Senior Marketing Designer, PMG

📍 Job Overview

Job Title: Senior Marketing Designer, PMG

Company: Porch Group

Location: Colombia (Remote)

Job Type: Full-Time

Category: Marketing Operations / Creative Operations

Date Posted: May 27, 2026

Experience Level: 5-10 Years

Remote Status: Fully Remote

🚀 Role Summary

• This role is central to executing marketing campaigns by translating creative briefs into high-quality, on-brand visual assets across various digital channels, including web, email, paid media, and social platforms.

• It requires a strong understanding of performance-oriented marketing channels and the ability to design for direct response to drive campaign effectiveness.

• The Senior Marketing Designer will act as a brand steward, ensuring consistency across a portfolio of brands and contributing to the development and maintenance of design systems and templates.

• This position demands a hands-on approach, managing multiple projects simultaneously within a fast-paced environment, requiring strong organizational and communication skills to collaborate effectively with channel owners and stakeholders.

📝 Enhancement Note: While the title is "Senior Marketing Designer," the responsibilities heavily lean towards operationalizing marketing creative. This role requires a blend of creative execution and process adherence, making it a key component of Marketing Operations, particularly in managing creative production pipelines and ensuring brand consistency across diverse campaigns. The focus on translating briefs, managing multiple requests, and delivering production-ready files highlights an operational aspect of design.

📈 Primary Responsibilities

• Creative Execution & Production:

  • Design and produce campaign assets for marketing initiatives across email, paid media, social media, landing pages, and other digital channels.
  • Translate campaign and creative briefs from channel owners into effective visual concepts and final, polished assets.
  • Balance speed and quality to deliver high-quality creative output while managing multiple projects, deadlines, and stakeholder requirements.
  • Create design work for a wide range of formats, including website and landing page visuals, email marketing assets, paid social and display ads, social graphics, and presentation materials.
  • Deliver clean, organized, and production-ready files suitable for handoff, implementation, or adaptation across various platforms.

• Brand Stewardship:

  • Ensure consistent application of established brand guidelines across all creative work to maintain unified visual identity, messaging, and tone.
  • Utilize strong design instincts to make informed decisions regarding layout, typography, hierarchy, imagery, and channel-specific best practices.
  • Contribute to the maintenance and improvement of reusable design systems, templates, components, and creative patterns.
  • Conduct thorough quality control reviews to ensure accuracy, polish, and alignment with brand standards before creative is launched.

• Collaboration & Feedback Management:

  • Partner directly with marketing channel owners to understand campaign goals, target audiences, and success metrics for each request.

  • Manage feedback from stakeholders efficiently by asking clarifying questions, organizing revisions, and proactively moving projects forward.

  • Provide thoughtful design recommendations to enhance creative requests based on brand standards, user experience, channel performance, or creative best practices.

  • Collaborate with marketing, product, sales, and other internal teams to support broader business needs across Porch Group's brand portfolio.

📝 Enhancement Note: The responsibilities emphasize the operational execution of marketing creative. The "Creative Execution & Production" section details the workflow from brief to final asset, which is a core function in creative operations. "Brand Stewardship" highlights the importance of maintaining standards and systems, crucial for scalable marketing efforts. "Collaboration & Feedback Management" underscores the need for efficient communication and process management within a cross-functional team, typical of operations roles.

🎓 Skills & Qualifications

Education:

Experience:

• 5+ years of professional design experience, with a significant portion ideally gained in-house at a company or within an agency environment supporting marketing teams.

• Proven experience in designing direct response assets and understanding their impact on campaign performance.

• Demonstrated ability to manage multiple projects and deadlines concurrently in a fast-paced marketing environment.

Required Skills:

• Design Software Proficiency: Strong proficiency in Figma and Adobe Creative Suite (Photoshop, Illustrator, InDesign).

• Core Design Principles: Excellent typography, layout, composition, and visual hierarchy skills.

• Brand Management: Experience designing within established brand guidelines and a strong understanding of brand consistency.

• Digital Channel Design: Proven ability to design for performance-oriented channels including email marketing, paid social, display ads, and landing pages.

• Systems Thinking: Experience creating and utilizing reusable templates, components, and design systems.

• Production Readiness: Ability to prepare clean, organized files for handoff, production, or implementation.

• Communication: Strong verbal and written communication skills, with the ability to clearly explain design decisions and manage feedback.

• Work Style: Highly organized, detail-oriented, dependable, and capable of working independently with a solutions-oriented approach.

