Product Designer UX/UI (m/w/d)

📍 Job Overview

Job Title: Product Designer UX/UI (m/w/d)

Company: finAPI GmbH

Location: München, Bavaria, Germany

Job Type: Festanstellung (Full-time)

Category: Product Design / UX/UI

Date Posted: 2026-08-26

Experience Level: 2-5 Years

Remote Status: Hybrid

🚀 Role Summary

• Design and own end-to-end customer journeys and user flows for both B2B and B2C products, encompassing everything from web forms to advanced data intelligence applications.

• Develop, document, and establish a company-wide design system, taking full ownership of its technical direction and implementation.

• Drive conversion optimization for web forms by analyzing funnels, formulating hypotheses, implementing improvements, and rigorously measuring their impact.

• Proactively identify weaknesses and opportunities within digital products, conceptualizing and developing effective solutions.

• Collaborate closely with Product Management and Frontend Development teams throughout the entire product lifecycle, from initial ideation to final release.

• Engage with the Marketing team on specific, relevant topics to ensure cohesive product and brand messaging.

• Continuously enhance user guidance and conversion rates on the company website, with a particular emphasis on the order and checkout process.

• Visually prepare product-related content for various formats, including presentations and marketing materials.

📝 Enhancement Note: This role focuses on a Product Designer with strong UX/UI capabilities, emphasizing ownership and end-to-end responsibility for digital products within the FinTech space. The "m/w/d" designation (männlich/weiblich/divers) indicates inclusivity for all genders. The role requires a blend of strategic design thinking, hands-on execution, and data-driven decision-making, with a clear emphasis on conversion optimization and design system management.

📈 Primary Responsibilities

• Develop comprehensive customer journeys and user flows for finAPI's diverse B2B and B2C product portfolio, ensuring seamless user experiences from initial interaction to advanced data intelligence applications.

• Create detailed wireframes, intuitive UI designs, and interactive prototypes, ensuring a smooth transition to production-ready assets for the development team.

• Lead the establishment, documentation, and ongoing maintenance of a robust, company-wide design system, acting as the primary technical owner and advocate for its principles and components.

• Conduct in-depth analysis of web form funnels and user behavior data to identify conversion bottlenecks, formulate data-backed hypotheses for improvement, and implement A/B tests or iterative design changes to enhance conversion rates.

• Independently identify critical pain points and untapped potential within finAPI's digital product suite, proactively proposing and designing innovative solutions that align with business objectives.

• Foster a strong, collaborative partnership with Product Management and Frontend Development teams, ensuring design integrity and technical feasibility from concept through to deployment.

• Contribute to the strategic enhancement of the company website's user experience and conversion funnels, particularly focusing on optimizing the critical order and checkout processes to drive business growth.

• Create clear and compelling visual assets for product-related content, including presentations, internal documentation, and marketing collateral, ensuring brand consistency and effective communication.

📝 Enhancement Note: The responsibilities highlight a senior-level Product Designer role. The emphasis on "Ownership" of the design system, "analyzing funnels," and "eigenständige Identifikation von Schwachstellen" points to a proactive and strategic individual contributor. The mention of "API-nahen oder technisch geprägten Produkten" and "Datenbankabfragen" suggests a need for comfort with technical concepts and data manipulation, which is crucial for operations-focused roles.

🎓 Skills & Qualifications

Education: While no specific degree is mandated, a strong portfolio showcasing practical application of design principles and problem-solving is paramount. A degree in Design, Human-Computer Interaction, Computer Science, or a related field is beneficial.

Experience: Minimum of several years (typically 2-5 years based on the provided experience level) of hands-on experience in end-to-end digital product design, with a proven track record of creating and managing digital products. Experience in the financial or FinTech sector, or in optimizing conversion funnels within e-commerce, is highly advantageous.

Required Skills:

• Product Design Expertise: Demonstrated experience in designing digital products from conception to launch, with a strong understanding of the full product development lifecycle.

• UX/UI Craftsmanship: Proficiency in interaction design, UI design principles, and the ability to create visually appealing and user-friendly interfaces.

• Design System Development: Proven experience in building, documenting, and evolving a comprehensive design system, or significant contributions to an existing one.

• Conversion Optimization: Ability to analyze funnel data, generate actionable insights, and implement design solutions to improve conversion rates.

• Data Analysis & Hypothesis Generation: Comfort with analyzing user data, identifying trends, formulating data-driven hypotheses, and measuring the impact of design changes.

