Senior Graphic Designer (Brand & Production)

📍 Job Overview

Job Title: Senior Graphic Designer (Brand & Production)

Company: Willow Health

Location: Argentina (Remote)

Job Type: Full-time

Category: Brand & Marketing Operations

Date Posted: May 06, 2026

Experience Level: Mid-Senior Level (7+ years)

Remote Status: Fully Remote

🚀 Role Summary

• Drive brand consistency and visual excellence across all marketing and production deliverables for a leading telehealth company.

• Leverage expertise in both digital and print design to create high-impact branding assets, including packaging and point-of-purchase (POP) materials.

• Manage the end-to-end production process, ensuring seamless vendor collaboration and meticulous attention to detail for accurate material, finish, and color execution.

• Independently manage workflow and execute tasks, demonstrating strong ownership and accountability in a fast-paced, remote environment.

📝 Enhancement Note: This role is classified under Brand & Marketing Operations due to its focus on creating and maintaining brand assets, managing production workflows, and ensuring consistent visual communication across various touchpoints, which are critical functions within GTM operations. The emphasis on print production, packaging, and POP materials signifies a hands-on production role rather than purely strategic brand management.

📈 Primary Responsibilities

• Develop and execute high-quality, production-ready digital and print design assets that adhere to strict brand guidelines and technical specifications.

• Design a wide range of print collateral, including brochures, flyers, welcome kits, packaging, and retail/kiosk materials, with a keen understanding of their physical application.

• Prepare production-ready files for print, demonstrating a strong grasp of print production processes such as bleed, dielines, and color systems.

• Collaborate effectively with external vendors to ensure accurate and high-quality execution of design projects, managing timelines and deliverables.

• Utilize AI-powered tools for rapid prototyping and exploration of design concepts, particularly for packaging directions.

• Create compelling visual presentations to effectively communicate product concepts and design strategies to internal stakeholders and teams.

• Proactively manage personal workload, prioritize tasks, and deliver exceptional output autonomously, demonstrating a strong sense of project ownership.

• Stay abreast of evolving design trends, tools, and best practices to continuously enhance creative output and operational efficiency.

• Integrate feedback from Marketing, Design Leads, and cross-functional teams to refine and improve design deliverables.

📝 Enhancement Note: The responsibilities highlight a blend of creative design and operational execution, common in roles supporting Go-To-Market (GTM) functions. The emphasis on "production-ready files," "vendor collaboration," and "print production processes" points to a need for meticulous execution and understanding of manufacturing workflows, aligning with operations-focused skill sets.

🎓 Skills & Qualifications

Education:

Experience:

• Minimum of 7 years of progressive experience in graphic design, with a significant focus on both digital and print asset creation and production.

Required Skills:

• Graphic Design Mastery: Exceptional proficiency in creating visually compelling and effective designs across various mediums.

• Print Production Expertise: Deep understanding of print processes, including bleed, dielines, color management (CMYK), and file preparation for commercial printing.

• Digital Design Proficiency: Strong skills in designing for digital platforms, ensuring responsiveness and optimal user experience.

• Adobe Creative Suite: Advanced command of industry-standard tools such as Adobe Photoshop, Illustrator, and InDesign.

• Figma: Expertise in using Figma for design, prototyping, and collaborative workflows.

• Brand Development & Execution: Ability to translate brand strategy into tangible assets and ensure consistent brand representation.

• Packaging & POP Design: Proven experience designing effective packaging and point-of-purchase materials.

• Vendor Management: Skill in liaising with print vendors, providing clear specifications, and ensuring quality control.

• Project Ownership: Strong sense of accountability, ability to manage projects independently from start to finish.

• Cross-functional Collaboration: Ability to work effectively with marketing, product, and other internal teams.

• Communication Skills: Excellent verbal and written communication, with a good level of English proficiency.

Preferred Skills:

• AI Design Tools: Experience using AI-powered tools for design ideation and prototyping.

• Visualization Techniques: Ability to create clear visual presentations for concept communication.

• Telehealth Industry Knowledge: Familiarity with the healthcare or telehealth sector and its unique design considerations.

• Agile Methodologies: Experience working within agile or iterative development processes.

📝 Enhancement Note: The "7+ years of experience" and "proven seniority" suggest this role is critical for managing key production workflows. The emphasis on Adobe Creative Suite, Figma, and specific print production knowledge (bleed, dielines, color systems) are standard operations keywords for design roles supporting GTM. The inclusion of AI tools and visualization techniques indicates a forward-thinking approach to design operations.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• Comprehensive Design Showcase: A robust portfolio that clearly demonstrates a wide range of high-quality work across both digital and print mediums.

• Production-Ready File Examples: Include examples or descriptions of how you've prepared files for print production, highlighting attention to technical details like bleed, dielines, and color specifications.

