Senior Product Designer

📍 Job Overview

Job Title: Senior Product Designer

Company: Helfy

Location: Herzliya, Tel Aviv District, Israel

Job Type: Full-time

Category: Product Design / UX/UI Design

Date Posted: 2026-08-09T08:24:50

Experience Level: Mid-Senior (5-10 years)

Remote Status: On-site

🚀 Role Summary

• Drive user-centered design strategies for Helfy's digital telehealth platform, focusing on web and mobile applications.

• Translate complex user needs and business objectives into intuitive, scalable, and visually engaging product experiences.

• Champion design thinking and lean UX methodologies throughout the product development lifecycle.

• Collaborate effectively with cross-functional teams to ensure seamless design implementation and data-driven iteration.

• Contribute to the evolution of Helfy's design system and ensure adherence to accessibility standards.

📝 Enhancement Note: This role requires a B2C product design background, with a strong emphasis on designing for high-volume digital platforms in a fast-paced environment. The integration of AI development tools like Claude Code and product analytics tools like Mixpanel are key differentiators for this position.

📈 Primary Responsibilities

• Conduct comprehensive user research, including interviews, surveys, and usability testing, to identify user pain points and opportunities for improvement.

• Develop detailed user personas, journey maps, and information architecture to guide design decisions.

• Create wireframes, user flows, and interactive prototypes to effectively communicate design concepts and gather early feedback.

• Design high-fidelity user interfaces for responsive web and mobile applications, ensuring a consistent and engaging user experience.

• Develop and maintain a robust design system, including style guides, component libraries, and documentation, to ensure brand consistency and design scalability.

• Collaborate closely with Product Managers to define product requirements and translate them into effective design solutions.

• Partner with Software Engineers to ensure accurate and high-quality implementation of designs, providing clear specifications and assets.

• Analyze product performance data using tools like Mixpanel to identify areas for design optimization and user experience enhancement.

• Participate actively in Agile ceremonies, including sprint planning, daily stand-ups, and retrospectives, contributing to iterative product development.

• Advocate for accessibility best practices (e.g., WCAG) throughout the design and development process.

📝 Enhancement Note: The responsibility to "turn designs into functional code using tools such as Claude Code" implies a need for the designer to not only conceptualize but also to actively participate in the early stages of code generation, bridging the gap between design and development with AI assistance.

🎓 Skills & Qualifications

Education: Bachelor's degree in Design, Human-Computer Interaction, Computer Science, or a related field, or equivalent practical experience.

Experience:

• Minimum of 5 years of professional experience as a Product Designer, with a significant portion spent in fast-paced tech or startup environments.

• Proven track record of designing successful B2C digital products, preferably for high-volume platforms. Required Skills:

• Extensive experience with user research methodologies, including qualitative and quantitative data analysis.

• Advanced proficiency in design and prototyping tools such as Figma and FigJam.

• Demonstrated ability to create detailed user flows, wireframes, and high-fidelity mockups.

• Hands-on experience with product analytics platforms like Mixpanel for data-driven design decisions.

• Familiarity with translating designs into functional code using AI development tools, specifically Claude Code.

• Strong understanding of design thinking, user-centered design (UCD), and lean UX principles.

• Experience in developing and maintaining design systems and component libraries.

• Knowledge of responsive and mobile-first design principles for seamless cross-platform experiences.

• Familiarity with Agile development methodologies and participation in Agile ceremonies.

• Excellent communication, presentation, and stakeholder management skills. Preferred Skills:

• Basic knowledge of front-end development languages (HTML, CSS, JavaScript).

• Experience working within healthcare, fintech, or other regulated industries.

• Understanding and application of accessibility standards such as WCAG.

• Experience with collaborative design tools beyond Figma (e.g., Miro, Mural).

📝 Enhancement Note: The requirement for "5+ years of experience" and the emphasis on B2C, high-volume platforms, and specific tools like Mixpanel and Claude Code suggest a need for a designer who can quickly onboard and contribute to complex product challenges with minimal supervision, indicating a mid-to-senior level expectation.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• Showcase a minimum of 3-5 significant product design projects, demonstrating end-to-end ownership from concept to launch.

• Projects should highlight user-centered design processes, including user research, problem definition, ideation, prototyping, and iteration.

• Include case studies that detail the problem statement, design process, your specific contributions, and measurable outcomes or impact.

