Senior Manager, Product Strategy

📍 Job Overview

Job Title: Senior Manager, Product Strategy

Company: NewDay

Location: London, United Kingdom

Job Type: Full time

Category: Product Strategy / Revenue Operations

Date Posted: 2026-08-26

Experience Level: 5-10 Years

Remote Status: On-site

🚀 Role Summary

• Define and execute the strategic direction for NewDay's Embedded Finance proposition, focusing on driving measurable growth and market expansion.

• Lead, mentor, and develop a high-performing team of three Senior Specialists, fostering a culture of continuous improvement and strategic execution within the product function.

• Leverage customer insights, market trends, and competitive analysis to innovate and shape exceptional, customer-centric lending experiences across the customer lifecycle.

• Drive cross-functional collaboration and influence across Commercial, Marketing, Credit, Product, Partnerships, and Technology teams to deliver a best-in-class product roadmap.

📝 Enhancement Note: While the title is "Senior Manager, Product Strategy," the emphasis on "Embedded Finance proposition," "lending experiences," "commercial partnerships," and "customer lifecycle" strongly positions this role within the broader GTM and Revenue Operations ecosystem, particularly in driving top-line growth through strategic product development and partner engagement. The role requires a blend of strategic product thinking and operational execution, common in senior GTM operations roles.

📈 Primary Responsibilities

• Establish and articulate the overarching product strategy for Embedded Finance, identifying key growth levers, market opportunities, and competitive advantages.

• Develop and manage a comprehensive product roadmap, prioritizing initiatives based on customer value, commercial impact, and strategic alignment with NewDay's business objectives.

• Lead the ideation, development, and launch of new embedded finance products and features, ensuring alignment with customer needs, regulatory requirements, and business goals.

• Translate complex customer insights, behavioral trends, and commercial performance data into actionable product requirements and strategic recommendations.

• Foster strong relationships and collaborate effectively with internal stakeholders, including Commercial, Marketing, Credit, Product, Partnerships, and Technology teams, to ensure seamless product delivery and market success.

• Serve as the primary product evangelist and trusted advisor for key external partners, guiding them on optimizing customer experiences and maximizing engagement within their platforms.

• Champion adherence to regulatory expectations and Consumer Duty principles, ensuring all product development and customer interactions are compliant and customer-centric.

• Drive continuous improvement of existing embedded finance products by analyzing performance metrics, gathering feedback, and implementing enhancements to optimize customer journeys and commercial outcomes.

📝 Enhancement Note: The responsibilities highlight a strong GTM focus, requiring the candidate to not only strategize but also influence sales and partnership efforts through product positioning and enablement. The emphasis on "commercial partnerships," "customer lifecycle," and "maximizing engagement" points to a revenue-generating aspect of the role, beyond traditional product management.

🎓 Skills & Qualifications

Education: Bachelor's degree in Business, Finance, Marketing, or a related field. A Master's degree or MBA is a plus.

Experience: 5-10 years of progressive experience in product management, product strategy, or a related GTM function, with a significant focus on financial services or consumer lending.

Required Skills:

• Embedded Finance Expertise: Deep understanding and proven experience in instalment lending, retail/Point-of-Sale (POS) finance, Buy Now, Pay Later (BNPL), or other relevant consumer credit products.

• Product Strategy Development: Demonstrated ability to define, articulate, and execute a robust product strategy that drives measurable commercial results and customer value.

• Stakeholder Management & Influence: Exceptional skills in building rapport, influencing, and managing relationships with senior leaders, external partners, and diverse cross-functional teams.

• Customer Insight Translation: Proven ability to translate customer insights, behavioral trends, market analysis, and commercial performance data into clear, actionable product direction and requirements.

• Product Delivery & Execution: Strong understanding of product delivery lifecycles and experience collaborating effectively with design, technology, and digital product teams to bring product visions to life.

• People Leadership: Proven experience in managing, coaching, and developing high-performing product professionals, fostering a positive and productive team environment.

Preferred Skills:

• Retail/White-Label Partnerships: Experience working with retail or white-label partners, adept at balancing differing priorities to build and maintain successful long-term collaborations.

• Digital Product Development: Strong understanding of digital product development methodologies, including agile delivery frameworks and customer journey optimization techniques.

• Regulated Environments: Experience navigating regulated environments, particularly within consumer lending, financial services, or fintech sectors, with a nuanced understanding of compliance requirements.

• Natural Leadership Qualities: Innate ability to inspire teams, drive collaboration, build alignment around a shared vision, and foster a proactive and results-oriented culture.

