Senior Graphic Designer

📍 Job Overview

Job Title: Senior Graphic Designer

Company: Phoenix

Location: Toronto, Ontario, Canada

Job Type: Full-Time

Category: Marketing & Creative Operations

Date Posted: May 25, 2026

Experience Level: 5-10 Years

Remote Status: On-site

🚀 Role Summary

• Lead the creative direction and execution for Phoenix's growth and marketing initiatives, focusing on high-impact visual assets for paid, owned, and earned channels.

• Develop and implement a scalable visual language for growth campaigns that aligns with brand identity while exploring new creative avenues informed by performance data.

• Collaborate closely with Growth Marketing and Product teams to translate performance insights and user engagement metrics into actionable design strategies.

• Act as a brand guardian, ensuring consistency, clarity, and compelling storytelling across all marketing touchpoints, from ads to landing pages and social media.

• Own the end-to-end creative lifecycle, utilizing data-driven feedback loops to refine design decisions and optimize campaign effectiveness.

📝 Enhancement Note: This role is positioned as a Senior Graphic Designer with a strong emphasis on performance marketing and growth initiatives within a digital-first, consumer-facing brand in the telehealth sector. The integration of data-driven insights into the creative process is a key differentiator for this role, requiring a candidate who can balance artistic vision with measurable business impact. The "Operations" aspect is interpreted through the lens of managing creative workflows, asset libraries, and cross-functional collaboration for marketing efficiency.

📈 Primary Responsibilities

• Conceptualize, design, and execute a wide range of creative assets, including digital advertisements, landing pages, social media graphics, email templates, and motion graphics, to support marketing campaigns.

• Develop and evolve a distinct visual language for growth marketing that resonates with target audiences, drives engagement, and aligns with Phoenix's overarching brand strategy.

• Partner with the Growth Marketing team to analyze campaign performance data, identify key drivers of engagement and conversion, and iteratively refine creative strategies based on these insights.

• Establish and maintain a well-organized, scalable creative asset library, categorized by product, audience segment, and campaign use case, to ensure efficient access and reuse of creative materials.

• Manage the full creative development lifecycle from initial ideation and concepting through to final asset delivery and post-campaign analysis, incorporating data feedback for continuous improvement.

• Serve as a primary brand guardian, ensuring all visual communications adhere to brand guidelines, maintain clarity of message, and effectively convey Phoenix's mission and value proposition.

• Lead and facilitate creative brainstorming sessions, contributing strategic design thinking to major campaign planning and product launch initiatives.

• Mentor and guide junior designers and external agency partners, ensuring a high standard of design quality and brand consistency across all creative outputs.

• Proactively research and integrate emerging design trends, best practices in DTC marketing, and innovative digital storytelling formats into Phoenix's creative strategies.

📝 Enhancement Note: The responsibilities highlight a blend of creative execution and strategic partnership, particularly with the Growth Marketing team. The emphasis on "performance insights into design strategy" and "owning the full lifecycle of creative—from ideation to iteration—using data to refine design decisions" indicates a need for a designer who is not only artistically skilled but also analytically minded and results-oriented, aligning with a GTM (Go-To-Market) operations focus.

🎓 Skills & Qualifications

Education: While not explicitly stated, a Bachelor's degree in Graphic Design, Visual Communications, Marketing, or a related field is typically expected for a Senior role.

Experience: 5+ years of progressive experience in visual design, marketing design, or a similar creative role, with a significant focus on digital-first, consumer-facing brands.

Required Skills:

• Expert proficiency in Adobe Creative Suite (Photoshop, Illustrator, InDesign).

• Advanced skills in Figma for UI/UX design, prototyping, and collaborative design workflows.

• Demonstrated experience in designing high-performing creative assets for paid social, display advertising, and landing pages.

• Strong understanding of visual storytelling principles and their application in marketing communications.

• Proven ability to translate complex marketing objectives and performance data into effective visual designs.

• Excellent collaboration and communication skills, with the ability to articulate design rationale and influence stakeholders.

• Experience in developing and maintaining brand guidelines and creative asset libraries.