• Demonstrate experience with designing for both web and mobile platforms, ideally showcasing responsive design solutions.

• Present examples of complex user flows, system designs, or dashboard interfaces relevant to a B2C digital platform.

• Evidence of working with or contributing to design systems and component libraries. Process Documentation:

• Clearly articulate your approach to UX research, including methodologies used and how insights were synthesized to inform design decisions.

• Detail your wireframing and prototyping process, showing the evolution of designs from low-fidelity to high-fidelity.

• Explain your collaboration process with product managers and engineers, including how feedback was incorporated.

• Demonstrate how you used product analytics (e.g., Mixpanel) to validate design decisions and drive product improvements.

• If applicable, showcase how you've used AI-assisted coding tools (like Claude Code) to bridge design and development.

📝 Enhancement Note: The emphasis on "measurable business outcomes" and the explicit mention of "Mixpanel" and "Claude Code" within the requirements strongly suggests that portfolio case studies should quantify impact and, where possible, illustrate the efficiency or effectiveness gained through AI-assisted design-to-code translation.

💵 Compensation & Benefits

Salary Range: The estimated salary range for a Senior Product Designer in Herzliya, Israel, with 5-10 years of experience, typically falls between ₪350,000 to ₪550,000 annually, depending on experience, specific skills, and the company's compensation structure.

Benefits:

• Comprehensive health insurance coverage, including medical, dental, and vision.

• Generous paid time off (PTO) policy, including vacation days, sick leave, and public holidays.

• Opportunities for professional development, including training, workshops, and conference attendance.

• Stock options or equity participation in a fast-growing startup.

• Flexible working arrangements where applicable, balancing on-site collaboration with personal needs.

• Access to cutting-edge design and development tools.

• Employee assistance programs and wellness initiatives.

• Potential for performance-based bonuses and salary reviews.

Working Hours: The standard working hours are approximately 40 hours per week, with flexibility offered to accommodate project deadlines and team collaboration needs within the Israeli work week.

📝 Enhancement Note: Salary estimates are based on industry benchmarks for senior-level design roles in Israel, considering the tech sector and the specific location of Herzliya. Compensation packages in startups often include equity, which can significantly increase total compensation. The provided range is a general guideline and actual compensation will vary.

🎯 Team & Company Context

🏢 Company Culture

Industry: Digital Health / Telehealth. Helfy operates within a rapidly evolving and regulated sector, requiring a strong focus on patient privacy, data security, and regulatory compliance. The company's mission is to provide affordable, accessible, and personalized medical treatments, positioning it as a socially impactful organization.

Company Size: Helfy is described as a "fast-growing company," indicating a dynamic startup environment likely ranging from 50-200 employees. This size typically fosters a collaborative atmosphere with direct impact opportunities for each team member.

Founded: While the founding date isn't explicitly stated, Helfy's description as "fast-growing" suggests it is an established startup that has moved beyond its initial seed stage and is experiencing significant scaling.

Team Structure:

• The Product Design team is likely integrated within a larger Product or Engineering department.

• The Senior Product Designer will likely report to a Head of Product, Design Lead, or a senior product manager.

• Close collaboration is expected with Product Managers, Software Engineers (front-end and back-end), QA testers, and potentially marketing and customer support teams. Methodology:

• Data-Driven Decision Making: Emphasis on using product analytics (Mixpanel) and user feedback to inform design and product strategy.

• Agile Development: Iterative product development cycles, with regular feedback loops and adaptability to change.

• User-Centricity: A core philosophy of designing solutions that meet real user needs and solve tangible problems.

• Humanistic Approach: A company value that permeates product development, aiming for empathy and a positive impact on patients' lives.

Company Website: https://helfy.co/

📝 Enhancement Note: As a "fast-growing" company in the telehealth space, Helfy likely operates with a sense of urgency and innovation. The culture will probably balance a mission-driven purpose with the practical demands of scaling a B2C digital product in a regulated industry.

📈 Career & Growth Analysis

Operations Career Level: This role is classified as Senior Product Designer, indicating a level of expertise and autonomy. A Senior Designer is expected to lead design initiatives, mentor junior designers, and significantly influence product strategy. They are responsible for tackling complex design challenges independently and contributing to the team's overall design maturity.

Reporting Structure: The Senior Product Designer will likely report to a Design Lead, Head of Product, or a senior product management role. They will work closely with a dedicated team of product managers and engineers, contributing to product roadmaps and feature development.

