Senior Product Designer

📍 Job Overview

Job Title: Senior Product Designer

Company: Freetrade

Location: London, England, United Kingdom

Job Type: FULL_TIME

Category: Product Design / UX/UI

Date Posted: April 30, 2026

Experience Level: 5-10 Years

Remote Status: Hybrid

🚀 Role Summary

• Drive the end-to-end design process for new products and features, from ideation through to implementation, focusing on enhancing customer financial lives.

• Maintain and contribute to a robust Design System across iOS, Android, and responsive Web platforms, ensuring consistency and adherence to Design Principles.

• Foster a highly autonomous and responsible work environment where designers take full ownership of their projects and details.

• Champion a customer-centric approach, ensuring user needs and feedback are central to all design decisions and product development.

• Collaborate seamlessly with cross-functional teams, including Engineering, Product, Research, Compliance, and Business stakeholders, to deliver elegant and practical solutions.

📝 Enhancement Note: This role is positioned within a fast-paced fintech environment, emphasizing the need for a Senior Product Designer to not only execute but also influence product strategy and design culture. The integration of AI tools into the design workflow is a key differentiator, suggesting a forward-thinking approach to design processes and efficiency.

📈 Primary Responsibilities

• Conceive, design, and ship innovative new products and features that delight customers and improve their financial well-being.

• Develop and maintain the Freetrade Design System for iOS, Android, and responsive Web, ensuring alignment with core Design Principles.

• Take full ownership of design projects, managing them from conception to delivery with a high degree of autonomy.

• Lead customer-focused design initiatives, translating user needs and research insights into actionable design solutions.

• Partner closely with Engineering teams to ensure the highest quality implementation of designs, upholding visual fidelity and user experience standards.

• Collaborate with Product Managers, Researchers, Compliance Officers, and Business stakeholders to navigate complex design challenges and arrive at effective solutions.

• Deeply understand and advocate for the customer, aiming to create an exceptional app experience that exceeds expectations in the financial services sector.

• Actively contribute to building and nurturing a strong, customer-centric design culture within the company.

• Proactively identify opportunities for product and design system improvements, striving for best-in-class design standards.

• Leverage emerging AI tools (e.g., Claude, ChatGPT, Lovable) to enhance the design process, including research synthesis, prototyping, and delivery workflows.

• Ensure all design decisions are evidence-based and can be effectively rationalized to stakeholders.

📝 Enhancement Note: The responsibilities highlight a blend of strategic design thinking, hands-on execution, and a strong emphasis on cross-functional collaboration. The expectation to use AI tools suggests a need for adaptability and a proactive approach to adopting new technologies within the design workflow.

🎓 Skills & Qualifications

Education: Bachelor's degree in Design or a related field is desirable.

Experience: 5+ years of dedicated experience in product design, with a proven track record showcased in a comprehensive portfolio.

Required Skills:

• 5+ years of professional product design experience.

• A strong portfolio demonstrating commercial expertise, including contributions to design systems and cross-platform product development.

• Expert-level proficiency in Figma, with advanced knowledge of variables and developer mode for efficient design handover.

• Ability to produce pixel-perfect designs and interactive prototypes to clearly communicate design intent to engineers and stakeholders.

• Deep understanding of current UI/UX trends and technical standards for iOS, Android, and Web platforms.

• Experience utilizing AI tools (e.g., Claude, ChatGPT, Lovable) within a design workflow and a curiosity for their potential applications.

• Proven ability to design end-to-end user experiences using a cohesive design thinking process.

• Demonstrated experience with both qualitative and quantitative user research methods, including planning and facilitating user sessions.

• Strong capability in translating user insights into actionable product improvements.

• Aptitude for both theoretical problem exploration and the visual design of solutions.

• Good understanding of performance metrics and A/B testing methodologies.

• Excellent creativity, empathy, and collaboration skills, with the ability to inspire and motivate team members.

Preferred Skills:

• Previous experience working within the financial services industry.

