Senior Marketing Designer

📍 Job Overview

Job Title: Senior Marketing Designer

Company: OBDeleven

Location: Vilnius, Vilnius City Municipality, Lithuania

Job Type: Full-Time

Category: Marketing Operations / Creative Operations

Date Posted: 2026-05-21

Experience Level: Mid-Senior Level (4+ years)

Remote Status: Hybrid (3 days in office, 2 days remote)

🚀 Role Summary

• Drive the visual identity and creative output for OBDeleven's marketing initiatives across all digital and physical touchpoints.

• Develop and maintain scalable campaign visuals for social media, paid advertising, email marketing, and product launches, ensuring high performance and brand consistency.

• Design and implement reusable design templates and lightweight design systems to enhance team efficiency and brand integrity.

• Collaborate cross-functionally with marketing, product, HR, and sales teams to translate strategic objectives into compelling visual communication.

• Contribute to the evolution of the OBDeleven brand by creating impactful designs for internal communications, employer branding, and event activations.

📝 Enhancement Note: This role is positioned as a Senior Marketing Designer within a rapidly growing automotive tech company. While the title is "Designer," the responsibilities and required skills strongly indicate a need for strategic thinking, system design, and performance-driven creative, aligning it closely with Marketing Operations and Creative Operations functions. The emphasis on scalability, reusable assets, and cross-functional collaboration highlights its operational importance in ensuring brand consistency and campaign effectiveness.

📈 Primary Responsibilities

• Develop and execute creative concepts for digital marketing campaigns, including social media graphics, paid ad creatives, email marketing assets, and feature launch visuals.

• Design engaging and informative materials for internal communications, employer branding initiatives, and recruitment efforts.

• Create impactful visual assets for physical brand touchpoints, such as exhibition booths, event displays, and print collateral, ensuring brand consistency across all mediums.

• Build and manage a library of reusable design templates and lightweight design systems to empower marketing and other teams to create content efficiently and maintain brand integrity.

• Collaborate closely with content creators, campaign managers, product marketers, and HR to ensure design output aligns with strategic goals and effectively communicates key messages.

• Optimize designs based on performance data and A/B testing insights to maximize engagement and conversion rates across digital channels.

• Maintain a high level of visual consistency and brand adherence across all marketing collateral and communication channels.

• Manage multiple design projects simultaneously, prioritizing tasks effectively to meet deadlines in a fast-paced environment.

📝 Enhancement Note: The responsibilities emphasize not just creative execution but also the strategic development of design systems and reusable assets, which are core to operations functions. The focus on performance optimization and cross-functional collaboration further solidifies its operational impact, moving beyond pure design to strategic brand management.

🎓 Skills & Qualifications

Education: While no specific degree is mandated, a Bachelor's degree in Graphic Design, Visual Communications, Marketing, or a related field is often preferred for senior-level roles in this domain. A strong portfolio can often substitute for formal education.

Experience: 4+ years of progressive experience in marketing design, brand design, or visual design roles, with a proven track record of creating high-performing creative assets.

Required Skills:

• Portfolio: A strong, diverse portfolio showcasing digital campaign work (social media, paid ads, email) and multi-format design (print, events, exhibitions).

• Software Proficiency: Expert-level skills in Figma and the Adobe Creative Suite (Photoshop, Illustrator, InDesign).

• Systemic Thinking: Demonstrated ability to design in systems, create reusable templates, and contribute to design system development.

• Performance-Driven Design: Understanding of how design impacts campaign performance, with experience optimizing visuals for engagement and conversion.

• Typography & Layout: Excellent command of typography, layout principles, and visual hierarchy.

• Cross-Functional Collaboration: Proven ability to work effectively with marketing, product, HR, and sales teams, translating briefs into clear visual outputs.

• Language Proficiency: Professional fluency in Lithuanian and strong spoken and written English skills.

• Project Management: Ability to manage multiple priorities, deadlines, and projects concurrently in a fast-paced environment.

• Proactive Mindset: A self-starter attitude with the ability to propose new ideas and solutions.

Preferred Skills:

• AI Design Tools: Experience integrating AI tools into the design workflow for efficiency and creative exploration.

