Senior Product Designer (all genders)

📍 Job Overview

Job Title: Senior Product Designer (all genders)

Company: HRS Group

Location: Ho Chi Minh City, Vietnam

Job Type: Full-time

Category: Product Design / User Experience

Date Posted: May 12, 2026

Experience Level: 5-10 years

Remote Status: Hybrid

🚀 Role Summary

• Design intuitive, AI-first user experiences for corporate travel booking, focusing on simplicity and efficiency for travelers, agents, and meeting planners.

• Drive measurable business impact by leveraging user data, conversion metrics, and satisfaction data to improve product adoption and time-to-booking.

• Collaborate closely within a Product Trio (Product Manager, Engineers) to validate hypotheses, iterate on solutions, and ensure user-centric product development.

• Own the design process from ideation and prototyping to delivering high-quality, production-ready designs within committed project cycles.

📝 Enhancement Note: This role is within the "Search & Book" business unit, emphasizing the critical nature of the booking experience in HRS's overall value proposition for corporate travel management. The focus on AI-first journeys and data-driven design suggests a forward-thinking product strategy.

📈 Primary Responsibilities

• Design "Apple-esque" user experiences that transform complex booking flows into clear, elegant, and emotionally engaging interactions across transient, group, meeting, and long-stay travel.

• Leverage data, market benchmarks, and customer criteria to build adaptive, context-aware, and intelligently guided user interfaces.

• Apply generative and predictive AI design patterns to anticipate user intent, minimize friction, and continuously learn from usage data.

• Utilize funnel analytics, conversion metrics, and satisfaction data to demonstrably improve repeat usage, cross-segment adoption, and time-to-booking.

• Produce timely, high-quality designs ready for production, operating with a high level of accountability and velocity.

• Balance short-term (current initiatives), medium-term (future opportunities through research), and long-term (vision and innovation) design horizons.

• Accelerate time-to-revenue through rapid prototyping, LLM-assisted design tools, and customer/partner co-creation.

• Develop and maintain a repository of LLM-based user personas to scale research insights across teams and markets.

• Partner with Product and Engineering to validate hypotheses, iterate on solutions, and ensure releases drive both user and business value.

📝 Enhancement Note: The emphasis on "AI-first user experiences," "LLM-based user personas," and "LLM-assisted design tools" indicates a strong push toward leveraging artificial intelligence in the design process and product offering, which is a key differentiator for this role.

🎓 Skills & Qualifications

Education: While not explicitly stated, a Bachelor's or Master's degree in Design, HCI, Computer Science, or a related field is typically expected for a Senior Product Designer role.

Experience: 6+ years of experience in product design for B2B or B2C digital products, ideally within complex, data-rich ecosystems.

Required Skills:

• Mastery of design tools such as Figma, Figma Make, Uizard, Lovable, Builder.io, and Maze AI, for interface design, rapid experimentation, and validation.

• Proven experience using AI in UX research, including desk research, note-taking, data synthesis, documentation, and journey mapping.

• Strong background in usability testing and iterative design, combining qualitative insights with behavioral data to address usability risk and validate design hypotheses.

• Highly decisive and self-organized, with the ability to prioritize effectively, manage multiple design horizons, and drive execution speed without compromising quality.

• Analytical and data-literate: comfortable interpreting funnel metrics, conversion data, and behavioral analytics to inform and justify design decisions.

• Collaborative and influential: skilled at advocating for user-centered design within cross-functional teams and aligning diverse stakeholders.

• Excellent written and spoken English communication skills.

Preferred Skills:

• Experience in the corporate travel or technology sector.

• Amazon 6-pager experience for documentation and storytelling.

• Familiarity with API design principles for user-facing products.

• Experience with designing for global audiences and localization.

