Senior Product Designer

📍 Job Overview

Job Title: Senior Product Designer

Company: AirHelp

Location: Gdańsk, Pomeranian Voivodeship, Poland

Job Type: Full-Time

Category: Product Design / UX Design

Date Posted: 2026-08-07

Experience Level: 5-10 Years

Remote Status: Hybrid (with potential for remote work within Poland)

🚀 Role Summary

• Own the end-to-end design of AirHelp's premium subscription services, focusing on enhancing the user travel experience.

• Drive product strategy and execution for B2C subscription models, including pricing, packaging, and monetization.

• Leverage data and user research to inform hypothesis-driven product development and iteration cycles.

• Collaborate closely with product managers and engineers to translate validated ideas into high-quality, scalable mobile product designs.

• Contribute to the advancement of the design system and mentor junior designers to elevate overall design quality and consistency.

📝 Enhancement Note: This role is positioned as a senior individual contributor with significant product ownership, focusing on a critical revenue-generating area (subscriptions) within a mobile-first travel tech company. The emphasis on AI tools and rapid prototyping suggests a forward-thinking design approach.

📈 Primary Responsibilities

• Lead the design process for the AirHelp subscription product, from initial problem definition and hypothesis formulation to the successful launch and ongoing iteration of new features and tiers.

• Develop and refine user experience flows for subscription onboarding, feature utilization, loyalty programs, and upsell opportunities, with a strong focus on increasing retention and Lifetime Value (LTV).

• Create high-fidelity prototypes using tools like Figma and AI assistants (e.g., Claude) to rapidly test concepts and validate user needs before committing to full development.

• Conduct user research, usability testing, and analyze user behavior data to identify opportunities for product improvement and inform design decisions.

• Translate complex user needs and business objectives into intuitive, clear, and visually appealing mobile user interfaces that align with AirHelp's design system.

• Contribute to the overall product strategy by identifying market opportunities, proposing innovative solutions, and championing user-centric design principles.

• Collaborate effectively with engineering teams, including distributed or external partners, ensuring seamless implementation of designs and adherence to technical constraints.

• Actively participate in cross-functional team meetings, providing design leadership and articulating design rationale to stakeholders across product, engineering, and marketing.

• Raise the bar for design quality through the application of design systems, knowledge sharing sessions, and mentorship of fellow designers.

📝 Enhancement Note: The responsibilities highlight a blend of strategic product thinking and hands-on design execution, with a clear mandate to impact key business metrics like retention, LTV, and subscription growth. The mention of AI tools and rapid prototyping indicates an expectation for efficient and iterative design workflows.

🎓 Skills & Qualifications

Education: While no specific degree is mandated, a strong portfolio demonstrating equivalent practical experience and a deep understanding of UX/UI principles is essential.

Experience: 5-10 years of professional experience in Product Design, with a significant focus on designing and shipping B2C subscription products and mobile applications.

Required Skills:

• Proven experience in end-to-end product design, from concept to launch and iteration, for digital products.

• Deep expertise in UX design principles, user-centered design methodologies, and information architecture.

• Strong proficiency in mobile app design patterns and best practices for iOS and Android platforms.

• Demonstrable experience designing and optimizing B2C subscription models, including pricing, packaging, and upsell strategies.

• Proven ability to create high-fidelity interactive prototypes using tools such as Figma.

• Experience with AI-powered design tools for concept exploration and workflow acceleration.

• Strong analytical skills and experience making data-driven design decisions based on user behavior and metrics.

• Ability to conduct user research, usability testing, and synthesize findings into actionable design improvements.

• Experience with design systems, ensuring consistency and scalability across products.

• Excellent communication, presentation, and stakeholder management skills, with fluency in business English. Preferred Skills:

• Experience in the travel technology (TravelTech) sector.

• Familiarity with loyalty program design and implementation.

• Experience defining and tracking key product metrics (e.g., retention, LTV, conversion rates).

• Knowledge of system thinking and its application to complex product ecosystems.

• Experience mentoring or leading junior design talent.

• Familiarity with A/B testing methodologies for design validation.

📝 Enhancement Note: The experience requirement is substantial, indicating a need for a seasoned designer who can operate autonomously and influence product direction. The emphasis on B2C subscription models and mobile UX suggests the ideal candidate will have a portfolio showcasing successful, revenue-impacting digital products.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• Showcase end-to-end product design case studies for at least two B2C subscription products, detailing the problem, your process, and quantifiable results (e.g., improved retention, increased LTV, successful upsells).

• Include examples of mobile app design, demonstrating your understanding of platform-specific patterns and user engagement strategies.

• Present case studies that highlight your hypothesis-driven approach, including how you defined problems, formed hypotheses, and validated solutions through user research and data analysis.

