Senior Graphic Designer - UK

📍 Job Overview

Job Title: Senior Graphic Designer

Company: Bjak

Location: London, United Kingdom

Job Type: Full-Time

Category: Marketing & Design Operations

Date Posted: May 15, 2026

Experience Level: Senior (5-8 years)

Remote Status: Fully Remote (UK-based)

🚀 Role Summary

• Drive visual storytelling and brand consistency for Bjak's global application platforms through high-impact design assets.

• Develop conversion-driven visuals for marketing campaigns, social media, web, and advertising, leveraging a deep understanding of performance marketing principles.

• Collaborate closely with content, video, and performance marketing teams to ensure cohesive and impactful campaign execution.

• Utilize and explore AI tools for creative concepting and production, staying at the forefront of design technology trends.

• Mentor junior designers, contributing to the growth and development of a talented creative team.

📝 Enhancement Note: This role is positioned within Marketing & Design Operations, emphasizing the strategic application of design principles to drive business objectives, rather than purely aesthetic creation. The focus on conversion, performance marketing, and AI tools indicates a need for an operations-minded designer who understands how visual assets directly contribute to business outcomes.

📈 Primary Responsibilities

• Conceptualize and execute high-impact design assets for diverse marketing channels, including digital advertising, social media content, website visuals, and short-form motion graphics.

• Translate creative briefs and performance insights into bold, innovative, and conversion-optimized visuals that align with Bjak's brand identity.

• Foster strong collaborative relationships with content strategists, video producers, and performance marketing specialists to ensure integrated and cohesive campaign delivery.

• Analyze design performance data and user feedback to iterate on and optimize visual assets for maximum engagement and effectiveness.

• Uphold and elevate the brand's visual identity by ensuring design quality, consistency, and adherence to established brand systems across all touchpoints.

• Support product marketing initiatives by creating clear, compelling, and visually engaging communication materials that articulate product value propositions.

• Provide mentorship and guidance to junior designers, fostering skill development and contributing to a high-performing creative team environment.

📝 Enhancement Note: The responsibilities highlight a blend of creative execution and strategic thinking, emphasizing the "conversion-driven" aspect. This suggests the role requires an understanding of marketing funnels and how design directly impacts user behavior and business goals, aligning with operational efficiency in marketing.

🎓 Skills & Qualifications

Education: Bachelor's degree in Graphic Design, Visual Communications, Digital Media, or a related field is preferred, though equivalent practical experience will be strongly considered.

Experience: 5-8 years of professional experience in graphic design, motion design, or creative content production, with a proven track record of delivering impactful visual solutions.

Required Skills:

• Demonstrated expertise in graphic design principles, including layout, composition, typography, and color theory.

• Advanced proficiency in Adobe Creative Suite (Photoshop, Illustrator, InDesign) and collaborative design tools like Figma.

• Strong command of motion design software, specifically After Effects and Premiere Pro, for creating engaging animated assets and video content.

• Experience or a strong interest in leveraging AI tools for design ideation, asset creation, and workflow enhancement.

• Ability to translate complex creative briefs into visually compelling and strategically sound design solutions.

• Proven capacity to work efficiently in a fast-paced, deadline-driven environment, with a focus on rapid iteration and high-quality output.

Preferred Skills:

• Experience in producing short-form advertisements or commercial visual assets for digital platforms.

• Exposure to performance marketing environments and an understanding of A/B testing for visual elements.

• Foundational knowledge of sound editing or basic visual effects (VFX) to enhance motion graphics.

• Familiarity with developing and maintaining design templates, visual systems, and brand libraries to ensure consistency.

• Experience in mentoring or leading junior design talent.

📝 Enhancement Note: The requirement for AI tool proficiency and a strong portfolio demonstrating "design leadership" suggests the company is looking for a candidate who can not only execute but also influence and innovate within the design function, contributing to operational efficiency through advanced tooling.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• A robust portfolio showcasing a minimum of 5-8 years of design work, with a clear emphasis on clean execution, compelling storytelling, and demonstrated design leadership.

