Senior Graphic Designer

📍 Job Overview

Job Title: Senior Graphic Designer

Company: Frette

Location: New York, New York, United States

Job Type: Full-time

Category: Marketing & Brand Communications

Date Posted: 2026-06-22

Experience Level: 5-10 Years

Remote Status: Hybrid

🚀 Role Summary

• Lead the conceptualization and execution of high-impact visual communications across global marketing initiatives, ensuring brand consistency worldwide.

• Serve as a brand guardian and evolve visual guidelines to maintain modern relevance while honoring Frette's heritage.

• Design and oversee the production of high-quality collateral across print, digital, social, CRM, retail, and experiential channels.

• Partner with marketing, sales, and e-commerce teams to translate business objectives into compelling visual storytelling.

• Mentor and provide guidance to junior design talent and freelancers, upholding the highest quality standards.

📝 Enhancement Note: This role is categorized under Marketing & Brand Communications, with a specific focus on elevating a luxury brand's visual expression. The emphasis on "brand stewardship," "global consistency," and "luxury aesthetics" suggests a strategic, high-level design function rather than purely execution-based tasks. The reporting structure to the Digital Marketing Manager implies a strong connection to digital channels while maintaining oversight of broader marketing efforts.

📈 Primary Responsibilities

• Lead the creative development and execution of integrated visual campaigns across print, digital, social media, CRM, retail environments, and experiential activations.

• Act as a primary brand guardian, ensuring global consistency in all B2B and B2C communications, including brand presentations, product launch materials, public relations collateral, retail assets, website content, and social media feeds.

• Collaborate with the Global Director to evolve and refine brand visual guidelines, balancing modern relevance with Frette's established heritage and luxury positioning.

• Provide expert creative direction and oversight for photo retouching, compositing, video editing, and motion graphics production to ensure brand alignment.

• Design and manage the production of high-quality marketing collateral such as brochures, postcards, lookbooks, direct mail pieces, email marketing campaigns, digital media advertisements, and social media assets.

• Partner with web and CRM teams to develop on-brand email campaigns and ensure visual cohesion across website content and editorial narratives.

• Contribute to content and editorial calendar planning by shaping visual storytelling concepts and briefing internal and external content producers.

• Ensure all design files are meticulously prepared for print production and optimized for digital deployment across various platforms.

• Translate marketing and commercial objectives into visually compelling creative solutions that resonate with the target luxury audience.

• Collaborate with sales and marketing leadership to effectively support product launches, key brand initiatives, and seasonal campaigns with impactful visuals.

• Present creative concepts and design rationale clearly and confidently to diverse stakeholders, including senior leadership.

• Proactively monitor industry trends, competitive landscapes, and emerging design innovations to introduce new tools, techniques, and creative approaches.

• Manage multiple design projects simultaneously, ensuring timely delivery, adherence to deadlines, and efficient workflow prioritization.

• Maintain organized archives of all campaigns and creative assets for easy retrieval and future reference.

• Mentor and provide guidance to junior designers or freelance talent, fostering a collaborative and high-performing design environment.

• Uphold meticulous attention to detail and ensure the highest quality standards in all design outputs.

📝 Enhancement Note: The responsibilities highlight a blend of strategic brand stewardship and hands-on creative execution. The emphasis on "global consistency," "luxury aesthetics," and "translation of business objectives" points to a role that requires a strong understanding of brand strategy and commercial impact. The inclusion of mentoring junior talent and managing workflow suggests leadership potential and organizational skills are crucial.

🎓 Skills & Qualifications

Education: Bachelor's degree in Graphic Design, Visual Communications, Fine Arts, or a related field is typically expected for a Senior Graphic Designer role, though significant professional experience and a strong portfolio can often substitute for formal education.

Experience: 5–8+ years of professional graphic design experience, with a strong preference for experience within the luxury, fashion, or high-end lifestyle brand environments.