• Entrepreneurial Mindset: A curious, resilient, and hands-on approach to problem-solving, identifying opportunities, and driving innovation in a dynamic business environment.

📝 Enhancement Note: The "Required Skills" section is heavily weighted towards GTM and strategic execution, aligning with revenue operations principles. The emphasis on "customer insights," "commercial results," and "stakeholder management" are critical for a role that bridges product development with commercial success.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• Strategic Roadmap Development: Showcase examples of developing and presenting product strategies and roadmaps that led to significant business growth or market share gains in the financial services or embedded finance sectors.

• Customer-Centric Product Design: Include case studies demonstrating how customer insights, data analysis, and user research were leveraged to design and launch successful consumer-facing financial products or features.

• Partnership Optimization: Present examples of how you have worked with external partners (retailers, technology providers) to optimize their customer experience and maximize engagement with embedded finance solutions.

• Process Improvement Case Studies: Detail instances where you identified inefficiencies in product development or go-to-market processes and implemented solutions that improved delivery speed, quality, or stakeholder satisfaction.

Process Documentation:

• Strategic Planning Frameworks: Document your approach to strategic planning, including market analysis methodologies, competitive benchmarking, and financial modeling for new product initiatives.

• Product Development Lifecycle: Outline your experience with product development methodologies, from ideation and concept validation through to launch and post-launch iteration, emphasizing cross-functional collaboration.

• Performance Measurement & Reporting: Demonstrate your ability to define key performance indicators (KPIs) for product success, track performance against these metrics, and report on outcomes to senior leadership and stakeholders.

📝 Enhancement Note: For a Senior Manager role focused on Product Strategy within a GTM context, the portfolio should emphasize strategic thinking, execution, and demonstrable impact. Case studies showcasing successful product launches, partnership management, and revenue-generating initiatives will be crucial.

💵 Compensation & Benefits

Salary Range: Based on industry benchmarks for Senior Manager roles in Product Strategy within London's financial services sector, with 5-10 years of experience, the estimated salary range is £75,000 - £105,000 per annum. This range can vary based on the candidate's specific experience, qualifications, and negotiation.

Benefits:

• Competitive annual bonus scheme tied to individual and company performance.

• Comprehensive private medical and dental insurance plans.

• Generous pension scheme with employer contributions.

• 25 days of annual leave plus bank holidays, with options to purchase additional days.

• Life assurance and income protection cover.

• Opportunities for professional development, including training courses, certifications, and conference attendance.

• Access to employee assistance programs and wellbeing initiatives.

• Potential for hybrid working arrangements (subject to team and business needs).

Working Hours: Standard full-time hours are typically 40 hours per week. While the role is on-site, NewDay may offer some flexibility in working hours, subject to team and business requirements, to support work-life balance for operations professionals.

📝 Enhancement Note: The salary range is an estimate based on London market data for similar roles and experience levels in the financial services industry. Benefits are typical for a company of NewDay's size and sector in the UK. The "working hours" note adds context relevant to operations professionals seeking work-life balance.

🎯 Team & Company Context

🏢 Company Culture

Industry: Financial Services, specifically focused on consumer credit and retail finance solutions, including innovative embedded finance offerings. NewDay operates at the intersection of fintech and traditional finance, leveraging technology to provide accessible credit.

Company Size: NewDay is a significant player in the UK consumer credit market, employing over 1,000 individuals. This size suggests a structured environment with established processes, but also sufficient agility to innovate and grow, offering opportunities for impactful contributions within operations and GTM functions.

Founded: Founded in 2006, NewDay has established itself as a leading provider of credit solutions, demonstrating a history of growth and adaptation within the evolving financial landscape. This longevity indicates stability and a robust understanding of the market.

Team Structure:

• The Product Strategy team operates within a larger Product and Commercial division, likely reporting up to a Head of Product or Chief Product Officer.

• It includes direct reports (three Senior Specialists) who focus on specific aspects of the embedded finance proposition.

• Close collaboration is expected with Commercial teams (responsible for partnerships), Marketing (for customer acquisition and brand), Credit (for risk assessment), Product Management (for feature development), and Technology (for implementation). Methodology:

• Data-Driven Decision Making: Emphasis on using customer data, market intelligence, and performance analytics to inform strategic decisions and product prioritization.

• Agile Product Development: Likely employs agile methodologies for iterative product development, allowing for flexibility and rapid response to market changes.

• Customer-Centric Innovation: A core focus on understanding and meeting customer needs to deliver value and build loyalty through innovative financial products.

• Partnership-Led Growth: A significant portion of the strategy will involve building and nurturing relationships with retail and other partners to expand the reach of embedded finance solutions.