• Case studies that highlight the candidate's ability to translate creative briefs into on-brand, conversion-driven visuals for marketing campaigns, social media, web, and advertising.

• Examples of motion design work, including short-form motion content and animated assets, demonstrating proficiency in After Effects and Premiere Pro.

• Visuals that clearly illustrate an understanding of layout, composition, typography, and brand system consistency.

Process Documentation:

• Evidence of how design processes were documented and optimized for efficiency, particularly in fast-paced or iterative environments.

• Examples of how the candidate has adapted and optimized visuals based on performance insights and feedback, demonstrating a data-informed design approach.

• Documentation illustrating collaboration workflows with cross-functional teams (e.g., content, video, performance marketing) to ensure cohesive campaign delivery.

• Demonstrations of how brand guidelines and design systems were utilized and potentially contributed to, ensuring visual consistency.

📝 Enhancement Note: The emphasis on a portfolio demonstrating "design leadership" and "conversion-driven visuals" implies a need for candidates to showcase not just creative output but also strategic thinking and quantifiable impact, aligning with operational excellence in marketing.

💵 Compensation & Benefits

Salary Range: £50,000 – £70,000 base salary per annum.

Benefits:

• Competitive salary package designed to attract top talent.

• Defined growth pathways into creative leadership roles, offering clear career progression.

• Opportunity to create high-impact visuals seen by millions of users, contributing to a significant brand presence.

• A dynamic and fast-moving team environment that values smart design, continuous experimentation, and efficient execution.

• Remote-friendly work environment, supporting work-life balance and flexibility for UK-based employees.

Working Hours: 40 hours per week, with flexibility expected to meet project deadlines and campaign needs, consistent with a full-time, remote-first operational model.

📝 Enhancement Note: The salary range provided is based on market research for Senior Graphic Designers in London, UK, factoring in the specified experience level (5-8 years) and the remote work arrangement. The benefits highlight career growth and impact, crucial for retaining senior talent in operations-focused roles.

🎯 Team & Company Context

🏢 Company Culture

Industry: Technology (Application Platforms, AI Integration, Digital Insurance) – Bjak operates in the rapidly evolving FinTech and InsurTech sectors, focusing on building superior application platforms with a strong emphasis on AI integration. This environment demands agility, innovation, and a data-driven approach to product development and marketing.

Company Size: Bjak is a growing organization, implying a dynamic and potentially less hierarchical structure than larger corporations. This size often translates to opportunities for significant individual impact, cross-functional collaboration, and the chance to shape processes and culture.

Founded: While the founding date isn't explicitly provided, the description of building the "first and leading insurance platform in Southeast Asia" suggests a company with a history of innovation and market leadership, now expanding its mission with AI integration. This history implies a culture that values pioneering spirit and continuous improvement.

Team Structure:

• The design team is part of a larger marketing and product organization, likely characterized by flat hierarchies and direct collaboration.

• Designers are expected to work closely with content, video, and performance marketing teams, indicating a highly integrated, cross-functional operational model.

Methodology:

• Data-Driven Design: Emphasis on translating creative briefs into "conversion-driven visuals" and adapting visuals based on "performance insights and feedback" highlights a core methodology rooted in data analysis and optimization.

• Agile Execution: The need to "work fast, iterate quickly, and meet tight deadlines" points to an agile operational approach, prioritizing speed and adaptability.

• AI Integration: The explicit mention of AI tools for concepting and production signals a forward-thinking methodology that embraces new technologies to enhance efficiency and creative output.

Company Website: https://bjak.my/en/about-us

📝 Enhancement Note: Bjak's focus on building "superior application platforms" and integrating AI suggests a culture that values technical excellence, innovation, and efficiency. For a designer, this means contributing to a product-led organization where design is a critical driver of user acquisition and retention, operating with an efficiency mindset.

