Senior Product Designer

📍 Job Overview

Job Title: Senior Product Designer

Company: Fresha

Location: London, United Kingdom

Job Type: FULL_TIME

Category: Product Design / UX/UI

Date Posted: 2026-06-24

Experience Level: Mid-Senior Level

Remote Status: On-site

🚀 Role Summary

• Drive product innovation by designing and shipping features across Fresha's comprehensive platform, serving the beauty, wellness, and self-care industry.

• Collaborate intimately with Product Management, Engineering, and senior leadership to translate complex user needs and business objectives into elegant, user-centered design solutions.

• Champion high design quality and contribute to the growth of the design team through knowledge sharing, mentorship, and the refinement of design processes.

• Conduct in-depth user research, data analysis, and benchmarking to identify critical use cases and opportunities for product improvement.

• Craft intuitive and beautiful interfaces, from lightweight prototypes to complex designs, simplifying intricate functionalities for both business partners and consumers.

📝 Enhancement Note: While the provided job title is "Senior Product Designer," the core responsibilities and required experience (4-6 years) suggest a role that bridges the gap between a seasoned individual contributor and a potential design lead within specific product areas. The emphasis on "accountability" and contributing to team growth implies a level of ownership and mentorship expected of a senior role. The company's focus on AI-powered solutions and a global marketplace indicates a need for designers who can handle complex, scalable systems.

📈 Primary Responsibilities

• Partner with Product Managers and Engineering teams to conceptualize, design, and deliver user-facing features across the Fresha ecosystem, ensuring a seamless experience for both consumers and businesses.

• Lead user research initiatives, including user interviews, surveys, and usability testing, to gather insights that inform design decisions and product strategy.

• Develop high-fidelity mockups, interactive prototypes, and detailed design specifications to effectively communicate design vision and interaction patterns to cross-functional teams.

• Contribute to and maintain Fresha's design system, ensuring visual consistency, scalability, and efficiency across all product touchpoints.

• Analyze user feedback, usage data, and market trends to identify opportunities for product enhancement and innovation, proactively proposing design solutions.

• Present design concepts, research findings, and rationale clearly and persuasively to stakeholders, including senior leadership, to gain buy-in and align on product direction.

• Actively participate in design critiques and knowledge-sharing sessions, fostering a collaborative and continuously improving design culture within the team.

• Take ownership of design quality for assigned product areas, ensuring that all delivered solutions meet high standards of usability, aesthetics, and functionality.

📝 Enhancement Note: The responsibilities highlight a blend of strategic design thinking and hands-on execution. The emphasis on "shipping features" and "accountability" suggests that this role is not just about ideation but also about seeing designs through to implementation. The mention of "AI-powered OS" and "Fintech solutions" implies the need for designers who can navigate complex technical architectures and user flows within a B2B and B2C SaaS environment.

🎓 Skills & Qualifications

Education: While no specific degree is mandated, a Bachelor's or Master's degree in Design, HCI, Computer Science, or a related field is often preferred for roles requiring a strong understanding of user-centered design principles and technical feasibility.

Experience: 4-6 years of professional experience in product design roles, with a proven track record of designing and shipping successful digital products, preferably within SaaS, marketplace, or fintech environments.

Required Skills:

• Exceptional visual and user interface (UI) design skills, with a strong portfolio showcasing a keen eye for aesthetics, typography, color theory, and layout.

• Deep understanding of user-centered design (UCD) principles and methodologies, with the ability to translate user needs into intuitive and effective design solutions.

• Proficiency in creating high-fidelity mockups and interactive prototypes using industry-standard design tools (e.g., Figma, Sketch, Adobe XD).

• Experience working with and contributing to design systems, ensuring consistency and scalability across product interfaces.

• Strong understanding of user research methodologies, including usability testing, user interviews, and data analysis, to inform design decisions.

• Excellent communication and presentation skills, with the ability to articulate design rationale and vision effectively to diverse stakeholders, including technical and non-technical audiences.

• Proven ability to collaborate effectively with cross-functional teams, including Product Management and Engineering, in an agile development environment.

• Creative problem-solving skills and the ability to distill complex problems into simple, elegant, and actionable design solutions.

• A proactive and self-starting attitude, comfortable working independently and taking ownership of design initiatives. Preferred Skills:

• Experience in the beauty, wellness, or self-care industry, or with similar B2C/B2B marketplace platforms.

• Familiarity with AI-powered products or complex SaaS/Fintech platforms.

