Senior Product Designer

📍 Job Overview

Job Title: Senior Product Designer

Company: Betterfly

Location: Las Condes, Santiago, Chile

Job Type: Full-time

Category: Product Design, UX/UI Design

Date Posted: 2026-07-22

Experience Level: Mid-Senior Level (4-5 years)

Remote Status: Hybrid

🚀 Role Summary

• Spearhead the design and evolution of AI-driven product experiences, focusing on user interaction patterns and system behaviors.

• Drive end-to-end product development by collaborating with Product and Engineering teams from strategy definition to execution.

• Contribute to the global platform and design system, ensuring brand consistency and scalability across diverse use cases.

• Develop functional prototypes and experiment with AI-assisted design tools to accelerate solution development and innovation.

• Apply systemic thinking and aesthetic sensibility to create dynamic, adaptive interfaces for AI-native products.

📝 Enhancement Note: This role is specifically positioned to design for AI-native products, requiring a blend of traditional product design skills with an understanding of AI's impact on user interaction and system logic. The emphasis on the "US Market" in the original description, despite the Chilean location, suggests a focus on designing for a global, particularly North American, user base and market dynamics.

📈 Primary Responsibilities

• Design and iterate on user flows, wireframes, mockups, and interactive prototypes for AI-powered features and products.

• Define and document interaction patterns, system behaviors, and user journey maps for complex AI-driven experiences.

• Collaborate closely with Product Managers to translate product strategy and user needs into intuitive and effective design solutions.

• Partner with Engineering teams to ensure seamless implementation of designs, providing clear specifications and ongoing support.

• Actively participate in design critiques and provide constructive feedback to peers, fostering a culture of continuous improvement.

• Contribute to the development and maintenance of Betterfly's design system, ensuring consistency and scalability across the product portfolio.

• Conduct user research and testing to validate design decisions and gather insights for future iterations.

• Explore and integrate emerging AI technologies and design tools to enhance the product development process and user experience.

• Present design concepts and rationale effectively to cross-functional teams and stakeholders, articulating the value and impact of design decisions.

📝 Enhancement Note: The responsibilities highlight a senior-level contribution, involving not just execution but also strategic input, system-level thinking, and a proactive role in defining how AI impacts user experience. The "end-to-end" scope implies ownership from concept to launch.

🎓 Skills & Qualifications

Education: While not explicitly stated, a Bachelor's or Master's degree in Design, Human-Computer Interaction, or a related field is typically expected for senior roles.

Experience: 4-5 years of dedicated experience in Product Design, with a significant portion focused on developing complex digital products from inception to launch or through substantial redesigns.

Required Skills:

• Proven expertise in Product Design, with a strong portfolio showcasing end-to-end product development cycles.

• High proficiency in visual design and interaction design, including layout, typography, color theory, and micro-interactions.

• Extensive experience working with and contributing to design systems for complex, scalable products.

• Demonstrated ability to design for AI-native products, understanding the unique interaction patterns and ethical considerations.

• Advanced proficiency with design and prototyping tools, particularly Figma.

• Experience with AI-assisted design and development tools (e.g., AI-assisted coding, rapid prototyping tools).

• Strong collaboration skills, with experience working effectively in cross-functional teams (Product, Engineering, Data Science).

• Excellent communication, storytelling, and presentation skills, with the ability to articulate design rationale and influence stakeholders.

• Ability to thrive in ambiguous and dynamic environments, demonstrating autonomy, critical thinking, and a product-centric vision.

• Advanced English proficiency (written and spoken) for global collaboration. Preferred Skills:

• Experience in health tech or platforms focused on social impact and habit formation.

• Familiarity with agile development methodologies.

• Experience conducting user research and usability testing.

• Basic understanding of front-end development principles (HTML, CSS, JavaScript).

• Experience contributing to or leading design initiatives for international markets.

📝 Enhancement Note: The requirement for "AI-native product design" and "AI-assisted coding or rapid prototyping" indicates a forward-looking expectation, pushing beyond standard UI/UX to encompass the nuances of AI-driven interactions and leveraging AI in the design process itself. Advanced English is crucial given the global nature of the role and team.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• Showcase a minimum of 2-3 significant product design projects, preferably from 0-to-1 development or major redesigns.

• Clearly articulate your role and contributions within each project, especially in cross-functional team settings.

• Demonstrate a deep understanding of the product development lifecycle, from problem definition and user research to final implementation and iteration.

• Highlight projects that involve complex systems, scalability considerations, or innovative interaction patterns.