• Frontend Collaboration: Strong understanding of frontend technologies and development processes, enabling effective communication and collaboration with engineering teams.

• German Language Proficiency: C2 (Native/Near-Native) level proficiency in German.

• English Language Proficiency: B2 (Upper-Intermediate) level proficiency in English.

Preferred Skills:

• FinTech/E-commerce Experience: Prior experience designing products within the financial technology sector or optimizing complex sales/order funnels in e-commerce environments.

• API/Technical Product Acumen: Familiarity with API-driven products or technically complex software solutions.

• User Research Skills: Experience conducting both qualitative (e.g., user interviews) and quantitative (e.g., surveys, A/B testing) user research.

• Database Querying: Basic proficiency in SQL or other database query languages to extract and analyze data directly.

• Hands-on Mentality: A proactive, results-oriented approach with a willingness to tackle challenges directly.

📝 Enhancement Note: The qualifications clearly emphasize practical experience and a data-driven mindset. The specific language requirements (C2 German, B2 English) are critical. The preference for FinTech/e-commerce and API experience, along with user research and database querying, points towards a role that requires not just aesthetic design but also a deep understanding of user behavior, business metrics, and technical underpinnings.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• End-to-End Case Studies: Showcase 2-3 comprehensive case studies detailing your involvement in designing digital products from initial concept through to launch and post-launch optimization. Each case study should clearly articulate the problem, your role, the design process, key decisions, and measurable outcomes.

• Design System Examples: Include examples of design systems you have built or significantly contributed to. This should demonstrate your understanding of component libraries, style guides, and governance principles. Highlight how you ensured consistency and scalability.

• Conversion Optimization Projects: Present specific examples where you analyzed conversion funnels, formulated hypotheses, designed solutions, and measured the impact on key metrics (e.g., conversion rate, drop-off rates). Quantify the results achieved.

• Prototyping & Wireframing Samples: Provide examples of your wireframes and interactive prototypes, showcasing your ability to translate complex ideas into clear, navigable user flows and user interfaces.

Process Documentation:

• User Journey & Flow Mapping: Demonstrate your ability to map out complex customer journeys and user flows, identifying key touchpoints and potential areas for improvement.

• Design Process Documentation: Clearly articulate your design process, including user research methodologies, ideation techniques, iteration cycles, and collaboration workflows with stakeholders.

• Design System Governance: Outline your approach to documenting and maintaining a design system, including guidelines for usage, contribution, and version control.

📝 Enhancement Note: For a Product Designer role, the portfolio is paramount. The emphasis here is on demonstrating end-to-end ownership, data-driven optimization, and design system expertise. For an operations-focused candidate, this means highlighting how design decisions directly impacted business metrics and how processes were systematized for efficiency and scalability.

💵 Compensation & Benefits

Salary Range: Based on industry benchmarks for a Product Designer with 2-5 years of experience in Munich, Germany, the estimated annual salary range is €65,000 - €75,000 EUR. This estimate considers the cost of living in Munich, the company's industry (FinTech), and the specific responsibilities outlined.

Benefits:

• Generous Vacation: 30 days of paid vacation per year.

• Work-Life Balance: Flexible working hours and the option for mobile working (hybrid model), supporting a healthy work-life integration.

• Professional Development: Opportunities for individual professional development and continuous learning, fostering career growth.

• Structured Onboarding: A comprehensive onboarding program designed to facilitate a smooth and effective integration into the company and role.

• Meal Subsidy: A lunch subsidy (via Lunchit) to support daily meal expenses.

• On-site Amenities: Complimentary drinks and snacks available in the modern office.

• Modern Workspace: Well-equipped, contemporary offices located in Munich-Schwabing, conveniently situated near the Olympiapark.

• Team Engagement: Regular team events to foster camaraderie and collaboration.

• Recognition: Awarded as a Great Place To Work in 2025, signifying a positive and supportive work environment.

Working Hours: The standard full-time working hours are approximately 40 hours per week, with flexibility offered through the company's flexible working time models and mobile working options.

📝 Enhancement Note: The salary range is an estimation based on publicly available data for similar roles in Munich and the provided experience level. The benefits package is comprehensive, with a strong emphasis on work-life balance and employee well-being, which is attractive to operations professionals.

🎯 Team & Company Context

🏢 Company Culture

Industry: FinTech, Open Banking, Open Finance, Data Intelligence, KYC, Payment Solutions. finAPI is a leading European player, driving innovation in how financial data is accessed, analyzed, and utilized. This context implies a fast-paced, technology-driven environment with a focus on security, data privacy, and regulatory compliance.