Preferred Skills:

• Experience with motion graphics software (e.g., After Effects) for creating dynamic visual content.

• Familiarity with web design principles and front-end development concepts.

• Experience working within the healthcare or telehealth industry, understanding its unique communication needs.

• Knowledge of A/B testing methodologies for creative optimization.

• Experience mentoring junior team members or managing external creative resources.

📝 Enhancement Note: The requirements emphasize a strong technical foundation in design tools (Adobe Suite, Figma) and practical experience in performance-driven marketing creative. The "5+ years of experience" combined with the responsibilities of leading creative and mentoring suggests a candidate ready for significant ownership and strategic input. The "blend of creativity with performance" and "storyteller at heart" points to a candidate who can connect with an audience emotionally and practically.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• A comprehensive portfolio demonstrating a minimum of 5 years of professional design work, with a significant portion dedicated to digital marketing campaigns and consumer-facing brands.

• Case studies that clearly articulate the problem, design solution, and quantifiable results (e.g., increased conversion rates, engagement metrics, brand awareness) achieved through your design work.

• Examples of creative assets designed for various channels, including paid ads (social, display), landing pages, email campaigns, and social media content.

• Visual evidence of ability to develop and maintain a cohesive visual language across multiple touchpoints.

Process Documentation:

• Evidence of experience in managing creative workflows, including concept development, design execution, feedback incorporation, and final asset delivery.

• Examples of how you have utilized performance data and user insights to inform and iterate on design strategies.

• Documentation or description of how you have organized and maintained creative asset libraries for efficient team access and brand consistency.

• Case studies that illustrate your role in collaborating with marketing, product, or growth teams to achieve shared objectives.

📝 Enhancement Note: Given the role's emphasis on performance marketing and data-driven design, the portfolio should not only showcase aesthetic quality but also demonstrate a clear understanding of how design impacts business objectives. The expectation is for candidates to present concrete examples of their process, from ideation to performance analysis, and how they've used data to optimize creative outcomes.

💵 Compensation & Benefits

Salary Range: CAD $70,000 - $90,000 per year.

Benefits:

• Comprehensive healthcare coverage.

• A remote-first holiday season, providing flexibility during year-end.

• Wellbeing allowance to support personal health and wellness initiatives.

• Flexible additional time off for personal needs, including caring for loved ones, mental health support, observing cultural holidays, or unexpected life events.

• Opportunities for professional development and growth within a mission-driven company.

Working Hours: The standard working hours are approximately 40 hours per week. The company emphasizes an in-office culture for collaboration, suggesting a typical 9 AM to 5 PM schedule, Monday to Friday, within the Toronto office.

📝 Enhancement Note: The provided salary range of CAD $70,000 - $90,000 for a Senior Graphic Designer in Toronto aligns with industry benchmarks for experienced professionals in this field, especially those with performance marketing expertise. The benefits package is robust, with a particular focus on holistic wellbeing and flexibility, reflecting a modern approach to employee support. The "collaborative in-office culture" mentioned in the company description implies a structured work schedule, likely aligned with standard business hours.

🎯 Team & Company Context

🏢 Company Culture

Industry: Telehealth / Digital Health. Phoenix is a prominent player in the Canadian telehealth market, aiming to make specialist healthcare more accessible and convenient through its digital platform.

Company Size: Founded in 2019, Phoenix is a growing startup, likely ranging from 50-200 employees, indicated by its focus on "high-growth environment" and "experienced leaders." This size suggests a dynamic, fast-paced atmosphere where individual contributions are highly visible.

Founded: 2019. This relatively recent founding means Phoenix is in a growth and scaling phase, offering opportunities for employees to shape processes and contribute significantly to the company's trajectory.

Team Structure:

• The Senior Graphic Designer will likely be part of a broader Marketing or Creative team, potentially reporting to a Creative Director or Head of Marketing.

• Collaboration is expected to be close with Growth Marketing, Product, and potentially other creative team members or agency partners.

Methodology:

• Data-Driven Design: A core methodology involves using performance insights and user data to inform and iterate on creative strategies, moving beyond purely aesthetic considerations.