📝 Enhancement Note: The emphasis on Figma expertise, including variables and developer mode, points to a need for efficient collaboration with engineering. The requirement for AI tool experience signifies a unique aspect of this role, demanding a candidate who is not only skilled in traditional design but also forward-thinking and adaptable to new technologies.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• Showcase a minimum of 5 years of product design experience with clear evidence of commercial impact.

• Include detailed case studies highlighting contributions to design systems and cross-platform product development (iOS, Android, Web).

• Demonstrate expertise in Figma, specifically illustrating how variables and developer mode were utilized for effective design handover.

• Present visually compelling and functional designs and prototypes that reflect a customer-centric approach.

• Provide examples of end-to-end design thinking processes and how user research informed design decisions.

Process Documentation:

• Detail the design thinking process followed for key projects, emphasizing problem exploration and solution design.

• Document the methodology used for maintaining and evolving design systems across multiple platforms.

• Showcase examples of leveraging AI tools within the design workflow, explaining the benefits and outcomes.

• Present evidence of understanding and applying performance metrics and experimentation to validate design choices.

📝 Enhancement Note: The portfolio is critical for this role, serving as the primary evidence of a candidate's practical skills, process, and impact. Specific emphasis on Figma's advanced features and the integration of AI tools suggests these will be key evaluation points.

💵 Compensation & Benefits

Salary Range: £70,000 - £100,000 GBP per annum.

Benefits:

• Competitive salary, carefully benchmarked to market standards.

• Generous holiday allowance: 25 days per year, plus UK public holidays.

• Additional holiday: Your birthday off, plus one extra day for every year of service at Freetrade.

• Enhanced pension scheme: Freetrade matches employee contributions up to 7%.

• Group Life Insurance: Coverage at 5x your annual salary for financial security.

• Comprehensive Private Health Insurance: Includes access to high-quality medical care, mental health support, dental and vision plans, wellness programs, and preventative care for the employee and family.

• Bonus Scheme: Opportunity to share in company growth and individual impact.

• Income Protection Cover: Safeguards your income in the event of illness or injury.

• Enhanced parental leave: Generous time off for new parents.

• Flexibility for personal needs: While office-first, Freetrade offers flexibility for parents and those with care responsibilities, focusing on output.

• Learning & Development: Funding for industry qualifications and professional growth.

• Cycle to Work scheme: A salary sacrifice scheme for purchasing a bike and gear.

• Paid Sick Leave: 10 days of fully paid sick leave per calendar year.

Working Hours: Standard full-time hours, with a hybrid working model (3 days in-office, 2 days from home). Flexibility is offered for those with specific needs.

📝 Enhancement Note: The salary range is competitive for a Senior Product Designer in London. The benefits package is extensive, particularly the private health insurance which covers family and mental health, and the bonus scheme tied to both company and individual performance, indicating a strong focus on employee well-being and shared success. The hybrid model is structured with specific office days for collaboration.

🎯 Team & Company Context

🏢 Company Culture

Industry: Fintech (Investment Platform)

Company Size: Freetrade operates as a growing scale-up, recently becoming part of the IG Group, providing access to significant resources while maintaining operational independence. The exact employee count isn't specified, but its growth trajectory and acquisition suggest a substantial and expanding team.

Founded: Freetrade was founded with the mission to democratize investing, making it accessible and affordable for everyone. Its acquisition by IG Group in 2026 signifies a new phase of accelerated growth and product development.

Team Structure:

• The Design team is integrated within cross-functional product teams, working closely with Product Managers, Engineers, and Data specialists.

• Designers are expected to be hands-on throughout the entire product development lifecycle, from research to implementation.

• The team structure supports autonomy and ownership, encouraging designers to lead their projects.

Methodology:

• Data-driven decision-making is a core principle, with designers expected to use evidence and performance metrics to rationalize their choices.

• Design thinking is the foundational approach to problem-solving, ensuring a human-centered perspective.

• Continuous improvement of product and design systems is encouraged, with a proactive approach to identifying and implementing enhancements.

• Exploration and integration of emerging technologies, such as AI tools, are integral to enhancing the design process and product delivery.

