Senior Lead Product Strategy (x/f/m)

📍 Job Overview

Job Title: Senior Lead Product Strategy (x/f/m)

Company: Doctolib

Location: Berlin, Germany

Job Type: Contractor

Category: Product Strategy / Go-to-Market Operations

Date Posted: 2026-09-04

Experience Level: Senior (8+ years)

Remote Status: Hybrid (3 days in office, 2 days remote)

🚀 Role Summary

• Drive the strategic development and execution of Go-to-Market (GTM) strategies for Doctolib's largest product launch in Germany, focusing on the all-in-one practice software.

• Act as a Product CEO for the German market, refining GTM strategies and ensuring successful implementation to achieve user onboarding goals and enhance user satisfaction.

• Continuously improve Product-Market Fit by deeply understanding user needs across the entire customer journey, directly influencing the product roadmap and value delivery.

• Analyze market trends and competitive landscapes to identify strategic opportunities, define product positioning, and craft compelling messaging for the German market.

• Foster strong cross-functional collaboration with Marketing, Sales, Customer Success, and Product & Tech teams to ensure seamless product launches and ongoing success.

📝 Enhancement Note: While this role is titled "Senior Lead Product Strategy," its core responsibilities and emphasis on GTM strategy, market analysis, and cross-functional execution place it firmly within the domain of GTM Operations and Product Marketing. The "CEO of your area" analogy highlights a strong ownership and strategic decision-making component typical of senior operations roles.

📈 Primary Responsibilities

• Develop and execute comprehensive Go-to-Market (GTM) strategies for Doctolib's product and feature launches within the German market.

• Serve as the voice of the user, driving continuous improvements to our Product-Market Fit and shaping the product roadmap based on market insights and user feedback.

• Ensure deep understanding of user signals throughout the customer journey, leading to enhanced Value Delivery, Usage, Trust, and Customer Experience.

• Conduct in-depth market trend analysis and competitive landscape assessments to identify strategic growth opportunities and inform product evolution.

• Define clear product positioning and impactful messaging tailored for the German market, ensuring alignment with overall company strategy.

• Collaborate closely with Marketing, Sales, Customer Success, Product, and Tech teams to ensure cohesive strategy execution and successful product adoption.

• Manage feature releases end-to-end, overseeing their successful market introduction and ongoing performance.

• Monitor and adapt to evolving regulatory and technical frameworks, advocating for customer and user-friendly solutions within the healthcare technology space.

📝 Enhancement Note: The responsibilities heavily lean into strategic GTM planning and execution, emphasizing cross-functional alignment and user-centric product development. This is a strategic role that requires strong operational oversight to ensure successful market penetration and adoption.

🎓 Skills & Qualifications

Education: While not explicitly stated, a Bachelor's or Master's degree in Business, Marketing, Economics, or a related field is typically expected for this level of strategic role.

Experience: Minimum of 8 years of professional experience, with a strong emphasis on Product Marketing, Go-to-Market Strategy, or a background in top-tier management consulting or Venture Capital, ideally combined with Product Management experience.

Required Skills:

• Strategic Go-to-Market Planning: Proven ability to develop and execute GTM strategies for product launches.

• Product Strategy & Roadmap Influence: Experience in shaping product roadmaps and influencing product direction based on market and user insights.

• Market & Competitive Analysis: Strong skills in analyzing market trends, identifying opportunities, and understanding competitive landscapes.

• Stakeholder Management: Demonstrated experience in managing senior stakeholders (VP, MD, Executive Committee) and cross-functional teams.

• Project & Program Management: Ability to prioritize, allocate resources effectively, and lead projects to successful completion.

• Communication & Presentation Skills: Excellent verbal and written communication for conveying complex ideas clearly and persuasively.

• Analytical & Structured Thinking: A highly structured and analytical approach to problem-solving and decision-making.

• Language Proficiency: Fluent in both German and English (minimum C1 level).

Preferred Skills:

• Scale-up Environment Experience: Prior experience working within a fast-growing scale-up company.

• Medtech/Healthtech Industry Experience: Familiarity with the nuances of the medical technology or healthcare technology sector.

• Product Management Fundamentals: Solid understanding of product lifecycle management and user-centric design principles.

