Senior Product Designer

📍 Job Overview

Job Title: Senior Product Designer

Company: AirHelp

Location: Warsaw, Masovian Voivodeship, Poland

Job Type: FULL_TIME

Category: Product Design / UX

Date Posted: 2026-08-07

Experience Level: 5-10 Years

Remote Status: Hybrid (with remote possibilities within Poland)

🚀 Role Summary

• Owns the end-to-end design strategy and execution for AirHelp's premium subscription services, focusing on B2C mobile experiences.

• Drives product innovation through a hypothesis-driven approach, utilizing AI tools and rapid prototyping to validate user needs and business impact.

• Collaborates closely with cross-functional teams, including product management and engineering, to translate validated ideas into scalable, production-ready designs.

• Focuses on key metrics such as user retention, Lifetime Value (LTV), and monetization through thoughtful pricing, packaging, and upsell strategies.

• Contributes to the evolution of AirHelp's mobile app into a category-defining travel assistant by enhancing user engagement and loyalty programs.

📝 Enhancement Note: The role is explicitly for a "Senior Product Designer" focusing on "subscription product design" within a "B2C mobile app" context in the "travel tech" industry. This implies a strong emphasis on user experience (UX), user interface (UI) design, monetization strategies, and data-driven decision-making to drive key business metrics like retention and LTV. The mention of AI tools and prototyping suggests a need for modern design workflows and efficiency.

📈 Primary Responsibilities

• Lead the entire design lifecycle for subscription-based premium features, from initial problem definition and hypothesis generation to solution development, testing, and iterative improvement.

• Develop and implement innovative pricing, packaging, and upsell strategies for subscription tiers designed to increase user retention and Lifetime Value (LTV).

• Design engaging user flows and features for loyalty programs and re-engagement initiatives, aiming to build user habits and foster long-term reliance on the AirHelp app.

• Create and refine mobile UX/UI for new subscription tiers and enhancements, ensuring clarity, scalability, and alignment with the overall product design system.

• Utilize AI-powered tools and rapid prototyping techniques (e.g., Figma, Claude) to quickly explore design concepts, validate hypotheses, and accelerate the transition from idea to production-ready assets.

• Conduct user research, usability testing, and data analysis to gather insights and inform design decisions, ensuring designs are validated by real user behavior and key performance indicators.

• Collaborate effectively with product managers, engineers (including distributed teams), and other stakeholders to ensure seamless integration of designs into the product roadmap and development pipeline.

• Champion design excellence by contributing to the development and maintenance of robust design systems, promoting knowledge sharing, and mentoring junior design team members.

• Identify strategic opportunities for product enhancement and growth by analyzing market trends, user needs, and business objectives.

📝 Enhancement Note: Based on the explicit mention of "subscription product design," "pricing, packaging, and upsell flows," and the goal to "move retention and LTV," the responsibilities are heavily weighted towards revenue-generating features and user engagement strategies within a mobile context. The emphasis on "hypothesis-driven mindset" and "prototyping early using AI tools" highlights a modern, agile approach to design.

🎓 Skills & Qualifications

Education:

• While no specific degree is mandated, a strong portfolio demonstrating extensive experience in product design and UX is paramount.

• A background in HCI, Design, Computer Science, or a related field is beneficial but not strictly required if practical experience is demonstrated. Experience:

• 5-10 years of professional experience in product design, with a significant focus on UX/UI for B2C mobile applications.

• Proven track record of designing and shipping successful B2C subscription products, specifically impacting retention, user engagement, and Lifetime Value (LTV).

• Demonstrated experience in defining and executing monetization strategies, including pricing, packaging, and upsell/cross-sell flows. Required Skills:

• Product Design Leadership: Ability to operate at the intersection of product thinking and design execution, influencing product direction and strategy.

• Subscription Product Expertise: Deep experience designing B2C subscription products with proven impact on retention and LTV.

• Mobile UX/UI Design: Proven ability to design intuitive, engaging, and scalable mobile user experiences, from initial concept to polished implementation.