Required Skills:

• Strong portfolio demonstrating a comprehensive range of integrated campaign development across print, digital, and motion graphics.

• Highly refined design sensibility with a deep understanding of typography, composition, color theory, and luxury brand aesthetics.

• Expert-level proficiency in Adobe Creative Suite, including Photoshop, InDesign, Illustrator, Premiere Pro, and After Effects.

• Advanced skills in photo retouching, cropping, and compositing to achieve polished, high-quality imagery.

• Experience with ESP platforms and a solid understanding of email marketing design best practices.

• Working knowledge of web technologies such as CSS, CMS, and HTML, with an understanding of website backend systems.

• Proven ability to manage multiple design priorities simultaneously in a fast-paced environment.

• Strong presentation, communication, and interpersonal skills, with the ability to clearly articulate design concepts and rationale.

• Collaborative, proactive, and solutions-oriented mindset, with a strong desire to contribute to team success. Preferred Skills:

• Experience with interactive/experiential design platforms such as Ceros.

• Familiarity with CRM systems and their design integration capabilities.

• Understanding of print production processes and pre-press requirements.

• Experience in motion graphics and video editing for digital and social media.

• Previous experience mentoring junior designers or leading small creative teams.

📝 Enhancement Note: The qualifications emphasize a blend of technical proficiency in design software and a sophisticated understanding of luxury branding and visual storytelling. The requirement for integrated campaign experience across multiple media types and the preference for luxury/fashion background are critical indicators of the role's focus. The inclusion of web technologies and ESP platforms highlights the increasing importance of digital channels in a Senior Graphic Designer's responsibilities.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• Showcase a minimum of 3-5 integrated campaign examples that demonstrate a complete design process from concept to execution across multiple channels (print, digital, social, etc.).

• Include a variety of collateral types, such as brochures, lookbooks, email campaigns, social media assets, and digital advertisements, highlighting versatility.

• Present case studies that explain the strategic thinking behind the designs, the business objectives addressed, and the resulting impact or key learnings.

• Demonstrate advanced proficiency in photo retouching, compositing, and typography, with clear examples of before-and-after or detailed close-ups.

• Highlight any experience with motion graphics or video editing, showcasing ability to create dynamic visual content. Process Documentation:

• For each campaign presented, clearly outline the initial brief or business objective.

• Detail the conceptualization phase, including mood boards, sketches, or initial design explorations.

• Document the execution process, including specific software used and any challenges overcome.

• Showcase the final assets and explain how they were deployed across various platforms.

• For digital assets, include metrics or performance indicators where available, demonstrating the impact of the design.

📝 Enhancement Note: A strong portfolio is paramount for this role, serving as the primary evaluation tool. The emphasis on "integrated campaign development," "print, digital, and motion," and "luxury aesthetics" in the portfolio is crucial. Candidates should be prepared to articulate their design process, strategic thinking, and the measurable impact of their work, particularly in a luxury brand context.

💵 Compensation & Benefits

Salary Range: $68,000 - $70,000 USD per year.

Benefits:

• Comprehensive Medical Insurance

• Dental Insurance

• Vision Insurance

• Life Insurance

• Short-Term Disability coverage

• Long-Term Disability coverage

• 401K plan with Company match

• Paid Maternity Leave

• Paid Paternity Leave

• Generous Employee Discount on Frette products

• Paid Holidays

• Paid Time-Off (PTO) policy

Working Hours: 40 hours per week. The role is designated as Hybrid, suggesting a balance between in-office and remote work, likely requiring specific days in the New York office for collaboration and team interaction.

📝 Enhancement Note: The provided salary range of $68,000 - $70,000 USD per year for a Senior Graphic Designer in New York City aligns with industry benchmarks for roles requiring 5-8+ years of experience, especially within the luxury sector. This range reflects the need for specialized skills in luxury branding and integrated campaign execution. The comprehensive benefits package is competitive and typical for full-time roles in established companies, with particular emphasis on family-related leave and an attractive employee discount, fitting for a luxury retail brand.

