Senior Motion & Brand Designer

📍 Job Overview

Job Title: Senior Motion & Brand Designer

Company: Weight Watchers

Location: New York, United States

Job Type: Full-Time

Category: Creative & Media / Art & Design / Marketing

Date Posted: 2026-09-03

Experience Level: 7+ Years

Remote Status: Hybrid

🚀 Role Summary

• Spearhead the creation of dynamic motion graphics and brand assets for critical customer acquisition channels, including CRM, landing pages, and paid social media campaigns.

• Serve as the primary expert in motion design, producing high-quality GIFs, animations, and video content that aligns with brand guidelines and campaign objectives.

• Leverage a T-shaped skill set, combining deep specialization in motion graphics with strong generalist design capabilities across various digital formats and project types.

• Drive creative workflow improvements and process optimizations to enhance team efficiency and maintain high standards of quality and craft amidst increasing request volumes.

• Collaborate closely with marketing and brand stakeholders to translate strategic briefs into impactful creative solutions that drive business performance.

📝 Enhancement Note: This role is positioned as a senior individual contributor with a strong emphasis on motion design expertise, serving as a key creative resource for digital acquisition channels. The hybrid work model suggests a balance between in-office collaboration and remote flexibility.

📈 Primary Responsibilities

• Execute end-to-end creation of motion assets for email/CRM (animated GIFs, banners), website and landing page graphics, paid social advertisements, organic social content, and campaign videos.

• Apply advanced skills in Adobe After Effects and Premiere Pro, alongside robust knowledge of Figma and the Adobe Creative Suite, to deliver polished, on-brand creative across diverse formats.

• Effectively prioritize and manage multiple concurrent projects at various stages of development, demonstrating flexibility to transition between rapid-turnaround executions and longer-lead campaign initiatives.

• Develop deep expertise in the Weight Watchers brand system and voice to ensure independent work with minimal review cycles.

• Proactively identify and propose enhancements to creative workflows and processes to increase team capacity and output quality.

• Partner with marketing and brand teams to interpret creative briefs and deliver effective, performance-driven designs.

📝 Enhancement Note: The responsibilities highlight a need for both technical motion design proficiency and strong foundational design skills, emphasizing the ability to manage a high volume of diverse creative tasks independently and collaboratively.

🎓 Skills & Qualifications

Education: While not explicitly stated, a Bachelor's degree in Graphic Design, Motion Graphics, Digital Media, or a related field is typically expected for a senior-level role.

Experience: 7+ years of dedicated experience in brand design and motion graphics, with a demonstrable portfolio showcasing range, craft, and measurable impact.

Required Skills:

• Expert proficiency in Adobe After Effects and Adobe Premiere Pro for advanced animation and video editing.

• Solid working knowledge of Figma for collaborative design and prototyping.

• Comprehensive understanding of the broader Adobe Creative Suite (e.g., Photoshop, Illustrator).

• Proven ability to manage multiple concurrent projects, prioritize tasks effectively, and consistently meet deadlines in a fast-paced environment.

• Strong T-shaped skill set: deep specialization in motion graphics complemented by broad generalist design abilities across various digital formats, platforms, and project types.

• Excellent communication and collaboration skills, with the ability to work effectively with peers and stakeholders without direct reporting lines.

• A process-oriented mindset, capable of identifying inefficiencies and proposing actionable solutions for workflow improvement. Preferred Skills:

• Experience with Jitter or similar emerging motion design tools.

• Proven experience designing specifically for CRM/email campaigns, landing pages, and paid social advertising.

• Familiarity with brand system development and application.

• Experience in the digital health or wellness industry.

📝 Enhancement Note: The emphasis on a "T-shaped" skill set indicates a need for deep expertise in motion graphics paired with a broad understanding of general design principles and digital marketing channels. The preference for CRM/paid social experience suggests the role is heavily focused on performance marketing creative.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• A comprehensive portfolio showcasing a minimum of 7 years of professional experience in brand design and motion graphics.

• Demonstrable examples of end-to-end motion asset creation for digital acquisition channels, including CRM, landing pages, and paid social.

• Case studies that highlight the impact and performance of creative work, ideally with quantifiable results or insights into campaign success.

• Evidence of strong foundational design skills across various digital formats, not solely focused on animation.

• Examples of how you've improved creative workflows or processes, demonstrating a proactive, problem-solving approach. Process Documentation:

• Include examples of how you've approached project management for multiple concurrent creative initiatives, detailing your prioritization and workflow strategies.

• Showcase your ability to internalize and apply a brand system and voice consistently across different creative outputs.

• Provide insights into your collaborative process when working with marketing and brand stakeholders, illustrating how you translate briefs into effective creative.

• If possible, include examples of how you've optimized creative processes or identified efficiencies within a design team.