📝 Enhancement Note: The experience requirement is substantial, indicating a need for seasoned professionals. The emphasis on both strategic thinking and execution, coupled with cross-functional leadership, points towards a role that bridges GTM strategy with operational execution. The "CEO of your area" description implies a high degree of autonomy and accountability.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• GTM Strategy Case Studies: Examples of successful Go-to-Market strategies developed and executed, detailing the market analysis, target audience, positioning, and channel strategy.

• Product Launch Success Metrics: Demonstrations of quantifiable results from product launches, such as adoption rates, market share growth, revenue impact, or user satisfaction improvements.

• Market Analysis Frameworks: Evidence of structured market research and competitive analysis, including frameworks used and insights derived.

• Cross-Functional Collaboration Projects: Portfolios showcasing successful collaboration with Product, Tech, Marketing, and Sales teams on product initiatives.

• Product Roadmap Influence Examples: Documentation or case studies illustrating how user feedback and market insights were translated into product roadmap decisions.

Process Documentation:

• GTM Strategy Development Process: Detailed outline of the methodology used to develop GTM strategies, from initial research to final execution planning.

• Product Launch Framework: Description of the end-to-end process for managing product and feature releases, including pre-launch, launch, and post-launch phases.

• User Feedback Integration Process: Explanation of how user feedback is collected, analyzed, and incorporated into product development and GTM adjustments.

• Performance Measurement & Reporting: Documentation of how GTM strategy success is measured, tracked, and reported to stakeholders.

📝 Enhancement Note: Given the strategic and execution-heavy nature of this role, a portfolio demonstrating a structured approach to GTM strategy development and product launch management is crucial. Candidates should be prepared to showcase how they translate market insights into actionable plans and measure their impact.

💵 Compensation & Benefits

Salary Range: For a Senior Lead Product Strategy role with 8+ years of experience in Berlin, Germany, the estimated annual salary range is €90,000 - €130,000. This estimate is based on industry benchmarks for senior product marketing and GTM strategy roles in major German tech hubs, considering the company's scale-up status and the role's significant responsibilities.

Benefits:

• Deutschlandticket: A subsidized public transport ticket for use within Germany, applicable when working from the office or in a hybrid setup.

• Company Health Insurance: Comprehensive betriebliche Krankenversicherung with excellent additional benefits.

• Paid Time Off: 28 vacation days, increasing by one day for each full year of employment, up to a maximum of 30 days.

• DoctoGrowth Program: Participation in Doctolib's long-term employee stock option program.

• International Remote Work: Option to work from abroad for up to 10 days per year.

• Company Pension Plan (bAV): A betriebliche Altersvorsorge with a 40% employer contribution (15% during probation).

• Parent Care Program: Enhanced parental leave benefits, including an additional month of parental leave.

• Mental Health & Coaching: Access to free mental health and coaching sessions through an external partner.

• Employee Perks: Healthy snacks, regular breakfast buffet, and meal vouchers.

• Urban Sports Club Membership: Subsidized access to a wide range of sports and fitness facilities.

• Support for Caregivers & Employees with Disabilities: Flexible working hours, additional medical leave, and psychological support.

Working Hours: Full-time employment, likely based on a standard 40-hour work week, with a hybrid arrangement allowing for 2 days of remote work per week.

📝 Enhancement Note: The salary range is an estimation for Berlin, Germany, for a role with significant strategic responsibility and experience requirements. The listed benefits are extensive, indicating a strong focus on employee well-being, long-term investment, and work-life balance, which are attractive to senior professionals.

🎯 Team & Company Context

🏢 Company Culture

Industry: Healthtech / Digital Health / SaaS. Doctolib operates at the intersection of healthcare and technology, aiming to digitize and streamline healthcare services. This industry is characterized by rapid innovation, regulatory considerations, and a strong focus on user trust and patient outcomes.

Company Size: Doctolib is a rapidly growing scale-up company, indicating a dynamic and fast-paced work environment. This size often means opportunities for significant impact and career growth, alongside the need for agility and adaptability.

Founded: Doctolib was founded in 2013. Its rapid growth to become a leading digital health platform in Europe highlights its successful product-market fit and ambitious expansion strategy.

Team Structure:

• Product Marketing & GTM Focus: This role sits within the Medics Cluster, likely part of a dedicated Product Marketing or GTM team for the German market.

• Reporting Structure: Expected to report to a senior leader within Product Marketing or GTM, with direct interaction with Product Management, Tech, Sales, and Customer Success leadership.