• Experience with animation and micro-interactions to enhance user experience.

• Basic understanding of front-end development principles (HTML, CSS, JavaScript) to facilitate better collaboration with engineers.

• Experience conducting competitive analysis and market benchmarking.

📝 Enhancement Note: The quantitative experience requirement (4-6 years) is a clear indicator of a mid-to-senior level role. The emphasis on design systems and the ability to "scale" designs points towards a need for efficiency and maintainability in Fresha's rapidly growing product suite. The preferred skills suggest an advantage for candidates who can quickly adapt to Fresha's specific industry and technological landscape.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• A curated portfolio demonstrating a strong command of visual design, UI patterns, and user-centered design principles across a range of digital products.

• Case studies that clearly articulate the problem statement, your design process, the challenges encountered, and the impact of your solutions, ideally showcasing mobile or web applications.

• Examples of work that highlight your ability to simplify complex user flows and business logic into intuitive interfaces.

• Evidence of your experience with design systems, showing how you've maintained consistency or contributed to their development.

• Prototypes (interactive or detailed walkthroughs) that showcase your interaction design capabilities and attention to detail. Process Documentation:

• Case studies should detail your involvement in user research, including how you gathered insights and translated them into design decisions.

• Demonstrate your approach to iterating on designs based on feedback from stakeholders and user testing.

• Showcase your collaboration process with engineering teams, illustrating how you hand off designs and ensure quality implementation.

• Provide examples of how you've measured the success of your designs, citing metrics where possible (e.g., conversion rates, task completion times, user satisfaction).

📝 Enhancement Note: For a Senior Product Designer role, the portfolio is paramount. It needs to go beyond just showcasing pretty interfaces; it must demonstrate a strategic design process, problem-solving capabilities, and a clear understanding of business impact. The case studies should be narrative-driven, showing how the designer navigated complexity and delivered tangible value.

💵 Compensation & Benefits

Salary Range: Based on industry benchmarks for Senior Product Designers in London with 4-6 years of experience, the estimated salary range is between £60,000 and £85,000 per annum. This range accounts for the competitive nature of the London tech market, the seniority of the role, and Fresha's position as a rapidly growing global company in the tech sector.

Benefits:

• Competitive salary and potential for equity/stock options as Fresha continues its global expansion.

• Comprehensive health insurance package, including medical, dental, and vision coverage.

• Generous paid time off (PTO) policy, including vacation days, sick leave, and public holidays.

• Opportunities for professional development, including training, conferences, and access to learning resources.

• Pension scheme contributions to support long-term financial planning.

• Employee assistance program (EAP) offering confidential support for personal and professional well-being.

• Potential for hybrid work arrangements or flexible working hours, subject to team and business needs, though the role is primarily on-site.

• Regular team social events and a vibrant company culture.

Working Hours: The standard working hours are typically 40 hours per week, Monday to Friday, aligning with typical office-based roles. However, Fresha is a fast-paced environment, and flexibility may be required to meet project deadlines and business needs.

📝 Enhancement Note: Given the "On-site" work arrangement and the London location, a salary range of £60,000-£85,000 is a reasonable estimate for a Senior Product Designer with 4-6 years of experience. This is based on recent salary data for similar roles in London's tech hubs. The inclusion of equity is a common perk for growth-stage tech companies like Fresha.

🎯 Team & Company Context

🏢 Company Culture

Industry: Technology, specifically SaaS (Software as a Service) for the Beauty, Wellness, and Self-Care industry, with strong elements of Fintech and Marketplace platforms. Fresha operates in a dynamic, fast-paced global market.

Company Size: Fresha is a significant player, employing over 1500 individuals globally, with 15 international offices. This indicates a well-established but still rapidly scaling organization, offering opportunities for impact and career growth.

Founded: Founded in 2015, Fresha has experienced rapid growth, positioning itself as a leader in its niche. This relatively young company history suggests an agile, innovative, and ambitious culture.

Team Structure:

• The Product Design team is led by a Head of Product Design and includes seasoned designers from top-tier companies.

• This Senior Product Designer will report directly to the Head of Product Design.

• Collaboration is expected across product, engineering, customer experience, and senior leadership, highlighting a cross-functional and integrated approach.

• The team is described as "stellar" and aims to foster growth through knowledge sharing. Methodology:

• Fresha leverages AI as a core component of its operating system, indicating a data-driven and technologically advanced approach.

• The company operates a dual-sided marketplace model (consumer discovery/booking and business management/Fintech solutions), requiring a deep understanding of user needs on both sides.