• Feature examples of designing for AI-driven features or products, explaining the specific challenges and solutions. Process Documentation:

• Provide detailed case studies that explain your design process, including problem framing, user research methodologies, ideation, prototyping, and testing.

• Illustrate how you leverage design systems to ensure consistency and efficiency in your work.

• Document your approach to collaborating with product managers and engineers, showcasing communication and problem-solving strategies.

• Include examples of how you have used AI-assisted tools or methods in your design workflow.

• Clearly present the outcomes and impact of your design work, using relevant metrics where possible.

📝 Enhancement Note: For a senior role focused on AI, portfolios should ideally demonstrate not just aesthetic and usability skills but also strategic thinking, system design capabilities, and an understanding of how to integrate AI into user experiences effectively. The ability to explain and document the process behind the design is as critical as the final output.

💵 Compensation & Benefits

Salary Range: Based on industry benchmarks for Senior Product Designers in Santiago, Chile, with 4-5 years of experience, and considering the hybrid work model and global market focus, an estimated annual salary range could be CLP 25,000,000 to CLP 40,000,000. This range is highly dependent on the candidate's specific experience, portfolio, and negotiation.

Benefits:

• Access to the Betterfly platform.

• Comprehensive Health Insurance: Life insurance, supplementary medical insurance, and dental insurance.

• FlexBen Bonus: A flexible benefits allowance for employees.

• Daycare Benefit: Support for parents with children.

• Personal Day: Birthday off.

• Extended Holiday Leave: Christmas or New Year's week off.

• Flexible Working Hours: Accommodating personal schedules.

• Volunteer Opportunities: Encouraging social impact.

• Multicultural Environment: Diverse and inclusive workplace.

• Professional Development: Opportunities for growth in an innovative setting.

Working Hours: Full-time, likely around 40 hours per week, with a hybrid work arrangement that includes flexible scheduling.

📝 Enhancement Note: The salary estimate is based on research for similar roles in the Santiago Metropolitan Region, adjusted for the senior level and the specialized nature of AI product design. The benefits package is extensive and aligns with modern tech company offerings, particularly emphasizing work-life balance and employee well-being.

🎯 Team & Company Context

🏢 Company Culture

Industry: Technology, Health Tech, Digital Platform, Social Impact. Betterfly operates at the intersection of employee benefits, wellness, and social responsibility, leveraging technology to create a unique value proposition.

Company Size: Betterfly is a growing organization, likely falling into the mid-size to large-size category within the tech industry, indicating established processes but also opportunities for impact.

Founded: Betterfly was founded with a vision to transform how companies provide benefits and how individuals can make a positive impact. This founding principle of innovation and social good is likely embedded in its culture.

Team Structure:

• The design team is part of a global product organization, working closely with Product Management and Engineering.

• Expect a collaborative structure where designers, product managers, and engineers function as integrated squads or pods.

• Reporting likely goes up through a Head of Product or Head of Design, with direct collaboration across disciplines. Methodology:

• Data-driven decision-making is expected, with a focus on user feedback and performance metrics.

• Agile and Lean methodologies are likely employed for product development, emphasizing iterative design and rapid prototyping.

• A strong emphasis on user-centric design principles, even when designing for AI-driven systems.

Company Website: https://careers.betterfly.com

📝 Enhancement Note: Betterfly's mission to combine employee benefits with social impact is a key differentiator. This mission likely influences the company culture, attracting individuals passionate about innovation and positive change. The company's global presence and focus on the US market suggest an international outlook and diverse team.

📈 Career & Growth Analysis

Operations Career Level: This is a Senior Product Designer role, indicating a mid-to-senior career stage. It requires a high degree of autonomy, strategic thinking, and the ability to mentor junior designers. The focus on AI-native products suggests an opportunity to specialize in a cutting-edge area of design.

Reporting Structure: The Senior Product Designer will likely report to a Design Lead or Head of Product. They will work closely with Product Managers and Engineering Leads within cross-functional product teams.

Operations Impact: The role has a direct impact on the user experience of Betterfly's platform, influencing user engagement, feature adoption, and overall product success. Designing AI-driven experiences means shaping how users interact with advanced technology, which can significantly drive product value and differentiation.

Growth Opportunities:

• Specialization in AI Product Design: Deepen expertise in designing for artificial intelligence, a highly sought-after skill.

• Leadership & Mentorship: Opportunity to mentor junior designers and lead design initiatives.

• System Design Evolution: Play a key role in shaping and expanding the company's design system and platform architecture.

• Cross-functional Influence: Gain experience influencing product strategy and roadmap decisions.

