Senior/ Lead B2B Brand Designer 

📍 Job Overview

Job Title: Senior/ Lead B2B Brand Designer

Company: Unframe

Location: Berlin, Germany

Job Type: Full-time

Category: Brand Design & Marketing Operations

Date Posted: May 20, 2026

Experience Level: Mid-Senior to Lead

Remote Status: On-site

🚀 Role Summary

• Spearhead the visual identity and brand storytelling for an AI-first startup serving enterprise clients.

• Develop and execute high-impact visual assets across digital, product, motion, and marketing channels to communicate complex AI/SaaS solutions.

• Drive consistency and scalability of the brand through the creation of robust design systems and templates.

• Collaborate closely with cross-functional teams, including marketing, product, and leadership, to bring creative concepts to life.

• Utilize advanced design tools and motion graphics to elevate brand communication and customer engagement.

📝 Enhancement Note: This role is positioned as Senior/Lead, indicating significant responsibility for brand direction and execution. The focus on AI-first enterprise solutions and B2B audiences suggests a need for sophisticated, professional, and technically-aware design output, rather than purely consumer-facing aesthetics.

📈 Primary Responsibilities

• Design and produce polished, high-impact visual assets for a diverse range of marketing collateral, including presentations, social media graphics, website content, digital campaigns, and sales enablement materials.

• Establish and maintain a cohesive brand identity by creating and implementing branded templates, scalable design systems, and comprehensive creative guidelines across all touchpoints.

• Translate intricate AI, SaaS, and enterprise technology concepts into clear, compelling, and easily digestible visual narratives for B2B, executive, and product-led audiences.

• Support product and marketing storytelling initiatives by developing engaging product visuals, clear diagrams, innovative creative concepts, and executive-ready presentation materials.

• Create dynamic motion graphics and animated assets to enhance marketing campaigns, social media content, product demonstrations, and overall brand communication, elevating the visual appeal and engagement.

• Foster strong collaborative relationships with marketing, product, and leadership teams, actively contributing to the development of strategic creative ideas and their subsequent execution.

• Adapt to a flexible work environment, collaborating effectively with a global team spread across the USA and Europe, maintaining clear communication and project alignment.

📝 Enhancement Note: The responsibilities highlight a blend of strategic brand development and hands-on execution, typical for a senior design role in a scaling startup. The emphasis on translating complex technical concepts into visuals is a critical skill for this role, requiring a deep understanding of the product and target audience.

🎓 Skills & Qualifications

Education:

Experience:

Required Skills:

• B2B Brand Design Expertise: Demonstrated ability to craft and execute compelling brand identities and visual strategies specifically for business-to-business audiences.

• Motion Graphics Proficiency: Strong capability in creating engaging animated assets for marketing, brand communication, and product storytelling using tools like After Effects.

• Visual Storytelling: Proven skill in translating complex technical information (AI, SaaS, enterprise tech) into clear, impactful visual narratives.

• Figma Proficiency: Advanced command of Figma for interface design, prototyping, and collaborative design system management.

• Adobe Creative Suite Mastery: Expert-level proficiency in Illustrator, Photoshop, and InDesign for creating a wide array of static and layout-based visual assets.

• Presentation Design Excellence: Experience in designing high-impact, executive-level presentations that effectively communicate complex ideas.

• Brand System Development: Experience in building and maintaining scalable brand systems, design templates, and creative guidelines to ensure consistency.

• Product Visuals & Diagrams: Ability to create clear and informative product visuals, diagrams, and UI-based storytelling elements.

• English Communication: Excellent written and verbal communication skills, with the ability to receive and integrate feedback constructively and efficiently.

• Project Management: Strong organizational skills with the ability to manage multiple projects concurrently, maintain attention to detail, and work independently.

Preferred Skills:

• Video Editing Proficiency: Experience with video editing software for creating short-form video content.

• UX/UI Design Acumen: Familiarity with UX/UI principles and experience in product interface design, complementing the ability to create UI-based storytelling.

