Senior Product Designer🚗

📍 Job Overview

Job Title: Senior Product Designer

Company: Nettbil

Location: Oslo, Oslo, Norway

Job Type: FULL_TIME

Category: Product Design / User Experience

Date Posted: 2026-08-12T22:00:00

Experience Level: 5-10 Years

Remote Status: On-site

🚀 Role Summary

• Owns and evolves the product's visual and experiential identity across buyer and seller interfaces, ensuring brand consistency.

• Drives the entire design process from ideation and low-fidelity sketching to high-fidelity prototyping and production-ready assets.

• Explores and integrates AI tools (e.g., Claude, Figma MCP) to enhance design workflows and product capabilities.

• Acts as a strategic bridge, facilitating cross-functional collaboration between product, development, and business teams.

• Contributes to the development and maintenance of a robust design system for scalable and consistent user experiences.

📝 Enhancement Note: This role is positioned as a Senior Product Designer, indicating a need for significant experience and the ability to operate with a high degree of autonomy. The emphasis on owning the product's visual and experiential identity, combined with strategic facilitation and AI exploration, suggests a leadership-oriented individual contributor role focused on elevating the overall user experience and brand presence within the product.

📈 Primary Responsibilities

• Lead the visual design of the product, including typography, color palettes, component libraries, iconography, and micro-interactions, ensuring alignment with Nettbil's brand identity.

• Develop and maintain the company's design system, promoting consistency and efficiency across all product touchpoints.

• Conduct user research and usability testing to gather insights, validate design hypotheses, and iterate on solutions from concept to launch.

• Create and present low-fidelity sketches, wireframes, and high-fidelity interactive prototypes using Figma to communicate design concepts and user flows.

• Collaborate closely with Product Managers, Developers, and other stakeholders to define product requirements, prioritize features, and ensure seamless implementation of designs.

• Facilitate design thinking workshops and brainstorming sessions to foster innovation and align teams on product strategy and user experience goals.

• Explore and pilot the use of AI tools and technologies within the design process and product features to drive innovation and improve user value.

• Translate complex user needs and business objectives into intuitive and engaging product experiences that drive customer satisfaction and commercial success.

📝 Enhancement Note: The responsibilities highlight a full-stack design role, encompassing strategic thinking, hands-on execution, and cross-functional leadership. The specific mention of AI tools and design systems points to a forward-thinking approach to product development and a need for a designer adept at modern design practices.

🎓 Skills & Qualifications

Education: While no specific degree is listed, a Bachelor's or Master's degree in Design, Human-Computer Interaction, or a related field is often preferred for senior roles. Equivalent practical experience will also be strongly considered.

Experience: Minimum of 5-10 years of professional experience in product design, UI/UX design, or a similar role, with a proven track record of shipping successful digital products.

Required Skills:

• Visual Design Mastery: Exceptional ability in crafting compelling visual aesthetics, including typography, color theory, layout, and iconography.

• Interaction Design Expertise: Deep understanding of user interaction principles and the ability to design intuitive and efficient user flows.

• Prototyping Proficiency: Advanced skills in creating interactive prototypes using industry-standard tools, with Figma being the primary platform.

• Design System Development: Experience in building, scaling, and maintaining design systems to ensure brand consistency and design efficiency.

• User-Centric Approach: Strong understanding of user research methodologies and the ability to translate user insights into actionable design solutions.

• Strategic Thinking: Ability to connect design decisions to business objectives and drive product strategy through user experience.

• Cross-functional Collaboration: Proven ability to work effectively with product managers, developers, and business stakeholders in a fast-paced environment.

• AI Tool Exploration: Curiosity and willingness to explore and integrate AI tools into design workflows and product features.

Preferred Skills:

• Branding Experience: Previous experience in branding or brand strategy, contributing to a strong product identity.

• Automotive Industry Experience: Familiarity with the automotive sector or experience working within product-based companies in related industries.

• Workshop Facilitation: Experience in leading and facilitating design workshops and cross-functional brainstorming sessions.

• Agile/Scrum Methodologies: Familiarity with Agile development processes and how design integrates within these frameworks.

📝 Enhancement Note: The "5-10 years" experience level combined with the required skills suggests a candidate who can not only execute but also strategically influence product direction and mentor junior designers. Proficiency in Figma and design systems is non-negotiable given their stated everyday use. The preference for branding and automotive experience indicates areas where candidates can further differentiate themselves.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• Comprehensive Case Studies: Showcase at least 3-5 in-depth case studies detailing your design process from problem identification to final solution.

