Senior Graphic Designer

📍 Job Overview

Job Title: Senior Graphic Designer

Company: Distro

Location: Buenos Aires, Argentina

Job Type: Full-time

Category: Marketing & Creative Operations

Date Posted: May 07, 2026

Experience Level: 2-5 years

Remote Status: 100% Remote

🚀 Role Summary

• Drive creative excellence in digital advertising by designing high-performing static and animated assets for Google, Meta, and Display platforms.

• Develop compelling social media and video content, including short-form edits and motion graphics, to enhance brand presence across key platforms.

• Create a wide range of brand and marketing collateral, from logos and icons to brochures and digital banners, ensuring brand consistency.

• Collaborate with web teams to produce conversion-focused visuals and layouts for websites and landing pages, optimizing user experience and engagement.

• Execute A/B testing on creative variations to continuously improve campaign performance and ROI.

📝 Enhancement Note: While the title is "Senior Graphic Designer," the responsibilities heavily lean into performance marketing creative and digital asset creation, typical of a Growth Marketing Designer or Performance Creative Specialist role within a Revenue Operations or GTM function. The emphasis on A/B testing and conversion-focused visuals directly supports marketing and sales funnel optimization.

📈 Primary Responsibilities

• Design and iterate on high-performing static and animated digital advertising creative for platforms including Google Ads, Meta (Facebook/Instagram), YouTube, and broader Display networks.

• Develop diverse creative variations of ad assets specifically for A/B testing purposes, aiming to optimize key performance indicators (KPIs) such as click-through rates (CTR) and conversion rates.

• Produce engaging short-form video edits and sophisticated motion graphics for social media channels (Instagram, Facebook, LinkedIn) to drive audience engagement and brand awareness.

• Design foundational brand assets such as logos, icons, and comprehensive brand kits, ensuring cohesive visual identity across all touchpoints.

• Create a variety of marketing collateral, including brochures, flyers, digital banners, and other promotional materials, aligning with campaign objectives and brand guidelines.

• Collaborate closely with web development and marketing teams to generate visually appealing and conversion-optimized graphics and layouts for websites and dedicated landing pages.

• Manage multiple design projects concurrently, ensuring timely delivery of all creative assets while maintaining high standards of quality and brand consistency.

📝 Enhancement Note: The responsibilities highlight a strong focus on performance marketing creatives and conversion optimization, indicating this role is integral to the Go-To-Market (GTM) operations. The need for A/B testing creative variations and designing for landing pages directly impacts campaign effectiveness and revenue generation efforts.

🎓 Skills & Qualifications

Education: While no specific degree is mandated, a background in Graphic Design, Multimedia Arts, Digital Media, or a related field is highly recommended, providing a foundational understanding of design principles and visual communication.

Experience: Minimum of 2 years of professional experience in multimedia or graphic design, with a proven track record in digital advertising creative, social media content, and brand identity development.

Required Skills:

• Demonstrable professional experience (2+ years) in multimedia or graphic design.

• A robust digital portfolio showcasing expertise in paid advertising creative, social media content, and branding projects.

• Advanced proficiency in the Adobe Creative Suite, specifically Photoshop, Illustrator, InDesign, Premiere Pro, and After Effects.

• Strong working knowledge and practical application experience with Canva for rapid asset creation and iteration.

• Proven ability to manage a diverse project workload, consistently meeting deadlines in a fast-paced environment.

Preferred Skills:

• Basic understanding of User Interface (UI) and User Experience (UX) principles to inform web and landing page design.

• Experience with motion graphics creation and animation to enhance video content and ad performance.

• Familiarity with content management systems (CMS) and basic web design principles.

• Experience working within a remote team environment and utilizing collaboration tools effectively.

📝 Enhancement Note: The "Bonus Skills" section, particularly UI/UX knowledge and motion graphics experience, suggests the role is expected to contribute to more sophisticated digital experiences that directly influence user journeys and conversion rates, aligning closely with GTM operations.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• A curated digital portfolio is paramount, showcasing a breadth of work across key areas: high-impact digital ad creative (static and animated), engaging social media content, and strong brand identity examples.

• The portfolio should explicitly demonstrate the candidate's ability to design for performance, including examples of A/B tested creative variations and their impact on campaign metrics.

• Evidence of creating conversion-focused visuals for websites and landing pages should be a significant component, illustrating an understanding of user flow and call-to-action effectiveness.

Process Documentation:

• Candidates are expected to articulate their design process, from brief interpretation and concept development to asset production and iteration based on performance feedback.

• The ability to document and explain the rationale behind design decisions, especially concerning performance optimization and A/B testing strategies, is crucial.

• Understanding of workflow management for creative asset delivery, including version control and feedback incorporation, is expected.

