Senior Graphic Designer – CRM & Customer Communications

📍 Job Overview

Job Title: Senior Graphic Designer – CRM & Customer Communications

Company: Big Ticket

Location: Abu Dhabi, Abu Dhabi, United Arab Emirates

Job Type: Full-Time

Category: Marketing Operations / Creative Operations

Date Posted: 2026-08-05T06:22:37

Experience Level: 5-10 Years

Remote Status: Hybrid (4 days in office)

🚀 Role Summary

• Lead the creative development and execution of all CRM communications across Email and WhatsApp, ensuring visually engaging, on-brand, and performance-optimized content.

• Translate marketing briefs and customer journey strategies into high-impact creative assets that enhance customer engagement and support commercial objectives.

• Partner closely with CRM and Marketing teams to deliver a cohesive and effective customer experience across all lifecycle stages.

• Develop and maintain scalable design templates and best practices to improve efficiency and consistency in CRM communications.

• Optimize creative based on campaign performance, customer insights, and A/B testing to continuously enhance engagement and conversion rates.

📝 Enhancement Note: While the title is "Senior Graphic Designer," the core responsibilities and required skills point towards a specialized role within Marketing Operations, focusing on the visual execution and optimization of customer communications, particularly within CRM platforms. This role bridges creative design with performance marketing objectives, requiring a strong understanding of CRM channels and their specific design requirements.

📈 Primary Responsibilities

• Drive the creative concepting and execution for all CRM communications, including email campaigns, WhatsApp messages, automated customer journeys, and promotional materials.

• Interpret brand strategy and campaign objectives into compelling visual narratives that resonate with target audiences and drive desired actions.

• Manage the entire design lifecycle from initial concept and wireframing to final asset delivery, ensuring accuracy, brand adherence, and timely completion.

• Collaborate proactively with the CRM Manager and broader marketing team to ensure creative aligns with campaign goals and customer segmentation strategies.

• Establish and manage a library of scalable design templates, reusable components, and best practices to streamline creative production and maintain brand consistency across all CRM touchpoints.

• Analyze campaign performance data and A/B test results to iterate on creative designs, improving engagement metrics, conversion rates, and overall customer experience.

• Stay abreast of emerging trends in CRM design, digital marketing best practices, and new creative technologies to foster innovation and elevate the brand's visual communication.

• Juggle multiple design projects simultaneously, meticulously managing timelines, priorities, and stakeholder expectations to deliver high-quality output under pressure.

• Provide supplementary design support for broader marketing initiatives, including digital content creation, campaign collateral, and basic UX/UI enhancements as needed.

• Ensure all marketing assets are meticulously organized, version-controlled, and accessible through designated asset management systems.

📝 Enhancement Note: The emphasis on "optimise creative based on campaign performance, customer insights, and A/B testing" and the requirement to "improve efficiency and consistency across CRM channels" highlights a strong performance-driven aspect to this creative role. This suggests the candidate will be expected to demonstrate the direct impact of their design work on key marketing and revenue metrics, a common expectation in modern marketing operations roles.

🎓 Skills & Qualifications

Education: Bachelor’s degree or higher in Graphic Design, Arts, Communications, or Marketing.

Experience: 5-10 years of relevant experience in Graphic Design, with a proven track record in CRM and marketing communications.

Required Skills:

• Demonstrated expertise in graphic design with a strong portfolio showcasing CRM and marketing communications.

• Proven experience designing high-performing email/WhatsApp campaigns, promotional assets, and automated customer journey communications.

• Proficiency in working within fast-paced, cross-functional, and commercially driven marketing environments.

• Expert proficiency in Adobe Creative Suite, including Photoshop, Illustrator, InDesign, After Effects, and Premiere Pro.

• Experience designing for CRM platforms such as XtremePush or Brevo is essential.

• Advanced proficiency in Figma, with a strong understanding of UX/UI principles.

• Solid understanding of responsive email design, digital design best practices, and customer-centric UX principles.