• Emphasis is placed on rapid iteration, design quality, and shipping features that deliver tangible value to both partners and consumers.

• User research and data analysis are key to informing product decisions and identifying areas for improvement.

Company Website: https://careers.fresha.com

📝 Enhancement Note: Fresha's industry focus on beauty, wellness, and self-care, combined with its tech stack (AI, SaaS, Fintech, Marketplace), presents a unique design challenge. The company's rapid growth and global presence mean designers must be adaptable and capable of working within a highly competitive and evolving market. The culture appears to value innovation, collaboration, and high-quality execution.

📈 Career & Growth Analysis

Operations Career Level: This role is positioned as a Senior Product Designer, indicating a mid-to-senior level of experience. It requires a strong independent contributor who can take ownership of design challenges, mentor junior designers (implicitly through knowledge sharing), and contribute significantly to product strategy and execution. The role is not explicitly a management position but offers opportunities for leadership within design projects and team culture.

Reporting Structure: The Senior Product Designer reports directly to the Head of Product Design. This provides a clear reporting line and access to senior design leadership, facilitating mentorship and strategic alignment. Collaboration extends to Product Managers, Engineering leads, and senior company leadership (CPO, VP of Product Design), underscoring the importance of cross-functional influence.

Operations Impact: The Senior Product Designer's work directly impacts Fresha's core mission: to be the AI-powered OS for beauty, wellness, and self-care. By designing intuitive and efficient user experiences, the role contributes to:

• Increased user adoption and retention on the consumer marketplace.

• Enhanced operational efficiency and revenue for partner businesses (salons, spas, etc.) through the business software.

• Driving innovation in AI-powered features and Fintech solutions.

• Strengthening Fresha's competitive advantage through superior product design. Growth Opportunities:

• Skill Advancement: Deepen expertise in user-centered design, AI-driven product development, and complex SaaS/Fintech applications. Opportunity to work on diverse product areas and tackle challenging design problems.

• Leadership Potential: Implicit opportunities for design leadership on specific projects, mentorship of junior designers, and contributing to the strategic direction of the design team.

• Industry Exposure: Gain extensive experience in the rapidly growing beauty and wellness tech sector, working with cutting-edge technologies and a global user base.

• Career Progression: Potential to move into Lead Product Designer roles or specialized areas within the design function as Fresha continues to scale.

📝 Enhancement Note: The "Senior" title, coupled with the reporting structure to the Head of Product Design, suggests this role is a key individual contributor with significant influence. The emphasis on "accountability" and "knowledge sharing" points towards a growth path that could involve informal leadership or mentorship, preparing individuals for more formal lead or management roles in the future.

🌐 Work Environment

Office Type: The role is advertised as "On-site," indicating a preference for working from Fresha's London office. This suggests a collaborative, in-person work environment designed to foster team cohesion and efficient communication.

Office Location(s): The office is located at 207-211 Old Street, London, EC1V 9NR, United Kingdom. This is a well-known tech hub area in London, often referred to as "Silicon Roundabout," providing excellent access to public transportation and surrounding amenities.

Workspace Context:

• Collaborative Environment: The on-site nature implies a workspace that encourages spontaneous interactions, brainstorming sessions, and close collaboration with product, engineering, and other design team members.

• Tools and Technology: Designers are expected to be proficient with industry-standard tools like Figma and likely have access to robust design and prototyping software. The company's focus on AI and Fintech suggests a modern tech stack.

• Team Interaction: Being in the office facilitates direct communication and team building with colleagues, crucial for a fast-paced, design-intensive role. It allows for in-person design critiques and workshops.

Work Schedule: The standard work schedule is typically 40 hours per week, Monday through Friday. While the role is on-site, Fresha operates in a dynamic environment, so occasional flexibility may be required to meet project demands and deadlines.

📝 Enhancement Note: The "On-site" requirement is a key differentiator. For a Senior Product Designer, this often translates to a more collaborative and integrated experience with their immediate team and cross-functional partners, which can be beneficial for complex problem-solving and rapid iteration. The Old Street location is a prime spot within London's tech scene.

📄 Application & Portfolio Review Process

Interview Process:

• Stage 1: Video call / in-person with VP of Product Design (30 mins): This initial screening will likely focus on your background, motivations, and alignment with Fresha's culture and design philosophy. Be prepared to discuss your career journey and why you're interested in Fresha and this specific role.

