Senior Digital Design Manager – Paid Media (All Genders)

📍 Job Overview

Job Title: Senior Digital Design Manager – Paid Media

Company: zooplus SE

Location: Madrid, Spain

Job Type: Full-time

Category: Marketing Operations / Creative Operations

Date Posted: 2026-06-25

Experience Level: 5-10 years

Remote Status: Hybrid

🚀 Role Summary

• Drive creative performance and strategic direction for all paid media campaigns, acting as a key decision-maker at the intersection of creativity and performance marketing.

• Own the end-to-end creative delivery process for major paid media channels, including META, Google Ads, Affiliate, and App campaigns, ensuring consistent quality and brand alignment across diverse audiences and markets.

• Lead and evolve creative automation strategies, specifically leveraging platforms like Smartly.io, to enhance efficiency, scalability, and creative output through modular templating and data-driven optimization.

• Implement structured planning, prioritization, and workflow optimization for creative projects, aiming to reduce complexity and deliver clear, outcome-focused results.

• Foster innovation by experimenting with new tools, AI, and process improvements, while collaborating effectively with cross-functional teams to translate learnings into practical solutions.

📝 Enhancement Note: This role is positioned as a Senior Individual Contributor with a strong emphasis on operational excellence and strategic impact within the paid media creative function. The focus on "ownership," "structure," "decision-making," and "scalable impact" indicates a need for an individual who can not only execute but also define and improve processes within a performance-driven marketing environment. The explicit mention of Smartly.io suggests a deep dive into automation for creative asset production and optimization.

📈 Primary Responsibilities

• Oversee conceptual development for paid media campaigns, from initial brief to final asset execution, ensuring alignment with brand guidelines and performance objectives.

• Proactively define creative directions, frameworks, and scalable solutions that translate brand goals and performance insights into compelling campaign concepts.

• Ensure consistent brand representation and adaptation of creative assets across various platforms, target audiences, and international markets.

• Act as a primary creative decision-maker, guiding stakeholders through complex design challenges and confidently steering projects towards successful outcomes.

• Drive A/B testing, iteration, and continuous optimization of creative assets based on detailed performance data and user insights to maximize campaign effectiveness.

• Manage and evolve the creative automation setup within Smartly.io, including building and maintaining modular Figma templates that integrate seamlessly with automation logic and feed management.

• Develop and implement simple, scalable processes and frameworks to streamline creative project planning, prioritization, and delivery, thereby reducing workflow complexity.

• Collaborate closely with Paid Media, Brand, and other cross-functional teams to ensure cohesive campaign strategies and timely delivery of high-quality creative assets.

• Identify and champion opportunities for innovation, including the adoption of AI tools and new technologies, to enhance creative capabilities and operational efficiency.

• Provide clear direction, constructive feedback, and confident communication to internal teams and external partners involved in the creative development process.

📝 Enhancement Note: The responsibilities highlight a blend of strategic creative leadership and hands-on operational management. The emphasis