• International Exposure: Work with global teams and contribute to products for diverse markets.

📝 Enhancement Note: This role offers a clear path for growth into lead design positions or specialized AI design roles. The emphasis on AI presents a unique opportunity to be at the forefront of design innovation within the tech industry.

🌐 Work Environment

Office Type: Hybrid work model, meaning a combination of remote work and in-office presence. The office in Las Condes, Santiago, serves as a hub for collaboration and team interaction.

Office Location(s): Av. Apoquindo 4800, Las Condes, Santiago, Chile. This is a prime business district location in Santiago, accessible via public transport.

Workspace Context:

• A collaborative environment where designers work alongside Product Managers and Engineers, fostering cross-pollination of ideas.

• Access to modern design tools, likely including advanced software and potentially AI-powered design assistants.

• Opportunities for in-person brainstorming sessions, design reviews, and team-building activities.

Work Schedule: The hybrid model offers flexibility, allowing designers to balance remote work with structured in-office collaboration days. Standard full-time hours are expected, with flexibility built into the schedule.

📝 Enhancement Note: The hybrid model aims to combine the benefits of remote work (flexibility, focus) with the advantages of in-office collaboration (team cohesion, spontaneous ideation). The specific in-office days will likely be determined by team needs and project phases.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: Review of resume and portfolio to assess experience and fit.

• Design Challenge/Case Study: A practical exercise to evaluate design skills, problem-solving abilities, and approach to AI-driven design. This may involve a take-home assignment or an in-person/virtual whiteboard session.

• Portfolio Presentation: A deep dive into your portfolio, discussing key projects, design process, and impact. Be prepared to articulate your contributions and design rationale, especially for AI-related work.

• Cross-functional Interviews: Meetings with Product Managers, Engineers, and potentially other designers to assess collaboration style, communication skills, and cultural fit.

• Final Interview: Likely with a senior leader (e.g., Head of Product, VP of Engineering) to discuss strategic alignment and overall fit.

Portfolio Review Tips:

• Curate your portfolio to prominently feature projects demonstrating AI-native design, complex system design, and end-to-end product development.

• For each project, clearly define the problem, your specific role and responsibilities, your design process, key decisions made, and the measurable outcomes.

• Be ready to discuss the challenges of designing for AI, how you addressed them, and what you learned.

• Highlight your proficiency with Figma and any experience with AI-assisted design tools.

• Practice articulating your design thinking and problem-solving approach concisely and compellingly. Challenge Preparation:

• Anticipate design challenges that require you to think about user flows, interaction patterns, and system behaviors for AI-powered features.

• Practice problem-solving in ambiguous scenarios and articulating your thought process clearly.

• Prepare to discuss trade-offs and justify your design decisions based on user needs, business goals, and technical feasibility.

• Research Betterfly's platform and mission to tailor your responses and demonstrate genuine interest.

📝 Enhancement Note: The interview process will likely emphasize the candidate's ability to think systematically, adapt to new technologies like AI, and collaborate effectively within a fast-paced, global environment. A strong portfolio showcasing AI design experience will be critical.

🛠 Tools & Technology Stack

Primary Tools:

• Figma: Advanced proficiency is essential for UI design, prototyping, and collaboration.

• Prototyping Tools: Beyond Figma, experience with tools like ProtoPie, InVision, or similar for advanced interactive prototypes.

• AI-Assisted Design Tools: Familiarity with emerging tools that leverage AI for design generation, content creation, or workflow automation. Examples could include tools for AI-powered wireframing, AI copywriting assistance, or AI-driven user journey mapping.

Analytics & Reporting:

• User Analytics Platforms: Experience with tools like Amplitude, Mixpanel, Google Analytics, or similar to understand user behavior and measure design impact.

• A/B Testing Tools: Familiarity with platforms for conducting experiments to optimize designs.

CRM & Automation:

• While not a direct responsibility, an understanding of how design integrates with CRM and marketing automation platforms can be beneficial for context.

📝 Enhancement Note: The emphasis on AI-native products and AI-assisted tools signifies a need for designers who are not only proficient in standard design software but also curious and adept at leveraging new AI technologies to enhance their workflow and product outcomes.

👥 Team Culture & Values

Operations Values:

• Impactful Innovation: A drive to create products that not only solve user problems but also contribute positively to society and the world.

• Courageous & Passionate: A willingness to take bold steps, pursue ambitious goals, and maintain enthusiasm for the mission.

• Learning & Growth: A commitment to continuous learning, skill development, and pushing boundaries in a dynamic industry.