📝 Enhancement Note: For a role focused on performance marketing and GTM, a portfolio is not just a showcase of aesthetic skill but a demonstration of strategic thinking and measurable impact. The emphasis on A/B testing and conversion optimization means portfolio pieces should ideally include context on the goal, the strategy, the execution, and the outcome (even if estimated or hypothetical for competitive reasons).

💵 Compensation & Benefits

Salary Range: $1 - $2 per month.

Benefits:

• Full-time employment status.

• 100% Remote work arrangement, offering flexibility and work-life balance.

• Standard working hours: Monday to Friday, 8:00 AM – 5:00 PM Central Time.

• Opportunity to work with a dynamic company in the digital advertising and media space.

Working Hours: 40 hours per week, structured as Monday to Friday, 8:00 AM – 5:00 PM Central Time.

📝 Enhancement Note: The stated salary range of $1-$2 per month is highly unusual for a "Senior Graphic Designer" role and may indicate an error in data input or a misunderstanding of compensation structures. For a Senior Graphic Designer role with 2-5 years of experience, especially in a remote capacity, market rates in regions like Buenos Aires typically range significantly higher, often between $1,000 - $2,500+ USD per month, depending on specific skills, portfolio strength, and company pay scales. This discrepancy warrants direct clarification with the hiring organization. The Central Time working hours suggest operations may need to align with a specific US-based team.

🎯 Team & Company Context

🏢 Company Culture

Industry: The company operates within the digital advertising and media industry, likely focusing on distribution or promotion of content, products, or services through various online channels. This industry is characterized by rapid evolution, data-driven decision-making, and a strong emphasis on performance metrics.

Company Size: Distro is likely a growing company, potentially a startup or scale-up, indicated by the "full-time" employment type and the remote-first approach. This often means a dynamic environment with opportunities for individuals to make a significant impact and contribute to shaping processes.

Founded: Information on the founding date is not provided, but the company's presence on Lever suggests a modern, tech-enabled hiring process.

Team Structure:

• The Graphic Designer will likely be part of a Marketing or Growth team, working closely with marketing managers, performance marketers, and potentially other creative specialists.

• Reporting is expected to be to a Creative Lead or Marketing Director who oversees campaign execution and brand strategy.

Methodology:

• The team likely employs a data-driven approach to marketing, emphasizing performance metrics and ROI for all creative initiatives.

• Workflow planning and optimization will be key, especially for managing the pipeline of creative assets required for continuous campaign testing and iteration.

• Automation and efficiency practices might be leveraged where possible, particularly in asset generation and deployment, to keep pace with campaign demands.

Company Website: Distro (distro.tv)

📝 Enhancement Note: The company's focus on digital advertising and performance implies a culture that values measurable results, agility, and continuous optimization. For a designer, this means being comfortable with data feedback and iterating designs based on performance, rather than purely aesthetic preferences.

📈 Career & Growth Analysis

Operations Career Level: This role is positioned as a Senior Graphic Designer, indicating a level of autonomy and expertise beyond junior roles. It requires not just execution but also strategic input on creative direction for digital campaigns and brand assets. The emphasis on performance and optimization suggests it's deeply embedded within the GTM operations.

Reporting Structure: The Senior Graphic Designer will likely report to a Creative Director, Marketing Manager, or Head of Marketing, who oversees campaign strategy and performance. This individual will be a key contributor to the marketing operations team.

Operations Impact: The role has a direct impact on revenue by creating visual assets that drive customer acquisition, engagement, and conversion. High-performing creative is crucial for optimizing ad spend efficiency and achieving marketing and sales targets. The ability to generate effective A/B testing variations directly influences the optimization of the marketing funnel.

Growth Opportunities:

• Specialization: Deepen expertise in performance-driven design, motion graphics for advertising, or UI/UX for conversion optimization.

• Leadership: Potentially move into a Lead Designer role, managing junior designers or overseeing creative strategy for specific campaigns or product lines.

• Cross-functional: Transition into roles focused on broader marketing strategy, growth marketing, or even product design, leveraging the understanding of user behavior and conversion principles gained in this role.

• Skill Development: Opportunities to learn advanced animation techniques, explore new design software, and gain deeper insights into digital advertising platform capabilities and best practices.

📝 Enhancement Note: The "Senior" title, combined with performance-driven responsibilities, suggests a clear path for growth within performance marketing operations or GTM strategy. The role is not just about making things look good but making them perform, which is a highly valued skill in revenue-generating functions.

🌐 Work Environment

Office Type: This position is 100% remote, meaning there is no physical office location for this role. The work environment is digital and distributed.

Office Location(s): While the job is posted in Buenos Aires, Argentina, the remote status means employees are not tied to a specific office. However, adherence to the specified working hours (Monday-Friday, 8:00 AM – 5:00 PM Central Time) implies a need for connectivity and availability within that timezone's operational framework, likely to sync with US-based teams.