📝 Enhancement Note: A strong portfolio is critical for this role, serving as the primary evidence of craft, range, and impact. Candidates should curate their portfolios to specifically highlight motion design expertise, digital acquisition channel experience, and process-oriented thinking.

💵 Compensation & Benefits

Salary Range: $110,000 - $115,000 USD per year.

Explanation: This range is provided by the company and reflects the typical compensation for a Senior Motion & Brand Designer in the New York City metropolitan area, considering the specified experience level (7+ years), the specialized nature of motion graphics, and the company's industry.

Benefits:

• Comprehensive benefits package: This typically includes health, dental, and vision insurance, life insurance, disability coverage, and potentially retirement savings plans (e.g., 401k).

• Annual bonus program: This suggests an incentive structure tied to individual and/or company performance.

Working Hours: 40 hours per week. The role operates within a hybrid work environment, allowing for a balance between in-office collaboration and remote work.

📝 Enhancement Note: The salary range is competitive for a senior-level design role in a high-cost-of-living area like New York. The inclusion of an annual bonus program indicates a performance-driven culture. The hybrid model offers flexibility, but candidates should be prepared for in-office collaboration days.

🎯 Team & Company Context

🏢 Company Culture

Industry: Global Digital Health & Wellness. Weight Watchers is a leader in the behavioral weight health program sector, now evolving to integrate medical care and specialized programs for weight-loss medications (like GLP-1s).

Company Size: The description implies a large, established global organization with a significant digital presence and evolving clinical pathways.

Founded: 1963. This long history signifies a deep understanding of the wellness industry and a capacity for adaptation and innovation.

Team Structure:

• The Senior Motion & Brand Designer will be part of the creative team, likely within a larger marketing or brand department.

• They will report to a Creative Director or Design Lead, working closely with brand managers, marketing specialists, and potentially other designers.

• Cross-functional collaboration is essential, partnering with marketing stakeholders for campaign briefs and with potentially other design disciplines for integrated campaigns. Methodology:

• Data-driven creative: The role emphasizes creating work that "performs," suggesting a focus on analytics and measurable results from CRM, landing pages, and paid social.

• Process optimization: The company values individuals who can identify and improve workflows, indicating a culture of continuous improvement and efficiency.

• Collaborative approach: The role requires strong partnerships across teams to achieve common goals.

Company Website: www.weightwatchers.com

📝 Enhancement Note: Weight Watchers is positioning itself at the forefront of the evolving weight health landscape, blending its established community-based approach with new clinical interventions. This suggests a forward-thinking and innovative company culture.

📈 Career & Growth Analysis

Operations Career Level: This is a Senior individual contributor role. It signifies a high level of expertise, autonomy, and responsibility within the design function, particularly in motion graphics and digital acquisition creative.

Reporting Structure: The designer will likely report to a Creative Director or a Design Manager. While not a management role, it involves mentoring and guiding junior designers or providing expert guidance.

Operations Impact: The work directly impacts customer acquisition and engagement across key digital channels. High-performing creative assets translate to increased conversions, better campaign ROI, and stronger brand perception, directly contributing to the company's growth and mission.

Growth Opportunities:

• Specialization: Deepen expertise in motion design, video production, or specific digital marketing creative strategies.

• Leadership: Potential to become a lead designer on major campaigns, mentor junior team members, or influence creative strategy and process.

• Cross-functional Exposure: Gain deeper understanding of marketing strategy, campaign performance analysis, and product development within the digital health sector.

• Industry Evolution: Opportunity to work with cutting-edge trends in digital health and the evolving landscape of weight management solutions.

📝 Enhancement Note: This role offers a clear path for a designer to become a highly specialized and influential contributor within a leading digital health company, with opportunities to grow into leadership or specialized expert roles.

🌐 Work Environment

Office Type: Hybrid work environment. This means a combination of in-office work for collaboration and remote work for individual tasks. Specific details on required in-office days are not provided but are typical for hybrid models.

Office Location(s): New York, United States. This likely refers to a corporate office in the New York City metropolitan area, offering access to a vibrant creative and business hub.

Workspace Context:

• Collaborative environment: The hybrid model and emphasis on cross-functional partnerships suggest an environment that encourages teamwork and idea sharing, both in-person and virtually.

• Access to Technology: As a digital health company, expect modern creative software and hardware. The role specifically calls out Adobe Creative Suite, Figma, and motion tools.

• Operations Team Interaction: Regular interaction with marketing, brand, and potentially product teams to ensure creative aligns with business objectives and user needs.

Work Schedule: Standard 40-hour work week, with flexibility inherent in a hybrid model. The emphasis on managing multiple projects suggests a need for efficient time management and adaptability.