• Agile Creative Development: The mention of a "fast-moving, high-growth environment" and "full lifecycle of creative—from ideation to iteration" suggests an agile approach to creative production, allowing for rapid adaptation and optimization.

• Collaborative Ideation: The company emphasizes in-person collaboration and brainstorming, indicating a methodology that values collective input and spontaneous idea generation.

Company Website: https://www.wearephoenix.com/

📝 Enhancement Note: The company culture is described as one where "big ideas turn into real impact," fostering "autonomy over your work" and "people who care about each other's success." This points to a collaborative yet results-oriented environment. The emphasis on in-person collaboration is a key aspect of their methodology, suggesting a preference for synchronous communication and teamwork.

📈 Career & Growth Analysis

Operations Career Level: This role is classified as "Senior," indicating a level of expertise and responsibility beyond junior or mid-level designers. A Senior Graphic Designer at Phoenix is expected to lead creative efforts, mentor others, and contribute strategically to growth initiatives. This position bridges individual contribution with team leadership and strategic influence.

Reporting Structure: The Senior Graphic Designer will likely report to a Creative Lead, Marketing Director, or similar leadership role within the marketing or growth function. They are also expected to mentor junior designers and guide external agency partners, indicating a leadership component within their role.

Operations Impact: The Senior Graphic Designer's work directly influences Phoenix's Go-To-Market (GTM) strategy by creating compelling visual narratives that drive customer acquisition, engagement, and brand perception. Their ability to translate performance data into effective creative ensures that marketing investments yield tangible results, contributing directly to revenue growth and market penetration in the competitive telehealth space.

Growth Opportunities:

• Skill Specialization: Opportunity to deepen expertise in performance marketing creative, motion graphics, or UI/UX design within the rapidly evolving telehealth sector.

• Leadership Development: Potential to grow into a Creative Lead or Art Director role, managing larger creative projects and teams, and shaping the overall brand aesthetic.

• Strategic Contribution: Influence on campaign strategy and brand direction, gaining experience in high-level marketing decision-making.

• Industry Expertise: Develop specialized knowledge in the unique design and marketing challenges of the healthcare technology industry.

📝 Enhancement Note: This Senior role offers significant growth potential, moving beyond pure design execution to strategic input and potential leadership. The focus on performance marketing and data integration provides a path for developing specialized, high-demand skills within the GTM operations framework.

🌐 Work Environment

Office Type: The company emphasizes a collaborative "in-office" culture at its headquarters in downtown Toronto. This suggests a traditional office setting designed to foster teamwork and spontaneous interaction.

Office Location(s): Downtown Toronto, Ontario, Canada. This prime urban location offers accessibility and proximity to amenities.

Workspace Context:

• Collaborative Hub: The office environment is designed to facilitate "fast feedback loops, spontaneous brainstorms," and direct interaction among team members, including an occasional foosball table.

• Tools & Technology: While not explicitly detailed, it's assumed the office is equipped with modern design software, hardware, and collaborative technology to support the creative process.

• Team Interaction: The "five days a week" in-office policy ensures ample opportunities for direct collaboration with colleagues across marketing, growth, and product teams.

Work Schedule: The company culture implies a standard, on-site work schedule, likely Monday to Friday, approximately 9 AM to 5 PM, to maximize in-person collaboration and spontaneous idea exchange.

📝 Enhancement Note: The "collaborative in-office culture" means candidates should expect to work primarily from the Toronto office, with limited remote flexibility. This environment is geared towards fostering strong team cohesion and enabling the rapid iteration and brainstorming that is crucial for a fast-moving startup.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: Review of resume and portfolio to assess qualifications, experience, and alignment with the role's requirements.

• Creative Assessment/Challenge: A practical design exercise or case study focused on developing creative assets for a specific marketing scenario or analyzing existing creative performance. This will test your ability to blend creativity with data-driven strategy.

• Hiring Manager/Team Interview: Discussion with the hiring manager and potentially team members to evaluate your design philosophy, collaboration style, problem-solving approach, and cultural fit. This stage will delve into your experience with performance marketing and brand guardianship.