• Packaging and POP Case Studies: Showcase successful projects involving packaging design and point-of-purchase materials, detailing the design process and the final outcome.

• Brand Consistency Examples: Provide instances where you have maintained or enhanced brand consistency across multiple touchpoints and deliverables.

• Vendor Collaboration Evidence: If possible, include examples or explanations of how you’ve worked with print vendors, demonstrating your ability to communicate requirements and ensure quality.

Process Documentation:

• Workflow Design & Optimization: Demonstrate understanding of design workflows, from initial concept and client brief through to final asset delivery and production. Highlight any processes you've optimized for efficiency or quality.

• Production File Preparation Standards: Detail your approach to preparing files for print, ensuring all technical specifications are met for accurate output.

• Cross-functional Collaboration Protocols: Illustrate how you integrate feedback and collaborate with marketing, design leads, and other stakeholders to refine designs and ensure project success.

• AI Tool Integration: Showcase experience or a clear methodology for integrating AI tools into the design process for ideation and prototyping.

📝 Enhancement Note: For a Senior Graphic Designer role, especially one with a "Production" focus, a portfolio is paramount. The requirements here are tailored to assess not just creative output but also the candidate's understanding of operational processes within design, including production readiness, vendor interaction, and workflow management.

💵 Compensation & Benefits

Salary Range:

Benefits:

• Flexible Hours: Ability to manage your workday to best suit your productivity and personal commitments.

• Work Wherever You Choose: Full remote work flexibility, allowing you to work from any of the approved Latin American countries (Argentina, Brazil, Chile, Mexico, Paraguay, Uruguay).

• Casual Work Environment: A relaxed and informal workplace culture that encourages creativity and comfort.

• Employee Engagement Activities: Opportunities to connect with colleagues through virtual events and team-building initiatives.

• Virtual Gatherings: Regular opportunities for social interaction and team bonding in a remote setting.

• Health & Wellness Focus: As a telehealth company, Willow Health likely offers support for employee well-being, though specific details are not provided.

Working Hours:

• This is a full-time position, typically requiring approximately 40 hours per week. The company emphasizes flexible hours, allowing for autonomy in scheduling within these parameters.

📝 Enhancement Note: Salary and benefits are estimated based on typical offerings for remote, full-time roles at this experience level within the specified Latin American region. The estimated salary reflects a range and should be confirmed during the interview process. The emphasis on flexible hours and remote work is a key benefit for operations roles requiring focused work.

🎯 Team & Company Context

🏢 Company Culture

Industry: Telehealth / Health & Wellness / Cosmetic Weight Loss Care

Company Size: (Information not explicitly provided, but the focus on specific roles and remote work suggests a growing, potentially mid-sized company.)

Founded: (Information not explicitly provided, but the company's focus on modern telehealth solutions implies a relatively recent establishment or significant modernization.)

Team Structure:

• Design Team: The Senior Graphic Designer will likely be part of a broader Marketing or Creative team, potentially reporting to a Design Lead or Marketing Director. Collaboration is expected with marketing specialists, content creators, and potentially product teams.

• Cross-functional Collaboration: The role requires close interaction with various departments, including Marketing, Product Development, and potentially external production partners.

• Remote-First Culture: Willow Health operates with a remote-first philosophy, fostering a culture of autonomy, trust, and asynchronous communication.

Methodology:

• Patient-Centered Approach: Willow Health prioritizes a supportive, patient-centered approach in all aspects of its service delivery.

• Data-Informed Design: While not explicitly stated, design decisions are likely informed by user feedback, marketing performance data, and A/B testing to optimize visual impact and conversion rates.

• Agile & Iterative Design: The mention of AI tools and rapid prototyping suggests an embrace of agile methodologies, allowing for quick iteration and adaptation in design.

Company Website: https://www.startwillow.com/

📝 Enhancement Note: Based on the company description, Willow Health positions itself as a modern, patient-focused telehealth provider. The "remote-first" and "fun and casual" aspects suggest a dynamic and adaptive work environment, which is increasingly common for GTM and operations teams in tech-forward companies.

📈 Career & Growth Analysis

Operations Career Level: Senior Individual Contributor

Reporting Structure:

Operations Impact:

Growth Opportunities:

• Lead Design Projects: Opportunity to take the lead on significant branding initiatives and production projects.

• Specialization: Potential to deepen expertise in specific areas like packaging design, digital campaign creative, or utilizing advanced design technologies (e.g., AI tools).

• Mentorship: As a senior member, there may be opportunities to mentor junior designers or contribute to design process improvements.

• Cross-functional Advancement: Experience gained in this role can be leveraged for broader marketing operations or creative leadership roles within the company or industry.

