Senior Graphic Designer - UK

📍 Job Overview

Job Title: Senior Graphic Designer

Company: BJAK

Location: London, England, United Kingdom

Job Type: FULL_TIME

Category: Marketing Operations / Creative Operations

Date Posted: April 17, 2026

Experience Level: Mid-Senior Level (5-8 years)

Remote Status: Fully Remote (within UK)

🚀 Role Summary

• Lead the creation of high-impact visual assets across digital channels, including marketing campaigns, social media, web, and advertising, with a focus on conversion-driven design.

• Drive brand consistency and storytelling through compelling visuals, collaborating closely with content, video, and performance marketing teams.

• Leverage AI tools and emerging technologies to enhance creative concepts and production workflows, staying ahead of industry trends.

• Mentor junior designers, fostering a culture of continuous learning, creativity, and execution excellence within the design team.

• Adapt and optimize designs based on performance data and feedback, ensuring maximum effectiveness and strategic alignment.

📝 Enhancement Note: This role is positioned as a Senior Graphic Designer, implying a need for independent work, strategic input, and mentorship capabilities. The focus on "conversion-driven visuals" and "performance insights" strongly indicates a role within Marketing Operations or a closely aligned Creative Operations function, where design directly impacts business goals and ROI. The emphasis on AI tools suggests a forward-thinking approach to creative production.

📈 Primary Responsibilities

• Develop and produce a wide range of high-impact design assets for diverse marketing initiatives, including digital advertisements, social media content, website graphics, email campaigns, and short-form motion graphics.

• Translate complex creative briefs and marketing objectives into visually engaging and strategically sound designs that resonate with target audiences and drive desired actions.

• Foster strong collaborative relationships with content creators, video producers, and performance marketing specialists to ensure seamless integration and cohesive campaign execution across all brand touchpoints.

• Analyze performance data and user feedback to iteratively refine and optimize visual assets, ensuring continuous improvement in design effectiveness and conversion rates.

• Uphold and elevate the company's visual identity and brand standards, ensuring consistency, quality, and impact across all creative outputs.

• Support product marketing efforts by creating clear, compelling visual narratives that effectively communicate product value propositions and features.

• Provide guidance, mentorship, and constructive feedback to junior designers, contributing to their professional development and the overall growth of the design team.

📝 Enhancement Note: The responsibilities highlight a blend of hands-on design execution and strategic oversight, common in senior operations roles. The emphasis on "conversion-driven visuals" and "performance insights" strongly suggests a need for data-informed design decision-making, a key characteristic of effective Marketing Operations. Mentorship duties further underscore the senior nature of the role.

🎓 Skills & Qualifications

Education: While no specific degree is listed, a Bachelor's degree in Graphic Design, Fine Arts, Digital Media, or a related field is typically expected for senior roles in this domain. Equivalent practical experience and a strong portfolio will be highly valued.

Experience: 5–8 years of progressive experience in graphic design, motion design, or creative content production roles, ideally within agency, fast-paced startup, or technology environments.

Required Skills:

• Demonstrated expertise in graphic design principles, including layout, composition, typography, and color theory.

• Proven ability to create compelling visual storytelling for marketing campaigns and digital platforms.

• High proficiency in industry-standard design software: Adobe Creative Suite (Photoshop, Illustrator, InDesign), Figma, and motion graphics tools such as After Effects and Premiere Pro.

• Experience in adapting and optimizing visuals based on performance data and A/B testing insights.

• Strong understanding of brand systems, visual consistency, and maintaining brand integrity across diverse media.

• Ability to manage multiple projects simultaneously, prioritize tasks effectively, and meet tight deadlines in a dynamic environment.

Preferred Skills:

• Experience producing short-form advertisements or commercial visual assets for digital channels.

• Exposure to performance marketing strategies and the role of design in driving conversion metrics.

• Familiarity with AI-powered design tools for concept generation, asset creation, or workflow automation.

• Basic knowledge of sound editing or visual effects (VFX) for enhanced motion graphics.

• Experience with template creation, visual systems, and managing brand libraries.

• Prior experience mentoring junior designers or leading creative projects.

📝 Enhancement Note: The emphasis on specific software like Figma, After Effects, and Premiere Pro, coupled with experience in performance marketing and AI tools, points towards a role requiring both creative flair and a data-driven, technically proficient approach. The "5-8 years" experience range for a Senior role suggests a need for demonstrated leadership and strategic design thinking, not just execution.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• A comprehensive portfolio showcasing a minimum of 5-8 years of professional design work, with a strong emphasis on visual storytelling and brand consistency.

