Senior Product Designer

📍 Job Overview

Job Title: Senior Product Designer

Company: Ibotta

Location: Hybrid - Denver, CO, United States

Job Type: FULL_TIME

Category: Product Design / UX

Date Posted: 2026-05-27T00:00:00

Experience Level: 5-10 years

Remote Status: Hybrid (3 days in office)

🚀 Role Summary

• Drive the end-to-end design process for new B2B features and products, from initial concept to successful launch, ensuring alignment with business objectives and user needs.

• Develop and expand the company's design system, creating scalable and consistent user experiences for B2B clients, publishers, and internal users.

• Shape the strategic direction of B2B products by applying human-centered design principles and leveraging user insights to inform design decisions.

• Translate complex business requirements into intuitive and high-quality design solutions, maintaining a rigorous standard of excellence for both B2B and consumer-facing products.

• Collaborate effectively with cross-functional teams, including product managers, engineers, and researchers, to deliver exceptional user experiences and evangelize best practices in design.

📝 Enhancement Note: This role focuses on B2B product design within a performance marketing platform, requiring a strong understanding of business-facing product development and the ability to scale design systems. Candidates will need to demonstrate experience in designing for complex ecosystems, potentially including Salesforce, and a strategic approach to product strategy.

📈 Primary Responsibilities

• Lead the design of new features and products for Ibotta's B2B offering, from ideation and conceptualization through to final launch and iteration.

• Contribute to and expand the existing design system, ensuring its application and evolution to support the unique needs of B2B products and services.

• Actively participate in shaping the product strategy for client-facing, publisher-facing, and internal applications, ensuring a cohesive and impactful user experience.

• Apply design thinking methodologies to solve complex problems, ensuring that B2B product designs meet the same high standards as Ibotta's consumer products.

• Effectively communicate design rationale, user research findings, and strategic recommendations to a diverse group of stakeholders, including senior leadership.

• Foster a culture of constructive feedback within the design team and across product teams, driving continuous improvement in design quality and effectiveness.

• Share design knowledge, best practices, and insights through reviews, demos, and internal presentations to champion the value of user-centered design.

• Help define and promote a collaborative, human-centered design process across the product development lifecycle.

• Produce high-fidelity design assets, including wireframes, interactive prototypes, user flows, and detailed design specifications for engineering implementation.

• Partner with other B2B designers to develop integrated and cohesive solutions that address shared challenges and opportunities across different product lines.

• Demonstrate adaptability and resilience in a fast-paced, ambiguous environment, with proven experience in building and shipping 0-1 products.

• Uphold and embody Ibotta's Core Values: Integrity, Boldness, Ownership, Teamwork, Transparency, and A Good Idea Can Come from Anywhere.

📝 Enhancement Note: The responsibilities highlight a leadership role in B2B product design, emphasizing strategic contribution, design system expansion, and cross-functional collaboration. The expectation to build and ship 0-1 products suggests a need for strong problem-solving skills and comfort with ambiguity within a growth-stage company.

🎓 Skills & Qualifications

Education: Bachelor's degree in UX, Graphic, or Industrial Design; Psychology; HCI; Computer Programming; or a related field is required.

Experience: A minimum of 5 years of experience in a UX design role, with a significant portion dedicated to designing and shipping quality B2B products.

Required Skills:

• 5+ years of progressive experience in User Experience (UX) design.

• Proven track record of designing, building, and successfully shipping high-quality B2B products.

• Exceptional design skills, demonstrable through a comprehensive portfolio showcasing a range of projects and problem-solving approaches.

• Strong understanding of systems thinking, including the ability to utilize and contribute to Design Systems and adopt a platform-first design approach.

• Excellent communication and presentation skills, with the ability to clearly articulate well-researched design decisions and influence stakeholders.

• Demonstrated ability to manage and prioritize multiple projects effectively in a fast-paced and often ambiguous work environment.

Preferred Skills:

• Direct experience designing within Salesforce ecosystems or similar enterprise-level platforms.

• Experience in the performance marketing or e-commerce industry.

• Familiarity with user research methodologies and the ability to translate research insights into actionable design improvements.

• Experience mentoring junior designers and fostering a collaborative design culture.

• Understanding of Agile development methodologies and experience working within cross-functional Agile teams.

📝 Enhancement Note: The requirements emphasize practical experience in B2B product design and the ability to work with design systems. The preference for Salesforce ecosystem experience and performance marketing industry knowledge suggests a need for domain-specific understanding. A strong portfolio is paramount for demonstrating these skills.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• A comprehensive portfolio showcasing a minimum of 5 years of UX design work, with a strong emphasis on B2B product design case studies.

• Detailed case studies that illustrate your process from problem identification through to solution implementation and impact.