📝 Enhancement Note: The experience level and required tool proficiencies suggest a strong emphasis on hands-on design execution and system thinking. The "nice to have" skills point towards a desire for a versatile designer who can contribute across a broader spectrum of visual communication needs.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• A robust portfolio showcasing a minimum of 5-10 years of professional design work, with a clear emphasis on B2B, SaaS, or enterprise technology contexts.

• Demonstrated ability to create scalable brand systems, including style guides, template libraries, and asset management frameworks.

• Examples of translating complex technical concepts (AI, LLM, enterprise software) into clear, compelling visual narratives and product marketing materials.

• Evidence of creating high-impact digital assets for marketing campaigns, social media, websites, and sales enablement, highlighting ROI or engagement metrics where possible.

Process Documentation:

• The portfolio should implicitly demonstrate an understanding of design process, from conceptualization and ideation through to final asset delivery and implementation.

• Examples of how design systems were implemented and maintained to ensure brand consistency across diverse channels.

• Case studies or project examples that illustrate collaborative workflows with marketing, product, or sales teams, highlighting problem-solving and iterative design approaches.

📝 Enhancement Note: A strong portfolio is paramount for this role, serving as the primary indicator of the candidate's ability to meet the demands of designing for complex B2B AI solutions. The portfolio must clearly demonstrate practical application of design principles, system thinking, and proficiency with core design tools.

💵 Compensation & Benefits

Salary Range:

Benefits:

• Ownership from Day One: Opportunity to take significant ownership of brand initiatives and drive strategic decisions.

• Fast Learning Environment: Work in a dynamic, fast-paced startup environment with rapid iteration cycles, fostering accelerated professional growth.

• Direct Collaboration with Founders and VPs: Engage directly with senior leadership, gaining exposure to strategic decision-making and company vision.

• Impactful Work: Contribute to shaping the brand of an innovative AI-first company that is rapidly scaling and serving Fortune 500 clients.

• Comprehensive Health and Wellness: Access to standard German benefits, including health insurance and paid time off.

• Professional Development: Opportunities for continuous learning and skill enhancement through challenging projects and team collaboration.

Working Hours:

• Standard full-time working hours, typically around 40 hours per week. The role emphasizes flexibility and output, with the understanding that collaboration with a global team may occasionally require adjustments to accommodate different time zones.

📝 Enhancement Note: Salary is estimated based on typical compensation for senior design roles in Berlin's tech sector, considering the startup's funding and growth stage. Benefits are derived from the "Why join us?" section and standard startup offerings.

🎯 Team & Company Context

🏢 Company Culture

Industry: Artificial Intelligence (AI), Software-as-a-Service (SaaS), Enterprise Technology. Unframe operates at the intersection of cutting-edge AI development and enterprise solutions, aiming to democratize access to LLM-powered applications for large organizations.

Company Size: As a Series A funded startup with $50M in funding, Unframe is likely in a growth phase, potentially ranging from 50-150 employees. This size typically offers a dynamic environment where individual contributions are highly visible and impactful.

Founded: While the founding date isn't explicitly stated, the Series A funding suggests a relatively young company, likely founded within the last 1-3 years, operating with a lean and agile structure.

Team Structure:

• The design function likely integrates closely with Marketing and Product teams.

• Reporting structure probably leads to a Head of Marketing, Head of Product, or directly to a C-level executive (e.g., CEO, CTO) in this early stage.

Methodology:

• Data-Driven Design: Utilizing market insights, customer feedback, and performance metrics to inform design decisions and optimize visual communication.

• Agile Development Integration: Working within agile frameworks to support rapid product development and marketing campaign launches, requiring flexibility and quick iteration.

• Brand System Thinking: Emphasizing the creation and maintenance of robust, scalable design systems to ensure brand consistency and efficiency across all external-facing materials.