• Exceptional skills in color theory, typography, layout design, and visual hierarchy, with meticulous attention to detail.

• Thorough understanding of branding principles and the ability to maintain strict brand consistency across all touchpoints.

• Ability to develop creative concepts and effectively adapt them across multiple digital channels, including Email and WhatsApp.

• Excellent verbal and written communication skills in English.

• Strong organizational, time management, project management, and stakeholder management capabilities.

• Ability to manage multiple priorities and deliver high-quality work under tight deadlines.

• Detail-oriented with a strong commitment to accuracy and quality in all outputs.

• Self-motivated, proactive, and solutions-oriented mindset. Preferred Skills:

• Understanding of HTML email structure and its design limitations.

• Knowledge of motion graphics, animation, photography, and video editing.

• Experience with A/B testing creative variations for performance optimization.

• Familiarity with digital asset management (DAM) systems.

📝 Enhancement Note: The explicit mention of CRM platforms like "XtremePush / Brevo" and the requirement for "responsive email design" and "customer-first UX principles" are critical. Candidates should highlight experience with these specific tools and design methodologies to align with the role's operational focus.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• Showcase a minimum of 3-5 distinct projects demonstrating end-to-end creative development for CRM communications (e.g., email campaigns, automated journeys, promotional series).

• Include examples of responsive email designs that adapt seamlessly across various devices and screen sizes.

• Present case studies that highlight how your design solutions directly contributed to improved customer engagement, conversion rates, or other key performance indicators (KPIs).

• Demonstrate proficiency in using Adobe Creative Suite and Figma for campaign asset creation and optimization.

• Clearly articulate your role, the challenges faced, the creative process employed, and the measurable outcomes achieved for each portfolio piece. Process Documentation:

• Provide examples of how you have developed and maintained scalable design templates and reusable components to enhance efficiency and consistency in CRM communications.

• Illustrate your process for interpreting campaign briefs and translating them into visually engaging and commercially effective creative assets.

• Detail your approach to optimizing creative based on campaign performance data, customer insights, and A/B testing results.

• Showcase your system for organizing, version controlling, and managing creative assets within shared folders or asset storage systems.

📝 Enhancement Note: A strong portfolio is paramount for this role. Candidates should curate their submissions to specifically highlight work related to CRM, email, and WhatsApp communications. Demonstrating an understanding of performance metrics and the ability to link design choices to business outcomes will be a significant advantage.

💵 Compensation & Benefits

Salary Range: Based on the Senior Graphic Designer title, 5-10 years of experience, and location in Abu Dhabi, a competitive annual salary range is estimated between AED 180,000 - AED 250,000. This estimate considers the cost of living in Abu Dhabi and industry benchmarks for specialized creative roles within marketing operations.

Benefits:

• Competitive salary package.

• Opportunity to work with a well-established and reputable brand in the UAE.

• Exposure to a dynamic marketing environment with opportunities for creative innovation.

• Potential for professional development and skill enhancement within CRM and digital communications.

• Contribution to creating exciting and memorable experiences for customers through impactful campaigns.

• Standard UAE employment benefits (e.g., health insurance, annual leave, end-of-service benefits as per UAE labor law).

Working Hours: The role requires 4 days per week in the Abu Dhabi office, totaling approximately 40 hours per week, with potential for flexibility based on project needs and team collaboration.

📝 Enhancement Note: Salary is estimated based on average compensation for Senior Graphic Designer roles with CRM/Marketing Communications specialization in Abu Dhabi, drawing from online salary aggregators and industry reports for the UAE market. The hybrid work model with 4 days in office is a key factor.

🎯 Team & Company Context

🏢 Company Culture

Industry: Entertainment & Lottery Services / Retail Promotions. Big Ticket operates within a unique sector that blends large-scale prize promotions with customer engagement, requiring creative marketing strategies to drive participation and excitement.

Company Size: Big Ticket is a significant player in its market, likely employing a substantial team across various functions, including marketing, operations, customer service, and administration. This scale suggests a structured environment with defined processes.

