhead user research initiatives, including interviews, usability testing, and synthesis workshops, to directly inform and shape design decisions.

• Facilitate collaborative workshops with Product Managers, Engineers, and key stakeholders to ensure alignment on problem definition before solution ideation.

• Critically assess and iterate upon existing design patterns, making data-informed recommendations for improvements while recognizing when current solutions are effective.

• Present design concepts and decisions to senior leadership, articulating clear rationale and demonstrating the connection between design choices and product/business objectives.

• Collaborate closely with another Senior Designer on the product, emphasizing pairing on complex challenges and maintaining a high, consistent quality standard.

• Innovate on how Artificial Intelligence can tangibly enhance user workflows, focusing on delivering genuine value and avoiding unnecessary complexity.

📝 Enhancement Note: This role is specifically for a Product Designer with a strong emphasis on UX within a B2B SaaS context, particularly focusing on the integration and design of AI-powered features. The "Senior" title, coupled with the expectation of leading end-to-end design and presenting to senior stakeholders, indicates a significant level of autonomy and strategic input required. The emphasis on AI features suggests a need for designers to understand the nuances of probabilistic systems and their impact on user workflows.

📈 Primary Responsibilities

• Drive the complete product design lifecycle for new AI-driven functionalities, from conceptualization and user journey mapping to wireframing, prototyping, and final UI design.

• Plan, execute, and synthesize qualitative and quantitative user research to gather actionable insights that validate hypotheses and inform design iterations.

• Conduct user interviews, usability tests, and heuristic evaluations to identify pain points and opportunities for improvement within the B2B SaaS platform.

• Design intuitive and efficient user interfaces for complex, data-intensive enterprise applications, ensuring a seamless user experience across various modules.

• Develop and maintain a high-fidelity design system, ensuring consistency in UI elements, component libraries, and interaction patterns across the product.

• Collaborate with engineering teams to ensure accurate implementation of designs, providing clear specifications and support throughout the development process.

• Champion user-centered design principles, advocating for the user's needs and ensuring that design decisions are grounded in research and strategic objectives.

• Contribute to product strategy discussions by providing design perspectives on market trends, competitive landscapes, and technological advancements, particularly in AI.

• Actively participate in design critiques, providing constructive feedback to peers and incorporating feedback into your own work to elevate overall design quality.

📝 Enhancement Note: The responsibilities are detailed to reflect a senior-level role requiring end-to-end ownership and strategic contribution, especially concerning AI features. This includes not just execution but also research leadership, stakeholder management, and design system evolution, all critical in a complex B2B SaaS environment.

🎓 Skills & Qualifications

Education: Bachelor's degree in Design, Human-Computer Interaction, Computer Science, or a related field, or equivalent practical experience.

Experience: 5+ years of dedicated UX design experience, with a significant portion focused on B2B Software as a Service (SaaS) or other complex, data-heavy digital products.

Required Skills:

• Proven expertise in leading the full spectrum of UX design activities for complex digital products, from user research and ideation to wireframing, prototyping, and visual design.

• Strong foundation in user research methodologies, including proficiency in planning and conducting user interviews, usability testing, surveys, and synthesizing findings into actionable design insights.

• Advanced proficiency in Figma for all stages of the design process, including component creation, auto-layout, variables, complex prototyping, and collaborative workflows.

• Excellent design judgment, with the ability to make strategic decisions about where to invest design effort, when an existing solution is sufficient, and how to prioritize effectively in resource-constrained environments.

• Demonstrated critical thinking skills, with a capacity to question assumptions, drive clarity, and base design decisions on evidence, research, and logical reasoning rather than solely on intuition.

• Experience designing for AI-assisted features or workflows, with an understanding of the unique challenges and opportunities presented by probabilistic and non-deterministic systems.

• Confidence and skill in facilitating cross-functional workshops (e.g., design sprints, brainstorming sessions) and presenting design concepts and rationale clearly to product, engineering, and business stakeholders.

Preferred Skills:

• Experience designing for enterprise-grade B2B applications or interfaces handling large volumes of data.

• Familiarity with contributing to or evolving large-scale design systems and shared component libraries.

• Background in interaction design, focusing on complex user flows and system interactions.

• Experience with systems thinking, understanding how different parts of a complex system interact and influence each other.