• Cross-functional Collaboration: The role emphasizes seamless collaboration across various departments, requiring strong communication and influence skills to align diverse teams towards common GTM objectives.

Methodology:

• User-Centric Product Development: A core methodology is understanding and responding to user needs to improve the product and its market fit.

• Data-Driven Decision Making: GTM strategies and product decisions are informed by market analysis, user feedback, and performance metrics.

• Agile & Iterative Approach: Given the scale-up environment, expect an iterative approach to strategy development and execution, with continuous refinement based on market feedback.

Company Website: https://www.doctolib.com/

📝 Enhancement Note: Doctolib's mission to improve healthcare access and efficiency shapes its culture. The company's growth trajectory suggests a culture that values ambition, innovation, and rapid execution. The "x/f/m" (m/w/d) in the job title indicates a commitment to diversity and inclusion.

📈 Career & Growth Analysis

Operations Career Level: This is a Senior Lead position, indicating a leadership role with significant strategic responsibility and autonomy. It's a critical juncture for professionals looking to drive major product initiatives and influence market strategy within a fast-growing tech company.

Reporting Structure: The role reports into a senior leadership position, likely within Product Marketing or a broader GTM function. The individual will work closely with VPs, Managing Directors, and the Executive Committee, requiring strong executive presence and communication skills.

Operations Impact: The impact of this role is directly tied to the successful scaling of Doctolib's core practice software in Germany. Success means driving user adoption, improving practice efficiency, and ultimately contributing to Doctolib's mission of digitizing healthcare. This role has a direct line to revenue growth and market leadership.

Growth Opportunities:

• Strategic Leadership Development: Opportunity to hone skills in developing and executing large-scale GTM strategies, managing complex product launches, and influencing executive decision-making.

• Domain Expertise Expansion: Deepen knowledge within the healthtech sector and gain expertise in scaling SaaS products in a major European market.

• Cross-Functional Leadership: Develop broader leadership capabilities through extensive collaboration with diverse teams, potentially leading to future roles in Product Management, Marketing Leadership, or GTM Management.

• Scale-up Career Progression: As Doctolib continues to grow, opportunities for advancement into broader market leadership or global strategy roles are likely.

📝 Enhancement Note: This role offers a significant step up for experienced professionals, providing a platform to lead major strategic initiatives and accelerate career growth within a prominent healthtech scale-up. The emphasis on "CEO of your area" suggests a pathway towards greater leadership autonomy.

🌐 Work Environment

Office Type: Doctolib operates with a hybrid work model, requiring 3 days per week in the Berlin office and allowing 2 days of remote work. This suggests a modern office environment designed to facilitate collaboration, innovation, and team connection.

Office Location(s): The primary work location is Berlin, Germany. Specific details about office amenities or accessibility would need to be confirmed directly, but major tech hubs like Berlin typically offer well-connected and modern office spaces.

Workspace Context:

• Collaborative Spaces: The office environment is likely designed with collaborative zones, meeting rooms, and open spaces to foster interaction and teamwork.

• Technology & Tools: Expect access to standard professional tools and technologies necessary for product strategy, GTM execution, and communication.

• Team Interaction: The hybrid model ensures regular face-to-face interaction with colleagues, fostering team cohesion, knowledge sharing, and spontaneous collaboration.

Work Schedule: The standard work schedule is full-time, with the flexibility of a hybrid model. This allows for focused individual work at home and collaborative, strategic planning and team engagement in the office.

📝 Enhancement Note: The hybrid model is a key aspect of the work environment, balancing the benefits of in-person collaboration with the flexibility of remote work. This arrangement is common in tech companies and aims to optimize productivity and employee well-being.

📄 Application & Portfolio Review Process

Interview Process:

• Recruiter Interview: Initial screening to assess general fit, motivation, and alignment with Doctolib's mission and values.

• Hiring Manager Interview: Deeper dive into experience, strategic thinking, GTM expertise, and leadership capabilities.

• Case Study Interview: A practical assessment where candidates will likely be given a business challenge related to product strategy or GTM execution and asked to present their analysis and proposed solutions. This is a critical opportunity to showcase analytical skills and strategic thinking.

• Final Interview with VP: A high-level discussion to assess strategic vision, executive presence, and overall fit for the senior leadership team.

• References: Standard background check and professional reference verification.

Portfolio Review Tips:

• Focus on Impact: Showcase quantifiable results and business impact from your GTM strategies and product launches. Use metrics like market share growth, adoption rates, revenue contribution, and user satisfaction.