• Print & Event Design: Experience designing for physical mediums such as exhibitions, booths, and print materials.

• Brand Development: Experience contributing to brand guidelines or evolving brand identity.

• Motion Graphics: Basic understanding or experience with motion graphics for digital assets.

📝 Enhancement Note: The emphasis on "thinking in systems" and "performance-driven design" alongside traditional design skills points to a role that requires operational efficiency and strategic impact, not just aesthetic output. The explicit mention of AI tools suggests a forward-thinking approach to design operations.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• Digital Campaign Showcase: Include examples of successful digital campaigns (social media ads, banner ads, email campaigns) that demonstrate an understanding of performance metrics and ROI.

• System Design Examples: Provide case studies or examples of how you have built reusable templates, style guides, or contributed to design systems to ensure brand consistency and efficiency.

• Multi-Format Design: Showcase work that spans both digital and physical mediums, such as event graphics, print collateral, or exhibition booth designs, highlighting adaptability.

• Problem/Solution Focus: For each portfolio piece, clearly articulate the design challenge, your approach, the tools used, and the measurable impact or outcome.

Process Documentation:

• Workflow Optimization: Demonstrate experience in streamlining design workflows, from brief to final delivery, potentially through process mapping or template utilization.

• Template Creation & Management: Provide examples of templates designed for various marketing channels (e.g., social media posts, presentation slides, ad variations) and explain their implementation and benefits.

• Brand Consistency Audits: Illustrate how you ensure brand consistency across diverse assets and campaigns, perhaps through a visual audit process or a style guide adherence checklist.

📝 Enhancement Note: For a Senior Marketing Designer role, the portfolio is critical. It needs to go beyond showcasing aesthetics to demonstrating operational thinking: how the candidate builds scalable solutions, ensures consistency, and drives measurable results through design. The "Process Documentation" section implies an expectation of understanding and articulating design operations processes.

💵 Compensation & Benefits

Salary Range: Gross salary from 2400 – 4000 EUR/Month. This range is competitive for a Senior Marketing Designer in Vilnius, Lithuania, considering the experience level and the company's offerings.

Explanation of Range: The provided salary range of 2400-4000 EUR gross per month is a strong indicator for a Senior Marketing Designer in Vilnius. This range typically reflects candidates with 4+ years of specialized experience, demonstrating proficiency in key design software, systemic thinking, and performance-driven design principles. The lower end might be for candidates strong in execution but with less experience in system design or strategic input, while the higher end would be for those who can lead initiatives, mentor others, and have a proven track record of significant impact on marketing campaign performance.

Benefits:

• Competitive Pay: Rewarding expertise with competitive and growing compensation.

• Hybrid Work Flexibility: Option to work 3 days in the office and 2 days remotely.

• Comprehensive Health Plan: A robust health insurance package for employees and their families.

• Well-being Focus: Paid days off for personal or family care, flexible working hours, and a birthday day off.

• Work-Life Balance Initiatives:

  • A 4-day workweek for one month annually, contingent on company performance.
  • An additional vacation day awarded for each year of service, up to 4 extra days.

• Continuous Learning:

  • A learning budget equivalent to 2% of gross salary for professional development.
  • A monthly paid self-learning day to focus on skill enhancement.

• Vibrant Company Culture:

  • Friday lunches provided by the company.
  • Regular team-building events and company parties.
  • Standard office perks including snacks, a lounge area, and access to sport communities.

• Impactful Environment: Opportunities to share ideas, receive feedback, and drive impactful changes within the company.

Working Hours: The standard working hours are not explicitly stated, but the mention of "flexible working hours" and a "hybrid work flexibility" suggests a degree of autonomy and adaptability within the operational framework. A typical full-time role in Lithuania would be around 40 hours per week.

📝 Enhancement Note: The salary range is provided and is considered competitive for the specified role and location. The benefits package is extensive, highlighting a strong focus on employee well-being, work-life balance, and professional development, which is attractive for senior operational roles. The mention of flexible working hours is a key operational perk.