📝 Enhancement Note: The hybrid model in a major city like New York offers a blend of professional development opportunities and work-life balance. Candidates should be comfortable with both remote and in-office work dynamics.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: HR or recruiter review of application, focusing on experience alignment and portfolio submission.

• Portfolio Review & Creative Assessment: A dedicated session with design leadership or a hiring manager to thoroughly review the candidate's portfolio, discussing craft, process, and impact of past work. This is where motion design expertise will be heavily scrutinized.

• Skills-Based Exercise/Case Study: Candidates may be asked to complete a short creative challenge or present a case study demonstrating their approach to a specific design problem relevant to Weight Watchers' acquisition channels (e.g., designing a GIF for an email campaign, animating a social ad concept).

• Cross-Functional Interviews: Meetings with marketing and brand stakeholders to assess collaboration style, communication skills, and understanding of business objectives.

• Final Interview: Potentially with a higher-level executive (e.g., VP of Marketing, Creative Director) to assess cultural fit and overall suitability for the senior role.

Portfolio Review Tips:

• Highlight Motion First: Ensure your motion design work is prominently featured and easily accessible. Showcase a variety of motion techniques and styles.

• Showcase Digital Acquisition: Include specific examples of work done for CRM, landing pages, paid social, or similar digital advertising contexts. Quantify impact if possible.

• Demonstrate T-Shaped Skills: Include examples of strong static design work (Figma, Adobe Suite) to prove generalist capabilities beyond motion.

• Process is Key: For each project, briefly explain your role, the brief, your creative process, the tools used, and the outcome or learnings.

• Brand Alignment: Be prepared to discuss how you would adapt your style to fit the Weight Watchers brand, or present work that demonstrates brand fluency.

• Efficiency Focus: Include a project that showcases how you improved a workflow or managed multiple urgent requests efficiently.

Challenge Preparation:

• Understand the Brand: Deeply research Weight Watchers' current branding, marketing campaigns, and target audience.

• Practice Motion Tools: Ensure you are highly proficient and can quickly execute ideas in After Effects, Premiere Pro, and Jitter (if applicable).

• Think Performance: Frame your problem-solving approach around achieving specific marketing objectives (e.g., click-through rates, engagement, conversions).

• Prepare Case Studies: Have 2-3 detailed case studies ready to present that cover different aspects of your expertise (motion, static design, process improvement, collaboration).

📝 Enhancement Note: The interview process will heavily rely on the portfolio. Candidates should prepare to articulate their creative process, demonstrate technical proficiency, and discuss how their work drives business results, especially within the context of digital acquisition marketing.

🛠 Tools & Technology Stack

Primary Tools:

• Adobe After Effects: Essential for advanced motion graphics, animation, and visual effects. Proficiency expected at an expert level.

• Adobe Premiere Pro: Crucial for video editing, sequencing, and final output of motion assets and campaign videos.

• Figma: Required for collaborative design, prototyping, and potentially asset creation for digital platforms. Solid working knowledge is key.

• Adobe Creative Suite: Broad proficiency across core applications like Photoshop and Illustrator for asset preparation and graphic design.

• Jitter (or similar emerging motion tools): Experience is a plus, indicating awareness of newer technologies in the motion design space.

Analytics & Reporting:

• While not explicitly listed as a direct tool requirement for the designer, understanding how to interpret analytics from CRM, landing pages, and paid social is crucial for optimizing creative performance. Familiarity with tools like Google Analytics, Adobe Analytics, or platform-specific ad managers would be beneficial. CRM & Automation:

• CRM/Email Platforms: Experience designing for platforms like Salesforce Marketing Cloud, Mailchimp, or similar is highly preferred, as CRM is a key channel.

• Landing Page Builders: Familiarity with tools used to build and deploy landing pages (e.g., Unbounce, Instapage, or internal CMS) would be advantageous.

📝 Enhancement Note: The technology stack is heavily focused on industry-standard creative software. The emphasis is on deep expertise in motion graphics tools and broad competence in general design and digital marketing platforms.

👥 Team Culture & Values

Operations Values:

• Healthy Habits & Community: The core mission of Weight Watchers. This translates to fostering a supportive and collaborative internal environment.

• Innovation & Evolution: The company is actively redefining the weight health category, indicating a culture that embraces change, new technologies, and forward-thinking strategies.

• Data-Driven Decisions: The focus on performance metrics for CRM, landing pages, and paid social suggests a culture that values measurable results and uses data to inform creative direction.

• Efficiency & Process Improvement: The explicit mention of identifying workflow improvements highlights a value placed on streamlined operations and continuous enhancement.

• Inclusivity & Diversity: Stated as a priority, emphasizing a commitment to a diverse and equitable workplace.