🎯 Team & Company Context

🏢 Company Culture

Industry: Luxury Goods, Home Textiles, Fashion. Frette operates at the pinnacle of the luxury market, known for its heritage in exquisite Italian craftsmanship and timeless elegance. This positions the brand within a competitive landscape where brand perception, exclusivity, and superior quality are paramount.

Company Size: While not explicitly stated, Frette's global presence, long history, and reputation suggest a medium to large enterprise with established operations across design, production, marketing, sales, and retail. The presence of a dedicated Marketing & Brand Communications department with a Digital Marketing Manager and a Senior Graphic Designer indicates a structured organizational hierarchy.

Founded: 1860. Frette boasts over 164 years of heritage, a significant differentiator that underscores its legacy of quality, artistry, and association with iconic destinations and royal families. This deep history is a core element of its brand identity and influences its visual communication strategies.

Team Structure:

• The Senior Graphic Designer reports to the Digital Marketing Manager, indicating a direct reporting line within the marketing department, with a strong focus on digital initiatives.

• The role is part of the Marketing & Brand Communications department, suggesting collaboration with other marketing specialists (e.g., digital marketers, content creators, PR).

• Cross-functional collaboration is expected with Sales, E-commerce, and potentially Product Development teams to ensure visual assets align with broader commercial and product strategies. Methodology:

• Data Analysis & Insights: While not explicitly detailed for design, the role implies using market trends and competitive analysis to inform creative direction. Performance data from digital campaigns will likely be used to refine future visual strategies.

• Workflow Planning & Optimization: The responsibility to manage multiple projects, prioritize workflow, and maintain organized archives points to a structured approach to design operations.

• Automation & Efficiency: While not the primary focus, efficiency in file management and asset deployment is implied. The use of design software and potentially CMS/ESP platforms contributes to operational efficiency.

Company Website: https://www.frette.com/

📝 Enhancement Note: Frette's long heritage and position in the luxury market heavily influence its brand communications. The Senior Graphic Designer must embody this luxury ethos, translating historical prestige into modern visual appeal. The hybrid work model and reporting structure suggest a professional, collaborative environment within a well-established global brand.

📈 Career & Growth Analysis

Operations Career Level: This is a Senior-level position within the graphic design function, indicating a significant level of experience and responsibility. It suggests the individual is expected to operate with a high degree of autonomy, lead creative projects, and contribute to strategic brand direction, rather than solely executing tasks assigned by a manager.

Reporting Structure: The Senior Graphic Designer reports to the Digital Marketing Manager. This structure places the role within the broader marketing and brand communications team, with a direct link to digital strategy. While reporting to a manager, the "Senior" title implies leadership in design execution and potentially mentorship of junior roles within the department.

Operations Impact: The role's impact is substantial, directly influencing the perception of Frette's luxury brand across all customer touchpoints. High-impact visual communications are critical for driving customer engagement, supporting sales initiatives (both B2B and B2C), and maintaining brand equity in a competitive luxury market. Effective design can translate directly into increased brand desirability, customer loyalty, and ultimately, revenue.

Growth Opportunities:

• Operations Skill Advancement: Potential to deepen expertise in luxury branding, integrated campaign strategy, and digital marketing aesthetics. Opportunities to gain experience in evolving brand guidelines and leading creative projects from inception to completion.

• Leadership Development: With experience and demonstrated success, there's potential to move into a Creative Director role or manage a larger design team, overseeing all visual aspects of the brand. Mentoring junior designers provides initial leadership experience.

• Specialization: Opportunities to specialize further in specific areas such as digital campaign design, luxury retail visual merchandising, or high-end print collateral development. The role's hybrid nature may also offer flexibility for continued professional development.