• Examples demonstrating your ability to design, build, and ship 0-1 products, highlighting your approach to navigating ambiguity.

• Evidence of systems thinking, including contributions to or utilization of Design Systems and a platform-first approach.

Process Documentation:

• Case studies should clearly document the user-centered design process followed, including research, ideation, prototyping, testing, and iteration stages.

• Demonstrate how you translated user insights and business requirements into effective design solutions for B2B clients, publishers, or internal users.

• Showcase your ability to work with and contribute to design systems, ensuring consistency and scalability across multiple product touchpoints.

• Include examples of how you have effectively communicated design rationale and secured buy-in from stakeholders, including senior leadership.

📝 Enhancement Note: The portfolio requirements are critical for this role. Candidates must present robust case studies that highlight their B2B design experience, systems thinking, and ability to drive product development from concept to launch. Demonstrating impact and clear communication of process are key evaluation criteria.

💵 Compensation & Benefits

Salary Range: $123,000 - $143,000 per year.

Benefits:

• Comprehensive Medical Insurance

• Dental Insurance

• Vision Insurance

• Employee Stock Purchase Program (ESPP)

• 401k with company match

• Flexible Time Off (PTO)

• Relocation bonus for candidates moving to Denver

• Paid parking at the Denver office

• Regular office perks including Bagel Thursdays, snacks, and occasional meals

Working Hours: The standard working hours are approximately 40 hours per week. The hybrid work arrangement requires 3 days per week in the Denver office.

📝 Enhancement Note: The salary range is competitive for a Senior Product Designer role in Denver, CO, with equity inclusion as part of the overall compensation. The benefits package is robust, with specific perks geared towards the Denver office environment and support for relocation.

🎯 Team & Company Context

🏢 Company Culture

Industry: Performance Marketing Platform / E-commerce Technology. Ibotta operates at the intersection of retail, technology, and consumer behavior, leveraging data to drive sales for brands and savings for shoppers.

Company Size: Ibotta is a publicly traded company (NYSE: IBTA) with a significant employee base, indicating a structured yet dynamic environment with opportunities for growth and impact.

Founded: Founded in 2012, Ibotta has a history of innovation, culminating in a successful IPO, suggesting a company with established processes but also a drive for continued expansion and technological advancement.

Team Structure:

• The UX team, including designers, writers, and researchers, operates cross-functionally, embedding within product teams to influence the entire product development lifecycle.

• The Senior Product Designer will collaborate closely with other B2B designers, product managers, engineers, and researchers.

Methodology:

• A human-centered design process is central to the UX team's approach, ensuring that user needs and business objectives are balanced.

• Design strategy is informed by user insights and data, with a focus on making every purchase rewarding for consumers and effective for brands.

• The company embraces a culture where "A Good Idea Can Come from Anywhere," fostering an environment of open communication and innovation.

Company Website: https://www.ibotta.com/ and for tech insights: https://medium.com/building-ibotta

📝 Enhancement Note: Ibotta's culture emphasizes innovation, collaboration, and a data-driven approach within the performance marketing space. The core values provide a strong framework for understanding team dynamics and decision-making processes, particularly relevant for how design integrates into the broader business strategy.

📈 Career & Growth Analysis

Operations Career Level: This role is classified as a Senior Product Designer, indicating a mid-to-senior level position with significant autonomy and responsibility for key product initiatives. It requires not just execution but also strategic input and leadership within the design domain.

Reporting Structure: The Senior Product Designer will likely report to a Design Lead or Director of Product Design, working within a broader UX team that collaborates closely with Product Management and Engineering leadership.

Operations Impact: The Senior Product Designer will directly influence the success of Ibotta's B2B product offering by creating intuitive, efficient, and valuable experiences for clients and publishers. This impact translates to increased adoption, client satisfaction, and ultimately, revenue growth for the company through effective performance marketing solutions.

Growth Opportunities:

• Skill Specialization: Deepen expertise in B2B product design, design systems, and potentially specific areas like platform design or enterprise UX.

• Leadership Development: Opportunities to mentor junior designers, lead design initiatives, and contribute to the strategic direction of the UX team and product roadmap.

• Strategic Influence: Grow from executing design to shaping product strategy, influencing business outcomes through user-centered design leadership.

• Industry Exposure: Gain experience in the rapidly evolving performance marketing and e-commerce technology sectors.

📝 Enhancement Note: This role offers a clear path for career advancement within Ibotta's growing B2B product suite. The emphasis on leadership and strategic input provides significant opportunities for professional growth beyond individual design contributions.

🌐 Work Environment

Office Type: The position is hybrid, requiring 3 days per week in the Denver office, fostering a blend of focused individual work and collaborative team interaction.

Office Location(s): Denver, Colorado. The company provides perks such as paid parking, reinforcing the convenience for those commuting to the office.