• Prototyping & AI Tools: Proficiency in rapid prototyping using tools like Figma and leveraging AI tools (e.g., Claude) to accelerate design exploration and validation.

• Data-Driven Decision Making: Strong analytical skills to interpret user behavior data, A/B test results, and key performance indicators to inform design iterations.

• User Research & Validation: Experience conducting user interviews, usability testing, and other research methods to validate design hypotheses and gather user feedback.

• Design Systems: Understanding and experience in building and maintaining scalable design systems to ensure consistency and efficiency across products.

• Cross-Functional Collaboration: Excellent communication and collaboration skills to work effectively with product managers, engineers, and other stakeholders.

• Business English Fluency: Professional proficiency in written and spoken English for effective communication in a global team.

Preferred Skills:

• Experience in the travel technology (travel tech) industry.

• Familiarity with specific AI design tools and workflows.

• Experience mentoring junior designers or leading design initiatives.

• Knowledge of loyalty program design and gamification principles.

• Understanding of conversion rate optimization (CRO) principles.

📝 Enhancement Note: The experience level is inferred from "Senior Product Designer" and the description of owning "end-to-end design" and contributing to "product strategy." The emphasis on B2C subscription products and mobile UX is crucial. The mention of "AI tools (Figma, Claude)" and "prototypes as the starting point for production" highlights specific tool and workflow expectations.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• Subscription Product Case Studies: Showcase at least 2-3 detailed case studies focused on the design of B2C subscription products, highlighting pricing models, packaging strategies, and upsell/monetization flows.

• Mobile UX/UI Excellence: Include examples of complex mobile application designs, demonstrating user journeys from onboarding to long-term engagement, with a focus on intuitive navigation and user delight.

• Process & Methodology Documentation: Clearly articulate your design process, including how you define problems, form hypotheses, conduct user research, prototype, test, and iterate based on data and user feedback.

• Impact & Metrics: Quantify the impact of your design work with specific metrics related to user retention, LTV, conversion rates, engagement, or other relevant KPIs. Demonstrate how your design decisions contributed to these outcomes.

• Design System Contribution: If applicable, showcase contributions to or the creation of design systems, illustrating how you ensure scalability, consistency, and efficiency across product interfaces.

Process Documentation:

• Hypothesis-Driven Design: Provide examples of how you've formulated and tested hypotheses to solve specific user problems or achieve business objectives within a product context.

• Rapid Prototyping & Validation: Demonstrate your ability to quickly create interactive prototypes (using tools like Figma) and validate them with users or through testing methodologies.

• Data Analysis for Design: Illustrate how you use quantitative and qualitative data (e.g., analytics, user feedback) to inform design decisions and drive product improvements.

• Cross-Functional Workflow: Describe your experience working within agile development cycles, collaborating with product managers and engineers, and translating design specifications into production-ready assets.

📝 Enhancement Note: Given the role's focus on subscription products, monetization, and data-driven iteration, the portfolio should strongly emphasize case studies that demonstrate these specific skills and their measurable impact on business objectives like retention and LTV. The mention of "prototypes as the starting point for production" suggests a need for portfolio pieces that show this transition.

💵 Compensation & Benefits

Salary Range:

• Warsaw, Poland: 18,000 - 25,000 PLN per month (CoE contract) or 20,000 - 27,000 PLN net + VAT per month (B2B contract).

• Berlin, Germany: 85,000 - 95,000 Euro annually.

• Barcelona, Spain: 70,000 - 80,000 Euro annually.

📝 Enhancement Note: Salary ranges for Poland are provided as monthly figures for different contract types. Berlin and Barcelona ranges are annual. These figures are competitive for senior-level design roles in these respective European markets, reflecting the specialized skills required for subscription product design and mobile UX leadership.

Benefits:

• Private life and health Insurance.

• Flexible benefits package, which can include:

  • Gym membership
  • Personal education subsidy
  • Childcare support
  • Public transportation subsidy
  • Leisure travel subsidy

• Annual travel allowance.

• Work from anywhere for up to 2 weeks per year.

• Language classes.