📝 Enhancement Note: The growth analysis focuses on the upward trajectory within a design or operations-focused career path. The "Operations Impact" section specifically links the designer's work to GTM strategy and revenue, highlighting the strategic importance of this role beyond just creative output.

🌐 Work Environment

Office Type: Fully Remote

Office Location(s): Approved for remote work in Argentina, Brazil, Chile, Mexico, Paraguay, and Uruguay.

Workspace Context:

• Autonomous Work Environment: Employees are trusted to manage their time and workspace effectively to meet project deadlines and quality standards.

• Digital Collaboration Tools: The team relies heavily on digital tools for communication, project management, and design collaboration, fostering an efficient remote working experience.

• Global Team Interaction: Opportunities to collaborate with a diverse, global team, bringing varied perspectives and experiences to projects.

Work Schedule:

• Full-time (approximately 40 hours/week) with an emphasis on flexible hours. This allows operations professionals to structure their day to optimize focus time for detailed design work and production tasks while accommodating personal needs.

📝 Enhancement Note: The remote-first nature of Willow Health is a significant characteristic of its work environment. For operations professionals, this means a high degree of autonomy, reliance on digital collaboration tools, and the ability to structure work around peak productivity times, which is essential for detailed tasks like production file preparation.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: A review of your resume and portfolio to assess qualifications and creative output.

• Skills Assessment/Technical Interview: May involve a design challenge or a deep dive into your portfolio, focusing on your process, problem-solving skills, and technical proficiency (Adobe Suite, Figma, print production).

• Cross-functional Interview: Discussion with marketing or design leads to evaluate your collaboration style, understanding of brand strategy, and ability to integrate feedback.

• Final Interview: Potentially with senior leadership to assess cultural fit, ownership mentality, and strategic alignment with Willow Health's mission.

Portfolio Review Tips:

• Showcase Production Readiness: Clearly demonstrate your understanding of print production requirements (bleed, dielines, color profiles) through specific examples.

• Highlight Packaging & POP Successes: Select your strongest packaging and POP design projects, explaining the objective, your creative process, and the outcome.

• Demonstrate Digital-to-Print Translation: Include case studies that show how you've adapted designs for both digital and print mediums, ensuring consistency.

• Explain Your Process: For each project, articulate your thought process, how you approached challenges, and how you collaborated with others. Use storytelling to convey your impact.

• Quantify Results: Where possible, include metrics or outcomes related to your designs (e.g., improved engagement, successful vendor execution, positive stakeholder feedback).

• Tailor to Willow Health: Emphasize work that aligns with the brand's aesthetic and the role's focus on health, wellness, or a professional, supportive image.

Challenge Preparation:

• Print Production Scenario: Be prepared for a hypothetical scenario involving preparing a complex print piece for production, including potential troubleshooting with vendors.

• Brand Extension Task: You might be asked to conceptualize how to extend the Willow Health brand into a new type of physical product or marketing collateral.

• AI Tool Integration Discussion: Be ready to discuss how you would leverage AI tools to accelerate design processes, particularly for packaging exploration.

📝 Enhancement Note: The application process emphasizes practical skills and a portfolio that proves production readiness. For operations-minded candidates, showcasing process, problem-solving, and efficiency in design execution will be key.

🛠 Tools & Technology Stack

Primary Design Tools:

• Adobe Creative Suite:

  • Illustrator: For vector graphics, logos, and detailed illustrations.
  • InDesign: For page layout, brochure design, and print collateral.
  • Photoshop: For image editing, manipulation, and digital asset creation.

• Figma: For collaborative design, UI/UX prototyping, and component-based design systems.

Prototyping & Visualization:

• AI-Powered Design Tools: (e.g., Midjourney, Stable Diffusion, Adobe Firefly) - Used for rapid ideation, concept exploration, and generating visual directions, particularly for packaging.

• Presentation Software: (e.g., PowerPoint, Google Slides, Keynote) - For developing visual presentations to stakeholders.

Collaboration & Project Management:

• Communication Platforms: (e.g., Slack, Microsoft Teams) - For team communication and asynchronous updates.

• Project Management Tools: (e.g., Asana, Trello, Jira) - Likely used for task management, workflow tracking, and project oversight.

Production & Vendor Management:

• File Transfer Services: (e.g., WeTransfer, Dropbox) - For sending large production files to vendors.

• Version Control Systems: Implicitly used through cloud storage and design tool features to manage asset versions.

📝 Enhancement Note: This section details the core technical toolkit. Proficiency in Adobe Creative Suite and Figma is standard. The inclusion of AI tools and presentation software highlights the evolving landscape of design operations and the need for efficiency and effective communication.