• Visual Design Excellence: High-quality visual examples demonstrating your aesthetic sensibilities, including UI mockups, style guides, and component libraries.

• Interaction & User Flow: Clear documentation of user journeys, interaction design patterns, and wireflows.

• Prototyping Examples: Demonstrations of interactive prototypes (ideally via links to Figma or similar tools) illustrating key user flows and functionalities.

• Design System Contribution: Evidence of involvement in building or scaling design systems, including examples of components and guidelines.

• Problem-Solving Narrative: Articulate the challenges faced, the rationale behind design decisions, and the impact of your solutions (quantifiable metrics are highly valued).

• AI Integration Examples (if applicable): Showcase any projects where AI tools were leveraged to enhance the design process or product outcome.

Process Documentation:

• Discovery & Research: Examples of how you approach user research, competitive analysis, and problem definition.

• Ideation & Prototyping: Documentation of your iterative design process, including sketches, wireframes, and interactive prototypes.

• Testing & Validation: Evidence of user testing, A/B testing, and how feedback informed design iterations.

• Implementation & Handoff: Examples of design handoff processes to development teams, ensuring clarity and accuracy.

• Design System Management: Processes for maintaining and evolving design systems.

📝 Enhancement Note: A strong portfolio is critical for this role, especially given the emphasis on visual design and design systems. Candidates should be prepared to walk through their process and articulate the "why" behind their design choices, demonstrating strategic thinking and a deep understanding of user-centered design principles. The inclusion of AI exploration in the role means any experience here will be a significant plus.

💵 Compensation & Benefits

Salary Range: Based on industry benchmarks for Senior Product Designers in Oslo, Norway, with 5-10 years of experience, and considering the scale-up nature of Nettbil within the Vend group, a competitive salary range is estimated between NOK 700,000 and NOK 950,000 annually. This range accounts for the cost of living in Oslo and the demand for experienced design talent.

Benefits:

• Comprehensive Insurance: Robust insurance schemes providing security and peace of mind.

• Generous Parental Leave: Full salary coverage during parental leave, supporting work-life balance.

• Health & Wellness: One hour of paid exercise time per week, plus access to a gym in the building.

• Retirement Planning: Competitive pension schemes to support long-term financial security.

• Professional Development: Dedicated budget for conferences, courses, and continuous learning to foster skill advancement.

• Engaging Social Activities: An active internal events committee organizes various social gatherings, team-building activities, and informal get-togethers.

• Prime Office Location: Modern office space in Økern Portal with a 360-degree view of Oslo, a rooftop terrace, and multiple on-site dining options.

Working Hours: The standard working hours are approximately 40 hours per week, with a focus on results and flexibility.

📝 Enhancement Note: The salary estimate is based on aggregated data from Norwegian job boards and salary comparison sites for similar roles and experience levels in Oslo. The benefits package is comprehensive, reflecting a company that invests in employee well-being and professional growth. The mention of a specific internal events committee underscores a commitment to a positive and social work environment.

🎯 Team & Company Context

🏢 Company Culture

Industry: Technology / Automotive Marketplace. Nettbil operates within the dynamic intersection of technology and the automotive sector, providing a digital platform that streamlines the car selling process. As part of Vend, a leading Nordic marketplace operator, Nettbil benefits from a larger organizational structure while maintaining the agility of a scale-up.

Company Size: Nettbil has approximately 100 employees, with the broader Vend group being significantly larger. This "scale-up with security" model offers the best of both worlds: the fast-paced, innovative environment of a growing company, backed by the stability and resources of a larger corporation.

Founded: Nettbil was founded in 2017, indicating a relatively young company with a strong track record of growth and innovation in the Norwegian market.

Team Structure:

• Product Team: You will be part of a dedicated product team, working closely with Product Leaders and Developers.

• Reporting Line: You will report directly to the Chief Product Officer (CPO), highlighting the strategic importance of this role.

• Cross-functional Collaboration: The role emphasizes close collaboration with business-side stakeholders, sales, and operations, requiring strong communication and facilitation skills. The environment is described as small, professionally strong, with short decision-making paths.

Methodology:

• User-Centric Design: A strong focus on understanding user needs and iterating based on feedback and data.

• Agile Development: Implied through "short decision-making paths" and collaboration with development teams, suggesting an iterative approach to product development.