• Personalized progression plan.

• Internal training programs and knowledge-sharing events.

• Unlimited, free use of AirHelp’s services.

• Pre-paid virtual card.

• Office commute subsidy.

• Access to mindfulness and well-being platform (Mindgram).

• Team days and Parties. Working Hours:

• The role is full-time, with a standard expectation of 40 hours per week. The company offers flexibility, including the ability to work from anywhere for up to two weeks annually, suggesting a focus on results rather than strict hours.

📝 Enhancement Note: The benefits package is comprehensive, offering a mix of standard health and insurance benefits, flexible spending options for personal development and lifestyle, and unique perks like unlimited AirHelp services and travel allowances, aligning with a company that values employee well-being and professional growth.

🎯 Team & Company Context

🏢 Company Culture

Industry: Travel Technology (Travel Tech)

Company Size: AirHelp's LinkedIn profile indicates a company size of 201-500 employees, suggesting a dynamic, growing organization with established processes but still retaining agility.

Founded: AirHelp was founded in 2015. This relatively young company history implies a modern, innovative culture, likely embracing agile methodologies and forward-thinking product development.

Team Structure:

• The design team is likely part of a larger Product organization, working closely with Product Management, Engineering, and Marketing.

• As a Senior Product Designer, you will report into a Design Lead or Head of Product, with direct collaboration across product pods or feature teams.

• Expect close collaboration with engineers, product managers, and potentially data analysts to define strategy, build, and iterate on product features. Methodology:

• Hypothesis-Driven Development: The company emphasizes a "hypothesis-driven mindset," suggesting a culture that values experimentation, data validation, and iterative improvement.

• Agile & Fast-Paced: The description highlights moving "fast," "prototyping early," and operating in "fast-moving, ambiguous environments," indicating an agile and responsive development approach.

• Data-Informed Design: User behavior and metrics are key drivers for design decisions, pointing to a culture that relies on data to guide strategy and measure success.

• User-Centricity: With a focus on creating a "category-defining mobile experience" and "real user behavior," the company prioritizes understanding and serving user needs.

Company Website: https://www.airhelp.com/

📝 Enhancement Note: AirHelp operates in the competitive travel tech space, aiming to simplify air passenger rights. The company's relatively recent founding suggests a modern, tech-forward culture. The emphasis on a "proactive, intelligent travel assistant" indicates a strategic vision for product evolution, supported by a hypothesis-driven and data-informed design methodology.

📈 Career & Growth Analysis

Operations Career Level: Senior Product Designer. This level signifies a high degree of autonomy, strategic input, and ownership. You are expected to not only execute designs but also to influence product strategy, mentor others, and drive significant product initiatives from conception to completion. The role involves a blend of deep design craft and product leadership.

Reporting Structure:

• You will likely report to a Design Lead, Head of Product Design, or a similar senior leadership role within the Product organization.

• You will work within cross-functional product teams, collaborating closely with Product Managers and Engineering Leads, who might be at a similar or slightly higher seniority level within their respective domains. Operations Impact:

• This role has a direct impact on revenue through the design of subscription services, pricing, packaging, and upsell strategies.

• Your work will influence user engagement, retention rates, and the overall Lifetime Value (LTV) of customers, directly contributing to AirHelp's business growth and market position in the travel tech sector.

• By evolving the app into a more proactive and intelligent travel assistant, you will shape the core user experience and brand perception. Growth Opportunities:

• Leadership Development: Potential to grow into a Lead Product Designer, Design Manager, or Head of Product role, overseeing larger teams and strategic product portfolios.

• Specialization: Opportunity to deepen expertise in subscription product monetization, mobile UX strategy, or design systems within the travel tech domain.

• Mentorship: Actively mentor junior designers, contributing to the growth of the design team and developing leadership skills.

• Strategic Influence: Contribute significantly to AirHelp's overall product strategy and roadmap, shaping the future direction of the company's offerings.

• Skill Expansion: Continuous learning through internal training, knowledge-sharing events, and potentially external conferences or certifications, supported by a personalized progression plan.