🎯 Team & Company Context

🏢 Company Culture

Industry: Automotive Technology / Consumer Electronics. OBDeleven operates at the intersection of automotive diagnostics and user-friendly tech, making complex car functionalities accessible to enthusiasts. This industry context means designs need to balance technical sophistication with user accessibility and a passion for cars.

Company Size: OBDeleven is a growing company, likely medium-sized, with a global presence. This implies a dynamic environment where processes are evolving, and there's ample opportunity for individuals to shape their roles and contribute to scaling operations.

Founded: Founded over 10 years ago, OBDeleven has established a solid market presence and reputation for its innovative diagnostic and customization tools. This history suggests a blend of established processes and a continuous drive for innovation.

Team Structure:

• Marketing Team: The Senior Marketing Designer will work closely with the marketing department, which likely includes campaign managers, content creators, digital marketers, and brand specialists.

• Cross-Functional Collaboration: Close ties with Product, HR, and Sales teams are expected, requiring the designer to understand diverse needs and translate them into unified visual strategies.

• Reporting: The designer will likely report to a Marketing Manager, Creative Lead, or Head of Marketing, who oversees the overall marketing strategy and execution.

Methodology:

• Data-Driven Creativity: The role emphasizes "performance-driven design," indicating a methodology that values data analysis and A/B testing to inform creative decisions and optimize campaign effectiveness.

• Systemic Approach: A core methodology involves creating reusable templates and design systems, promoting efficiency, scalability, and brand consistency across all outputs.

• Agile Development: Given the fast-paced tech environment, design processes likely integrate with agile marketing or product development cycles, requiring flexibility and iterative design.

Company Website: https://obdeleven.com/

📝 Enhancement Note: Understanding OBDeleven's niche in automotive tech is crucial. Designs must resonate with car enthusiasts while maintaining a professional and technologically advanced image. The company's growth stage suggests opportunities for process improvement and impact, aligning with the operational focus of this role.

📈 Career & Growth Analysis

Operations Career Level: This role is designated as "Senior," indicating a level of autonomy, expertise, and potential for leadership within the design function. It's a position where individuals are expected to not only execute but also strategize, mentor, and influence design direction.

Reporting Structure: The Senior Marketing Designer will likely report to a Marketing Lead or Creative Director. They will collaborate extensively with peers in marketing, product, and sales, acting as a key visual strategist for Go-To-Market (GTM) initiatives.

Operations Impact: The role's impact is significant, directly influencing brand perception, campaign effectiveness, and market penetration through high-quality, performance-driven visuals. By creating scalable design systems and templates, this role optimizes marketing operations, enabling faster campaign deployment and consistent brand messaging across all channels.

Growth Opportunities:

• Lead Design Initiatives: Progress to a Lead Designer or Art Director role, overseeing more complex projects and potentially managing a small team.

• Specialization: Develop deeper expertise in specific areas like digital campaign strategy, design systems architecture, or motion graphics.

• Cross-Functional Leadership: Transition into roles focused on broader marketing strategy or operations, leveraging design expertise to drive business outcomes.

• Mentorship: Opportunity to mentor junior designers and contribute to the growth of the design function within OBDeleven.

📝 Enhancement Note: The "Senior" title implies expectations beyond execution. The growth opportunities highlight a path for individuals who can demonstrate strategic design thinking and operational efficiency, contributing to the company's overall growth and market position.

🌐 Work Environment

Office Type: Hybrid work model, requiring 3 days per week in the Vilnius office and allowing 2 days of remote work. This setup aims to balance in-person collaboration and team cohesion with individual flexibility and focus.

Office Location(s): Vilnius, Lithuania. Specific office details (e.g., address, amenities) are not provided but would be typical for a tech company in a major European capital.

Workspace Context:

• Collaborative Hub: The office environment likely fosters collaboration, with spaces designed for team meetings, brainstorming sessions, and cross-functional interactions.

• Tools & Technology: Access to industry-standard design software (Figma, Adobe Creative Suite) and potentially other project management or collaboration tools.

• Team Interaction: Opportunities for direct interaction with marketing, product, HR, and sales teams, facilitating clear communication and alignment on design projects.