Company Website: unframe.com (Inferred from domain_derived)

📝 Enhancement Note: The company's focus on AI and enterprise solutions implies a need for a design aesthetic that is sophisticated, trustworthy, and technically credible. The startup environment suggests a culture of ownership, rapid iteration, and close collaboration.

📈 Career & Growth Analysis

Operations Career Level: This role is positioned at a Senior/Lead level, signifying a transition from individual contribution to potentially influencing team direction and design strategy. It's a critical juncture for designers looking to deepen their expertise in a specialized field or move towards design leadership.

Reporting Structure: The Senior/Lead Brand Designer will likely report to a Head of Marketing, Director of Brand, or potentially a VP of Marketing or Chief Product Officer, depending on the current organizational structure. This role will collaborate extensively with product managers, marketing specialists, and sales teams.

Operations Impact: The designer's work will directly impact Unframe's market perception, customer acquisition, and sales enablement. High-quality B2B branding and clear visual communication of complex AI solutions are crucial for building credibility, attracting enterprise clients, and supporting revenue growth. The role's success will be measured by the effectiveness of visual assets in achieving marketing and sales objectives.

Growth Opportunities:

• Design Leadership: Potential to grow into a Design Manager or Head of Design role as the company scales, building and leading a design team.

• Specialization: Deepen expertise in AI/SaaS branding, motion graphics, or product visualization, becoming a subject matter expert within the company and industry.

• Strategic Influence: Play a more significant role in shaping the overall brand strategy, go-to-market messaging, and product design direction.

• Mentorship: Opportunity to mentor junior designers and contribute to the development of design talent within the organization.

📝 Enhancement Note: This role offers a significant opportunity for career advancement within a rapidly growing AI startup. The "Lead" aspect suggests potential for future leadership, while the specialized industry focus allows for deep expertise development.

🌐 Work Environment

Office Type: Unframe, being a startup with a Berlin location, likely offers a modern, collaborative office space designed to foster innovation and teamwork. This environment is typically open-plan with dedicated areas for focused work, team meetings, and creative brainstorming.

Office Location(s): The primary office location is Berlin, Germany. This European hub provides access to a vibrant tech scene and a diverse talent pool. Specific office details would need to be confirmed, but it's expected to be centrally located and accessible.

Workspace Context:

• Collaborative Environment: The workspace is designed to encourage interaction and knowledge sharing between design, marketing, product, and engineering teams.

• Tools and Technology: Access to state-of-the-art design hardware and software (Figma, Adobe Creative Suite, motion graphics tools) is expected.

• Team Interaction: Opportunities for regular team syncs, design critiques, and cross-functional project meetings to ensure alignment and collective problem-solving.

Work Schedule: While the role is full-time (approx. 40 hours/week), Unframe likely promotes a results-oriented work environment with a degree of flexibility. Occasional work outside standard hours might be necessary to accommodate global team collaboration or critical project deadlines, especially for a startup.

📝 Enhancement Note: The on-site requirement in Berlin suggests a preference for in-person collaboration, crucial for a startup environment focused on rapid innovation and team cohesion in designing for complex enterprise solutions.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: A brief call with HR or a recruiter to assess basic qualifications, cultural fit, and interest in the role.

• Portfolio Review & Skill Assessment: A session where the candidate presents their portfolio, discussing key projects, design process, and problem-solving approaches. This may include a technical assessment or a brief design challenge focused on B2B AI concepts.

• Cross-functional Interviews: Meetings with marketing, product, and potentially engineering leads to evaluate collaboration skills, understanding of the target audience, and ability to translate technical concepts into visuals.

• Final Interview: A conversation with a senior leader (e.g., Head of Marketing, CEO) to discuss strategic vision, long-term impact, and cultural alignment.

Portfolio Review Tips:

• Curate for Relevance: Select projects that strongly demonstrate B2B brand design, motion graphics, and experience with complex technical subjects. Prioritize work that showcases your ability to create clear, compelling visuals for executive and enterprise audiences.