Company Website: https://freetrade.io/

📝 Enhancement Note: Freetrade's mission to simplify investing, combined with its recent acquisition by IG Group, positions it as an exciting player in the fintech space. The culture emphasizes autonomy, customer focus, and data-driven design, with a forward-looking embrace of AI.

📈 Career & Growth Analysis

Operations Career Level: This role is for a Senior Product Designer, indicating a mid-to-senior level position. It requires significant experience (5+ years) and the ability to work autonomously, take full ownership, and contribute to design systems and strategy. Senior designers are expected to mentor others implicitly through their work and approach.

Reporting Structure: The Senior Product Designer will work within cross-functional product teams, likely reporting to a Head of Design or Design Lead, and collaborating closely with Product Managers and Engineering Leads.

Operations Impact: The Senior Product Designer will have a direct and significant impact on the user experience of Freetrade's investment platform. By designing intuitive, elegant, and customer-centric features, they will influence user acquisition, retention, and overall customer satisfaction, contributing directly to the company's mission and business growth. Their work will shape how millions of customers invest and manage their wealth.

Growth Opportunities:

• Skill Advancement: Opportunities to deepen expertise in cross-platform design, advanced Figma techniques, and AI-driven design tools. Involvement in developing and scaling a mature Design System.

• Leadership Potential: As a senior member, there will be opportunities to mentor junior designers, lead design initiatives, and potentially move into a Lead Product Designer or Design Manager role as the team expands.

• Strategic Influence: The role offers significant influence on product strategy and the direction of the Freetrade platform, especially with the integration of new features like mutual funds and bonds.

• Industry Exposure: Working in a rapidly growing fintech company, especially post-acquisition by a larger entity like IG Group, provides invaluable experience in a dynamic market.

📝 Enhancement Note: This role offers substantial growth potential, moving beyond execution to strategic contribution and potential leadership. The emphasis on AI and evolving product lines suggests continuous learning and adaptation will be key to career progression.

🌐 Work Environment

Office Type: Freetrade operates a hybrid working model, with a blend of in-office collaboration and remote work. The company emphasizes that its beautiful offices are designed to bring people together for effective collaboration.

Office Location(s): Central London, England, United Kingdom, and Budapest. This Senior Product Designer role is based in London.

Workspace Context:

• Collaborative Environment: Office days (Monday, Tuesday, Thursday) are structured to facilitate in-person collaboration, idea sharing, and team building.

• Tools & Technology: Designers will have access to industry-standard tools, with a strong emphasis on Figma. The company is also exploring and encouraging the use of emerging AI tools to enhance productivity and creativity.

• Team Interaction: The hybrid model is designed to balance focused individual work (Wednesday, Friday at home) with essential team interaction and cross-functional alignment in the office.

Work Schedule: The standard work week involves 3 days in the London office and 2 days working from home. While this is the established hybrid model, Freetrade emphasizes flexibility for those with personal circumstances (e.g., parents, care responsibilities), focusing on output and trusting employees to manage their time effectively.

📝 Enhancement Note: The hybrid model is clearly defined with specific office days, suggesting a structured approach to in-office collaboration. The emphasis on flexibility for personal circumstances indicates a supportive and employee-centric work environment, balancing company needs with individual well-being.

📄 Application & Portfolio Review Process

Interview Process:

1. Initial Interview: A screening call with a Talent Partner to assess basic qualifications, cultural fit, and alignment with the role's core requirements.

2. Hiring Manager Interview: A deeper dive into your product design expertise, experience, and how you approach problem-solving. Be prepared to discuss your portfolio and specific project contributions.

3. Home Task Presentation: A practical exercise designed to evaluate your design thinking, problem-solving skills, and ability to articulate your process and solutions. This will likely involve presenting your work to a panel.

4. Executive Interview: A final conversation with stakeholders, focusing on strategic alignment, cultural fit, and your potential impact on the business. This is also an opportunity for you to ask high-level questions.