Work Schedule: Flexible working hours are offered, providing autonomy in managing the workday. This flexibility is beneficial for operations professionals who may need to align with global teams or manage personal commitments while ensuring project deadlines are met.

📝 Enhancement Note: The hybrid model and flexible hours are key operational considerations. Candidates should assess how this environment supports their productivity and collaboration needs, particularly when working on complex design projects that require input from various departments.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: Review of application, portfolio, and resume to assess experience and fit.

• Portfolio Presentation & Skills Assessment: Candidates will likely present their portfolio, discussing key projects, design process, and problem-solving approaches. This may include a practical design exercise or a case study related to performance-driven marketing visuals.

• Cross-functional Interviews: Meetings with key stakeholders from marketing, product, or sales teams to evaluate collaboration skills and strategic alignment.

• Cultural Fit Interview: Discussion to assess alignment with OBDeleven's values, work ethic, and collaborative style.

• Final Interview: Potentially with a senior leader to discuss overall fit and career aspirations.

Portfolio Review Tips:

• Highlight Performance: For each project, clearly articulate the objective, your specific contribution, the design solutions implemented, and the measurable results (e.g., increased engagement, conversion rates, efficiency gains).

• Showcase Systemic Thinking: Include examples of how you've built reusable assets, templates, or contributed to design systems. Explain the benefits and impact of these systems.

• Demonstrate Cross-Functional Collaboration: Be prepared to discuss how you've worked with different teams, managed feedback, and incorporated diverse perspectives into your designs.

• Address AI Usage: If applicable, explain how you've leveraged AI tools in your workflow to enhance creativity or efficiency.

• Conciseness and Clarity: Present your work clearly and concisely, focusing on quality over quantity. Ensure the narrative for each project is easy to follow.

Challenge Preparation:

• Understand OBDeleven's Brand: Research OBDeleven's current marketing materials, website, and social media presence. Identify strengths and areas where design could be enhanced.

• Performance Metrics: Be ready to discuss how design impacts key marketing metrics and how you measure success.

• Scalability and Efficiency: Prepare to talk about how you approach creating scalable design solutions and optimizing workflows for efficiency.

• Problem-Solving Scenarios: Anticipate questions about how you would approach specific design challenges related to campaign performance or brand consistency.

📝 Enhancement Note: The interview process is designed to assess not only creative talent but also operational capabilities like strategic thinking, system design, and performance measurement. A well-curated portfolio and preparation for case studies are crucial for success in this role.

🛠 Tools & Technology Stack

Primary Tools:

• Figma: Essential for collaborative design, prototyping, and building design systems. Expect in-depth questions about Figma proficiency, component libraries, and auto-layout features.

• Adobe Creative Suite: Mastery of Photoshop (image editing, manipulation), Illustrator (vector graphics, logos, icons), and InDesign (layout, print materials) is critical.

Analytics & Reporting:

• While not a primary tool for the designer, an understanding of how to interpret data from analytics platforms (e.g., Google Analytics, social media analytics) to inform design decisions is beneficial.

CRM & Automation:

• No direct CRM or automation tool usage is expected by the designer, but understanding how marketing automation platforms (e.g., HubSpot, Mailchimp) and CRMs (e.g., Salesforce) utilize design assets will be helpful for effective asset creation.

📝 Enhancement Note: Proficiency in Figma and the Adobe Creative Suite is non-negotiable. The emphasis on "performance-driven design" implies a need for designers to be data-aware, even if they aren't directly managing analytics tools.

👥 Team Culture & Values

Operations Values:

• Ownership & Impact: OBDeleven values expertise and ownership, encouraging employees to share ideas and take action to improve the company. This means proactively contributing to design strategy and process improvements.

• Efficiency & Scalability: The emphasis on reusable templates and design systems highlights a value placed on efficiency and the ability to scale creative output without sacrificing quality.

• Data-Driven Decision Making: A commitment to performance-driven design indicates that decisions are informed by data and measurable outcomes.

• Collaboration & Communication: Working across multiple teams requires strong communication and a collaborative spirit to ensure alignment and successful project execution.

Collaboration Style:

• Cross-functional Partnership: Expect to work closely with marketing, product, HR, and sales teams, requiring clear communication and the ability to translate diverse feedback into cohesive visual solutions.