📝 Enhancement Note: The "Senior" title implies a significant level of responsibility and influence. The emphasis on "subscription product design" and "monetization" suggests a direct link to revenue generation, making the role's impact highly visible and critical. Growth opportunities are geared towards leadership and strategic contributions within the product organization.

🌐 Work Environment

Office Type: The job is listed as "TELECOMMUTE" with a primary location in Warsaw, Poland. However, the description also mentions "Hybrid" in the URL and implies remote work within Poland. This suggests a flexible work environment that blends remote work with potential in-office collaboration days, likely in a modern office space in Warsaw.

Office Location(s): Warsaw, Poland. Specific office details are not provided, but it's expected to be a contemporary workspace designed for collaboration and innovation within a major European capital.

Workspace Context:

• Collaborative Environment: The emphasis on cross-functional collaboration with product and engineering teams, along with team days and parties, points to a culture that values teamwork and social interaction.

• Modern Tools & Technology: You will have access to contemporary design tools, including AI-powered solutions like Figma and Claude, supporting an efficient and innovative design workflow.

• Flexibility & Autonomy: The "Work from anywhere for up to 2 weeks/year" benefit and the hybrid/telecommute nature of the role indicate a workplace that trusts its employees and prioritizes work-life balance and results over constant physical presence.

Work Schedule:

• Full-time (40 hours/week) with a flexible approach. The ability to work remotely for extended periods suggests that the focus is on deliverables and outcomes rather than rigid adherence to office hours, allowing for effective management of design processes and data analysis.

📝 Enhancement Note: The "TELECOMMUTE" and "Hybrid" indicators, combined with the "work from anywhere" benefit, suggest a highly flexible work setup. While based in Warsaw, the role offers significant remote work opportunities within Poland, catering to modern work preferences.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: A review of your application, resume, and portfolio to assess experience and fit with the role's requirements, particularly focusing on subscription product design and mobile UX.

• Hiring Manager/Team Interview: A discussion with the hiring manager and potentially other senior designers or product managers to delve deeper into your experience, design philosophy, and approach to problem-solving. Expect questions about your past projects, decision-making processes, and how you handle ambiguity.

• Design Challenge/Case Study Presentation: You may be asked to complete a design exercise or present a detailed case study from your portfolio. This is where you'll demonstrate your end-to-end design process, strategic thinking, and ability to articulate the impact of your work. The focus will be on your hypothesis-driven approach and how you use data and user insights.

• Cross-Functional Team Interview: An opportunity to meet with potential collaborators from Product Management and Engineering. This stage assesses your ability to work effectively in a cross-functional team, communicate your ideas clearly, and understand technical constraints.

• Final Interview/Offer: A final discussion to cover any remaining questions, confirm cultural fit, and extend an offer.

Portfolio Review Tips:

• Highlight Subscription Expertise: Prioritize case studies that showcase your experience with B2C subscription products, monetization strategies (pricing, packaging, upsell), and features that drive retention and LTV.

• Quantify Impact: For each case study, clearly articulate the problem, your process, your specific contributions, and the measurable business outcomes (e.g., X% increase in retention, Y% uplift in LTV). Use data and metrics prominently.

• Showcase Mobile UX: Include examples of your best mobile UX/UI work, demonstrating intuitive flows, user-centric design decisions, and an understanding of mobile best practices.

• Demonstrate Process: Walk through your design process, from discovery and ideation to prototyping, testing, and iteration. Explain why you made certain decisions.

• AI & Prototyping: If possible, include examples of how you've used AI tools or rapid prototyping to accelerate your workflow and validate concepts. Show how prototypes were the starting point for production.

• Conciseness & Clarity: Ensure your portfolio is well-organized, easy to navigate, and clearly communicates your skills and impact.

Challenge Preparation:

• Understand the Business: Research AirHelp's mission, target audience, competitive landscape, and current product offerings, especially the subscription services.

• Focus on Metrics: Be ready to discuss how you measure design success and how your work contributes to key business objectives like retention, LTV, and user engagement.