Portfolio Review Tips:

• Highlight Impact & Process: For each case study, clearly articulate the problem, your role, the design process you followed (including research and AI tool usage), the solutions you designed, and the measurable outcomes or impact.

• Showcase Figma Mastery: Demonstrate your proficiency in Figma, specifically how you've used variables and developer mode for seamless handoffs. Include examples of your contribution to design systems.

• Customer-Centricity: Emphasize how user needs and research guided your design decisions. Show evidence of turning insights into actionable improvements.

• Cross-Platform Expertise: Present examples of designs for iOS, Android, and responsive Web, demonstrating your understanding of platform-specific nuances and cross-platform consistency.

• AI Integration: If possible, showcase how you've used AI tools to enhance your design workflow, explaining the benefits and results.

Challenge Preparation:

• Deconstruct the Brief: Understand the core problem and constraints of the home task.

• Embrace Design Thinking: Structure your approach around user needs, ideation, prototyping, and testing.

• Rationalize Decisions: Be prepared to explain why you made specific design choices, referencing user research, data, or design principles.

• Presentation Skills: Practice delivering your presentation concisely and engagingly, ensuring clear communication of your process and rationale. Focus on telling a compelling story about your design journey and its impact.

📝 Enhancement Note: The interview process is structured to assess a range of skills, from fundamental fit to strategic thinking. The portfolio review is paramount, requiring candidates to not only show their work but also explain their process, decision-making, and impact, with specific emphasis on Figma and AI tool utilization.

🛠 Tools & Technology Stack

Primary Tools:

• Figma: Essential for all UI/UX design, prototyping, and design system management. Expertise in variables and developer mode for efficient handoffs is a must.

• Design System Tools: Proficiency in managing and contributing to comprehensive design systems across multiple platforms (iOS, Android, Web).

Analytics & Reporting:

• Performance Metrics Tools: Understanding and ability to utilize data to inform design decisions and measure impact. Experience with A/B testing is a plus.

CRM & Automation:

Emerging Technologies:

• AI Design Tools: Explicitly mentioned are tools like Claude, ChatGPT, and Lovable. Candidates are expected to be comfortable exploring and integrating these tools into their workflow for research synthesis, prototyping, and delivery.

📝 Enhancement Note: Figma is the cornerstone tool. The explicit mention of AI design tools is a significant differentiator, indicating that Freetrade is actively seeking designers who are embracing the future of design technology to enhance efficiency and innovation.

👥 Team Culture & Values

Operations Values: Freetrade emphasizes three core values:

• Honesty: Transparency and integrity in all dealings, both internally and with customers. For designers, this means clear communication about design limitations, user research findings, and the rationale behind decisions.

• Focus: Concentrating efforts on key priorities and delivering high-quality work that drives significant impact, particularly in simplifying investing for customers. Designers are expected to prioritize effectively and deliver polished, user-centric solutions.

• Grit: Perseverance and determination in tackling challenges and seeing projects through to completion. Designers should be resilient, adaptable, and committed to overcoming obstacles to achieve the best product outcomes.

Collaboration Style:

• Cross-functional Integration: Designers work hand-in-hand with Product Managers, Engineers, and Data Analysts, fostering a truly integrated product development process.

• Customer-Centric Feedback: A culture of actively listening to and incorporating customer feedback into design iterations and future product development.

• Knowledge Sharing: Encouraging the sharing of design best practices, learnings from research, and insights from AI tool exploration to collectively elevate the team's capabilities.

• Quality-Driven: A shared commitment to delivering high-quality, elegant, and practical solutions that meet user needs and business objectives.

📝 Enhancement Note: The company's values of Honesty, Focus, and Grit are critical to understand for cultural fit. The collaborative style emphasizes a team-oriented, customer-focused, and quality-driven approach to product development, where designers are integral to the entire process.

⚡ Challenges & Growth Opportunities

Challenges:

• Rapid Growth & Evolution: Freetrade is in a phase of accelerated growth post-acquisition, which can mean evolving priorities and processes. Adapting to change and contributing to defining new ways of working will be key.