📈 Career & Growth Analysis

Operations Career Level: This role is classified as Senior, indicating a level of autonomy, expertise, and potential leadership. A Senior Graphic Designer at Bjak is expected to be a key contributor to the brand's visual strategy, capable of independently managing complex projects, mentoring junior staff, and influencing creative direction. The focus on "design leadership" suggests a role that bridges execution and strategic contribution within the marketing operations framework.

Reporting Structure: The Senior Graphic Designer will likely report to a Creative Lead, Marketing Manager, or Head of Design. They will work closely with peers in content, video, and performance marketing, fostering a collaborative and integrated team environment.

Operations Impact: The role has a direct impact on Bjak's business objectives by creating "high-impact design assets" that drive "conversion-driven visuals." This means the designer's work is crucial for user acquisition, engagement, and retention across marketing campaigns, social media, and web platforms. The ability to optimize visuals based on performance insights directly contributes to marketing ROI and operational efficiency.

Growth Opportunities:

• Creative Leadership: Clear pathways exist for growth into creative leadership roles, such as Art Director or Creative Lead, managing larger projects and teams.

• Specialization & Skill Development: Opportunities to deepen expertise in areas like AI-driven design, motion graphics, performance marketing visuals, or even specialized VFX and sound editing.

• Cross-Functional Exposure: The collaborative nature of the role provides exposure to diverse marketing functions, offering a broader understanding of Go-To-Market (GTM) operations and strategic business planning.

📝 Enhancement Note: The emphasis on "growth pathways into creative leadership" and the direct link between design output and business impact (conversion, user acquisition) positions this role as a strategic contributor within the broader GTM operations, offering significant career development potential beyond traditional design functions.

🌐 Work Environment

Office Type: This is a remote-first position, meaning the primary work environment is home-based. However, the mention of "BJAK’s London expansion" suggests potential for future collaborative hubs or in-person meetups in London, though the current setup prioritizes remote work flexibility.

Office Location(s): While the role is remote, the company is actively expanding its presence in London, UK. This implies a strategic focus on the UK market and potentially a growing team network within that region.

Workspace Context:

• Autonomy & Flexibility: The remote nature provides significant autonomy over the work environment, allowing designers to create a setup that best suits their productivity and well-being.

• Digital Collaboration Tools: Expect a reliance on digital collaboration platforms (e.g., Slack, Asana, Figma's collaboration features) for seamless communication and project management with a distributed team.

• Focus on Output: The culture emphasizes "engineering and product excellence" and designers are expected to "own their output," indicating a results-oriented environment where performance and contribution are key.

Work Schedule: The standard working hours are 40 per week. However, given the fast-paced nature of marketing campaigns and the remote setup, a degree of flexibility will be required to meet critical deadlines and campaign launches, ensuring operational continuity and responsiveness.

📝 Enhancement Note: The remote-friendly environment, coupled with the emphasis on output and efficiency, suggests a modern workplace that values results over presenteeism. For operations professionals, this means a focus on clear communication, proactive task management, and leveraging technology to maintain team cohesion and productivity.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: A review of your resume and portfolio to assess experience, skills, and alignment with the role's requirements. Be prepared to highlight specific projects that demonstrate your ability to create "conversion-driven visuals" and your experience with "AI tools."

• Creative Challenge/Case Study: Likely a practical exercise or a review of a specific portfolio case study. Focus on a project where you translated a brief into impactful visuals, detailing your process, the tools used (especially AI), the rationale behind your design choices, and the outcomes achieved (e.g., engagement metrics, conversion improvements).

• Hiring Manager/Team Interview: A discussion about your experience, design philosophy, collaboration style, and mentorship approach. Be ready to articulate how you "obsess over clean design, smooth motion, and sharp typography" and how you "take ownership of your craft."

• Final Interview: May involve a broader discussion on cultural fit, career aspirations, and how you envision contributing to BJAK's London expansion and overall mission.

Portfolio Review Tips:

• Curate Strategically: Select 5-7 of your strongest projects that best represent the requirements: clean execution, storytelling, design leadership, conversion focus, and AI tool usage.