• Practice Articulation: Prepare to clearly explain your design process, rationale, and the impact of your work. Practice presenting your portfolio case studies concisely and persuasively.

• Embrace Ambiguity: Be prepared for potential design challenges that may involve ambiguous problem statements. Demonstrate your ability to define the problem, ask clarifying questions, and propose a structured approach.

📝 Enhancement Note: The interview process will heavily scrutinize your portfolio for specific experience in subscription design, mobile UX, and data-driven decision-making. Be prepared to articulate your process and quantify the impact of your work. The mention of AI tools suggests they might be incorporated into challenges or discussions.

🛠 Tools & Technology Stack

Primary Tools:

• Figma: The primary tool for UI design, prototyping, and collaboration. Expect to create high-fidelity designs, interactive prototypes, and contribute to or utilize a design system within Figma.

• AI Tools (e.g., Claude): Explicitly mentioned for prototyping and accelerating workflow. Familiarity with leveraging AI for design ideation, content generation, or early-stage prototyping is expected.

• Prototyping Tools: Beyond Figma, any experience with dedicated prototyping tools that facilitate rapid iteration and user testing will be beneficial.

Analytics & Reporting:

• Product Analytics Platforms (e.g., Amplitude, Mixpanel, Google Analytics): Essential for understanding user behavior, tracking feature adoption, and measuring the impact of design changes on key metrics like retention and engagement.

• Data Visualization Tools (e.g., Tableau, Looker): Useful for interpreting complex data sets and presenting insights to stakeholders.

CRM & Automation:

• While not directly a designer's primary tool, understanding how CRM systems (like Salesforce, though not specified here) and marketing automation platforms integrate with user journeys and subscription management can provide valuable context for designing seamless user experiences.

📝 Enhancement Note: Proficiency in Figma is a given. The specific mention of "AI tools (Figma, Claude)" indicates a forward-thinking approach to design tooling and workflow optimization. Familiarity with product analytics platforms is crucial for a data-driven designer.

👥 Team Culture & Values

Operations Values:

• Data-Driven & Hypothesis-Led: A strong emphasis on using data to inform decisions and testing ideas rigorously before scaling them. This means a comfort with experimentation and a scientific approach to product development.

• Speed & Agility: A culture that values moving quickly, iterating rapidly, and adapting to changing market needs and user feedback. This implies a pragmatic approach to design and development.

• User-Centricity: A deep commitment to understanding and solving user problems, with the goal of creating a product that users genuinely rely on and value.

• Ownership & Accountability: Employees are encouraged to take ownership of their work, from problem definition to delivery and iteration, and are accountable for the impact they drive.

• Collaboration & Knowledge Sharing: A belief in the power of teamwork and open communication, fostering an environment where ideas are shared freely, and collective problem-solving is encouraged.

Collaboration Style:

• Cross-Functional Pods: Expect to work in small, agile teams composed of designers, product managers, and engineers, focused on specific product areas or features.

• Open Communication: A culture that supports open dialogue, constructive feedback, and transparent communication across teams and levels.

• Proactive Engagement: A style that encourages proactive engagement with stakeholders, seeking alignment early and often to ensure designs meet both user needs and business objectives.

• Mentorship & Learning: A supportive environment where knowledge is shared, and individuals are encouraged to learn from each other, with senior members actively mentoring junior team members.

📝 Enhancement Note: The company culture appears to be modern, agile, and focused on tangible results driven by data and user understanding. The emphasis on collaboration and ownership is key for a Senior role.

⚡ Challenges & Growth Opportunities

Challenges:

• Balancing Speed and Craft: Effectively prioritizing work to move quickly while maintaining a high standard of design quality and attention to detail in a fast-paced environment.

• Navigating Ambiguity: Taking ownership and creating clarity in situations where initial problem definitions might be vague or rapidly evolving.

• Driving Subscription Growth: Designing features and strategies that demonstrably increase user retention, engagement, and Lifetime Value for a competitive subscription service.

• Scaling Mobile UX: Ensuring that design solutions are scalable, maintainable, and consistent across a growing user base and evolving product features within the mobile app.