Operations Impact: The Senior Product Designer's impact is critical to Helfy's success. By creating intuitive and effective user experiences on the telehealth platform, they directly influence user adoption, engagement, retention, and conversion rates. Their work will contribute to patient satisfaction, operational efficiency of the platform, and ultimately, the company's revenue growth and market position.

Growth Opportunities:

• Leadership Development: Opportunity to mentor junior designers, lead design sprints, and potentially grow into a Design Lead or Manager role as the team expands.

• Skill Specialization: Deepen expertise in specific areas such as AI-assisted design tools, advanced product analytics, accessibility, or user research methodologies.

• Strategic Influence: Play a key role in defining the future direction of Helfy's product design and user experience strategy.

• Industry Expertise: Gain valuable experience in the high-growth and impactful telehealth sector, which is increasingly important in the digital health landscape.

📝 Enhancement Note: The "Senior" title and the explicit mention of AI tools suggest an expectation for proactive contribution to design processes and potentially shaping how these new technologies are integrated into Helfy's workflow. Growth opportunities will likely be tied to the company's scaling trajectory.

🌐 Work Environment

Office Type: The role is designated as "On-site," indicating a physical office presence in Herzliya, Israel. This suggests a collaborative environment where in-person interaction and teamwork are prioritized.

Office Location(s): Herzliya, Tel Aviv District, Israel. This location is a hub for technology companies in Israel, offering a vibrant ecosystem and access to talent.

Workspace Context:

• Collaborative Atmosphere: Expect an environment that encourages open communication, brainstorming sessions, and cross-functional team interaction. In-person design critiques and workshops will likely be common.

• Technology-Rich: Access to modern design software (Figma, FigJam), collaboration tools, and potentially high-performance workstations. The company's emphasis on AI tools suggests a forward-thinking approach to technology adoption.

• Team Integration: Opportunities to work closely with product managers, engineers, and QA within shared physical or virtual spaces, fostering a cohesive product development culture.

Work Schedule: The standard work week is approximately 40 hours. While on-site, there may be flexibility around daily start/end times, with a focus on delivering results and collaborating effectively during core team hours.

📝 Enhancement Note: An on-site environment in a tech hub like Herzliya suggests a dynamic workspace culture. The emphasis on collaboration and the need for designers to work closely with developers and product managers mean that the physical office setup likely supports these interactions, perhaps with open-plan areas, meeting rooms, and dedicated project spaces.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: A brief call with a recruiter or hiring manager to assess basic qualifications, experience, and cultural fit.

• Portfolio Presentation: A dedicated session where candidates present their portfolio, discussing key projects, design process, and problem-solving approaches. Expect questions about user research, design decisions, and project outcomes.

• Technical/Design Assessment: This may involve a design challenge (e.g., a take-home assignment or a live design exercise) focused on a specific problem relevant to Helfy's platform, or in-depth discussions about design systems, AI tools, and analytics.

• Cross-functional Interviews: Meetings with Product Managers and Engineers to evaluate collaboration skills, technical understanding, and ability to work within an Agile framework.

• Final Interview: A discussion with senior leadership (e.g., Head of Product, CTO) to assess strategic thinking, leadership potential, and overall alignment with Helfy's mission and values.

Portfolio Review Tips:

• Structure is Key: Organize your portfolio logically, with clear case studies for each project. For each case study, define the problem, your role and responsibilities, your process (research, ideation, design, testing), key decisions, and outcomes.

• Quantify Impact: Use data (e.g., from Mixpanel) to demonstrate the impact of your designs on key metrics like user engagement, conversion rates, or task completion times.

• Highlight B2C & Platform Experience: Showcase projects that specifically demonstrate your ability to design for a B2C audience and complex digital platforms.

• Showcase Tool Proficiency: Explicitly mention and, where possible, demonstrate your experience with Figma, FigJam, Mixpanel, and Claude Code. If you can show how you've used AI tools to streamline design-to-code, do so.

• Tell a Story: Be prepared to walk through your process verbally, explaining your rationale and decision-making at each step. Focus on your problem-solving approach.

Challenge Preparation:

• Understand Helfy's Product: Thoroughly research Helfy's telehealth platform, its target audience, and its competitive landscape.

• Focus on User Needs: For any design challenge, start by defining the user problem and target audience.

