Senior Product Designer

📍 Job Overview

Job Title: Senior Product Designer

Company: ioet

Location: Multiple Locations (Remote within Latin America)

Job Type: Full-Time

Category: Product Design / GTM Operations Support

Date Posted: 2026-07-29T19:05:28

Experience Level: 7+ Years (10+ Preferred)

Remote Status: Remote Solely

🚀 Role Summary

• Lead the end-to-end product design process for an early-stage, AI-powered consumer platform, driving product strategy and execution from concept to launch.

• Function as the primary design owner, translating founder vision and engineering capabilities into a compelling, data-rich user experience for serious cycling enthusiasts.

• Conduct deep user research and information architecture definition to establish a robust foundation for an e-commerce and content-driven platform.

• Collaborate directly with founders and engineering teams, demonstrating strong stakeholder management and technical communication skills to ensure design integrity and efficient development handoff.

📝 Enhancement Note: While this role is a Senior Product Designer, the emphasis on "early-stage," "zero-to-one," "highly autonomous," and "working directly with founders" positions it as a strategic GTM (Go-To-Market) support role. The designer will be instrumental in shaping the product's initial market offering and user adoption strategy, closely aligning with sales and marketing objectives.

📈 Primary Responsibilities

• Own and execute the complete product design lifecycle, including discovery, user research, information architecture, interaction design, visual design, prototyping, and development handoff.

• Define and translate product vision and early-stage ideas into tangible product solutions for an AI-powered consumer platform targeting serious cycling enthusiasts.

• Conduct exploratory user research to uncover user needs, pain points, and opportunities within the cycling community, informing product definition and design decisions.

• Develop and maintain a scalable information architecture and interaction design framework that supports a content-rich, e-commerce-enabled user experience.

• Create and manage design systems, reusable components, and scalable interaction patterns to ensure consistency, efficiency, and adaptability across the platform.

• Collaborate closely with company founders and engineering teams to align design efforts with business objectives, technical feasibility, and product roadmap.

• Present and articulate design decisions, product direction, and outcomes to founders, stakeholders, and the engineering team, justifying choices with data and user insights.

• Ensure seamless integration of AI-driven features and data-rich content into the user experience, optimizing for user engagement and platform value.

📝 Enhancement Note: The responsibility for "translating early ideas into product" and "defining product direction" in an "ambiguous environment" signifies a critical role in GTM strategy. This designer will not just execute but will actively contribute to market fit and early user acquisition by shaping the core product offering.

🎓 Skills & Qualifications

Education: Bachelor's degree in Design, Human-Computer Interaction, or a related field is preferred, though extensive experience and a strong portfolio can substitute.

Experience:

• A minimum of 7 years of professional experience in Product Design.

• 10+ years of experience is strongly preferred, particularly in leadership or founding designer roles.

• Proven track record of designing and shipping early-stage or "zero-to-one" consumer or prosumer products.

• Demonstrated experience at Senior, Lead, Principal, Founding Designer, or equivalent level, showcasing independent decision-making and ownership. Required Skills:

• Advanced proficiency in Figma for all aspects of the design process, including wireframing, prototyping, and high-fidelity design.

• Expertise in Information Architecture (IA) for structuring complex digital products.

• Proven experience in Interaction Design (IxD), creating intuitive and engaging user flows.

• Demonstrated ability to conduct Exploratory User Research, including user interviews, surveys, and usability testing.

• Experience in developing and maintaining Design Systems, including component libraries and style guides.

• Strong understanding of Visual Design principles and the ability to create cohesive visual systems.

• Proficiency in Prototyping tools to create interactive mockups for user testing and stakeholder reviews.

• Experience designing for e-commerce, marketplace, product comparison, editorial, or content-driven consumer experiences.

• Ability to work autonomously and define product and design direction in ambiguous, early-stage environments.

• Excellent English (C1 level) communication skills, both written and verbal. Preferred Skills:

• Experience designing for AI-powered platforms or data-rich content applications.

• Prior experience working directly with founders, executives, and product leaders in a startup environment.