• Projects demonstrating successful application of design principles to achieve specific marketing objectives, such as increased engagement, conversion rates, or brand recognition.

• Examples of work created for digital marketing campaigns, social media, web, and advertising, highlighting versatility and impact.

• Evidence of design leadership, problem-solving capabilities, and the ability to iterate based on feedback and performance data.

Process Documentation:

• Showcase a clear understanding of the design process, from brief interpretation and concept development to execution, iteration, and final delivery.

• Demonstrate how you have used performance insights or A/B testing results to inform and improve design outcomes.

• Illustrate your workflow for collaborating with cross-functional teams (e.g., marketing, content, product), highlighting communication and feedback integration methods.

• Provide examples of how you have maintained design quality and brand consistency across multiple projects and platforms.

• Detail your approach to leveraging new technologies, such as AI tools, within your design workflow to enhance efficiency or creativity.

📝 Enhancement Note: For a senior design role heavily integrated with marketing operations, a portfolio is critical. It must go beyond aesthetics to prove strategic impact and process adherence. Demonstrating data-informed design and cross-functional collaboration is key, as is showcasing adaptability to new tools like AI.

💵 Compensation & Benefits

Salary Range: £50,000 – £70,000 base salary per annum.

This range is competitive for a Senior Graphic Designer role in London, considering the experience level (5-8 years), the company's focus on technology and growth, and the demand for specialized skills in digital and motion design. The final compensation will be determined by the candidate's qualifications, skills, and relevant experience.

Benefits:

• Competitive salary package, reflecting the seniority and impact of the role.

• Clear growth pathways into creative leadership positions, offering opportunities for career advancement and increased responsibility.

• Ownership of high-impact visual assets that reach millions of users globally, providing significant professional visibility.

• Opportunity to work within a fast-moving, innovative team that values smart design, experimentation, and efficient execution.

• Remote-friendly work environment, offering flexibility and autonomy while contributing to BJAK's London expansion.

Working Hours: 40 hours per week, with a flexible approach to accommodate project deadlines and remote work dynamics. While core hours for collaboration will likely exist, the focus is on output and results.

📝 Enhancement Note: The provided salary range of £50,000-£70,000 is a reasonable estimate for a Senior Graphic Designer in London with 5-8 years of experience, especially within a tech-focused company. London salaries often command a premium due to the cost of living and competitive market. The benefits highlight career progression and impact, which are attractive to senior professionals.

🎯 Team & Company Context

🏢 Company Culture

Industry: Technology (Application Platforms, AI Integration) with a strong presence in FinTech/InsurTech (Southeast Asia). BJAK is focused on building superior application platforms, with a stated mission of creating successful businesses while contributing positively to society through efficiency. They are actively integrating AI into their offerings.

Company Size: While not explicitly stated, the description "densely talented, highly motivated, and focused on engineering and product excellence within a very flat organization" suggests a growing company, likely between 50-250 employees, with a lean and agile structure. This size is typical for tech companies in a growth phase, offering opportunities for significant impact.

Founded: The company developed its first leading insurance platform in Southeast Asia, implying a history of innovation and market leadership in that region. The current focus on building new applications integrated with AI suggests a dynamic evolution from its origins.

Team Structure:

• The design team is likely part of a broader marketing or GTM (Go-To-Market) function. It operates within a "very flat organization" where direct contribution is valued.

• Designers collaborate closely with content, video, and performance marketing teams, indicating a highly integrated cross-functional approach.

• The Senior Graphic Designer is expected to mentor junior designers, suggesting a small but developing design team structure.

Methodology:

• Emphasis on engineering and product excellence, translating to a data-driven and results-oriented approach in all functions, including design.

• Focus on building "superior applications" and contributing "positively to society by making it more efficient."

• Commitment to hands-on contribution from all team members, encouraging initiative and direct impact.

• Strong value placed on speed, iteration, and continuous learning, especially with new technologies like AI.

Company Website: https://bjak.my/en/about-us

📝 Enhancement Note: The company's culture appears to be fast-paced, innovative, and focused on tangible results and efficiency, which is typical of successful tech startups. The "flat organization" structure implies direct communication and collaboration, and the emphasis on AI signifies a commitment to cutting-edge technology.

