Senior Manager, UX Design Systems

📍 Job Overview

Job Title: Senior Manager, UX Design Systems

Company: Trulieve

Location: Tallahassee, FL (Remote Available)

Job Type: Full-Time

Category: Digital Experience / eCommerce Marketing Operations

Date Posted: July 24, 2026

Experience Level: Senior Level (10+ years implied)

Remote Status: Fully Remote (US-based)

🚀 Role Summary

• Lead the strategy, governance, and scaling of Trulieve's enterprise UX Design System across all digital touchpoints, including web, mobile applications, and customer-facing platforms.

• Drive operational excellence by defining and maintaining design standards, component libraries, interaction patterns, and accessibility guidelines to ensure consistency and efficiency.

• Foster cross-functional collaboration between Product, Engineering, Marketing, and Creative teams to align on a unified customer experience vision.

• Champion systems thinking, accessibility, and customer-centered design principles to empower teams and reduce design/development redundancy.

📝 Enhancement Note: While the job title is "Senior Manager, UX Design Systems," the responsibilities and required experience (8+ years UX/UI, 3+ years leadership) suggest a role that bridges senior individual contributor expertise with team leadership and strategic program management, rather than direct people management of a large team, given the "Reports To: Director, eCommerce Marketing" structure and focus on system ownership. The role is deeply embedded within operations, focusing on process standardization, scalability, and efficiency for digital product development.

📈 Primary Responsibilities

• Define and execute the enterprise UX Design System vision and roadmap, establishing clear governance models and contribution processes.

• Develop and meticulously maintain scalable design system libraries within Figma, encompassing components, design patterns, templates, interaction standards, design tokens, and accessibility guidelines.

• Ensure design system consistency and adherence across web interfaces, native mobile applications, customer journeys, and transactional experiences, reducing design and development redundancy.

• Lead UX designers and design system contributors, establishing best practices, workflows, and operating standards for systems thinking, accessibility, and customer-centered design.

• Facilitate design reviews, critiques, and quality assurance processes to uphold design system integrity and user experience standards.

• Partner closely with Product Management, Engineering, Creative, eCommerce Marketing, CRM, Content Strategy, and Analytics teams to ensure seamless alignment between customer experience strategy and execution.

• Establish and enforce comprehensive accessibility guidelines, ensuring compliance with WCAG standards and advocating for inclusive design principles across all digital touchpoints.

• Create and implement processes that enhance design efficiency and scalability, supporting digital transformation initiatives through robust experience frameworks.

• Leverage user research, analytics, heatmaps, A/B testing, and customer insights to continuously improve design standards and optimize customer journeys.

📝 Enhancement Note: The core responsibilities highlight a strong operational focus, emphasizing governance, process creation, efficiency, scalability, and data-driven optimization – all key tenets of revenue and GTM operations, applied within the UX/Design domain.

🎓 Skills & Qualifications

Education:

• Bachelor's degree in UX Design, Human-Centered Design, Interaction Design, Graphic Design, Digital Experience, or a closely related field. Experience:

• 8+ years of progressive UX/UI design experience, with a proven track record of building and managing enterprise-level design systems.

• 3+ years of experience leading design teams, UX programs, or significant design system initiatives.

• Demonstrated experience working within Agile development environments.

• Experience in large eCommerce Retail organizations, particularly with a focus on scaling digital experiences. Required Skills:

• Advanced proficiency in Figma, including extensive experience with component libraries, design tokens, and collaborative design workflows.

• Deep understanding of responsive design principles and native mobile application design patterns.

• Strong grasp of accessibility standards (WCAG) and a commitment to inclusive design.

• Proven ability to partner effectively with Product Management and Engineering teams.

• Exceptional communication, presentation, and stakeholder management skills, with the ability to influence across various levels of the organization.

• Systems thinking expertise, with the ability to conceptualize and build scalable frameworks rather than isolated pages. Preferred Skills:

• Experience with enterprise-level platforms such as Adobe Experience Manager (AEM), Adobe Commerce, and personalization engines.

• Familiarity with front-end development technologies (HTML, CSS, JavaScript) and understanding of design-to-development workflows.

• Knowledge of content design and UX writing principles to ensure cohesive messaging.

• Experience with customer journey mapping and service design methodologies.

• Experience managing distributed teams and external agency partners.