Workspace Context:

• The workspace is entirely digital, requiring a reliable internet connection, a personal computer, and the necessary software.

• Collaboration will occur through digital communication tools (e.g., Slack, Zoom, email) and project management platforms.

• Opportunities for interaction with the operations team will be through virtual meetings, collaborative design sessions, and team-wide communications.

Work Schedule: The schedule is fixed at Monday to Friday, 8:00 AM – 5:00 PM Central Time. This necessitates discipline and time management to effectively balance tasks and maintain productivity within these defined hours, especially considering potential time zone differences for personal life.

📝 Enhancement Note: The 100% remote nature with specific Central Time working hours is a critical factor. Candidates must be comfortable with asynchronous communication and ensure availability during the core business hours of the team they are supporting, which is likely in North America.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: A review of the resume and portfolio to assess basic qualifications, experience, and creative style.

• Portfolio Review & Skills Assessment: A dedicated session where the candidate presents their portfolio, walking through key projects. This stage will likely involve specific questions about their design process, decision-making rationale, and experience with performance optimization and A/B testing. Technical assessments on Adobe Suite and Canva may be included.

• Hiring Manager Interview: Discussion about the candidate's experience, cultural fit, understanding of the company's goals, and how they can contribute to the marketing and GTM operations. Behavioral questions will be common.

• Final Interview (Potentially): May involve a practical design challenge or a discussion with a broader team member to assess collaboration skills.

Portfolio Review Tips:

• Structure for Impact: Organize your portfolio to highlight your strongest work relevant to performance marketing and digital advertising. Use clear categories (e.g., "Paid Ads Creative," "Social Media Campaigns," "Brand Identity").

• Tell the Story: For each project, provide context: the objective, your role, the challenge, your creative solution, and (crucially) the results or impact. Quantify achievements whenever possible (e.g., "Increased CTR by X%").

• Showcase A/B Testing: If possible, include examples where you designed variations for A/B testing and discuss the learnings. If not, explain your approach to creating effective test variations.

• Demonstrate Tool Proficiency: Ensure examples showcase your command of Adobe Creative Suite and Canva.

• Conciseness: Be prepared to present your portfolio efficiently, focusing on the most impactful pieces and articulating your contributions clearly and concisely.

Challenge Preparation:

• Anticipate a Design Challenge: Be ready for a timed design exercise, likely involving creating ad variations for a hypothetical campaign or optimizing existing creative based on a brief.

• Focus on Strategy: Demonstrate that you understand the brief and the underlying business objectives. Your design choices should be justifiable based on performance goals, target audience, and platform best practices.

• Time Management: Practice working under time constraints. Prioritize core elements and ensure a presentable outcome even if not fully polished.

• Communication: Be prepared to present your work and explain your thought process clearly and confidently.

📝 Enhancement Note: Given the role's focus on performance and GTM, the interview process will heavily weigh the candidate's ability to translate creative skills into measurable business outcomes. The portfolio is the primary tool for demonstrating this capability.

🛠 Tools & Technology Stack

Primary Tools:

• Adobe Creative Suite: Essential for professional design work, including Photoshop (image editing, ad creation), Illustrator (vector graphics, logos, icons), InDesign (brochures, flyers), Premiere Pro (video editing), and After Effects (motion graphics, animation).

• Canva: A key tool for rapid asset creation, iteration, and potentially for team members with less design expertise to create simple graphics. Proficiency in Canva is explicitly required.

Analytics & Reporting:

CRM & Automation:

• Not directly applicable to the core design responsibilities, but awareness of how creative assets are deployed through marketing automation platforms or CRM-integrated ad tools could be advantageous.

📝 Enhancement Note: The explicit mention of both Adobe Creative Suite and Canva indicates a need for versatility. Candidates must be adept at high-fidelity design with Adobe tools while also being efficient with Canva for faster, more iterative creative needs, common in performance marketing where rapid testing is key.

👥 Team Culture & Values

Operations Values:

• Performance-Driven: A core value likely emphasizes achieving measurable results and optimizing campaigns for maximum ROI. Creative work is evaluated not just on aesthetics but on its ability to drive desired actions.

• Data-Informed: Decisions, including creative direction and iteration, are expected to be informed by data and performance metrics.

• Agility & Iteration: The dynamic nature of digital advertising requires a culture that embraces rapid iteration, testing, and learning from outcomes.

• Collaboration: Strong teamwork is essential, especially in a remote environment, to ensure creative aligns with broader marketing strategies and technical requirements.

• Efficiency: A focus on producing high-quality work efficiently, often leveraging tools like Canva for speed and Adobe for depth.