• Familiarity with agile development methodologies and cross-functional team collaboration.

• Experience with A/B testing and data analysis to inform design iterations and measure product outcomes.

• Knowledge of front-end development principles (HTML, CSS, JavaScript) to facilitate better collaboration with engineers.

📝 Enhancement Note: The emphasis on "Senior, Lead, Principal, Founding Designer" indicates a need for a candidate who can operate with minimal supervision and provide strategic design leadership from the outset, directly impacting the product's market viability.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• A comprehensive portfolio showcasing high-quality shipped products, clearly demonstrating the impact of your design decisions.

• Detailed case studies that illustrate your approach to solving complex product challenges, particularly in early-stage or "zero-to-one" scenarios.

• Evidence of clear design decisions supported by user research, data analysis, and measurable or observable product outcomes.

• Examples of your work in information architecture, interaction design, and visual systems for consumer or prosumer platforms.

• Demonstration of your ability to create and maintain design systems, reusable components, and scalable interaction patterns. Process Documentation:

• Showcase your process for conducting exploratory user research and translating insights into actionable design requirements.

• Illustrate your methodology for defining product direction and information architecture in ambiguous environments.

• Provide examples of how you've managed the full design process from initial discovery through development handoff, including collaboration with engineering.

• Document your approach to creating and iterating on prototypes for user testing and stakeholder validation.

📝 Enhancement Note: Given the "highly autonomous" and "hands-on" nature of this role, the portfolio must strongly emphasize a candidate's ability to independently drive the entire design process and deliver tangible results with minimal oversight.

💵 Compensation & Benefits

Salary Range: Based on industry benchmarks for Senior Product Designers with 10+ years of experience in remote Latin American markets, a competitive salary range is estimated between $80,000 - $120,000 USD annually. This estimate considers the seniority of the role, the specialized nature of AI-powered consumer platforms, and the remote, international client engagement.

Benefits:

• Remote Work: Fully remote position, allowing for flexible work arrangements.

• Flexible Schedule: Ability to manage your work hours to accommodate personal needs and peak productivity times.

• International Client Collaboration: Opportunity to work with clients and teams globally, expanding professional horizons.

• USD Compensation: Competitive salary paid in US Dollars, offering stability and international purchasing power.

• Paid Holidays and Vacations: Generous paid time off to ensure work-life balance.

• Paid Family and Sick Leaves: Comprehensive leave policies for personal and family well-being.

• English Classes: Support for professional development and language proficiency.

• Educational and Wellness Bonus: Financial support for continuous learning and personal health initiatives.

• Structured Career Plan: Clear pathways for career advancement with regular salary reviews and growth opportunities.

Working Hours: While a flexible schedule is offered, the role is full-time, typically requiring approximately 40 hours per week. Close collaboration with international teams may necessitate some overlap with standard business hours in North America or Europe.

📝 Enhancement Note: The salary range is an estimation based on market data for senior design roles in LATAM, considering the USD compensation and the specialized nature of the product. Direct confirmation from ioet is recommended.

🎯 Team & Company Context

🏢 Company Culture

Industry: Software Engineering as a Service (SEaaS), Technology Consulting. ioet partners with clients globally, providing skilled engineering talent for various projects.

Company Size: ioet is a growing company with a talented team across LATAM, suggesting a medium to large organization with distributed teams. This size allows for both structured processes and agility.

Founded: ioet was founded to connect skilled LATAM-based software engineers with international clients, emphasizing professional growth and client success.

Team Structure:

• The Senior Product Designer will likely be part of a distributed engineering and design team, working closely with a dedicated founder and engineering contingent for the specific AI-powered consumer platform.

• Reporting will likely be directly to the company founder or a senior product lead within the client's organization, with operational support from ioet's management.

• Cross-functional collaboration will be paramount, involving close interaction with founders, product managers (if any), engineers, and potentially marketing or business development roles within the client company. Methodology:

• ioet emphasizes providing Software Engineering as a Service, suggesting a focus on client-centric solutions, agile methodologies, and efficient project delivery.