Preferred Skills:

• Experience designing for multi-brand organizations.

• Familiarity with HubSpot or similar CRM/ESP platforms for email marketing asset creation.

• Basic understanding of web, email, and responsive design principles.

• Working knowledge of HTML/CSS for email or web design.

• Experience with project management tools such as Monday.com, Asana, or similar.

• Motion graphics, video editing, or light animation skills.

• Familiarity with AI creative tools (e.g., Adobe Firefly, Midjourney, DALL-E, Runway).

• Experience working with global and/or US-based business teams.

• Excellent written and communication skills in English.

📝 Enhancement Note: The required skills emphasize core design craft and tool proficiency, as well as the ability to manage projects and adhere to brand standards—all critical for effective marketing operations. The preferred skills, particularly those related to CRM/ESP platforms, HTML/CSS, and project management tools, directly point to the operational aspects of creative delivery and campaign execution.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• Marketing Campaign Focus: Showcase a portfolio that clearly demonstrates experience in designing marketing campaigns across digital channels, emphasizing direct response and performance-oriented creative.

• Brand Consistency Examples: Include examples that highlight your ability to maintain brand consistency across different assets and potentially across multiple brands.

• Process Documentation: Briefly outline your design process for a typical marketing campaign, from receiving a brief to delivering final assets, demonstrating your workflow and organizational approach.

• Tool Proficiency Display: Integrate examples that implicitly or explicitly showcase your proficiency in Figma and the Adobe Creative Suite.

• Problem/Solution Structure: For key projects, structure your case studies to highlight the initial challenge or brief, your design approach and solutions, and the quantifiable results or impact where possible.

Process Documentation:

• Demonstrate an understanding of workflow management in a creative production context. This includes:
  • Brief Interpretation: How you break down and interpret campaign briefs to inform design strategy.
  • Asset Production Workflow: Your systematic approach to creating assets, including feedback loops and revision management.
  • File Management & Handoff: Your methods for organizing and delivering final files to ensure smooth implementation by other teams (e.g., marketing automation specialists, web developers).

📝 Enhancement Note: For a Senior Marketing Designer role with operational responsibilities, a portfolio is crucial. It needs to go beyond just aesthetics to showcase process, efficiency, and impact. The emphasis on "process documentation" within the portfolio is key for operations roles, as it demonstrates how candidates approach work systematically.

💵 Compensation & Benefits

Salary Range:

• COP 4,500,000 to COP 4,750,000 per month.

• Analysis: This range translates to approximately USD $1,100 - $1,170 per month, based on current exchange rates (as of May 2026). This is considered a competitive salary for a Senior Marketing Designer role with remote work flexibility in Colombia, aligning with industry standards for experienced professionals in the region. The narrow range suggests a defined compensation band for this specific level and set of responsibilities.

Benefits:

• Employment through RemoFirst: This indicates that while working for Porch Group, employment administration (payroll, taxes, benefits) is handled by an Employer of Record (EOR) partner in Colombia. This often simplifies international hiring and compliance.

• Full-Time Position: Offers the stability and comprehensive benefits typically associated with full-time employment.

• Remote Work: Provides the flexibility and autonomy of working from home.

• International Exposure: Opportunity to work with a US-based company, gaining experience in global marketing strategies and cross-cultural collaboration.

• Professional Development: Potential for growth within a growing company and exposure to diverse marketing initiatives across multiple brands.

Working Hours:

• 40 hours per week. This is a standard full-time work schedule. Given the remote nature and international team, there may be an expectation for some flexibility to accommodate meetings across different time zones (primarily US time zones), but the core expectation is a 40-hour work week.

📝 Enhancement Note: Salary research for Colombia indicates that COP 4,500,000 - 4,750,000 per month is a solid salary for a senior-level creative professional, especially in a remote capacity. The EOR model (RemoFirst) is a standard practice for companies hiring internationally and implies that benefits will be compliant with Colombian labor laws, which typically include contributions to health, pension, and other social security programs, in addition to any direct benefits offered by Porch Group.

🎯 Team & Company Context

🏢 Company Culture

Industry: Software-as-a-Service (SaaS), Home Services, Insurance Technology. Porch Group operates at the intersection of technology, real estate, and insurance, providing software solutions and insurance products for homeowners. This is a dynamic, growth-oriented sector.

Company Size: The provided data does not specify the exact employee count for Porch Group, but its listing on Nasdaq and its description as a "leading vertical software and insurance platform" suggest a significant and growing organization, likely with hundreds to thousands of employees globally.