Collaboration Style:

• Cross-functional Integration: The designer will work closely with performance marketers, copywriters, and web developers, requiring clear communication and understanding of each other's roles and needs.

• Feedback Loops: A culture of constructive feedback is likely present, where designs are reviewed and iterated upon based on input from marketing specialists and performance data.

• Knowledge Sharing: Encouragement of sharing best practices in design, digital ad formats, and performance optimization techniques to elevate the entire team's capabilities.

📝 Enhancement Note: The values emphasize a results-oriented and collaborative approach, which is typical for GTM and revenue operations teams. Designers are expected to be strategic partners, not just order-takers, contributing to campaign success through their visual expertise.

⚡ Challenges & Growth Opportunities

Challenges:

• Balancing Creativity with Performance: The primary challenge is to create visually appealing designs that also meet strict performance metrics and conversion goals.

• Rapid Iteration Demands: Keeping pace with the constant need for new creative variations for A/B testing across multiple platforms can be demanding.

• Remote Collaboration: Effectively collaborating and communicating creative ideas and feedback in a fully remote setting requires strong interpersonal and digital communication skills.

• Staying Current: The digital advertising landscape evolves rapidly; staying abreast of new ad formats, platform changes, and design trends is an ongoing challenge.

Learning & Development Opportunities:

• Advanced Performance Creative Training: Opportunities to learn specialized techniques for designing high-converting digital ads and landing pages.

• Motion Graphics & Animation Skills: Developing advanced skills in After Effects for more sophisticated video ads and animations.

• UI/UX Fundamentals: Gaining a deeper understanding of user interface and user experience design principles to create more effective web and landing page visuals.

• Industry Best Practices: Exposure to cutting-edge digital marketing strategies and creative best practices through ongoing team projects and potentially industry resources.

• Cross-functional Exposure: Learning how creative assets integrate into broader marketing campaigns, sales funnels, and business objectives.

📝 Enhancement Note: The challenges are directly related to the performance-driven nature of the role. Growth opportunities are geared towards enhancing both creative execution and strategic impact within the GTM operations framework.

💡 Interview Preparation

Strategy Questions:

• "Describe a time you designed creative assets for an A/B test. What was your process, and what were the results?" (Focus on your methodology for creating test variations and how you interpret performance data.)

• "How do you balance creative innovation with the need for performance-driven design in digital advertising?" (Highlight your understanding of conversion goals and data-informed decision-making.)

Company & Culture Questions:

• "What interests you about working at Distro and in the digital advertising space?" (Research Distro's mission and offerings; connect your skills to their goals.)

• "How do you prefer to receive feedback on your designs, especially in a remote team environment?" (Emphasize your openness to constructive criticism and your methods for incorporating feedback.)

Portfolio Presentation Strategy:

• Highlight Performance: Make sure your portfolio presentation clearly links your design work to business objectives and performance metrics. Use case studies to demonstrate ROI or impact.

• Showcase Versatility: Present a range of work that demonstrates your proficiency across different platforms (Google, Meta, Social Media), asset types (static, animated, video), and tools (Adobe Suite, Canva).

• Explain Your Process: For each key project, articulate your thought process, the problem you were solving, your design decisions, and the outcome. Be ready to discuss your A/B testing strategies and how you approach conversion optimization.

• Be Concise and Engaging: Practice your presentation to ensure it flows well and stays within the allotted time. Be enthusiastic and ready to answer questions.

📝 Enhancement Note: The interview preparation should focus on demonstrating not just design talent but also a strategic, data-driven mindset that contributes directly to revenue generation and marketing effectiveness.

📌 Application Steps

To apply for this Senior Graphic Designer position:

• Submit your application through the provided Lever job portal link.

• Portfolio Customization: Tailor your portfolio to prominently feature your strongest work in digital ad creative, social media content, and conversion-focused web visuals. Prioritize projects demonstrating A/B testing experience and measurable results.

• Resume Optimization: Ensure your resume highlights your 2+ years of professional experience in graphic and multimedia design, explicitly mentioning proficiency in Adobe Creative Suite (Photoshop, Illustrator, Premiere Pro, After Effects) and Canva. Use keywords from the job description related to digital advertising and performance optimization.

• Interview Preparation: Practice presenting your portfolio, focusing on explaining the strategic rationale behind your design choices and their impact on campaign performance. Prepare to discuss your experience with A/B testing and conversion optimization.

• Company Research: Familiarize yourself with Distro (distro.tv), its services, and its position in the digital advertising market. Understand their likely target audience and the types of creative assets that would resonate with them.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. The stated salary range of $1-$2 per month appears to be an anomaly and should be clarified directly with the hiring organization. All details should be verified directly with the hiring organization before making application decisions.