• Iterative Feedback: A culture that embraces feedback and iteration is likely, allowing for continuous improvement of designs based on input from various stakeholders.

• Knowledge Sharing: Opportunities to share best practices, design techniques, and insights with colleagues, fostering a learning environment.

📝 Enhancement Note: The company culture emphasizes proactive contribution and data-informed decisions, which are hallmarks of strong operational roles. Candidates should demonstrate an understanding of how their design work contributes to broader business objectives and operational efficiency.

⚡ Challenges & Growth Opportunities

Challenges:

• Balancing Speed and Quality: In a fast-paced environment, the challenge will be to maintain high creative quality while meeting rapid turnaround times for various marketing initiatives.

• Brand Consistency Across Diverse Channels: Ensuring a unified brand voice and visual identity across digital, print, and event touchpoints requires meticulous attention to detail and strong system design.

• Adapting to Evolving Marketing Trends: Staying abreast of new digital marketing trends, platform changes, and design technologies (including AI) to keep OBDeleven's creative output fresh and effective.

• Managing Stakeholder Expectations: Effectively navigating diverse feedback and priorities from multiple departments to deliver designs that meet strategic goals.

Learning & Development Opportunities:

• Advanced Design Workshops: Access to learning budget and self-learning days can be used for courses in advanced Figma techniques, motion graphics, AI design tools, or UX/UI principles.

• Industry Conferences: Potential to attend marketing and design conferences to stay updated on industry best practices and emerging trends.

• Mentorship: Opportunities to learn from senior team members or to mentor junior designers, developing leadership and coaching skills.

📝 Enhancement Note: Identifying these challenges and framing them as growth opportunities demonstrates strategic thinking and a proactive approach, which is highly valued in operations-focused roles.

💡 Interview Preparation

Strategy Questions:

• "How would you approach designing a series of paid ad creatives for a new OBDeleven feature launch to maximize click-through rates?" (Focus on performance metrics, A/B testing, and platform-specific design considerations).

• "Describe a time you implemented a design system or reusable templates. What was the impact on efficiency and brand consistency?" (Highlight systemic thinking, process improvement, and measurable outcomes).

Company & Culture Questions:

• "What excites you about OBDeleven's mission and its place in the automotive tech industry?" (Showcase research and genuine interest).

• "How do you envision contributing to OBDeleven's brand identity and visual communication strategy?" (Connect your skills to company goals).

Portfolio Presentation Strategy:

• Structure Your Narrative: For each project, clearly define the problem, your role, your solution (design process, tools used), and the results (quantifiable if possible).

• Emphasize Operations: When discussing projects, highlight aspects related to efficiency, scalability, reusability, and performance impact – the operational elements of design.

• Be Ready for Design Challenges: Prepare to discuss hypothetical scenarios or a live design exercise, focusing on your thought process, problem-solving approach, and efficiency.

• Showcase Systemic Thinking: Have specific examples ready that demonstrate your ability to think beyond individual assets and build cohesive, scalable design solutions.

📝 Enhancement Note: Preparing for these types of questions and strategies will allow candidates to effectively showcase their operational capabilities and strategic design thinking, which are key differentiators for this role.

📌 Application Steps

To apply for this Senior Marketing Designer position:

• Submit your application through the provided link on Workable.

• Portfolio Customization: Tailor your portfolio to highlight experience in digital campaign design, systemic thinking (design systems, templates), and performance-driven creative. Ensure it clearly demonstrates your ability to work across both digital and physical mediums.

• Resume Optimization: Update your resume to emphasize quantifiable achievements, experience with Figma and Adobe Creative Suite, systemic design contributions, and cross-functional collaboration. Use keywords relevant to marketing operations and creative operations.

• Interview Preparation: Practice presenting your portfolio, focusing on your design process, the operational impact of your work, and how you approach challenges. Prepare to discuss your experience with AI tools and flexible work environments.

• Company Research: Thoroughly research OBDeleven's brand, products, and recent marketing activities. Understand their position in the automotive tech market and prepare thoughtful questions about their design strategy and team culture.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.

---