Company Size: Over 400 employees. This size indicates a company that has moved beyond startup phase, offering established processes and a structured environment, yet likely retaining some of the agility and innovation of a growing tech firm. For operations professionals, this means opportunities for process refinement and potential for impact without being lost in a massive corporate structure.

Founded: The company has been operating long enough to be recognized as a leader and to have established a strong client base, suggesting a stable and mature organization.

Team Structure:

• The Product Design team likely operates within a Product department, collaborating closely with Product Management and Engineering.

• Reporting likely goes up to a Head of Product, Design Lead, or similar senior management role.

• Cross-functional collaboration is a key aspect, with designers working alongside product managers, developers, marketing, and potentially legal/compliance teams, especially given the FinTech domain. Methodology:

• Data-Driven Design: A strong emphasis on analyzing funnel and user data to inform design decisions and measure impact.

• Agile Development: Implied by close collaboration with Frontend Development, suggesting iterative development cycles and continuous improvement.

• Design System Centricity: A commitment to building and maintaining a unified design system for consistency, efficiency, and scalability across all products.

• Customer-Centric Approach: Focus on understanding and improving customer journeys and user experiences for both B2B and B2C segments.

Company Website: finapi.io

📝 Enhancement Note: The company culture is described as open, direct, and having flat hierarchies, contrasting with larger corporate structures. This is highly appealing to operations professionals who value transparency and the ability to influence processes. The FinTech industry context means a strong focus on data, security, and regulatory adherence, which shapes operational priorities.

📈 Career & Growth Analysis

Operations Career Level: This role is positioned as a mid-level to senior Product Designer, with significant responsibility for ownership and strategic input. It's a role that requires not just execution but also the ability to define and champion design standards and processes. For someone in operations, this level often signifies a transition from purely tactical execution to more strategic involvement in product development and process improvement.

Reporting Structure: The Product Designer will likely report to a Design Lead, Head of Product, or a similar managerial position within the product development hierarchy. They will work closely with Product Managers and Frontend Developers, forming a core product team.

Operations Impact: The role's impact on revenue is directly tied to conversion optimization of web forms and the overall user experience of finAPI's digital products. By improving user flows, increasing conversion rates, and contributing to a cohesive design system, the designer directly influences customer acquisition, retention, and satisfaction, all of which are critical for business growth and operational efficiency.

Growth Opportunities:

• Design System Leadership: Opportunity to become the recognized expert and leader for the company's design system, potentially expanding its scope or influence.

• Product Strategy Involvement: As experience grows, potential to contribute more significantly to product strategy and roadmap planning, leveraging design insights.

• Cross-Functional Expertise: Develop deeper understanding of FinTech operations, product management, and frontend development, broadening skill sets.

• Mentorship: Potential to mentor junior designers or new team members as the design team grows.

• Specialization: Opportunity to specialize further in areas like conversion rate optimization, user research, or complex B2B/B2C product design within the FinTech domain.

📝 Enhancement Note: The growth potential within this role is significant, especially for an operations-minded individual looking to bridge design and business outcomes. The emphasis on ownership and data analysis aligns well with operational career paths focused on efficiency and impact.

🌐 Work Environment

Office Type: Modern, well-equipped offices located in Munich-Schwabing, near the Olympiapark. This suggests a contemporary workspace designed to foster collaboration and productivity.

Office Location(s): Munich, Germany. This location offers a vibrant tech and business hub environment.

Workspace Context:

• Collaborative Atmosphere: The description of regular team events and an open culture points to a collaborative environment where interaction and idea-sharing are encouraged.

• Tools & Technology: While not explicitly detailed for the workspace itself, the role requires proficiency in design tools (e.g., Figma, Sketch), prototyping tools, and potentially basic data analysis tools. Access to modern equipment and software is expected.

• Team Interaction: Frequent interaction with Product Management, Frontend Development, and Marketing teams is integral to the role, facilitating cross-functional alignment and problem-solving.

Work Schedule: Flexible working hours and the possibility of mobile working (hybrid model) are offered, allowing for a degree of autonomy in managing one's work schedule to balance personal needs with project deadlines and team collaboration requirements.

📝 Enhancement Note: The hybrid work model and flexible hours are key aspects for operations professionals, offering a balance between focused individual work and collaborative team engagement. The modern office environment in a prime Munich location is also a significant draw.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: A review of your CV and portfolio to assess qualifications and experience alignment.