• Stage 2: Case Study online with VP of Design & Design Team member (Mathias Berchoux) (1 hour): This is a critical stage where you'll present a pre-prepared case study from your portfolio. Focus on clearly articulating your problem-solving process, design decisions, and the impact of your work. Be ready to answer in-depth questions about your approach and rationale.

• Stage 3: Final Stage: In-person presentation with VP of Design, Head of Product & CPO (45 mins): This final round involves presenting your case study to a high-level panel. This is an opportunity to demonstrate your strategic thinking, communication skills, and understanding of business objectives. Expect questions that probe your ability to align design with business goals and lead initiatives.

Portfolio Review Tips:

• Curate Strategically: Select 2-3 of your strongest case studies that best represent your skills and experience relevant to this role (SaaS, marketplace, complex systems, user-centered design).

• Tell a Story: Structure your case studies with a clear narrative: problem definition, your role and process, challenges faced, solutions implemented, and measurable outcomes.

• Highlight Impact: Quantify your achievements whenever possible. Use metrics (e.g., conversion rates, user satisfaction scores, efficiency gains) to demonstrate the value you've delivered.

• Showcase Process: Clearly illustrate your design process, from research and ideation to prototyping and collaboration with engineering. Visual aids are highly effective here.

• Be Ready to Discuss: Prepare to talk through every aspect of your portfolio, including design choices, trade-offs, and lessons learned.

Challenge Preparation:

• Understand Fresha's Business: Research Fresha's product suite, target audience (consumers and businesses), and competitive landscape. Understand their mission and values.

• Prepare for Design Questions: Anticipate questions about your design philosophy, how you approach complex problems, your experience with design systems, and how you handle feedback.

• Practice Your Presentation: Rehearse your case study presentation multiple times to ensure clarity, conciseness, and confidence. Time yourself to stay within the allotted slots.

• Think About Fresha's Challenges: Consider potential design challenges Fresha might face (e.g., scaling internationally, integrating new AI features, balancing B2B and B2C needs) and how you might approach them.

📝 Enhancement Note: The multi-stage interview process, culminating in an in-person presentation to senior leadership (VP of Design, Head of Product, CPO), indicates that Fresha places a high value on strategic thinking, communication, and cultural fit, in addition to design skills. The case study presentation is central to evaluating a candidate's ability to articulate their value proposition.

🛠 Tools & Technology Stack

Primary Tools:

• Design & Prototyping: Figma (highly likely, given industry trends and Fresha's likely setup), Sketch, Adobe XD. Proficiency in at least one is essential, with Figma being the most probable primary tool.

• Collaboration & Project Management: Tools like Jira, Asana, Trello, or similar platforms for tracking design tasks and collaborating with engineering.

• Communication: Slack for day-to-day team communication and Microsoft Teams or Google Meet for video conferencing.

Analytics & Reporting:

• User Analytics: Tools such as Google Analytics, Mixpanel, Amplitude, or similar platforms to track user behavior, feature adoption, and conversion rates.

• Feedback & Research: Tools for user feedback collection, such as Hotjar, UserTesting.com, or internal survey tools.

CRM & Automation:

• While not directly a designer's responsibility, awareness of Fresha's CRM (likely a robust system for managing business clients) and marketing automation tools would be beneficial for understanding the broader user journey.

📝 Enhancement Note: Proficiency in Figma is almost a given for modern product design roles, especially in fast-paced tech companies. The mention of "usage and data" in the responsibilities strongly implies the need for designers to be comfortable with analytics tools and data-driven design decisions.

👥 Team Culture & Values

Operations Values:

• User-Centricity: A deep commitment to understanding and solving customer needs, both for consumers and business partners. Design decisions are driven by user insights and empathy.

• Quality and Craftsmanship: A dedication to high design quality, attention to detail, and elegant solutions that reflect well on the Fresha brand.

• Innovation and Growth: Embracing new technologies, especially AI, and a continuous drive to improve the product and the business.

• Collaboration and Knowledge Sharing: Fostering an environment where ideas are shared freely, feedback is constructive, and team members support each other's growth.

• Accountability and Ownership: Taking responsibility for design outcomes and driving initiatives to completion.

Collaboration Style:

• Cross-functional Integration: Designers work closely with product managers, engineers, and other stakeholders from concept to launch, ensuring seamless integration and shared understanding.

• Data-Informed: Design decisions are informed by user research, analytics, and product performance data, creating a feedback loop for continuous improvement.

• Open Communication: Encouraging direct and honest communication, including constructive design critiques, to elevate the quality of the product.