📝 Enhancement Note: The requirement for 5+ years of experience in B2B SaaS and specific mention of AI feature design are critical. Advanced Figma skills are highlighted, indicating its centrality to the design workflow. The emphasis on "design judgment" and "critical thinking grounded in evidence" points to a need for strategic, research-backed design decision-making, rather than purely aesthetic execution.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• A curated selection of case studies that clearly demonstrate end-to-end product design ownership, showcasing your involvement from initial problem definition to shipped product.

• Detailed examples of how you have conducted and utilized user research to drive design decisions, including specific methodologies employed and actionable insights derived.

• Prototypes and high-fidelity mockups that highlight your advanced Figma skills, including the use of components, auto-layout, and interactive elements to convey user flows and interactions.

• Case studies that specifically address the design of AI-powered features or complex B2B SaaS workflows, illustrating your approach to problem-solving in these areas.

Process Documentation:

• For each case study, provide a clear outline of the design process followed, detailing phases such as discovery, research, ideation, prototyping, testing, and iteration.

• Document the specific research methods used for each project and explain how the findings directly influenced the design solutions presented.

• Showcase examples of design system components or patterns that were created or leveraged, demonstrating an understanding of design consistency and scalability.

• Illustrate how you collaborated with product managers and engineers, providing examples of workflow integration and communication strategies.

📝 Enhancement Note: For a Senior Product Designer role, especially one involving AI, the portfolio is paramount. It needs to showcase not just visual design but strategic thinking, research integration, complex problem-solving (particularly with AI), and the ability to manage the entire design process for a B2B SaaS product. The emphasis on Figma suggests that applicants should be prepared to demonstrate their proficiency within the tool itself.

💵 Compensation & Benefits

Salary Range: Based on industry benchmarks for Senior Product Designers in London with 5-10 years of experience in B2B SaaS, a competitive salary range of £75,000 - £100,000 per annum is estimated. This range accounts for the seniority of the role, the specialized skills in AI and B2B SaaS design, and the cost of living in London.

Benefits:

• Comprehensive medical, dental, and vision coverage to support employee health and well-being.

• Potential for stock options or performance-based bonuses, reflecting contribution to company growth.

• Generous paid time off (PTO) policy, including vacation, sick leave, and public holidays.

• Opportunities for professional development, including training, conferences, and workshops relevant to UX design and AI.

• Access to the Zeta Marketing Platform (ZMP) and other company tools for professional and personal use.

Working Hours: The standard working hours are approximately 40 hours per week, with flexibility offered to accommodate the demands of complex design projects and cross-functional collaboration. While on-site presence is expected, the company culture may allow for some flexibility around start and end times, subject to team and project needs.

📝 Enhancement Note: Salary estimation is based on typical Senior Product Designer roles in London, considering the specified experience level and the demanding nature of B2B SaaS and AI design. The benefits listed are standard but are tailored to what professionals in tech and design roles often expect.

🎯 Team & Company Context

🏢 Company Culture

Industry: Zeta Global operates within the AI-Powered Marketing Cloud and MarTech industry, leveraging advanced AI and extensive consumer data to help marketers acquire, grow, and retain customers efficiently. This sector is characterized by rapid technological advancement, data privacy considerations, and a strong focus on ROI for clients.

Company Size: Zeta Global is a publicly traded company (NYSE: ZETA) with a significant global presence. While specific employee numbers may fluctuate, it is considered a large enterprise, indicating established processes, cross-functional teams, and potential for career progression. For operations professionals, this size means the opportunity to work on large-scale problems, collaborate with diverse teams, and potentially influence established processes.

Founded: Founded in 2007, Zeta Global has a history of innovation in the marketing technology space. Its evolution from its founding to its current status as an AI-powered platform underscores a commitment to adapting and leading in a dynamic market. This history suggests a culture that values growth, technological advancement, and sustained development.

Team Structure:

• The Product Design team likely consists of multiple Senior Designers, UX Researchers, and potentially UI Designers, working across different product lines or feature sets. This role specifically mentions pairing with another Senior Designer on a core B2B SaaS product, indicating a collaborative team structure within the broader design organization.

• Reporting structures would typically lead to a Head of Design or VP of Product, with designers working closely with Product Managers and Engineering Leads on a day-to-day basis.

Methodology:

• Data analysis and insights form the bedrock of Zeta Global's operations, especially given its AI focus. Designs are expected to be informed by user data, market trends, and performance metrics.

• Workflow planning and optimization are critical, particularly for a B2B SaaS product where efficiency and ease of use for enterprise clients are paramount. Designers will contribute to streamlining complex processes.