• Portfolio Presentation & Discussion: An interview where you present selected case studies from your portfolio, focusing on your design process, problem-solving approach, and the impact of your work. Expect questions on your experience with design systems, conversion optimization, and data analysis.

• Technical/Skills Assessment: This might involve a design challenge or a discussion about specific UX/UI techniques, tools, and methodologies.

• Team/Culture Fit Interview: An opportunity to meet with potential team members (e.g., Product Managers, Developers) to discuss collaboration styles, cultural fit, and your understanding of finAPI's mission.

• Final Interview: Potentially with senior leadership to discuss strategic alignment and overall suitability.

Portfolio Review Tips:

• Showcase Impact: For each case study, clearly articulate the business problem, your specific contributions, the design process undertaken, and most importantly, the measurable results (e.g., % increase in conversion, % decrease in user errors, adoption rate of design system).

• Highlight Process: Explain your thought process, how you approached challenges, and how you collaborated with stakeholders. Emphasize your data-driven approach and how you used data to inform decisions.

• Design System Expertise: If presenting design system work, clearly articulate the architecture, governance, and benefits realized. Show how it promotes efficiency and consistency.

• Tailor to finAPI: Research finAPI's products and target audience. Frame your experience and case studies to demonstrate how you can solve their specific challenges and contribute to their goals in Open Banking and FinTech.

Challenge Preparation:

• Design Thinking: Be prepared to articulate your design thinking process and how you would approach a hypothetical product design problem for finAPI.

• Data Interpretation: Practice interpreting funnel data and user behavior metrics. Be ready to explain how you would derive hypotheses and propose design solutions based on this data.

• Stakeholder Communication: Prepare to discuss how you manage feedback, negotiate design decisions, and communicate technical concepts to non-designers.

📝 Enhancement Note: The emphasis on portfolio presentation and data-driven results is critical. For operations candidates, this means framing design achievements in terms of business impact, efficiency gains, and measurable outcomes, mirroring the metrics-driven nature of operations roles.

🛠 Tools & Technology Stack

Primary Tools:

• Design & Prototyping Software: Proficiency in industry-standard tools such as Figma, Sketch, Adobe XD, or similar, for wireframing, UI design, and interactive prototyping.

• Design System Management: Experience with tools and methodologies for building and maintaining design systems (e.g., Zeroheight, Storybook, or custom-built systems).

• Collaboration Platforms: Tools like Jira, Confluence, Slack, or Microsoft Teams for project management, communication, and documentation.

Analytics & Reporting:

• Web Analytics Tools: Experience with tools like Google Analytics, Adobe Analytics, or similar to track website performance, user behavior, and conversion funnels.

• Data Analysis Tools: Familiarity with tools for data manipulation and analysis, potentially including basic SQL for database queries, or spreadsheet software (Excel, Google Sheets) for data processing.

• A/B Testing Platforms: Experience with platforms for running and analyzing A/B tests to validate design hypotheses.

CRM & Automation:

• While not primary for a UX/UI designer, an understanding of how design integrates with CRM systems (like Salesforce) and marketing automation platforms can be beneficial for context.

📝 Enhancement Note: The technology stack highlights a need for strong design software skills, coupled with analytical tools for data interpretation and conversion tracking. The mention of basic SQL and data analysis tools is particularly relevant for operations professionals who are comfortable working with data.

👥 Team Culture & Values

Operations Values:

• Data-Driven Decision Making: A core value, evident in the requirement to analyze data, form hypotheses, and measure impact. Operations professionals will find this mindset highly aligned with their own approach.

• Efficiency & Optimization: The focus on optimizing conversion funnels and building a scalable design system reflects a drive for efficiency and continuous improvement.

• Collaboration & Transparency: The company emphasizes open communication and flat hierarchies, fostering a collaborative environment where ideas can be shared freely across teams.

• Customer Centricity: A commitment to understanding and improving the user experience for both B2B and B2C customers.

• Innovation: As a leader in FinTech, finAPI values innovation and pushing the boundaries of Open Banking and Open Finance.

Collaboration Style:

• Cross-Functional Integration: The role requires close collaboration with Product Management and Frontend Development, emphasizing a team-based approach to product creation.

• Iterative Feedback Loops: Expect a culture of continuous feedback, where designs are reviewed, iterated upon, and refined based on input from various stakeholders and user data.