• Final Interview: Potentially a meeting with senior leadership to discuss your strategic vision and long-term impact on Phoenix's brand and growth.

Portfolio Review Tips:

• Highlight Performance: Showcase case studies that clearly demonstrate how your design work contributed to measurable business outcomes (e.g., conversion rates, engagement, ROI). Quantify your impact whenever possible.

• Demonstrate Process: Clearly explain your design process, from understanding objectives and target audiences to ideation, execution, and iteration based on feedback and data.

• Tool Proficiency: Include examples that highlight your mastery of Adobe Creative Suite and Figma, showcasing advanced techniques and efficient workflows.

• Brand Consistency: Present examples that illustrate your ability to maintain brand consistency while also exploring innovative creative directions for growth campaigns.

• Storytelling: Frame your portfolio pieces as stories – what was the challenge, what was your solution, and what was the result?

Challenge Preparation:

• Understand the Brief: Carefully analyze any design challenge brief, focusing on the objectives, target audience, and desired outcomes.

• Data Interpretation: Be prepared to discuss how you would use hypothetical performance data or insights to inform your design decisions.

• Brand Alignment: Ensure your proposed creative solutions are consistent with Phoenix's brand identity and mission.

• Presentation Skills: Practice articulating your design rationale clearly and concisely, explaining your strategic choices and expected impact.

📝 Enhancement Note: The interview process is expected to be rigorous, with a strong emphasis on evaluating both creative talent and performance-oriented thinking. The portfolio review and design challenge will be critical in demonstrating the candidate's ability to drive business results through design, a key requirement for this performance-focused role.

🛠 Tools & Technology Stack

Primary Tools:

• Adobe Creative Suite: Essential for graphic design, photo editing, and layout work (Photoshop, Illustrator, InDesign).

• Figma: Critical for collaborative UI/UX design, prototyping, and creating scalable design systems.

Analytics & Reporting:

• While not a primary tool for the designer, familiarity with analytics platforms (e.g., Google Analytics, Meta Ads Manager reporting) is beneficial for understanding campaign performance metrics.

CRM & Automation:

• Experience with CRM systems (e.g., Salesforce, HubSpot) is not directly required but understanding how marketing assets integrate with CRM workflows can be advantageous.

Other Potential Tools:

• Motion Graphics Software: Adobe After Effects is listed as a strong plus, indicating potential use for animated ads or social content.

• Project Management Tools: Tools like Asana, Trello, or Jira might be used for managing creative project timelines and tasks.

📝 Enhancement Note: Proficiency in Adobe Creative Suite and Figma is non-negotiable. The role also benefits from an understanding of how design assets perform within marketing analytics and automation contexts, requiring a designer who can think beyond the visual output to its measurable impact.

👥 Team Culture & Values

Operations Values:

• Impact-Driven: A strong emphasis on achieving tangible results and contributing directly to business growth, particularly through performance marketing.

• Collaboration: Valuing in-person teamwork, open communication, and cross-functional partnerships to drive innovation and efficiency.

• Mission-Oriented: A collective passion for improving Canadian healthcare accessibility and making a positive societal impact through technology.

• Data-Informed: Utilizing data and performance insights to guide strategic decisions, including creative development and optimization.

• Continuous Improvement: A commitment to learning, adapting, and iterating on processes and creative strategies to stay ahead in a dynamic market.

Collaboration Style:

• In-Person Synergy: The company fosters a highly collaborative in-office environment, encouraging spontaneous idea sharing, quick problem-solving, and strong team cohesion.

• Cross-Functional Integration: Close working relationships are expected with Growth Marketing, Product, and potentially other departments, requiring clear communication and mutual understanding of objectives.

• Feedback Culture: An environment where constructive feedback is welcomed and used to refine both individual work and team processes, particularly in the creative iteration loop.

📝 Enhancement Note: The culture at Phoenix is a blend of mission-driven purpose, data-informed decision-making, and a strong emphasis on in-person collaboration. This creates an environment where designers are empowered to make a significant impact but are also expected to work closely with their colleagues and leverage data to refine their output.