• Process Over Polish (but have both): Be prepared to walk through your design process for selected projects – how you approached the brief, ideated, iterated, and collaborated. However, ensure final assets are polished and professional, reflecting the high standards of B2B enterprise design.

• Quantify Impact: Where possible, include metrics or outcomes related to your design work (e.g., increased engagement, improved conversion rates, successful campaign performance). For this role, demonstrating how your visuals helped communicate complex AI solutions effectively is key.

• Highlight System Thinking: Showcase examples of building or contributing to design systems, templates, or brand guidelines, emphasizing scalability and consistency.

• Motion Graphics Showcase: Dedicate a section or specific examples to your motion graphics work, explaining the strategic intent and technical execution.

Challenge Preparation:

• B2B AI Concept Visualization: Be ready to tackle a hypothetical design challenge that requires visualizing a complex AI concept or SaaS feature for an enterprise audience. Practice creating diagrams or simple animations to explain technical ideas.

• Brand Consistency Exercise: Prepare to discuss how you would maintain brand consistency across a wide range of assets and channels, especially in a fast-paced startup environment.

• Stakeholder Communication: Practice articulating design decisions clearly and concisely, explaining the rationale behind your choices, and constructively receiving feedback from non-design stakeholders.

📝 Enhancement Note: The interview process will likely heavily emphasize the candidate's portfolio and their ability to translate technical complexity into effective visual communication for a B2B enterprise audience. Practical design challenges are probable.

🛠 Tools & Technology Stack

Primary Tools:

• Figma: Essential for UI design, prototyping, and collaborative design system development. Proficiency is a must.

• Adobe Creative Suite:

  • Illustrator: For vector graphics, logos, and complex illustrations.
  • Photoshop: For image manipulation, digital asset creation, and web graphics.
  • InDesign: For layout design of presentations, brochures, and marketing collateral.

• Motion Graphics Tools:

  • After Effects: The primary tool for creating animated assets, explainer videos, and dynamic brand elements.
  • Similar Motion Tools: Familiarity with alternatives like Apple Motion or integrating with 3D software could be a plus.

Analytics & Reporting:

CRM & Automation:

• Primarily for marketing and sales, but designers may interact with these systems when creating assets for campaigns or sales enablement. Understanding how assets are deployed within these systems can inform design choices.

📝 Enhancement Note: The specified tools are industry-standard for senior brand designers. The emphasis on Figma and Adobe Creative Suite, alongside motion graphics capabilities, defines the core technical requirements for this role.

👥 Team Culture & Values

Operations Values:

• Innovation & AI-First: A commitment to leveraging AI and cutting-edge technology to solve enterprise challenges, reflected in forward-thinking design solutions.

• Customer Centricity: A focus on understanding and serving the needs of enterprise clients, ensuring design outputs are relevant, valuable, and impactful for B2B audiences.

• Speed & Agility: An embrace of rapid iteration, quick decision-making, and adaptability, characteristic of a fast-growing startup environment.

• Excellence & Ownership: A drive for high-quality output and a culture where individuals take responsibility for their work and its impact on the company's success.

• Collaboration & Transparency: Open communication and teamwork across departments, fostering a supportive environment where ideas are shared freely.

Collaboration Style:

• Cross-Functional Integration: Expectation to work closely with marketing, product management, sales, and engineering teams, contributing design expertise to achieve shared goals.

• Iterative Feedback Loops: A culture that values constructive feedback, with regular design reviews and opportunities for iteration based on input from various stakeholders.

• Knowledge Sharing: Encouragement of sharing best practices, design trends, and insights within the design function and across teams to foster collective growth and elevate the overall quality of work.

📝 Enhancement Note: The company culture likely mirrors its AI-first, startup nature: fast-paced, innovative, collaborative, and results-oriented. Designers are expected to be proactive, adaptable, and strong communicators.

⚡ Challenges & Growth Opportunities

Challenges:

• Communicating Complex AI Concepts: The primary challenge will be translating highly technical and abstract AI/LLM concepts into clear, compelling, and visually appealing designs for a non-technical or executive B2B audience.