• Balancing Innovation with Regulation: The fintech industry is heavily regulated. Designers must balance creating innovative and delightful user experiences with strict compliance requirements.

• AI Integration Learning Curve: While encouraged, effectively integrating new AI tools into established design workflows may present initial challenges in terms of process optimization and ensuring AI outputs meet quality standards.

• Cross-Platform Consistency: Maintaining a cohesive and high-quality design system across iOS, Android, and Web requires ongoing diligence and strong collaboration.

Learning & Development Opportunities:

• AI Tool Mastery: Deepen expertise in leveraging AI for research synthesis, content generation, prototyping, and design optimization.

• Fintech Design Expertise: Gain specialized knowledge in designing for financial services, understanding user needs, trust, and regulatory considerations in this sector.

• Design System Leadership: Contribute significantly to and potentially lead aspects of the evolving Freetrade Design System.

• Mentorship & Influence: Opportunities to mentor junior designers and influence product strategy and design culture within a growing company.

• Industry Exposure: Benefit from the combined resources and expertise of Freetrade and IG Group, gaining insights into broader financial markets and technology.

📝 Enhancement Note: This role presents opportunities to tackle complex challenges in a dynamic industry. The emphasis on AI tools and the fintech sector provides a unique environment for continuous learning and skill development in cutting-edge areas of product design.

💡 Interview Preparation

Strategy Questions:

• "Describe a time you used user research to significantly change the direction of a product feature. What was your process, and what was the outcome?" (Focus on your research methodology, how you synthesized insights, and the impact on the design.)

• "How do you balance the need for a consistent design system with the desire for platform-specific native experiences on iOS and Android?" (Discuss your understanding of design system principles, platform conventions, and your approach to managing these trade-offs.)

Company & Culture Questions:

• "How do Freetrade's values of Honesty, Focus, and Grit resonate with your personal work philosophy?" (Prepare specific examples of how you embody these values in your design work.)

• "Describe your ideal collaboration with engineers and product managers. How do you ensure alignment and high-quality implementation?" (Highlight your communication style, your approach to handoffs, and how you build strong cross-functional relationships.)

Portfolio Presentation Strategy:

• Storytelling: Frame each case study as a narrative. Clearly define the problem, your role, the journey, the solution, and the impact.

• Quantify Impact: Wherever possible, use metrics and data to demonstrate the success of your designs (e.g., conversion rates, user satisfaction scores, task completion times).

• Figma & AI Showcase: Dedicate specific time to walk through your Figma files, highlighting your use of variables and developer handover features. Clearly articulate how you integrated AI tools and the value they provided.

• Visual Clarity: Ensure your presentation slides are clean, visually appealing, and easy to follow, mirroring the quality of your design work.

• Be Prepared for Deep Dives: Anticipate detailed questions about your design decisions, technical choices, and problem-solving approach.

📝 Enhancement Note: Preparation should focus on demonstrating not just design skill but also strategic thinking, collaborative ability, and a clear understanding of Freetrade's values and mission. Highlighting proficiency with Figma and AI tools is crucial.

📌 Application Steps

To apply for this Senior Product Designer position:

• Submit your application through the provided link on Ashby.

• Portfolio Customization: Tailor your portfolio to showcase projects that align with Freetrade's mission in fintech, highlighting your experience with design systems, cross-platform design (iOS, Android, Web), and ideally, financial services. Be sure to include specific examples of your Figma expertise.

• Resume Optimization: Ensure your resume clearly highlights your 5+ years of product design experience, your proficiency with Figma and AI tools, and any relevant achievements in user research, design systems, or cross-functional collaboration. Use keywords from the job description.

• Interview Preparation: Practice articulating your design process, decision-making rationale, and impact using specific examples from your portfolio. Prepare to discuss how you embody Freetrade's values and how you've used AI tools in your workflow.

• Company Research: Thoroughly research Freetrade's mission, product offerings, recent news (especially the IG Group acquisition), and its stated values. Understand their target audience and the competitive landscape of fintech investing platforms.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.

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