Founded: 1992. With over three decades of operation, Big Ticket has established a strong brand presence and a deep understanding of its customer base and market dynamics in the UAE and beyond.

Team Structure:

• The Senior Graphic Designer will report directly to the Brand Manager and work very closely with the CRM Manager, indicating a collaborative relationship with key marketing leadership.

• The role is part of a high-performing, fast-paced Marketing team, suggesting a dynamic and results-oriented environment.

• Cross-functional collaboration is expected with CRM, Marketing, and potentially Brand teams to ensure cohesive customer communications. Methodology:

• Data-driven creative optimization is a core methodology, emphasizing the use of campaign performance, customer insights, and A/B testing to refine visual communications.

• Scalable design standards and template development are crucial for ensuring efficiency and consistency across CRM channels.

• A customer-centric approach is paramount, focusing on creating visually engaging interactions that enhance the customer journey and brand experience.

Company Website: [Big Ticket Website URL - Assuming it exists, e.g., bigticket.ae]

📝 Enhancement Note: The company's long history (since 1992) and focus on "huge cash prizes and dream cars" suggest a brand that thrives on excitement and aspiration. The marketing team likely operates with a strong focus on driving customer participation and engagement through visually compelling campaigns.

📈 Career & Growth Analysis

Operations Career Level: This is a Senior-level individual contributor role within the creative/marketing operations function. It requires significant experience and the ability to lead creative execution for critical communication channels. The role focuses on specialized design application within a performance-driven marketing context.

Reporting Structure: The role reports to the Brand Manager and works closely with the CRM Manager. This structure places the designer at the intersection of brand strategy and direct customer engagement, offering visibility into both.

Operations Impact: The designer's work directly influences customer engagement, brand perception, and commercial objectives by creating visually compelling communications for email and WhatsApp. Optimized creative can lead to increased participation in draws, higher conversion rates, and stronger customer loyalty, all of which contribute to revenue.

Growth Opportunities:

• Specialization: Deepen expertise in CRM design, email marketing best practices, and customer journey optimization, becoming a go-to specialist in these areas.

• Leadership: Potentially move into a Creative Lead role within the marketing department, managing a small team or overseeing larger creative projects.

• Broader Impact: Expand influence to other digital marketing channels or contribute to UX/UI improvements across the company's digital touchpoints.

• Skill Expansion: Develop advanced skills in motion graphics, animation, or UX/UI design, further enhancing marketability.

📝 Enhancement Note: The "Senior" title implies an expectation of autonomy and the ability to mentor or guide junior team members, even if not directly managing them. Growth opportunities are likely tied to expanding creative responsibilities and demonstrating strategic impact on marketing performance.

🌐 Work Environment

Office Type: The role requires 4 days a week in the Abu Dhabi office, suggesting a hybrid work model designed to balance in-office collaboration and remote flexibility. The office environment likely supports creative workflows and team interaction.

Office Location(s): Abu Dhabi, Abu Dhabi, United Arab Emirates. This location places the role within a major economic and cultural hub in the UAE.

Workspace Context:

• The environment is described as "fast-paced" and "high-performing," indicating a dynamic and potentially demanding workspace.

• Close collaboration with the CRM Manager and Brand Manager suggests an integrated team environment where creative input is valued and integrated into strategy.

• Access to necessary design tools and software (Adobe Creative Suite, Figma) is implicit for this role.

Work Schedule: A hybrid model with 4 days in the Abu Dhabi office is specified, implying a structured yet flexible approach to working hours, accommodating project deadlines and team needs.

📝 Enhancement Note: The hybrid model with 4 office days is a significant detail for candidates considering work-life balance and the need for in-person collaboration versus remote autonomy.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: A review of your resume and portfolio to assess qualifications and creative output.

• Creative Assessment: Likely a practical design exercise or a portfolio review session where you'll present specific CRM and marketing communication projects. Be prepared to discuss your process, rationale, and the impact of your designs.

• Team/Manager Interviews: Discussions with the Brand Manager and CRM Manager to evaluate your fit with the team's working style, understanding of CRM objectives, and ability to collaborate.