📝 Enhancement Note: The specific mention of tools like Figma, Uizard, Lovable, Builder.io, and Maze AI, alongside "LLM-assisted design tools," signifies a highly modern and AI-integrated design stack. Candidates should be prepared to demonstrate proficiency and innovative use of these technologies.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• Showcase a minimum of 3-5 complex digital product design projects with a strong emphasis on user-centered design principles and problem-solving.

• Clearly articulate the "Product Trio" collaboration model within at least one project, detailing your specific role and contribution alongside Product Management and Engineering.

• Demonstrate a deep understanding of how user data and analytics informed design decisions, including examples of funnel optimization and conversion metric improvements.

• Highlight projects that involved AI integration or leveraged AI tools for research, design, or user experience enhancement.

Process Documentation:

• Detail your personal design process, emphasizing iterative loops, user feedback integration, and agile methodologies.

• Provide examples of how you have documented user research findings, design decisions, and user personas, ideally using LLM-assisted tools or for LLM-based persona creation.

• Showcase your ability to translate complex requirements into clear, actionable design specifications for engineering teams.

• Include examples of rapid prototyping and validation techniques used to accelerate time-to-market.

📝 Enhancement Note: Given the role's emphasis on AI and rapid iteration, the portfolio should prominently feature projects where AI tools were utilized for research synthesis, persona development, or design ideation/generation. Demonstrating a structured approach to documentation that scales insights is crucial.

💵 Compensation & Benefits

Salary Range: For a Senior Product Designer with 6+ years of experience in Ho Chi Minh City, Vietnam, a competitive salary range would typically be between VND 60,000,000 to VND 100,000,000 per month, depending on specific skills, experience, and the company's compensation structure.

Benefits:

• Competitive Pay: Attractive salary package with a 13th-month bonus and Reward bonus.

• Hybrid Working Model: Flexibility to work from home and the office.

• Milestone Recognition: Rewards for long-term commitment (2, 5, 10+ years).

• Comprehensive Health Benefits: Private health insurance for employee and family members, plus full statutory coverage (social, health, unemployment).

• Generous Paid Leave: 18 days of paid leave per year, including sick days.

• Continuous Growth: Dedicated learning budget, access to Udemy, English classes, mentoring, and global workshop/business forum opportunities.

• Daily Support: Meal and parking allowances.

• Empowering Culture: Company trips, year-end celebrations, structured quarterly team bonding, and cross-team collaboration activities.

• Referral Bonus: Generous bonus for successful hires referred.

Working Hours: 40 hours per week, with a hybrid work arrangement allowing for flexibility.

📝 Enhancement Note: The salary range is an estimation based on industry benchmarks for senior-level product design roles in major tech hubs in Vietnam. The inclusion of a 13th-month bonus and reward bonus is common practice in Vietnam and adds to the overall compensation package.

🎯 Team & Company Context

🏢 Company Culture

Industry: Travel Technology / Corporate Services. HRS is a significant player in the global lodging and meetings market, transforming corporate travel through innovative technology solutions.

Company Size: HRS Group is a global company with a substantial presence, powering travel programs for 35% of the Fortune 500. While the exact employee count for the Ho Chi Minh City office isn't specified, the overall company size implies a robust, well-resourced organization with opportunities for global impact.

Founded: HRS was founded over two decades ago, bringing a wealth of proprietary data and market leadership to its operations.

Team Structure:

• The Search & Book team is core to HRS's value proposition, focusing on the booking experience.

• Designers operate within a "Product Trio" model, collaborating closely with Product Managers and Engineers.

• This structure emphasizes agile development, cross-functional alignment, and shared ownership of product outcomes.

Methodology:

• Data-driven design and decision-making are paramount, utilizing funnel analytics, conversion metrics, and behavioral data.

• AI is a central theme, with a focus on "AI-first" user journeys and leveraging AI tools for research and design.

• Agile product development methodologies are employed, prioritizing velocity, rapid prototyping, and iterative improvements.

• Strong emphasis on user-centered design principles to address usability risk and enhance customer satisfaction.