• Data-Driven Decisions: While not explicitly stated, the emphasis on "smart solutions" and "business value" suggests that data plays a role in product prioritization and success measurement.

• AI Exploration: A proactive approach to integrating emerging technologies like AI into both the design process and the product itself.

Company Website: https://nettbil.no/

📝 Enhancement Note: The company culture is characterized by a strong emphasis on collaboration, ambition, and finding smart solutions. The "scale-up with security" model provides a unique environment for growth and impact. The direct reporting to the CPO signifies a high level of trust and influence for the Senior Product Designer.

📈 Career & Growth Analysis

Operations Career Level: This is a Senior individual contributor role within the Product Design function. It signifies a level of expertise where the designer is expected to lead initiatives, mentor others implicitly through example and collaboration, and significantly influence product direction and user experience strategy. The role is crucial for elevating the entire product's visual and experiential quality.

Reporting Structure: You will report directly to the Chief Product Officer (CPO). This provides direct access to senior leadership and a clear line of sight into the company's strategic objectives. You will also work in close proximity with Product Leaders and Developers within the product team.

Operations Impact: The Senior Product Designer's impact is directly tied to the success of Nettbil's platform. By ensuring a seamless, intuitive, and visually appealing user experience, this role will contribute to:

• Increased User Adoption and Retention: A superior user experience makes it easier for users to sell and buy cars, leading to higher satisfaction and repeat usage.

• Enhanced Brand Perception: Consistent and high-quality visual design reinforces Nettbil's brand as trustworthy, modern, and professional.

• Improved Conversion Rates: Optimized user flows and clear calls to action can directly impact the number of cars sold and purchased through the platform.

• Operational Efficiency: A well-designed system can reduce support inquiries and streamline internal processes.

• Competitive Advantage: A differentiated and superior user experience sets Nettbil apart from competitors in the automotive marketplace.

Growth Opportunities:

• Leadership in Design: As a senior member, there's potential to grow into a Design Lead or Head of Design role as the team expands, taking on more strategic oversight and team management responsibilities.

• Specialization: Opportunity to deepen expertise in areas like AI-driven design, design systems at scale, or specific user segments (e.g., enterprise dealer solutions).

• Strategic Product Influence: Direct collaboration with the CPO and business leaders provides opportunities to influence product strategy and roadmap prioritization beyond just design execution.

• Cross-functional Development: Exposure to business strategy, technology roadmaps, and market dynamics within the Vend group offers broader professional development.

• Mentorship: Potential to mentor junior designers and contribute to building a stronger design culture within Nettbil.

📝 Enhancement Note: The role offers significant opportunities for career advancement, not just within design but also in product strategy and potentially leadership. The direct reporting to the CPO is a strong indicator of the role's strategic importance and potential for impact.

🌐 Work Environment

Office Type: The position is on-site in Oslo, Norway, specifically in the Økern Portal building. This modern office environment is designed to foster collaboration and well-being.

Office Location(s): Lørenfaret 1, Oslo, 0585, Norway. The office is situated in a prime location with excellent amenities.

Workspace Context:

• Collaborative Hub: The office is designed for interaction, with shared workspaces and common areas that encourage spontaneous collaboration and knowledge sharing among teams.

• State-of-the-Art Facilities: Employees benefit from a 360-degree view of Oslo, a rooftop terrace, and an on-site gym, promoting a healthy work-life balance and a pleasant working atmosphere.

• Integrated Technology: As a tech-forward company, expect access to modern design tools and collaborative platforms.

• Team Synergy: The environment is characterized by a "low threshold, high well-being" culture, where colleagues genuinely enjoy working together.

Work Schedule: The role is full-time, with approximately 40 working hours per week. While there's a structured work week, the emphasis on high trust and influence suggests a degree of flexibility in managing one's schedule to achieve objectives.

📝 Enhancement Note: The on-site requirement is clear, and the description of the office amenities (rooftop terrace, gym, view) suggests a company that invests in creating a positive and productive physical workspace. This environment is conducive to the collaborative nature of product design.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Application Review: CV and cover letter are assessed for experience, motivation, and cultural fit.

• Portfolio Presentation (Round 1): Candidates will likely present a selection of their work, focusing on 1-2 key case studies that best represent their skills in visual design, interaction design, and problem-solving. Expect to discuss your process, design rationale, and impact.

• Hiring Manager/CPO Interview (Round 2): Deeper dive into your experience, strategic thinking, approach to AI, and how you'd fit into the team and company culture. Questions about design systems and brand integration will be prominent.