• Showcase Process: For each project, clearly outline the brief, your role, your design process, the tools you used (highlighting Figma, AE, PR, and AI), and the measurable results or impact.

• Highlight Leadership: Include examples where you mentored junior designers or took a leading role in creative direction.

• Demonstrate Brand Acumen: Show how you've applied and maintained brand systems and consistency.

• AI Integration: If possible, include a project where AI tools played a significant role in concepting or production.

Challenge Preparation:

• Understand the Brief: If given a creative challenge, ensure you fully understand the objectives, target audience, and desired outcomes.

• Focus on Impact: Frame your solutions around how they will drive conversions, improve engagement, or enhance brand perception.

• Articulate Your Process: Be ready to walk through your design decisions logically, explaining the "why" behind your creative choices.

• Showcase Speed & Iteration: Prepare to discuss how you manage tight deadlines and iterate effectively based on feedback.

📝 Enhancement Note: The emphasis on "conversion-driven visuals," "performance insights," and "AI tools" in the interview and portfolio review process indicates that Bjak is looking for a designer who operates with a strong understanding of marketing effectiveness and leverages modern tools to achieve business goals, aligning with a revenue operations mindset.

🛠 Tools & Technology Stack

Primary Tools:

• Adobe Creative Suite: Essential for all graphic design, illustration, and photo manipulation tasks (Photoshop, Illustrator, InDesign).

• Figma: Critical for collaborative design, UI/UX prototyping, and maintaining design systems, especially in a remote team environment.

• After Effects: Key for creating dynamic motion graphics, animations, and short-form video content.

• Premiere Pro: Used for editing and finalizing video assets, including short-form ads and social media clips.

Analytics & Reporting:

CRM & Automation:

• While the designer may not directly manage CRM or automation platforms, an understanding of how design assets integrate with marketing automation workflows and CRM data (e.g., for personalized campaigns) is beneficial.

📝 Enhancement Note: The explicit listing of Adobe Creative Suite, Figma, After Effects, and Premiere Pro, along with a strong interest in AI tools, defines the core technical requirements for this operations-focused design role. Proficiency in these tools is non-negotiable for efficient campaign execution and content creation.

👥 Team Culture & Values

Operations Values:

• Excellence & Impact: A commitment to "engineering and product excellence" and delivering "high-impact design assets" that contribute directly to business success. This means designs must be not only aesthetically pleasing but also effective in achieving campaign goals.

• Efficiency & Speed: The culture values moving "fast and don’t do fluff." Designers are expected to "work fast, iterate quickly, and meet tight deadlines," reflecting an operational focus on productivity and timely delivery.

• Data-Driven Iteration: The emphasis on adapting visuals based on "performance insights and feedback" underscores a value for continuous improvement through data analysis and iterative refinement.

• Ownership & Accountability: Team members are expected to "own their output" and "take ownership of their craft," promoting a culture of responsibility and proactive contribution.

• Innovation & Experimentation: A willingness to "explore new visual directions," "experimentation," and embrace "AI tools" signals a forward-thinking culture that encourages embracing new technologies and approaches.

Collaboration Style:

• Cross-Functional Integration: Designers work closely with content, video, and performance marketing teams, requiring a collaborative style that fosters clear communication and shared goals.

• Flat Organization Dynamics: The "very flat organization" structure encourages direct communication and collaboration across all levels, empowering individuals to contribute ideas and solutions.

• Mentorship & Knowledge Sharing: The expectation for senior designers to "mentor junior designers" promotes a culture of learning, support, and collective growth within the team.

📝 Enhancement Note: Bjak's culture emphasizes a results-oriented, collaborative, and innovative approach. For a designer, this means being a proactive team member who understands how their creative output ties into broader business objectives and who is comfortable working with data and new technologies to drive efficiency and impact.