• Demonstrate Process: Show your thought process, even if you don't reach a perfect final solution. Document your assumptions, research, and iterations.

• AI Integration: If the challenge allows, consider how AI tools like Claude Code could be leveraged to accelerate the design or development process.

• Accessibility & Responsiveness: Keep accessibility standards and responsive design principles in mind throughout any design exercise.

📝 Enhancement Note: The interview process is likely robust, given the "Senior" title. Candidates should prepare to not only showcase their design skills but also their strategic thinking, data literacy (Mixpanel), and forward-thinking approach to design tools (Claude Code).

🛠 Tools & Technology Stack

Primary Tools:

• Figma: Core tool for UI design, wireframing, and prototyping. Expect advanced usage for complex interfaces and design system components.

• FigJam: For collaborative brainstorming, user flow mapping, and ideation sessions.

• Claude Code: A key tool for translating designs into functional code, indicating an expectation for designers to be hands-on in bridging the design-to-development gap.

Analytics & Reporting:

• Mixpanel: Essential for product analytics, user behavior tracking, and data-driven design iteration. Proficiency in analyzing events, funnels, and user segmentation is crucial.

CRM & Automation:

• While not explicitly mentioned for the designer role, understanding how design impacts user journeys within a CRM or marketing automation context can be beneficial. Other Potential Tools:

• User Research Platforms: Tools like UserTesting.com, Lookback, or Maze for usability testing and remote research.

• Project Management Tools: Jira, Asana, or Trello for Agile workflow management.

• Collaboration Tools: Slack, Microsoft Teams for team communication.

• Version Control: Git (basic understanding might be beneficial for code-related aspects).

📝 Enhancement Note: The explicit mention of Figma, Mixpanel, and Claude Code highlights the core technology stack Helfy relies on for its design and product development processes. A candidate's proficiency and experience with these specific tools will be a significant factor.

👥 Team Culture & Values

Operations Values:

• Purpose-Driven: A commitment to improving healthcare access and patient well-being through technology. Operations professionals are expected to align with this mission.

• Humanistic & People-Centric: Emphasizing empathy, respect, and a focus on user needs and employee well-being. Designs should reflect this care.

• Data-Informed: Decisions are guided by data and analytics, fostering a culture of continuous improvement and measurable impact.

• Agile & Iterative: Embracing flexibility, rapid prototyping, and continuous learning to adapt to market changes and user feedback.

• Collaborative: A strong emphasis on teamwork, open communication, and shared responsibility across departments.

Collaboration Style:

• Cross-Functional Integration: Designers work closely with Product Managers to define strategy and with Engineers to ensure precise implementation. Regular feedback loops are encouraged.

• Transparent Communication: Open sharing of ideas, challenges, and progress through tools like Slack and within Agile ceremonies.

• Constructive Feedback Culture: A willingness to both give and receive constructive criticism to improve designs and processes.

• Shared Ownership: A belief that the success of the product is a collective effort, encouraging all team members to contribute to problem-solving.

📝 Enhancement Note: Helfy's values suggest a culture that is both mission-oriented and pragmatic, balancing a desire to do good with the operational demands of a scaling tech company. Collaboration is likely highly valued, with an expectation that designers actively engage with other functions.

⚡ Challenges & Growth Opportunities

Challenges:

• Balancing Innovation with Regulation: Designing for a regulated industry like healthcare requires careful consideration of privacy, security, and compliance, which can sometimes constrain design freedom.

• Scaling a B2C Platform: Ensuring the user experience remains intuitive and efficient as the user base and feature set grow rapidly.

• Integrating AI Tools: Effectively leveraging new AI development tools like Claude Code to enhance productivity without compromising design quality or user experience.

• Data Interpretation: Translating complex user behavior data from Mixpanel into actionable design improvements.

• Cross-functional Alignment: Maintaining design consistency and vision across a rapidly growing engineering and product team.

Learning & Development Opportunities:

• Mastering AI-Assisted Design: Becoming proficient in cutting-edge tools like Claude Code and exploring their potential in product design workflows.

• Deep Dive into Product Analytics: Developing advanced skills in using Mixpanel to influence product strategy and measure design impact.

• Telehealth Industry Expertise: Gaining specialized knowledge and experience in the digital health sector, a growing and critical field.

• Design System Evolution: Contributing to and expanding a scalable design system for a high-traffic B2C application.