• The company likely employs data analysis and insights to inform project scoping, resource allocation, and performance monitoring for its client engagements.

• Workflow planning and optimization are core to their service delivery model, ensuring that client projects are executed effectively and efficiently.

• Automation and efficiency practices are likely integrated into their internal operations and client project methodologies.

Company Website: www.ioet.com

📝 Enhancement Note: This role is for a specific client project facilitated by ioet. Therefore, the "company culture" is a blend of ioet's operational values and the specific client's startup culture, which is described as "early-stage" and "highly autonomous."

📈 Career & Growth Analysis

Operations Career Level: This role is at a Senior/Lead level within the design discipline. For operations, it represents a crucial strategic contributor who bridges product vision and market reality. The "Founding Designer" aspect implies a significant influence on the product's initial GTM strategy, user acquisition, and retention, directly impacting revenue generation.

Reporting Structure: The Senior Product Designer will report directly to the company founder of the AI-powered consumer platform. This close relationship provides direct access to executive decision-making and strategic direction. Operational aspects of employment and benefits are managed by ioet.

Operations Impact: The designer's work will have a profound impact on the success of the AI-powered consumer platform. By defining the user experience, information architecture, and core features, they will directly influence user adoption, engagement, conversion rates (especially for e-commerce aspects), and overall customer satisfaction – all critical drivers of revenue and business growth. Their ability to translate complex AI capabilities into an intuitive user experience is paramount.

Growth Opportunities:

• Leadership in Early-Stage Product: Opportunity to grow into a Head of Design or Product Lead role as the company scales, shaping the long-term product vision and design team.

• Specialization in AI & Consumer Platforms: Deepen expertise in designing for AI-driven products and niche consumer markets, becoming a sought-after specialist.

• Founding Team Contributor: Gain invaluable experience as a foundational member of a startup, with potential for equity or significant influence on company trajectory.

• Cross-Functional Skill Development: Enhance skills in product strategy, market analysis, and stakeholder management through direct collaboration with founders and engineers.

📝 Enhancement Note: The "Founding Designer" designation implies a high level of impact and potential for growth beyond a typical senior role, aligning with the strategic importance of design in early-stage product development and GTM.

🌐 Work Environment

Office Type: Fully Remote. This role is designed for individuals who thrive in a distributed work environment, requiring self-discipline and effective virtual collaboration.

Office Location(s): The role is open to candidates based in Latin America. Specific locations within Latin America are not restricted, allowing for a broad talent pool.

Workspace Context:

• The workspace will be primarily digital, requiring a reliable internet connection and a dedicated home office setup.

• Collaboration will occur through digital tools like Figma, Slack, video conferencing, and project management platforms.

• The environment fosters autonomy, requiring proactive communication and self-management.

• Access to modern design tools and technologies will be provided or expected.

Work Schedule: A flexible schedule is offered, but the role is full-time (approx. 40 hours/week). Given the international client base, some flexibility to align with North American or European time zones for critical meetings and collaboration is expected.

📝 Enhancement Note: The remote nature and focus on Latin America suggest a culture that values work-life balance while demanding high levels of productivity and cross-cultural communication proficiency.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: Review of CV and portfolio to assess experience, skills, and alignment with the "early-stage," "autonomous," and "consumer platform" requirements. Emphasis on demonstrated impact and shipped products.

• Design Challenge/Case Study Presentation: A practical exercise or presentation of a past case study focusing on solving a complex product problem, defining product direction, or demonstrating an end-to-end design process. This will likely involve presenting to the founder and potentially engineering leads.

• Founder/Stakeholder Interview: In-depth discussion about design philosophy, approach to ambiguous environments, collaboration style, and vision for the product. This stage assesses cultural fit and strategic thinking.

• Technical/Skills Assessment: Potentially a deeper dive into Figma proficiency, design system implementation, or user research methodologies.

• Final Offer: Discussion of terms, compensation, and benefits.