📝 Enhancement Note: The "Senior" designation is key, indicating this role is for an experienced professional who can lead creative efforts and contribute strategically. The growth paths suggest progression into leadership or deeper specialization within the luxury design field, leveraging Frette's established brand and market position.

🌐 Work Environment

Office Type: Hybrid work arrangement. This indicates a blend of remote work and in-office presence, likely requiring the Senior Graphic Designer to be in the New York office for specific days to facilitate in-person collaboration, team meetings, and access to office resources.

Office Location(s): 15 West 37th Street, New York, NY 10018. This location in Midtown Manhattan places the office within a vibrant commercial hub, offering excellent accessibility via public transportation and proximity to other businesses and amenities.

Workspace Context:

• Collaborative Environment: The hybrid model and reporting structure suggest a professional, collaborative workspace where designers work alongside marketing managers, digital specialists, and potentially sales teams. In-office days are crucial for brainstorming, feedback sessions, and team cohesion.

• Operations Tools and Technology: The role necessitates access to advanced design software (Adobe Creative Suite), and potentially project management tools. The office environment would likely provide a stable technical infrastructure to support these needs.

• Team Interaction: Opportunities for direct interaction with the Digital Marketing Manager and other marketing department members are integral to the role, fostering clear communication and alignment on creative briefs and project feedback.

Work Schedule: Standard 40-hour work week, with the flexibility of a hybrid model. This allows for structured workdays while accommodating personal needs, provided that core responsibilities and collaborative sessions are met.

📝 Enhancement Note: The hybrid nature of the role in a prime New York City location suggests a modern work environment that balances flexibility with the need for in-person collaboration, essential for creative roles in a luxury brand context.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: A review of the resume and portfolio. Candidates must ensure their portfolio is easily accessible and showcases relevant work for a luxury brand.

• Hiring Manager Interview: A discussion with the Digital Marketing Manager to assess design sensibility, understanding of luxury branding, and fit with the team's objectives. Be prepared to discuss your approach to brand stewardship and integrated campaigns.

• Portfolio Presentation/Creative Challenge: Candidates may be asked to present their portfolio in detail, explaining their process, strategic thinking, and the impact of their work. A creative challenge or case study related to Frette's brand or a specific marketing objective might be assigned to evaluate problem-solving skills and design execution under pressure.

• Cross-Functional/Team Interview: An opportunity to meet with other team members or stakeholders (e.g., from Sales, E-commerce) to assess collaboration skills and cultural fit within the broader marketing and brand communications department.

• Final Interview: Potentially with a more senior leader to discuss overall strategic alignment and long-term fit.

Portfolio Review Tips:

• Curate for Luxury: Select projects that best reflect Frette's luxury aesthetic, heritage, and target audience. Prioritize work that demonstrates sophistication, timelessness, and high production value.

• Showcase Integrated Campaigns: Highlight projects that span multiple channels (print, digital, social, email) to demonstrate your ability to maintain brand consistency across touchpoints.

• Articulate Your Process: For each project, be ready to explain your thought process, the problem you were solving, your design decisions, and the outcome. Use storytelling to convey the journey from brief to final asset.

• Quantify Impact: Wherever possible, provide metrics or evidence of how your designs contributed to business objectives (e.g., engagement rates, conversion improvements, brand perception).

• Technical Proficiency: Be prepared to discuss your expertise in Adobe Creative Suite and any other relevant software, and how you leverage these tools to achieve high-quality results.

Challenge Preparation:

• Brand Immersion: Thoroughly research Frette's current marketing, brand guidelines, target audience, and competitive landscape. Understand their heritage and luxury positioning.

• Problem-Solving: Anticipate potential design challenges related to luxury branding, digital marketing, or print production. Practice articulating solutions that are both creative and strategically sound.

• Presentation Skills: Rehearse presenting your portfolio and any case studies clearly, concisely, and confidently, focusing on connecting your design choices to business goals.