• Team/Cross-functional Interview (Round 3): Interaction with product leaders, developers, and potentially other designers to assess collaboration style and technical understanding. This may include a design exercise or discussion of a hypothetical problem.

• Final Discussion: A potential final conversation with senior leadership to confirm fit and discuss terms.

Portfolio Review Tips:

• Curate Strategically: Select case studies that directly align with the job description – emphasize visual design, design systems, and problem-solving. Include projects demonstrating your ability to translate brand identity into product experiences.

• Tell a Story: Structure your case studies with a clear narrative: problem, your process, your solution, and the results/impact. Quantify impact whenever possible.

• Highlight AI Exploration: If you have experience or strong ideas about using AI in design, dedicate a section or case study to it. Showcase specific tools or concepts.

• Showcase Figma Expertise: Ensure your prototypes are interactive and well-presented, ideally using Figma's sharing capabilities.

• Demonstrate Design System Thinking: Clearly articulate your contributions to design systems, their benefits, and how you maintain them.

• Prepare for Questions: Be ready to discuss your design decisions, trade-offs, and how you handle feedback and conflicting priorities.

Challenge Preparation:

• Design Exercise: Be prepared for a take-home or live design exercise that might involve wireframing, UI design, or prototyping a specific feature. Focus on demonstrating your process and rationale.

• Scenario-Based Questions: Expect questions about how you would approach specific design challenges, integrate AI, manage stakeholder feedback, or contribute to a design system.

• Strategic Thinking: Practice articulating how design contributes to business goals and competitive advantage.

📝 Enhancement Note: The interview process is likely multi-stage, with a significant emphasis on the portfolio presentation. Candidates should prepare to articulate their design philosophy, process, and strategic thinking, particularly regarding visual design, design systems, and the emerging role of AI in product development.

🛠 Tools & Technology Stack

Primary Tools:

• Figma: The core tool for design, prototyping, and collaboration. Proficiency is essential.

• AI Tools: Exploration and potential use of tools like Claude and Figma MCP (Machine Content Processing) for design assistance, content generation, or workflow automation.

• Prototyping Tools: While Figma is primary, familiarity with other prototyping tools may be beneficial.

Analytics & Reporting:

• Product Analytics Platforms: Familiarity with tools like Google Analytics, Mixpanel, Amplitude, or similar for understanding user behavior and product performance.

• Data Visualization Tools: Experience with tools like Tableau, Power BI, or even advanced Figma features for presenting data insights.

CRM & Automation:

• CRM Systems: Understanding how product design integrates with CRM data (e.g., Salesforce) for user segmentation and personalization.

• Project Management Tools: Familiarity with tools like Jira, Asana, Trello for managing design tasks and collaborating with development teams.

📝 Enhancement Note: Figma is explicitly mentioned as the daily tool. The emphasis on AI tools suggests Nettbil is keen on leveraging new technologies. While not directly a design tool, understanding how design interacts with analytics and CRM platforms is crucial for demonstrating business impact.

👥 Team Culture & Values

Operations Values:

• Collaboration & Teamwork: "We work together," "social and cohesive environment," and "low threshold, high well-being" emphasize a culture of mutual support and enjoyment of working collaboratively.

• Ambition & Success: "Hungry to succeed," "clear ambitions," and "scale-up" indicate a drive for growth and achieving significant results.

• Innovation & Smart Solutions: A constant pursuit of "smart solutions" and embracing new technologies like AI suggests a forward-thinking and problem-solving mindset.

• User-Centricity: While not explicitly a listed value, the focus on user experience, buyer/seller interfaces, and reducing friction implies a deep commitment to the user.

• Ownership & Influence: "High trust, great freedom, and real influence" points to a culture where individuals are empowered to take responsibility and make a difference.

Collaboration Style:

• Cross-functional Integration: The role explicitly requires bridging gaps between tech, sales, and operations, indicating a highly integrated approach.

• Open Communication: Short decision-making paths and a "low threshold" suggest an environment where ideas can be shared freely and feedback is readily exchanged.

• Mutual Support: The description of teams "cheering each other on" and "liking to work together" highlights a positive and supportive team dynamic.

• Iterative Improvement: The focus on user feedback, prototyping, and exploring new tools implies a continuous improvement mindset.

📝 Enhancement Note: The culture emphasizes a blend of high ambition and strong teamwork, with a focus on innovation and user satisfaction. This is a proactive environment where designers are expected to contribute beyond their core craft.