Founded: 2012. Porch Group has a history of growth and expansion, culminating in its IPO in 2020. This indicates a company that values innovation and strategic development.

Team Structure:

• Marketing Department: The Senior Marketing Designer will be part of the marketing team, likely working closely with marketing channel owners (e.g., email marketing specialists, paid media managers, social media managers).

• Cross-Functional Collaboration: Collaboration will extend beyond marketing to product, sales, and potentially other internal teams to support holistic business objectives across Porch Group's portfolio of brands.

• Remote & Global Team: The team will be geographically dispersed, with this role based in Colombia and likely collaborating with colleagues in the US and potentially other regions. This requires strong asynchronous communication skills and an understanding of remote team dynamics.

Methodology:

• Data-Driven Marketing: Porch Group emphasizes performance-oriented channels, suggesting that marketing decisions and creative execution are informed by data and analytics to drive campaign effectiveness and ROI.

• Brand System Integration: The company values brand consistency and the development of reusable design systems, indicating a structured approach to creative production and brand management.

• Agile/Fast-Paced Environment: The description of moving quickly and managing multiple requests points to an agile or fast-paced operational environment where efficiency and adaptability are key.

Company Website: https://porchgroup.com/

📝 Enhancement Note: Understanding Porch Group's industry (SaaS, Insurance Tech) and its growth trajectory (IPO) is crucial. The company's focus on "protecting the whole home" and its relationships with 30,000 companies suggest a complex ecosystem. The team structure will likely reflect this complexity, with a need for clear communication and operational efficiency in a remote, multi-brand environment.

📈 Career & Growth Analysis

Operations Career Level: This role is positioned as a "Senior" level. For a Marketing Designer, this implies a high degree of autonomy, expertise in core design disciplines, and the ability to manage projects independently. In an operational context, it means serving as a reliable executor of creative production, contributing to process improvements, and mentoring more junior designers if applicable.

Reporting Structure: The Senior Marketing Designer will report to a Marketing Manager or Director, likely working closely with specific "channel owners" who brief the designer on campaign needs. The employment through RemoFirst means direct reporting to Porch Group management for day-to-day tasks and performance, while RemoFirst handles HR and compliance.

Operations Impact: The role's impact is directly tied to the effectiveness of marketing campaigns. High-quality, on-brand, and timely creative assets are essential for driving engagement, conversions, and ultimately, revenue. By translating briefs into effective visuals, the designer directly contributes to the success of marketing initiatives and supports the company's growth objectives.

Growth Opportunities:

• Specialization: Opportunity to deepen expertise in specific performance-oriented channels (e.g., paid social, email marketing design) or in developing and managing design systems.

• Cross-Brand Experience: Gaining exposure to designing for multiple brands within the Porch Group portfolio can broaden skill sets and understanding of diverse market segments.

• Process Improvement: As a senior member, there's an opportunity to identify and propose improvements to the creative production workflow, increasing efficiency and effectiveness.

• Mentorship: Potential to mentor junior designers or provide design guidance to less experienced marketing team members.

• AI Tool Integration: Exploration and application of emerging AI creative tools can position the candidate at the forefront of design technology.

📝 Enhancement Note: The "Senior" title suggests a level of responsibility beyond basic execution. The growth opportunities focus on deepening operational skills within creative production and potentially influencing process, which is valuable for career progression in marketing operations.

🌐 Work Environment

Office Type: Fully Remote. This role is designated as "TELECOMMUTE" and explicitly states "Remote" and "CO Remote." The employment is through RemoFirst, an Employer of Record in Colombia, facilitating remote hiring.

Office Location(s): The role is based in Colombia, with the expectation that the employee will work remotely from within the country.

Workspace Context:

• Home Office Setup: The candidate is expected to provide a quiet space to work and a reliable internet connection (minimum 30 Mbps download | 10 Mbps upload). This ensures productivity and participation in virtual meetings.

• Collaborative Tools: Will likely utilize digital collaboration tools (e.g., Slack, Microsoft Teams, project management software) for communication and project tracking.

• Virtual Meetings: Day-to-day interactions will primarily be through video calls and digital communication platforms, requiring strong virtual presence and communication skills.

Work Schedule:

• Standard Full-Time: 40 hours per week. While remote, adherence to a consistent work schedule is expected to ensure availability for team collaboration and project deadlines. Some flexibility may be required to align with US-based team schedules for critical meetings.