• Agile Methodology: Working within an agile framework means adapting to change, iterating quickly, and prioritizing effectively to deliver value incrementally.

📝 Enhancement Note: Fresha's stated aim to be an "AI-powered OS" and its focus on connecting millions of consumers and businesses suggest a culture that values technological advancement, scalability, and a strong sense of purpose. The emphasis on "shipping features" and "accountability" points to a results-oriented environment.

⚡ Challenges & Growth Opportunities

Challenges:

• Scaling Design: As Fresha grows globally, maintaining design consistency and quality across diverse markets and product features will be a continuous challenge.

• Balancing B2B & B2C Needs: Designing for both consumers booking appointments and businesses managing operations requires a deep understanding of two distinct user sets with potentially conflicting needs.

• Complexity of AI Integration: Effectively designing user experiences for AI-powered features that are intuitive, trustworthy, and genuinely helpful.

• Pace of Innovation: Thriving in a fast-paced environment means adapting quickly to new requirements and iterating rapidly without compromising quality.

Learning & Development Opportunities:

• Specialized Design Skills: Developing expertise in areas like AI interface design, complex workflow optimization, and internationalization/localization of designs.

• Industry Expertise: Gaining deep knowledge of the beauty, wellness, and self-care industry's operational and consumer-facing dynamics.

• Leadership Development: Opportunities to take on lead roles in projects, mentor junior designers, and contribute to design strategy.

• Exposure to Advanced Tech: Working with cutting-edge AI, SaaS, and Fintech technologies within a global marketplace context.

📝 Enhancement Note: The challenges presented are typical for a rapidly scaling tech company operating in a complex, multi-faceted market. These challenges also represent significant growth opportunities for a designer looking to expand their skillset and strategic impact.

💡 Interview Preparation

Strategy Questions:

• "Describe a time you had to simplify a highly complex user problem into an elegant design solution. What was your process, and what was the outcome?" (Focus on your problem-solving methodology, user research, and impact metrics.)

• "How do you approach collaborating with product managers and engineers who have different priorities or perspectives?" (Highlight your communication, negotiation, and alignment skills.)

• "Walk us through a challenging design decision you made. What were the trade-offs, and how did you justify your choice?" (Demonstrate your critical thinking and ability to make reasoned decisions.) Company & Culture Questions:

• "What interests you most about Fresha and our mission to power the beauty, wellness, and self-care industry?" (Showcase your research and genuine enthusiasm for the company's vision.)

• "How do you contribute to a positive and productive design team culture?" (Discuss your experience with knowledge sharing, critiques, and mentorship.)

• "How do you ensure your designs meet business objectives while prioritizing user needs?" (Illustrate your understanding of balancing user experience with business goals.) Portfolio Presentation Strategy:

• Structure your Case Study: Begin with the problem, your role, your process (research, ideation, prototyping, testing), the solution, and the results/impact. Use visuals effectively throughout.

• Quantify Impact: Whenever possible, present metrics that demonstrate the success of your designs (e.g., increased engagement, conversion rates, task completion times).

• Articulate Trade-offs: Be prepared to discuss any design compromises you had to make and why. This shows maturity and strategic thinking.

• Engage your Audience: Treat the presentation as a conversation, inviting questions and actively listening to feedback from the VP of Design, Head of Product, and CPO.

📝 Enhancement Note: The interview process is designed to assess not only design skills but also strategic thinking, communication, and alignment with Fresha's culture. Being prepared to articulate your process, impact, and reasoning is crucial, especially for the case study presentations.

📌 Application Steps

To apply for this Senior Product Designer position at Fresha:

• Submit your application through the provided link on the Fresha careers page.

• Portfolio Customization: Ensure your portfolio prominently features case studies that highlight your experience with complex SaaS products, user-centered design, and your ability to deliver elegant solutions for both B2B and B2C users. Tailor your selection to showcase relevant skills for Fresha's industry.

• Resume Optimization: Craft a resume that clearly articulates your 4-6 years of experience, emphasizing achievements and responsibilities that align with the job description, particularly in UI/UX design, design systems, and cross-functional collaboration.

• Interview Preparation: Thoroughly research Fresha, its products, and its market. Prepare detailed answers for common product design interview questions and practice presenting your chosen case study for the interview stages.

• Company Culture Research: Understand Fresha's values and mission. Be ready to articulate why you are a good cultural fit and how you can contribute to their growth and innovation in the beauty and wellness tech space.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.