• Automation and efficiency practices are inherent in Zeta's mission to make marketing simpler. Designers will explore how AI and intelligent features can automate tasks and improve user efficiency.

Company Website: www.zetaglobal.com

📝 Enhancement Note: The company context is crucial for a designer. Understanding Zeta Global's position in the MarTech industry, its AI-first approach, and its large enterprise status helps frame the expectations for the Senior Product Designer role. The emphasis on AI and data within their core business directly impacts the design challenges and opportunities.

📈 Career & Growth Analysis

Operations Career Level: This role is positioned as a "Senior Product Designer," indicating a level of expertise and autonomy beyond mid-level positions. It requires the ability to lead design initiatives, mentor junior designers (potentially through pairing), and influence product strategy. The scope involves end-to-end ownership of significant features, particularly AI-driven ones, and requires strong stakeholder management and presentation skills.

Reporting Structure: The Senior Product Designer will likely report to a Design Lead or Head of Product Design. They will work in close partnership with Product Managers and Engineering Leads for the specific B2B SaaS product they are assigned to. This structure fosters collaboration and ensures design is integrated into the product development lifecycle from the outset.

Operations Impact: The design of AI-powered features directly impacts the efficiency and effectiveness of Zeta Global's B2B SaaS product. By creating intuitive workflows and leveraging AI intelligently, this role will drive user adoption, customer satisfaction, and ultimately, customer retention and revenue growth for Zeta's clients. The design's success is measured by its ability to simplify complex marketing tasks and deliver tangible business outcomes for enterprise users.

Growth Opportunities:

• Operations Skill Advancement: Deepen expertise in designing for AI and complex B2B SaaS environments, becoming a subject matter expert in these critical areas.

• Leadership Development: Potential to grow into a Lead Designer role, managing a small team, or taking on more strategic product vision responsibilities. This could involve mentoring junior designers or leading design for larger product initiatives.

• Cross-Functional Expertise: Gain deeper insights into the MarTech industry, AI applications in marketing, and the business challenges faced by enterprise clients, broadening strategic understanding.

• Design System Evolution: Contribute to the strategic direction and expansion of Zeta's design system, influencing future product development and consistency.

📝 Enhancement Note: Framing "operations" in the context of a design role involves understanding how design functions within the broader operational framework of product development, influencing efficiency, user adoption, and client success, which are core operational goals. The growth opportunities are geared towards advancing within a design leadership track within a tech enterprise.

🌐 Work Environment

Office Type: This role is designated as "On-site," meaning the expectation is for the Senior Product Designer to work from Zeta Global's London office. This environment is likely designed to foster collaboration, spontaneous idea exchange, and team cohesion.

Office Location(s): The primary work location is London, England, United Kingdom. Specific details about the office amenities, accessibility, and exact address would be provided during the interview process, but it's expected to be a modern, well-equipped corporate office in a central London location suitable for attracting talent.

Workspace Context:

• The workspace will likely feature collaborative areas, meeting rooms equipped for presentations and workshops, and dedicated desk spaces for individual focus work.

• Access to necessary design tools and technology, including high-performance workstations and relevant software licenses (Figma, etc.), is standard.

• Opportunities for regular interaction with the immediate design team, product managers, engineers, and other cross-functional colleagues will be abundant, facilitating a dynamic and communicative work environment.

Work Schedule: The standard work schedule is approximately 40 hours per week. While an on-site presence is required, the company may offer a degree of flexibility in daily start and end times, subject to team needs and project deadlines, allowing for a balance between structured work and personal life.

📝 Enhancement Note: The "On-site" designation is a key piece of information for candidates. The description emphasizes how the physical office environment supports the collaborative and iterative nature of design work, especially within a large enterprise.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: A brief call with a recruiter to assess basic qualifications, experience, and cultural fit.

• Design Challenge/Portfolio Review: A more in-depth session where candidates present their portfolio, walking through 1-2 case studies. This often involves a discussion about their design process, research methodologies, decision-making rationale, and experience with AI features. A practical design exercise or take-home challenge focused on a relevant B2B SaaS problem may also be included.

• Stakeholder Interviews: Meetings with Product Managers, Engineering Leads, and potentially other Senior Designers to evaluate technical skills, collaborative approach, and strategic thinking.

• Final Interview: A discussion with a senior leader (e.g., Head of Design, VP of Product) to assess overall fit, long-term potential, and alignment with company vision.