• Structure Your Case Studies: For GTM strategies, clearly outline the problem, your analytical approach, the strategy developed, execution steps, and the outcomes. For product roadmap influence, show the link between user insights, strategic recommendations, and product decisions.

• Demonstrate Strategic Thinking: Highlight your ability to analyze complex markets, identify opportunities, and develop innovative solutions tailored to specific market needs (e.g., the German market).

• Showcase Collaboration: Provide examples of how you effectively partnered with Product, Tech, Marketing, and Sales to achieve shared goals.

• Tailor to Doctolib: Research Doctolib's current products, market position, and challenges. Frame your portfolio examples to demonstrate how your skills align with their specific needs and goals.

Challenge Preparation:

• Understand Doctolib's Business: Thoroughly research Doctolib's products, services, target audience, competitors, and recent news.

• Prepare for GTM Scenarios: Anticipate case study questions related to launching a new feature in Germany, expanding market share for an existing product, or responding to a competitive threat.

• Practice Strategic Frameworks: Be ready to apply frameworks for market analysis (e.g., Porter's Five Forces), competitive analysis, product positioning, and GTM planning.

• Articulate Value Proposition: Practice clearly articulating the value proposition of Doctolib's software and how your strategies would enhance it.

• Executive Communication: Prepare to present your findings and recommendations in a clear, concise, and persuasive manner, as if addressing senior leadership.

📝 Enhancement Note: The interview process is rigorous, with a strong emphasis on practical application of skills through a case study. Candidates must be prepared to demonstrate strategic thinking, analytical prowess, and a deep understanding of GTM execution, especially within a healthtech context.

🛠 Tools & Technology Stack

Primary Tools: While not explicitly listed, this role would typically involve proficiency in:

• CRM Systems: Salesforce, HubSpot, or similar for understanding sales pipelines and customer data.

• Product Management Tools: Jira, Confluence, Aha!, Productboard for roadmap planning and feature tracking.

• Analytics & Business Intelligence Tools: Tableau, Power BI, Looker, Google Analytics for market and user data analysis.

• Project Management Software: Asana, Trello, Monday.com for managing GTM initiatives and cross-functional projects.

• Collaboration Platforms: Slack, Microsoft Teams for daily communication and team coordination.

Analytics & Reporting:

• Market Intelligence Platforms: Tools for competitive analysis and market trend monitoring.

• Web Analytics: Understanding how to leverage data from website and product usage.

• Reporting Dashboards: Ability to create and interpret dashboards that track GTM performance metrics.

CRM & Automation:

• Marketing Automation: Experience with platforms like Marketo, Pardot, or HubSpot for campaign execution.

• Sales Enablement Tools: Understanding tools that support the sales team in their outreach and deal closure.

📝 Enhancement Note: Proficiency with a range of data analysis, project management, and collaboration tools is implicitly required for a role of this nature. While specific tools aren't named, the ability to leverage data and technology for strategic decision-making and execution is paramount.

👥 Team Culture & Values

Operations Values:

• Mission-Driven: A strong commitment to Doctolib's vision of improving healthcare access and efficiency, translating into a passion for the product's impact.

• User-Centricity: A core value of deeply understanding and prioritizing user needs (both healthcare providers and patients) in all strategic decisions and product enhancements.

• Collaboration & Teamwork: Emphasis on working together across departments, fostering a supportive environment where diverse perspectives contribute to shared success.

• Data-Driven & Analytical: A culture that values evidence-based decision-making, relying on data analysis and market insights to guide strategy and measure impact.

• Agility & Innovation: Embracing a fast-paced environment, encouraging new ideas, and adapting quickly to market changes and technological advancements.

Collaboration Style:

• Cross-functional Integration: Proactive engagement with Marketing, Sales, Customer Success, and Product & Tech teams, ensuring alignment and shared ownership of GTM strategies.

• Open Communication: Encouraging transparent and direct communication, fostering a feedback-rich environment where ideas can be shared and debated constructively.

• Knowledge Sharing: A culture that promotes sharing best practices, learnings, and insights across teams to drive collective improvement and efficiency.

📝 Enhancement Note: Doctolib's values likely revolve around impact, user focus, and collaborative innovation, fitting for a mission-driven healthtech company. The "CEO of your area" mindset suggests a culture that empowers individuals with ownership and accountability.