Company Website: https://www.hrs.com/

📝 Enhancement Note: HRS's positioning as a leader in corporate travel technology, particularly with its AI Copilot and end-to-end platform, suggests a culture that values innovation, data intelligence, and customer impact. The company's long history in the industry provides a stable foundation for ambitious technological advancements.

📈 Career & Growth Analysis

Operations Career Level: This is a Senior Product Designer role, indicating a mid-to-senior level position with significant autonomy and responsibility. It requires not only strong design execution skills but also strategic thinking, leadership in design advocacy, and the ability to mentor or guide others.

Reporting Structure: The role operates within the "Product Trio" model, suggesting a direct reporting line likely to a Head of Product Design or a Lead Product Designer, with close collaboration with Product Management and Engineering leads.

Operations Impact: The Senior Product Designer will directly influence core product functionalities that drive HRS's revenue and customer acquisition/retention. By improving the booking experience, increasing program adoption, and enhancing traveler satisfaction, their work has a tangible impact on cost savings, compliance, and overall business performance for HRS's clients.

Growth Opportunities:

• Skill Advancement: Deepen expertise in AI-assisted design, advanced prototyping tools, and data-driven UX strategies. Opportunities to become a subject matter expert in specific areas of corporate travel booking.

• Leadership Development: Potential to lead design initiatives, mentor junior designers, and influence product strategy through design vision. The "Amazon 6-pager" preference hints at opportunities for strategic communication and long-form thinking.

• Cross-Functional Exposure: Gain deeper insights into product management, engineering processes, marketing strategies, and sales enablement within the travel technology sector.

• Global Impact: Contribute to a platform used by a significant portion of the Fortune 500, with potential for international collaboration and exposure to global market nuances.

📝 Enhancement Note: The role's emphasis on balancing short-, medium-, and long-term design horizons, coupled with the preference for Amazon 6-pager experience, suggests a strong pathway towards more strategic product roles or design leadership within HRS.

🌐 Work Environment

Office Type: Hybrid working model, allowing for a blend of remote work and in-office collaboration. This suggests a modern approach to work-life balance.

Office Location(s): The role is based in Ho Chi Minh City, Vietnam, with specific office locations mentioned as Anna Building, Quang Trung Software City, District 12, HCMC, or Lim Tower 3, 29A Nguyen Dinh Chieu Street, District 1. This offers accessibility within a major business hub.

Workspace Context:

• The hybrid model supports flexibility, allowing designers to choose their work environment based on focus needs and collaborative requirements.

• Expect access to modern design tools and technology, including AI-assisted platforms.

• The "Product Trio" structure fosters a highly collaborative environment, encouraging close teaming with product and engineering counterparts.

• Regular team bonding and cross-team activities aim to strengthen relationships and facilitate knowledge sharing, crucial for a cohesive design and product development culture.

Work Schedule: Standard working hours are likely 40 hours per week, with the hybrid model offering flexibility in how and where these hours are executed.

📝 Enhancement Note: The hybrid model combined with specific office locations indicates a company that values both flexibility and in-person collaboration, likely with well-equipped office spaces designed to support team interaction and focused work.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: A recruiter or hiring manager will review your application and portfolio. Be prepared to articulate your design philosophy and key career achievements.

• Portfolio Presentation & Discussion: Expect to present 1-2 key projects from your portfolio, detailing your process, challenges, solutions, and impact. Focus on the "Product Trio" collaboration and data-driven decision-making.

• Technical/Design Challenge: A practical design exercise may be given, focusing on problem-solving within the corporate travel domain, potentially involving AI integration or complex user flows. This might be a take-home assignment or a live working session.

• Cross-Functional Interviews: Interviews with Product Managers and Engineers to assess collaboration style, technical understanding, and alignment with team dynamics.

• Final Interview: Likely with a senior leader (e.g., Head of Design, VP of Product) to discuss strategic alignment, cultural fit, and long-term potential.