📝 Enhancement Note: The fully remote nature of this role requires candidates to be self-disciplined and proficient with remote work tools. The emphasis on internet speed and a dedicated workspace highlights the operational requirements for remote employees.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Application Review: Talent Acquisition team reviews resumes and portfolios. Focus on relevance of experience, tool proficiency, and portfolio quality.

• Screening Call: Likely a call with a Talent Acquisition specialist to assess general fit, motivation, salary expectations, and confirm basic qualifications.

• Design Challenge/Portfolio Review: A practical exercise or a detailed review of the candidate's portfolio, focusing on their approach to marketing design challenges, problem-solving skills, and ability to translate briefs into effective creative. This is where operational thinking will be assessed.

• Hiring Manager Interview: In-depth discussion with the hiring manager (likely a Marketing Manager or Director) to evaluate design craft, strategic thinking, collaboration style, and cultural fit.

• Final Interview (Optional): May involve interviews with other stakeholders or team members to ensure broad alignment.

Portfolio Review Tips:

• Highlight Process: Don't just show the final designs; explain your thought process, the brief, the challenges, and how you arrived at the solution. Emphasize efficiency and how you managed multiple requests.

• Showcase Performance-Oriented Design: Prioritize examples of work that demonstrably drove results (if possible, with metrics). This aligns with the "direct response" and "performance-oriented channels" focus.

• Demonstrate Brand Adherence: Include projects where you successfully worked within strict brand guidelines, showing your ability to maintain consistency.

• Tool Proficiency: Ensure your portfolio implicitly or explicitly shows your command of Figma and Adobe Creative Suite.

• Conciseness: Tailor your portfolio to showcase the most relevant work for this specific role, ensuring it's easy to navigate and understand. Be prepared to walk through 2-3 key projects in detail.

Challenge Preparation:

• Analyze Briefs: Practice dissecting marketing briefs to identify key objectives, target audiences, and desired outcomes.

• Time Management: If given a design challenge, plan your time effectively to complete the core requirements within the allotted window.

• Articulate Decisions: Be ready to clearly explain your design choices, rationale, and how they align with the brief and potential campaign goals.

• Brand Application: If a brand system is provided, demonstrate how you would apply it effectively and consistently.

📝 Enhancement Note: The emphasis on portfolio review and potential design challenges highlights the practical, execution-oriented nature of this role. Candidates should prepare to demonstrate not just creative skill but also their ability to work within operational constraints (briefs, deadlines, brand systems).

🛠 Tools & Technology Stack

Primary Tools:

• Figma: Essential for collaborative design, prototyping, and creating scalable design systems. Expected to be used for most digital asset creation.

• Adobe Creative Suite: Proficiency required in Photoshop (image editing, web graphics), Illustrator (vector graphics, icons, logos), and potentially InDesign (layout for sales collateral if applicable).

Analytics & Reporting:

CRM & Automation:

• HubSpot (Preferred): Experience with HubSpot or similar CRM/ESP platforms is preferred, indicating an understanding of how marketing assets are deployed via email and marketing automation workflows.

• Email Service Providers (ESPs): General understanding of how email templates are built and deployed.

Project Management & Collaboration:

• Monday.com, Asana (Preferred): Experience with project management tools is preferred, indicating comfort with workflow tracking and task management in a team environment.

• Communication Platforms: Proficiency in tools like Slack or Microsoft Teams for daily communication, file sharing, and team collaboration.

Emerging Tools:

• AI Creative Tools (Preferred): Familiarity with tools like Adobe Firefly, Midjourney, DALL-E, and Runway suggests a forward-thinking approach to design and potential for efficiency gains.

📝 Enhancement Note: The explicit mention of Figma and Adobe Creative Suite as primary tools, and HubSpot, project management tools, and AI tools as preferred, clearly defines the expected technical proficiency and hints at the operational workflows the designer will be integrated into.

👥 Team Culture & Values

Operations Values:

• Efficiency & Productivity: A strong emphasis on delivering high-quality work efficiently, meeting deadlines, and contributing to a productive marketing engine.

• Collaboration & Communication: Valuing clear, proactive communication and teamwork, especially in a remote setting, to ensure alignment and smooth project execution.

• Detail-Orientation & Quality: A commitment to producing polished, error-free work that upholds brand standards and meets campaign objectives.

• Adaptability & Solutions-Oriented: Being flexible in a fast-paced environment and focusing on finding practical solutions to design challenges.

• Data-Informed Creativity: Understanding that design serves business goals and should be informed by performance data and user needs.