• Demonstrate your ability to work with and contribute to design systems, providing examples of how you ensured consistency and scalability in your designs.

• Include examples of rapid prototyping and the use of AI tools in your design workflow, showcasing efficiency and iterative development. Process Documentation:

• Clearly articulate your design process for each case study, detailing phases such as research, ideation, wireframing, prototyping, user testing, and implementation handoff.

• Document how you collaborated with product managers and engineers, including communication strategies and methods for ensuring successful product launches.

• Showcase your approach to using data and user feedback to iterate on designs and drive continuous product improvement.

📝 Enhancement Note: A strong portfolio is critical for this role, as it will be the primary method of demonstrating the candidate's ability to impact business metrics through product design. The emphasis on subscription services and mobile UX means case studies should directly address these areas.

💵 Compensation & Benefits

Salary Range:

• Gdańsk, Warszawa, Kraków (Poland): 18,000 - 25,000 PLN per month (CoE contract)

• Gdańsk, Warszawa, Kraków (Poland): 20,000 - 27,000 PLN net + VAT per month (B2B contract)

• Berlin (Germany): 85,000 - 95,000 Euro annually

• Barcelona (Spain): 70,000 - 80,000 Euro annually

Benefits:

• Private life and health insurance.

• Flexible benefits package, which can include: gym membership, personal education subsidies, childcare support, public transportation subsidies, or leisure travel subsidies.

• Annual travel allowance.

• Work from anywhere for up to 2 weeks per year.

• Language classes.

• Personalized progression plan.

• Access to internal training programs and knowledge-sharing events.

• Unlimited, free use of AirHelp’s services for personal travel.

• Pre-paid virtual card.

• Office commute subsidy.

• Access to the mindfulness and well-being platform (Mindgram).

• Regular team days and parties for team building and social engagement.

Working Hours: 40 hours per week, with flexibility.

📝 Enhancement Note: The salary ranges provided are specific to location and contract type (CoE vs. B2B for Poland). The B2B contract offers a higher net monthly salary, reflecting typical arrangements for contractors in Poland. The benefits package is comprehensive, emphasizing professional development, well-being, and personal travel perks.

🎯 Team & Company Context

🏢 Company Culture

Industry: Travel Technology (TravelTech), focused on passenger rights and air travel assistance.

Company Size: AirHelp has a significant global presence, indicated by its multiple office locations and a large number of employees (implied by global operations and app downloads).

Founded: AirHelp was founded in 2015, positioning it as a relatively established but rapidly evolving player in the travel tech space.

Team Structure:

• The design team likely operates within a product development structure, working in close collaboration with Product Management and Engineering.

• Given the "Senior" title and emphasis on mentoring, there's an expectation of a structured design team with opportunities for leadership.

• Cross-functional collaboration is a core tenet, with designers working daily with product managers, engineers, and potentially marketing and data teams. Methodology:

• Hypothesis-driven product development is a key methodology, emphasizing rapid experimentation and data-informed decision-making.

• Agile development methodologies are likely employed, facilitating iterative design and development cycles.

• Design systems are crucial for maintaining consistency and scalability across their growing mobile product.

Company Website: https://www.airhelp.com/

📝 Enhancement Note: AirHelp is a fast-growing, mission-driven company in the travel tech sector. The company culture appears to value innovation, speed, data-driven decision-making, and a strong user focus, especially within its mobile offerings. The focus on passenger rights suggests a purpose-driven environment.

📈 Career & Growth Analysis

Operations Career Level: This is a Senior Product Designer role, indicating a high level of autonomy, responsibility, and influence. The role requires not just execution but also strategic input and leadership within the design function.

Reporting Structure: While not explicitly stated, a Senior Product Designer typically reports to a Design Lead, Head of Product Design, or a Director of Product. They are expected to work closely with Product Managers and Engineering leads.

Operations Impact: The role has a direct impact on revenue through the design of subscription services, influencing user acquisition, retention, and lifetime value. The success of the premium subscription tiers is directly tied to the designer's ability to create compelling and valuable user experiences.

Growth Opportunities:

• Operations Skill Advancement: Deepen expertise in B2C subscription models, mobile UX strategy, and advanced design system implementation. Potential to specialize in areas like monetization design or user loyalty programs.

• Leadership Development: Opportunities to mentor junior designers, lead design initiatives, and contribute to the strategic direction of the product design team.

• Career Progression: Potential to move into Lead Product Designer, Design Manager, or Product Lead roles within AirHelp, or to transition into broader product strategy roles.

📝 Enhancement Note: This role offers significant growth potential for a designer looking to make a substantial impact on a key business area. The emphasis on leadership and strategic contribution suggests a clear path for career advancement within AirHelp.