Company Website: https://www.newday.co.uk/

📝 Enhancement Note: The company context highlights NewDay's position in the financial services sector, emphasizing its innovative approach to consumer credit and embedded finance. This suggests a dynamic environment where strategic product development plays a key role in revenue generation and market penetration, making it relevant for GTM and Operations professionals.

📈 Career & Growth Analysis

Operations Career Level: This role is positioned as a Senior Manager, indicating a leadership level responsible for setting strategic direction, managing a team, and influencing cross-functional outcomes. It's a critical mid-to-senior level position within the product and GTM function, bridging strategic planning with execution.

Reporting Structure: The Senior Manager will report to a higher-level executive, likely a Director or VP of Product, or potentially a Chief Commercial Officer, depending on the specific organizational structure. They will directly manage a team of Senior Specialists, providing guidance, mentorship, and performance management.

Operations Impact: This role has a direct and significant impact on NewDay's revenue growth and market positioning by shaping the future of its core Embedded Finance proposition. Success in this role will lead to increased customer acquisition, higher transaction volumes, stronger partner relationships, and enhanced brand perception in the retail finance space. The strategic direction set here will influence the company's ability to compete and innovate in a rapidly evolving market.

Growth Opportunities:

• Leadership Advancement: Potential to progress into Director-level roles overseeing broader product portfolios or GTM functions, or to lead larger, more complex strategic initiatives.

• Specialization Deepening: Opportunity to become a recognized expert in Embedded Finance and consumer lending strategy, potentially leading to roles in broader strategic planning or business development.

• Cross-Functional Mobility: Experience gained in influencing diverse departments can open doors to roles in commercial strategy, partnership management, or even general management.

• Skill Development: Access to training, mentorship, and challenging projects will foster development in strategic thinking, leadership, financial product innovation, and stakeholder management.

📝 Enhancement Note: The analysis emphasizes the strategic and leadership aspects of the role, aligning it with career progression in GTM and operations. The impact on revenue and market share is highlighted, underscoring its importance for ambitious operations professionals.

🌐 Work Environment

Office Type: NewDay operates with a predominantly on-site work model for this role, emphasizing in-person collaboration and team synergy. This is typical for senior strategic roles where frequent interaction with various departments is crucial for effective execution.

Office Location(s): The role is based in London, a major financial hub offering excellent connectivity and access to a vast network of potential partners and industry talent. The specific office location will likely be in a central business district, providing a professional and accessible working environment.

Workspace Context:

• Collaborative Hub: The London office will likely feature modern, open-plan spaces designed to foster collaboration, with dedicated meeting rooms and breakout areas for team discussions and brainstorming sessions.

• Technology-Rich Environment: Expect access to up-to-date technology, including robust IT infrastructure, communication tools, and potentially advanced analytics platforms to support strategic planning and product development.

• Cross-Functional Interaction: The physical proximity of various teams (Commercial, Technology, Marketing, Credit) within the office will facilitate spontaneous interactions, quick problem-solving, and a shared understanding of business objectives.

Work Schedule: The standard work schedule is full-time, aligned with typical business hours in London. While the role is on-site, NewDay may offer some flexibility in terms of start and end times, subject to team needs and managerial approval, to support work-life balance for its professionals.

📝 Enhancement Note: The description emphasizes the importance of the London location for networking and collaboration, crucial for a role involving extensive stakeholder management and partnership development. The on-site nature is highlighted, with a nod to potential flexibility, which is a common consideration for operations professionals.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: A recruiter or hiring manager will review applications, focusing on relevant experience in embedded finance, product strategy, and leadership.

• First Interview: This will likely be a behavioral and experience-based interview with the hiring manager, assessing your strategic thinking, leadership capabilities, and understanding of the embedded finance market. Be prepared to discuss your track record in developing and executing product strategies.

• Case Study/Presentation: Candidates will likely be asked to prepare and present a strategic analysis or product development plan related to embedded finance. This assesses your ability to translate insights into actionable strategies and communicate them effectively. Focus on demonstrating your understanding of customer needs, market dynamics, and commercial impact.

• Stakeholder Interviews: Interviews with key stakeholders from Commercial, Technology, Marketing, and Credit teams to assess your collaboration style, influence, and ability to work across functions.

• Final Interview: A discussion with a senior leader (e.g., Head of Product, CCO) to evaluate overall fit, strategic vision, and leadership potential.

Portfolio Review Tips:

• Quantify Impact: For each project or initiative in your portfolio, clearly articulate the problem, your solution, the process you followed, and, most importantly, the measurable results (e.g., revenue growth, customer acquisition, market share increase, efficiency gains).