Portfolio Review Tips:

• Curate Strategically: Select projects that best showcase your experience with complex digital products, AI integration, data-driven design, and the "Product Trio" collaboration.

• Tell a Story: For each project, clearly define the problem, your role, the process (emphasizing AI tools and data), the solution, and the measurable impact (quantify results whenever possible).

• Highlight AI & Data: Explicitly detail how you used AI in research or design, and how you leveraged analytics and behavioral data to inform your decisions and measure success.

• Showcase Collaboration: Briefly describe your interactions within cross-functional teams and how you managed stakeholder feedback.

• Be Production-Ready: Demonstrate designs that are polished, well-documented, and clearly intended for development.

Challenge Preparation:

• Understand the Domain: Research HRS, its competitors, and the challenges in corporate travel booking. Familiarize yourself with concepts like policy compliance, traveler experience, and VAT reclaim.

• Embrace AI: Think about how AI can solve problems in travel booking, from predictive search to personalized recommendations and automated itinerary planning.

• Focus on Impact: For any challenge, frame your solution around measurable business outcomes (e.g., increased conversion, reduced booking time, improved compliance).

• Structure Your Approach: Practice articulating your design process clearly and concisely, especially if presenting on the spot.

📝 Enhancement Note: The emphasis on "AI-first," "data-driven," and "Product Trio" collaboration means your portfolio and interview responses should consistently highlight these aspects. Be ready to discuss specific AI tools and how you integrate them into your workflow.

🛠 Tools & Technology Stack

Primary Tools:

• Design & Prototyping: Figma (including Figma Make), Uizard, Lovable, Builder.io, Maze AI. Proficiency in these tools for interface design, rapid experimentation, and validation is essential.

• AI in UX: Tools and methodologies for leveraging AI in UX research (desk research, note-taking, data synthesis, journey mapping) and design (generative AI, predictive patterns, LLM-assisted design).

• Collaboration: Standard tools for team communication and project management (e.g., Slack, Jira, Confluence, Asana) will likely be used.

Analytics & Reporting:

• Behavioral Analytics: Tools for tracking user behavior, funnel analysis, and conversion metrics (e.g., Google Analytics, Amplitude, Mixpanel).

• Data Interpretation: The ability to interpret and act upon quantitative data to inform design decisions.

CRM & Automation:

• While not directly hands-on for the designer, understanding how CRM data or booking automation impacts user experience and business goals is beneficial. Familiarity with enterprise software ecosystems is a plus.

📝 Enhancement Note: The explicit mention of Figma, Uizard, Lovable, Builder.io, and Maze AI, along with "LLM-assisted design tools," strongly indicates the expected technology stack. Candidates should be prepared to discuss their experience and proficiency with these specific platforms and methodologies.

👥 Team Culture & Values

Operations Values:

• User-Centricity: A deep commitment to understanding and serving the diverse needs of corporate travelers, travel agents, and meeting planners.

• Innovation & AI: Embracing cutting-edge technology, particularly AI, to create next-generation user experiences that are intelligent and anticipatory.

• Data-Driven Impact: Using data and analytics to guide design decisions and demonstrate measurable business value, such as cost savings and increased adoption.

• Simplicity & Elegance: Striving for "Apple-esque" experiences that transform complexity into intuitive, clear, and emotionally engaging interactions.

• Integrity & Velocity: Delivering high-quality designs with accountability and speed, balancing short-term needs with long-term vision.

• Collaboration: Working effectively within cross-functional teams (Product Trio) to achieve shared goals and drive product success.

Collaboration Style:

• Product Trio Model: Close, integrated collaboration with Product Managers and Engineers, forming a core unit for product development.

• Cross-functional Alignment: Engaging with marketing, sales, and other global teams to ensure product strategy is cohesive and well-supported.

• Data-Informed Dialogue: Using data and research insights as the basis for discussions and decision-making.

• Open Feedback: A culture that encourages constructive feedback to drive continuous improvement in design and product.