Portfolio Review Tips:

• Focus on Impact: For each case study, clearly articulate the problem, your role, the process you followed, your specific contributions, and the tangible outcomes (e.g., user engagement increase, conversion rate improvement, adoption metrics).

• Highlight Ambiguity & Autonomy: Showcase projects where you had to define direction with limited information or operate with significant independence. Explain your decision-making process in these scenarios.

• Demonstrate End-to-End Ownership: Include examples that cover the full design spectrum: discovery, research, IA, UX, UI, prototyping, and handoff.

• Showcase Design Systems: If you've built or contributed significantly to design systems, present their structure, components, and impact on efficiency and consistency.

• AI/Content Relevance: If possible, include examples that touch upon data-rich content, complex feature integration, or AI-driven functionalities.

• Conciseness and Clarity: Ensure your portfolio is well-organized, visually appealing, and easy to navigate. Use clear language and avoid jargon where possible.

Challenge Preparation:

• Be prepared to discuss your approach to defining product direction for a new, AI-powered consumer platform.

• Anticipate questions about how you would conduct user research in an early-stage, potentially resource-constrained environment.

• Practice articulating your design decisions and their rationale, linking them to business goals and user needs.

• Be ready to discuss your experience with Figma and design system best practices.

• Prepare questions for the interviewer about the product vision, target audience, existing technical constraints, and growth plans.

📝 Enhancement Note: The interview process is heavily weighted towards assessing a candidate's ability to operate independently and strategically, reflecting the "highly autonomous" nature of the role and the "early-stage" product development phase.

🛠 Tools & Technology Stack

Primary Tools:

• Figma: Advanced proficiency is a strict requirement for all design tasks, including wireframing, prototyping, UI design, and collaboration.

• Prototyping Tools: While Figma is primary, familiarity with other prototyping tools might be beneficial for specific use cases.

• User Research Tools: Experience with platforms for surveys, user interviews, and usability testing (e.g., UserTesting.com, Maze, SurveyMonkey, Google Forms).

Analytics & Reporting:

• Familiarity with product analytics platforms (e.g., Google Analytics, Mixpanel, Amplitude) to understand user behavior and measure design impact.

• Ability to interpret data reports to inform design decisions and present findings. CRM & Automation:

• While not a direct CRM role, understanding how user data is managed and how automation impacts user experience within consumer platforms is valuable.

• Familiarity with marketing automation tools or customer data platforms could be a plus for understanding the broader user journey.

📝 Enhancement Note: The explicit mention of advanced Figma proficiency highlights its central role in this design process. Understanding analytics will be key for demonstrating the impact of design on business metrics.

👥 Team Culture & Values

Operations Values:

• Autonomy & Ownership: High expectation for individuals to take initiative, drive their work forward, and own their outcomes.

• Data-Driven Decision Making: Emphasis on using data (user research, analytics) to inform design choices and measure impact.

• Efficiency & Agility: A focus on streamlined processes and rapid iteration, characteristic of early-stage product development.

• User-Centricity: A core commitment to understanding and addressing user needs to create valuable products.

• Collaboration & Communication: Despite autonomy, strong communication and collaboration are vital for working with founders and engineers.

Collaboration Style:

• Direct & Transparent: Expect open communication with founders and engineering, with a focus on clear articulation of ideas and feedback.

• Cross-Functional Integration: The designer will be an integral part of the core product team, working hand-in-hand with technical counterparts.

• Iterative & Feedback-Oriented: A culture that encourages continuous feedback loops to refine designs and product direction.

• Proactive Engagement: Individuals are expected to proactively seek information, offer solutions, and contribute to strategic discussions.

📝 Enhancement Note: The blend of "autonomy" and "collaboration" suggests a dynamic work environment where individuals are empowered but also accountable for contributing to the collective success of the product.

⚡ Challenges & Growth Opportunities

Challenges:

• Ambiguity in Early-Stage Development: Navigating undefined product requirements and market positioning requires strong problem-solving and strategic thinking.

• Translating AI Complexity: Effectively designing user experiences for AI-powered features that are intuitive and trustworthy for consumers.