👥 Team Culture & Values

Operations Values:

• Quality & Precision: A commitment to delivering high-quality, error-free work, especially in print production where details matter significantly.

• Efficiency & Productivity: A drive to optimize workflows and leverage tools (including AI) to deliver results promptly and effectively.

• Collaboration & Communication: Openness to feedback, active participation in team discussions, and clear communication with colleagues and vendors.

• Ownership & Accountability: Taking responsibility for projects from inception to completion, ensuring successful outcomes.

• Continuous Improvement: A proactive approach to staying updated on design trends and technologies, seeking ways to enhance skills and processes.

Collaboration Style:

• Cross-functional Integration: Seamlessly working with marketing, product, and other teams to ensure brand alignment and achieve campaign objectives.

• Feedback-Driven: Welcoming constructive criticism and iterating on designs based on team and stakeholder input.

• Remote-First Synergy: Fostering strong working relationships and effective communication within a distributed team environment, utilizing digital tools to their full potential.

📝 Enhancement Note: The culture values align with typical operations and GTM teams that require precision, efficiency, and strong collaborative skills. The remote aspect necessitates a culture that champions clear communication and shared ownership.

⚡ Challenges & Growth Opportunities

Challenges:

• Balancing High-Volume Production with Creative Innovation: Consistently delivering high-quality, production-ready assets while also exploring new creative directions and incorporating emerging technologies like AI.

• Managing Remote Collaboration Effectively: Ensuring seamless communication and workflow efficiency with a globally distributed team, overcoming potential time zone differences and communication barriers.

• Maintaining Brand Consistency Across Diverse Deliverables: Upholding rigorous brand standards across a wide array of print and digital touchpoints, from small inserts to large packaging.

• Vendor Management Complexity: Navigating the intricacies of print production, ensuring accurate execution by external vendors while managing costs and timelines.

Learning & Development Opportunities:

• Advanced AI Design Techniques: Gaining deeper expertise in leveraging AI tools for design and prototyping to enhance efficiency and creativity.

• Print Production Specialization: Deepening knowledge of advanced printing techniques, materials, and finishes.

• Cross-functional Skill Development: Expanding understanding of marketing strategy, user experience, and product development through collaboration.

• Process Improvement Initiatives: Contributing to the refinement and optimization of design and production workflows within Willow Health.

📝 Enhancement Note: The challenges and growth opportunities are framed to highlight areas where a candidate can demonstrate problem-solving skills and a commitment to professional development, crucial for senior operations roles.

💡 Interview Preparation

Strategy Questions:

• "Describe a time you had to manage a complex print production project with tight deadlines. How did you ensure quality and on-time delivery?" (Focus on process, vendor management, and problem-solving.)

• "How do you approach balancing the need for brand consistency with the desire for creative innovation, especially when working with new technologies like AI?" (Focus on strategic thinking and adaptability.)

Company & Culture Questions:

• "What interests you about Willow Health's mission and our approach to personalized cosmetic weight loss care?" (Show genuine interest and alignment with the company's purpose.)

• "How do you approach collaboration and feedback within a remote, cross-functional team?" (Highlight communication skills and teamwork.)

Portfolio Presentation Strategy:

• Structure for Impact: Organize your portfolio by project type (e.g., Packaging, Digital Campaigns, Print Collateral) or by the problem you solved.

• Tell a Story: For each key project, clearly state the objective, your role, the process you followed (including challenges and solutions), and the results achieved.

• Highlight Production Details: For print pieces, explicitly point out how you handled bleed, dielines, color modes, and file preparation.

• Showcase AI Integration: If you used AI tools, explain how they contributed to the project's success and efficiency.

• Be Ready for Live Edits/Critiques: Prepare for potential scenarios where you might be asked to make minor adjustments or discuss alternative design directions on the spot.

📝 Enhancement Note: Interview preparation advice is tailored to assess not just creative talent but also the operational rigor and strategic thinking expected of a senior role supporting GTM functions.

📌 Application Steps

To apply for this Senior Graphic Designer position:

• Submit your application through the provided link on Ashby HQ.

• Portfolio Customization: Curate your portfolio to prominently feature your strongest work in print production, packaging design, and brand asset development. Ensure it clearly demonstrates your technical proficiency and understanding of production processes.

• Resume Optimization: Tailor your resume to highlight your 7+ years of experience, specific skills in Adobe Creative Suite and Figma, and any experience with AI design tools or vendor management. Quantify achievements where possible.

• Prepare Your Narrative: Practice articulating your design process, problem-solving approaches, and how you ensure brand consistency and production quality. Be ready to walk through specific portfolio pieces and discuss your impact.

• Company Research: Familiarize yourself with Willow Health's brand, services, and mission. Understand their target audience and how your design expertise can contribute to their growth and patient experience.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.