⚡ Challenges & Growth Opportunities

Challenges:

• Scaling a Major Product in a Competitive Market: Successfully launching and scaling Doctolib's all-in-one practice software in the complex German healthcare market requires navigating established players and unique regulatory landscapes.

• Balancing Strategic Vision with Execution: Ensuring that high-level GTM strategies are translated into effective, actionable plans that drive tangible results on the ground.

• Aligning Diverse Stakeholders: Managing the expectations and priorities of various senior stakeholders across different departments to ensure cohesive GTM execution.

• Adapting to Healthcare Regulations: Staying abreast of and navigating the evolving regulatory environment in the German healthtech sector.

Learning & Development Opportunities:

• Deep Healthtech Expertise: Gain unparalleled insight into the dynamics of the European healthtech market and the challenges of scaling digital health solutions.

• Strategic GTM Mastery: Develop advanced skills in designing, implementing, and optimizing GTM strategies for complex SaaS products in a leading European market.

• Leadership Acumen: Enhance leadership capabilities through managing cross-functional initiatives, influencing senior executives, and potentially mentoring junior team members.

• Scale-up Growth: Benefit from the rapid growth trajectory of Doctolib, offering opportunities for career advancement and exposure to new business challenges.

📝 Enhancement Note: This role presents significant challenges but also offers substantial opportunities for professional growth, particularly for those looking to make a substantial impact in the healthtech industry and advance their strategic leadership skills.

💡 Interview Preparation

Strategy Questions:

• "Describe a time you developed and executed a Go-to-Market strategy for a major product launch. What were the key challenges, your approach, and the measurable outcomes?" (Focus on structured approach, metrics, and impact.)

• "How do you approach identifying and prioritizing strategic opportunities in a competitive market like German healthtech?" (Highlight analytical frameworks and data-driven decision-making.)

• "Walk us through how you would refine the product positioning and messaging for our all-in-one practice software in Germany to maximize adoption." (Demonstrate understanding of market segmentation and value proposition articulation.) Company & Culture Questions:

• "What interests you most about Doctolib's mission and our role in transforming healthcare in Germany?" (Show genuine passion for the mission and industry.)

• "How do you foster collaboration and drive alignment across Product, Marketing, Sales, and Customer Success teams when executing a GTM strategy?" (Provide examples of cross-functional leadership and communication.)

• "How do you measure the success of your GTM strategies beyond initial launch metrics?" (Focus on long-term impact, user satisfaction, and business growth.) Portfolio Presentation Strategy:

• Tell a Story: Structure your portfolio examples as compelling narratives that highlight the problem, your strategic solution, the execution, and the quantifiable results.

• Quantify Everything: Use data and metrics to demonstrate the impact of your work. For GTM strategies, focus on adoption rates, market share, revenue impact, and ROI.

• Showcase Process: Clearly articulate your thought process, methodologies, and the frameworks you used to arrive at your strategies and decisions.

• Highlight Leadership: Emphasize your role in driving initiatives, influencing stakeholders, and leading cross-functional teams to achieve objectives.

• Tailor to Doctolib: Connect your past successes directly to the challenges and opportunities Doctolib faces in the German market.

📝 Enhancement Note: Preparation should focus on demonstrating strategic thinking, analytical rigor, cross-functional leadership, and a deep understanding of GTM execution within a tech/healthtech context. The case study is a critical component, so practicing presentation and problem-solving skills is essential.

📌 Application Steps

To apply for this Senior Lead Product Strategy position:

• Submit your application through the provided link on Ashby.

• Curate Your Portfolio: Select 2-3 key GTM strategy or product launch case studies that best showcase your ability to develop and execute successful market strategies, emphasizing quantifiable results and cross-functional collaboration.

• Tailor Your Resume: Highlight your 8+ years of relevant experience, focusing on product marketing, GTM strategy, management consulting, or VC backgrounds. Ensure keywords like "Go-to-Market," "Product Strategy," "Market Analysis," and "Stakeholder Management" are prominent.

• Prepare for the Case Study: Practice developing and presenting a GTM strategy for a new product or feature launch in the German healthtech market. Be ready to analyze market trends, define target audiences, and outline execution plans.

• Research Doctolib Thoroughly: Understand their product suite, business model, mission, values, and recent achievements. Be prepared to articulate why you are a strong cultural and strategic fit for their dynamic scale-up environment.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.

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