• Balancing Founder Vision with User Needs: Synthesizing the founder's vision with genuine user insights to create a product that is both innovative and viable.

• Remote Collaboration: Maintaining strong working relationships and effective communication across distributed teams and time zones.

• Startup Pace: Adapting to the fast-paced, iterative nature of startup product development.

Learning & Development Opportunities:

• Deep Dive into AI Product Design: Gain specialized knowledge in designing for artificial intelligence applications in a consumer context.

• Founding Team Experience: Develop a comprehensive understanding of startup operations, product strategy, and GTM execution from the ground up.

• Mentorship from Founder: Direct mentorship from an experienced founder can provide invaluable insights into entrepreneurship and product leadership.

• Broadening Design Skillset: Opportunities to stretch beyond core design responsibilities into product strategy, market analysis, and user acquisition tactics.

📝 Enhancement Note: The challenges presented are typical for early-stage product roles and offer significant opportunities for professional development and skill acquisition in high-demand areas like AI product design and startup leadership.

💡 Interview Preparation

Strategy Questions:

• "Describe a time you had to define product direction in an ambiguous, early-stage environment. What was your process, and what were the outcomes?" (Focus on your approach to discovery, research, and decision-making.)

• "How would you approach designing an AI-powered feature for cycling enthusiasts? What are the key considerations for user trust and engagement?" (Demonstrate understanding of AI ethics, data privacy, and user education in design.)

• "Walk us through your process for creating and maintaining a design system. How do you ensure scalability and consistency?" (Highlight your systematic approach and understanding of component-based design.)

• "How do you balance a founder's vision with user-centric design principles and technical constraints?" (Showcase your ability to navigate stakeholder dynamics and advocate for the user.) Company & Culture Questions:

• "What excites you most about designing for a consumer platform focused on cycling enthusiasts?" (Research the cycling market and connect it to your design passion.)

• "How do you approach collaboration with engineering teams, especially when working remotely?" (Emphasize clear communication, iterative feedback, and understanding technical limitations.)

• "What are your expectations for working in a highly autonomous, hands-on role?" (Express enthusiasm for ownership, initiative, and proactive problem-solving.)

• "How do you measure the success of your designs beyond aesthetics?" (Focus on metrics, user feedback, and business impact.) Portfolio Presentation Strategy:

• Storytelling: Frame your case studies as narratives, clearly outlining the problem, your role, your process, your key decisions, and the measurable impact.

• Visual Clarity: Use high-quality visuals, wireframes, prototypes, and final designs. Clearly label each stage of your process.

• Highlight Autonomy & Impact: For each project, explicitly state the degree of your autonomy and quantify the impact of your design work whenever possible.

• Interactive Demo (if applicable): Be prepared to walk through interactive prototypes and explain your interaction design choices live.

• Be Prepared for Questions: Anticipate deep dives into specific design decisions, alternative approaches you considered, and how you handled challenges or feedback.

📝 Enhancement Note: Interview preparation should focus on demonstrating a proactive, strategic, and user-centric approach, with a strong emphasis on independent problem-solving and delivering measurable business outcomes in an early-stage context.

📌 Application Steps

To apply for this operations-adjacent design position:

• Submit your application through the provided link on the ioet platform.

• Portfolio Customization: Ensure your CV and portfolio clearly highlight your experience in early-stage product design, zero-to-one initiatives, consumer platforms, and AI-driven features. Tailor your portfolio to showcase relevant case studies that demonstrate autonomy and measurable impact.

• CV Optimization: Craft a CV in English that emphasizes your 7+ years (or 10+ preferred) of product design experience, leadership roles, and proficiency in Figma and user research. Use keywords from the job description naturally.

• Interview Preparation: Thoroughly prepare for the interview process by reviewing potential strategy, company, and culture questions. Practice articulating your design process and impact, and prepare insightful questions for the interviewer.

• Company Research: Research ioet's business model and its approach to providing Software Engineering as a Service. Understand the client's focus on AI and serious cycling enthusiasts to better tailor your responses and demonstrate cultural fit.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.