📝 Enhancement Note: The interview process will heavily weigh a candidate's portfolio and their ability to articulate a sophisticated design process, especially within the luxury context of Frette. Candidates should prepare to demonstrate not just technical skill but also strategic thinking and brand understanding.

🛠 Tools & Technology Stack

Primary Tools:

• Adobe Creative Suite: Expert-level proficiency is mandatory. This includes:

  • Photoshop: For photo retouching, manipulation, and compositing.
  • InDesign: For layout design of brochures, lookbooks, postcards, and other print collateral.
  • Illustrator: For vector graphics, logos, and brand elements.
  • Premiere Pro: For video editing and production of marketing content.
  • After Effects: For motion graphics, animations, and dynamic visual elements.

• Interactive/Experiential Platforms: Experience with platforms like Ceros is a plus, indicating a need for modern, engaging digital content creation.

Analytics & Reporting:

• Familiarity with analytics tools (e.g., Google Analytics) to understand digital asset performance, though direct analysis may not be the primary responsibility.

• Ability to interpret creative briefs that are informed by marketing analytics and performance data. CRM & Automation:

• ESP Platforms: Experience with Email Service Provider platforms for designing and implementing email marketing campaigns.

• CMS (Content Management System): Working knowledge of CMS for website content updates and integration of visual assets.

• HTML/CSS: Basic understanding of HTML and CSS is beneficial for ensuring proper display of digital assets and email campaigns across various platforms.

📝 Enhancement Note: The technology stack is heavily focused on industry-standard design software, with a strong emphasis on Adobe Creative Suite. The inclusion of ESP, CMS, and HTML/CSS indicates a need for a designer who understands the digital ecosystem and can create assets optimized for online deployment and engagement.

👥 Team Culture & Values

Operations Values:

• Excellence & Craftsmanship: Embodying Frette's legacy of high quality, attention to detail, and commitment to artistic excellence in all design outputs.

• Brand Integrity: Acting as a guardian of the Frette brand, ensuring all visual communications are consistent, sophisticated, and reflective of its luxury heritage.

• Collaboration & Partnership: Working effectively with cross-functional teams (Marketing, Sales, E-commerce) to achieve shared goals and integrate visual strategies into broader business initiatives.

• Innovation & Evolution: Proactively seeking new design trends, tools, and techniques to keep the brand relevant and visually compelling in a dynamic market, while respecting its heritage.

• Efficiency & Organization: Managing projects effectively, maintaining organized asset libraries, and adhering to deadlines to ensure smooth workflow and timely campaign execution.

Collaboration Style:

• Cross-functional Integration: Actively participating in discussions with marketing, sales, and e-commerce teams to understand their needs and translate them into effective visual solutions.

• Feedback Exchange: Openly giving and receiving constructive feedback on design work to elevate the quality of creative output and foster continuous improvement.

• Knowledge Sharing: Sharing design insights, best practices, and emerging trends with junior designers and the broader marketing team to foster a culture of learning and collective growth.

📝 Enhancement Note: The culture at Frette, particularly within the Marketing & Brand Communications team, likely emphasizes a blend of heritage-inspired luxury and modern marketing practices. A Senior Graphic Designer is expected to be both a creative leader and a collaborative team player, deeply invested in the brand's prestigious image.

⚡ Challenges & Growth Opportunities

Challenges:

• Balancing Heritage and Modernity: Continuously finding creative ways to present Frette's long heritage in a way that feels fresh, relevant, and appealing to contemporary luxury consumers.

• Global Consistency: Ensuring that visual communications maintain a unified brand identity across diverse international markets and cultural contexts.

• Pace of Digital Evolution: Keeping pace with rapidly changing digital design trends, social media platform updates, and emerging technologies to ensure Frette's digital presence remains cutting-edge.

• Managing Multiple Stakeholders: Effectively navigating diverse opinions and requirements from various departments (Marketing, Sales, E-commerce) while maintaining design integrity.