⚡ Challenges & Growth Opportunities

Challenges:

• Balancing Brand & Performance: Continuously finding the sweet spot between maintaining strong brand integrity and creating high-converting, performance-driven creative assets for diverse channels.

• Rapid Iteration Cycles: Adapting quickly to performance data and market feedback to iterate on designs within tight deadlines in a fast-paced growth environment.

• Scalable Creative Systems: Developing and managing a creative asset library that can efficiently support a growing range of campaigns, products, and audience segments.

• Staying Ahead of Trends: Keeping pace with the ever-evolving landscape of digital marketing, design trends, and emerging content formats.

Learning & Development Opportunities:

• Performance Marketing Expertise: Deepen understanding of DTC marketing strategies, A/B testing methodologies, and conversion rate optimization through hands-on experience.

• Advanced Creative Skills: Opportunities to develop or refine skills in motion graphics, animation, or advanced UI/UX design through project work and potential training.

• Brand Strategy Influence: Gain experience in shaping brand narratives and contributing to high-level marketing strategy discussions.

• Mentorship and Leadership: Develop leadership skills through mentoring junior designers and guiding agency partners, preparing for future management roles.

📝 Enhancement Note: The role presents challenges that are common in high-growth, performance-focused marketing departments. Successfully navigating these challenges will require strong analytical skills, adaptability, and a proactive approach to learning and skill development. The growth opportunities are substantial, particularly for those looking to specialize in performance creative or move into leadership.

💡 Interview Preparation

Strategy Questions:

• "Describe a time you used performance data to significantly improve a marketing campaign's creative effectiveness. What was the data, what changes did you make, and what was the outcome?" (Focus on your process, data interpretation, and measurable impact.)

• "How do you balance maintaining a consistent brand identity with the need to test new creative directions for performance marketing? Provide an example." (Highlight your understanding of brand guardianship and growth experimentation.)

Company & Culture Questions:

• "What interests you about Phoenix and our mission to improve healthcare accessibility in Canada? Do you have any personal connections or insights into this space?" (Show genuine interest and alignment with the company's purpose.)

• "Our culture emphasizes in-person collaboration. How do you contribute to a positive and productive team environment when working in an office setting?" (Discuss your teamwork, communication, and collaborative approach.)

Portfolio Presentation Strategy:

• Quantify Everything: For each case study, clearly state the objective, your role, the design solution, and the specific, measurable results achieved. Use numbers and percentages.

• Show Your Process: Don't just show the final assets; explain your thought process, the challenges you faced, and how you iterated based on feedback or data.

• Highlight Key Tools: Explicitly mention and demonstrate your proficiency with Adobe Creative Suite and Figma, showcasing complex or efficient uses.

• Tailor to Performance: Emphasize projects that clearly demonstrate your ability to create designs that drive engagement and conversions.

• Be Concise and Engaging: Practice delivering your portfolio presentation smoothly, focusing on the most impactful projects and clearly articulating your contributions.

📝 Enhancement Note: Interview preparation should focus on demonstrating not only creative skill but also a strategic, data-driven mindset and a collaborative attitude. Candidates should be ready to articulate their impact with quantifiable results and discuss their approach to balancing brand integrity with performance goals.

📌 Application Steps

To apply for this Senior Graphic Designer position:

• Submit your application through the provided link on Ashby.

• Tailor Your Resume: Ensure your resume highlights experience in performance marketing creative, digital-first brands, and proficiency with Adobe Creative Suite and Figma. Quantify achievements wherever possible.

• Curate Your Portfolio: Select 3-5 of your strongest projects that best showcase your ability to blend creativity with measurable results in a digital marketing context. Ensure case studies clearly articulate impact and process.

• Prepare Your Narrative: Be ready to discuss your design philosophy, your experience with data-driven creative, and how you contribute to a collaborative team environment, especially in an in-office setting.

• Research Phoenix: Familiarize yourself with Phoenix's mission, platform, and current marketing efforts to demonstrate genuine interest and understanding of their business context.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.