📈 Career & Growth Analysis

Operations Career Level: This role is classified as "Senior" within the Graphic Design discipline, with 5-8 years of experience required. In an operations context, this means the individual is expected to operate with a high degree of autonomy, contribute strategically to GTM initiatives, and potentially lead smaller projects or aspects of larger campaigns. The role involves not just execution but also problem-solving, optimization, and mentorship.

Reporting Structure: The Senior Graphic Designer will likely report to a Marketing Manager, Creative Director, Head of Marketing, or a similar leadership role within the GTM or Marketing function. They will also collaborate extensively with peers in content, video, and performance marketing. The flat organizational structure suggests direct access to decision-makers.

Operations Impact: The role has a direct impact on BJAK's revenue and brand perception by creating "high-impact design assets for marketing campaigns, social media, web, ads, and short-form motion content." The emphasis on "conversion-driven visuals" means the design output is directly tied to lead generation, customer acquisition, and ultimately, revenue. The ability to adapt visuals based on "performance insights" highlights a data-driven approach that is crucial for optimizing marketing spend and effectiveness.

Growth Opportunities:

• Creative Leadership: Clear pathways are mentioned for "growth pathways into creative leadership," suggesting opportunities to move into roles like Creative Lead, Art Director, or Head of Design as the company and its design function expand.

• Specialization: Opportunity to deepen expertise in areas like motion design, AI-driven design workflows, or performance marketing creative, becoming a subject matter expert within the company.

• Strategic Involvement: As a senior member, there's potential to contribute more significantly to GTM strategy, brand system development, and creative process improvements.

• Mentorship: Developing leadership skills through mentoring junior designers, which is a stepping stone to formal management roles.

📝 Enhancement Note: The career progression for a Senior Graphic Designer in this environment is likely tied to both creative excellence and demonstrable impact on business objectives. The "flat organization" and "fast-moving team" suggest that individuals who take initiative and deliver results can quickly advance.

🌐 Work Environment

Office Type: The role is described as "Remote-friendly" with a focus on BJAK's "London expansion." While not strictly tied to a physical office, the company is actively building its presence in London. This suggests a hybrid or fully remote model where team members are based in the UK, with potential for occasional in-person meetups or team events in London as the team grows.

Office Location(s): The primary focus is on remote work within the United Kingdom, with London being a key hub for the company's expansion. This offers flexibility for candidates across the UK.

Workspace Context:

• Collaboration: Expect a highly collaborative digital environment, leveraging tools for real-time communication, project management, and design feedback. Cross-functional interaction with marketing, content, and performance teams will be frequent.

• Tools & Technology: Access to and expectation of using cutting-edge design software (Adobe Creative Suite, Figma, After Effects) and potentially AI tools for creative tasks. The environment likely supports experimentation with new technologies.

• Team Interaction: While remote, the culture promotes active participation and contribution. Regular virtual meetings, design critiques, and brainstorming sessions will facilitate team connection and knowledge sharing.

Work Schedule: Standard full-time hours (approximately 40 hours per week) are expected, but the remote nature likely allows for some flexibility in scheduling, provided deadlines are met and collaboration windows are respected. The emphasis is on efficient output and results.

📝 Enhancement Note: The "remote-friendly" nature combined with a "London expansion" implies a modern, distributed work model. The focus on collaboration and output suggests a results-oriented culture where physical presence is less important than contribution and efficiency.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: A review of your CV and portfolio to assess suitability for the Senior Graphic Designer role and alignment with BJAK's creative and operational needs.

• Portfolio Presentation & Interview: A dedicated session where you'll present your portfolio, walk through key projects, and discuss your design process, strategic thinking, and experience with performance-driven design. This is where you'll demonstrate your ability to translate creative briefs into impactful visuals relevant to marketing operations.

• Skills Assessment/Design Challenge: Potentially a short, timed design exercise or case study related to their business (e.g., creating an ad concept for their insurance platform) to evaluate your creative problem-solving, speed, and execution under pressure.

• Cross-functional Interview: A discussion with members from marketing, content, or performance teams to assess collaboration style, communication skills, and understanding of how design supports broader GTM strategies.

• Final Interview: A discussion with a hiring manager or senior leader to assess cultural fit, long-term potential, and alignment with BJAK's mission and values.