• Showcase Strategic Thinking: Highlight your process for developing product strategies, including market analysis, competitive assessment, customer segmentation, and roadmap prioritization. Use frameworks and methodologies you've employed.

• Demonstrate Leadership: Include examples of how you've led teams, mentored individuals, and influenced stakeholders to achieve strategic objectives.

• Focus on Embedded Finance: Tailor your portfolio to showcase your deep expertise and successful track record specifically within the embedded finance, consumer credit, or retail finance sectors.

• Concise & Visual: Present your portfolio in a clear, concise, and visually appealing format. Use charts, graphs, and diagrams where appropriate to illustrate complex concepts and results.

Challenge Preparation:

• Understand the Business: Research NewDay's current market position, key products, strategic goals, and recent news. Understand their competitive landscape and the challenges/opportunities in the embedded finance space.

• Product Strategy Frameworks: Be ready to discuss and apply frameworks for product strategy development, market entry, and competitive analysis.

• Customer Journey Mapping: Practice mapping out customer journeys for embedded finance products and identifying pain points and opportunities for improvement.

• Stakeholder Alignment Scenarios: Prepare for questions about how you would gain buy-in from different internal and external stakeholders with potentially conflicting priorities.

📝 Enhancement Note: The interview and portfolio guidance is tailored to a strategic product role with GTM implications, emphasizing quantifiable results, strategic frameworks, and stakeholder management. This prepares candidates for a rigorous evaluation process common in senior operations and product roles.

🛠 Tools & Technology Stack

Primary Tools:

• CRM Systems (e.g., Salesforce): For managing customer data, partner relationships, and sales pipelines, crucial for understanding customer lifecycle and commercial performance.

• Product Management Platforms (e.g., Jira, Confluence, Aha!): For roadmap planning, backlog management, feature prioritization, and collaboration with engineering teams.

• Analytics & Business Intelligence Tools (e.g., Tableau, Power BI, Looker): For data analysis, performance tracking, customer insight generation, and reporting on KPIs.

• Customer Data Platforms (CDP) / Data Warehousing: To consolidate and analyze customer data from various sources for a holistic view.

Analytics & Reporting:

• Web Analytics (e.g., Google Analytics): To understand user behavior on digital platforms and identify opportunities for journey optimization.

• A/B Testing Tools (e.g., Optimizely, VWO): For testing hypotheses and optimizing product features and customer experiences.

• Reporting Dashboards: Proficiency in creating and interpreting dashboards that visualize key product and commercial metrics for stakeholders.

CRM & Automation:

• Marketing Automation Platforms (e.g., HubSpot, Marketo): Potentially used for customer engagement strategies and lifecycle marketing, though less direct for this product strategy role.

• Workflow Automation Tools (e.g., Zapier, Workato): Understanding how automation can streamline product development or partner onboarding processes.

• Collaboration Suites (e.g., Microsoft Teams, Slack): Essential for day-to-day communication and cross-functional team collaboration.

📝 Enhancement Note: The technology stack reflects tools commonly used in product strategy and GTM operations, emphasizing data analysis, collaboration, and efficient product development. Proficiency in these areas is vital for a Senior Manager role.

👥 Team Culture & Values

Operations Values:

• Customer Centricity: A deep commitment to understanding and serving customer needs, ensuring that all product strategies and initiatives prioritize customer value and positive outcomes.

• Data-Driven Excellence: A belief in making informed decisions based on robust data analysis, performance metrics, and market insights, driving accountability and measurable success.

• Collaboration & Partnership: A strong emphasis on working effectively with internal teams and external partners, fostering open communication, trust, and shared goals to achieve collective success.

• Innovation & Agility: A proactive approach to identifying new opportunities, embracing change, and continuously seeking innovative solutions to stay ahead in the dynamic embedded finance market.

• Integrity & Responsibility: Upholding the highest ethical standards, ensuring compliance with regulations, and acting with integrity in all dealings, particularly in the regulated financial services industry.

Collaboration Style:

• Cross-Functional Integration: Fostering a collaborative environment where product strategy is developed and executed in close partnership with Commercial, Technology, Marketing, and Credit teams.

• Open Feedback Culture: Encouraging constructive feedback and open dialogue among team members and across departments to drive continuous improvement and shared learning.

• Proactive Communication: Emphasizing transparent and timely communication to keep stakeholders informed, manage expectations, and ensure alignment on strategic objectives and product roadmaps.