🌐 Work Environment

Office Type: The role is advertised as "Hybrid," with a primary location in Gdańsk, Poland. This suggests a mix of in-office collaboration and remote work flexibility.

Office Location(s): The primary office is in Gdańsk, Pomeranian Voivodeship, Poland. The company also has offices in Berlin and Barcelona, and allows for remote work within Poland.

Workspace Context:

• Collaborative Environment: The hybrid model and emphasis on cross-functional collaboration suggest a dynamic workspace where designers interact frequently with product, engineering, and other stakeholders.

• Tools & Technology: Designers will have access to industry-standard tools like Figma, and potentially AI-assisted design tools. The company likely provides robust digital infrastructure to support a hybrid and distributed workforce.

• Team Interaction: Opportunities for in-person interaction during office days, complemented by digital collaboration tools for ongoing communication and project work.

Work Schedule: The standard work week is 40 hours, with flexibility. This allows for work-life balance and accommodates the needs of a hybrid and potentially global team.

📝 Enhancement Note: The hybrid work arrangement in Gdańsk offers a balance between structured in-office collaboration and remote flexibility, catering to modern work preferences. The global nature of the company means designers will be accustomed to working with distributed teams.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: A review of your CV and portfolio to assess relevant experience and skills.

• Portfolio Presentation: A deep dive into your portfolio, where you'll present 1-2 key case studies. Expect to discuss your process, decision-making, the challenges you faced, and the impact of your work, particularly on subscription products and mobile UX.

• Design Challenge: A practical exercise, potentially involving a design problem related to subscription services or mobile engagement, to assess your problem-solving skills, design thinking, and ability to work with constraints.

• Stakeholder Interviews: Meetings with Product Managers, Engineering leads, and potentially other designers to assess cultural fit, collaboration style, and strategic thinking.

• Final Interview: A discussion with senior leadership to evaluate overall fit and strategic alignment.

Portfolio Review Tips:

• Focus on Impact: Clearly articulate the business impact of your designs, using metrics like retention, LTV, conversion rates, and user engagement. Quantify your achievements wherever possible.

• Showcase Process: Detail your thought process, explaining why you made certain design decisions, how you addressed user needs, and how you collaborated with cross-functional teams.

• Highlight Subscription & Mobile: Ensure your strongest case studies are for B2C subscription products and mobile applications, as these are central to the role.

• Demonstrate AI & Prototyping: If possible, showcase how you've used AI tools for efficiency or rapid prototyping, and explain the benefits.

• Tell a Story: Structure your case studies as compelling narratives that highlight problem, solution, and outcome.

Challenge Preparation:

• Understand the Business: Research AirHelp's business model, its subscription offerings, and its target audience.

• Embrace Hypothesis: Approach any challenge with a hypothesis-driven mindset, outlining your assumptions and how you would test them.

• Prioritize & Justify: Be prepared to make design choices and justify them based on user needs, business goals, and technical feasibility.

• Communicate Clearly: Practice articulating your design rationale concisely and effectively.

📝 Enhancement Note: The interview process is designed to thoroughly assess both design craft and strategic product thinking. A well-prepared portfolio that directly addresses the job requirements is paramount, and candidates should be ready to discuss their contributions to business outcomes.

🛠 Tools & Technology Stack

Primary Tools:

• Figma: The core design tool for wireframing, UI design, prototyping, and collaboration. Expect to use its advanced features for component creation, auto layout, and design system management.

• AI Design Assistants (e.g., Claude): Used for rapid ideation, content generation, and potentially exploring design variations.

• Prototyping Tools: Figma's built-in prototyping capabilities are key, but familiarity with other advanced prototyping tools may be beneficial.

Analytics & Reporting:

• Data Analysis Platforms: Experience with tools like Google Analytics, Amplitude, Mixpanel, or similar platforms for understanding user behavior and product performance.

• Business Intelligence Tools: Familiarity with BI tools for reporting on key subscription metrics and user engagement.

CRM & Automation:

• CRM Systems (e.g., Salesforce, HubSpot): While not a direct design tool, understanding how CRM data influences user segmentation and personalization strategies can be valuable.

• Marketing Automation Tools: Awareness of how marketing automation impacts user journeys and subscription lifecycle management.

• Integration Tools: Understanding how different systems (CRM, analytics, design tools) might integrate to provide a holistic view of user data.

📝 Enhancement Note: Proficiency in Figma is non-negotiable. The emphasis on AI tools suggests a forward-thinking approach to design workflows, and experience with data analytics platforms is crucial for a data-driven role.

👥 Team Culture & Values

Operations Values:

• User-Centricity: A deep commitment to understanding and solving user problems, particularly within the context of travel and passenger rights.