• Final Interview: Potentially with higher-level marketing leadership to discuss strategic contributions and long-term vision.

Portfolio Review Tips:

• Curate Strategically: Focus on projects that best represent your experience with CRM, email, WhatsApp, and performance-driven design.

• Showcase Process: For each project, explain your thought process, the problem you were solving, your design decisions, and the tools you used.

• Quantify Impact: Whenever possible, present metrics (e.g., increased open rates, click-through rates, conversion improvements) that demonstrate the effectiveness of your designs.

• Brand Consistency: Highlight your ability to maintain brand integrity across different channels and campaign types.

• Technical Skills: Be ready to discuss your proficiency with Adobe Creative Suite, Figma, and any CRM platforms you've used.

Challenge Preparation:

• Be prepared for a design challenge that might involve creating mock-ups for an email campaign or a WhatsApp message based on a given brief.

• Practice articulating your design choices clearly and concisely, linking them back to campaign objectives and customer behavior.

• Understand Big Ticket's brand and current marketing efforts to tailor your approach.

📝 Enhancement Note: The interview process will heavily weigh the candidate's portfolio. Candidates should prepare to not just show their work but to articulate the "why" behind their design choices and demonstrate how those choices led to positive business outcomes.

🛠 Tools & Technology Stack

Primary Tools:

• Adobe Creative Suite: Expert proficiency required in Photoshop, Illustrator, InDesign.

• After Effects & Premiere Pro: Knowledge is advantageous for potential motion graphics and video editing needs.

• Figma: Advanced proficiency required for design, prototyping, and UX/UI considerations.

• CRM Platforms: Experience with platforms such as XtremePush or Brevo is necessary for designing within these environments.

Analytics & Reporting:

• While not explicitly listed as a primary tool for the designer, understanding how to interpret data from CRM analytics and A/B testing reports is crucial for optimization. Familiarity with general reporting dashboards that showcase campaign performance. CRM & Automation:

• XtremePush / Brevo (or similar): Direct experience designing and implementing campaigns within these or comparable CRM/marketing automation systems.

• Digital Asset Management (DAM) Systems: Familiarity with organizing and retrieving creative assets.

📝 Enhancement Note: The explicit mention of specific CRM platforms (XtremePush/Brevo) and design tools (Adobe Creative Suite, Figma) is critical. Candidates must demonstrate proficiency in these technologies, as they are central to the role's execution.

👥 Team Culture & Values

Operations Values:

• Customer-Centricity: A strong focus on creating engaging and effective communications that enhance the customer experience at every touchpoint.

• Performance-Driven Creativity: Valuing designs that not only look good but also drive measurable results, such as engagement, conversion, and participation.

• Brand Consistency: Upholding and reinforcing the Big Ticket brand identity across all customer communications.

• Efficiency and Scalability: Developing creative solutions and assets that can be efficiently replicated and scaled across various CRM channels.

• Innovation: Encouraging the exploration of new design trends and technologies to keep communications fresh and impactful.

Collaboration Style:

• Cross-functional Partnership: Working closely with Brand Managers and CRM Managers to align creative vision with marketing strategy and operational execution.

• Feedback Integration: Openness to constructive feedback and the ability to iterate on designs based on insights from performance data and team input.

• Proactive Communication: Maintaining clear and consistent communication regarding project status, potential challenges, and creative recommendations.

📝 Enhancement Note: The company's focus on "creating unforgettable experiences" and "turning dreams into reality" suggests a culture that values creativity, excitement, and customer delight. The operations aspect likely emphasizes efficiency and data-driven approaches to achieve these goals.

⚡ Challenges & Growth Opportunities

Challenges:

• Balancing Creativity with Performance: The primary challenge will be to produce visually stunning and on-brand creative that also meets strict performance metrics for engagement and conversion within CRM channels.

• Pace and Volume: Working in a "fast-paced, high-performing" marketing team means managing a high volume of design requests under tight deadlines without compromising quality.