Portfolio Review Tips:

• Focus on Impact: Showcase how your designs have delivered tangible business results or improved user workflows. Quantify outcomes where possible (e.g., increased conversion rates, reduced task completion time, improved user satisfaction scores).

• Highlight AI Experience: For this role, clearly present case studies that demonstrate your understanding and application of AI in design, explaining how you navigated the unique challenges of probabilistic systems.

• Demonstrate Process: Clearly articulate your design process for each case study, emphasizing research, iteration, and collaboration. Use visual aids like journey maps, wireframes, and prototypes.

• Showcase Figma Proficiency: Be prepared to discuss your advanced Figma techniques (components, auto-layout, variables) and how you leverage the tool throughout your workflow.

• Tailor to B2B SaaS: Select projects that best represent your experience with complex, enterprise-level applications. Explain the specific challenges of designing for a B2B audience.

Challenge Preparation:

• Understand the User: If given a design challenge, focus on deeply understanding the target user and their specific pain points within a B2B context.

• Structure Your Approach: Outline a clear, logical design process that you will follow to address the challenge, from problem definition to solution.

• Articulate Assumptions: Clearly state any assumptions you are making and how you would validate them with research.

• Showcase AI Thinking: Consider how AI could be relevant to the problem, even if not explicitly stated, and be ready to discuss its potential application and design implications.

• Practice Presentation: Rehearse presenting your work and thought process concisely and compellingly, anticipating questions about your decisions.

📝 Enhancement Note: The interview process is structured to assess not only design skills but also strategic thinking, research capabilities, collaboration, and specific experience with AI in a B2B SaaS context. The portfolio review and potential design challenge are critical evaluation points.

🛠 Tools & Technology Stack

Primary Tools:

• Figma: The core design and prototyping tool, expected to be used extensively for UI design, component creation, auto-layout, variables, and collaborative workflows. Proficiency is a key requirement.

• User Research Platforms: Tools for conducting and analyzing user interviews and usability tests (e.g., UserTesting.com, Maze, Lookback, or internal tools).

• Prototyping Tools: While Figma is primary, familiarity with other prototyping tools may be beneficial for specific use cases.

• Collaboration Tools: Platforms for team communication and project management (e.g., Slack, Jira, Confluence).

Analytics & Reporting:

• Product Analytics Tools: Experience with tools like Amplitude, Mixpanel, or Pendo to understand user behavior, track feature adoption, and measure the impact of design changes.

• Data Visualization Tools: Familiarity with tools that allow for easy interpretation of user data and performance metrics to inform design decisions.

CRM & Automation:

• CRM Systems: While not a direct design tool, understanding how CRM systems (like Salesforce) integrate with user workflows can be beneficial for B2B SaaS design.

• Workflow Automation Tools: Awareness of how automation impacts user tasks and workflows within enterprise software.

📝 Enhancement Note: Figma is explicitly called out as a critical skill. The inclusion of user research platforms and product analytics tools highlights the data-driven nature of the role and the expectation that designers will use evidence to inform their work and measure success.

👥 Team Culture & Values

Operations Values:

• Data-Driven Decision Making: A strong emphasis on using evidence from user research, analytics, and business metrics to guide design choices and product strategy.

• User-Centricity: A commitment to deeply understanding and advocating for the needs of B2B users, ensuring that the product is intuitive, efficient, and valuable.

• Collaboration & Transparency: Fostering an environment where open communication, constructive feedback, and shared ownership are encouraged among design, product, and engineering teams.

• Innovation & Continuous Improvement: A culture that embraces new technologies (like AI) and methodologies, constantly seeking ways to enhance the product and user experience.

• Efficiency & Impact: A focus on designing solutions that not only solve user problems but also contribute directly to business outcomes and operational efficiency for Zeta's clients.

Collaboration Style:

• Cross-Functional Integration: Designers are expected to be embedded within product teams, working closely with Product Managers and Engineers throughout the development lifecycle. This involves active participation in planning, stand-ups, and retrospectives.

• Process Review & Feedback: A culture that encourages regular design critiques and feedback sessions, where team members can openly discuss work, share insights, and collaboratively refine solutions.

• Knowledge Sharing: Encouraging the sharing of best practices, research findings, and design patterns across the team and wider organization to elevate collective expertise and ensure consistency.

📝 Enhancement Note: The culture section emphasizes the integration of design within the broader operational goals of the company—driving efficiency, value, and user satisfaction through data-informed, collaborative, and innovative practices.