• Data-Driven Decision Making: Relying on data and user research to inform product strategy and design choices, ensuring efforts are focused on impactful solutions.

• Speed & Agility: Embracing a fast-paced environment, with a focus on rapid iteration, hypothesis testing, and efficient execution.

• Ownership & Accountability: Taking full responsibility for product outcomes, from initial concept through to successful launch and continuous improvement.

• Collaboration & Transparency: Fostering an open environment where ideas are shared freely, feedback is constructive, and teams work cohesively towards common goals.

Collaboration Style:

• Cross-functional Integration: Designers are integral members of product teams, working hand-in-hand with Product Managers and Engineers.

• Open Feedback Culture: Encouraging constructive criticism and iterative refinement of designs through regular design critiques and team discussions.

• Knowledge Sharing: Proactively sharing insights, best practices, and learnings through internal sessions, documentation, and mentorship.

📝 Enhancement Note: AirHelp's culture appears to be dynamic, results-oriented, and collaborative. Designers are expected to be proactive, data-informed, and strong communicators who can effectively navigate a fast-paced, mission-driven environment.

⚡ Challenges & Growth Opportunities

Challenges:

• Balancing Speed and Craft: The fast-paced environment requires delivering high-quality designs quickly, necessitating strong prioritization and pragmatic decision-making.

• Complex Subscription Models: Designing for diverse subscription tiers, pricing strategies, and monetization funnels can be complex and requires a deep understanding of user psychology and business drivers.

• Global User Base: Catering to the needs and expectations of a diverse, global user base across different cultural contexts and travel behaviors.

• Evolving Travel Landscape: Adapting designs to the dynamic nature of the travel industry, including regulatory changes, new technologies, and evolving traveler needs.

Learning & Development Opportunities:

• Operations Skill Advancement: Opportunities to specialize in areas like subscription monetization, loyalty programs, or advanced mobile UX patterns through project work and dedicated learning time.

• Industry Exposure: Gaining deep insights into the TravelTech industry and the complexities of passenger rights.

• Mentorship & Leadership: Developing leadership skills through mentoring junior designers and taking ownership of significant product initiatives.

• Continuous Learning: Access to internal training, knowledge-sharing events, and potentially external conferences or certifications related to product design and UX.

📝 Enhancement Note: This role presents a great opportunity to tackle challenging problems in a high-growth area of the travel tech market. The company's commitment to learning and development provides a strong foundation for career progression.

💡 Interview Preparation

Strategy Questions:

• "Describe a time you designed a B2C subscription product. What were the key challenges, how did you approach them, and what were the measurable outcomes for retention and LTV?"

• "How do you approach defining and validating hypotheses for new product features or subscription tiers? Walk us through an example."

• "Imagine you need to design a new loyalty program to increase user engagement with our subscription service. What would be your first steps, and how would you measure success?" Company & Culture Questions:

• "What excites you about AirHelp's mission, and how do you see your design skills contributing to our goal of simplifying air travel?"

• "How do you balance the need for speed in a fast-paced environment with maintaining a high bar for design quality and user experience?"

• "Describe your experience working with data and user research. How do you translate insights into actionable design improvements?" Portfolio Presentation Strategy:

• Focus on the "Why": Clearly articulate the business problem and user need behind each design decision.

• Quantify Impact: Use numbers and metrics to demonstrate the success of your solutions, especially for subscription-related metrics.

• Explain Your Process: Detail your methodology, including research, ideation, prototyping, and iteration. Be ready to discuss trade-offs made.

• Highlight Collaboration: Showcase how you worked with product managers and engineers, and how you handled feedback.

• Showcase Mobile & Subscription Expertise: Ensure your chosen case studies directly align with the core requirements of this role.

📝 Enhancement Note: Prepare to discuss your experience with subscription models, mobile UX, and data-driven decision-making in detail. Be ready to present case studies that clearly demonstrate your ability to impact business metrics and lead design initiatives.

📌 Application Steps

To apply for this Senior Product Designer position:

• Submit your application through the Workable platform, ensuring your CV and portfolio are up-to-date and readily accessible.

• Customize your CV: Highlight experience relevant to B2C subscription products, mobile app design, and data-driven UX. Use keywords from the job description.

• Curate your Portfolio: Select 1-2 of your strongest case studies that directly showcase your end-to-end product design process for subscription services and mobile applications, emphasizing measurable business impact.

• Prepare your Presentation: Practice walking through your portfolio case studies, focusing on your process, decision-making, collaboration, and the quantifiable results achieved.

• Research AirHelp: Familiarize yourself with AirHelp's mission, products (especially the mobile app and subscription services), target audience, and company culture to articulate your interest and fit effectively.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.