Portfolio Review Tips:

• Curate for Impact: Select projects that best showcase your ability to create "high-impact," "conversion-driven" visuals for marketing campaigns, social media, and web. Prioritize diversity in project types and demonstrate your range.

• Highlight Process & Strategy: For each project, explain your creative brief, your thought process, design decisions, collaboration efforts, and how you adapted based on feedback or performance data. Quantify results where possible.

• Showcase Leadership: Include projects where you led design efforts, mentored juniors, or took initiative to solve creative challenges.

• Demonstrate Technical Proficiency: Ensure your portfolio includes examples of motion graphics (After Effects, Premiere Pro) and highlights your skills in Figma and Adobe Creative Suite.

• Tailor to BJAK: If possible, include a conceptual piece or a case study that addresses BJAK's industry (insurance/fintech) or their use of AI, showing you've researched the company and understand their business.

Challenge Preparation:

• Understand the Brief: If given a design challenge, meticulously analyze the brief for objectives, target audience, and key messaging.

• Focus on Speed & Iteration: Be prepared to work quickly and demonstrate an iterative approach, showing how you might refine initial concepts.

• Articulate Rationale: Be ready to clearly explain your design choices, linking them back to the brief and potential business impact (e.g., conversion, brand engagement).

• Consider AI Integration: If relevant to the challenge, think about how AI tools could be incorporated into your workflow or concept.

📝 Enhancement Note: The interview process is designed to evaluate not just design skills but also strategic thinking, collaboration, and adaptability, which are crucial for a Senior Designer in an operations-focused environment. A strong portfolio that demonstrates past success in similar areas is paramount.

🛠 Tools & Technology Stack

Primary Tools:

• Adobe Creative Suite: Essential for core graphic design tasks, including Photoshop, Illustrator, and InDesign. Mastery is expected for creating polished, professional assets.

• Figma: Crucial for collaborative design workflows, UI/UX design, prototyping, and handoff to developers, especially in a remote team environment.

• Motion Design Software: After Effects for animation and motion graphics, and Premiere Pro for video editing and short-form content creation. Proficiency is key for dynamic visual assets.

Analytics & Reporting:

• While not a primary responsibility to manage analytics tools, an understanding of how design impacts performance metrics is vital. The role requires the ability to interpret data from tools like Google Analytics, social media analytics platforms, or specific ad platform dashboards to inform design optimization.

CRM & Automation:

• No direct CRM management expected, but understanding how marketing campaigns (supported by design) integrate with CRM systems (like Salesforce, HubSpot) for lead tracking and customer journeys would be beneficial.

Emerging Technologies:

• AI Tools: Explicitly mentioned as an area of interest and potential usage. This could include AI-powered image generators (e.g., Midjourney, DALL-E), AI design assistants, or tools that automate repetitive design tasks. Demonstrating an interest and willingness to experiment is key.

📝 Enhancement Note: The technology stack is standard for senior digital designers but with a strong emphasis on motion graphics and a notable inclusion of AI tools, indicating a forward-thinking approach to creative production within the company.

👥 Team Culture & Values

Operations Values:

• Execution & Impact: A strong emphasis on delivering tangible results and creating work that "works, converts, and captures attention." Design is seen as a critical driver of business success, not just an aesthetic function.

• Efficiency & Speed: The culture is characterized by moving "fast and we don’t do fluff." Designers are expected to be productive, iterate quickly, and meet tight deadlines without unnecessary process delays.

• Continuous Learning & Experimentation: A value placed on exploring new visual directions, iterating based on what works, and staying updated with trends, especially in digital design, motion, and AI tools.

• Ownership & Critical Thinking: Team members are expected to "own their output," think critically about their work, and contribute strategically to the company's mission.

• Collaboration: While individual contribution is key, strong cross-functional collaboration with content, video, and performance marketing is vital for cohesive campaign delivery.

Collaboration Style:

• Integrated & Cross-Functional: Designers work very closely with other marketing functions, requiring clear communication, active listening, and the ability to translate diverse needs into visual solutions.

• Feedback-Driven: An iterative process where designs are shared, critiqued, and refined based on input from peers, stakeholders, and performance data.

• Knowledge Sharing: The flat structure and focus on growth likely encourage knowledge sharing, with senior members mentoring juniors and teams learning from each other's successes and challenges.

📝 Enhancement Note: The culture prioritizes action, results, and innovation. It's a place for proactive individuals who can contribute strategically and collaboratively in a fast-paced environment.