📝 Enhancement Note: The qualifications emphasize a blend of deep technical design system skills (Figma, tokens, components) and strategic leadership capabilities. The preference for eCommerce and enterprise platform experience suggests the role is geared towards high-volume, complex digital operations.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• A comprehensive portfolio showcasing a minimum of 2-3 significant design system implementations, demonstrating your role in defining, building, and scaling these systems.

• Detailed case studies that clearly outline the problem statement, your systems-thinking approach, the components and patterns developed, governance models established, and the impact on design and development efficiency.

• Examples of design system documentation, including component specifications, usage guidelines, and accessibility standards.

• Demonstration of how you’ve integrated design systems with development workflows and cross-functional teams to ensure successful adoption and maintenance.

• Evidence of creating scalable frameworks that accommodate diverse product needs, brand variations, and channel requirements. Process Documentation:

• Examples of governance models for design system contributions, version control, and ongoing evolution.

• Documentation of established UX best practices, workflows, and operating standards for design teams.

• Processes for ensuring accessibility compliance (WCAG) and advocating for inclusive design.

• Methodologies for leveraging user research, analytics, and A/B testing to inform design system improvements and customer journey optimization.

📝 Enhancement Note: For a Senior Manager role focused on design systems, the portfolio is critical for demonstrating practical experience in building and managing complex, scalable design frameworks. It should highlight not just visual design but also the operational aspects of governance, process, and cross-functional integration.

💵 Compensation & Benefits

Salary Range:

• Based on industry benchmarks for Senior Manager roles in UX Design Systems with 8+ years of experience, particularly in remote US-based positions, the estimated salary range is $140,000 - $190,000 annually. This estimate accounts for the senior level, specialized skillset, and the operational impact of a design system lead. Benefits:

• Comprehensive benefits package, details to be provided by Trulieve.

• Paid time off, standard for full-time positions.

• Opportunity to work remotely within the United States. Working Hours:

• Standard full-time work schedule, likely 40 hours per week. The remote nature offers flexibility in daily scheduling, but adherence to core business hours for cross-functional collaboration is expected.

📝 Enhancement Note: Salary ranges are estimated based on typical compensation for Senior Manager-level UX/Design Systems roles in the US, factoring in the remote work arrangement and the specialized nature of design system leadership. Specific compensation will be commensurate with experience, as stated in the job posting.

🎯 Team & Company Context

🏢 Company Culture

Industry: Cannabis (Multi-State Operator - MSO)

Company Size: Large (Trulieve is a significant player, likely 5,000+ employees based on industry standing and TIME recognition). This size implies complex operational structures and a need for standardized processes.

Founded: 2015. Trulieve is a relatively young but rapidly growing company, emphasizing innovation and expansion.

Team Structure:

• The role reports to the Director, eCommerce Marketing, indicating a strong connection to the digital customer experience and revenue-generating platforms.

• The UX Design Systems team likely comprises other UX designers, potentially UI designers, and contributors who implement and maintain the system.

• Close collaboration is expected with Product Management, Engineering, Creative, Brand, CRM, Content Strategy, and Analytics teams, highlighting a matrixed, cross-functional operational environment. Methodology:

• Emphasis on design systems as a core operational methodology for ensuring consistency, scalability, and efficiency in digital product development.

• Data-driven optimization and A/B testing are integral to refining customer experiences and design system components.

• Agile methodologies are a standard operating procedure for development and design integration.

Company Website: https://www.trulieve.com/

📝 Enhancement Note: Trulieve's recognition on TIME's America's Best Companies List signifies a commitment to employee satisfaction, financial strength, and sustainability. For operations roles, this suggests a company focused on structured growth, process improvement, and a positive work environment, even within a rapidly evolving industry.

📈 Career & Growth Analysis

Operations Career Level: Senior Manager, focusing on a specialized operational domain (Design Systems). This level requires strategic thinking, deep technical expertise, and the ability to influence without direct authority across multiple departments. It's a critical role for enabling scalable digital operations.

Reporting Structure: Reports to the Director, eCommerce Marketing. This placement underscores the strategic importance of the design system in driving eCommerce performance and customer experience.

Operations Impact: The Senior Manager, UX Design Systems directly impacts operational efficiency by reducing redundant design and development efforts, accelerating time-to-market for new features, and ensuring brand consistency, which is crucial for customer trust and conversion rates in a competitive retail environment.