Workspace Context:

• The Denver office environment is designed to support collaboration, with dedicated spaces for team interaction and brainstorming.

• Access to necessary design tools and technology will be provided to facilitate efficient workflow and high-quality output.

• The hybrid model allows for flexibility, enabling designers to choose their work location for different types of tasks, while ensuring regular in-person connection with colleagues.

Work Schedule: The standard work week is approximately 40 hours. The hybrid schedule (3 days in office) allows for flexibility in managing personal and professional commitments while ensuring consistent team presence.

📝 Enhancement Note: The hybrid model in Denver is designed to balance focused individual work with essential in-person collaboration, supported by office perks and a structured work week. This environment is conducive to iterative design processes and team synergy.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: A review of your resume and portfolio to assess experience, skills, and cultural fit.

• Hiring Manager Interview: Discussion focused on your background, experience in B2B design, and understanding of Ibotta's mission.

• Portfolio Presentation & Design Challenge: A session where you'll present your portfolio, likely focusing on B2B case studies, and may be asked to complete a design exercise or discuss a hypothetical design problem. This assesses your design process, problem-solving skills, and ability to articulate design rationale.

• Cross-Functional Interviews: Meetings with Product Managers, Engineers, and potentially other designers to evaluate collaboration style, technical understanding, and ability to integrate into the team dynamics.

• Final Leadership Interview: A discussion with senior leadership to assess strategic thinking, cultural alignment, and overall fit with Ibotta's values and long-term vision.

Portfolio Review Tips:

• Curate for B2B: Select 2-3 strong B2B product design case studies that showcase your end-to-end process, problem-solving abilities, and impact.

• Highlight Systems Thinking: Clearly demonstrate your experience with design systems, platform-first design, and how you ensure consistency and scalability.

• Showcase Ambiguity Navigation: Include projects where you had to define the problem, build from scratch (0-1 products), and navigate uncertainty.

• Quantify Impact: Whenever possible, include metrics and data to demonstrate the success and ROI of your design solutions.

• Articulate Your Process: Be prepared to walk through your design decisions, the rationale behind them, and how you incorporated user feedback and stakeholder input.

Challenge Preparation:

• Familiarize yourself with Ibotta's B2B offerings and the performance marketing landscape.

• Be ready to discuss how you would approach designing for clients, publishers, or internal users, considering their specific needs and workflows.

• Practice articulating your design process clearly and concisely, focusing on problem-solving and strategic thinking.

• Prepare questions that demonstrate your engagement with the role, the team, and Ibotta's mission.

📝 Enhancement Note: The interview process emphasizes a thorough evaluation of design skills, B2B experience, systems thinking, and cultural fit. A well-curated portfolio and preparedness for a design challenge/presentation are crucial for success.

🛠 Tools & Technology Stack

Primary Tools:

• Design & Prototyping Software: Proficiency in industry-standard tools such as Figma, Sketch, Adobe XD, or similar, for creating wireframes, high-fidelity mockups, and interactive prototypes.

• Design System Management: Experience with tools and methodologies for building, maintaining, and scaling design systems (e.g., Storybook, Zeroheight, or internal documentation platforms).

• Collaboration Platforms: Familiarity with tools like Jira, Confluence, Asana, or Trello for project management, task tracking, and cross-functional communication.

Analytics & Reporting:

• While not a primary design tool, an understanding of how to interpret data from analytics platforms (e.g., Google Analytics, Amplitude, Mixpanel) to inform design decisions and measure impact.

CRM & Automation:

• Familiarity with CRM systems (e.g., Salesforce) is a plus, especially concerning how design interfaces with these platforms for B2B clients.

• Understanding of workflow automation principles can be beneficial for designing efficient B2B user journeys.

📝 Enhancement Note: The role requires strong proficiency in standard UX design and prototyping tools. Experience with design systems is a must, and familiarity with collaboration platforms and data analytics tools will enhance effectiveness. Knowledge of CRM ecosystems like Salesforce is highly advantageous for this B2B-focused role.

👥 Team Culture & Values

Operations Values:

• Integrity: Upholding ethical standards in design and business practices, ensuring trust with users and clients.

• Boldness: Encouraging innovative ideas and taking calculated risks to push product boundaries and create impactful solutions.

• Ownership: Taking responsibility for design outcomes, from conception through to implementation and iteration, driving projects to successful completion.

• Teamwork: Collaborating effectively with cross-functional partners, fostering a supportive and inclusive environment where collective success is prioritized.

• Transparency: Open communication regarding design decisions, process, and outcomes, ensuring alignment and shared understanding across teams.

• A Good Idea Can Come from Anywhere: Valuing diverse perspectives and encouraging contributions from all team members, regardless of role or seniority.