📝 Enhancement Note: The values and collaboration style are framed to align with both a product-focused and a GTM/operations-oriented mindset, highlighting the importance of data, customer focus, and cross-functional teamwork.

⚡ Challenges & Growth Opportunities

Challenges:

• Balancing Partner Needs with Business Goals: Effectively navigating the diverse and sometimes competing priorities of various retail and technology partners while ensuring alignment with NewDay's strategic objectives and financial targets.

• Rapid Market Evolution: Keeping pace with the fast-changing landscape of embedded finance, BNPL, and consumer credit, requiring continuous learning and adaptation of strategies.

• Regulatory Compliance: Operating within a highly regulated financial services environment, ensuring all product strategies and implementations adhere strictly to consumer protection laws and industry standards.

• Cross-Functional Alignment: Securing and maintaining buy-in from multiple departments, each with their own priorities and perspectives, to drive a cohesive product strategy forward.

Learning & Development Opportunities:

• Embedded Finance Specialization: Deepen expertise in emerging trends, technologies, and business models within the embedded finance and consumer credit sectors.

• Strategic Leadership Skills: Develop advanced capabilities in strategic planning, executive communication, change management, and team leadership.

• Financial Services & Fintech Acumen: Gain a broader understanding of the financial services ecosystem, regulatory frameworks, and the impact of technology on the industry.

• Partnership Management: Enhance skills in negotiating, managing, and growing complex commercial partnerships.

📝 Enhancement Note: The challenges and growth opportunities are framed to reflect the complexities of a senior product strategy role in a regulated, fast-paced industry, offering a clear path for development for ambitious operations professionals.

💡 Interview Preparation

Strategy Questions:

• "How would you approach defining the 3-year product strategy for NewDay's Embedded Finance business, considering current market trends and competitive pressures?" (Focus on frameworks, market analysis, and key strategic pillars.)

• "Describe a time you had to influence senior stakeholders or external partners to adopt a new product strategy or feature. What was your approach, and what was the outcome?" (Prepare a STAR method answer emphasizing influence and stakeholder management.)

• "Imagine a key retail partner is requesting a significant customization to our standard embedded finance offering. How would you assess this request, and what process would you follow to decide whether to accommodate it, considering both partner satisfaction and NewDay's strategic interests?" (Focus on process, data-driven decision-making, and risk assessment.) Company & Culture Questions:

• "What do you understand about NewDay's mission and values, particularly regarding customer outcomes and innovation in consumer finance?" (Research the company's website, recent news, and mission statement.)

• "How would you foster a collaborative and high-performing culture within your product strategy team and with your cross-functional partners?" (Discuss leadership style, communication strategies, and team building.)

• "How do you ensure that product strategies are not only commercially successful but also align with regulatory requirements like the UK's Consumer Duty?" (Demonstrate understanding of compliance and ethical considerations in product development.) Portfolio Presentation Strategy:

• Structure Your Narrative: For each portfolio item, clearly articulate the business problem, your strategic approach, the specific actions you took, and the quantifiable results achieved. Use a consistent story arc.

• Highlight Strategic Impact: Emphasize how your contributions directly influenced business outcomes, such as revenue growth, market share expansion, customer acquisition, or improved partner engagement.

• Showcase Leadership & Collaboration: Detail your role in leading teams, influencing stakeholders, and collaborating across departments to bring your strategies to fruition.

• Be Prepared for Deep Dives: Anticipate questions about your methodologies, decision-making processes, and the challenges you overcame. Be ready to elaborate on any aspect of your presented work.

📝 Enhancement Note: The interview questions are designed to assess strategic thinking, leadership, GTM acumen, and cultural fit, mirroring expectations for a senior role in product strategy that heavily influences revenue operations.

📌 Application Steps

To apply for this operations position:

• Submit your application through the provided Workday careers portal link.

• Portfolio Customization: Curate your resume and any supplemental materials to prominently feature your experience in embedded finance, product strategy, and leadership. Highlight achievements with quantifiable results, focusing on revenue impact and strategic contributions.

• Resume Optimization: Ensure your resume uses keywords identified in the job description, such as "Embedded Finance," "Product Strategy," "Consumer Credit," "Stakeholder Management," and "People Leadership." Quantify your achievements wherever possible.

• Interview Preparation: Practice articulating your strategic thinking process, leadership style, and problem-solving approach using the STAR method. Prepare specific examples that demonstrate your ability to influence and drive results in a GTM context.

• Company Research: Thoroughly research NewDay's business model, current product offerings, recent financial performance, and strategic priorities, particularly in the embedded finance space. Understand their competitive landscape and key partners.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.

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