⚡ Challenges & Growth Opportunities

Challenges:

• Balancing Speed and Quality: In a fast-paced environment, maintaining high design standards while meeting tight deadlines and iterating rapidly can be a constant challenge.

• Data-Informed Creativity: Effectively translating performance insights and conversion goals into compelling creative assets requires a nuanced understanding of both design and marketing analytics.

• AI Integration: Staying abreast of and effectively integrating rapidly evolving AI design tools into established workflows while ensuring creative control and brand integrity.

• Cross-Functional Alignment: Ensuring consistent brand messaging and visual execution across diverse marketing channels and collaborating effectively with teams that may have different priorities or creative visions.

Learning & Development Opportunities:

• AI Tool Mastery: Deepen expertise in utilizing AI-powered design tools for concept generation, asset creation, and workflow automation, positioning yourself at the forefront of creative technology.

• Performance Marketing Creative: Develop advanced skills in designing for conversion, understanding A/B testing methodologies, and directly contributing to measurable marketing ROI.

• Creative Leadership: Gain experience in mentoring junior designers, leading creative projects, and potentially contributing to the strategic direction of BJAK's visual identity.

• Industry Trends: Continuous learning opportunities through exposure to new design trends, motion graphics techniques, and emerging technologies relevant to digital marketing and application development.

📝 Enhancement Note: The challenges are typical of senior roles in dynamic tech companies, offering significant opportunities for skill development and professional growth. The company's focus on AI and performance marketing presents a unique chance to become an expert in these high-demand areas.

💡 Interview Preparation

Strategy Questions:

• "Describe a time you translated a complex marketing brief into a successful visual campaign. What was your process, and what were the results?" (Focus on brief understanding, strategic design, and outcome measurement).

• "How do you approach balancing creative vision with performance-driven objectives in your design work?" (Highlight your ability to integrate data into creative decisions).

• "Walk us through a project where you had to iterate on designs based on feedback or performance data. How did you manage the feedback and what was the outcome?" (Demonstrate adaptability and problem-solving).

Company & Culture Questions:

• "What interests you about BJAK's mission and our focus on AI integration?" (Research BJAK's business, their mission, and their industry).

• "How do you stay updated with design trends, especially in areas like motion graphics and AI?" (Show genuine interest and a proactive learning approach).

Portfolio Presentation Strategy:

• Structure for Impact: Begin with a brief overview of your career and design philosophy. Then, select 3-5 key projects that best represent your skills and experience relevant to this role (marketing campaigns, conversion-driven design, motion graphics).

• Tell a Story for Each Project: For each selected project, outline the brief/problem, your strategic approach, design process, challenges overcome, tools used, collaboration efforts, and most importantly, the results achieved (quantify if possible).

• Highlight Operations Fit: Emphasize how your work directly contributed to business goals, how you used data or feedback for optimization, and your ability to work efficiently and collaboratively.

• Showcase Technical Skills: Be prepared to discuss your proficiency with Adobe Creative Suite, Figma, After Effects, and any AI tools you've used.

• Engage and Discuss: Be ready to answer questions about your work, your process, and your thoughts on BJAK's brand or industry.

📝 Enhancement Note: Preparation should focus on demonstrating not just design talent, but also strategic thinking, business acumen, and an understanding of how design drives revenue and marketing success within a fast-paced, tech-focused organization.

📌 Application Steps

To apply for this Senior Graphic Designer position:

• Submit your application through the provided link on Ashby.

• Portfolio Customization: Tailor your portfolio to highlight projects demonstrating "high-impact," "conversion-driven" visuals for marketing campaigns, social media, and web. Ensure it showcases your motion design skills and any experience with AI tools.

• Resume Optimization: Update your resume to clearly articulate your 5-8 years of experience, emphasizing achievements in graphic design, motion design, and cross-functional collaboration. Use keywords from the job description like "conversion-driven visuals," "performance insights," and "AI tools."

• Interview Preparation: Practice your portfolio presentation, focusing on explaining your strategic approach, design process, and quantifiable results. Prepare to discuss your experience with Adobe Creative Suite, Figma, After Effects, and your understanding of marketing operations.

• Company Research: Thoroughly research BJAK's mission, their current product offerings (especially the insurance platform), their target markets, and their stated values. Understand their focus on AI and efficiency to tailor your responses during interviews.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.

---