Collaboration Style:

• Cross-functional Integration: Actively partnering with Product Management, Engineering, Research, and Marketing to ensure cohesive product development and a unified user experience.

• Human-Centered Approach: Consistently advocating for the user, ensuring their needs and pain points are understood and addressed throughout the design process.

• Iterative Design: Embracing feedback loops and iterative development to refine designs and continuously improve product quality and user satisfaction.

• Knowledge Sharing: Proactively sharing insights, best practices, and learnings within the design team and broader organization to elevate collective expertise.

📝 Enhancement Note: Ibotta's core values are deeply integrated into its operational culture, emphasizing collaboration, innovation, and user-centricity. These values guide how designers are expected to work, interact, and contribute to the company's success, particularly in the B2B product space.

⚡ Challenges & Growth Opportunities

Challenges:

• Scaling Design Systems for B2B: Expanding an existing design system to accommodate the unique and potentially more complex needs of B2B products while maintaining consistency.

• Balancing B2B and Consumer UX Standards: Ensuring that B2B products receive the same level of design rigor and user-centricity as Ibotta's well-established consumer-facing products.

• Navigating Ambiguity in 0-1 Product Development: Operating effectively in a fast-paced environment where requirements may be evolving, requiring strong problem-solving and adaptability.

• Stakeholder Management: Effectively communicating and gaining buy-in for design strategies from diverse stakeholders, including senior leadership and external clients.

Learning & Development Opportunities:

• Advanced B2B UX Design: Deepening expertise in designing for enterprise clients, understanding complex workflows, and integrating with business systems.

• Design Leadership: Opportunities to mentor junior designers, lead design initiatives, and contribute to strategic product planning.

• Industry Trends: Staying abreast of advancements in performance marketing technology, UX best practices, and design system evolution.

• Cross-Functional Acumen: Enhancing understanding of product management, engineering processes, and business strategy to drive more impactful design solutions.

📝 Enhancement Note: The challenges presented are typical for a senior role in a growing tech company, offering significant opportunities for professional development. The focus on B2B scalability and strategic influence provides a strong foundation for career advancement.

💡 Interview Preparation

Strategy Questions:

• "Describe your process for designing a new B2B feature from initial concept to launch. How do you ensure it aligns with both user needs and business objectives?" (Preparation: Prepare a case study walkthrough highlighting your strategic approach, user research integration, and iterative design process.)

• "How would you approach expanding or contributing to an existing design system for a new B2B product line? What are the key considerations?" (Preparation: Discuss principles of design system scalability, componentization, and governance, referencing your portfolio examples.)

Company & Culture Questions:

• "How do Ibotta's core values (Integrity, Boldness, Ownership, Teamwork, Transparency, A Good Idea Can Come from Anywhere) resonate with your design philosophy and work style?" (Preparation: Reflect on how these values align with your past experiences and how you can contribute to a positive team culture.)

• "Describe your experience working in a hybrid environment and collaborating with remote and in-office team members." (Preparation: Highlight your communication strategies, use of collaboration tools, and ability to maintain productivity and connection regardless of location.)

Portfolio Presentation Strategy:

• Focus on B2B Impact: Select 2-3 of your strongest B2B case studies that demonstrate your ability to solve complex business problems with elegant design solutions.

• Structure Your Narrative: For each case study, clearly articulate the problem, your role, the process you followed, key decisions made, and the measurable outcomes or impact.

• Showcase Systems Thinking: Highlight instances where you utilized or contributed to design systems, demonstrating your understanding of scalability and consistency.

• Be Prepared for Deep Dives: Anticipate detailed questions about your design choices, rationale, and the trade-offs you made.

• Engage and Ask Questions: Use the presentation as a dialogue to understand the team's challenges and demonstrate your strategic thinking.

📝 Enhancement Note: Interview preparation should center on demonstrating B2B design expertise, systems thinking, and a strong understanding of product strategy. Be ready to articulate your process and impact through portfolio case studies and strategic responses.

📌 Application Steps

To apply for this Senior Product Designer position:

• Submit your application through the provided Workday portal link.

• Optimize Your Resume: Tailor your resume to highlight your 5+ years of UX design experience, specifically emphasizing B2B product design, design system contributions, and successful product launches. Quantify achievements where possible.

• Curate Your Portfolio: Prepare a digital portfolio that prominently features 2-3 detailed B2B case studies. Ensure these case studies showcase your end-to-end design process, systems thinking, and ability to navigate ambiguity.

• Research Ibotta: Familiarize yourself with Ibotta's B2B offerings, performance marketing platform, and core values. Understand their market position and how design contributes to their business success.

• Practice Your Presentation: Rehearse presenting your portfolio case studies, focusing on clear articulation of your process, rationale, and impact. Be prepared to discuss your experience with collaboration in a hybrid environment and your approach to design challenges.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.