Growth Opportunities:

• Specialization Advancement: Deepen expertise in design systems, accessibility, and enterprise-scale digital product development, potentially leading to Principal or Director-level roles in Design Systems or Digital Experience.

• Leadership Expansion: Grow into managing a larger design systems team, potentially overseeing multiple specialized areas or expanding the scope of the design system to encompass more product lines.

• Strategic Influence: Become a key advisor on digital strategy, customer experience architecture, and technology adoption, influencing the broader digital transformation roadmap of Trulieve.

• Cross-Functional Mobility: Leverage design system expertise to move into broader Product Management or Digital Strategy roles, given the deep understanding of product development lifecycles and cross-functional operations.

📝 Enhancement Note: This role is positioned as a critical operational function that enables other departments. Growth opportunities are tied to expanding the scope of influence and deepening expertise in scalable digital operations and design strategy.

🌐 Work Environment

Office Type: Fully Remote. This offers significant autonomy and flexibility for operations professionals, allowing them to manage their work environment.

Office Location(s): While the role is remote, the company headquarters is in Tallahassee, FL. This may imply occasional travel for team meetings or company events, though not explicitly stated. The remote nature is available within the United States.

Workspace Context:

• The remote setup requires self-discipline and strong asynchronous communication skills, essential for distributed operations teams.

• Access to digital collaboration tools (e.g., Figma, Slack, Jira) is paramount for seamless teamwork and design system maintenance.

• Opportunities for virtual collaboration with a diverse, cross-functional team are abundant, fostering a dynamic and interconnected work environment. Work Schedule:

• A standard 40-hour work week is expected, with flexibility in daily hours. However, effective collaboration with teams across different time zones (especially if they are not fully remote) will necessitate some overlap during core business hours.

📝 Enhancement Note: The remote work arrangement is a key benefit, aligning with modern operational work trends. It necessitates strong self-management and digital collaboration skills.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: A recruiter or hiring manager will review applications and portfolios to assess alignment with core requirements.

• Hiring Manager Interview: A deeper dive into your experience with design systems, leadership, strategic thinking, and operational approach. Expect questions about your philosophy on governance, scaling, and cross-functional collaboration.

• Portfolio Presentation: A dedicated session to present your design system case studies. This is a critical stage where you'll demonstrate your systems thinking, problem-solving skills, and ability to articulate impact. Be prepared to walk through specific examples, your process, and the outcomes.

• Cross-Functional Interviews: Meetings with key stakeholders from Product, Engineering, and Marketing to assess collaboration style, communication effectiveness, and understanding of their respective needs and challenges.

• Final Interview: Potentially with a senior leader (e.g., VP of Digital, Chief Product Officer) to discuss strategic vision, cultural fit, and long-term impact.

Portfolio Review Tips:

• Focus on Systems, Not Pages: Emphasize your ability to build foundational frameworks, not just individual UI elements.

• Quantify Impact: Wherever possible, use metrics to demonstrate the ROI of your design system work (e.g., reduction in design/dev time, increase in consistency scores, faster feature delivery).

• Showcase Governance: Clearly articulate your approach to design system governance, contribution models, and how you ensure adoption and compliance.

• Highlight Collaboration: Illustrate how you've worked with engineering and product teams to integrate the design system into their workflows.

• Accessibility First: Ensure your examples prominently feature accessibility considerations and WCAG compliance.

Challenge Preparation:

• Be ready for scenario-based questions: "How would you handle a situation where a development team is resisting adopting the design system?" or "How would you prioritize new component requests?"

• Prepare to discuss how you would measure the success and adoption of a design system.

• Think about how you would approach building a design system from scratch or scaling an existing one for a company like Trulieve.

📝 Enhancement Note: The portfolio review is paramount for this role. Candidates must clearly demonstrate their ability to operationalize design through systems, focusing on scalability, efficiency, and cross-functional impact.

🛠 Tools & Technology Stack

Primary Tools:

• Figma: The core tool for design system creation, component libraries, prototyping, and collaboration. Advanced proficiency is a must.

• Design Token Management Tools: Potentially tools integrated with Figma or separate platforms for managing design tokens consistently across platforms.

• Prototyping Tools: Figma's built-in capabilities or other tools for creating interactive prototypes to demonstrate interaction patterns.

Analytics & Reporting:

• Web Analytics Platforms: Google Analytics, Adobe Analytics, or similar for understanding user behavior and UX performance.

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