Collaboration Style:

• Partnership with Channel Owners: Working closely with marketing specialists to understand their needs and deliver assets that meet specific campaign goals.

• Constructive Feedback Exchange: Openness to receiving and providing constructive feedback to improve creative output and processes.

• Proactive Engagement: Taking initiative to ask clarifying questions, offer recommendations, and keep projects moving forward independently.

• Remote Team Integration: Actively participating in virtual team activities and maintaining strong connections through digital communication channels.

📝 Enhancement Note: The values emphasize operational excellence within a creative context. This means not just good design, but design produced efficiently, collaboratively, and with a focus on measurable results, which is the hallmark of a strong operations-focused creative professional.

⚡ Challenges & Growth Opportunities

Challenges:

• Balancing Speed and Quality: The core challenge will be consistently delivering high-quality, on-brand creative assets within tight marketing deadlines.

• Managing Multiple Brand Systems: Effectively navigating and applying design standards across potentially diverse brands within the Porch Group portfolio.

• Remote Collaboration Effectiveness: Maintaining strong communication and collaboration with a dispersed team, ensuring alignment and understanding without in-person interaction.

• Translating Performance Data into Design: Effectively using A/B testing results and performance metrics to inform design iterations and improvements.

• Staying Current with Design Trends & Tools: Continuously learning and adapting to new design software, AI tools, and marketing channel best practices.

Learning & Development Opportunities:

• Advanced Digital Design Techniques: Deepening skills in areas like responsive design, interactive prototyping, and motion graphics.

• Design System Management: Contributing to or leading the development and maintenance of design systems for scalability.

• Performance Marketing Design: Gaining deeper insights into how design impacts conversion rates, A/B testing methodologies, and user acquisition strategies.

• Cross-Functional Exposure: Understanding the operational needs of other marketing functions (e.g., automation, analytics) to better support them with creative.

• AI Tool Exploration: Experimenting with and integrating AI tools into the design workflow for efficiency and innovation.

📝 Enhancement Note: Challenges are framed around operational demands (speed, quality, consistency, remote collaboration) and growth opportunities focus on deepening specialized skills relevant to marketing operations and creative technology.

💡 Interview Preparation

Strategy Questions:

• "Describe your process for taking a marketing campaign brief from initial request to final asset delivery. How do you ensure brand consistency and meet deadlines?" (Assesses process, efficiency, brand stewardship)

• "How do you approach designing for performance-oriented channels like paid social or email marketing? Can you share an example where your design directly contributed to campaign success?" (Assesses understanding of direct response, channel-specific design, and impact)

Company & Culture Questions:

• "What interests you about Porch Group and our mission to support homeowners?" (Assesses company research and alignment)

• "How do you approach collaboration within a remote, cross-functional team, especially when working with stakeholders in different time zones?" (Assesses remote work and collaboration skills)

Portfolio Presentation Strategy:

• Structure is Key: For each project presented, clearly outline the objective, your role, the challenge, your design solution (including rationale), and the outcome/impact.

• Emphasize Process & Efficiency: Walk through your workflow, highlighting how you managed time, feedback, and delivered production-ready files. Showcase your use of Figma and design systems.

• Quantify Impact (If Possible): If you have metrics on campaign performance or conversion lift tied to your designs, present them. This demonstrates operational value.

• Showcase Brand Versatility: Be prepared to discuss how you adapt your design approach to different brand identities and target audiences.

• Be Prepared for Design Exercises: If a live design challenge is part of the interview, practice working efficiently in Figma under timed conditions.

📝 Enhancement Note: Interview preparation advice focuses on demonstrating operational competencies: process, efficiency, problem-solving, and impact, in addition to design craft.

📌 Application Steps

To apply for this operations-focused creative position:

• Submit your application: Click the application link provided to submit your resume and portfolio.

• Tailor your Resume: Ensure your resume highlights experience relevant to marketing operations, creative production, brand stewardship, and proficiency in Figma and Adobe Creative Suite. Use keywords from the job description.

• Curate your Portfolio: Select 3-5 of your strongest marketing design projects that best showcase your ability to translate briefs into effective, on-brand assets for digital channels. Emphasize projects with direct response elements or performance-oriented goals.

• Prepare your Portfolio Walkthrough: Be ready to discuss your process, design decisions, and the impact of your work during an interview. Practice articulating your approach to managing multiple projects and feedback.

• Research Porch Group: Understand their brands, mission, and the context of their work in the home services and insurance technology sectors. Consider how your design skills can support their business objectives.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.