⚡ Challenges & Growth Opportunities

Challenges:

• Designing for AI Complexity: Navigating the inherent uncertainty and probabilistic nature of AI features to create user experiences that are both powerful and understandable, avoiding user confusion or distrust.

• Balancing User Needs with Business Goals: Ensuring that design solutions effectively meet the diverse needs of enterprise B2B users while also aligning with Zeta Global's strategic objectives and platform capabilities.

• Maintaining Design Consistency at Scale: In a large B2B SaaS product with evolving AI features, ensuring a cohesive and consistent user experience across all touchpoints and components.

• Rapid Technological Evolution: Staying abreast of the fast-paced advancements in AI and MarTech to ensure product designs remain innovative and competitive.

Learning & Development Opportunities:

• AI Design Specialization: Opportunities to become a recognized expert in designing user experiences for AI-driven products within the MarTech space.

• Industry Conferences & Certifications: Support for attending relevant industry events (e.g., UX conferences, AI in design workshops) and pursuing certifications to enhance professional skills.

• Mentorship and Leadership: Potential for mentorship from senior design leaders and opportunities to develop leadership skills through leading projects and potentially guiding junior team members.

• Exposure to Enterprise Clients: Deepening understanding of the complex challenges and needs of enterprise-level customers, enhancing strategic design thinking.

📝 Enhancement Note: The challenges are framed to highlight the unique demands of designing for AI within a complex B2B SaaS environment, offering context for the skills and mindset required. Growth opportunities are tied to specialization and leadership within this domain.

💡 Interview Preparation

Strategy Questions:

• "Describe a time you led the end-to-end design of a complex feature, particularly one involving AI. What was your process, what challenges did you face, and what was the outcome?" (Focus on structured problem-solving, research integration, and demonstrable impact.)

• "How do you approach facilitating workshops with cross-functional teams (PMs, engineers) to align on product strategy and design solutions? Can you provide an example?" (Highlight facilitation skills, consensus-building, and collaborative ideation.)

Company & Culture Questions:

• "Based on your understanding of Zeta Global and the AI-powered marketing cloud space, what do you see as the biggest design opportunities or challenges for our B2B SaaS product?" (Showcase research into the company and industry, and strategic design thinking.)

• "How do you ensure your design work aligns with broader business objectives and contributes to operational efficiency for clients?" (Connect design outcomes to business impact and user value.)

Portfolio Presentation Strategy:

• Start with the Problem: Clearly articulate the user problem or business need that each case study addresses.

• Showcase Your Process: Visually represent your design journey, from initial research and ideation through to prototyping and testing. Use diagrams, flowcharts, and screenshots.

• Highlight AI Nuances: For AI-related projects, explain why AI was used, how it improved the user experience, and the specific design considerations for a probabilistic system.

• Demonstrate Figma Mastery: Be prepared to show interactive prototypes and discuss your use of advanced Figma features to create efficient and scalable designs.

• Quantify Impact: Whenever possible, present metrics that demonstrate the success of your designs (e.g., user satisfaction, task completion rates, adoption metrics).

• Tell a Story: Frame your case studies as narratives that showcase your problem-solving skills, strategic thinking, and ability to deliver impactful design solutions.

📝 Enhancement Note: These questions and strategies are designed to prepare candidates for an interview that assesses not only design execution but also strategic thinking, research acumen, AI design experience, and collaborative capabilities within a B2B SaaS context.

📌 Application Steps

To apply for this Senior Product Designer position:

• Submit your application, including your resume and a link to your online portfolio, through Zeta Global's Greenhouse portal.

• Portfolio Customization: Ensure your portfolio prominently features case studies that showcase your end-to-end B2B SaaS design experience, your advanced Figma skills, and, crucially, your work on AI-powered features. Tailor the selection to highlight how you drive user value and business impact.

• Resume Optimization: Craft your resume to emphasize keywords relevant to B2B SaaS UX design, AI design, user research, Figma proficiency, and stakeholder management. Quantify your achievements with specific metrics where possible.

• Interview Preparation: Practice articulating your design process, research insights, and decision-making rationale for your portfolio case studies. Be ready to discuss challenges and solutions related to AI design and complex B2B workflows.

• Company Research: Thoroughly research Zeta Global's AI-Powered Marketing Cloud, its core products (like the Zeta Marketing Platform), and its position in the MarTech industry. Understand their mission and values to better articulate your fit and contributions.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.