• Mentorship and Leadership: Opportunities to mentor junior designers and take on leadership roles within the design team as it grows.

📝 Enhancement Note: The challenges presented are typical for a senior role in a scaling tech company, particularly in a regulated industry. The growth opportunities are directly tied to mastering the required tools and contributing to the company's strategic direction.

💡 Interview Preparation

Strategy Questions:

• "Describe a time you used user research to significantly alter the direction of a product feature. What was your process, and what was the outcome?" (Focus on research methodology, synthesis, and impact).

• "How would you approach designing a new feature for Helfy that aims to increase patient engagement with their treatment plans, considering both web and mobile platforms?" (Assess problem-solving, user-centricity, and platform considerations).

• "Walk us through your process of creating and maintaining a design system. What are the key components, and how do you ensure adoption and consistency?" (Demonstrate understanding of design systems, scalability, and collaboration).

• "How do you leverage product analytics tools like Mixpanel to inform your design decisions? Provide an example." (Highlight data literacy and ability to translate data into actionable insights).

• "Describe your experience with AI development tools like Claude Code. How do you see them impacting the design process, and what are their potential limitations?" (Assess familiarity with new technologies and critical thinking about their application). Company & Culture Questions:

• "What interests you specifically about Helfy and our mission in the telehealth space?" (Showcase genuine interest and alignment with company values).

• "How do you approach collaboration with product managers and engineers, especially when there are differing opinions?" (Evaluate communication, negotiation, and teamwork skills).

• "Describe a situation where you had to advocate for user needs or accessibility standards against business pressures. How did you handle it?" (Assess advocacy, communication, and ethical considerations).

• "How do you stay updated with the latest design trends and technologies, particularly in areas like AI and product analytics?" (Gauge continuous learning and proactive professional development). Portfolio Presentation Strategy:

• Narrative Flow: Structure your presentation as a story for each project. Start with the problem, your role, the constraints, your creative process, the solutions you developed, and the measurable results.

• Visual Clarity: Use high-quality visuals (mockups, flows, prototypes) and keep text minimal on slides. Let your verbal explanation fill in the details.

• Highlight Collaboration: Explicitly mention how you worked with PMs, engineers, and other stakeholders.

• Showcase Tool Usage: Point out where Figma, FigJam, Mixpanel data, or Claude Code were instrumental in your process.

• Be Prepared for Questions: Anticipate questions about your design choices, challenges faced, and alternative solutions considered.

Challenge Preparation:

• Define the Problem: Clearly articulate the user problem you are trying to solve.

• User-Centricity: Focus on the end-user and their needs throughout your design process.

• Iterative Design: Show that you can explore multiple solutions and iterate based on feedback or constraints.

• Consider Technical Feasibility: While not expected to code, demonstrate an awareness of technical constraints and possibilities, especially concerning AI tools.

• Concise Communication: Be prepared to present your solution and rationale clearly and concisely within a given timeframe.

📝 Enhancement Note: Interview questions will likely probe into the candidate's ability to handle complexity, leverage data and AI tools, and collaborate effectively in a fast-paced, mission-driven environment. The portfolio and any design challenge are key opportunities to demonstrate these capabilities.

📌 Application Steps

To apply for this Senior Product Designer position:

• Submit your application through the provided Comeet link.

• Curate Your Portfolio: Select 3-5 of your strongest B2C product design projects that best showcase your end-to-end design process, user-centered approach, and impact. Ensure each case study clearly defines the problem, your role, your process (including research, ideation, design, and testing), and measurable outcomes.

• Highlight Key Tools: Within your portfolio and resume, explicitly mention and provide examples of your proficiency with Figma, FigJam, Mixpanel, and Claude Code. If you can demonstrate how you've used AI tools to accelerate design or code generation, make sure it's prominent.

• Tailor Your Resume: Emphasize your experience in tech/startup environments, B2C product design, and any relevant industry experience (healthcare, fintech). Use keywords from the job description, such as "UX Research," "UI Design," "Design Systems," "Responsive Design," and "Agile."

• Prepare Your Presentation: Practice walking through your portfolio projects, focusing on storytelling, clear articulation of your design decisions, and quantifying the impact of your work. Be ready to discuss your approach to user research, collaboration, and problem-solving.

• Research Helfy: Understand Helfy's mission, product, target audience, and recent news. Prepare thoughtful questions about the company, the team, and the challenges ahead for the design function.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.

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