📝 Enhancement Note: The values emphasize a blend of user empathy, technological innovation (especially AI), data-driven outcomes, and efficient execution within a collaborative framework.

⚡ Challenges & Growth Opportunities

Challenges:

• Designing for Complexity: Translating intricate corporate travel booking processes, including group and meeting bookings, into simple, intuitive user interfaces.

• AI Integration: Effectively integrating AI capabilities into user journeys to anticipate needs and minimize friction, while ensuring transparency and user trust.

• Balancing Design Horizons: Effectively managing and delivering on immediate project needs while also contributing to future product vision and innovation.

• Data Synthesis: Synthesizing insights from diverse data sources (behavioral analytics, user feedback, market benchmarks) to inform design direction.

• Cross-Functional Alignment: Navigating diverse stakeholder needs and priorities to ensure design integrity and successful product launches.

Learning & Development Opportunities:

• AI Design Specialization: Becoming a leader in AI-assisted UX design, exploring new tools and methodologies.

• Product Strategy Influence: Developing skills to influence product roadmaps and long-term design vision through strategic design thinking.

• Cross-Disciplinary Expertise: Deepening understanding of product management, engineering, and business strategy within the travel tech domain.

• Global Exposure: Working on a product used by a significant portion of the Fortune 500, offering insights into global market demands and best practices.

• Mentorship: Opportunities to mentor junior designers and contribute to the growth of the design team.

📝 Enhancement Note: The challenges are directly tied to the innovative nature of the role, particularly the advanced use of AI and the need to simplify complex enterprise processes. The growth opportunities align with career progression in product design and strategic product development.

💡 Interview Preparation

Strategy Questions:

• "Describe a complex booking process you simplified through design. How did you use data and AI to inform your solution, and what was the measurable impact?"

• "How would you approach designing an AI-first user journey for corporate meeting bookings? What are the key considerations for anticipating user intent and building trust?"

Company & Culture Questions:

• "What excites you most about HRS's mission and the corporate travel technology space?"

• "How do you ensure design integrity and user advocacy within a cross-functional 'Product Trio'?"

Portfolio Presentation Strategy:

• Structure Your Narrative: For each case study, use a clear problem-solution-impact framework. Explicitly detail your role and the collaboration within the "Product Trio."

• Show, Don't Just Tell: Use visuals that clearly demonstrate user flows, UI designs, and prototypes. If possible, show interactive prototypes.

• Quantify Impact: Highlight metrics related to conversion rates, time-to-booking, user satisfaction, or cost savings.

• Emphasize AI & Data: Clearly articulate how AI tools were used in your process and how data analytics informed your design choices and validated your solutions.

• Prepare for Q&A: Anticipate questions about your design process, decision-making rationale, and how you handle challenges.

📝 Enhancement Note: Interview preparation should heavily focus on demonstrating how you integrate AI and data into your design process, your ability to collaborate effectively, and your understanding of the business impact of your design work in the context of corporate travel.

📌 Application Steps

To apply for this Senior Product Designer position:

• Submit your application through the provided application link on the HRS jobs portal.

• Tailor your Resume: Highlight your 6+ years of product design experience, specifically mentioning B2B/B2C digital products, complex ecosystems, and any relevant industry experience (travel tech, SaaS). Integrate keywords like "AI in UX," "Figma," "Usability Testing," "Data-Driven Design," and "Product Trio."

• Curate Your Portfolio: Select 2-3 of your strongest projects that exemplify your skills in designing complex user flows, leveraging AI in the design process, using data analytics to drive decisions, and collaborating within cross-functional teams. Ensure each project clearly articulates the problem, your process, the solution, and the measurable impact.

• Prepare for a Design Challenge: Familiarize yourself with common product design challenges in the travel tech space and practice articulating solutions that incorporate AI and data-driven approaches.

• Research HRS: Understand HRS's products, market position, and company values. Prepare to discuss how your design philosophy aligns with their emphasis on innovation, data, and customer excellence.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.

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