Learning & Development Opportunities:

• Advanced Luxury Branding: Deepening expertise in the nuances of luxury brand visual identity and marketing strategies through hands-on experience with Frette.

• Digital Campaign Optimization: Gaining further insights into the performance of digital assets and refining design approaches based on data and user engagement.

• Leadership & Mentorship: Developing leadership skills by mentoring junior designers, potentially leading small project teams, and contributing to the strategic direction of the design function.

• Industry Exposure: Opportunities to attend relevant industry events, workshops, or pursue certifications in emerging design technologies or marketing strategies.

📝 Enhancement Note: The primary challenge lies in embodying Frette's prestigious heritage while adapting to modern design and marketing demands. Growth opportunities are significant for a designer looking to specialize in luxury branding and digital strategy within a well-established, high-end company.

💡 Interview Preparation

Strategy Questions:

• "How would you approach evolving Frette's visual identity to appeal to a younger luxury demographic while respecting its 160+ year heritage?" (Focus on balancing tradition and modernity, providing specific design concepts.)

• "Describe a time you had to ensure global brand consistency across multiple markets. What were the challenges, and how did you overcome them?" (Highlight your process for brand stewardship and understanding of cultural nuances.)

• "Frette is launching a new collection of artisanal bedding. Outline your creative strategy for the integrated marketing campaign, from initial concept to final asset delivery across print and digital." (Demonstrate strategic thinking, campaign planning, and channel-specific execution.) Company & Culture Questions:

• "What aspects of Frette's brand history and luxury positioning resonate most with you, and how would you translate that into your design work?" (Show your research and genuine interest in the brand.)

• "How do you typically collaborate with marketing and sales teams to ensure design aligns with business objectives?" (Emphasize your collaborative approach and understanding of commercial goals.)

• "How do you measure the success of your design work, particularly for digital campaigns?" (Prepare to discuss metrics like engagement, CTR, conversion rates, and brand recall.) Portfolio Presentation Strategy:

• Narrative Flow: Structure your presentation like a story, guiding the interviewer through your process from understanding the brief to delivering the final, impactful creative.

• Highlight Luxury Execution: For each relevant piece, explicitly point out how you achieved a luxury aesthetic through typography, color, composition, imagery, and overall polish.

• Demonstrate Technical Mastery: Be ready to discuss your specific use of Adobe Creative Suite tools for complex retouching, compositing, or motion graphics.

• Connect to Frette: Where possible, draw parallels between your past work and the needs of Frette. For example, "This campaign for X brand involved similar challenges in luxury positioning as Frette faces..."

• Conciseness: Focus on quality over quantity. Present your strongest, most relevant work, and be prepared to discuss each piece thoroughly but efficiently.

📝 Enhancement Note: Interviewers will be looking for a candidate who not only possesses strong technical design skills but also a sophisticated understanding of luxury branding, strategic marketing, and the ability to translate Frette's heritage into compelling, modern visuals.

📌 Application Steps

To apply for this Senior Graphic Designer position:

• Submit your application through the provided link on SmartRecruiters.

• Portfolio Customization: Curate your online portfolio to prominently feature projects that align with luxury branding, integrated campaigns across print and digital, and sophisticated aesthetics. Prioritize Frette's brand values and target audience in your selection.

• Resume Optimization: Tailor your resume to highlight your 5-8+ years of experience in luxury/fashion/lifestyle brands, proficiency in Adobe Creative Suite, and any experience with digital marketing platforms (ESP, CMS). Quantify achievements where possible.

• Interview Preparation: Practice articulating your design process, strategic thinking behind your creative choices, and how you ensure brand consistency. Prepare to present your portfolio and discuss specific case studies demonstrating your ability to meet Frette's luxury standards.

• Company Research: Thoroughly research Frette's brand history, current marketing efforts, product lines, and target audience. Understand their position in the luxury market and their heritage to demonstrate cultural fit and strategic alignment.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.