⚡ Challenges & Growth Opportunities

Challenges:

• Balancing Speed and Quality: The need to "work fast, iterate quickly" while maintaining "high-quality creative work" and "design leadership" can be a significant challenge, requiring strong time management and prioritization skills.

• AI Tool Integration: Effectively integrating new and evolving AI tools into established design workflows requires continuous learning, experimentation, and adaptation to leverage their full potential.

• Driving Conversion Through Design: Translating creative briefs into "conversion-driven visuals" demands a deep understanding of marketing funnels and user psychology, moving beyond purely aesthetic considerations.

• Maintaining Brand Consistency in a Fast-Paced Environment: Ensuring brand integrity across numerous campaigns and assets, especially with rapid iteration and a distributed team, requires robust systems and vigilant attention to detail.

Learning & Development Opportunities:

• Advanced AI Design Techniques: Opportunities to become proficient in cutting-edge AI tools for concept generation, asset creation, and workflow automation, positioning you at the forefront of design innovation.

• Performance Marketing Design Specialization: Deepen expertise in creating visuals specifically optimized for conversion, A/B testing, and understanding marketing analytics to drive tangible business results.

• Creative Leadership Development: Pathways to develop skills in team management, project leadership, strategic creative direction, and mentoring junior designers.

• Industry Trends & Technology: Staying abreast of emerging trends in digital design, motion graphics, and AI, potentially through industry conferences, online courses, or internal workshops.

📝 Enhancement Note: The challenges presented are typical for senior roles in fast-paced, data-driven marketing environments. The growth opportunities focus on specialization in high-demand areas like AI and performance marketing design, crucial for career advancement in operations-centric creative roles.

💡 Interview Preparation

Strategy Questions:

• "Describe a time you had to create high-impact design assets for a marketing campaign under a tight deadline. How did you approach it, and what was the outcome?" (Focus on process, speed, and results.)

• "How do you approach translating a creative brief into conversion-driven visuals? Can you provide an example where your design directly impacted conversion rates?" (Highlight your understanding of performance marketing and data-informed design.)

Company & Culture Questions:

• "What interests you about Bjak's mission and its focus on AI-integrated application platforms?" (Show research and alignment with company goals.)

• "How do you approach collaboration with non-design teams, such as content and performance marketing?" (Emphasize communication and integration skills.)

Portfolio Presentation Strategy:

• Structure for Impact: Organize your portfolio by key skill areas or project types (e.g., Marketing Campaigns, Motion Graphics, AI-assisted Design).

• Tell a Story: For each case study, clearly articulate the problem, your solution, your process, the tools used (especially AI), and the quantifiable results achieved.

• Highlight Leadership: If applicable, present a project where you mentored junior designers or led creative direction.

• Demonstrate Brand Acumen: Show examples of how you effectively applied or evolved brand systems.

• Interactive Elements: Be prepared to discuss your workflow and decision-making in real-time, perhaps using screen-sharing to navigate specific project files or Figma boards.

📝 Enhancement Note: Interview preparation should emphasize demonstrating not just creative talent but also a strategic, operations-minded approach to design, focusing on impact, efficiency, and the effective use of technology like AI.

📌 Application Steps

To apply for this Senior Graphic Designer position:

• Submit your application through the provided link on Ashby.

• Portfolio Customization: Tailor your portfolio to highlight projects demonstrating "conversion-driven visuals," "design leadership," and experience with "AI tools." Select 5-7 of your most relevant and impactful pieces.

• Resume Optimization: Ensure your resume clearly outlines your 5-8 years of experience, proficiency in key design software (Adobe Creative Suite, Figma, After Effects, Premiere Pro), and any experience with AI tools or performance marketing. Use keywords from the job description.

• Interview Preparation: Practice articulating your design process, problem-solving skills, and how your work contributes to business objectives. Prepare specific examples for strategy and behavioral questions.

• Company Research: Familiarize yourself with Bjak's mission, its insurance platform, and its expansion into AI. Understand the company's values and how they relate to design and marketing operations.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.

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