• Technical Constraints: Designing for email and WhatsApp involves navigating various technical limitations and rendering inconsistencies across different devices and email clients.

• Evolving Trends: Keeping up with rapidly changing design trends, digital best practices, and new creative tools while maintaining brand consistency.

Learning & Development Opportunities:

• Specialized CRM Design: Becoming an expert in designing for specific CRM platforms and understanding their unique capabilities and limitations.

• Performance Marketing Integration: Gaining deeper insights into how design directly impacts marketing KPIs and revenue generation.

• UX/UI Enhancement: Developing skills in user experience and user interface design, potentially leading to broader digital product contributions.

• Motion Graphics & Animation: Expanding creative capabilities with opportunities to learn and apply motion design principles to enhance campaign assets.

📝 Enhancement Note: The challenges presented are typical for senior creative roles within marketing operations, requiring a blend of artistic talent and analytical rigor. The growth opportunities are geared towards deepening specialized skills and expanding creative influence.

💡 Interview Preparation

Strategy Questions:

• "Describe a time you translated a complex campaign brief into a visually engaging CRM communication. What was your process, and what were the results?" (Focus on process, creativity, and impact.)

• "How do you approach A/B testing creative elements in email or WhatsApp campaigns? Can you provide an example where your design adjustments led to improved performance?" (Highlight data-driven optimization.)

• "How do you ensure brand consistency across different digital channels, especially when working with multiple stakeholders and evolving campaign objectives?" (Demonstrate understanding of brand governance.)

• "What are the key design considerations when creating responsive email templates versus static promotional assets?" (Showcase technical and channel-specific knowledge.) Company & Culture Questions:

• "What excites you about Big Ticket and our mission to create memorable experiences for customers?" (Research the company's brand and values.)

• "How do you see your role contributing to Big Ticket's commercial objectives through creative design?" (Connect your work to business outcomes.)

• "Describe your experience working in a fast-paced, cross-functional marketing team. How do you manage priorities and collaborate effectively?" (Highlight teamwork and time management skills.) Portfolio Presentation Strategy:

• Structure: Organize your portfolio by project type (e.g., Email Campaigns, WhatsApp Communications, Promotional Assets) or by impact (e.g., Highest ROI, Most Innovative).

• Storytelling: For each project, present a clear narrative: the challenge, your solution, the tools used, your specific contributions, and the measurable results. Use visuals effectively to guide the audience.

• Metrics First: If possible, lead with the key performance indicators your design helped achieve.

• Technical Details: Be ready to discuss the technical aspects of your designs, such as responsive coding considerations, image optimization, and platform-specific requirements.

• Brand Alignment: Show how you've adapted your designs to fit specific brand guidelines and campaign goals.

📝 Enhancement Note: Interview preparation should focus on demonstrating a blend of creative talent, technical proficiency with design tools and CRM platforms, and a strong understanding of how design contributes to marketing performance and business objectives.

📌 Application Steps

To apply for this Senior Graphic Designer position:

• Submit your application through the Greenhouse portal at https://job-boards.eu.greenhouse.io/bigticket/jobs/4944243101.

• Customize Your Resume: Tailor your resume to highlight experience with CRM communications, email and WhatsApp design, Adobe Creative Suite, Figma, and any relevant CRM platforms (XtremePush, Brevo). Quantify achievements with metrics wherever possible.

• Curate Your Portfolio: Select 3-5 of your strongest projects that specifically showcase your expertise in CRM and marketing communications. Ensure your portfolio is easily accessible (e.g., a dedicated website or PDF) and clearly articulates your process and results.

• Prepare for the Interview: Research Big Ticket's current campaigns and brand presence. Practice articulating your design process, explaining the impact of your work on business goals, and preparing to discuss your experience with performance optimization and cross-functional collaboration.

• Highlight Hybrid Work Readiness: Be prepared to discuss your comfort and productivity in a hybrid work environment, emphasizing your ability to collaborate effectively both remotely and in the Abu Dhabi office.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.