• Maintaining Brand Consistency at Scale: As the company grows rapidly, ensuring consistent brand application across a multitude of touchpoints and evolving marketing efforts will require robust systems and vigilant execution.

• Balancing Speed and Quality: In a fast-paced startup environment, delivering high-quality design work under tight deadlines will be a constant challenge, requiring efficient workflows and prioritization skills.

• Adapting to Evolving Technology: The AI landscape changes rapidly; designers must stay abreast of industry trends and continuously adapt their skills and approaches to effectively represent cutting-edge technology.

Learning & Development Opportunities:

• Deep Dive into AI/Enterprise Tech: Gain in-depth understanding of AI technologies and enterprise software solutions, becoming a specialist in designing for this niche.

• Brand Strategy Influence: Opportunity to significantly influence and shape the brand identity of a rapidly scaling AI startup, gaining strategic experience.

• Cross-Functional Skill Development: Exposure to product development, marketing strategy, and sales enablement processes, broadening overall business acumen.

• Mentorship and Leadership Potential: As a Senior/Lead, there's a clear path to mentorship and potentially leading design initiatives or a future design team.

📝 Enhancement Note: The challenges are inherent to working in a cutting-edge tech startup. The growth opportunities are substantial, offering both deep specialization and broad strategic development.

💡 Interview Preparation

Strategy Questions:

• "How would you approach designing a visual campaign to explain the core value proposition of Unframe's AI platform to a Fortune 500 CTO?" (Focus on clarity, impact, and B2B relevance).

• "Describe your process for creating a scalable design system that can be used across marketing, sales, and product teams in a fast-growing startup." (Highlight system thinking, collaboration, and implementation).

Company & Culture Questions:

• "What excites you about Unframe's mission and our focus on AI for enterprises?" (Show genuine interest and understanding of the company's domain).

• "How do you see your design philosophy aligning with a fast-paced, innovative startup culture?" (Discuss adaptability, ownership, and collaboration).

Portfolio Presentation Strategy:

• Storytelling for Impact: Frame your portfolio presentations as stories. For each project, explain the challenge, your creative process, the solutions you developed, and the measurable impact or outcome.

• Focus on B2B AI Context: Emphasize projects that demonstrate your understanding of B2B audiences and your ability to effectively communicate complex technical solutions.

• Showcase Motion Graphics: Dedicate specific time to present your motion graphics work, explaining the strategic intent and technical execution for each piece.

• Demonstrate System Thinking: Clearly articulate your approach to building and maintaining design systems, highlighting how they ensure brand consistency and efficiency.

• Be Prepared for Live Design Exercises: Some interviews may include a short, timed design exercise. Practice quickly sketching or wireframing concepts related to AI or SaaS.

📝 Enhancement Note: Interview preparation should focus on showcasing a deep understanding of B2B design principles, the ability to translate technical complexity, strong motion graphics skills, and alignment with a startup's fast-paced, collaborative culture.

📌 Application Steps

To apply for this Senior/Lead B2B Brand Designer position:

• Submit your application through the provided link on Greenhouse.

• Portfolio Customization: Tailor your portfolio to specifically highlight your strongest B2B brand design, motion graphics, and experience with technical/enterprise solutions. Prioritize projects that demonstrate your ability to communicate complex ideas visually.

• Resume Optimization: Ensure your resume clearly lists your years of experience, key design skills (Figma, Adobe Suite, After Effects), and relevant industries (B2B, SaaS, AI, Enterprise Tech). Quantify achievements where possible.

• Interview Preparation: Practice articulating your design process, problem-solving approaches, and how you would tackle challenges specific to Unframe's AI-first mission. Prepare to present your portfolio confidently, focusing on the "why" and "how" behind your design decisions.

• Company Research: Thoroughly research Unframe, its AI platform, target market, and recent funding. Understand their current brand messaging and identify potential areas where your design expertise can add significant value.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.