⚡ Challenges & Growth Opportunities

Challenges:

• Balancing Brand and Usability: Ensuring the product's visual design strongly reflects Nettbil's brand while remaining intuitive and easy to use for diverse user groups.

• Integrating AI Effectively: Navigating the rapid evolution of AI tools and identifying genuinely valuable applications within the product and design process, rather than just adopting technology for its own sake.

• Scaling Design Systems: As Nettbil grows, maintaining and evolving the design system to meet increasing demands and complexity will be an ongoing challenge.

• Cross-functional Alignment: Continuously ensuring that design vision is understood and supported across different departments (product, engineering, sales, marketing) with potentially differing priorities.

• Rapid Iteration: Thriving in a scale-up environment that requires quick decision-making and agile adaptation to market changes and new opportunities.

Learning & Development Opportunities:

• AI in Design Specialization: Opportunity to become a go-to expert in leveraging AI tools for product design and enhancing user experiences.

• Design System Leadership: Potential to lead the strategic direction and expansion of Nettbil's design system.

• Product Strategy Influence: Direct engagement with CPO and product leadership offers a unique chance to shape the product roadmap and business strategy.

• Industry Exposure: Access to Nettbil's network and the broader Vend group provides insights into various business models and market dynamics.

• Fagsamlinger & Budgets: Company-provided resources like fagsamlinger (professional development gatherings) and budgets for conferences/courses support continuous skill enhancement.

📝 Enhancement Note: The challenges are typical for a senior role in a growing tech company, particularly those involving emerging technologies and scaling processes. The growth opportunities are substantial, offering pathways to leadership and strategic impact.

💡 Interview Preparation

Strategy Questions:

• "How would you approach defining and evolving the visual identity of Nettbil's product, ensuring it's both on-brand and user-friendly?" (Focus on process, brand guidelines, and user testing).

• "Describe a situation where you had to balance conflicting user needs with business objectives. How did you arrive at a solution?" (Demonstrate strategic trade-offs and user advocacy).

• "What are your initial thoughts on how AI could be integrated into Nettbil's product or design workflow? What are the potential benefits and risks?" (Showcase curiosity, strategic thinking, and awareness of AI capabilities). Company & Culture Questions:

• "Based on what you know about Nettbil, how do you see your role contributing to our mission of changing how people sell cars?" (Connect your skills to the company's impact).

• "Describe your ideal team environment and how you collaborate with developers and product managers." (Highlight your preferred working style and cross-functional approach).

• "How do you stay updated on design trends, new tools (like AI), and best practices in the industry?" (Show your commitment to continuous learning). Portfolio Presentation Strategy:

• Start with Impact: Begin your presentation with the most impactful projects and clearly state the problem and your key contributions.

• Walk Through Your Process: For each case study, clearly articulate the stages: research, ideation, design, testing, and iteration. Explain why you made certain decisions.

• Showcase Figma Mastery: Ensure your interactive prototypes are easily navigable and clearly demonstrate the user experience.

• Highlight Design System Experience: If you've worked on design systems, explain your role, the system's structure, and its benefits.

• Address AI Integration: If applicable, present any projects where you explored or implemented AI tools, explaining the rationale and outcome.

• Be Ready for Q&A: Anticipate questions about your design choices, challenges, and how you would approach future projects at Nettbil.

📝 Enhancement Note: Preparation should focus on demonstrating strategic thinking, a strong understanding of the design process from end-to-end, and enthusiasm for Nettbil's mission and the role of AI in design. The portfolio is the cornerstone of the application.

📌 Application Steps

To apply for this Senior Product Designer position:

• Submit your CV and a brief statement of motivation through the Nettbil teamtailor portal.

• Portfolio Customization: Tailor your portfolio to highlight your strongest visual design, design system, and problem-solving case studies. Emphasize projects that demonstrate your ability to create cohesive brand experiences and your exploration of AI in design.

• Resume Optimization: Ensure your resume clearly outlines your years of experience, key skills (Figma, design systems, AI exploration), and achievements relevant to product design. Use keywords from the job description.

• Prepare Your Presentation: Practice walking through 1-2 key case studies from your portfolio, focusing on your process, design rationale, and the impact of your work. Be ready to discuss how you would approach Nettbil's product challenges.

• Company Research: Familiarize yourself with Nettbil's platform, its mission, target audience, and recent news. Understand their position in the market and how their brand is represented.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.