• Collaboration & Respect: Valuing teamwork, open communication, and treating all individuals with dignity and inclusivity.

• Data-Driven & User-Centric: Basing decisions on evidence and prioritizing the needs and experiences of users.

Collaboration Style:

• Cross-functional Synergy: Close collaboration between Design, Product, and Engineering, fostering a shared sense of ownership and responsibility.

• Open Communication: Encouraging direct and honest feedback, active listening, and transparent information sharing.

• Agile & Iterative: Working in sprints, embracing feedback loops, and iterating quickly to deliver value.

• Global Mindset: Respecting diverse perspectives and experiences from international team members.

📝 Enhancement Note: Betterfly's stated values of being "brave, passionate, and honor our teams" suggest a culture that encourages initiative, embraces challenges, and fosters a supportive environment. The emphasis on social impact is likely a core driver for the team's passion.

⚡ Challenges & Growth Opportunities

Challenges:

• Designing for AI Ambiguity: Navigating the inherent complexity and often unpredictable nature of AI-driven interactions to create intuitive and trustworthy user experiences.

• Balancing Innovation with Scalability: Integrating cutting-edge AI features while ensuring the platform remains stable, scalable, and consistent across global markets.

• Evolving Design Tools & Workflows: Staying ahead of rapid advancements in AI-powered design tools and adapting design processes accordingly.

• Global Market Adaptation: Designing experiences that resonate with diverse user segments, particularly within the US market, while maintaining a cohesive global brand.

Learning & Development Opportunities:

• AI Design Specialization: Immersion in a field that is rapidly shaping the future of product design.

• Advanced Tool Proficiency: Gaining expertise in emerging AI-assisted design and development tools.

• Strategic Product Influence: Contributing to high-level product strategy and roadmap planning.

• Cross-Cultural Collaboration: Enhancing skills in working with diverse international teams.

• Mentorship Programs: Opportunities to learn from experienced leaders and potentially mentor junior team members.

📝 Enhancement Note: The primary challenge and growth opportunity lie in mastering the art of designing for AI, a frontier that requires a unique blend of technical understanding, user empathy, and creative problem-solving.

💡 Interview Preparation

Strategy Questions:

• "How would you approach designing a user onboarding experience for a new AI-powered feature that personalizes benefits recommendations?" (Focus on clarity, trust-building, and user education.)

• "Describe a time you had to balance user needs with technical constraints when designing a complex feature. How did you navigate that?" (Showcase problem-solving, communication, and trade-off analysis.)

• "What are the key considerations when designing for AI-native products compared to traditional software?" (Demonstrate understanding of AI's unique impact on UX.) Company & Culture Questions:

• "What excites you about Betterfly's mission and how do you see your role contributing to it?" (Connect your passion to their social impact.)

• "How do you ensure your design process remains user-centric, especially when working with AI which can sometimes feel like a 'black box'?" (Highlight user research and validation.)

• "Describe your experience working in a hybrid or remote environment. How do you maintain strong collaboration with your team?" (Emphasize communication and proactive engagement.) Portfolio Presentation Strategy:

• Storytelling: Structure your case studies as narratives, highlighting the problem, your journey, and the impact.

• Process Emphasis: Clearly explain your design process for each project, detailing your rationale and decision-making.

• AI Focus: Specifically call out any projects where you designed for AI, explaining the unique challenges and your solutions.

• Metrics & Outcomes: Quantify the impact of your work whenever possible, using data to support your claims.

• Conciseness: Be prepared to present key projects within a given timeframe, focusing on the most relevant aspects.

📝 Enhancement Note: Interviewers will be assessing not only your design skills but also your strategic thinking, adaptability to new technologies like AI, and your ability to integrate into Betterfly's mission-driven culture.

📌 Application Steps

To apply for this Senior Product Designer position:

• Submit your application through the Betterfly Careers portal.

• Customize your Resume: Tailor your resume to highlight your 4-5 years of product design experience, focusing on complex products, design systems, and any AI-related projects. Use keywords from the job description.

• Curate Your Portfolio: Select 2-3 of your strongest projects that best showcase your end-to-end design process, particularly those involving complex systems, AI-native features, or significant redesigns. Ensure your portfolio clearly articulates your role and impact.

• Prepare Your Presentation: Practice walking through your portfolio, focusing on storytelling, your design process, and the outcomes of your work. Be ready to discuss your experience with Figma and AI-assisted tools.

• Research Betterfly: Understand their mission, platform, and company culture. Prepare thoughtful questions to demonstrate your engagement and interest.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.

---