Collaboration Style:

• Cross-functional Integration: The role requires close collaboration with marketing and brand teams, suggesting a need for clear communication, active listening, and a shared understanding of objectives.

• Peer Collaboration: Working alongside other designers and creative professionals, likely involving feedback sessions, brainstorming, and knowledge sharing.

• Process-Oriented: A willingness to discuss, refine, and implement better ways of working together, ensuring smooth project execution.

📝 Enhancement Note: The culture appears to be a blend of mission-driven purpose (health and wellness), innovative problem-solving, and a practical focus on performance and efficiency, all within an inclusive environment.

⚡ Challenges & Growth Opportunities

Challenges:

• Balancing Speed and Quality: The need to produce both quick-turnaround assets for acquisition channels and higher-fidelity campaign work requires excellent prioritization and execution skills.

• Evolving Digital Health Landscape: Staying abreast of new trends in weight management, digital health, and marketing creative best practices.

• Brand Consistency Across Diverse Channels: Ensuring a cohesive brand message and visual identity across various digital touchpoints (email, web, social).

• Measuring Creative Impact: Translating creative efforts into quantifiable business results and effectively communicating that impact.

Learning & Development Opportunities:

• Mastery of Motion Design Tools: Continuous learning and refinement of skills in After Effects, Premiere Pro, and emerging motion technologies.

• Digital Marketing Creative Strategy: Gaining deeper insights into performance marketing, user acquisition funnels, and conversion rate optimization through creative.

• Brand System Expertise: Becoming a subject matter expert on the Weight Watchers brand, potentially contributing to its evolution.

• Industry Trends: Exposure to advancements in digital health, behavioral science, and creative technology.

• Mentorship & Leadership: Opportunities to guide junior designers and influence creative direction on key projects.

📝 Enhancement Note: This role presents challenges that are common in fast-paced creative environments focused on acquisition, but also offers significant opportunities for skill development and career advancement within a growing and evolving industry.

💡 Interview Preparation

Strategy Questions:

• "Describe a time you had to balance rapid creative execution with high-quality craft. How did you manage your priorities and ensure brand consistency?" (Focus: Prioritization, Quality, Brand)

• "Walk us through your process for creating an animated GIF for a CRM campaign. What factors do you consider, and how do you ensure it drives engagement?" (Focus: Process, CRM, Engagement)

• "How would you approach designing motion graphics for a paid social campaign targeting a new demographic for Weight Watchers?" (Focus: Strategy, Target Audience, Motion Design) Company & Culture Questions:

• "What excites you about Weight Watchers' mission and its current evolution in the digital health space?" (Focus: Mission Alignment, Industry Awareness)

• "How do you contribute to a positive and collaborative team environment, especially in a hybrid work setting?" (Focus: Collaboration, Teamwork)

• "Describe a situation where you identified a workflow inefficiency within a creative team. What steps did you take, and what was the outcome?" (Focus: Process Improvement, Proactiveness) Portfolio Presentation Strategy:

• Storytelling: For each piece, don't just show it; tell the story behind it. What was the brief? What was your role? What challenges did you overcome? What was the result?

• Quantify Impact: Whenever possible, include metrics or data that demonstrate the success of your work (e.g., increased CTR, higher engagement rates, conversion improvements).

• Demonstrate Range: Clearly showcase both your motion graphics expertise and your broader design skills across different formats.

• Process Walkthrough: Be ready to visually or verbally walk through your design process, from concept to final execution, highlighting key decisions and tool usage.

• Tailor to WW: Select portfolio pieces that are most relevant to Weight Watchers' brand, target audience, and the specific channels mentioned (CRM, landing pages, paid social).

📝 Enhancement Note: Candidates should prepare to articulate their thought process, demonstrate not only creative skill but also strategic thinking and a results-oriented mindset, and showcase their ability to integrate into a mission-driven, collaborative team.

📌 Application Steps

To apply for this Senior Motion & Brand Designer position:

• Submit your application through the provided link on the Weight Watchers careers page.

• Curate Your Portfolio: Select and organize your strongest work, focusing on motion graphics, digital acquisition channels (CRM, landing pages, paid social), and demonstrating your T-shaped design skills. Ensure it's easily accessible and highlights impact.

• Tailor Your Resume: Update your resume to prominently feature keywords from the job description (e.g., Motion Design, Brand Design, After Effects, Figma, CRM, Paid Social, Project Management, Collaboration). Quantify achievements wherever possible.

• Prepare Your Presentation: Practice walking through 2-3 key portfolio pieces, focusing on storytelling, process, impact, and brand relevance. Be ready to discuss your approach to creative challenges and collaboration.

• Research Weight Watchers: Understand their mission, current marketing efforts, brand guidelines, and recent company news, particularly regarding their expansion into new weight health treatments.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.