• Knowledge Sharing: The open culture likely encourages sharing of best practices, learnings, and challenges across teams, fostering a collective growth environment.

📝 Enhancement Note: The company values of data-driven decision-making and efficiency are highly resonant with operations professionals. The collaborative style, emphasizing cross-functional integration, means that an operations candidate can expect to work closely with diverse teams to achieve common goals.

⚡ Challenges & Growth Opportunities

Challenges:

• Balancing User Needs with Business Goals: Effectively translating user needs and business objectives into cohesive and effective design solutions within the complex FinTech landscape.

• Design System Adoption & Governance: Ensuring widespread adoption and consistent application of the design system across all products and teams, while managing its evolution.

• Data Interpretation & Actionability: Extracting meaningful insights from complex user and funnel data and translating them into actionable design improvements.

• Technical Constraints: Navigating technical limitations and collaborating closely with developers to ensure designs are feasible and performant.

• Rapid Industry Evolution: Keeping pace with the fast-changing FinTech and Open Banking landscape, requiring continuous learning and adaptation.

Learning & Development Opportunities:

• Deep Dive into FinTech: Gain in-depth knowledge of Open Banking, Open Finance, and the broader FinTech ecosystem.

• Advanced CRO Techniques: Develop sophisticated skills in conversion rate optimization through practical application and potentially specialized training.

• Design System Leadership: Grow into a leadership role managing and expanding the company's design system.

• Cross-Functional Skill Development: Enhance understanding of product management, development processes, and business operations within a tech company.

• User Research Methodologies: Expand expertise in qualitative and quantitative user research techniques.

📝 Enhancement Note: The challenges are framed to highlight opportunities for skill development, particularly for those with an operations background who can leverage their analytical and process-oriented skills. The growth opportunities are geared towards advancing expertise within the FinTech domain and design leadership.

💡 Interview Preparation

Strategy Questions:

• "Describe a time you used data to significantly improve a conversion funnel. What was your process, and what were the results?" (Focus on data analysis, hypothesis, execution, and measurement.)

• "How would you approach building or evolving a design system for a FinTech company like finAPI? What are the key considerations for B2B and B2C products?" (Highlight your understanding of design system principles, governance, and scalability.)

• "Walk us through a complex customer journey you've designed. What were the key pain points, and how did your design address them?" (Emphasize user-centricity, problem-solving, and journey mapping.) Company & Culture Questions:

• "What interests you about finAPI and the Open Banking/Open Finance space?" (Research the company's mission, products, and market position.)

• "How do you approach collaboration with Product Managers and Frontend Developers?" (Demonstrate your understanding of cross-functional teamwork and agile methodologies.)

• "How do you stay updated on design trends and best practices, especially within the FinTech industry?" (Show your commitment to continuous learning.) Portfolio Presentation Strategy:

• Quantify Everything: For each case study, ensure you have clear metrics demonstrating the impact of your design work. Use percentages, growth figures, or efficiency improvements.

• Tell a Story: Structure your presentations to tell a compelling story about the problem, your solution, and the outcome. Explain why you made certain decisions.

• Focus on Process & Rationale: Clearly articulate your thought process, the research you conducted, and the rationale behind your design choices. Show how you navigated trade-offs.

• Highlight Design System Contributions: If applicable, showcase your role in creating or maintaining a design system and the benefits it brought to the organization.

📝 Enhancement Note: Interview preparation advice is geared towards highlighting the intersection of design, data, and business impact, which is crucial for operations candidates. Emphasizing quantifiable results and strategic thinking will be key.

📌 Application Steps

To apply for this Product Designer UX/UI position:

• Submit your application through the provided link on the finAPI GmbH careers page (finapi-gmbh.jobs.personio.de/job/2769207).

• Tailor Your CV and Portfolio: Customize your resume to highlight experience in product design, UX/UI, design systems, conversion optimization, and data analysis. Ensure your portfolio prominently features case studies that demonstrate quantifiable impact and your end-to-end design process.

• Prepare Your Portfolio Presentation: Practice presenting 2-3 key case studies that showcase your problem-solving skills, design process, and measurable results. Be ready to discuss your contributions to design systems and conversion optimization.

• Research finAPI: Understand finAPI's mission, products, target markets (B2B/B2C), and their position in the FinTech industry. Familiarize yourself with their website and any available product demos.

• Anticipate Technical & Behavioral Questions: Prepare for discussions on your design methodology, collaboration style, and how you handle challenges related to data analysis and stakeholder management.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.