• Influencing Strategy: Moving beyond execution to actively contribute to and influence the strategic direction of the subscription product offering.

Learning & Development Opportunities:

• Advanced Design Leadership: Opportunities to hone skills in product strategy, team mentorship, and leading complex design initiatives.

• Subscription Monetization Expertise: Deepening knowledge in advanced pricing models, user segmentation for upsells, and loyalty program design within the travel tech space.

• AI in Design: Exploring and implementing cutting-edge AI tools and techniques to enhance design workflows and outcomes.

• Industry Exposure: Gaining insights into the travel technology market and the dynamics of B2C subscription services.

• Formal Development: Access to personalized progression plans, internal training, knowledge-sharing events, and potentially external learning resources to support career advancement.

📝 Enhancement Note: The challenges are inherent to a senior role in a growing tech company, focusing on impact, strategy, and execution in a dynamic environment. The growth opportunities align with career progression in product design and leadership.

💡 Interview Preparation

Strategy Questions:

• "Describe a time you owned the end-to-end design of a B2C subscription product. What were the key challenges, your process, and the measurable impact on retention or LTV?"

• "How do you approach defining problems and forming hypotheses for new product features? Can you provide an example of a hypothesis you tested and what you learned?"

• "Walk us through your process for designing an upsell flow. What factors do you consider to maximize conversion while maintaining a positive user experience?"

• "How do you balance speed and craft in your design work? When do you know it's time to 'ship' versus continue refining?"

• "How do you leverage data and user research to inform your design decisions, especially in an ambiguous or fast-moving environment?" Company & Culture Questions:

• "What interests you about AirHelp and our mission to simplify air passenger rights?"

• "How do you see your role contributing to AirHelp's vision of becoming a category-defining travel assistant?"

• "Describe your experience working in hybrid or remote environments. How do you ensure effective collaboration and communication?"

• "How do you approach mentoring junior designers or sharing knowledge within a team?"

• "What are your thoughts on using AI tools in the design process? Have you experimented with any?" Portfolio Presentation Strategy:

• Problem-Solution-Impact Framework: For each case study, clearly outline the problem you were solving, the solution you designed (showcasing your process and key decisions), and the quantifiable impact (metrics!).

• Focus on Subscription Metrics: Emphasize how your designs directly influenced retention, LTV, engagement, or monetization.

• Show, Don't Just Tell: Use visuals, wireframes, prototypes, and screenshots to illustrate your design work effectively.

• Articulate Your Role: Be clear about your specific contributions, especially if you worked in a team setting.

• Be Ready for Deep Dives: Expect questions about specific design choices, trade-offs you made, and how you would iterate on the presented work.

• Highlight AI/Prototyping: If you have examples, explicitly discuss how AI tools or rapid prototyping accelerated your workflow or validated your designs.

📝 Enhancement Note: Preparation should focus on demonstrating a strong understanding of subscription product dynamics, mobile UX best practices, and a data-driven, hypothesis-led design process. Be ready to discuss your impact with metrics and articulate your strategic thinking.

📌 Application Steps

To apply for this Senior Product Designer position:

• Submit your application through the provided Workable link, ensuring your resume and portfolio are up-to-date and readily accessible.

• Portfolio Customization: Tailor your portfolio to prominently feature case studies on B2C subscription products, mobile UX, monetization strategies, and quantifiable impact on retention and LTV. Highlight your use of AI tools and rapid prototyping.

• Resume Optimization: Ensure your resume clearly outlines your 5-10 years of relevant experience, highlighting key skills such as product design leadership, mobile UX, subscription product strategy, Figma proficiency, and data-driven decision-making using relevant keywords.

• Interview Preparation: Practice articulating your design process, decision-making rationale, and the business impact of your work. Be prepared to discuss your experience with hypothesis-driven design and AI tools.

• Company Research: Familiarize yourself with AirHelp's mission, products, and recent news. Understand their current subscription offerings and target market to demonstrate genuine interest and strategic alignment.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.

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